00:00:00
What if I told you there is a two-step
00:00:02
formula? And if you embraced that
00:00:04
two-step formula, you can actually put
00:00:07
Etsy on easy mode for yourself. I used
00:00:10
to wake up in the middle of the night
00:00:12
and check my phone to see if I had made
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a sale. And then I couldn't get back to
00:00:15
sleep afterwards when I would see I
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hadn't made a sale. And then I would
00:00:18
wake up first thing in the morning
00:00:19
checking my phone and throughout the day
00:00:21
looking at it and I'd be getting angry
00:00:22
when I'd get favorites but wasn't
00:00:24
getting sales. Does this sound familiar?
00:00:25
Are you desperate to make your first
00:00:27
sale? Are you desperate to make your
00:00:28
first hundred sales? Are you desperate
00:00:29
to make your first thousand profit
00:00:31
month? Your first $5,000 profit month?
00:00:34
These were all things I was desperate to
00:00:36
do. If only someone could have shared
00:00:38
with me what I'm going to share with you
00:00:42
today. Meet my friend Britney here. I'm
00:00:45
going to loop back and we're going to
00:00:46
chat a little bit more about her in a
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bit. But these two things that I'm about
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to share with you, she started embracing
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them in her shop about five months ago.
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And now every hundred sales she makes,
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it's faster and faster. She just got a
00:00:58
hundred sales in seven days. I'm Shauna,
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by the way. Four years ago, I started an
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Etsy shop within a year and a half. I
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quit my fourth grade teaching job
00:01:06
because I was making triple on Etsy than
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I was in the classroom. And that was
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just a very short time, relatively
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speaking, after I opened my Etsy shop.
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And now I'm a teacher again. I teach
00:01:17
what I know here on YouTube and through
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an online community, a membership that I
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have, which is how I know Britney. I'm
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going to show you this two-part formula.
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It's really quite simple and it will put
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Etsy on easy mode for yourself. Watch
00:01:30
this video as many times as you need to.
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I am going to dig into these two
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concepts and then I have lots of videos
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on the channel. I'll leave them linked
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down below that dig into each of these
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two concepts further to help you
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accomplish them. I know when I used to
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watch videos like this, I'd be thinking
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as the content creator would be talking
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like, "Oh, no, but you're now you're
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telling everybody, so now it's going to
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be hard." No, most people are not going
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to take action on this. I can promise
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you that. You will have to embrace these
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two concepts aggressively and for longer
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than most people are comfortable with,
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which makes it incredibly attainable for
00:02:06
you. First
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concept, I'm going to show you examples
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of this in a second. I'm going to show
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you what most people are doing and what
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it is that you need to be doing. So, we
00:02:16
go to Etsy and we do a bestseller
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search. If this isn't your first video,
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you probably already know that part of
00:02:23
the process here, right? When you're
00:02:24
selling print on demand Etsy items, the
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first thing we're going to do is we're
00:02:27
going to go to Etsy and we're going to
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see what's popular. Now, I do use a paid
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tool to help me do this and it's Everbe.
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But there's something very specific that
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I'm looking for. I'm looking for
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listings that are one month old, which
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really means anywhere between one day
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and 30 days old. I'm looking for
00:02:46
listings like that that have bestseller
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or popular now badges on them. Now, most
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people are going on Etsy and they're
00:02:54
just looking for listings that have
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bestseller or popular now badges. But if
00:02:59
you are using for your design
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inspiration a listing that is 34 months
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old or even 9 months old and you're
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using a design trend that are in those
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listings and thinking, "Oh, I'm going to
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make something that's new and valuable
00:03:16
to the market because that's always our
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goal." You are not adding something new
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and valuable to the market. That is an
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old trend and it has already been done.
