Disney is Perfectly Happy With Their Catastrophic Downfall

00:32:33
https://www.youtube.com/watch?v=GW2Zr8Q6Xqw

Résumé

TLDRThe video articulates that Disney has lost much of its former charm by producing uninspired films and altering classic narratives, leading to substantial financial losses, including declining box office sales and falling stock prices. Once celebrated during the "Disney Renaissance" era (1989-1999) for producing iconic films like "The Lion King" and "Toy Story," Disney now faces criticism for its heavy reliance on acquiring competing studios like Pixar and Marvel, which provided some respite by bringing in successful films. Additionally, Disney's attempts to diversify its narratives to reflect societal changes have stirred controversies, including debates on LGBTQ representation. To compound issues, recent live-action remakes have seen dwindling returns, provoking further discussion on whether Disney's current strategy prioritizes profits over creative storytelling. The company is tangled in varying narratives about corporate obligations, inclusivity, and investor appeasement, questioning whether their recent choices genuinely reflect societal progressiveness or merely aim to secure investor confidence.

A retenir

  • 🎆 Disney's prime was during the 1989-1999 Renaissance era.
  • 🎬 The company now struggles financially with uninspiring films.
  • 💸 Acquiring Pixar and Marvel gave them temporary success.
  • 🌈 Disney's inclusion efforts spark both praise and criticism.
  • 📉 Recent box office failures affect stock prices.
  • 🎭 Live-action remakes suffer from audience fatigue.
  • 📊 Corporate Equality Index affects investor relations.
  • 📽 Acquisitions often transformed creative direction.
  • 📝 Disney risks prioritizing profit over storytelling.
  • ⚖ Disney's societal narrative raises complex debates.

Chronologie

  • 00:00:00 - 00:05:00

    Disney has been criticized for lackluster films and altering classic stories, along with purchasing and changing competitive film studios. This has led to significant financial losses and a decline in Disney's iconic status. During the Disney Renaissance (1989-1999), Disney produced numerous hit films, earning critical acclaim and substantial box office revenue, subsequently influencing culture and music trends.

  • 00:05:00 - 00:10:00

    Pixar's rise began in the late 80s with short films, leading to a partnership with Disney, resulting in 'Toy Story', which became a pivotal moment in animation history. The influence of Pixar and the Disney Renaissance era was profound in shaping popular culture and creating memorable films that taught valuable life lessons, although they received some criticisms for mature themes and stereotypes.

  • 00:10:00 - 00:15:00

    Disney Channel's emergence in the 2000s marked a new era, capitalizing on live-action shows that portrayed tween life realistically. Despite setbacks in animation and competition from studios like DreamWorks, Disney managed to produce hits like 'Lilo and Stitch'. However, Disney's strategy still involved acquiring successful studios, exemplified by their purchase of Pixar in 2006, which allowed continued success through hits like 'Cars' and 'Up'.

  • 00:15:00 - 00:20:00

    In the 2010s, Disney strategically acquired Marvel and Lucasfilm, ushering in a new era of box office successes like the Marvel Cinematic Universe and new Star Wars films. Despite criticisms about changing iconic narratives, particularly from Star Wars fans, Disney experienced financial and cultural dominance with releases that included 'Frozen' and various Pixar successes, continuing their trend of major box office hits.

  • 00:20:00 - 00:25:00

    The exit of Pixar's Jon Lasseter marked a decline in Pixar's success with several box office flops in the 2020s. Disney's animation division similarly struggled to recapture previous success, experiencing failures with films not resonating as expected, possibly due to prioritizing progressive agendas over storytelling. Despite attempts to innovate with live-action remakes, the constant revisiting of old content led to mixed results.

  • 00:25:00 - 00:32:33

    Facing backlash for its corporate social responsibility and inclusive policies, Disney was criticized for prioritizing CEI scores and satisfying investors over creative storytelling. A perceived decline in originality and the focus on profitability through acquisitions has led to financial losses and audience dissatisfaction, showing a potential over reliance on past successes rather than creating new groundbreaking stories.

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Carte mentale

Mind Map

Questions fréquemment posées

  • What is the Disney Renaissance?

    The Disney Renaissance refers to the period between 1989 and 1999 when Disney produced some of its most successful and beloved animated films.

  • Why is Disney struggling financially?

    Disney is struggling financially due to uninspiring new films, altering classic stories, box office failures, and a drop in stock prices.

  • What impact did the acquisition of Pixar have on Disney?

    Disney's acquisition of Pixar in 2006 helped revitalize its animation sector, producing many successful films and generating significant revenue.

  • How did Disney handle controversies related to representation in their films?

    Disney faced backlash for lack of representation and addressed it by adding more diverse characters, though this has led to further controversies as well.

  • How are Disney's live-action remakes performing?

    While some live-action remakes were successful, recent ones like Mulan and Cruella have not met expected performance, possibly due to audience fatigue.

  • What is Disney's relationship with the LGBTQ community?

    Disney has tried to be more inclusive by featuring LGBTQ characters in their films, but this has led to both praise and criticism.

  • What is the Corporate Equality Index (CEI)?

    The CEI is a score given by the Human Rights Campaign to companies based on their inclusivity and support for LGBTQ rights, influencing their attractiveness to investors.

  • How does Disney manage its various film studios?

    Disney often acquires successful film studios like Pixar and Marvel but tries to maintain creative independence to preserve successful storytelling.

  • What criticisms does Disney face regarding its current film strategies?

    Disney faces criticism for prioritizing financial gains over creative storytelling and altering iconic narratives for its films.

  • How has Disney's stock been affected recently?

    Disney's stock has dropped significantly, hitting its lowest prices in nearly a decade due to financial losses and public controversies.

