The huge problem with youtube ‘advice’... (I lied)

00:16:50
https://www.youtube.com/watch?v=lnnwFNYwIkU

Resumen

TLDROscar Rowan highlights the pervasive problem with YouTube advice that focuses too heavily on achieving viral status rather than addressing the specific needs of educational content creators. He clarifies that entertainment and educational content have fundamentally different goals and business models. Entertainment content, like that of MrBeast, aims to attract mass viewers through viral, sensational content, while educational content seeks to provide value and drive business leads even if this means getting fewer views. Rowan warns that attempting to go viral when running an education-focused channel can dilute audience quality and damage business prospects. He advises entrepreneurs to instead focus on attracting their ideal clients through targeted content, and shares his own experience of how viral success did not translate into business gains, contrasting a viral video with 60 million views that brought no sales with a niche-targeted video that drove substantial revenue. Rowan invites those interested in harnessing YouTube for business to explore his coaching program.

Para llevar

  • 🤔 Most YouTube advice focuses on going viral, which may not suit educational channels.
  • 🎯 Business YouTube channels should target specific audiences, not mass views.
  • 🚫 Viral content might harm educational content by attracting the wrong audience.
  • 💡 Educational content aims to solve problems and deliver value to viewers.
  • 📈 Different business models: entertainment seeks views, education seeks leads.
  • 🔍 Identify your target audience and their needs for better content creation.
  • 📊 Viral videos can confuse YouTube algorithms for niche channels.
  • 💸 Go for the right views, not all views, for business growth.
  • 🛠 Transition views into leads by linking content to products and services.
  • 🎥 Optimize content for high engagement with your target market.

Cronología

  • 00:00:00 - 00:05:00

    YouTube advice often misguides creators aiming for business growth by focusing on entertainment-style content rather than education-based strategies. The video emphasizes the difference between entertainment content and educational content on YouTube, which serve different purposes and business models. Entertainment content aims for views and virality relying on AdSense and brand deals, while educational content focuses on value, solving problems, and achieving business sales through leads from courses or coaching. A misunderstanding in strategy can lead to creating viral content that doesn't serve business goals, causing audience mismatches and potential damage to a channel's business objectives.

  • 00:05:00 - 00:10:00

    Most YouTube advice centers around achieving virality, which is irrelevant for education-focused channels seeking targeted audiences for business leads. Viral content can confuse algorithms, dilute authority, and attract an audience that may not convert into clients or customers. The speaker highlights his past mistake of focusing on viral content, which resulted in high views but no sales, demonstrating that virality doesn't equate to profitability. The advice encourages a business-focused approach: attracting niche, target audiences interested in purchasing services rather than gaining general viewers who do not contribute to business goals.

  • 00:10:00 - 00:16:50

    The key takeaway suggests optimizing YouTube content to attract the right audience rather than maximizing views. Strategies include understanding the ideal client, creating niche-targeted content, and linking videos to business offers. By focusing on generating qualified leads instead of widespread viewership, businesses can enhance their success. The speaker offers coaching programs to assist creators in building efficient YouTube strategies designed for business growth—emphasizing this shift can transform how YouTube serves business owners and entrepreneurs.

Mapa mental

Vídeo de preguntas y respuestas

  • What are the two types of content on YouTube mentioned in the video?

    The two types of content are entertainment and education.

  • Why is most YouTube advice considered harmful according to Oscar Rowan?

    Most YouTube advice focuses on viral content which may not be beneficial for education-focused channels aiming to generate business leads.

  • How can viral videos negatively impact education-based YouTube channels?

    Viral videos tend to attract a broad audience who may not be interested in purchasing specialized products or services, confusing the YouTube algorithm and diluting the channel's primary audience.

  • What is the primary goal of education-based YouTube channels, according to Oscar Rowan?

    The primary goal is to provide value, solve specific problems for viewers, and generate sales, rather than focusing on views.

  • What example does Oscar give to illustrate the failure of going viral?

    Oscar discusses a YouTube short he made that gained 60 million views but resulted in zero sales due to the broad and untargeted audience.

  • How should businesses using YouTube differ from entertainment channels in their approach?

    Businesses should focus on creating content that targets and engages their specific audience to gain leads and sales, rather than seeking viral popularity.

  • What should businesses prioritize over views on YouTube?

    Businesses should prioritize gaining the right kind of views from their target audience who are likely to convert into sales.

  • Why might excessive viral content be damaging to a business-oriented YouTube channel?

