How to Get More Views on YouTube: Complete Masterclass

00:53:53
https://www.youtube.com/watch?v=y-UHAKYpT7s

Resumen

TLDRVideyo sa a diskite sou kat engredyan esansyèl ki nesesè pou atire anpil vi sou YouTube. Sa yo se gwo ide, hook, kontni, ak tranzisyon. Li prezante tou dis eleman kle ki fè videyo yo vin viral, tankou itilize otorite, abòde gwo dezi, ak kreyativite. Li enpòtan tou pou gen bon thumbnails ak tit klè. Enfòmasyon sa yo ka ede kreyatè yo amelyore vizibilite yo sou platfòm lan ak atire plis telespektatè.

Para llevar

  • 📌 Ou bezwen yon gwo ide pou videyo ou yo.
  • 🎣 Hook ou a dwe atire pou kenbe enterè telespektatè yo.
  • 🗂️ Kontni an dwe byen estriktire pou fasilite swiv.
  • 🎨 Thumbnails yo se yon faktè enpòtan pou atire klike sou videyo yo.
  • ✍️ Ekri tit ak kontni ki klè epi sansib.

Cronología

  • 00:00:00 - 00:05:00

    Pandan tout videyo sa a, nou aprann sou kat engredyan esansyèl pou kreye yon videyo pafè sou YouTube. Sa yo rele 'resèt videyo pafè' a gen ladan ide gwo a, atire atansyon, kontni ak tranzisyon.

  • 00:05:00 - 00:10:00

    Premye rezon ki fè videyo yo pa jwenn opinyon se paske yo pa aplike dis eleman kle ki mennen yon videyo vin viral. Si videyo ou pa ka eksplike nan yon oswa de fraz, li ka pa vo li fè.

  • 00:10:00 - 00:15:00

    Li enpòtan pou gen yon ide gwo ki ap atire atansyon a ak potansyèl pou reyaji ak enterè. Sa ka gen ladan l sèvi ak otorite oswa yon pwoblèm ke anpil moun ap fè fas a nan nich ou a.

  • 00:15:00 - 00:20:00

    Konprann demand pou kontni ou a se esansyèl. Videyo ki abòde kesyon pratik oswa ki gen plis rechèch yo jwenn plis vize. Swiv egzanp kalkil la pou montre enpòtans rechèch.

  • 00:20:00 - 00:25:00

    Lè ou ap rasanble videyo kapab ak itilize eleman kle, sa ka fè kontni ou pi atiran. Pandan ke gen anpil eleman sa yo, sa enpòtan se kijan ou ka rasanble yo nan tit ou ak thumbnail ou pou maksimize klik yo.

  • 00:25:00 - 00:30:00

    Kreye yon entwodiksyon ki angaje ou se enpòtan. Metòd tankou montre ki sa ki ap vini, antre dirèkteman nan kontni an, oswa ranfòse tit la se estrateji efikas pou kenbe atansyon yo.

  • 00:30:00 - 00:35:00

    Ajoute mouvman, chanjman nan pan, oswa b-roll ka amelyore angajman. Chak segman nan vye yo pa ta dwe regrèt, ou ka montre olye de di.

  • 00:35:00 - 00:40:00

    Metòd tranzisyon an ka revitalize vye videyo yo, kenbe moun angaje nan seru sa yo ak videyo nouvo yo ansanm.

  • 00:40:00 - 00:53:53

    Pran tan pou pratike sa. Kòmanse fè videyo ak aplike tout sa ou aprann, menm si premye videyo ou yo pa pafè. Apwopriye sou anseye ak aprann pandan y ap fè sa a.

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Mapa mental

Vídeo de preguntas y respuestas

  • Ki sa ki engredyan esansyèl pou kreye yon videyo sou YouTube ki atire anpil vi?

    Kat engredyan esansyèl yo se: gwo ide, hook, kontni, ak tranzisyon.

  • Ki eleman ki fè yon videyo vin viral?

    Gen dis eleman kle ki ka fè yon videyo vin viral, tankou itilize yon otorite, montre yon gwo dezi, ak ajoute kreyativite.

  • Kijan mwen ka amelyore thumbnails mwen yo?

    Thumbnails yo ta dwe atire, senp, ak gen imaj ki aji pou angaje itilizatè yo.

  • Ki bagay mwen ta dwe evite nan tit videyo mwen yo?

    Evite lang entènyè ki ka konfonn telespektatè yo, ak asire tit yo kout ak klè.

  • Kouman mwen ka jwenn nouvo ide videyo?

    Gade ki sa lòt kreyatè nan niche ou ap fè, analize gade videyo yo, ak itilize zouti tankou VidIQ.

