00:00:01
[Music]
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and one question I of Interest like I'm
00:00:12
kind of new to the job boards first 3
00:00:14
years has the hiring Market been like a
00:00:16
tough one would you say in the last
00:00:18
couple or it nor
00:00:20
it's yeah it's definitely been a tough
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year for for job boards particularly the
00:00:25
the big guys you know the Eds the zip
00:00:28
recruiters like 30
00:00:32
40% companies here are just like really
00:00:35
just they pull everything back they're
00:00:38
just kind of waiting and seeing and
00:00:40
doing more with
00:00:41
less and that's been the market over
00:00:44
here um you know lots of you know in
00:00:46
Tech too like lots of layoffs in
00:00:48
Tech all the tech job Awards definitely
00:00:52
are you know have been hurting this year
00:00:54
because of that so uh it's been a rough
00:00:57
year but you know things will one thing
00:00:59
I've learned is that everything is this
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business is
00:01:02
cyclical and um the tide will turn
00:01:05
eventually because the that's the way
00:01:07
the economy goes
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y so do job boards so you have to really
00:01:13
as a job board if you're G to be this
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for a long haul you have to expect
00:01:17
downturns yeah you have to you know you
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got you got to make sure you got
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multiple revenue streams you got stuff
00:01:25
for the for the hard times you know to
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to do and to make money with so like
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things like monetizing Seekers I want to
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get into that with you I know you're
00:01:32
you're a client of righty and uh yeah
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it's uh it's really important that I
00:01:38
have multiple revenue streams if you're
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running any kind of job Marketplace so
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yep sounds good I'm glad I'm not the
00:01:45
only one then let's talk about your
00:01:47
four-day week and uh Hey everybody Chris
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R here from job board secrets I'm a job
00:01:51
board consultant you have companies
00:01:54
start manage run their job boards and uh
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I like to talk to new job board owners
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here so we got Phil MC parlan he's from
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Scotland and he's the owner and founder
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of 4day week. it's a job board that's
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been around since 2020 I think and we're
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to talk to him today about uh his
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journey into the job war world how was
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how's it going and all that good stuff
00:02:14
so uh Phil uh give me uh give me the
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origin story here I know we did a
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featured article on you but give me give
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me the verbal version of that I mean
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honestly I've just always had an
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interest in jobs with kind of a better
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work balance but more so just more time
00:02:32
for myself if I'm being honest um I've
00:02:34
always had you know this interest in
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building things on the side but you know
00:02:39
when you're working 9 till 5 there's
00:02:40
just not enough hours in the day um so
00:02:43
yeah I mean I've worked in many jobs as
00:02:45
a software engineer data scientist and
00:02:47
the days are long the weeks are long um
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so at one point I just kind of looked