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  • 00:00:00
    Disney is no longer the magical
  • 00:00:01
    wonder-filled universe that it was when
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    we were growing up not only have they
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    been making uninspiring lackluster new
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    films but they have been going back and
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    changing old stories altering the
  • 00:00:11
    narratives of iconic Creations to make
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    things even worse they buy out
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    competitive film studios who are
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    actually making cinematic masterpieces
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    and drag them into the mud but the
  • 00:00:21
    people have had enough with Disney's
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    boring and Bleak vision for the future
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    they are losing hundreds of millions of
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    dollars bombing at the box office with
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    record low sales stock prices dropping
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    to the lowest in decades and while you
  • 00:00:33
    think this may be an indication they
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    need to change it is only going to get
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    worse the real reason Disney is refusing
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    to pay attention to their imminent Doom
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    is much deeper and darker than you could
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    ever imagine you are not just blinded by
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    Nostalgia Disney was actually at its
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    peak from 1989 to 1999. this was known
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    as the Disney Renaissance where some of
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    their best movies were created The
  • 00:00:55
    Little Mermaid Beauty and the Beast
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    Aladdin The Lion King Pocahontas her
  • 00:00:59
    Hercules Mulan Tarzan these eight
  • 00:01:02
    classics all received an overwhelmingly
  • 00:01:04
    positive critical reception but more
  • 00:01:06
    importantly the fans loved it each film
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    generated hundreds of millions of
  • 00:01:10
    dollars in the box office The Lion King
  • 00:01:12
    earned the most at nearly 1 billion
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    dollars making it the 57th most
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    successful film of all time these films
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    were so successful that even their
  • 00:01:20
    soundtracks were selling millions of
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    copies The Little Mermaid six times
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    Platinum Beauty and the Beast three
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    times Platinum Aladdin three times
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    Platinum Pocahontas three times Platinum
  • 00:01:30
    The Lion King reached Diamond status now
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    I did skip over possibly the most iconic
  • 00:01:35
    animated film of the 90s Toy Story and
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    that's because Disney did not actually
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    create this film in the 80s Pixar was
  • 00:01:42
    just an animation group making
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    commercials as a step towards their
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    ultimate goal of making an animated
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    feature film The Studio made shorts to
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    test their render man software and
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    produce animation challenges for the
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    team tin toy successfully garnered
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    attention from Disney who wanted to
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    expand the idea making a film from the
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    the perspective of a toy they developed
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    a relationship where Disney agreed to
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    distribute three films for Pixar as well
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    as provide connections and budget to
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    land Superstars Tom Hanks and Tim Allen
  • 00:02:10
    as lead roles but Pixar had never
  • 00:02:12
    written a movie luckily their co-founder
  • 00:02:14
    John Lasseter had previously been an
  • 00:02:16
    employee of Disney and worked on The Fox
  • 00:02:18
    and the Hound so Jon was tasked with
  • 00:02:20
    writing Pixar's first film he spent
  • 00:02:22
    nearly two years working on the first
  • 00:02:24
    version of Toy Story that depicted Woody
  • 00:02:26
    as a cynical jerk who said your job was
  • 00:02:29
    to think spring weiner I just thought
  • 00:02:32
    you was this vast reserve of brain power
  • 00:02:34
    to consider this for a moment if it
  • 00:02:36
    wasn't for me Andy wouldn't pay any
  • 00:02:38
    attention to you at all in fact my
  • 00:02:40
    stretchy friend you would have been
  • 00:02:41
    hauled away to Goodwill a long time ago
  • 00:02:43
    so shut your mouth and get them off the
  • 00:02:45
    bed when Pixar pitched this Disney
  • 00:02:47
