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what should you do before launching your
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product on amazon also how do sellers
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get their listings looking like this
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with all these badges savings and deals
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well that's exactly what we're going to
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be covering today and this is one of
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those videos you want to watch to the
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end so that you don't miss that one
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detail that you desperately need later
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please drop this a much appreciated like
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for me and let's jump straight in
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[Music]
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and for this one it makes sense i
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quickly need to explain the pricing
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options that you have available for your
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listing now under your products offer
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tab in seller central there are three
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main prices that you need to know the
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first one here is your price
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this is confusingly also called standard
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price sometimes but the biggest question
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i get when sellers look at this page is
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which one is the normal price that
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people are usually just going to pay and
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that is your price aka standard price
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it's quite easy to tell it's that one
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because it has an asterisk next to it
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meaning it's required only the most
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important or the most fundamental price
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would be required so in case amazon
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changes that terminology always look for
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the asterisk but that is your normal
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price standard price and it looks like
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this on listings and it's simply the
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price you want customers to pay in order
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to purchase your product next we have
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sale price now this is a temporary price
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you can set to run a limited time deal
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and this one is also easy to spot
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because when you hover over it it
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highlights all of these fields
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indicating you need to set a start and
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end date so that's your sale price and a
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limited time deal and i will show you
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what that one looks like on listings in
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a moment then we have list price and
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they call it this to confuse you but
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seriously i have no idea why they call
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it a list price
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because this is an msrp a manufacturer
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suggested retail price in other words
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it's what the manufacturer suggests this
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product retail for and be priced at and
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of course your price or standard price
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should be lower than the msrp otherwise
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it's not going to look like a good deal
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but more on that in a moment but now
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that you understand what all of those
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prices mean let's go through three
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pricing strategies you can use these are
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very effective at launch or even after
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launch now there are a lot of reasons
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you want to apply these but the biggest
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one is of course click through rate
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which is of course even more vital to
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you if you don't have reviews and you're
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launching a product because these badges
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or deals are going to grab customers
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attention who are going to want to take
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advantage while that deal is live and
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the first is to set a sale price now
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this one looks like this it's got a big
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limited time deal badge and your sale
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price is next to the scratched out
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standard price and the savings are shown
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here as a large red percentage and once
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customers click into your listing it
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looks like this where the prior standard
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price is shown as a was price next to
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the worth deal customers are showing the
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new sale price and below that they're
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shown in both dollar and percentage
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terms there are savings so to set this
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one up you are going to go to the offer
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tab of your listing then you simply
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input a sale price and set a start date
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for the sale and an end date for the
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sale
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between which the sale price will be
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available to your customers then scroll
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down and click save and finish number
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two this is to provide a coupon clipping
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and these are called vouchers in europe
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and this one looks like this the
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available coupon clipping is shown with
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this green discount badge and that's
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below the standard price of your product
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and then once a customer clicks into
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your listing it's going to look like
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this now in order to redeem your coupon
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clipping here customers actually need to
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tick this box next to the orange coupon
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sign so one cool benefit of this one is
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even though that coupon clipping may
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have been the reason a customer visits
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your listing they often forget to
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actually tick the coupon which means you
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actually make a full standard price sale
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here and to set this one up you're gonna
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hover over advertising in seller central
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then click on coupons then click create
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new coupon you're also going to drop in
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the asin of your listing and click go
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schedule the duration of your coupon
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then you need to select your discount
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type now you can do percentage off or
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money off so percentage or dollars i
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personally prefer percentage but it is
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up to you then below that selection
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input the amount of money or percentage
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saved select yes limit redemption to one
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per customer then you're going to insert
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your budget this does have a minimum of
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100
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you need to give your coupon a title
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then also select all customers as your
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target customers and then you're going
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to click submit coupon at the top right
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it will take a few hours for amazon to
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process all of this but then your coupon
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clipping should be live on your listing
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and that brings us to number three
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add a scratch out price now this one can
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be tougher if your product is brand new
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but it is very effective and worth
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knowing once you set this one up it's
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going to look like this where the list
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price is scratched out here and the
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lower standard prices shown along with a
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big red percentage savings displayed
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here and then when customers click into
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your listing it's going to look like
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this with a very similar format just
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with the scratch.list price below now
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one unique thing with this is that
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amazon is only going to populate the
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scratch out price if your product has
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been sold at or above the list price in
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the past 90 days in other words you
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can't just suddenly set your list price
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to 80
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if you're selling the product at 40 you
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need to have actually made sales at 80
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dollars so just keep this in mind but
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here's how you can set this up step one
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is to set your standard price to just a
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good solid level which of course is
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above your future planned scratch out
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price so as an example let's set it here
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to 44.95
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step two is to match your list price to
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your standard price or your price and
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you can actually see amazon hinting at
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that with this clickable text here and
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you can click this text or you can
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insert the same price manually here and
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it's going to look like this step 3 is
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of course to make sales at the standard
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price for a few weeks and step 4 after
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selling at that price you are only going
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to lower your standard price you leave
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the list price alone you lower the
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standard price by at least five percent
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as an example we could lower this
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standard price or your price to
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39.95 then you want to check whether
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that scratch out appears over the next
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24 to 48 hours if it doesn't populate it
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may be because you didn't make enough
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sales at that standard price so you may
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have to revert the standard price make
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more sales at that price and then lower
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the standard price again but as always i
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advise lowering that standard price very
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slowly and over time you don't want to
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drop it by like ten dollars and then
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raise it by ten dollars because that can
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cause problems with the buy box so
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smaller increments over time is better
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for your testing here and another worth
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noting here is a confusingly similar
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price to the list price scratch out and
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that is called a was price and that one
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looks like this now you can achieve a
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was price if your standard price is less
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than the 90-day median price paid for
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your product on amazon also worth noting
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is that that median price excludes any
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prices paid by customers when you've run
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limited time deals in other words if you
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want to retain quite a high level price
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history for these scratch out prices to
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render in the future then limited time
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deals are a good way of running deals
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but preserving that price level history
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and lastly you can combine multiple of
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these for more badges on your listing as
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you can see here with a scratch out list
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price and a coupon clipping or here with
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a sale price and a coupon clipping but
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now that you know everything about your
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pricing strategies prior to launch or
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even after launch do check out this
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video up here which is going to give you
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another five tips prior to launching
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your product on amazon check out the
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description below we've restructured
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those to make them very easy for you to
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navigate whether you're looking for
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deals or specials on tools or other
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things to do with fba or other resources
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including some of our free resources and
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before you go please comment below for
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me which of these pricing strategies are
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you going to be using more now we'd love
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to hear from you there and i will catch
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you in the next video
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[Music]
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[Music]
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you