00:02:52
into some you know reduced working hours
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but there really wasn't much and I
00:02:56
didn't even know what to search for to
00:02:57
be honest with you this was during a
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period of my life and I should say I was
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traveling 3 hours a day you know I was
00:03:03
get to Edinburgh and on Fridays it would
00:03:06
be like a table tennis tournament that's
00:03:08
what I always say and it's just like a
00:03:09
long way to travel to like go and play
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table tennis and I just felt a lot of
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work
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can can not be a waste of time but you
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know there's a lot of slack I I would
00:03:20
say down time yeah downtime definitely
00:03:22
yeah and yeah just it more interesting
00:03:24
something about more like 4 days 3 days
00:03:26
did a bit of research online and you
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know came across the four work week and
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there was a real kind of push through Co
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to new ways of working and that was one
00:03:35
of the kind of you know micro trends
00:03:37
that kind of took off obviously remote
00:03:38
work was the the big one um but 4 day
00:03:41
week again of reduce working hours was
00:03:43
one of them and yeah put a very quick
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website together and still going three
00:03:47
years later but I'm sure we'll get into
00:03:49
the all that yeah um so you I mean might
00:03:53
pull up your site here on on Zoom here
00:03:55
so we can take a quick look at it I
00:03:56
think you custom built it right is that
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is a custom build yes so I'm a developer
00:04:00
it's probably not what I would suggest
00:04:02
for someone do a new website but C I
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didn't know much else at the time yeah
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first of all what you build it on what's
00:04:09
the technology behind it um so it's in
00:04:11
react GS and yeah okay now it's got a
00:04:15
nice clean look to it um and uh you know
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I think you know a site like this today
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has to have a lot of clean clean look so
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you got all your SEO links down here
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um uh so okay so receive weekly alerts
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for 4 day week jobs um 32 hours a week
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basically and I think you kind of
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expanded on that that Niche B talk me
00:04:38
about the niche first terms of the types
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of jobs here so when I first started off
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it was very much the gold standard of a
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40we which is specifically uh four
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normal length days not long days four8
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hour days and for no drop in salary uh
00:04:53
and trying to maintain 100% output
00:04:56
despite the 20% less time and there's
00:04:58
many reasons for that I won't get into
00:05:00
that just now but um 4 work week is a
00:05:03
very interesting topic when you read
00:05:05
into it because when you think about it
00:05:07
um it's 20% less time but you get 50%
00:05:11
less and more time off because you got a
00:05:14
3-day weekend instead of a 2day so it's
00:05:16
kind of an asymmetric um thing going on
00:05:18
there anyway so I've expanded beyond the
00:05:21
4day work week There's no jobs like 4
00:05:24
day week every second week um 9 day
00:05:27
fortnite which is like a kind of
00:05:28
compressed uh uh 4 day week every second
00:05:31
week and then you've got other things
00:05:32
like summer Fridays which is when the
00:05:34