    Executives hated it they thought the
  • 00:02:49
    characters were mean-spirited and would
  • 00:02:51
    send the wrong message to children so
  • 00:02:53
    they shut down production of the film
  • 00:02:55
    Jon was embarrassed and begged for
  • 00:02:57
    another chance Disney gave him two weeks
  • 00:02:59
    to develop another version the second
  • 00:03:01
    iteration of the film depicted a
  • 00:03:03
    perspective of toys who desperately want
  • 00:03:05
    to be played with because they love and
  • 00:03:07
    care about their owners deeply Disney
  • 00:03:08
    green lit the film and luckily it paid
  • 00:03:11
    off in 1995 Toy Story released and
  • 00:03:14
    earned 373 million dollars worldwide
  • 00:03:17
    becoming the second highest grossing
  • 00:03:19
    film of 1995 the first ever full-length
  • 00:03:22
    computer-generated film and a classic
  • 00:03:24
    that shaped the childhoods of millions
  • 00:03:26
    Pixar and Disney followed that up with A
  • 00:03:28
    Bug's Life and Toy Story 2 adding to the
  • 00:03:31
    catalog of amazing films but it wasn't
  • 00:03:33
    just these animated films that made
  • 00:03:35
    Disney so iconic during the Renaissance
  • 00:03:37
    you also had the Mighty Ducks Cool
  • 00:03:39
    Runnings Angels in the Outfield The
  • 00:03:41
    Jungle Book Hocus Pocus The Parent Trap
  • 00:03:43
    heavyweights let me know some of your
  • 00:03:45
    favorites it's also important to
  • 00:03:47
    understand that during the 90s Disney
  • 00:03:49
    also owned two major Production Studios
  • 00:03:51
    Touchstone and Hollywood pictures
  • 00:03:53
    Touchstone produced Armageddon Pretty
  • 00:03:56
    Woman Dead Poet Society Sister Act while
  • 00:03:59
    Hollywood pictures produced Tombstone
  • 00:04:01
    The Sixth Sense and a bunch of others I
  • 00:04:03
    don't personally recognize in short
  • 00:04:05
    Disney absolutely dominated the 90s they
  • 00:04:08
    created iconic moments of magic that
  • 00:04:10
    taught us valuable life lessons they
  • 00:04:12
    taught us right and wrong never pretend
  • 00:04:13
    to be something you are not listen to
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    your parents love and cherish your
  • 00:04:17
    family lessons that would make us
  • 00:04:19
    well-rounded human beings however they
  • 00:04:21
    did get their fair share of criticism
  • 00:04:22
    back then as well the Hunchback of Notre
  • 00:04:25
    Dame explores themes such as lust
  • 00:04:26
    Obsession and religious hypocrisy which
  • 00:04:29
    are more mature and intense than typical
  • 00:04:31
    Disney fare the character of Esmeralda
  • 00:04:34
    was critiqued for her sexualized design
  • 00:04:36
    objectifying and misrepresenting her
  • 00:04:38
    character the 1989 VHS cover of The
  • 00:04:40
    Little Mermaid was banned and later
  • 00:04:42
    changed when people noticed it contained
  • 00:04:44
    phallic imagery but these days many
  • 00:04:46
    people think we should have been harsher
  • 00:04:48
    on Disney films in the 90s which has
  • 00:04:49
    caused people to go back in the past and
  • 00:04:51
    become critical of what they thought
  • 00:04:53
    were great films and before we
  • 00:04:55
    absolutely dismantle your favorite
  • 00:04:56
    childhood films let me tell you about
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    patrickcc to take advantage and win some
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    money Aladdin as a whole was criticized
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    for perpetuating negative stereotypes
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    and presenting a distorted and
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    one-dimensional view of the Arab world
  • 00:06:10
    they also thought that the casting of
  • 00:06:12
    white actor Robin Williams to voice the
  • 00:06:14
    genie who is a mystical being living in
  • 00:06:16
    a lamp was considered whitewashing since
  • 00:06:18
    the character had cultural connotations
  • 00:06:19
    associated with the Middle East Disney
  • 00:06:22
    also went back and changed controversial
  • 00:06:24
    lyrics in the song Arabian Nights a joke
  • 00:06:26
    from the bloopers reel in Toy Story 2
  • 00:06:28
    raised so much controversy in 2019 that
  • 00:06:30
    Disney decided to remove it you know I'm
  • 00:06:33
    sure I could get you a part into a story
  • 00:06:34
    three I'm sorry are we back oh all right
  • 00:06:37
    girls lovely talking with you
  • 00:06:39
    considering the sexual misconduct
  • 00:06:41
    allegations against Disney Executives
  • 00:06:42
    this joke didn't age well Pocahontas was
  • 00:06:45
    accused of appropriating and
  • 00:06:47
    commodifying Native American culture for
  • 00:06:49
    profit without showing proper respect or
  • 00:06:50
    understanding of the cultures and
  • 00:06:52
    traditions they were depicting while
  • 00:06:54
    also being too historically inaccurate
  • 00:06:56
    they also depicted a relationship that
  • 00:06:58
    falsely represented how natives fell
  • 00:06:59
    about European settlers their song
  • 00:07:01
    Savages is a war song in the film with
  • 00:07:04
    some questionable lyrics their whole
  • 00:07:06
    disgusting race is like a curse their
  • 00:07:08
    skins a hellish red they're only good
  • 00:07:10
    when dead they're different from us
  • 00:07:11
    which means they must be evil people
  • 00:07:13
    were angry that they made such an
  • 00:07:14
    abhorrent song into a catchy tune
  • 00:07:16
    however Defenders simply say that this
  • 00:07:18
    is an accurate way to depict how
  • 00:07:19
    horrifying and absurd their mindset was
  • 00:07:21
    Disney did go back and change some of
  • 00:07:23
    the lyrics from their whole disgusting
  • 00:07:25
    race is like a curse to here's what you
  • 00:07:28
    get when the races are diverse however
  • 00:07:30
    there is no argument that the
  • 00:07:32
    Renaissance Era was Disney's Peak and
  • 00:07:34
    the only reason they survived throughout