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And by now, 9 months later, 18 months
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later, it has been done across many,
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many niches. Here we are on Etsy. I'm
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just going to put trendy shirt. We're
00:03:36
going to go to all filters. We're going
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to go down to stareller and we're going
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to do show results. We filtered by star
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seller, but if we go up here and write
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best, we'll be able to get the best
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sellers, which then we could do our
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market research and see what kinds of
00:03:49
designs, what kinds of elements are
00:03:51
present in the designs. Right? So, I'm
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just going to kind of quickly look
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through this page with you. You're going
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to see bows are very popular here. We
00:03:58
could say cat could be popular. Checker
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elements are popular. Seashells have
00:04:03
been very popular. I'm filming this
00:04:04
during the summertime, like springtime
00:04:06
coming into summer. Social club type of
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designs are very popular. So, it's
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really kind of what we're looking for,
00:04:12
these kinds of design aesthetics.
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Varsity letters with a flower print
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inside. This is specifically a floral
00:04:20
print for Fourth of July. very popular.
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Um, you could also pay attention to
00:04:26
certain like spilling the tea since
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1773. You could pay attention to certain
00:04:31
phrases that are popular. But now look
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at my EverB Chrome extension
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information. We're getting that
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information down here. This design is 9
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months old. This design is 9 months old.
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PGs, I use those to do my market
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research. Whether it's a PNG or a shirt
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or even if it's a different type of
00:04:47
product, that all helps me design. I
00:04:49
like to design shirts, but any of these
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products can help us design our print on
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demand product. These are trendy types
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of designs. So, we see this is a
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scalloped border with like this print
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inside with the text. This is very
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popular. So, these are the kinds of
00:05:02
things I'm looking for, but this is
00:05:04
brand new. And the way I knew that is
00:05:06
that this says one month. This listing
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age is 1 month. Things that are only one
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month old are much more important for us
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to take into consideration and for us to
00:05:15
be making our design decisions off of.
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Now, that doesn't mean I'm going to go
00:05:20
make something that says, "God bless
00:05:21
USA," and recreate the scallop uh border
00:05:24
with these blue lines, but that means I
00:05:26
might go into the teacher niche, that's
00:05:28
a niche I really like designing in, and
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I might do something for back to school
00:05:33
with this look, with this scalloped edge
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and with a print inside and with
00:05:39
lettering and maybe some bows and some
00:05:41
stars. I'd use the fourpoint stars cuz
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that's another really trendy element.
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So, as I'm doing this research, let's go
00:05:48
back up here where you could see this is
00:05:49
only two months
00:05:51
old. This one's one month old. This
00:05:54
one's one month old. This one's 2 months
00:05:56
old. So, that's where I'm looking. This
00:05:58
one's 7 months old. When you're looking
00:06:00
at this research, you really want to pay
00:06:03
attention to things that you see just
00:06:06
popping up. Now, I know you see me doing
00:06:08
this and maybe you've never done this
00:06:09
for yourself and you've never gone in
00:06:11
and regularly done research like this,
00:06:13
but if you go in, let's say every other
00:06:16
day, I mean, if you're super serious,
00:06:17
you'll do this every day. I noticed
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right away, like one of the very first
00:06:21
bestsellers that came out with this
00:06:23
look, it was like, wo, it caught my
00:06:25
attention cuz I'm in here every day
00:06:27
doing this. And so, I'm like, oh my
00:06:28
gosh, that's new. That's different. It
00:06:30
disrupted me. It was like it just like I
00:06:32
quickly spotted it because it was
00:06:34
different from what I had been seeing.
00:06:36
So, I swear to you, if you do this like
00:06:38
45 days in a row, you're going to wind
00:06:40
up being able to have an epiphany moment
00:06:42
like that, an aha moment where you're
00:06:43
like, "Oh my gosh, that's totally brand
00:06:45
new." By the way, after this video, you
00:06:47
might want to go do 10 designs with this
00:06:49
style, this layout. Don't do ones that
00:06:52
say, "God bless USA, that's copying this
00:06:54
person." Go take them into niches you're
00:06:56
already working in. Okay, so as we keep
00:06:58
looking here, this is 13 months old, 9
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months old. This one's 1 month old.