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Desplazamiento automático:
  • 00:00:00
    to get views on youtube you need the
  • 00:00:02
    four essential ingredients we call this
  • 00:00:04
    the perfect video recipe this is made up
  • 00:00:07
    with the big idea the hook the content
  • 00:00:10
    and the transition we've spent years
  • 00:00:12
    trying to figure out what makes a video
  • 00:00:13
    go viral or just get a ton of views
  • 00:00:15
    while other videos get no views like you
  • 00:00:18
    i know the feeling of waking up with no
  • 00:00:20
    new subscribers and no new views it's
  • 00:00:22
    not a good feeling and each day you wake
  • 00:00:24
    up hoping that the youtube algorithm
  • 00:00:26
    found your video and pushed it out to
  • 00:00:28
    millions of people but it doesn't do
  • 00:00:30
    that it still just gets zero views so
  • 00:00:33
    let's talk about the first reason of why
  • 00:00:35
    that is this video is sponsored by
  • 00:00:36
    epidemic sound and you can try 30 days
  • 00:00:38
    for free by using the link in the
  • 00:00:40
    description the reason why 98 of youtube
  • 00:00:42
    videos don't get any views is because
  • 00:00:44
    they don't implement the 10 key elements
  • 00:00:46
    that go into making a viral video
  • 00:00:48
    seriously there's 10 elements and
  • 00:00:50
    they're all right here
  • 00:00:52
    oh you can't see these um you know what
  • 00:00:54
    this actually happened to me too but
  • 00:00:56
    once you understand them then they all
  • 00:00:58
    appear in its magic and it turns out
  • 00:00:59
    it's really easy to start implementing
  • 00:01:01
    these into your youtube videos to
  • 00:01:04
    actually start getting views on youtube
  • 00:01:05
    yes you need a great video yes you need
  • 00:01:07
    a great thumbnail and title but there's
  • 00:01:10
    something that comes before that that a
  • 00:01:11
    lot of youtubers overlook and that's the
  • 00:01:14
    big idea now instantly i think of this
  • 00:01:16
    hollywood trick that i learned from save
  • 00:01:18
    the cat this is actually a book on
  • 00:01:20
    screenwriting for movies but i learned
  • 00:01:22
    something in this book that seriously
  • 00:01:23
    shifted my mind when it came to how i
  • 00:01:26
    think about youtube videos in the book
  • 00:01:28
    the author talks about how screenwriters
  • 00:01:29
    are competing against a bunch of other
  • 00:01:31
    scripts out there in the world kind of
  • 00:01:33
    like youtubers competing with a bunch of
  • 00:01:35
    other videos out there on youtube and he
  • 00:01:37
    said that these producers don't have
  • 00:01:38
    time to go through and read all of these
  • 00:01:40
    scripts that people send to them kind of
  • 00:01:42
    like on youtube you just don't have time
  • 00:01:44
    to watch all of the videos so you have
  • 00:01:46
    to choose one so how do these producers
  • 00:01:48
    actually choose what script they're
  • 00:01:49
    going to read well honestly it's kind of
  • 00:01:51
    simple they just ask the writer they say
  • 00:01:53
    what is it about now the answer that
  • 00:01:55
    they give to that question is the log
  • 00:01:57
    line of their movie it's maybe one or
  • 00:01:59
    two sentences explaining the movie and
  • 00:02:01
    what it's about now if those one or two
  • 00:02:03
    sentences can't intrigue the person into
  • 00:02:05
    reading their script they don't even
  • 00:02:07
    read it at all and just like on youtube
  • 00:02:09
    if i were to ask you what is your
  • 00:02:10
    youtube video about if you can't explain
  • 00:02:13
    it in one to two sentences or it's just
  • 00:02:14
    not interesting when you explain it then
  • 00:02:16
    it's probably not even worth making and
  • 00:02:18
    that's what he talks about in this book
  • 00:02:20
    if your log line is not interesting
  • 00:02:22
    enough it's not even worth writing the
  • 00:02:24
    script so let's break down these 10 key
  • 00:02:26
    elements as an example let's just say we
  • 00:02:28
    have a dental hygiene youtube channel
  • 00:02:30
    and let's say we want to review the
  • 00:02:31
    burst sonic toothbrush seems just like a
  • 00:02:34
    normal video idea doesn't really have
  • 00:02:35
    this big idea element to it so we make
  • 00:02:38
    the video best toothbrush under a
  • 00:02:39
    hundred dollars burst sonic toothbrush
  • 00:02:42
    review and now what i'm gonna do is take
  • 00:02:44
    some of the key elements and implement
  • 00:02:46
    that into this video to make it a big
  • 00:02:48
    idea so option number two would be kim
  • 00:02:50
    kardashian uses this toothbrush burst
  • 00:02:53
    sonic toothbrush review both are the
  • 00:02:55
    same video but one has a slight twist to
  • 00:02:58
    it one is using an authority in its
  • 00:03:00
    title and video idea now that's just one
  • 00:03:02
    of the 10 key elements that you can
  • 00:03:04
    implement into your videos to go viral
  • 00:03:06
    actually there's another element found
  • 00:03:08
    in this idea but we'll get to that so to
  • 00:03:10
    actually get views on youtube there has
  • 00:03:11
    to be demand for your video there has to
  • 00:03:13
    be people who are actually interested in
  • 00:03:16
    what your video is about here's a great
  • 00:03:17
    example look at option one we have the
  • 00:03:19
    sony a7c full review it's over a year
  • 00:03:22
    old and has 37 000 views now look at
  • 00:03:24
    option two the perfect 4k vlog camera
  • 00:03:27
    for youtube videos in 2022. it's a month
  • 00:03:30
    old and it has 74 000 views it's the
  • 00:03:33
    same camera a very similar video but
  • 00:03:35
    completely repackaged on option one you
  • 00:03:38
    only click on it if you know what the
  • 00:03:39
    sony a7c is and if you're interested in
  • 00:03:41
    that camera whereas on option two you
  • 00:03:43
    click on it if you want to know the
  • 00:03:44
    perfect vlog camera for youtube there's
  • 00:03:46
    clearly more demand for vlog camera
  • 00:03:48
    versus sony a7c a very specific camera
  • 00:03:51
    you also really need to understand that
  • 00:03:53
    different topics in your niche are
  • 00:03:54
    simply just gonna have more search
  • 00:03:56
    traffic so check out this example option
  • 00:03:58
    one we have keyboard shortcuts for final
  • 00:04:00
    cut pro
  • 00:04:01
    2500 searches per month option two we
  • 00:04:03
    have final cut pro tutorial for
  • 00:04:04
    beginners which is 7
  • 00:04:06
    768 views per month which is three times
  • 00:04:10
    more in search traffic so one of the
  • 00:04:11
    reasons that your videos are not getting
  • 00:04:14
    any views is because there's not a lot
  • 00:04:15
    of search behind that topic now no
  • 00:04:17
    matter how small or niche down your
  • 00:04:19
    channel is you can still implement this
  • 00:04:21
    big idea theory to your videos first off
  • 00:04:24
    just ask yourself what are the main
  • 00:04:26
    desires that people have for in my niche
  • 00:04:28
    niche niche niche
  • 00:04:30
    i don't know also ask your question what
  • 00:04:32
    are the main problems that people in my
  • 00:04:34
    niche are facing those common problems
  • 00:04:37
    and common desires in your niche are
  • 00:04:39
    going to be your big ideas now look big
  • 00:04:42
    ideas for mr beast are going to be
  • 00:04:44
    different than the big ideas that we
  • 00:04:46
    have at think media and the big ideas
  • 00:04:48
    that you have for your channel some of
  • 00:04:49
    our big idea topics are going to be best
  • 00:04:52
    camera for youtube or how to grow on
  • 00:04:54
    youtube because those are topics that
  • 00:04:56
    are applicable to the mass majority of
  • 00:04:57
    our audience now you can't just make
  • 00:04:59
    every single video covering those most
  • 00:05:01
    searched topics so what you need to do
  • 00:05:03
    is find other ideas and topics that have
  • 00:05:06
    these key elements and implement them
  • 00:05:08
    into your video and when you start to
  • 00:05:10
    incorporate these you're going to bring
  • 00:05:11
    so much demand and interest to your
  • 00:05:13
    youtube videos and it's going to get you
  • 00:05:15
    massive views so let's get right into
  • 00:05:17
    the rest of these elements that you
  • 00:05:19
    should implement into your videos idea
  • 00:05:21
    and then practically these are going to
  • 00:05:22
    show up in your title and thumbnail as
  • 00:05:24
    well which is gonna help you get the
  • 00:05:25
    click now jake thomas on twitter
  • 00:05:27
    actually recorded 200 plus videos into
  • 00:05:30
    this database and to make it into this
  • 00:05:31
    database a video has to have at least
  • 00:05:33
    three times the average views for its
  • 00:05:35
    channel now these elements are going to
  • 00:05:37
    be ranked from least to most commonly
  • 00:05:39
    found in these viral youtube videos now
  • 00:05:41
    i definitely recommend following jake's
  • 00:05:43
    twitter account because you just get
  • 00:05:44
    these amazing youtube knowledge bombs
  • 00:05:46
    and i just love his account another
  • 00:05:48
    awesome resource that i found for coming
  • 00:05:50
    up with these big idea topics is
  • 00:05:53
    creatorhooks.com seriously every single
  • 00:05:55
    week i look forward to getting his email
  • 00:05:57
    because he sends you five video ideas
  • 00:05:59
    that are like these big ideas that could
  • 00:06:00
    do really well for your channel so for
  • 00:06:02
    me it's been a great way to come up with
  • 00:06:04
    new ideas for this channel number 10 is
  • 00:06:06
    to refute an objection now in his
  • 00:06:08
    database he found that 5
  • 00:06:10
    of the videos refute an objection an
  • 00:06:13
    example of this would be how to make
  • 00:06:14
    money with youtube shorts without making
  • 00:06:17
    videos now i'm gonna fly through all of
  • 00:06:19
    these but i want you to start thinking
  • 00:06:20
    how can i implement these ideas into my
  • 00:06:23
    own niche write them down do whatever
  • 00:06:25
    you gotta do and you're gonna come up
  • 00:06:27
    with tons of ideas by the end of this
  • 00:06:28
    number nine is epic or extreme and he
  • 00:06:31
    found that six percent of the videos had
  • 00:06:33
    this element an example would be i made
  • 00:06:36
    a giant 30 pound kitkat something
  • 00:06:38
    extreme that we could do at think media
  • 00:06:40
    is i made a 24 hour long youtube video i
  • 00:06:43
    don't know if people would watch that
  • 00:06:45
    let me know in the comments would you
  • 00:06:46
    actually watch a 24 hour long youtube
  • 00:06:48
    video from think media we might we might
  • 00:06:50
    have to do that
  • 00:06:52
    i hope not though number eight is
  • 00:06:53
    beginner tips eight percent of the
  • 00:06:55
    videos are specifically for beginners
  • 00:06:57
    and we do this a lot at think media the
  • 00:06:59
    example he gives is how to get your
  • 00:07:01
    first push-up beginner calisthenics and
  • 00:07:04
    motivation don't overlook the beginner
  • 00:07:06
    content because there's a lot of people
  • 00:07:07
    trying to get started number seven is
  • 00:07:10
    time frame nine percent of the videos
  • 00:07:12
    include a time frame for example 10 000
  • 00:07:15
    followers in 10 days my new strategy now
  • 00:07:18
    it's even better if the time frame is
  • 00:07:20
    going to be epic or extreme for example
  • 00:07:22
    10 000 followers in 10 days that is an
  • 00:07:24
    epic extreme element as well so it's
  • 00:07:26
    kind of two different elements combined
  • 00:07:28
    into one video number six is deep desire
  • 00:07:31
    now 14 of the videos included this deep
  • 00:07:34
    desire element an example is how to
  • 00:07:36
    change your life in three weeks by 2022.
  • 00:07:39
    number five is authority which 17 of the
  • 00:07:42
    videos included this and that's exactly
  • 00:07:44
    the kim kardashian example that i gave
  • 00:07:46
    you guys now it doesn't have to be just
  • 00:07:48
    a celebrity it can be a well-known brand
  • 00:07:50
    a location that's well known whatever it
  • 00:07:52
    is as long as it has some sort of
  • 00:07:54
    authority you can use this in your video
  • 00:07:56
    to draw in more views and more interest
  • 00:07:58
    his example is how u.s military
  • 00:08:00
    linguists learn languages fast number
  • 00:08:02
    four is timelines and 20 of these videos
  • 00:08:05
    are timely also known as newsjacking or