  • 00:07:36
    the 2000s was because of their ability
  • 00:07:37
    to buy the companies that were actually
  • 00:07:39
    making great art the 2000s is often
  • 00:07:42
    described as Disney's experimental era
  • 00:07:44
    because the company started trying
  • 00:07:46
    different Ventures to keep their
  • 00:07:47
    billions flowing in the Disney Channel
  • 00:07:49
    was their Venture into daytime
  • 00:07:51
    television and was the last original
  • 00:07:52
    creation before they kind of gave up
  • 00:07:54
    Even Stevens and Lizzie McGuire were
  • 00:07:57
    their first big successes in the
  • 00:07:58
    live-action sect which led to huge hits
  • 00:08:01
    like that's a raven Suite Life of Zack
  • 00:08:03
    and Cody Hannah Montana and Wizards of
  • 00:08:05
    Waverly Place these shows rooted our
  • 00:08:07
    problems as tweens into reality they
  • 00:08:09
    depicted fun adventures while also
  • 00:08:11
    tackling real problems like how to talk
  • 00:08:13
    to your first crush how to combat
  • 00:08:15
    bullies going through puberty among
  • 00:08:17
    other Growing Pains every single one of
  • 00:08:19
    their successful TV shows were turned
  • 00:08:21
    into movies which speaks to their
  • 00:08:23
    experimental nature but they also
  • 00:08:24
    produced original TV movies like Smart
  • 00:08:26
    House Cadet Kelly the Halloweentown
  • 00:08:29
    series and of course High School Musical
  • 00:08:31
    for the people that didn't grow up
  • 00:08:32
    during this era it's hard to describe
  • 00:08:34
    how much the Disney Channel impacted
  • 00:08:36
    children kids in the 50s through the 70s
  • 00:08:38
    pretty much only watched cartoons on
  • 00:08:40
    Saturday mornings 80s and 90s kids
  • 00:08:42
    watched before school and after school
  • 00:08:44
    but had less variety and autonomy over
  • 00:08:46
    what they were watching early 2000s kids
  • 00:08:48
    grew up with multiple TVs in the house
  • 00:08:50
    if parents wanted to control the
  • 00:08:52
    television they likely had a playroom TV
  • 00:08:54
    or bedroom TV where they could watch
  • 00:08:55
    whatever they want they had DVRs
  • 00:08:57
    playback software endless amounts of
  • 00:08:59
    reruns and even multiple channels that
  • 00:09:01
    aired the same shows Disney Channel
  • 00:09:03
    shows were averaging anywhere from 4 to
  • 00:09:05
    10 million viewers on the premieres
  • 00:09:07
    alone Hannah Montana and the Cheetah
  • 00:09:09
    Girls became International Superstars
  • 00:09:11
    doing Stadium tours with 10 000 plus
  • 00:09:13
    people singing songs that were based on
  • 00:09:15
    a Disney Channel TV show and while their
  • 00:09:17
    live-action TV thrived their animated TV
  • 00:09:20
    shows were much weaker than competitors
  • 00:09:21
    Nickelodeon and Cartoon Network but they
  • 00:09:23
    still had some solid new additions with
  • 00:09:25
    the proud family Kim Possible and
  • 00:09:27
    Phineas and Ferb all of those also got
  • 00:09:29
    there on TV movies but if it wasn't for
  • 00:09:31
    Pixar Disney's animated film presence
  • 00:09:33
    would have tanked they started the 2000s
  • 00:09:35
    with The Emperor's New Groove which fans
  • 00:09:38
    loved but it failed to meet the
  • 00:09:39
    financial success of the Renaissance Era
  • 00:09:41
    films only profiting about 70 million
  • 00:09:43
    dollars which isn't enough for Disney
  • 00:09:45
    from here hand-drawn animation was being
  • 00:09:47
    considered Obsolete and Disney had not
  • 00:09:49
    been working on computer-generated
  • 00:09:51
    animation to make things worse there was
  • 00:09:53
    new competition on the horizon
  • 00:09:55
    DreamWorks Disney created a competitor
  • 00:09:57
    to Pixar and DreamWorks called Secret
  • 00:09:59
    lab but the films they produce failed to
  • 00:10:01
    meet expectations dinosaur was their
  • 00:10:03
    2000 film that featured CGI prehistoric
  • 00:10:06
    creatures the movie was just all right
  • 00:10:08
    not impressive enough for their CGI
  • 00:10:10
    debut it secured over 300 million
  • 00:10:12
    dollars in the box office but they
  • 00:10:13
    expected more secret lab closed down
  • 00:10:15
    after one failure Pixar exploded again
  • 00:10:18
    with Monsters Inc and DreamWorks came
  • 00:10:20
    out of the gates hot with chicken run
  • 00:10:21
    and Shrek Shrek 2 secured 900 million
  • 00:10:25
    dollars in the box office Disney was
  • 00:10:27
    trembling the Lilo and Stitch movie was
  • 00:10:29
    the last original bona fide hit Disney
  • 00:10:31
    had since the 90s grossing 273 million
  • 00:10:34
    dollars but it still didn't even come
  • 00:10:36
    close to Pixar Finding Nemo grossed
  • 00:10:38
    nearly 1 billion dollars worldwide the
  • 00:10:41
    incredible 600 million dollars Monsters
  • 00:10:43
    Inc 500 million but it wasn't even just
  • 00:10:45
    the money Disney's animation was
  • 00:10:46
    outdated and their storylines were
  • 00:10:48
    almost exactly the same from 1989 now
  • 00:10:50
    until the 2000s they knew they could not
  • 00:10:53
    compete with the creativity of Pixar
  • 00:10:54
    DreamWorks so CEO Bob Iger decided to
  • 00:10:57
    acquire Pixar in 2006 for 7.4 billion
  • 00:11:01
    dollars every movie after 2006 by Pixar
  • 00:11:04
    could technically be considered a Disney
  • 00:11:06
    movie but John Lasseter at Pixar was not
  • 00:11:09
    going to let them ruin his films he
  • 00:11:11
    demanded that Disney Executives have
  • 00:11:12
    little power over the creative direction
  • 00:11:14
    of Pixar films and since Disney needed
  • 00:11:17
    Pixar they obliged and saw even more
  • 00:11:20
    success cars Ratatouille Wally Up Pixar
  • 00:11:23
    saved Disney but only for a little bit
  • 00:11:26
    to make matters worse for Disney they
  • 00:11:28
    were struggling to find big success in
  • 00:11:29
    live-action films there was really only
  • 00:11:31
    two films that carried this era Pirates
  • 00:11:33
    of the Caribbean which became a