company shuts down every Friday in the
00:05:36
summer um four and 1 half days week any
00:05:40
kind of variation on not not the 5 day
00:05:43
week essentially I've even started
00:05:45
including some jobs that are like 5 day
00:05:48
week jobs but they have tons of vacation
00:05:50
like 45 days a year or something um so
00:05:54
yeah it's still a kind of a niche the 4
00:05:56
week there isn't that many companies
00:05:57
doing it so I'm trying to expand a
00:05:59
little bit to to give you know the job
00:06:00
Seekers some jobs that have a good work
00:06:02
life balance that might not specifically
00:06:04
fit in the 4 week model yeah I think
00:06:07
it's a interesting Niche there and I
00:06:08
think it's one that's gonna it's only
00:06:10
going to grow I think um in in the next
00:06:13
few years so I think you definely be on
00:06:15
something you know starting a job board
00:06:17
picking the right Niche is always
00:06:19
important and it's always good to get in
00:06:20
early any kind of you know Trend or
00:06:23
whatever it is I know the guy from um
00:06:25
remot K which is one of the most
00:06:28
successful kind of sold jaw boards
00:06:32
started back in like I think 2015 maybe
00:06:34
way before the whole remote thing took
00:06:35
off you know so he had great timing on
00:06:37
his side and timing is definitely a part
00:06:39
of this I started my my local job board
00:06:42
back in
00:06:43
1999 right before the the do com boom
00:06:46
happened and uh once the bus came it was
00:06:49
It was kind of established enough to to
00:06:51
to kind of go on its own and I was able
00:06:53
to quit my full-time job at that point
00:06:55
but uh yeah I think the is pretty cool
00:06:57
and it's one that's going to grow
00:06:59
overall
00:07:00
uh definitely you know you do have to
00:07:01
educate the market too with a niche like
00:07:03
this though um do you get a lot of
00:07:06
questions about what types of Jaz have
00:07:07
to go on here or from companies or yeah
00:07:10
I mean like more just like trying to
00:07:12
understand what the 40 week is I mean
00:07:14
it's called 40 we. and the movement is 4
00:07:17
week but honestly the movement has a
00:07:19
little bit of a branding issue in my
00:07:21
opinion because and that's hypocritical
00:07:24
because I named the company 4 week but
00:07:25
the reason is is 4 week means different
00:07:28
things to different people some people
00:07:30
it's four long days some people it's
00:07:31
four normal days some people it's less
00:07:34
salary some people it's the same salary
00:07:37
so you know there's it's really hard
00:07:39
educating maybe it should be more like
00:07:40
reduced work reduced work week or
00:07:42
something or like 32 hour work week uh
00:07:45
but unfortunately that's not what the
00:07:47
SEO says you know people search for 40
00:07:49
week jobs um hence the name so yeah that
00:07:53
that's the main education I'm trying to
00:07:55
include all these things and be very
00:07:56
very transparent on the website that's
00:07:58
the main thing
00:07:59
yeah I ask you abouto but let's talk
00:08:02
about your your first paying client tell
00:08:04
me that story how long did it take that
00:08:06
kind of stuff yeah so basically for the
00:08:08
bit of background I put the website
00:08:10
together and so version 0.1 honestly it
00:08:13
was like one day because all the website
00:08:16
was was uh an image which was the
00:08:19
concept and it was just like it was made
00:08:21
up jobs it was jobs that didn't even
00:08:23
exist it was just like you know this is
00:08:25
a 32 Work Week 100% salary or this one's
00:08:28
Etc just an image of a concept and a
00:08:31
sign up
00:08:32
form um I had already done research and
00:08:35
found that there were some companies
00:08:37
offering these job so I knew that it
00:08:38
wasn't going to launch with nothing um
00:08:40
but yeah I put something very simple
00:08:42
together and posted on Hacker News which
00:08:45
for anyone knows it's just it's a forum
00:08:46
for for developers and you know like 400
00:08:49
people signed up within two days or
00:08:51
something um and honestly I've done tens
00:08:55
of projects and that hit faster than
00:08:59
than 99% of them oh um so yeah put it
00:09:02
together very quickly very Rough and
00:09:04
Ready didn't do very much and honestly
00:09:07
it was like 6 months later before I even
00:09:09
got a paying customer um it was just me