  • 00:08:08
    trend jacking an example in october
  • 00:08:10
    would be 20 halloween candies you should
  • 00:08:13
    never eat number three is a list and
  • 00:08:16
    this element was in 28 of the videos an
  • 00:08:19
    example is the seven best purchases to
  • 00:08:22
    make in your 20s now another hack is to
  • 00:08:24
    tie this in with things that are highly
  • 00:08:26
    searched so not only did we have the
  • 00:08:28
    list but we tied in the beginner element
  • 00:08:30
    as well and also a little secret here is
  • 00:08:32
    that a lot of these videos are using
  • 00:08:34
    more than one element so stay tuned for
  • 00:08:36
    the end where there's some like crazy
  • 00:08:38
    stats on exactly how many elements you
  • 00:08:40
    should incorporate into your youtube
  • 00:08:42
    videos number two is negativity and
  • 00:08:44
    sadly 39 of these videos used negativity
  • 00:08:48
    in their idea an example would be three
  • 00:08:51
    reasons you should not buy a tesla i'm
  • 00:08:53
    not necessarily saying you should do
  • 00:08:55
    this but i am saying that it works and
  • 00:08:57
    the most common element found in these
  • 00:09:00
    videos was actually found in 56
  • 00:09:03
    of all of these videos and this was
  • 00:09:04
    actually another element in that kim
  • 00:09:06
    kardashian example so pause the video
  • 00:09:08
    and comment if you can guess what this
  • 00:09:10
    number one element is without further
  • 00:09:13
    ado the number one element is curiosity
  • 00:09:16
    an example would be why alton brown is
  • 00:09:18
    warning people about san marzano
  • 00:09:21
    tomatoes now i bet you if you open up
  • 00:09:23
    youtube and you go on the homepage
  • 00:09:24
    you're gonna find a few videos that are
  • 00:09:26
    implementing this curiosity factor so
  • 00:09:28
    how many of these elements should you
  • 00:09:30
    actually use in your video is one enough
  • 00:09:32
    maybe two or three well on average
  • 00:09:33
    videos have 2.2 of the elements above
  • 00:09:37
    and 50 of all the videos have a number
  • 00:09:40
    in them so if you want to go viral i
  • 00:09:41
    definitely recommend studying these
  • 00:09:43
    elements and using two or three of them
  • 00:09:45
    in your idea title and thumbnail now
  • 00:09:47
    luckily coming up with viral video ideas
  • 00:09:49
    doesn't require you to be super creative
  • 00:09:51
    and constantly thinking of brand new
  • 00:09:53
    ideas that have never been done before
  • 00:09:55
    so right now i'm gonna share with you
  • 00:09:57
    the exact steps and tools that we use at
  • 00:09:59
    think media to come up with viral video
  • 00:10:01
    ideas that get tons of views first of
  • 00:10:03
    all we know that video ideas that worked
  • 00:10:04
    well for another channel most likely are
  • 00:10:06
    gonna work well for us so one of my
  • 00:10:08
    favorite ways to find these video ideas
  • 00:10:10
    that are gonna get a lot of views is by
  • 00:10:12
    looking at the videos that got a lot of
  • 00:10:14
    views for other channels in my niche and
  • 00:10:16
    there's a couple ways to do this now
  • 00:10:17
    first of all we're looking at channel
  • 00:10:18
    makers which has some really awesome
  • 00:10:20
    videos so i'm just going to go to his
  • 00:10:21
    videos i'm going to sort by most popular
  • 00:10:24
    now i'm looking at some of these videos
  • 00:10:26
    that are the most popular but you also
  • 00:10:28
    want to look at how old they are
  • 00:10:29
    sometimes you're going to find videos on
  • 00:10:30
    here that are years old and they're not
  • 00:10:32
    really getting traction anymore but
  • 00:10:34
    right away i can see that his first
  • 00:10:36
    video that has the most amount of views
  • 00:10:37
    is three months ago this video is if i
  • 00:10:40
    were starting a youtube channel in 2022
  • 00:10:43
    this is what i would do this one over
  • 00:10:44
    here was posted six months ago and this
  • 00:10:46
    is things every small youtuber does now
  • 00:10:49
    you want to write all of this down
  • 00:10:50
    because these are great ideas and
  • 00:10:52
    remember we're not stealing their videos
  • 00:10:54
    but these videos did well for a reason
  • 00:10:56
    it could be because of the topic the
  • 00:10:58
    thumbnail the title the actual video
  • 00:11:00
    probably because all of those things
  • 00:11:02
    were really really good is why this
  • 00:11:04
    video is getting tons of views and so we
  • 00:11:06
    want to take note of that write it down
  • 00:11:08
    and then we are going to make our own
  • 00:11:10
    version hopefully make it better or make
  • 00:11:12
    it different now another really cool
  • 00:11:13
    tool is called trending and this is
  • 00:11:15
    actually a vid iq tool and it's a free
  • 00:11:17
    plugin that you can install and then you
  • 00:11:19
    can get this trending feature and so if
  • 00:11:21
    i click the trending button it's going
  • 00:11:22
    to load up some of these videos that
  • 00:11:24
    have the most views per hour right now
  • 00:11:27
    and basically this just simplifies the
  • 00:11:28
    process and tells us exactly what videos
  • 00:11:31
    on this channel are getting the most
  • 00:11:33
    traction so looking at some of his most
  • 00:11:35
    trending videos right now we can see
  • 00:11:36
    that this one was just posted 18 hours
  • 00:11:38
    ago so of course that one is gonna have
  • 00:11:40
    a lot more views per hour because a lot
  • 00:11:42
    of the subscribers are checking it out
  • 00:11:44
    but if we start looking at these other
  • 00:11:45
    videos all these videos have really good
  • 00:11:48
    ideas that we can pull from now i want
  • 00:11:50
    to show you inside of vidiq real quick
  • 00:11:51
    even though a lot of the hacks and tools
  • 00:11:53
    that i'm going to share with you guys
  • 00:11:54
    don't require vid iq one of my favorite
  • 00:11:56
    features is found in the competitors tab
  • 00:11:58
    and if you scroll down after adding in
  • 00:12:00
    some competitors of people that are in
  • 00:12:02
    your niche when you go down here it's
  • 00:12:03
    actually going to show you some of the
  • 00:12:05
    trending videos from all these people
  • 00:12:07
    that are inside of your niche posting
  • 00:12:09
    videos as well you can see it's already
  • 00:12:10
    sorted by views and you can change the
  • 00:12:12
    time period from this week to be this
  • 00:12:14
    month and this is going to show you the
  • 00:12:15
    most viewed videos this month from your
  • 00:12:18
    competitors so i definitely would be
  • 00:12:20
    taking notes of what videos are trending
  • 00:12:22
    right now from your competitors and
  • 00:12:23
    potentially make a video similar to it
  • 00:12:26
    now once you've started posting videos
  • 00:12:27
    for a while you want to go into your
  • 00:12:28
    youtube studio and start studying your
  • 00:12:30
    own videos see which one of your videos
  • 00:12:32
    are doing well and then you can actually
  • 00:12:34
    double down and make another version of
  • 00:12:36
    that all you have to do is go into your
  • 00:12:38
    analytics and if you just scroll down a
  • 00:12:39
    little bit you're going to see your top
  • 00:12:41
    videos in this 30 day period and you can
  • 00:12:43
    change that period just by selecting
  • 00:12:45
    this if you wanted to make it the last
  • 00:12:47
    90 days we can do that so looking at
  • 00:12:49
    these trending videos for us i can even
  • 00:12:51
    see right down here we have a video from
  • 00:12:53
    2018 which pulled in 50 000 new views
  • 00:12:56
    this past month this is definitely a
  • 00:12:58
    video i want to remake and update it
  • 00:13:00
    because it's been four years now and
  • 00:13:02
    there are some new sites out there that
  • 00:13:04
    have really good copyright free music
  • 00:13:06
    and so i'm definitely writing that down
  • 00:13:07
    so that i can remake that video and this
  • 00:13:09
    isn't a promise that my video is going
  • 00:13:11
    to go viral just by simply remaking
  • 00:13:13
    these videos but it's proven that these
  • 00:13:15
    videos have traction they have demand
  • 00:13:18
    and that is really really important when
  • 00:13:19
    it comes to actually making youtube
  • 00:13:21
    videos that are successful another great
  • 00:13:23
    tool you can use that's absolutely free
  • 00:13:25
    is the search bar on youtube for example
  • 00:13:28
    let's just say that i had a keto channel
  • 00:13:30
    and i wanted to make a video on keto but
  • 00:13:32
    i wasn't sure what to make it about i
  • 00:13:34
    can use this search bar and this is
  • 00:13:35
    going to give me ideas that are highly
  • 00:13:37
    searched first off i'm just going to
  • 00:13:39
    start by typing in keto space bar and
  • 00:13:41
    now this is going to be the youtube
  • 00:13:43
    autofill so keto diet for beginners this
  • 00:13:46
    would be like one of the most common
  • 00:13:47
    search phrases for keto when people are
  • 00:13:50
    typing in keto so this is something i
  • 00:13:52
    definitely want to look at but if i go
  • 00:13:53
    ahead and type in keto diet for
  • 00:13:55
    beginners and i go ahead and search that
  • 00:13:57
    we're going to see that there are going
  • 00:13:58
    to be tons of videos covering this topic
  • 00:14:01
    and using this vidiq plugin we can
  • 00:14:03
    actually see that the search volume is
  • 00:14:04
    really high but so is the competition so
  • 00:14:07
    as a channel just starting out or if you
  • 00:14:09
    don't have a lot of subscribers yet you
  • 00:14:11
    want to do this we're gonna go back to
  • 00:14:12
    that search bar we're gonna get even
  • 00:14:14
    more specific and niche down even more
  • 00:14:16
    for this video all i got to do is add
  • 00:14:18
    another space bar and we're going to see
  • 00:14:19
    some more auto fill-ins happening so we
  • 00:14:21
    have keto diet for beginners meal plan
  • 00:14:23
    recipes we have weight loss indian meal
  • 00:14:26
    plan all this kind of stuff these are
  • 00:14:27
    all really good ideas but we're gonna go
  • 00:14:30
    ahead and go to recipes now we can see
  • 00:14:31
    that the competition is still pretty
  • 00:14:33
    high but we can go back in here and
  • 00:14:34
    throw some new words in there go with a
  • 00:14:36
    different angle and get tons of ideas
  • 00:14:39
    just from the youtube autofill a really
  • 00:14:41
    cool hack that i use all the time is if
  • 00:14:43
    you go in between two words or even at
  • 00:14:45
    the beginning of the phrase and you add
  • 00:14:47
    in an underscore and you hit space bar
  • 00:14:49
    this is going to add in some words right
  • 00:14:52
    in between the middle for you so if keto
  • 00:14:54
    indian diet plan or keto veg diet and
  • 00:14:56
    this is going to give you even more
  • 00:14:58
    options if i go to the beginning and hit
  • 00:15:00
    underscore spacebar we are going to see
  • 00:15:02
    some autofillings happening before our
  • 00:15:04
    keyword so definitely mess around with
  • 00:15:06
    that and see what kind of ideas pop up
  • 00:15:08
    for you now if you're not really sure
  • 00:15:09
    what kind of topic you want to go after
  • 00:15:10
    and you're kind of juggling between a
  • 00:15:12
    few google trends is a great resource
  • 00:15:14
    now for think media i just went ahead
  • 00:15:15
    and threw in some camera brands up here
  • 00:15:17
    and you can see which ones are the most
  • 00:15:19
    popular and canon and sony are
  • 00:15:21
    definitely the most popular and i can
  • 00:15:22
    see that sony actually has more traction
  • 00:15:25
    more search than canon does and these
  • 00:15:27
    things are really important when you're
  • 00:15:28
    deciding what kind of videos you want to
  • 00:15:30
    make for your channel because if you're
  • 00:15:32
    making a video that just doesn't have a
  • 00:15:34
    lot of demand it's not going to get a
  • 00:15:35
    lot of views so you'd rather make a
  • 00:15:37
    video about something that does have a
  • 00:15:39
    lot of demand and a lot of search
  • 00:15:41
    another amazing hack that you can do
  • 00:15:42
    that a lot of people don't do is if you
  • 00:15:44
    go to the search bar you're gonna type
  • 00:15:46
    in your main keyword so let's say i have
  • 00:15:48
    a fortnight gaming channel i'm gonna go
  • 00:15:50
    ahead and just type in fortnight and
  • 00:15:52