  • 00:11:35
    multi-billion dollar series over the
  • 00:11:37
    next two decades and Chronicles of
  • 00:11:39
    Narnia which also grossed over a billion
  • 00:11:41
    dollars worldwide even though that was
  • 00:11:43
    technically a spin-off from a book
  • 00:11:44
    series written in the 50s other than
  • 00:11:46
    that we got some cult classics like The
  • 00:11:48
    Princess Diaries Freaky Friday Bridge to
  • 00:11:50
    Terabithia and Remember the Titans
  • 00:11:52
    however as we went into the 2010s Disney
  • 00:11:54
    Channel ratings started to dwindle the
  • 00:11:56
    only show still gaining viewership was
  • 00:11:58
    Wizards of Waverly place by that point
  • 00:12:00
    kids like me were in high school and
  • 00:12:02
    moving on from Disney it seemed like
  • 00:12:04
    every sector of their business was
  • 00:12:05
    facing imminent disaster as we passed
  • 00:12:07
    2010. their TV cartoons weren't as good
  • 00:12:10
    as Nickelodeon or Cartoon Network their
  • 00:12:12
    animated films weren't as good as Pixar
  • 00:12:13
    and DreamWorks their live-action TV
  • 00:12:15
    shows were losing Steam and honestly
  • 00:12:17
    they never really had booming success
  • 00:12:19
    with live-action films aside from a few
  • 00:12:21
    so instead of buckling down figuring out
  • 00:12:23
    where they are going wrong figuring out
  • 00:12:25
    how to create wonderful imaginative
  • 00:12:27
    universes like they did in the 90s and
  • 00:12:29
    for nearly 100 years before they took
  • 00:12:32
    the easy way out and just bought out
  • 00:12:33
    companies who were actually making great
  • 00:12:35
    art Disney actually has a long history
  • 00:12:37
    of buying companies that are competing
  • 00:12:39
    with them or buying into Industries they
  • 00:12:41
    want to take part in like in 1993 they
  • 00:12:43
    purchased the Mighty Ducks hockey team
  • 00:12:45
    and the California Angels baseball team
  • 00:12:47
    why because they wanted to make a hockey
  • 00:12:49
    movie in a baseball movie and they
  • 00:12:50
    weren't just gonna waste an opportunity
  • 00:12:51
    to create a money-making professional
  • 00:12:53
    sports Empire while they failed but the
  • 00:12:56
    movies were pretty good then in 1996
  • 00:12:57
    they purchased ESPN as a whole when they
  • 00:13:00
    acquired ABC Inc and to save you a bunch
  • 00:13:02
    of time this is every single company
  • 00:13:04
    that Disney owns today real estate
  • 00:13:06
    companies theme parks merchandising Vice
  • 00:13:09
    National Geographic Hulu and even GoPro
  • 00:13:11
    Disney has their white gloves in just
  • 00:13:13
    about every business imaginable they
  • 00:13:15
    were once a company that took pride in
  • 00:13:17
    creating cinematic masterpieces to last
  • 00:13:19
    decades with the help of Bob Iger they
  • 00:13:21
    became focused on one thing and one
  • 00:13:24
    thing only profit and in the start of
  • 00:13:26
    the 2010s they did pretty dang good
  • 00:13:28
    after they purchased Marvel
  • 00:13:29
    entertainment for 4.4 billion many
  • 00:13:32
    people thought Disney acquiring Marvel
  • 00:13:34
    would remove some of the edge these
  • 00:13:36
    Marvel characters had just like Jon
  • 00:13:37
    Lasseter made sure Disney didn't ruin
  • 00:13:39
    Pixar Marvel's president Kevin feige was
  • 00:13:42
    going to continue to control the
  • 00:13:43
    creative direction for future films
  • 00:13:45
    Kevin produced most of the iconic Marvel
  • 00:13:47
    movies in the early 2000s Spider-Man 1 2
  • 00:13:50
    and 3 Iron Man The Incredible Hulk
  • 00:13:52
    Fantastic Four Marvel was on fire and
  • 00:13:55
    Disney's Newfound ownership would
  • 00:13:56
    surprisingly make things better in the
  • 00:13:58
    beginning feige had a for the Marvel
  • 00:14:00
    Cinematic Universe that no one had
  • 00:14:01
    attempted before on the big screen his
  • 00:14:04
    plan was to make an interconnected
  • 00:14:05
    Universe of films all building to one
  • 00:14:07
    finale Iron Man 2 Thor Captain America
  • 00:14:10
    they came out of the gates hot The
  • 00:14:12
    Avengers securing 1.5 billion dollars
  • 00:14:15
    worldwide which made it the third
  • 00:14:16
    highest grossing film of all time in
  • 00:14:18
    2012 Iron Man 3 Thor the Dark World the
  • 00:14:22
    Winter Soldier Guardians of the Galaxy
  • 00:14:24
    Ant-Man Marvel was releasing two huge
  • 00:14:27
    feature films per year and each time it
  • 00:14:29
    was a cultural event all the way up
  • 00:14:31
    through 2019 there were breaking records
  • 00:14:33
    left and right Deadpool Thor Ragnarok
  • 00:14:35
    Deadpool 2 Venom all were massive then
  • 00:14:38
    black panther becoming the highest
  • 00:14:40
    grossing film directed by a black
  • 00:14:42
    filmmaker grossing over 1.3 billion
  • 00:14:44
    dollars the film celebrated Black
  • 00:14:46
    Culture in a groundbreaking way offering
  • 00:14:48
    a vision of Africa through the fictional
  • 00:14:50
    nation of wakanda that was rich Advanced
  • 00:14:52
    and uncolonized the film showcased a
  • 00:14:55
    specific beautiful black aesthetic from
  • 00:14:57
    Afrocentric natural hair to careful
  • 00:14:59
    designed costumes drawing from various
  • 00:15:01
    African references this attention to
  • 00:15:03
    detail reflected the diversity of black
  • 00:15:05
    culture and identity but the two movies
  • 00:15:07
    that wrapped up Marvel's decade-long
  • 00:15:08
    dominance are Avengers Infinity war and
  • 00:15:11
    Avengers end game Infinity War grossed 2
  • 00:15:13
    billion at the box office making it the
  • 00:15:15
    highest grossing superhero film of all
  • 00:15:17
    time only to be beaten by endgame the
  • 00:15:20
    next year 2.7 billion dollars worldwide
  • 00:15:23
    many people believe these two movies are
  • 00:15:25
    in the top 10 best superhero films of
  • 00:15:27
    all time and they also believe them to
  • 00:15:29
    be the end of Marvel's dominance after
  • 00:15:31