00:09:12
emailing all of the companies that had a
00:09:14
fory week which was in the 10 probably
00:09:16
it wasn't even hundred companies I would
00:09:18
say uh that were hiding like remotely
00:09:20
and had a 40 but it's very very Niche so
00:09:23
I was just emailing them um trying to
00:09:25
get them on a zoom call and yeah
00:09:27
eventually one just said yeah $200 a
00:09:30
month or whatever it was it wasn't like
00:09:32
going to make me a millionaire or
00:09:33
anything but it was good to just get
00:09:35
some validation uh and I remember been
00:09:37
on the call two weeks later just to see
00:09:39
how they got on and I had no tracking I
00:09:41
had no idea how many applications they
00:09:43
got I knew nothing so I was going into
00:09:45
this called Blind and she was like yeah
00:09:47
we got 50 applications and to me that
00:09:49
was like wow I cannot believe 50 people
00:09:51
applied so yeah that's how it was and
00:09:54
then as the weird thing happens I got
00:09:56
one more sale like two days later or
00:09:58
something so it was yeah a lot of
00:10:00
variance in this game I think uh where
00:10:03
is your pricing by the way if I here's
00:10:05
one chip for you Phil why not why don't
00:10:08
you have a pricing L on top up here like
00:10:10
for employers I mean if I'm an employer
00:10:13
coming to the site and I want to post
00:10:15
you're making me hunt here for the link
00:10:16
so where is it so it's funny you say
00:10:18
that so there's a few reasons there's
00:10:21
not a post a job button which is the
00:10:22
absolute elephant in the room on the
00:10:24
website uh two things I'm working on it
00:10:27
just now it's going to be launching soon
00:10:29
but the other the main reason if I'm
00:10:31
been honest with you is that there were
00:10:33
so few companies and I mean I Knew by
00:10:36
name all of the hiring managers at all
00:10:39
of the 4day week companies okay so
00:10:41
having to post a job button was kind of
00:10:43
just like well if I know them all I
00:10:44
might as well just speak to them and get
00:10:45
in a personal relationship with them
00:10:47
that's how Niche the niche was um I
00:10:51
would not recommend this for 99% of job
00:10:54
boards uh you should definitely have a
00:10:56
post a job button but yeah just because
00:10:57
I knew them all and it was very n there
00:10:59
was kind of no point I felt and also I
00:11:01
was testing different strategies on
00:11:03
pricing such as you know commission only
00:11:06
as as I was say in preall it's been a
00:11:09
tough Market the last couple years um so
00:11:12
I was experimenting with stuff like that
00:11:13
but as I say the pricing is coming um
00:11:17
it's just a strange jobboard Niche that
00:11:19
I'm in that I actually knew
00:11:20
everyone okay in the niche fair enough
00:11:24
um what is your pricing what so it's
00:11:27
going to be something similar to remote
00:11:29
okay which you mentioned um is going to
00:11:31
be like the kind of you have a base
00:11:33
price and then you have add-ons if you
00:11:35
want in the newsletter you have add-ons
00:11:37
if you want featured or sticky a sticky
00:11:40
post at the top of the um website that
00:11:43
kind of thing so it's still to be
00:11:45
decided um it's a little bit flexible
00:11:48
the moment but as I was saying I was
00:11:49
previously doing pricing on a commission
00:11:51
basis where I would promote the jobs for
00:11:54
nothing and there would only be a fee if
00:11:56
they hired someone and then they stayed
00:11:58
so it was a percentage of salary a very
00:12:00
small percentage albe it but um yeah you
00:12:04
can also just advertise regular
00:12:05
advertising too on this pager yeah so
00:12:08
that's more streamlined that process
00:12:10
this is actually most of my income to be
00:12:12
honest with you at the moment is
00:12:14
advertising in the newsletter so I send
00:12:16
out a newsletter twice a week and it's
00:12:18
kind of
00:12:19
like thought leadership although I hate
00:12:22
that phrase on like um you know you know
00:12:25
the 9 to5 that kind of thing and also
00:12:27
include jobs that have a 40 we or
00:12:29
companies have a 40 work week and you
00:12:31
know this is a it has really good
00:12:33
engagement people really kind of get
00:12:34
behind the movement and has good open
00:12:37
rate and all the rest of it so yeah I
00:12:39
just advertise I offer uh advertisements
00:12:41