00:07:02
These vibrant colors have been very
00:07:04
popular. one month old. The floral
00:07:07
pattern inside of letters on top of this
00:07:11
espresso mockup has been very popular. A
00:07:14
lot of those popping up in the last
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month like that. This one month old and
00:07:18
this is another look that's just been
00:07:19
very popular. It's not like a 3x3 grid
00:07:22
that's been popular for a long time.
00:07:23
It's more of a collage of these related
00:07:26
items all pulled together with a theme.
00:07:29
Right. So, this is Fourth of July theme.
00:07:31
Easy peasy lemon squeezy has been super
00:07:34
popular as we come into the summer, but
00:07:36
so has this like checkered border.
00:07:39
Borders have been popular, but this is a
00:07:41
kind of this like checkered border. I've
00:07:43
been seeing that popping up. Salty Moms,
00:07:46
within the last month, this has been
00:07:47
something popping up. Listen, anything
00:07:49
I'm throwing out at you, if you want to
00:07:51
go make designs that say these things,
00:07:53
go check uspto.gov because we're not
00:07:55
sitting here and doing that together
00:07:56
during this video. that that's something
00:07:58
you should always do before you put a
00:08:00
phrase on a shirt.
00:08:02
uspto.gov to make sure it's not already
00:08:04
trademarked. Okay, another one for you
00:08:07
before we move on to our second point.
00:08:08
This one again, it's been popping up
00:08:10
like crazy. I design shirts, but I take
00:08:12
a lot of my inspiration from PGs. This
00:08:14
is wildly popular. This
00:08:19
tight floral pattern inside of a letter.
00:08:23
If you use Canva to design, you could
00:08:25
get yourself a Canva frame for an
00:08:26
alphabet. You can get yourself a digital
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paper that is floral like this. The
00:08:32
tight flowers, like a small flowers,
00:08:34
very busy there with lots of flowers in
00:08:36
frame. That's what's been so popular.
00:08:39
You can see this is one month old. You
00:08:41
know, I'm a teacher at heart. So,
00:08:43
whenever I'm making a YouTube video, I'm
00:08:46
trying to convey something really
00:08:50
meaningful and impactful and important
00:08:53
that you can apply to your own shop
00:08:55
right away and that you've learned
00:08:57
something that you could take action on.
00:08:59
And it's so hard to do that with
00:09:02
something, you know, that's a bit more
00:09:04
complex than a 20-minute video. So, I do
00:09:07
hope you feel like you've kind of
00:09:09
grasped this at least a little bit, but
00:09:12
this is something that I could give
00:09:14
examples to you on and chat with you
00:09:17
about for hours. You know, it's like,
00:09:20
uh, I used to be a fourth grade teacher.
00:09:21
The students coming in, I'm teaching
00:09:22
them long division. I'm not going to
00:09:24
teach them a skill of long division for
00:09:26
15 minutes and expect that they're able
00:09:28
to go back and really do their long
00:09:31
division problems just because I've done
00:09:33
an example or two with them. This is
00:09:35
really no different than that. What
00:09:37
we're talking about right now is
00:09:39
probably so far out of your realm of
00:09:43
understanding depending on what your
00:09:46
background is because my background was
00:09:48
not Etsy when I started Etsy. I had no
00:09:50
idea about selling t-shirts. I had no
00:09:51
idea about designing. I had no about
00:09:54
idea about market research. This was so
00:09:56
foreign to me. But at least you have
00:09:58
this video and you can relisten to this
00:10:00
part numerous times. If you feel like
00:10:02
you need more help with this, I do have
00:10:03
an online membership that you might be
00:10:05
interested in because we get to dive
00:10:07
deeply into these topics and I'm in
00:10:10
constant communication with my members.