    It attracts an untargeted audience that doesn't contribute to business goals, confusing the content strategy and deteriorating business-focused engagement.

  • What is the business model for entertainment vs education content on YouTube?

    Entertainment content relies on views, AdSense, and brand deals, while education content focuses on generating leads for products and services.

  • What lesson does Oscar convey about creating content for your target audience?

    Content should be designed to answer the specific questions and needs of your target audience in order to generate quality leads.

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  • 00:00:00
    so there's a massive problem with
  • 00:00:02
    YouTube advice on this platform and so
  • 00:00:04
    much stuff that people are saying on how
  • 00:00:06
    to build a YouTube channel is simply
  • 00:00:08
    wrong Incorrect and it actually runs the
  • 00:00:10
    risk of damaging your business and your
  • 00:00:12
    YouTube channel Al together and I'm
  • 00:00:14
    actually guilty of contributing to this
  • 00:00:15
    problem as well as I'm going to explain
  • 00:00:17
    to you in this video so what I want to
  • 00:00:18
    do is tell you firstly what this problem
  • 00:00:20
    is and what the problem with 99% of
  • 00:00:23
    advice on YouTube actually is and then
  • 00:00:25
    secondly I want to explain how you can
  • 00:00:26
    avoid this problem on your own channel
  • 00:00:29
    now just very for clarity uh my name is
  • 00:00:30
    Oscar Rowan I've got a YouTube channel
  • 00:00:32
    with over 1 million subscribers as you
  • 00:00:33
    can see here and that Channel's got over
  • 00:00:36
    300 million views but interestingly the
  • 00:00:38
    channel you're watching right now has
  • 00:00:39
    only got 20 videos and it makes more
  • 00:00:42
    money than my YouTube channel with 1
  • 00:00:43
    million subscribers because I don't
  • 00:00:45
    follow all the normal YouTube advice out
  • 00:00:47
    there and what I want to do in this
  • 00:00:49
    video is really flip a switch in your
  • 00:00:50
    head and break down a lot of the beliefs
  • 00:00:52
    that other people are telling you which
  • 00:00:54
    is just simply wrong and it's not going
  • 00:00:56
    to help you build a channel and actually
  • 00:00:57
    make money from it so to really
  • 00:00:59
    understand the problem with you YouTube
  • 00:01:00
    advice we need to take a step back and
  • 00:01:02
    you need to realize that there's two
  • 00:01:03
    types of content on YouTube there's
  • 00:01:05
    entertainment content and there's
  • 00:01:07
    education content and these two types of
  • 00:01:09
    videos are entirely entirely different
  • 00:01:11
    so entertainment content is stuff like
  • 00:01:12
    Mr Beast and you know Ryan Tran where
  • 00:01:15
    they're just making videos that are
  • 00:01:16
    super viral and the whole goal of these
  • 00:01:18
    videos is to get as many views as
  • 00:01:20
    possible so this is the kind of stuff
  • 00:01:21
    where there's like crazy stunts it's
  • 00:01:23
    super high energy it's super high
  • 00:01:25
    retention and that's the first style of
  • 00:01:27
    video here but the second type of style
  • 00:01:29
    is education based content and these
  • 00:01:32
    kind of videos are more designed to
  • 00:01:33
    provide value they're more how to do
  • 00:01:35
    certain things and the whole point of
  • 00:01:37
    these kind of videos is to educate
  • 00:01:39
    viewers on specific problems and help
  • 00:01:41
    them solve those problems so an example
  • 00:01:43
    this is just one I found in the online
  • 00:01:44
    but five ways to use chat gbt to build
  • 00:01:46
    your website that's not crazy
  • 00:01:48
    sensationalized it's just teaching
  • 00:01:49
    people how to use chat gbt to build a
  • 00:01:51
    website or on this strategy channel here
  • 00:01:53
    I made a video called how to find Killer
  • 00:01:55
    music for YouTube videos three simple
  • 00:01:57
    steps so the point of this video is to
  • 00:01:59
    help other YouTubers find music uh for
  • 00:02:01
    their videos it's very very specific and
  • 00:02:03
    it solves a very specific problem so as
  • 00:02:05
    you can see these two types of videos
  • 00:02:07
    are entirely entirely different but
  • 00:02:09
    here's what's even more important to
  • 00:02:10