and that for any companies really uh
00:12:44
well any Tech relevant companies
00:12:46
obviously and yeah I've got um someone
00:12:48
doing sales outbound uh Outreach for
00:12:51
that one so yeah that's been my you have
00:12:54
45,000 people on the list uh there's
00:12:57
about 110,000
00:12:59
10,000 people yeah on your newslet
00:13:02
that's amazing
00:13:03
[Music]
00:13:06
um how quickly did you like how did you
00:13:09
get your first thousand how how fast did
00:13:11
that happen give need some sense of the
00:13:12
timeline there so the timeline was as I
00:13:15
say I got kind of lucky that I had a
00:13:17
post go kind of semi viral when I
00:13:19
launched so as I said the website was
00:13:21
just an image a JPEG and a newsletter
00:13:23
sign up for him that's all it was uh and
00:13:26
when I posted it on this forum people
00:13:28
really got behind the movement there's
00:13:29
obviously that feeling of being burnt
00:13:31
out especially during Co just very lucky
00:13:35
timing if I'm been honest with you
00:13:36
timing is everything um so the first 500
00:13:39
people honestly signed up within a few
00:13:42
days I can remember sitting on the couch
00:13:45
with my wife and I would get a a
00:13:47
vibration every time someone signed up
00:13:49
and it was just like every 10 minutes or
00:13:50
something wow um so yeah so the first
00:13:54
thousand maybe only took a a week or two
00:13:57
and then it kind of tapered off because
00:13:58
I had no SEO I had nothing right um and
00:14:01
then after that I was just building the
00:14:03
website out it was learning SEO if I'm
00:14:05
been honest with you I didn't know much
00:14:06
about it oh and then I just had a I had
00:14:08
a had a blog post that go that went
00:14:11
pretty well on Google and that just gave
00:14:13
me constant signups every day from there
00:14:15
on it's interesting uh yeah this you're
00:14:18
definitely a you're a you're a covid
00:14:21
startup here which is interesting you
00:14:23
know without that event probably
00:14:26
wouldn't have started this right so yeah
00:14:29
um that's interesting so the traffic
00:14:31
here is pretty big too what talk about
00:14:32
your traffic what's what's your average
00:14:34
daily you know monthly
00:14:36
visitors uh I mean monthly visitors over
00:14:39
200,000 something like that so it's a
00:14:41
little bit off than this um that's like
00:14:44
that's like you know I tell new job
00:14:45
owners if you get the 10K a month like
00:14:47
that's a good you know starting
00:14:50
point you have 200k I mean that's that's
00:14:53
that's really good man no thank you it's
00:14:55
been I mean it's not been an overnight
00:14:57
thing three and a half years it now but
00:15:00
it's been a pretty steady steady growth
00:15:02
and yeah fingers crossed it continues
00:15:04
now at this point you're still working
00:15:06
full-time or no no I haven't worked
00:15:08
fulltime since two years ago or
00:15:10
something so I'm fulltime on this yeah
00:15:12
I'm fulltime on this so it took you
00:15:13
about two years to uh turn into a
00:15:16
full-time gig yeah something like that
00:15:19
yeah yeah okay that's that's that's
00:15:20
basically my timeline I tell new owners
00:15:22
like it's goingon to take you one to two
00:15:24
years just to establish yourself in the
00:15:26
market and also prove that you know need
00:15:29
exists for whatever Niche you're going
00:15:31
after right so that's a you're right on
00:15:34
that timeline it always takes longer I
00:15:35
would say than you think yes exactly
00:15:38
yeah exactly um all right let's talk
00:15:41
about um SEO you said you you were new
00:15:44
at it uh I know one thing I want to
00:15:46
point out here is this company link and
00:15:50
you've got some really nice SEO Pages
00:15:52
here or 4 day week I assume these are
00:15:55
all top phrases people are searching on
00:15:58
so yeah something like uh you know
00:16:00
summer Fridays so you got the URL summer
00:16:03
Fridays companies with Summer Fridays
00:16:05
that's kind of you're on page SEO there
00:16:08
that needs a little bit tweaking maybe
00:16:10
but yeah I'm work on that as well these
00:16:12
these P what what are some of your big
00:16:14
Pages far as SEO goes can you mention
00:16:17
those or um I mean it's mostly like it's
00:16:21
a bit of everything to be honest with
00:16:22
you the homepage 4 day week I'm number
00:16:24