00:10:12
It's just different in a membership than
00:10:13
it is on a one video um week YouTube
00:10:17
channel kind of thing. But on the
00:10:19
YouTube channel, there's tons of
00:10:20
information and I will leave lots of
00:10:22
free videos linked down in the
00:10:23
description along with the membership if
00:10:25
you'd be interested in that. We also do
00:10:27
monthly trend reports. So, my members
00:10:30
already know that those fonts that are
00:10:33
going to sell their shirts right now,
00:10:34
they already know what fonts to use and
00:10:36
they already know what layouts to use
00:10:38
cuz as immediately when I spot them, I'm
00:10:41
including them in the trend report.
00:10:43
Okay, so now that you know what you
00:10:45
should be doing, let me just point out
00:10:48
what you should not be doing, but this
00:10:50
is what most people are doing. Take a
00:10:52
look at this design here. It has a
00:10:54
bestseller badge on it. We're going to
00:10:55
see it has six views in the last 24
00:10:58
hours. So, all is looking well there.
00:11:02
And you might be tempted to go, "Oh,
00:11:04
wow. So, I want to do like a Dalmatian
00:11:07
background like this and use teachery
00:11:09
letters to say something teachery." You
00:11:11
don't want to do that, though. This is
00:11:12
from 8 months ago, and this is an old
00:11:15
trend. It's an old trend. It's so last
00:11:17
year. So, yes, the people that were
00:11:20
early to the market with it last year,
00:11:22
they're still selling them this year.
00:11:25
This is not a good way to stand out in
00:11:26
the market, and it is not what's being
00:11:28
picked up quickly now in the algorithm,
00:11:31
and it's not even an algorithm thing.
00:11:32
It's a customer thing. Not as many
00:11:34
customers are looking for this type of
00:11:36
look currently. So, when I'm doing my
00:11:39
research, I'm kind of not really taking
00:11:42
much inspiration from things that are 8
00:11:44
months old anyways. And this would be so
00:11:46
much more meaningful everything that I'm
00:11:48
saying if you were actually doing
00:11:49
research every day, 10, 15, 20 minutes
00:11:52
on Etsy, doing research like we're doing
00:11:54
right now here together, just looking at
00:11:55
bestsellers within the particular niche.
00:11:57
I looked up the teacher niche here or
00:11:59
broader ones like we did before trendy
00:12:01
shirt. The reason this conversation
00:12:04
would be even more meaningful if you
00:12:05
were doing that for yourself every day
00:12:07
is because you'd be like, "Oh yeah,
00:12:10
Shauna is right. I've been seeing
00:12:11
designs like that for months. So, it
00:12:14
makes sense that that's no longer new
00:12:18
and valuable. That's no longer the way
00:12:22
to stand out. Take a look at this
00:12:24
example here. This design here, teacher
00:12:27
Mrs. Miller, it's there's 20 in the cart
00:12:29
right now. This was listed 20 months
00:12:32
ago. And yes, 20 people have this exact
00:12:36
design in their cart right now. It's
00:12:38
still doing well. This trend started oh
00:12:43
like two three years ago. So this one is
00:12:46
20 months old. Yeah. So almost two years
00:12:48
ago this shirt was listed. This is an
00:12:51
old trend. So this is not something that
00:12:55
I would go make now. Go look in any
00:12:57
niche right now. You're going to see
00:12:58
this design is already been pulled
00:13:02
everywhere. It's an
00:13:04
old trend. So, people have already had
00:13:08
time to capitalize on this trend and to
00:13:12
provide the market in as many different
00:13:14
niches as they possibly could with this
00:13:17
trend. So, the trick is to look for new
00:13:20
trends. If you want Etsy on easy mode
00:13:23
for you, you have to look at new trends
00:13:25
because you could put 500 listings in
00:13:29
your shop or 500 designs in your shop
00:13:31
that follow this trend and not have as
00:13:34
much traction as this type of font is
00:13:38
this year. This is right now. I'm
00:13:40
filming this in May. If you're wanting
00:13:42
to use the research I'm showing right
00:13:44
now in this video and you're working
00:13:46
during spring or summer of 2025, then go
00:13:49
for it. This is hot. It's hot right now.