    understand because they're different
  • 00:02:12
    types of videos the business model
  • 00:02:14
    behind them and the goals Behind these
  • 00:02:15
    videos is also entirely different so
  • 00:02:18
    with entertainment videos the goal is to
  • 00:02:20
    get as many eyeballs as possible and
  • 00:02:22
    keep people glued to the screen whereas
  • 00:02:24
    on education-based videos the focus is
  • 00:02:26
    on providing value and answering
  • 00:02:27
    specific questions or solving problems
  • 00:02:30
    the reason this is so important to
  • 00:02:32
    understand the difference is because the
  • 00:02:34
    way in which these types of channels
  • 00:02:35
    make money is through things like Google
  • 00:02:37
    AdSense and brand deals because Google
  • 00:02:39
    AdSense you rely on views to get money
  • 00:02:41
    and same with brand deals Brands want
  • 00:02:43
    lots of views and that's when they're
  • 00:02:44
    going to pay you but with
  • 00:02:45
    education-based channels the metric to
  • 00:02:48
    make money is very very different most
  • 00:02:50
    of the time these channels are small
  • 00:02:52
    businesses they're online education
  • 00:02:53
    businesses and they're leveraging
  • 00:02:55
    YouTube to get more leads for their
  • 00:02:56
    business therefore the way in which you
  • 00:02:58
    monetize these channels is through doing
  • 00:03:00
    things like sending people to your
  • 00:03:01
    courses or your coaching or your agency
  • 00:03:03
    whatever it is that's how these types of
  • 00:03:05
    videos make money now if we follow this
  • 00:03:07
    logic if both types of videos have
  • 00:03:09
    different goals this one is to get views
  • 00:03:11
    and this one is not to get views but
  • 00:03:12
    it's to get sales then it means the
  • 00:03:14
    actual types of videos you make have to
  • 00:03:16
    follow different structures and
  • 00:03:18
    different Frameworks and the rules for
  • 00:03:19
    them both are completely different but
  • 00:03:21
    here's the problem with 99% of YouTube
  • 00:03:23
    advice it focuses on one thing which is
  • 00:03:26
    entertainment YouTube channels most
  • 00:03:28
    YouTube advice out out there will teach
  • 00:03:30
    you how to get as many views as possible
  • 00:03:32
    they'll teach you how to go viral how to
  • 00:03:34
    have viral titles how to get as many
  • 00:03:35
    subscribers as fast as possible when
  • 00:03:38
    these are not the metrics that matter
  • 00:03:39
    for Education based channels because
  • 00:03:41
    education based channels you're not
  • 00:03:43
    focusing on views you don't give a damn
  • 00:03:44
    if you get a million views what you
  • 00:03:46
    really want is sales on the back end and
  • 00:03:48
    if you get a video that has a th000 a
  • 00:03:50
    th000 views but you make 25k from sales
  • 00:03:53
    you would much rather that than a video
  • 00:03:54
    that gets a million views but no sales
  • 00:03:57
    because you're just going viral but yet
  • 00:03:58
    most YouTube advice it doesn't focus on
  • 00:04:00
    these types of channels it will teach
  • 00:04:02
    you how to become the next Mr Beast how
  • 00:04:04
    to go viral it will teach you all of
  • 00:04:06
    those different types of things but
  • 00:04:07
    that's not what most people want who are
  • 00:04:09
    trying to learn YouTube so this is just
  • 00:04:11
    a good example of the kind of stuff
  • 00:04:13
    that's out there it's like how to get so
  • 00:04:14
    good at YouTube you can't stop going
  • 00:04:16
    viral five ways to come up with viral
  • 00:04:17
    video ideas seven hacks to go viral and
  • 00:04:20
    I'm including myself in this because
  • 00:04:21
    I've made videos on this exact topic and
  • 00:04:23
    I've been part of this problem how to
  • 00:04:24
    get 10,000 subscribers fast I'm not
  • 00:04:26
    trying to call people out here because
  • 00:04:28
    these videos here I've deliberately
  • 00:04:29
    chosen them because they're excellent
  • 00:04:31
    excellent videos if you want to become
  • 00:04:33
    the next Mr Beast but this is the big
  • 00:04:35
    misconception most people don't want to
  • 00:04:37
    become the next Mr Beast they just want
  • 00:04:38
    to leverage YouTube to get more leads
  • 00:04:40
    for their business and so this kind of
  • 00:04:42
    stuff it makes perfect sense if you are
  • 00:04:44