    all it was Kevin feige's Vision to build
  • 00:15:33
    all these stories throughout the years
  • 00:15:35
    until they came together an end game
  • 00:15:36
    Pixar continued to steamroll ahead in
  • 00:15:39
    the 2010s Toy Story 3 became the highest
  • 00:15:41
    grossing animated film of all time Brave
  • 00:15:43
    which was a new story that became a
  • 00:15:45
    massive hit earning half a billion in
  • 00:15:46
    the box office Monsters University
  • 00:15:48
    grossed over 700 million then Inside Out
  • 00:15:51
    was even bigger at 850 million Finding
  • 00:15:53
    Dory was another billion dollar box
  • 00:15:55
    office success if you look at Pixar's
  • 00:15:57
    catalog from 1995 to 27 teen they had
  • 00:16:00
    one flop one of the most impressive runs
  • 00:16:02
    in history Disney was in Total
  • 00:16:03
    Domination at the start of the 2010s
  • 00:16:05
    yeah they were being carried by their
  • 00:16:07
    Acquisitions but they made a short
  • 00:16:08
    comeback from their own Animation Studio
  • 00:16:10
    Wreck-It Ralph in 2012 was a very Pixar
  • 00:16:13
    inspired film about the lives of video
  • 00:16:15
    game characters inside the arcade
  • 00:16:16
    machines earning a solid 500 million at
  • 00:16:19
    the box office got the momentum building
  • 00:16:20
    for what was about to come Frozen the
  • 00:16:23
    highest grossing animated film of all
  • 00:16:25
    time beating out Toy Story 3 1.28
  • 00:16:28
    billion dollars but the success of
  • 00:16:30
    Frozen was more than just money Disney
  • 00:16:32
    was able to recreate the magic and
  • 00:16:34
    cultural dominance they had in the 90s
  • 00:16:36
    an original princess movie with
  • 00:16:38
    addicting musical performances valuable
  • 00:16:40
    life lessons for kids like learning to
  • 00:16:42
    be brave take risks communicate your
  • 00:16:44
    conflicts and always love your friends
  • 00:16:46
    and family it just felt right to see my
  • 00:16:48
    little sister have an iconic Disney film
  • 00:16:50
    to grow up with then they followed up
  • 00:16:52
    with Big Hero 6 and Moana both solid
  • 00:16:54
    additions to the new Pixar inspired
  • 00:16:56
    Disney catalog they also took a big step
  • 00:16:58
    Progressive in 2014 on an episode of
  • 00:17:01
    Good Luck Charlie Disney displayed a
  • 00:17:03
    same-sex couple for the first time
  • 00:17:06
    Taylor has two moms something that would
  • 00:17:10
    become a key part of all of their films
  • 00:17:12
    years later their live action film
  • 00:17:13
    Cinderella and the Jungle Book were also
  • 00:17:15
    huge hits Beauty and the Beast earned
  • 00:17:17
    over one billion dollars by the
  • 00:17:19
    mid-2010s everything was booming again
  • 00:17:21
    Disney just could not miss in 2012 they
  • 00:17:24
    purchased lucasfilm the creators of Star
  • 00:17:27
    Wars for four billion dollars although
  • 00:17:29
    this acquisition financially would be
  • 00:17:30
    fruitful for Disney there are a lot of
  • 00:17:32
    mixed opinions regarding the execution
  • 00:17:34
    of these films their first release with
  • 00:17:36
    lucasfilm was in 2015 Star Wars the
  • 00:17:38
    Force awakens which as it sits is the
  • 00:17:41
    11th highest grossing film of all time
  • 00:17:43
    adjusted for inflation earning two
  • 00:17:44
    billion dollars a huge success but it
  • 00:17:47
    didn't actually continue the Star Wars
  • 00:17:48
    story that was developed for the past 40
  • 00:17:50
    years it's like they changed everything
  • 00:17:52
    the fans knew and loved about their
  • 00:17:54
    characters and wrote a new story
  • 00:17:55
    visually it was stunning and people who
  • 00:17:57
    were new to the franchise adored it but
  • 00:17:59
    longtime fans were disappointed hoping
  • 00:18:01
    the second film would be better Rogue
  • 00:18:03
    one in 2016 took a bit of a risk casting
  • 00:18:05
    lesser known or at the time not A-list
  • 00:18:07
    actors Felicity Jones and Diego Luna
  • 00:18:10
    Disney Executives were supposedly not
  • 00:18:12
    fully satisfied with the first cut and
  • 00:18:14
    will bring in writer and director Tony
  • 00:18:15
    Gilroy to help with the movie with his
  • 00:18:17
    help streamlining at all
  • 00:18:18
    reconceptualizing the story reshooting
  • 00:18:20
    scenes and editing with the iconic Darth
  • 00:18:22
    Vader fight scene being added right at
  • 00:18:24
    the end of filming the movie would be a
  • 00:18:26
    huge hit it was the last critically
  • 00:18:27
    acclaimed and beloved Star Wars movie
  • 00:18:29
    despite having a billion dollar decrease
  • 00:18:31
    in revenue from the previous one Star
  • 00:18:33
    Wars is a multi-generational classic
  • 00:18:36
    that is always going to bring in Revenue
  • 00:18:37
    due to it being the most popular film
  • 00:18:39
    franchise of all time using Revenue
  • 00:18:41
    alone is not an accurate representation
  • 00:18:43
    of how the community felt about these
  • 00:18:45
    films and there are people who dedicate
  • 00:18:47
    their entire lives diving into the
  • 00:18:49
    insane complexity that is this Cinematic
  • 00:18:51
    Universe that Georgia Lucas created so
  • 00:18:53
    to sit here and describe where every
  • 00:18:54
    film went wrong would take forever but
  • 00:18:56
    there is some crucial information to
  • 00:18:58
    understand why Disney tainted the Star
  • 00:19:00
    Wars legacy Disney CEO Bob Iger wrote in
  • 00:19:03
    his 2019 Memoir that George Lucas wrote
  • 00:19:06
    outlines for for a Star Wars Trilogy Bob
  • 00:19:08
    said we needed to buy them though we
  • 00:19:10
    made it clear in the purchase agreement
  • 00:19:11
    that we would not be contractually
  • 00:19:12
    obligated to adhere to the plot lines he
  • 00:19:15
    had laid out instead Disney gave
  • 00:19:16
    creative control to director JJ Abrams
  • 00:19:19
    screenwriter Michael arnt and lucasfilm
  • 00:19:21
    president Kathleen Kennedy from the very
  • 00:19:23
    beginning George Lucas saw them ruining