00:13:52
This font last year, this font right
00:13:57
now, you will get further in 50 designs
00:13:59
using this trend than you would in a
00:14:02
thousand designs utilizing this
00:14:04
trend. And the second part to this,
00:14:09
putting Etsy on easy mode. And I guess a
00:14:11
lot of people will think, well, Shauna,
00:14:13
that's not easy. By easy mode, I just
00:14:16
mean it's like I think it's easy. Like
00:14:18
if I know that this is what it takes,
00:14:20
then boom, I got it. It's being
00:14:22
aggressive enough for long enough. You
00:14:25
have to do the thing aggressively enough
00:14:28
for long enough. The thing is designing
00:14:31
and listing your designs, right? Like
00:14:33
that is the thing. I am not exceptional.
00:14:35
I am quite ordinary, but I have gotten
00:14:38
exceptional results in my shop. And now
00:14:40
as I've interacted with so many
00:14:42
subscribers from YouTube and then
00:14:44
members and the membership, I'm starting
00:14:46
to realize like not everyone understands
00:14:48
that it took exceptional work to get
00:14:50
those exceptional results. Getting 150
00:14:53
listings up over the course of a year is
00:14:56
just not enough to get you exceptional
00:14:59
results. Unless you are exceptional in a
00:15:01
way that I am not. I had to be much more
00:15:03
aggressive. It was more like 150 designs
00:15:06
going into my shop every single month
00:15:09
and even more listings than that because
00:15:11
I was AB testing. So, you have to do the
00:15:14
thing
00:15:16
aggressively for long enough. Being
00:15:18
aggressive for two or three months is
00:15:21
not long enough. Putting a couple
00:15:23
hundred listings in your shop over the
00:15:25
course of a year is most likely not
00:15:29
aggressive enough. you're doing it for a
00:15:31
longer period of time, but you're just
00:15:34
not moving at a clip that's going to be
00:15:37
aggressive enough. Part of the reason
00:15:38
for that is, you know, imagine it took
00:15:40
me one year to get 2,000 listings up.
00:15:44
Imagine it took me three years to get
00:15:45
2,000 listings up. You could probably
00:15:48
already connect the dots. Like, of
00:15:50
course, my results wouldn't be what they
00:15:52
are. I built my shop to a place where,
00:15:54
you know, it makes $160,000 a year
00:15:57
profit after I've paid everything. But
00:15:58
had it taken me three years to get those
00:16:01
2,000 listings up, the listings that are
00:16:04
now three years old are doing very
00:16:06
little to help my shop, it's only the
00:16:08
listings that I've made over the last
00:16:10
three or four months, maybe five or six
00:16:12
months, that are really helping to grow
00:16:13
my shop. But if you are aggressively
00:16:15
listing and you're getting enough
00:16:17
quality designs out month after month
00:16:20
for a couple of months, that's where
00:16:23
magic starts to happen. And actually,
00:16:25
that is where I want Britney to share
00:16:27
her story with you because like me,
00:16:29
she's quite normal. I think she'd agree
00:16:31
with that. And she has had exceptional
00:16:33
results as well. She tells you exactly
00:16:36
how she's had those results. So, I want
00:16:37
you to watch this video next. You are
00:16:39
going to walk away from that video. With
00:16:41
the concepts we talked about today,
00:16:43
being even more so grounded in you, and
00:16:45
you're also going to be very inspired
00:16:48
and on fire to make sure that you are
00:16:51
embracing the two concepts we talked
00:16:53
about today. So watch that one next, but
00:16:55
not until after that tip from Tucker.
00:16:57
Tucker, take it away.
00:17:03
[Music]