    an entertainment Channel if you do want
  • 00:04:45
    to become the next M Ryan Tran then
  • 00:04:47
    awesome these videos are perfect because
  • 00:04:49
    they'll show you how to get viral videos
  • 00:04:51
    how to do viral titles and make money
  • 00:04:52
    from AdSense because that is their
  • 00:04:54
    business model but they terrible advice
  • 00:04:56
    for Education based channels now don't
  • 00:04:58
    get me wrong there are definitely
  • 00:04:59
    Crossovers and having a a good like
  • 00:05:01
    thumbnail is obviously really important
  • 00:05:03
    for an education based Channel as well
  • 00:05:05
    but generally speaking the rules for
  • 00:05:07
    Education channels are very very
  • 00:05:09
    different than the ones for
  • 00:05:10
    entertainment channels yet most YouTube
  • 00:05:12
    advice focuses on entertainment not on
  • 00:05:15
    education so I want to ask you this
  • 00:05:17
    question are you trying to become the
  • 00:05:18
    next Mr Beast do you want to make viral
  • 00:05:20
    videos or education-based videos are you
  • 00:05:22
    trying to make money through getting
  • 00:05:23
    views or are you trying to make money
  • 00:05:25
    through getting sales on your back-end
  • 00:05:26
    business well my guess is you're
  • 00:05:28
    probably in the Ed education Niche I've
  • 00:05:30
    now taught hundreds of people how to
  • 00:05:32
    become YouTubers and the one thing that
  • 00:05:34
    almost every single person tells me is
  • 00:05:37
    hey I'm a business owner I'm an
  • 00:05:38
    entrepreneur I'm an expert and I just
  • 00:05:39
    want to leverage YouTube to get more
  • 00:05:40
    leads to build Authority and grow my
  • 00:05:42
    personal brand within my Niche but I
  • 00:05:44
    don't really want to become the next Mr
  • 00:05:46
    Beast I don't want to go viral but I
  • 00:05:47
    always think that be going viral is the
  • 00:05:49
    answer and the reason most most business
  • 00:05:51
    owners think that views is the answer is
  • 00:05:53
    because 99.9% of YouTube advice out
  • 00:05:56
    there just focuses on how to go viral
  • 00:05:58
    and how to get views when reality if
  • 00:06:00
    you're a business owner that is not what
  • 00:06:02
    you want in fact I would take this one
  • 00:06:03
    step further I would say that if you
  • 00:06:05
    start making lots of viral videos on
  • 00:06:07
    your channel and they actually work is
  • 00:06:09
    going to hurt your business it's going
  • 00:06:11
    to do more harm than good here's why
  • 00:06:13
    this is why viral videos might actually
  • 00:06:15
    damage your channel and I'm going to
  • 00:06:16
    back it up with some proof when I've
  • 00:06:17
    actually damaged my own channel making
  • 00:06:19
    viral videos as well so let's just say
  • 00:06:21
    that this is your YouTube channel here
  • 00:06:23
    and you basically make a really viral
  • 00:06:24
    video and you attract this massive
  • 00:06:26
    audience to your channel because it's a
  • 00:06:29
    viral video is going to be really really
  • 00:06:31
    Broad and it's just going to be
  • 00:06:32
    targeting pretty much anyone you know
  • 00:06:34
    load of them are going to be kids and
  • 00:06:35
    teenagers and these people are not going
  • 00:06:37
    to buy your $5,000 consultancy package
  • 00:06:39
    because they're just looking at you for
  • 00:06:41
    more entertainment that is the whole
  • 00:06:43
    thing of a viral video most of the time
  • 00:06:44
    viral videos are just entertaining
  • 00:06:46
    videos that people watch and then they
  • 00:06:47
    click off they're not there to learn
  • 00:06:49
    something and they're not there to solve
  • 00:06:50
    a problem rather they're just there for
  • 00:06:52
    a bit of entertainment which is why
  • 00:06:53
    these videos can go so viral because
  • 00:06:55
    they appeal to so many people there
  • 00:06:57
    might only be a couple of people who
  • 00:06:59
    actually watch video and want to buy
  • 00:07:00
    from you and sure these people might
  • 00:07:02
    watch your content and they might buy
  • 00:07:03
    from you but the problem is when you
  • 00:07:05
    make another video in the future it
  • 00:07:07
    confuses the algorithm because the
  • 00:07:09
    algorithm doesn't know if your target
  • 00:07:10
    audience is these people here or if it's
  • 00:07:13