  • 00:19:25
    his vision for the trilogy he felt
  • 00:19:26
    betrayed Disney loved his ideas and
  • 00:19:29
    bought him out only to change everything
  • 00:19:30
    they loved and instead of them coming up
  • 00:19:32
    with their own cohesive story they let
  • 00:19:34
    multiple directors take the leads for
  • 00:19:36
    different films Ryan Johnson for The
  • 00:19:37
    Last Jedi and JJ Abrams for the rise of
  • 00:19:40
    Skywalker critics say these films
  • 00:19:41
    subvert our expectations but that's just
  • 00:19:44
    a fancy way of saying it's unpredictable
  • 00:19:45
    and just because it's unpredictable
  • 00:19:47
    doesn't mean it's good the film's
  • 00:19:49
    decisions regarding character arcs plot
  • 00:19:51
    twists and the identity of certain
  • 00:19:52
    characters felt totally random and
  • 00:19:55
    lacked continuity going against the man
  • 00:19:57
    who created this franchise obviously
  • 00:19:59
    pissed off longtime fans and although
  • 00:20:01
    each movie brought in serious profits
  • 00:20:03
    they felt like Disney took advantage of
  • 00:20:05
    George Lucas and the massive Star Wars
  • 00:20:07
    Community financially speaking
  • 00:20:09
    throughout the 2010s Disney Reigns
  • 00:20:10
    Supreme with almost no dents in their
  • 00:20:12
    armor but the only way to go from here
  • 00:20:14
    was down starting with Pixar the studio
  • 00:20:16
    that saved them 20 years earlier Jon
  • 00:20:19
    Lasseter Pixar and Walt Disney Animation
  • 00:20:22
    Studios Chief creative officer took a
  • 00:20:24
    leave of absence in 2017 after
  • 00:20:26
    Revelations last year that he sexually
  • 00:20:28
    harassed multiple employees during his
  • 00:20:30
    tenure at Pixar Jon was known for
  • 00:20:32
    grabbing kissing making comments about
  • 00:20:35
    physical attributes John responded with
  • 00:20:37
    I've recently had a number of difficult
  • 00:20:39
    conversations that have been very
  • 00:20:40
    painful for me it's never easy to face
  • 00:20:42
    your missteps but it's the only way to
  • 00:20:44
    learn from them Lasseter made himself
  • 00:20:46
    the victim hoping to gain sympathy of
  • 00:20:48
    those who oppose this sudden metoo
  • 00:20:50
    movement Disney didn't fire him until he
  • 00:20:52
    finished the projects that he was
  • 00:20:53
    working on he stayed there for another
  • 00:20:55
    year to finish Incredibles 2 and Toy
  • 00:20:57
    Story 4. both were massive commercial
  • 00:20:59
    and critical successes although Jon was
  • 00:21:01
    exposed for being a Relentless creep
  • 00:21:03
    deserving of his termination there is no
  • 00:21:05
    doubt that he was the creative genius at
  • 00:21:07
    Pixar after he left Pixar died onward
  • 00:21:11
    was a box office flop and received
  • 00:21:13
    controversy for this clip it's not easy
  • 00:21:15
    being a new parent Michael girlfriend's
  • 00:21:17
    daughter got me pulling my hair out okay
  • 00:21:19
    the officer mentions her girlfriend's
  • 00:21:21
    daughter obviously stating that she is a
  • 00:21:23
    lesbian most people didn't even notice
  • 00:21:25
    this quick line in fact the lgbtq
  • 00:21:27
    community was pretty happy about it
  • 00:21:28
    however this short scene got the film
  • 00:21:30
    banned in multiple Middle Eastern
  • 00:21:32
    countries from there Seoul was a flop
  • 00:21:34
    Luca was a flop turning red managed to
  • 00:21:37
    barely make a profit but when you
  • 00:21:38
    consider marketing expenses it's still a
  • 00:21:40
    flop Pixar was spending 100 to 200
  • 00:21:43
    million dollars per film to make these
  • 00:21:44
    detailed beautiful universes but lacked
  • 00:21:47
    any decent storytelling to keep you
  • 00:21:48
    engaged light year was the unforeseen
  • 00:21:50
    spin-off of Toy Story's Buzz Lightyear
  • 00:21:52
    and in this one Pixar took their
  • 00:21:54
    inclusion to new heights when they
  • 00:21:56
    displayed a same-sex couple kissing
  • 00:21:58
    conservatives claimed a light year was
  • 00:22:00
    an attempt by Disney to indoctrinate
  • 00:22:02
    children and shape their beliefs social
  • 00:22:04
    media saw a firestorm of different
  • 00:22:06
    opinions online and the movie failed in
  • 00:22:08
    the box office but not just because of
  • 00:22:10
    controversy it's because they depicted
  • 00:22:11
    Buzz as more of a human than the toy we
  • 00:22:13
    all know and love it was voiced by not
  • 00:22:16
    Tim Allen and it's An Origin story that
  • 00:22:18
    nobody really needed in the first place
  • 00:22:20
    it's hard to say what exactly went wrong
  • 00:22:22
    at Pixar in the past few years it can't
  • 00:22:24
    Simply Be Lassiter's exit because he was
  • 00:22:26
    hired by Sky dance animations and their
  • 00:22:28
    first movie luck was a commercial and
  • 00:22:30
    critical failure Pixar has never had so
  • 00:22:32
    many failures commercially and
  • 00:22:34
    critically in their entire history they
  • 00:22:36
    are on life support and don't know how
  • 00:22:37
    to save themselves the next sector of
  • 00:22:39
    Disney's business to go was their own
  • 00:22:41
    Animation Studio instead of taking risks
  • 00:22:43
    on new story lines they continue pushing
  • 00:22:45
    what was working Ralph breaks the
  • 00:22:47
    internet was a solid sequel that was
  • 00:22:48
    loved by fans and critics also turned to
  • 00:22:51
    decent profit Frozen 2 was bound to be a
  • 00:22:53
    Smash Hit and ended up being bigger than
  • 00:22:54
    they probably imagined 1.4 billion
  • 00:22:57
    dollars in the box office the second
  • 00:22:59
    highest grossing animated film of all
  • 00:23:01
    time hopefully this was enough profit to
  • 00:23:02
    handle all the loss they were about to
  • 00:23:04
    take in the 2020s Ryan The Last Dragon
  • 00:23:06
    flop and Kanto had an okay box office
  • 00:23:09
    performance but got more popular once it
  • 00:23:11
    was added to the Disney plus streaming
  • 00:23:12