one for that 4 day work week I'm number
00:16:26
one for that oh yeah um and then
00:16:30
Google here hopefully hopefully it works
00:16:31
for you maybe two or three it does vary
00:16:33
a little bit but I should be in the top
00:16:36
there you go one y it's pretty good man
00:16:40
thank you much as I say that has been a
00:16:42
long time coming um but yeah honestly I
00:16:44
started doing blog posting I ended up
00:16:46
Outsourcing blog posts right two the top
00:16:49
three actually yeah that's nuts
00:16:52
right um yeah so I did a lot of blog
00:16:55
posting that really built I feel like
00:16:58
blog posting
00:16:59
sometimes it might not get the traffic
00:17:00
or the conversion that you want but it
00:17:03
gives Google the kind of topical
00:17:05
Authority like it lets them know what
00:17:07
you're kind of into even if it doesn't
00:17:09
like maybe directly send traffic to
00:17:12
those pages I think it's good to just
00:17:14
build up a kind of context or to
00:17:16
Authority on on these on these topics so
00:17:18
I'm still continuing to do these plog
00:17:20
posts even though like most of them
00:17:22
don't convert very well i' be honest
00:17:24
like it's the conversion rate of into a
00:17:27
a newsletter subscriber is usually like
00:17:29
less than 1% um so it can feel a little
00:17:32
bit like a waste of resources but I
00:17:34
still think overall it just brings
00:17:36
everything together it's good to balance
00:17:39
how much content are you doing now
00:17:41
versus the beginning can you give me a
00:17:43
sense of that um so I started off doing
00:17:47
maybe I was writing the post myself
00:17:49
initially which is very tough even doing
00:17:51
like one or two a month was tough when
00:17:53
you when you've got everything else
00:17:54
going um and then I got an agency and I
00:17:57
basically just funneled all all of the
00:17:59
revenue and also some of my personal
00:18:01
money into just blog articles this was
00:18:04
pre- AI tools by the way this is pre
00:18:07
Google changing all their algorithms so
00:18:08
it was kind
00:18:10
of an maybe an easier time I'm not sure
00:18:13
but it just seemed like uh the Articles
00:18:15
got a little bit more traction if I if I
00:18:17
hit the topics right so I got the agency
00:18:19
doing I think maybe like four articles a
00:18:21
month and then eventually I came off the
00:18:23
agency and got my own freelance content
00:18:26
writer and because like AI tools now you
00:18:29
can really put out quite a bit of
00:18:31
content quite quickly um so yeah I I
00:18:33
don't know the exact numbers but it's in
00:18:35
like going a range uh single digits per
00:18:38
month but maybe closer to 10 five yeah I
00:18:40
tell n you need to be a Content machine
00:18:42
that first year to help your one of the
00:18:45
ways you can get free traffic so if
00:18:47
you're not leveraging that then you're
00:18:48
you're not maximizing your your traffic
00:18:50
opportunities there so pretty so the
00:18:53
blog post that I had that went um did
00:18:55
really well on Google was super super
00:18:58
super relevant to my Niche uh which was
00:19:00
just 10 tech companies that have a 40
00:19:03
work week and because I'm 4we doio and
00:19:06
I'm blogging about four 10 10 tech
00:19:09
companies that have a 4 work week Google
00:19:11
just like instantly respects it kind of
00:19:14
thing it's so Niche uh it's in my Niche
00:19:16
it's so relevant so I would say like
00:19:18
first job maybe the first blog posts
00:19:21
really go super deep on your nation just
00:19:23
trying to hit the super long tail um
00:19:27
there's some other weird stuff in there
00:19:28
that was kind of the agency that was
00:19:30
suggesting stuff but you have the blog
00:19:32
but you also have like advice why' you
00:19:34
separate that so see if you go to the
00:19:36
bottom actually um go to the footer of
00:19:39
the page if you go down of the footer no
00:19:42
footer of of the whole page so at the
00:19:44
top of the footer there is different
00:19:47
categories you see them here resources
00:19:48
Blog advice and guid working like and
00:19:51
they're all just kind of putting content
00:19:54
in folders essentially got um yeah and
00:19:57
it seems to be
00:19:59
Google likes I think salary guides
00:20:03
yeah um yeah I mean so you're yeah okay
00:20:07
it's a lot of mean it's a lot of content
00:20:08
you really broke it out and organized it
00:20:11