    then hit search now from here what you
  • 00:15:53
    want to do is go to the filters and then
  • 00:15:56
    you're going to change it to this month
  • 00:15:57
    and then let it load and then you're
  • 00:15:58
    going to hit filters again and you're
  • 00:16:00
    going to go to view count so this is
  • 00:16:02
    going to sort it by the most viewed
  • 00:16:04
    videos that have happened in the last
  • 00:16:06
    month so basically now we have a bunch
  • 00:16:08
    of trending videos that are happening in
  • 00:16:10
    our niche because all these videos were
  • 00:16:12
    posted in the last month and look we
  • 00:16:13
    have millions of views so these are
  • 00:16:15
    definitely topics and videos that we can
  • 00:16:18
    get ideas for to make for our own
  • 00:16:20
    channel and another thing here is you
  • 00:16:22
    want to be looking for trends and kind
  • 00:16:23
    of scroll through and see if there is a
  • 00:16:25
    similar pattern or a similar trend
  • 00:16:27
    happening and definitely hop on those
  • 00:16:29
    trends so even just scrolling a little
  • 00:16:31
    bit i noticed that there is a trend
  • 00:16:33
    happening right here we have the random
  • 00:16:35
    boss challenge if i scroll down a little
  • 00:16:37
    bit more you're going to see this again
  • 00:16:39
    the random back bling challenge and then
  • 00:16:42
    right here again we have the random
  • 00:16:44
    pickaxe challenge so this is definitely
  • 00:16:45
    a trend you want to hop on do the random
  • 00:16:48
    blank challenge in fortnite now to be
  • 00:16:50
    honest with you coming up with these big
  • 00:16:52
    ideas isn't enough you can still get
  • 00:16:54
    zero views even if you have the best
  • 00:16:56
    idea in the world because before you get
  • 00:16:58
    someone to view your video you have to
  • 00:17:00
    get someone to click on that video so
  • 00:17:02
    we're gonna cover thumbnails and netflix
  • 00:17:04
    actually released some really cool
  • 00:17:05
    information on a study that they did for
  • 00:17:07
    their own netflix thumbnails and it
  • 00:17:09
    correlates perfectly to youtube
  • 00:17:11
    thumbnails so this information that
  • 00:17:12
    netflix will release is going to help
  • 00:17:14
    you come up with simple proven and
  • 00:17:16
    effective thumbnails that are going to
  • 00:17:17
    help you get the click now on twitter i
  • 00:17:20
    found a really cool tweet thread by jay
  • 00:17:22
    alto and he was presenting information
  • 00:17:24
    from netflix by trung fan and jay alto
  • 00:17:27
    actually took this information and
  • 00:17:29
    translated into how youtubers can use
  • 00:17:31
    this netflix data for ourselves i'm
  • 00:17:33
    gonna leave a link to the netflix
  • 00:17:35
    article as well as the twitter threads
  • 00:17:36
    in the description and also check out
  • 00:17:38
    jayalto on twitter he has a really cool
  • 00:17:40
    account so if you're looking to level up
  • 00:17:42
    your thumbnails you're gonna love
  • 00:17:43
    checking that out as well but in summary
  • 00:17:45
    here were some of the findings on
  • 00:17:47
    average netflix users are looking at
  • 00:17:49
    thumbnails for only 1.8 seconds
  • 00:17:52
    thumbnails were also the biggest
  • 00:17:54
    influence in users selecting their
  • 00:17:56
    content also viewing thumbnails took up
  • 00:17:58
    82 percent of the user's focus while
  • 00:18:01
    browsing through netflix now we can
  • 00:18:02
    assume that the data is very similar
  • 00:18:04
    from netflix to youtube now this is only
  • 00:18:07
    some of the information i'm gonna get
  • 00:18:08
    into way more data that is super
  • 00:18:10
    interesting especially for us youtubers
  • 00:18:12
    but so far here's what we can take away
  • 00:18:14
    thumbnails are crucial for getting
  • 00:18:16
    clicks and you don't have that long to
  • 00:18:18
    grab someone's attention before they're
  • 00:18:20
    going somewhere else and this tells us
  • 00:18:21
    that people are paying attention to the
  • 00:18:23
    thumbnail when they're scrolling through
  • 00:18:24
    youtube and not really the title first
  • 00:18:26
    they're looking at thumbnails mainly now
  • 00:18:28
    we're going to get into some more
  • 00:18:29
    practical tips for grabbing the viewer's
  • 00:18:31
    attention and getting clicks with this
  • 00:18:33
    data
  • 00:18:34
    data data what is it guys let me know in
  • 00:18:36
    the comments
  • 00:18:37
    i don't know but i'm going to say data
  • 00:18:39
    here we can see that netflix found
  • 00:18:41
    humans respond to faces specifically
  • 00:18:42
    ones expressing complex emotions which
  • 00:18:45
    carry more information versus benign
  • 00:18:47
    expressions so you know the classic
  • 00:18:49
    youtube thumbnail face that people do
  • 00:18:51
    well it's actually backed by science
  • 00:18:53
    because it works and it gets people to
  • 00:18:55
    click netflix also found that using
  • 00:18:57
    visible recognizable characters equals
  • 00:19:00
    more engagement particularly when it's a
  • 00:19:02
    polarizing figure now this is a really
  • 00:19:05
    interesting tactic and something we have
  • 00:19:06
    done on think media which is using other
  • 00:19:08
    influencers in our thumbnails now you
  • 00:19:10
    have to make sure that of course the
  • 00:19:11
    content backs up the thumbnail and it's
  • 00:19:13
    not just clickbait now this could be a
  • 00:19:15
    really interesting strategy for someone
  • 00:19:17
    to grow their channel based off someone
  • 00:19:18
    else's influence especially if they are
  • 00:19:20
    a controversial figure now this one is
  • 00:19:23
    really interesting netflix found that
  • 00:19:25
    engagement dropped when thumbnails
  • 00:19:27
    contained more than three people now on
  • 00:19:29
    twitter jay made the connection and i
  • 00:19:31
    totally agree with him that this goes
  • 00:19:32
    beyond just faces this could also be
  • 00:19:35
    just images or subjects in your shot for
  • 00:19:38
    example you can look at this ryan trahan
  • 00:19:40
    and arac images and you can see that yes
  • 00:19:42
    there is only one person so that is less
  • 00:19:44
    than three which is positive means more
  • 00:19:46
    engagement but also there's not more
  • 00:19:48
    than three objects in their thumbnails
  • 00:19:50
    these thumbnails don't have a lot in
  • 00:19:52
    them but they work really really well
  • 00:19:54
    and this study backs that up now once
  • 00:19:56
    you grab someone's attention with that
  • 00:19:57
    thumbnail the next thing they're gonna
  • 00:19:59
    look at is the title i'm also gonna
  • 00:20:01
    share some of the free resources that we
  • 00:20:03
    use to come up with great titles as well
  • 00:20:05
    as a bonus tip at the end that you're
  • 00:20:07
    gonna want to see now recently we had an
  • 00:20:09
    all team meeting and sean was giving us
  • 00:20:10
    a training on how to write better titles
  • 00:20:13
    for youtube videos and during this i
  • 00:20:15
    took some notes and i realized you guys
  • 00:20:17
    need to hear this stuff because a lot of
  • 00:20:19
    this is just really good practical
  • 00:20:21
    advice that i think most people aren't
  • 00:20:23
    really doing now the first tip that sean
  • 00:20:25
    gave to us was to avoid insider language
  • 00:20:28
    now i want you to think about some of
  • 00:20:29
    the things that you might say when
  • 00:20:30
    talking about your hobby or passion that
  • 00:20:32
    would just fly over a beginner's head so
  • 00:20:34
    if i'm making a video about cameras and
  • 00:20:36
    maybe i'm talking to the camera i'm like
  • 00:20:38
    hey do you want to get a shallow depth
  • 00:20:40
    of field you might not know what that
  • 00:20:42
    means if you don't know anything about
  • 00:20:43
    cameras but if i say hey do you want to
  • 00:20:44
    get that blurry background where you're
  • 00:20:46
    in focus and everything behind you is
  • 00:20:48
    out of focus and blurry that is beginner
  • 00:20:50
    language and is really easy to
  • 00:20:52
    understand as a beginner and this is
  • 00:20:54
    very important for your titles because
  • 00:20:55
    you want the person to actually
  • 00:20:57
    understand your title and what it is
  • 00:20:59
    that they are going to click on now when
  • 00:21:00
    sean was talking about this point
  • 00:21:02
    there's two things i wrote down that i
  • 00:21:03
    gotta share with you one he said if you
  • 00:21:05
    confuse you lose and then he also says
  • 00:21:07
    you want to shoot for a fifth grade
  • 00:21:09
    reading level so be thinking how can you
  • 00:21:11
    simplify your title make it easier to
  • 00:21:13
    read and easier to understand tip number
  • 00:21:16
    two shorter is better now hold up though
  • 00:21:19
    because there definitely is a disclaimer
  • 00:21:21
    on this sean was saying it really
  • 00:21:23
    doesn't matter if your title is long you
  • 00:21:25
    know according to the algorithm you
  • 00:21:27
    still can do well with a long title but
  • 00:21:29
    the words that are up front matter the
  • 00:21:31
    most first of all people's attention
  • 00:21:33
    spans are really short so if you have a
  • 00:21:34
    video that maybe says vlog 97 dash what
  • 00:21:38
    i eat in a day you might want to flip
  • 00:21:40
    this around because you want people to
  • 00:21:42
    read what i eat in a day first they
  • 00:21:43
    might be interested in that but if they
  • 00:21:45
    read vlog 97 they're not interested in
  • 00:21:48
    that they don't really care unless maybe
  • 00:21:50
    they're a subscriber that's following
  • 00:21:51
    along with your vlogs but what i eat in
  • 00:21:53
    a day is broad in general to everyone
  • 00:21:55
    you also need to be aware that long
  • 00:21:57
    titles are going to get cut off at a
  • 00:21:58
    certain point whether you're on mobile
  • 00:22:00
    or desktop if your title's too long
  • 00:22:02
    you're going to see dot dot so when you
  • 00:22:04
    click on the video you can see the full
  • 00:22:06
    title but when you're just browsing
  • 00:22:07
    through youtube sometimes you can't see
  • 00:22:09
    the full title if it's too long and this
  • 00:22:12
    is why those words at the front are so
  • 00:22:14
    important tip number three is to
  • 00:22:16
    understand the viewer's intention now
  • 00:22:18
    within this tip there's really two
  • 00:22:20
    things to understand here and the first
  • 00:22:21
    one is to not click bait you want
  • 00:22:23
    someone to click on your video knowing
  • 00:22:25
    what they're going to get not click on
  • 00:22:26
    their video and trick them into getting
  • 00:22:28
    into the video and then not giving them
  • 00:22:30
    what they wanted because ultimately if
  • 00:22:32
    you do that and people are clicking on
  • 00:22:33
    your title thinking it's one thing but
  • 00:22:35
    not actually getting that they're just
  • 00:22:36
    gonna click right off and it is going to
  • 00:22:38
    kill your average view duration which is
  • 00:22:40
    really bad for the youtube algorithm so
  • 00:22:42
    we want to avoid that now the second
  • 00:22:44
    meaning to this tip is the chocolate
  • 00:22:47
    covered carrot now my friend alejandra
  • 00:22:48
    reyes who is a genius marketer was
  • 00:22:50
    actually talking about the chocolate
  • 00:22:52
    covered carrot method at our groweth
  • 00:22:54
    video live event and i'll make sure to
  • 00:22:55
    leave a link in the description if you
  • 00:22:56
    want to check out our yearly event where
  • 00:22:58
    you can hang out with us and learn about
  • 00:23:00
    youtube and how to grow on youtube and
  • 00:23:02
    make money but back to the chocolate
  • 00:23:04
    covered carrot is realizing what the
  • 00:23:05
    viewers intent is and what they actually
  • 00:23:08
    want for example let's take a look at
  • 00:23:09
    the title of this very youtube video
  • 00:23:12
    ultimately the video is about how to
  • 00:23:13
    create a perfect youtube title but
  • 00:23:15
    people don't really want to know how to
  • 00:23:16
    make the perfect title what they really
  • 00:23:18
    want is views they want clicks on their
  • 00:23:21
    video now getting views would be that
  • 00:23:23
    chocolate it's what they want it's the
  • 00:23:25
    good stuff now on the inside is the
  • 00:23:27
    vegetables the stuff that's actually
  • 00:23:28
    good for you which is creating a good
  • 00:23:31
    title because that is what's going to