    the big viral group of people over here
  • 00:07:15
    so when you make a new video instead of
  • 00:07:17
    just showing to the people who actually
  • 00:07:18
    want to buy from you it shows it to all
  • 00:07:20
    of these other people as well and the
  • 00:07:22
    problem is if these people don't like
  • 00:07:23
    your new video they click off and it
  • 00:07:25
    never gets seen by your actual target
  • 00:07:28
    audience and as I'll explain later on in
  • 00:07:29
    this video your goal as a business owner
  • 00:07:32
    on YouTube should be to Target people
  • 00:07:34
    who are actually interested in buying
  • 00:07:36
    your products and services so a really
  • 00:07:38
    basic example is this channel here my
  • 00:07:40
    target audien is business owners
  • 00:07:41
    entrepreneurs and experts who want to
  • 00:07:43
    leverage YouTube to get more leads for
  • 00:07:44
    their business if I start making videos
  • 00:07:46
    and they start getting 500,000 views I'm
  • 00:07:48
    doing something wrong because I'm
  • 00:07:49
    tapping into a market who don't give a
  • 00:07:51
    damn about my products and services and
  • 00:07:53
    therefore they will never want to work
  • 00:07:55
    with me so I don't want to be getting
  • 00:07:57
    500,000 views if I'm getting 1,000 views
  • 00:07:59
    but they're super super targeted that
  • 00:08:01
    for me is a win over you know half a
  • 00:08:03
    million views from random people who are
  • 00:08:05
    never going to work for me and just to
  • 00:08:07
    emphasize this point even more the
  • 00:08:08
    problem with viral content on education
  • 00:08:10
    channels is one it confuses the
  • 00:08:11
    algorithm as I just told you earlier so
  • 00:08:13
    YouTube recommends your videos to the
  • 00:08:14
    wrong people people who don't care about
  • 00:08:16
    your offer so it's just a waste of
  • 00:08:18
    energy and a waste of time and you're
  • 00:08:19
    building an audience who doesn't care
  • 00:08:20
    about you if you're a business owner why
  • 00:08:22
    why would you want to do that why would
  • 00:08:24
    you want loads of people following you
  • 00:08:25
    who were never going to work for you or
  • 00:08:26
    buy from you and then the other thing is
  • 00:08:28
    it dilutes your Authority because get
  • 00:08:29
    seen as a viral Creator not as an expert
  • 00:08:32
    in your Niche and my question to you is
  • 00:08:34
    would you rather have 1 million people
  • 00:08:35
    casually watching your videos and taking
  • 00:08:37
    no action or thousand people who are
  • 00:08:39
    actually interested in working with you
  • 00:08:41
    they're willing willing to spend $5
  • 00:08:42
    $10,000 on your consultancy package
  • 00:08:45
    because they actually like you and
  • 00:08:46
    they're really ready to buy and they've
  • 00:08:47
    been super targeted by your videos I
  • 00:08:50
    think if you're a business owner the
  • 00:08:51
    answer is pretty obvious and look I've
  • 00:08:52
    actually learned this the hard way that
  • 00:08:54
    more views does not equal more leads for
  • 00:08:55
    your business and just to give you the
  • 00:08:57
    most Rock Solid example I can on my my
  • 00:08:59
    magic Channel that's got 1.3 million
  • 00:09:01
    subscribers I made the huge mistake of
  • 00:09:04
    of trying to just go viral viral viral
  • 00:09:06
    get subscribers get views and I actually
  • 00:09:08
    ended up making this YouTube short here
  • 00:09:10
    so this short has 60 million views as
  • 00:09:13
    you can see so 60 million views and this
  • 00:09:15
    one 42 second video got me
  • 00:09:18
    127,000 subscribers so that's a silver
  • 00:09:21
    play button with one video and most of
  • 00:09:24
    the time people go oh my God you've made
  • 00:09:25
    it Oscar like make more of these kind of
  • 00:09:27
    videos but this video ended up damaging
  • 00:09:29
    my business because 99.99% of people who
  • 00:09:33
    watched this video didn't actually care
  • 00:09:35
    about magic they were just way more into
  • 00:09:36
    the whole entertainment side of things
  • 00:09:38
    and they were just interested in seeing
  • 00:09:39
    a trick which is what this um short
  • 00:09:41
    talked about and therefore when I posted
  • 00:09:43
    future content on my channel my average
  • 00:09:45
    views actually went down because so many