uh yeah um you mentioned the Google
00:20:15
update so I had a client I've had
00:20:17
multiple clients back in April there was
00:20:19
a big SEO algorithm change did you see
00:20:21
that yourself did you get hit did he get
00:20:23
more
00:20:24
traffic um I would say slightly less but
00:20:28
nothing terrible 10% or something 10
00:20:31
like really minor I would say I'm
00:20:32
probably nitpicking yeah my clients lost
00:20:34
like
00:20:35
50% yeah yeah I got hit very small I
00:20:37
would say I I can't even call it a hit
00:20:39
to be honest with you so I was lucky in
00:20:41
that front it's been tough right Le
00:20:45
changes everything's changing so fast
00:20:47
now it's crazy you know it's what out of
00:20:48
interest for those people was it like
00:20:50
blogs that got hit or was it homepages
00:20:52
was everything was there any kind of was
00:20:54
everything I think plus like a lot of
00:20:56
you know if your side has duplicate jobs
00:20:59
too that was a big part of it too you
00:21:01
know the Google job stuff because there
00:21:03
basically with job Wars there's two
00:21:05
types of SEO there's Google jobs SEO and
00:21:08
then there's a Content piece right uh
00:21:10
the Google jobs
00:21:12
SEO they definitely crack down more on
00:21:15
duplicate you know scrape jobs if you
00:21:16
have lot of scrape jobs they're just not
00:21:18
going to send you much traffic they want
00:21:21
unique jobs and very few sites have that
00:21:23
today so that's why they lost traffic I
00:21:25
think that was a big big piece of that
00:21:28
it's interesting because I get almost
00:21:30
zero in fact I get zero traffic from
00:21:32
Google jobs it's very weird I've never
00:21:34
been never been able to tr it it's
00:21:37
because it is so um you know it's it's
00:21:40
seven years old now it is so saturated
00:21:43
with the big sites they just took over
00:21:46
um and uh for a niche job board like
00:21:49
yours or mine or lot of my clients they
00:21:52
don't they don't have enough jobs they
00:21:53
don't have enough unique jobs and uh
00:21:56
they just have that you Google likes
00:21:58
that name so that's by indeed zip
00:22:00
recruiter LinkedIn get all the traffic
00:22:02
down in the beginning yeah a lot of
00:22:04
sites saw like a 20% bump in the first
00:22:06
you know year or two but since then it's
00:22:09
been you know saturated even employers
00:22:11
have their jobs in now through ats's so
00:22:15
there's just way too many sources in
00:22:16
their now to to rank for
00:22:18
anything okay interesting yeah so go for
00:22:21
more categories and like kind of organic
00:22:23
Google traffic I would say that's why
00:22:25
content like yours here was a really
00:22:28
good play because you don't have a ton
00:22:30
of jobs on there I think you only have
00:22:31
what was it is that 1172 total yeah and
00:22:34
to be honest with you 1172 you know the
00:22:37
vast majority of them are not prime jobs
00:22:40
I want 4 week really been struggled to
00:22:43
even to get over a thousand yeah yep
00:22:46
yeah so that's
00:22:48
interesting cool stuff man um what
00:22:52
what's your advice for for new a new job
00:22:54
order today if people ask you uh how do
00:22:57
I start a job Bo today kind ni to you
00:22:59
given um I would say as you kind of
00:23:02
mentioned picking your Niche is the most
00:23:05
probably important thing that'll dictate
00:23:06
everything going for something that's
00:23:08
low competition got some volume um it's
00:23:12
not easy it's not easy I probably
00:23:13
wouldn't do what I did where I built
00:23:15
everything custom I probably would just
00:23:17
use something a bit more off the shelf
00:23:18
but then again I've never used these
00:23:19
tools I don't know how good they are or
00:23:22
what the ups and the the pros and cons
00:23:24
are and but yeah identify the nich you
00:23:26
could have built uh you know this on
00:23:27
like smart job or something like that
00:23:29
because it's pretty flexible in terms of
00:23:30
the content creation stuff like that and
00:23:32
pages and stuff yeah no definitely you
00:23:35
can code on top of it but you know you
00:23:38
definitely could 95% of what you did
00:23:40
here I think you could have replicated
00:23:41
it tool like that yeah no definitely I
00:23:45
mean I'm sure they give you all the ESS
00:23:47
out the box I've kind of done it myself
00:23:49
I mean what's worked for me as you said