  • 00:23:32
    give you the views so you want to think
  • 00:23:34
    about what the viewers want and what
  • 00:23:36
    they need and you want to mesh those
  • 00:23:38
    together not click bait them but deliver
  • 00:23:40
    on that promise and i know that this is
  • 00:23:42
    going to deliver on that promise that if
  • 00:23:44
    you follow all of these steps in this
  • 00:23:45
    video it is going to help your titles
  • 00:23:47
    and it's going to help you get more
  • 00:23:48
    views number four is practical tools you
  • 00:23:51
    want to use real data and even some
  • 00:23:53
    software to come up with good titles one
  • 00:23:55
    thing i love to do is look for good
  • 00:23:57
    titles that are already out on youtube
  • 00:23:59
    so i'll search on youtube and also
  • 00:24:00
    looking for videos that might have a
  • 00:24:02
    similar title to what the video is that
  • 00:24:04
    i'm going to release now specifically
  • 00:24:06
    i'm looking at the view count to the
  • 00:24:08
    subscriber count i'm looking for videos
  • 00:24:10
    that have a lot of views but the channel
  • 00:24:12
    doesn't have that many subscribers now
  • 00:24:14
    if you're wondering how i can see the
  • 00:24:15
    subscriber count right here in the
  • 00:24:17
    search without clicking on their channel
  • 00:24:19
    it's with a software called vidiq and
  • 00:24:21
    you can actually go to vidiq.com forward
  • 00:24:22
    slash think to get a free 30-day trial
  • 00:24:25
    or you can just use the free version of
  • 00:24:26
    their software and look at their
  • 00:24:28
    subscriber count and we'll have a link
  • 00:24:29
    for you in the description down below
  • 00:24:30
    now the reason i like to look at the
  • 00:24:32
    subscriber vs view count is because if
  • 00:24:34
    there's a bunch of views but there's not
  • 00:24:36
    a lot of subscribers this means that
  • 00:24:38
    this video is doing well in the youtube
  • 00:24:40
    algorithm that youtube is actually
  • 00:24:41
    promoting this video so that's a really
  • 00:24:43
    good indicator to me that they're using
  • 00:24:45
    a good title now to be clear i draw
  • 00:24:47
    inspiration from these titles i look at
  • 00:24:49
    the keywords they're using in their
  • 00:24:51
    title maybe the way they've worded their
  • 00:24:53
    title and then i use that to craft my
  • 00:24:54
    own title for my video another really
  • 00:24:57
    cool vid iq feature that i use to come
  • 00:24:59
    up with good titles is actually when i'm
  • 00:25:00
    uploading the video once i add in my
  • 00:25:03
    tags if i go back up to the title it's
  • 00:25:05
    going to give me some recommendations
  • 00:25:06
    for adding in keywords to my title this
  • 00:25:09
    is a really cool tool for ranking and
  • 00:25:11
    search by adding in some of those
  • 00:25:12
    keywords into your title is going to
  • 00:25:14
    help you rank higher in the search
  • 00:25:16
    another really cool tool that we use is
  • 00:25:18
    called headline analyzer this is a
  • 00:25:20
    coschedule.com we'll have another link
  • 00:25:22
    in the description if you want to check
  • 00:25:23
    it out and i just use the free version
  • 00:25:25
    on their website all you got to do is
  • 00:25:27
    put in your title and it's gonna give
  • 00:25:28
    you a report back with a lot of really
  • 00:25:30
    cool information and some really cool
  • 00:25:32
    tips and i'll even give your title a
  • 00:25:34
    score and tips on how to improve that
  • 00:25:36
    title to get a higher score which brings
  • 00:25:38
    me to tip number five and make sure you
  • 00:25:39
    stay after for the bonus tip but tip
  • 00:25:41
    number five is to write multiple titles
  • 00:25:43
    it's always a good idea to brainstorm
  • 00:25:45
    multiple titles and not just have one
  • 00:25:47
    that you go after but actually have a
  • 00:25:49
    few in your lineup and when you write
  • 00:25:51
    these multiple titles it's great to get
  • 00:25:53
    other people's perspectives and to see
  • 00:25:54
    what other people think and which one
  • 00:25:56
    they would click on especially if
  • 00:25:58
    they're a beginner or outside of your
  • 00:25:59
    niche and they look at your titles
  • 00:26:01
    they're gonna give you some really good
  • 00:26:02
    feedback they might be like oh that is
  • 00:26:04
    some insider language i don't know what
  • 00:26:05
    that means and this can help you rework
  • 00:26:07
    your title to go through these five
  • 00:26:08
    steps and make sure that you have the
  • 00:26:10
    perfect youtube title now here's the
  • 00:26:12
    bonus tip that a lot of people are not
  • 00:26:14
    doing on youtube most people shoot their
  • 00:26:15
    videos they write their titles do the
  • 00:26:17
    thumbnail and then upload it to youtube
  • 00:26:19
    but we actually want to do the opposite
  • 00:26:21
    of that we actually recommend that you
  • 00:26:22
    write your title first before shooting
  • 00:26:25
    your video and then with that great idea
  • 00:26:27
    and title you can write your content to
  • 00:26:29
    execute on that idea all right so now
  • 00:26:31
    you got your big idea and you even know
  • 00:26:33
    how to package it with a great title and
  • 00:26:35
    a great thumbnail and of course you have
  • 00:26:37
    that great idea so now you're ready to
  • 00:26:39
    script and make this youtube video and
  • 00:26:41
    i'm going to share everything that goes
  • 00:26:43
    into making a great youtube video so
  • 00:26:45
    make sure that you are taking notes
  • 00:26:46
    because you want to implement these tips
  • 00:26:48
    and these tools into your script before
  • 00:26:50
    you even make your video that way you
  • 00:26:52
    don't get into editing and then you
  • 00:26:54
    realize you don't have a lot of the
  • 00:26:55
    stuff that i talked about that i told
  • 00:26:57
    you you should include so you really
  • 00:26:59
    want to make sure that you implement
  • 00:27:00
    this stuff into your script and then you
  • 00:27:02
    can shoot this stuff so that when you
  • 00:27:03
    are editing you can piece it all
  • 00:27:05
    together now the truth is the first 30
  • 00:27:07
    seconds of your youtube video is the
  • 00:27:09
    most important and one of the most
  • 00:27:10
    common mistakes i see from a lot of
  • 00:27:12
    failing youtubers is they aren't
  • 00:27:13
    implementing a powerful hook if you are
  • 00:27:15
    not getting views on your youtube videos
  • 00:27:18
    then you have to start your videos the
  • 00:27:20
    same way that successful youtubers are
  • 00:27:22
    doing it he literally just combined all
  • 00:27:24
    three methods into that one intro
  • 00:27:27
    this is why he's getting millions of
  • 00:27:28
    views now before we dissect the secret
  • 00:27:30
    to creating engaging intros for your
  • 00:27:33
    youtube videos you need to know that
  • 00:27:34
    there's a few methods that you can use
  • 00:27:36
    in your videos and yes this is going to
  • 00:27:38
    work for informational channels
  • 00:27:40
    entertainment channels any channel that
  • 00:27:41
    you have this is going to work for you
  • 00:27:44
    but the key here is that you have to
  • 00:27:45
    understand each method and then decide
  • 00:27:47
    which one is going to work best for your
  • 00:27:49
    channel and for your specific video
  • 00:27:52
    a hint here is that a lot of the
  • 00:27:53
    successful youtube channels actually use
  • 00:27:55
    multiple different methods inside of
  • 00:27:57
    their intros we'll get into that you got
  • 00:27:59
    to just press record the very beginning
  • 00:28:01
    of a youtube video is so important
  • 00:28:03
    channels that go viral and blow up they
  • 00:28:06
    know this the beginning of your youtube
  • 00:28:07
    video is called the intro and the
  • 00:28:09
    purpose of the intro and why it's there
  • 00:28:11
    is so that when the viewer experiences
  • 00:28:13
    the intro they want to stick around and
  • 00:28:15
    actually watch all of the content and
  • 00:28:17
    here are some of the methods that
  • 00:28:18
    successful youtubers are doing to keep
  • 00:28:20
    you watching method number one tease
  • 00:28:23
    what's coming up now i'm sure you've
  • 00:28:25
    seen this done before not just on
  • 00:28:26
    youtube but also on television
  • 00:28:28
    oftentimes if you're watching some sort
  • 00:28:29
    of reality tv show at the very beginning
  • 00:28:31
    of the episode they're going to show you
  • 00:28:32
    what's coming up and it's usually all
  • 00:28:34
    the juicy stuff all the drama and that's
  • 00:28:36
    what keeps you wanting to watch so at
  • 00:28:38
    the beginning of your video how can you
  • 00:28:40
    show the drama the highlights or even
  • 00:28:41
    the moment leading up to the most
  • 00:28:43
    exciting part of the video but then cut
  • 00:28:45
    it off and this is you telling the
  • 00:28:47
    viewer hey we got some good stuff coming
  • 00:28:48
    up so you're going to want to stick
  • 00:28:49
    around to see this this right here is a
  • 00:28:51
    great example from a show called hot
  • 00:28:53
    ones and at the very beginning of their
  • 00:28:55
    youtube video they give us this
  • 00:28:57
    oh mate that is
  • 00:29:00
    that's the worst thing i've ever put in
  • 00:29:01
    my mouth
  • 00:29:03
    you can see that he's in some pain
  • 00:29:05
    because he just ate some spicy hot wings
  • 00:29:07
    which makes you want to watch
  • 00:29:09
    which now seems a bit twisted admitting
  • 00:29:11
    that i want to see him in pain from
  • 00:29:13
    spicy hot wings that is so bad
  • 00:29:16
    hey i guess it works this works really
  • 00:29:18
    really well for vlogs but what about if
  • 00:29:20
    you have an information channel so
  • 00:29:22
    here's a great example this is a video
  • 00:29:24
    podcast it's an hour long but in the
  • 00:29:26
    first 15 to 30 seconds they want to show
  • 00:29:28
    you why you should stay using this
  • 00:29:30
    coming up method sometimes it's not
  • 00:29:32
    about what decision you make just make
  • 00:29:33
    one and commit to it i can't not know
  • 00:29:36
    what the heck would happen if i didn't
  • 00:29:39
    take the challenge or find out
  • 00:29:42
    that's what will keep me up at night i
  • 00:29:43
    think we need to start a new unbranding
  • 00:29:45
    campaign
  • 00:29:47
    sensei
  • 00:29:48
    mcconaughey
  • 00:29:51
    now that right there is a great example
  • 00:29:52
    because they took some of the highlights
  • 00:29:53
    they put it at the very beginning so now
  • 00:29:55
    i want to stay and kind of hear his
  • 00:29:56
    thoughts on those subjects and they
  • 00:29:58
    added in some really good music to kind
  • 00:30:00
    of convey that emotion of inspiration
  • 00:30:03
    and motivation and that right there is a
  • 00:30:04
    way better start to the youtube video
  • 00:30:06
    rather than just getting in at the very
  • 00:30:08
    beginning of the video podcast because
  • 00:30:10
    now as the viewer i know it's coming up
  • 00:30:11
    and i want to stay for that here's one
  • 00:30:13
    more great example kind of from a
  • 00:30:14
    tutorial based channel where they teach
  • 00:30:16
    you how to do countertops make it look
  • 00:30:18
    really cool for really cheap and this
  • 00:30:19
    video is about how to do a stone effect
  • 00:30:22
    for your countertops with epoxy let's
  • 00:30:24
    check it out
  • 00:30:26
    you want simple countertops in this
  • 00:30:28
    video we're gonna i love that samples of
  • 00:30:30
    adding in clips so as he talks about it
  • 00:30:32
    you're actually seeing it happen as well
  • 00:30:34
    the decorative part we're going to show
  • 00:30:36
    you how to do marble spray and granite
  • 00:30:38
    spray is your jam marble or would you
  • 00:30:40
    rather have granite i love those shots
  • 00:30:42
    it looks great it's a one-two punch i'm
  • 00:30:44
    feeling frisky let's go
  • 00:30:46
    that's another great example of talking
  • 00:30:47
    to the camera and just telling you what
  • 00:30:48
    the video is going to be about what
  • 00:30:50
    you're going to experience in this video
  • 00:30:52
    but then using b-roll using those clips
  • 00:30:54
    later in the video overlaying it on the
  • 00:30:56
    beginning and now they get to see what
  • 00:30:57
    the finished product is going to look
  • 00:30:59
    like and then the video shows them how
  • 00:31:01
    to do it method number two this one has