  • 00:09:47
    people subscribed to me but they weren't
  • 00:09:49
    interested in my real videos which made
  • 00:09:51
    the sales of my business does that start
  • 00:09:53
    to make sense and in fact you might be
  • 00:09:55
    wondering ah but 60 million views you
  • 00:09:57
    must have you know got some sales from
  • 00:09:58
    that have a guess how many sales 60
  • 00:10:01
    million views and 127,000 subscribers
  • 00:10:04
    got me from one video have a guess how
  • 00:10:05
    many sales do you think this got zero it
  • 00:10:09
    literally got 60 million views and zero
  • 00:10:11
    sales because the audience was so broad
  • 00:10:14
    so wide they had no interest in like
  • 00:10:16
    working with me or anything like that
  • 00:10:17
    the views that I actually got weren't
  • 00:10:19
    targeted and it wasn't the right
  • 00:10:20
    audience so I hope you can start to see
  • 00:10:21
    now that viral-based videos are not the
  • 00:10:23
    answer if you're an education-based
  • 00:10:25
    YouTube channel now if you are trying to
  • 00:10:27
    become the next Mr Beast then obviously
  • 00:10:28
    everything I'm saying doesn't apply to
  • 00:10:29
    you and you know keep making the viral
  • 00:10:31
    videos because that's what you're trying
  • 00:10:32
    to do but if you're a business owner
  • 00:10:34
    trying to do YouTube you should do stuff
  • 00:10:36
    like this so this is a video I made 10
  • 00:10:37
    months ago it's got 8,000 views and it
  • 00:10:39
    did $112,000 in core sales and coaching
  • 00:10:42
    the reason for this was the video was
  • 00:10:43
    really Niche it was targeted to a very
  • 00:10:45
    specific person and it was obviously
  • 00:10:46
    still a good video and I still optimized
  • 00:10:48
    it for views but optimized it for views
  • 00:10:50
    for a very specific type of person who's
  • 00:10:52
    willing to work with me so if you just
  • 00:10:54
    compare the two videos one got 60
  • 00:10:56
    million views and no sales the second
  • 00:10:58
    one got 8,000 views and $112,000 worth
  • 00:11:00
    of sales which one would you rather do
  • 00:11:02
    so this kind of really brings me back to
  • 00:11:04
    the big problem with most YouTube advice
  • 00:11:06
    out there which it's not that the
  • 00:11:07
    YouTube device is wrong it's just that
  • 00:11:09
    people watching the videos don't
  • 00:11:10
    understand that that YouTube advice
  • 00:11:12
    isn't necessarily for them obviously
  • 00:11:14
    again if you're trying to become next Mr
  • 00:11:15
    Beast that YouTube advice is perfect but
  • 00:11:17
    if you're trying to like just leverage
  • 00:11:19
    YouTube to build a business then
  • 00:11:21
    channels teaching you how to go viral on
  • 00:11:22
    YouTube and stuff probably isn't the
  • 00:11:24
    best thing for you now I do want to have
  • 00:11:26
    a little caveat here without getting too
  • 00:11:27
    detailed growth based videos that are
  • 00:11:30
    not viral but they are designed to build
  • 00:11:31
    an audience I still think they're really
  • 00:11:33
    really important and when it comes to
  • 00:11:35
    doing your content strategy it's
  • 00:11:36
    definitely worth having some videos
  • 00:11:38
    where their purpose is to grow your
  • 00:11:39
    channel and not generate sales and then
  • 00:11:41
    other videos that are slightly more lead
  • 00:11:43
    based that are designed to deepen your
  • 00:11:44
    connection with your current audience
  • 00:11:46
    and you know pull them down your funnel
  • 00:11:47
    and get sales that way so again I'm not
  • 00:11:49
    against videos that get views to grow
  • 00:11:51
    your audience but just going viral for
  • 00:11:53
    the sake of viral to attract the widest
  • 00:11:55
    audience possible can actually kill your
  • 00:11:57
    business and I'm actually the perfect
  • 00:11:58
    example of that where on my magic
  • 00:11:59
    channel that viral video that I made
  • 00:12:01
    really really damaged my average views
  • 00:12:03
    and the income from my business so I've
  • 00:12:05
    done both parts myself I've done the
  • 00:12:07
    viral route and I've done the business
  • 00:12:08
    route and I can tell you categorically
  • 00:12:10
    that if you're a business owner going
  • 00:12:11
    viral isn't the answer and you still
  • 00:12:13
    want to optimize R views but you want to