00:23:50
was writing content uh content got me my
00:23:53
first thousand or a few thousand users
00:23:56
um and then I just iterated from there
00:23:59
making sure all the SEO is SEO is a
00:24:02
constant battle I find like it's you
00:24:04
never complete it you're constantly like
00:24:07
fixing issues uh checking Google search
00:24:10
console HS whatever tool you use um at
00:24:14
the end of the day you're just trying to
00:24:16
get pages on your site that are relevant
00:24:18
to you and are not they have low
00:24:21
competition that's kind of the name of
00:24:23
the game right um so you want to just
00:24:25
give Google an opportunity to show them
00:24:28
to show you to Their audience uh and
00:24:31
yeah I would say Niche down pretty hard
00:24:35
and uh maybe expand out from there
00:24:37
overall but give it time as well it does
00:24:39
take a damn long time it really does um
00:24:42
especially with SEO it can take even
00:24:45
over a year sometimes but consistently
00:24:48
keep with it and you should get there
00:24:50
good stuff Phil hey I want to ask about
00:24:51
righty so they are a brand ambassador
00:24:54
for them now you've got righty installed
00:24:56
on here for a resume review how's that
00:24:58
been going when you sign up with them
00:25:00
give me some details there yeah that's
00:25:02
been great um got a good relationship
00:25:04
with righty so basically you just check
00:25:06
that box you upload your resume and then
00:25:09
it gives you kind of feedback on on your
00:25:12
on your resume and if you want to kind
00:25:13
of get it Rewritten by a a human with
00:25:16
and an expert that's that's what they
00:25:18
offer and yeah it's been it's a great
00:25:20
way to monetize a job board without a
00:25:23
lot of effort because you know I just
00:25:26
have to add a check box uh I just had to
00:25:28
code this thing up which only took a few
00:25:30
days integrate with an API you do you do
00:25:33
have to be a little bit technical is the
00:25:34
only downside but I guess it's same for
00:25:36
all well they they they have the widget
00:25:38
too so I I have a I'm on Smart job board
00:25:41
and I have a integrated there they just
00:25:43
created a widget for me I just cut paste
00:25:46
so it's on the sidebar yeah little side
00:25:48
over here and U that's how they
00:25:51
implement it for that for that kind of
00:25:52
platform so you if you you custom build
00:25:55
your own sit you can certainly do it
00:25:56
like you did here but you can also get a
00:25:58
widget from them as well so interesting
00:26:01
oh that's a great way doing it then I
00:26:02
mean it's great when you get it in the
00:26:04
the signup flow I find as well like like
00:26:06
when I got this because the sign up flow
00:26:08
is like my main thing this is where like
00:26:10
most of my eyeballs hit this is where
00:26:12
most of the input and the interaction is
00:26:15
with this and a sign up form so it's
00:26:17
kind of giving me ideas almost because
00:26:19
it's such a great way of you know adding
00:26:21
Revenue to your job board you know you
00:26:24
get a resume review but maybe there's
00:26:26
something else I can offer I'm still
00:26:27
thinking about this
00:26:28
um other things I could layer into my
00:26:31
signup process to more offers or
00:26:34
products I'm I'm not really sure yet but
00:26:36
honestly right SE has been great it's
00:26:37
really easy to to get going and and yeah
00:26:40
if you want to monetize it with a few
00:26:42
clicks that's the way to do it awesome
00:26:44
well Phil we appreciate your time today
00:26:46
we we'll end on that note and uh yeah
00:26:49
I'm dude I'm impressed uh you you've
00:26:51
done a great job you're kind of like
00:26:53
you're probably like my ideal success
00:26:55
story you know for this business you
00:26:57
know I've been doing this for a long
00:26:58
time and uh I love solo stories because
00:27:01
I'm a solo entrepreneur myself and
00:27:02
that's how I started too so uh you know
00:27:05
it just takes hustle it takes uh grit
00:27:09
effort and you can get there and you're
00:27:11
you're definitely proof of that so I uh
00:27:13
I give you a nice CL thank you very much
00:27:16
I appreciate it Chris and yeah thanks
00:27:18
for having me on keep up with the good
00:27:19
work and 4day week.i is the site guys
00:27:22
check it out and we see you next time on
00:27:24
jaw woard Secrets we're out