  • 00:31:03
    worked really well for us and this is
  • 00:31:05
    get right into the action if you have a
  • 00:31:06
    channel that is information based this
  • 00:31:08
    can work really really well these are
  • 00:31:10
    some of the highest performing videos
  • 00:31:11
    for us in the first 30 seconds so in the
  • 00:31:14
    intro people are actually staying the
  • 00:31:15
    longest in these videos because we get
  • 00:31:17
    right into the action we're gonna check
  • 00:31:19
    out this video that was actually filmed
  • 00:31:20
    at grow with video live which is an
  • 00:31:22
    event that we throw every single year so
  • 00:31:24
    we'll have a link in the description if
  • 00:31:25
    you guys want to come and hang out with
  • 00:31:26
    us talk all things youtube and online
  • 00:31:28
    video but let's check out this intro
  • 00:31:30
    youtube tags underrated nobody's using
  • 00:31:32
    them properly still i think they're
  • 00:31:33
    overrated youtube has come out and said
  • 00:31:35
    that they're not really a big deal you
  • 00:31:37
    got to just press record um i think
  • 00:31:38
    they're a big deal when you're starting
  • 00:31:39
    out i love you claire i love it so the
  • 00:31:41
    video just keeps going there was never
  • 00:31:43
    an intro there was never any sort of
  • 00:31:45
    setup you really just got right into the
  • 00:31:47
    action and as someone clicking on this
  • 00:31:49
    video are youtube tags worthless you
  • 00:31:51
    want to know the answer and as soon as
  • 00:31:53
    you click on that video you're kind of
  • 00:31:55
    getting two answers you're getting yes
  • 00:31:56
    and no youtube tags underrated nobody's
  • 00:31:59
    using them properly still i think
  • 00:32:00
    they're overrated i love that there was
  • 00:32:02
    no intro there was no hey guys we're
  • 00:32:04
    growth video live my name is you know it
  • 00:32:06
    was literally just the answer to the
  • 00:32:08
    question of the video method number
  • 00:32:09
    three this one seems a little bit weird
  • 00:32:11
    at first but i promise if you stick
  • 00:32:12
    around through all these examples you're
  • 00:32:14
    going to understand it and that is
  • 00:32:16
    reinforce the title let's start off
  • 00:32:18
    right away with an example from mr beast
  • 00:32:21
    who does this in almost every single
  • 00:32:23
    video and you're going to see exactly
  • 00:32:24
    what i'm talking about the title of this
  • 00:32:26
    video is last to leave circle wins five
  • 00:32:29
    hundred thousand dollars i want you to
  • 00:32:30
    watch this video with me and listen to
  • 00:32:32
    what he says he reinforces the title of
  • 00:32:35
    the video i put 100 people inside of a
  • 00:32:38
    giant circle and whoever leaves the
  • 00:32:40
    circle last wins five hundred thousand
  • 00:32:42
    dollars so even right there just six
  • 00:32:44
    seconds and he's told us that people are
  • 00:32:46
    in the circle and the last one to leave
  • 00:32:47
    is going to win 500 000
  • 00:32:49
    now here's the second half of his intro
  • 00:32:51
    but if you touch the red line
  • 00:32:54
    it's game over i don't care how long
  • 00:32:56
    this takes whichever one of you leaves
  • 00:32:58
    last wins half a million dollars
  • 00:33:00
    and boom the intros done were 18 16 to
  • 00:33:03
    18 seconds in and the video has started
  • 00:33:05
    well officially started the intro's over
  • 00:33:07
    now the content is happening so why does
  • 00:33:09
    mr beast do this and why should you do
  • 00:33:12
    this well first of all when someone
  • 00:33:13
    clicks on your video and you tell them
  • 00:33:14
    exactly what they're going to get and it
  • 00:33:16
    matches the thumbnail and the title that
  • 00:33:18
    they clicked on it builds trust with
  • 00:33:20
    that viewer it lets you know that mr
  • 00:33:21
    beast is not going to clickbait you he
  • 00:33:23
    actually is going to give someone who
  • 00:33:25
    leaves the circle last half a million
  • 00:33:27
    dollars now another reason that he does
  • 00:33:28
    this at the very beginning of his videos
  • 00:33:30
    is because he wants to build more
  • 00:33:32
    context in the first six seconds we find
  • 00:33:34
    out some new information that there is a
  • 00:33:36
    hundred people within the circle i put
  • 00:33:38
    100 people inside of a giant circle and
  • 00:33:41
    then he says that the last to leave wins
  • 00:33:43
    500 000 but we already knew that piece
  • 00:33:45
    of information just based off of the
  • 00:33:47
    title and then in the second half of his
  • 00:33:49
    intro from six seconds to 16 seconds he
  • 00:33:52
    adds in some of the rules if you touch
  • 00:33:54
    the line you're out so he's giving us
  • 00:33:56
    more context more information and he's
  • 00:33:58
    lying down the stakes for this video and
  • 00:34:00
    then he says i don't care how long this
  • 00:34:02
    takes the last one to leave the circle
  • 00:34:04
    wins half a million dollars again he's
  • 00:34:06
    setting the stage he's letting you know
  • 00:34:08
    that this is going to take a long time
  • 00:34:10
    and it's not going to be easy now
  • 00:34:11
    there's a lot of information there that
  • 00:34:13
    he wants to get in the beginning of the
  • 00:34:15
    video but it doesn't all make it into
  • 00:34:16
    the title and so this is a great way to
  • 00:34:18
    reinforce the title but also add in a
  • 00:34:20
    little bit of new information again if
  • 00:34:22
    you have a channel that is not
  • 00:34:23
    entertainment based you can totally use
  • 00:34:25
    this and this is something that i do all
  • 00:34:27
    the time now one of my best performing
  • 00:34:29
    intros that actually had 80 retention
  • 00:34:31
    rate at the 30 second mark i used method
  • 00:34:34
    number three and not method one or two
  • 00:34:36
    because it just didn't make sense for
  • 00:34:37
    that video so let's see how i did this
  • 00:34:39
    and the video titled youtube employee
  • 00:34:41
    reveals the secret to getting views a
  • 00:34:43
    youtube employee just revealed the
  • 00:34:45
    secret to getting views on youtube okay
  • 00:34:48
    right there four seconds in i reinstated
  • 00:34:51
    i reinforced the title so people
  • 00:34:52
    clicking on this they know i'm actually
  • 00:34:54
    gonna give them what the title promises
  • 00:34:56
    to give them let's watch the second half
  • 00:34:58
    of this intro now what is that secret
  • 00:35:00
    well we know that the youtube algorithm
  • 00:35:02
    favors a video that is watched 90
  • 00:35:04
    percent of the way through versus
  • 00:35:05
    someone who watches 10 of a video this
  • 00:35:08
    is called average view duration and
  • 00:35:09
    people are wondering what's a good
  • 00:35:11
    average view duration you know what kind
  • 00:35:12
    of percentage do you actually need to
  • 00:35:14
    get into the youtube algorithm and start
  • 00:35:16
    getting views now in the second half of
  • 00:35:18
    that intro i added in a whole lot more
  • 00:35:20
    context i revealed that the real
  • 00:35:22
    question we need to know on how to get
  • 00:35:24
    views is what percentage average view
  • 00:35:26
    iteration do we need on our videos
  • 00:35:28
    meaning how well do our videos need to
  • 00:35:30
    perform to actually get into the youtube
  • 00:35:32
    algorithm and start getting views now
  • 00:35:34
    this definitely wouldn't have worked
  • 00:35:35
    with method number one or method number
  • 00:35:36
    two because the whole point of this
  • 00:35:38
    video was to reveal a piece of
  • 00:35:40
    information that we got from a youtube
  • 00:35:42
    employee which you could argue that i
  • 00:35:43
    did do method one by teasing what was
  • 00:35:45
    coming up but i didn't give them the
  • 00:35:47
    final answer and i definitely didn't
  • 00:35:49
    want to do method number two because the
  • 00:35:50
    whole point of people clicking on that
  • 00:35:52
    video was to receive that secret
  • 00:35:54
    information and if i gave it to them
  • 00:35:56
    right away they would just click off and
  • 00:35:58
    leave so i actually wanted to tease the
  • 00:35:59
    viewer a little bit by saying hey we
  • 00:36:01
    have the information and then i wanted
  • 00:36:03
    to explain to them what it is and how
  • 00:36:05
    it's going to help them get views and
  • 00:36:07
    also reveal to them why this information
  • 00:36:09
    is legit too legit to quit
  • 00:36:12
    i'm i'm sorry for that now here's one
  • 00:36:14
    more example where the same idea is done
  • 00:36:16
    but it's just done a little bit
  • 00:36:17
    differently personally i saw this video
  • 00:36:19
    i thought it was super interesting so i
  • 00:36:20
    clicked on it and then i realized this
  • 00:36:22
    intro is really cool and it got me
  • 00:36:24
    hooked into the actual content so let's
  • 00:36:26
    check it out we are out here in
  • 00:36:27
    beautiful westlake hills this is where
  • 00:36:28
    joe rogan lives lance armstrong matthew
  • 00:36:30
    mcconaughey and so we are here gonna go
  • 00:36:32
    knock on random doors and find out what
  • 00:36:35
    people do for a living this is something
  • 00:36:36
    since when i was a little kid i was like
  • 00:36:38
    how do these people get rich and today
  • 00:36:40
    we're gonna find out i've also always
  • 00:36:41
    wanted to do this because i thought the
  • 00:36:43
    same exact thing now though he doesn't
  • 00:36:44
    repeat his title word for word he
  • 00:36:46
    reinforces the title and the idea of the
  • 00:36:49
    video and shows us how he's going to do
  • 00:36:51
    it and he also adds in context as to
  • 00:36:53
    where he is what kind of celebrities
  • 00:36:55
    live in this area and then what he's
  • 00:36:56
    going to do and he even shared his
  • 00:36:57
    curiosity as a child that i resonated
  • 00:37:00
    with and a lot of other people probably
  • 00:37:01
    did too like i said earlier some of the
  • 00:37:03
    most successful youtube channels
  • 00:37:05
    actually combine all three methods into
  • 00:37:07
    their intros and here's a video that
  • 00:37:09
    does this really really well and all
  • 00:37:11
    within 15 seconds but first it's
  • 00:37:14
    important that you know you don't have
  • 00:37:15
    to combine all three of these methods
  • 00:37:17
    into every single one of your youtube
  • 00:37:19
    intros most of the time at think media
  • 00:37:21
    we're using two of the three methods
  • 00:37:22
    sometimes one of the three methods so it
  • 00:37:25
    definitely depends on the type of
  • 00:37:26
    content and the specific video that you
  • 00:37:28
    are making i recommend experimenting
  • 00:37:30
    with these different methods with your
  • 00:37:31
    content and seeing which one performs
  • 00:37:33
    the best you definitely want to go into
  • 00:37:34
    your youtube studio analytics look into
  • 00:37:37
    what's performing well what's not
  • 00:37:38
    performing well really think about why
  • 00:37:40
    and what the viewer wants and what they
  • 00:37:42
    were expecting in that video and from
  • 00:37:44
    there you can adjust you can experiment
  • 00:37:46
    more and continue to improve this is a
  • 00:37:48
    video by erect that has 4.2 million
  • 00:37:51
    views and it's called facing 100 fears
  • 00:37:53
    in 24 hours let's check it out today i'm
  • 00:37:56
    gonna be facing 100 fears starting with
  • 00:37:58
    the fear of cockroaches now before my
  • 00:38:00
    face gets locked in a box full of
  • 00:38:01
    cockroaches i need to tell you that as
  • 00:38:03
    time goes on the other fears in this
  • 00:38:04
    video will get much more terrifying than
  • 00:38:07
    this we have 24 hours to face all 100
  • 00:38:09
    fears and the timer starts right now he
  • 00:38:11
    literally just combined all three
  • 00:38:13
    methods into that one intro
  • 00:38:15
    this is why he's getting millions of
  • 00:38:17
    views as soon as you clicked on his
  • 00:38:19
    video he reinforced the title today i'm
  • 00:38:21
    gonna be facing 100 fears then he just
  • 00:38:23
    jumped right into the action starting
  • 00:38:25
    with the fear of cockroaches now before
  • 00:38:27
    my face gets locked in a box full of
  • 00:38:28
    cockroaches but before you get what you
  • 00:38:30
    came for he actually tells you what's
  • 00:38:32
    going to come up later in the video i
  • 00:38:33
    need to tell you that as time goes on