  • 00:12:15
    optimize for the right kind of views so
  • 00:12:17
    the real question is not how do I get
  • 00:12:19
    more views it's how do I get more of the
  • 00:12:22
    right kind of views from people who
  • 00:12:24
    actually want to work with me and buy
  • 00:12:25
    from me because if you get the right
  • 00:12:27
    kind of views even just a few 100 of
  • 00:12:29
    those views can literally change your
  • 00:12:31
    business overnight a really good example
  • 00:12:33
    of this is Wilson he's someone who
  • 00:12:34
    joined my coaching program recently and
  • 00:12:36
    his first ever video just got 3,000
  • 00:12:38
    views but he generated four leads from
  • 00:12:40
    this and two of them became clients in
  • 00:12:42
    the real estate Niche which is
  • 00:12:43
    completely awesome that's one video that
  • 00:12:45
    he made that's got 3,000 views and it's
  • 00:12:47
    had these awesome results so this brings
  • 00:12:48
    me on to a quote that I really like
  • 00:12:50
    which is to get better answers you need
  • 00:12:52
    to ask better questions and most people
  • 00:12:55
    ask how do I get more views but if
  • 00:12:57
    you're running a business you think okay
  • 00:12:59
    what is my actual goal with this whole
  • 00:13:01
    YouTube channel thing my guess is it's
  • 00:13:03
    to get more leads and grow your business
  • 00:13:04
    Revenue so the question you should be
  • 00:13:06
    asking is how do I get more leads using
  • 00:13:09
    YouTube not how do I get more views
  • 00:13:11
    using YouTube and as soon as you start
  • 00:13:12
    to ask this question here your entire
  • 00:13:14
    YouTube world will change because you
  • 00:13:16
    realize that it's not about getting
  • 00:13:18
    views it's about getting the right kind
  • 00:13:19
    of views who are actually going to turn
  • 00:13:21
    into leads and that's an entirely
  • 00:13:22
    different strategy so how do we actually
  • 00:13:24
    do this well I'm just going to give you
  • 00:13:25
    a very high level game plan here I'm not
  • 00:13:27
    going to Deep dive into advanced YouTu
  • 00:13:29
    YouTube strategy for businesses but just
  • 00:13:30
    to give you the four basic steps the
  • 00:13:33
    first thing you need to do is understand
  • 00:13:34
    who is your dream client so who do you
  • 00:13:36
    actually want to attract to your YouTube
  • 00:13:37
    channel the kind of people you actually
  • 00:13:38
    want to start working with so you need
  • 00:13:40
    to really know who they are and really
  • 00:13:42
    know what their pains are their goals
  • 00:13:43
    are what have they tried in the past
  • 00:13:45
    what kind of transformation do they want
  • 00:13:47
    what kind of language do they speak when
  • 00:13:49
    they're looking for things on YouTube
  • 00:13:50
    and problems to solve you really need to
  • 00:13:52
    like know exactly who your ideal client
  • 00:13:54
    actually is the second thing you need to
  • 00:13:56
    do is then know exactly what your dream
  • 00:13:57
    client is searching for once you know
  • 00:13:59
    who they are you then need to figure out
  • 00:14:01
    what exactly they're searching for on
  • 00:14:02
    YouTube so most people don't know this
  • 00:14:04
    but YouTube is the second biggest search
  • 00:14:05
    engine in the world after Google and
  • 00:14:07
    obviously Google owns YouTube so
  • 00:14:09
    whenever you search into Google YouTube
  • 00:14:11
    just pops up anyway and your ideal
  • 00:14:13
    client the people that you want to work
  • 00:14:14
    with on your business right now they are
  • 00:14:17
    searching for things on YouTube and you
  • 00:14:19
    need to pop up when they start searching
  • 00:14:21
    for those different things so the first
  • 00:14:22
    thing you need to do is know exactly who
  • 00:14:23
    they are secondly you need to figure out
  • 00:14:25
    what they're searching for and you do
  • 00:14:26
    that through things like keyword
  • 00:14:27
    research again we're not going to go
  • 00:14:28
    into that now but that's the second step
  • 00:14:30
    the third step is then you create videos
  • 00:14:32
    around these topics and these videos
  • 00:14:34
    have a lot of intent behind them because
  • 00:14:36
    they're literally made to answer
  • 00:14:37
    questions that your ideal dream clients
  • 00:14:39