  • 00:38:35
    the other fears in this video will get
  • 00:38:37
    much more terrifying than this we have
  • 00:38:39
    24 hours to face all 100 fears and the
  • 00:38:41
    timer starts right now and then it comes
  • 00:38:43
    back and he goes right back into the
  • 00:38:45
    action
  • 00:38:46
    [Applause]
  • 00:38:48
    successful youtubers are amazing at
  • 00:38:50
    getting people to keep watching their
  • 00:38:52
    video all the way to the end and if you
  • 00:38:54
    aren't following some of the principles
  • 00:38:55
    that i'm going to share with you i
  • 00:38:57
    promise you once you start implementing
  • 00:38:58
    these you are gonna see a huge
  • 00:39:00
    difference now we're covering the third
  • 00:39:02
    part of our perfect video recipe and
  • 00:39:05
    that is the content the content refers
  • 00:39:07
    to what the viewer came for so right
  • 00:39:09
    when they click onto the video this is
  • 00:39:10
    where you're gonna have your hook you're
  • 00:39:12
    gonna hook them into whatever the video
  • 00:39:14
    is but that bulk of the video the meat
  • 00:39:16
    of the video is going to be the content
  • 00:39:19
    so before you ever even shoot your video
  • 00:39:21
    in your script you really need to nail
  • 00:39:22
    down the content that you're gonna
  • 00:39:24
    deliver in the video on a practical
  • 00:39:26
    level you clicked on this video because
  • 00:39:28
    you want to grow on youtube you want to
  • 00:39:30
    get views you want to make better videos
  • 00:39:32
    but you really came for the advice or
  • 00:39:34
    the tips that i'm going to give you in
  • 00:39:36
    this video and maybe in your videos it
  • 00:39:38
    might be advice but maybe it's
  • 00:39:39
    entertainment or maybe it is motivation
  • 00:39:41
    whatever it is the content is what they
  • 00:39:43
    truly came for with that explained let
  • 00:39:46
    me give you seven tips that are gonna
  • 00:39:47
    help you level up your content on
  • 00:39:49
    youtube so that you can start getting
  • 00:39:51
    views tip number one is to lead your
  • 00:39:53
    viewers down a path if your video is
  • 00:39:55
    hard to follow along it just doesn't
  • 00:39:57
    make sense it's all over the place
  • 00:39:59
    people are gonna click off and watch
  • 00:40:00
    something else so a very practical tip
  • 00:40:02
    here for you guys that you can do to
  • 00:40:04
    lead the viewers down a path that makes
  • 00:40:06
    sense is actually number out your
  • 00:40:08
    content whether that is tips or advice
  • 00:40:11
    maybe you're talking about books and you
  • 00:40:13
    can number that as the five best books
  • 00:40:15
    for blank in this video i'm going over
  • 00:40:16
    seven tips or kind of like seven rules
  • 00:40:18
    that you should follow when actually
  • 00:40:20
    making your content on youtube so
  • 00:40:21
    whether this is numbered in tips or
  • 00:40:23
    steps to follow along this is gonna make
  • 00:40:25
    it really easy for the viewer to watch
  • 00:40:27
    that video now if this doesn't make
  • 00:40:29
    sense for your content what you can do
  • 00:40:30
    when actually writing out your script is
  • 00:40:32
    think in bullet points it's really
  • 00:40:34
    important for you to think about those
  • 00:40:35
    main points that you're gonna cover in
  • 00:40:36
    that video tip number two is don't
  • 00:40:38
    overthink the content you wanna make it
  • 00:40:40
    really easy to watch and very digestible
  • 00:40:43
    for that viewer so that previous tip
  • 00:40:44
    with numbering or bullet pointing out
  • 00:40:46
    your script and your video is gonna make
  • 00:40:48
    this tip way easier because naturally as
  • 00:40:50
    you break something down into sections
  • 00:40:52
    it's a lot easier to teach someone those
  • 00:40:54
    sections rather than just your thoughts
  • 00:40:56
    all scrambled out on a script and then
  • 00:40:58
    talking to the camera so that's going to
  • 00:41:00
    make you go all over the place you
  • 00:41:01
    really want to not overthink the content
  • 00:41:03
    and make it easy for someone to
  • 00:41:05
    understand tip number three is know who
  • 00:41:07
    you are talking to when someone sees
  • 00:41:09
    your thumbnail and title and they click
  • 00:41:11
    on your video you want to connect with
  • 00:41:13
    this person on a deep level a great
  • 00:41:15
    example of this is sean back in the day
  • 00:41:17
    used to talk about how in his videos he
  • 00:41:19
    would refer to the bokeh as a blurry
  • 00:41:21
    background because that's what just the
  • 00:41:23
    beginner would call it and he was
  • 00:41:24
    talking to beginners getting started in
  • 00:41:27
    video and if he tried to explain it as a
  • 00:41:29
    low aperture bokeh whatever kind of
  • 00:41:31
    background it would just fly right over
  • 00:41:33
    those people's head and because he was
  • 00:41:35
    talking to beginners he just called it
  • 00:41:37
    the blurry background and that's exactly
  • 00:41:39
    what beginners were calling it this is
  • 00:41:41
    actually a really hard tip because as
  • 00:41:42
    you're talking to beginners you just
  • 00:41:44
    naturally kind of use insider language
  • 00:41:46
    that a beginner wouldn't really
  • 00:41:47
    understand so you really have to think
  • 00:41:49
    about the viewer and who is watching
  • 00:41:51
    this video also think about the age
  • 00:41:53
    demographic what kind of audience what
  • 00:41:54
    kind of age range is going to be
  • 00:41:56
    watching this video and how can you
  • 00:41:57
    connect with them just simply being
  • 00:41:59
    aware of who you're talking to and
  • 00:42:01
    trying to connect with them is gonna
  • 00:42:02
    take you really really far also your
  • 00:42:04
    videos might be covering a pain point
  • 00:42:06
    already but the more that you can
  • 00:42:07
    actually touch on those pain points and
  • 00:42:09
    talk about your own experiences and how
  • 00:42:11
    maybe you've overcome it or even how
  • 00:42:13
    you're struggling with those pain points
  • 00:42:14
    too this is gonna help you connect with
  • 00:42:17
    that person tip number four is be
  • 00:42:18
    straight to the point don't confuse this
  • 00:42:21
    with the hook of your video i have a
  • 00:42:23
    video completely explaining how to start
  • 00:42:25
    off your videos you should definitely
  • 00:42:27
    watch that we'll leave a link in the
  • 00:42:28
    description but this means once the
  • 00:42:30
    content starts so as soon as your hook
  • 00:42:32
    ends you want to get straight to the
  • 00:42:33
    point now this doesn't mean to not be
  • 00:42:35
    fun entertaining or engaging you still
  • 00:42:37
    can be those things and i think you
  • 00:42:39
    should be those things but you have to
  • 00:42:40
    understand that when someone clicks on
  • 00:42:42
    your video they want something and so
  • 00:42:44
    giving that to them as soon as possible
  • 00:42:46
    is going to help you ultimately youtube
  • 00:42:49
    really values watch time and the longer
  • 00:42:51
    that people watch your videos one of the
  • 00:42:52
    worst things that you can do for your
  • 00:42:54
    videos is not get right into it because
  • 00:42:56
    people will click off and go watch a
  • 00:42:58
    different video and this is a mistake i
  • 00:43:00
    see a lot of youtubers make is they
  • 00:43:02
    don't actually get into the promise of
  • 00:43:04
    their title and thumbnail first what
  • 00:43:06
    they do is they like vlog for like five
  • 00:43:08
    minutes and then they actually talk
  • 00:43:09
    about what was in the title and
  • 00:43:11
    thumbnail so especially if you're just
  • 00:43:12
    starting out and growing don't do that
  • 00:43:14
    and i promise you this is going to help
  • 00:43:16
    you a lot tip number five is to switch
  • 00:43:18
    things up this could be by adding in
  • 00:43:20
    b-roll to your shot so you're just not
  • 00:43:21
    looking at me the whole time maybe
  • 00:43:23
    you're looking at something else and a
  • 00:43:24
    different shot that i took or one that i
  • 00:43:26
    downloaded off of story blocks or some
  • 00:43:28
    sort of website like that you could also
  • 00:43:30
    just switch things up by moving
  • 00:43:31
    locations when filming this is going to
  • 00:43:33
    take a bit more time it can be a little
  • 00:43:34
    more difficult but this is going to help
  • 00:43:36
    switch things up and this is important
  • 00:43:38
    because it keeps the viewer engaged and
  • 00:43:40
    it keeps them watching longer you can do
  • 00:43:42
    this in editing by adding in text or
  • 00:43:44
    graphics or even changing the music as
  • 00:43:46
    the video goes on as you can see in
  • 00:43:47
    these videos i changed the music a lot
  • 00:43:49
    and that is thanks to our sponsor
  • 00:43:51
    epidemic sound epidemic sound has tons
  • 00:43:53
    of amazing music on their website that
  • 00:43:55
    you can choose from for your youtube
  • 00:43:57
    videos and the awesome thing is that you
  • 00:43:58
    can use their music in your youtube
  • 00:44:00
    videos and still make money i definitely
  • 00:44:02
    recommend going on their website and
  • 00:44:04
    looking at the different moods and
  • 00:44:05
    choosing from that to match the mood in
  • 00:44:08
    your video this really makes it super
  • 00:44:09
    easy for you to find a song that matches
  • 00:44:11
    the tone of the video that you're going
  • 00:44:13
    for and another awesome thing i love
  • 00:44:15
    about them is they have tons of sound
  • 00:44:17
    effects i'm using their sound effects
  • 00:44:18
    all the time in my videos to spice
  • 00:44:20
    things up and to take it to another
  • 00:44:22
    level and so i love that they have a
  • 00:44:23
    huge library of not just music but also
  • 00:44:26
    sound effects and if you want to get
  • 00:44:27
    your first month for free check the link
  • 00:44:29
    in the description or go to
  • 00:44:30
    thinkmediasounds.com
  • 00:44:31
    tip number six is to show don't tell now
  • 00:44:34
    there's a video that i was looking at
  • 00:44:35
    recently and it got a lot of views and
  • 00:44:37
    it did really well but there was a
  • 00:44:38
    couple dips that i noticed and so i went
  • 00:44:40
    back into my analytics and i wanted to
  • 00:44:42
    see why were people dropping off at
  • 00:44:44
    those specific points i'm gonna show you
  • 00:44:46
    this quick video that i just recorded
  • 00:44:48
    recently where i go in depth on what
  • 00:44:50
    each of those sections mean and then
  • 00:44:52
    we're going to come back and i am going
  • 00:44:54
    to show you what my scripts look like
  • 00:44:56
    and share some tips with you and go
  • 00:44:58
    really in depth on how to actually write
  • 00:45:01
    the script for your next youtube video
  • 00:45:03
    so first check out this video you could
  • 00:45:06
    see why someone would skip forward pass
  • 00:45:07
    while i'm talking because i'm literally
  • 00:45:09
    telling you that hey what's coming up is
  • 00:45:12
    going to be this and so it's like why
  • 00:45:13
    not just skip forward to that point i
  • 00:45:15
    didn't need to explain any of that so
  • 00:45:16
    instead of talking there i really should
  • 00:45:18
    have just showed them now i noticed
  • 00:45:20
    another dip in the video and it's
  • 00:45:21
    because i said now coming up next i'm
  • 00:45:23
    going to be talking about bullet points
  • 00:45:24
    and how i use that for my script and
  • 00:45:27
    then i'm going to share a hack with you
  • 00:45:29
    that is going to help you get more likes
  • 00:45:31
    by implementing this into your script
  • 00:45:32
    and it's also going to help you with
  • 00:45:34
    increasing your audience retention rate
  • 00:45:36
    so stay tuned for that but first like
  • 00:45:38
    this video now there's really nothing
  • 00:45:39
    wrong with saying hey coming up is going
  • 00:45:41
    to be this and i do that sometimes just
  • 00:45:42
    so people really know what's actually
  • 00:45:44
    coming up the problem is if you make it
  • 00:45:46
    too long and you're like hey make sure
  • 00:45:47
    you comment and like and subscribe and
  • 00:45:49
    hit the bell and do all this stuff
  • 00:45:51
    people are gonna just skip right over
  • 00:45:52
    that so i prefer to actually just have a
  • 00:45:54
    subscribe button pop up and pop back
  • 00:45:56
    down rather than me saying to subscribe
  • 00:45:58
    to the channel which you should do but
  • 00:45:59
    honestly just avoiding some of those
  • 00:46:01
    words and some of those things that make
  • 00:46:02
    people skip forward is going to help you
  • 00:46:04
    increase your average view duration
  • 00:46:06
    tremendously tip number seven this is
  • 00:46:08
    the most important tip on the list and
  • 00:46:10
    this is a huge mistake that i see tons
  • 00:46:11
    of youtubers are always making on their
  • 00:46:13
    videos the mistake is that youtubers are
  • 00:46:15
    not using the transition method if you
  • 00:46:18
    aren't doing this you're literally
  • 00:46:19
    missing out on a massive opportunity of
  • 00:46:21
    bringing views to old videos but also to
  • 00:46:23
    your new videos as well the transition
  • 00:46:25
    method it's super important and i know
  • 00:46:27
    you're wondering what it is you already
  • 00:46:29
    know it's the fourth ingredient into
  • 00:46:30
    creating that perfect youtube video now
  • 00:46:32
    this fourth ingredient is just as
  • 00:46:34
    important as the previous three and you
  • 00:46:36
    have to really understand how it works
  • 00:46:38
    and how you can use it in your videos so
  • 00:46:40
    check out this segment and then i'm
  • 00:46:41
    going to give you the last step that you
  • 00:46:43
    need in order to truly get views on
  • 00:46:46
    youtube one of the keys to getting more
  • 00:46:48
    views on youtube is your session time in
  • 00:46:50
    this video we implemented this strategy
  • 00:46:52
    that shot us up in views and ranked us
  • 00:46:54
    in search so now we're getting more
  • 00:46:56
    views than when we originally posted
  • 00:46:58
    that video and that's the beauty of this
  • 00:47:00
    strategy is that this is gonna work on
  • 00:47:02
    your old videos you know those videos
  • 00:47:04
    that get like two views every 48 hours
  • 00:47:06
    yeah those ones we are going to revive
  • 00:47:09
    them back to life so here's how it works
  • 00:47:11
    the most underrated hack for getting
  • 00:47:13
    more views on your old youtube videos is
  • 00:47:15
    getting people to watch your video all
  • 00:47:17
    the way through and then watch another
  • 00:47:19
    one another one nolan end cards are an
  • 00:47:21
    old thing dude come on yes but you've
  • 00:47:24
    been doing it wrong no one actually
  • 00:47:25
    clicks on your end cards
  • 00:47:27
    no one actually makes it to your end
  • 00:47:29
    cards ouch
  • 00:47:31
    boom roasted
  • 00:47:33
    so let me share with you what not to do
  • 00:47:35
    and then i'm gonna tell you exactly what
  • 00:47:36
    you need to do to make this strategy
  • 00:47:38
    work now think media we work with a ton
  • 00:47:41
    of youtubers and there is a common
  • 00:47:42
    mistake that i see when people share
  • 00:47:44
    their videos inside of our facebook
  • 00:47:45
    group or when they share their videos
  • 00:47:47
    inside of the youtube challenges that we
  • 00:47:49
    do and you can actually join our next
  • 00:47:50
    challenge by going to
  • 00:47:51
    tube1kchallenge.com if you're looking to
  • 00:47:53
    get your first 1000 subscribers and make
  • 00:47:55
    your first 1000 on youtube it's one week
  • 00:47:58
    long it is completely free and the
  • 00:48:00
    link's in the description so go check it
  • 00:48:01
    out but the common mistake that i see is
  • 00:48:04
    a misuse of end cards and when you do
  • 00:48:06
    this the right way you can revive an old
  • 00:48:08
    video but also push that current video
  • 00:48:10
    into the youtube algorithm this is
  • 00:48:12
    because youtube values session time and
  • 00:48:15
    this is basically when someone binge
  • 00:48:16
    watches your videos and they keep
  • 00:48:18
    watching video after video loki youtube
  • 00:48:20
    does want you to send people down a
  • 00:48:22
    rabbit hole which i've been down many
  • 00:48:24
    rabbit holes on youtube you might be on
  • 00:48:26
    one right now i don't know now honestly
  • 00:48:28
    i bet all of you can actually prove that
  • 00:48:30
    this method works i don't know about you
  • 00:48:32
    but if you've ever binge watched a
  • 00:48:33
    couple videos say by mr beast the next
  • 00:48:35
    time you close youtube and then open it
  • 00:48:37
    back up guess who's there
  • 00:48:39
    mr beast
  • 00:48:42
    and you're probably gonna end up
  • 00:48:43
    clicking on one of them in this video
  • 00:48:44
    that i showed you guys earlier we had 27
  • 00:48:46
    000 views in the first 79 days and then
  • 00:48:50
    i implemented the strategy and then it
  • 00:48:52
    jumped up to 30 000 views and it's been
  • 00:48:54
    on this upward trajectory ever since and
  • 00:48:57
    this is because that this strategy
  • 00:48:59
    actually helped it jump up a little bit
  • 00:49:00
    in views but then helped it rank and
  • 00:49:02
    search even higher so now it's getting
  • 00:49:04
    more views through search day after day
  • 00:49:06
    now in essence the strategy seems super
  • 00:49:09
    simple get someone to watch your video
  • 00:49:10
    and then at the very end of the video
  • 00:49:12
    get them to watch another one
  • 00:49:14
    but it's a little bit more complicated
  • 00:49:16
    than that and these tips are going to
  • 00:49:17
    help you tremendously so take notes on
  • 00:49:19
    all of these and implement this into
  • 00:49:21
    your next youtube video tip number one
  • 00:49:24
    don't close don't make it sound or look
  • 00:49:26
    like you are closing out the video don't
  • 00:49:28
    say finally or for this last tip or
  • 00:49:31
    lastly those are words that make people
  • 00:49:33
    think you're ending the video and they
  • 00:49:34
    are going to click out tip number two is
  • 00:49:36
    to make that end card your last tip of
  • 00:49:38
    the video in this video i actually have
  • 00:49:40
    a bonus tip and this tip leads directly
  • 00:49:43
    into another video so check this out now
  • 00:49:45
    here's the bonus tip that a lot of
  • 00:49:46
    people are not doing on youtube most
  • 00:49:48
    people shoot their videos they write
  • 00:49:50
    their titles do the thumbnail and then
  • 00:49:51
    upload it to youtube but we actually
  • 00:49:53
    want to do the opposite of that we
  • 00:49:55
    actually recommend that you write your
  • 00:49:56
    title first before shooting your video
  • 00:49:59
    and then with that great idea and title
  • 00:50:01
    you can write your content to execute on
  • 00:50:04
    that idea now if you want to learn how
  • 00:50:05
    to write a youtube script then you can
  • 00:50:07
    click on the screen right now and i'll
  • 00:50:08
    see you guys in the next video this is a
  • 00:50:10
    great example of your last tip going
  • 00:50:12
    straight into another video and it makes
  • 00:50:14
    them want to watch and it also helps the
  • 00:50:16
    video feel like it's not ending because
  • 00:50:18
    it's the very last tip so they're
  • 00:50:19
    watching to the very end and then they
  • 00:50:21
    want to go on to the next thing tip
  • 00:50:23
    number three is to make it their next
  • 00:50:25
    step this could be a part two to a part
  • 00:50:27
    one video or just the logical next step
  • 00:50:29
    that they should take if you have a
  • 00:50:30
    gaming channel and your game walkthrough
  • 00:50:32
    is all of level one the end card should
  • 00:50:34
    be level two because that's the logical
  • 00:50:36
    next step that they should go and watch
  • 00:50:38
    or if you have a fishing channel and you
  • 00:50:40
    made a video on how to cast your fishing
  • 00:50:42
    rod the next step might be how to reel
  • 00:50:44
    in the fish i'm not a fisher so i don't
  • 00:50:47
    really know but that feels like the next
  • 00:50:48
    logical step tip number four is to end
  • 00:50:51
    your video by introducing a new problem
  • 00:50:53
    let's say i had a fishing channel which
  • 00:50:55
    is highly unlikely but let's say i had a
  • 00:50:57
    channel and my video was how to cast
  • 00:50:59
    your fishing rod this is how i would end
  • 00:51:02
    that video now as a beginner one of the
  • 00:51:03
    biggest problems you'll run into when
  • 00:51:05
    casting your fishing rod is if there's
  • 00:51:07
    high winds so click on the screen and
  • 00:51:09
    i'm gonna walk you through how to cast a
  • 00:51:11
    fishing rod in high winds
  • 00:51:13
    that would work because what i did is i
  • 00:51:15
    said hey there's more problems out there
  • 00:51:17
    for you to solve here's another problem
  • 00:51:19
    that i can help you solve now i know i'm
  • 00:51:21
    gonna get some comments of people saying
  • 00:51:22
    what if i don't have that video yet well
  • 00:51:24
    that can be your very next video and
  • 00:51:26
    it's okay if the people for the first
  • 00:51:28
    week don't have that video in the
  • 00:51:29
    description you can just say video
  • 00:51:31
    coming soon and then next week that
  • 00:51:33
    could be your video and then once you
  • 00:51:34
    have a library of videos you can start
  • 00:51:36
    referencing your old videos now this
  • 00:51:39
    next tip is by far the most effective
  • 00:51:41
    tip of them all and it's the one that i
  • 00:51:43
    found that works the best and this is
  • 00:51:44
    called the must watch method what you
  • 00:51:47
    want to do here at the end of your video
  • 00:51:49
    is convince them that if they don't
  • 00:51:50
    watch this next video then this entire
  • 00:51:53
    video that you just spent your time
  • 00:51:54
    watching is completely
  • 00:51:56
    useless and how do you do that well you
  • 00:51:58
    do it by making the next video a key
  • 00:52:00
    element of what you're teaching meaning
  • 00:52:02
    that if they don't go and watch this
  • 00:52:04
    next video then these previous steps
  • 00:52:06
    will not work it's literally a must
  • 00:52:08
    watch an example would be like if you
  • 00:52:09
    have a cooking channel and you're making
  • 00:52:11
    a video on how to grill the perfect
  • 00:52:13
    steak and at the end of the video you
  • 00:52:15
    could say hey in order to make a really
  • 00:52:17
    juicy steak it doesn't come down to just
  • 00:52:20
    grilling the steak you actually have to
  • 00:52:21
    make sure that you marinate it and
  • 00:52:23
    season it correctly so click on the
  • 00:52:25
    screen watch that video or else your
  • 00:52:27
    steak's just not going to taste so good
  • 00:52:29
    so make sure you add into your script
  • 00:52:31
    the transition method so you can send
  • 00:52:33
    them to another one of your videos and
  • 00:52:34
    that is the perfect video recipe but
  • 00:52:37
    like i said i have one final thing for
  • 00:52:39
    you guys to start getting views on
  • 00:52:41
    youtube and that last and final tip
  • 00:52:44
    would be to practice you have to just
  • 00:52:46
    get started even if you don't want to
  • 00:52:48
    use any of these tips or any of these
  • 00:52:50
    tools in this video that's okay just get
  • 00:52:53
    out there start shooting something start
  • 00:52:54
    writing something start creating
  • 00:52:57
    something and post on youtube we all
  • 00:52:59
    start with zero subscribers and zero
  • 00:53:01
    views and zero videos uploaded so just
  • 00:53:04
    start making videos and if it's bad it's
  • 00:53:07
    okay your first videos should be bad you
  • 00:53:09
    should learn as you go and you are going
  • 00:53:11
    to learn as you go your first videos
  • 00:53:13
    probably are going to be pretty bad sean
  • 00:53:15
    says your first videos are your worst
  • 00:53:17
    videos and that's true when you look
  • 00:53:19
    back you're gonna see how much you've
  • 00:53:20
    grown but that's only if you take action
  • 00:53:23
    and just start making videos now i
  • 00:53:26
    totally understand if this is
  • 00:53:27
    overwhelming for you especially if
  • 00:53:29
    you've never posted a youtube video yet
  • 00:53:31
    and that's exactly why i show you how to
  • 00:53:33
    write shoot and edit your very first
  • 00:53:35
    youtube video i walk you through it all
  • 00:53:37
    and i make it super super easy and so if
  • 00:53:39
    you just need some practical steps to
  • 00:53:41
    walk you through getting that first
  • 00:53:43
    video shot and uploaded then click on
  • 00:53:45
    the screen and i'll see you guys in the
  • 00:53:46
    next video
  • 00:53:48
    [Music]
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