    are searching for so these videos are
  • 00:14:42
    not going to get millions of views
  • 00:14:43
    they're not going to go viral but
  • 00:14:44
    there're super super targeted to your
  • 00:14:46
    dream clients to your ideal viewers and
  • 00:14:48
    it's going to start to attract them to
  • 00:14:50
    your channel make you an authority in
  • 00:14:52
    your Niche and it's going to encourage
  • 00:14:54
    these people to start wanting to work
  • 00:14:55
    with you because they're watching your
  • 00:14:56
    videos and they trust you now you've
  • 00:14:58
    obviously got to make really good videos
  • 00:15:00
    here I'm not just saying you record
  • 00:15:01
    something in your webcam and put a good
  • 00:15:02
    title and it's fine you still need to
  • 00:15:04
    make really good videos you still want
  • 00:15:05
    to optimize for the most number of views
  • 00:15:07
    possible from the right kinds of people
  • 00:15:09
    you still do want good thumbnails good
  • 00:15:11
    titles good hooks good uh editing in
  • 00:15:13
    your videos you still need all those
  • 00:15:15
    different kind of things it's just it
  • 00:15:16
    doesn't have to be super sensationalized
  • 00:15:18
    and high retention and high energy as
  • 00:15:20
    you see in all these entertainment
  • 00:15:22
    YouTube videos so so views are still
  • 00:15:24
    important you still want to optimize the
  • 00:15:25
    views but you want to optimize for the
  • 00:15:27
    right kind of views and then fourthly
  • 00:15:28
    once you've made a really good video all
  • 00:15:30
    you need to do is connect your video to
  • 00:15:32
    your offer so let's just say this is
  • 00:15:33
    your YouTube video you just send people
  • 00:15:35
    to your lead Magnet or to your actual
  • 00:15:36
    product and you just connect the two and
  • 00:15:38
    that is how people are going to
  • 00:15:39
    transition from your YouTube channel to
  • 00:15:41
    your actual offer and all that fun stuff
  • 00:15:43
    so if there's one thing you need to
  • 00:15:44
    remember from this video if you're a
  • 00:15:46
    business owner Ultra preneur expert you
  • 00:15:48
    do not need millions of views you just
  • 00:15:50
    need the right views to really change
  • 00:15:52
    your business and really change your
  • 00:15:53
    life and if you want to learn how to do
  • 00:15:55
    this without making hundreds of videos
  • 00:15:56
    without having years of experience and
  • 00:15:58
    without going viral every single time
  • 00:15:59
    then please check out my coaching
  • 00:16:01
    program by clicking the first link in
  • 00:16:02
    the description which is YouTube credit
  • 00:16:04
    Pro essentially inside this coaching
  • 00:16:05
    program the first thing we do is go over
  • 00:16:07
    mindsets you're in the right mindset to
  • 00:16:08
    make an amazing YouTube channel for your
  • 00:16:10
    business then we really figure out your
  • 00:16:11
    Niche and your ideal viewer all of their
  • 00:16:13
    pain points pleasure points all that
  • 00:16:14
    stuff we just talked about then I'll
  • 00:16:16
    show you how to make a really nice
  • 00:16:17
    YouTube setup a bit like this so it's
  • 00:16:19
    really professional and your viewers see
  • 00:16:21
    you as an authority in your Niche right
  • 00:16:22
    from they GetGo then I show you how to
  • 00:16:24
    create amazing videos that reach your
  • 00:16:26
    target audience and get the right kind
  • 00:16:27
    of views not just viral views then
  • 00:16:29
    fourthly I show you how to monetize it
  • 00:16:31
    so I show you how to transition people
  • 00:16:32
    from your YouTube channel to your
  • 00:16:34
    backend offer and then sixth I explain
  • 00:16:36
    how to scale your YouTube channel as
  • 00:16:37
    well so that's like hiring video editors
  • 00:16:39
    and thumbnail designers and all that
  • 00:16:40
    kind of stuff so they just produce
  • 00:16:41
    videos for you on autopilot so you can
  • 00:16:43
    just focus on serving your actual
  • 00:16:45
    clients if any of that sounds
  • 00:16:46
    interesting hit the first link in the
  • 00:16:47
    description and check out YouTube creder
  • 00:16:49
    Pro
Etiquetas
  • YouTube advice
  • entertainment content
  • education content
  • viral videos
  • business strategy
  • audience targeting
  • YouTube monetization
  • lead generation
  • content strategy