    service strange world was a massive box
  • 00:23:15
    office failure and had yet another LGB Q
  • 00:23:17
    controversy the main character Ethan
  • 00:23:20
    clade is an openly gay teenager whose
  • 00:23:22
    crush is the male character diazzo this
  • 00:23:24
    is the first Disney film with an openly
  • 00:23:26
    gay lead character teachers in Florida
  • 00:23:28
    were being investigated for showing this
  • 00:23:30
    film to their students opposers think
  • 00:23:32
    that Disney animations is failing
  • 00:23:34
    because they choose not to write an
  • 00:23:35
    interesting and meaningful storyline but
  • 00:23:37
    rather focus on pushing an agenda to
  • 00:23:39
    Children however the lgbtq community
  • 00:23:42
    feels like they are finally getting
  • 00:23:43
    deserved representation in films but
  • 00:23:46
    Disney made their stance towards the
  • 00:23:47
    lgbtq community very clear in March of
  • 00:23:50
    2022 when Florida legislator passed
  • 00:23:53
    hb1557 otherwise known as the don't say
  • 00:23:56
    gay bill this bill prohibits instruction
  • 00:23:58
    on sexual orientation or gender identity
  • 00:24:01
    in grades kindergarten through third
  • 00:24:03
    grade the bill is framed around the
  • 00:24:05
    fundamental rights of parents to make
  • 00:24:07
    decisions regarding the upbringing and
  • 00:24:09
    control of their children since Disney
  • 00:24:11
    World is located in Florida they were
  • 00:24:13
    pressured to take a stance they issued a
  • 00:24:15
    statement Florida's hb15 five seven
  • 00:24:18
    should have never been passed and should
  • 00:24:19
    never have been signed into law our goal
  • 00:24:22
    as a company is for this law to be
  • 00:24:23
    repealed by the legislator or struck
  • 00:24:25
    down in the courts and we remain
  • 00:24:27
    committed to supporting the national and
  • 00:24:29
    state organizations working to achieve
  • 00:24:31
    that Disney did not attempt to block
  • 00:24:32
    this law while it was in process and as
  • 00:24:34
    far as we know have not made any
  • 00:24:36
    progress towards getting it changed Walt
  • 00:24:38
    Disney Studios was able to offset some
  • 00:24:40
    of the losses from their two Animation
  • 00:24:42
    Studios failing with live-action remakes
  • 00:24:44
    of Classics from 2015 Disney has been on
  • 00:24:47
    a remake tirade Cinderella The Jungle
  • 00:24:49
    Book Alice Through the Looking Glass
  • 00:24:51
    Beauty and the Beast Dumbo Aladdin Lady
  • 00:24:53
    and the all of these were very
  • 00:24:55
    safe and Solid box office successes but
  • 00:24:58
    the biggest was none other than the Lion
  • 00:25:00
    King earning 1.6 billion dollars making
  • 00:25:02
    it the highest grossing animated film of
  • 00:25:05
    all time however these safe remakes
  • 00:25:08
    would come to a screeching halt Mulan
  • 00:25:10
    Cruella Pinocchio Peter Pan all failed
  • 00:25:13
    to make substantial Revenue now this
  • 00:25:15
    could be due to the pandemic shutting
  • 00:25:16
    down theaters and people being scared to
  • 00:25:18
    go out in public but it's more likely
  • 00:25:20
    that Disney fans are just exhausted from
  • 00:25:22
    the oversaturation of old stories so
  • 00:25:25
    they threw a curveball at a classic The
  • 00:25:27
    Little Mermaid 2023 was a live action
  • 00:25:29
    remake that casted Hallie Bailey as
  • 00:25:32
    Ariel this made headlines because the
  • 00:25:34
    original 1989 animation depicted Ariel
  • 00:25:36
    as a white woman whereas Hallie is
  • 00:25:38
    African-American Disney has been accused
  • 00:25:40
    of whitewashing their characters for
  • 00:25:42
    years but we don't often see them
  • 00:25:43
    totally change the race of one of their
  • 00:25:45
    main characters critics accused Disney
  • 00:25:47
    of blatantly pandering trying to change
  • 00:25:49
    something that was a non-issue in the
  • 00:25:50
    first place however Defenders pointed
  • 00:25:52
    out that mermaids don't have a race
  • 00:25:54
    because they are not real and Disney has
  • 00:25:56
    had very few black lead characters over
  • 00:25:58
    the years some people in the middle
  • 00:26:00
    thought that the lead just didn't look
  • 00:26:01
    like Ariel specifically because her hair
  • 00:26:03
    is orange and not red normally these
  • 00:26:05
    controversies lead to failure but fans
  • 00:26:07
    and critics seem to like this movie and
  • 00:26:09
    it made a nice profit however their
  • 00:26:11
    upcoming Snow White remake has easily
  • 00:26:13
    received the most controversy out of
  • 00:26:14
    them all and it hasn't even come out yet
  • 00:26:16
    it all started with the casting of
  • 00:26:18
    Rachel zegler a Colombian American set
  • 00:26:20
    to play the role of Snow White this
  • 00:26:22
    specific princess is known for having
  • 00:26:23
    pale white skin and dark hair but
  • 00:26:26
    Rachel's skin color is not why people
  • 00:26:27
    are angry it's her constant reminders
  • 00:26:29
    that she hates the original story I mean
  • 00:26:32
    you know the original cartoon came out
  • 00:26:34
    in 1937 and very evidently so
  • 00:26:37
    um there is a big focus on her love
  • 00:26:40
    story
  • 00:26:41
    um with a guy who literally stalks her
  • 00:26:43
    yeah weird weird the cartoon was made 85
  • 00:26:47
    years ago and therefore it's extremely
  • 00:26:51
    dated when it comes to the ideas of
  • 00:26:54
    women being in rules of power I just
  • 00:26:56
    mean that it's no longer 1937. I was
  • 00:26:59
    scared of the original cartoon I think I
  • 00:27:01
    watched it once and then I never picked
  • 00:27:03
    it up again even people who are
  • 00:27:04
    extremely for Disney reshaping and
  • 00:27:06
    modifying their Classics to fit a modern
  • 00:27:07
    society think Rachel is annoying
  • 00:27:09
    entitled and disrespectful and on top of
  • 00:27:12
    that she doesn't think she's being paid
  • 00:27:13
    enough
  • 00:27:14
    in there are 18 hours in address of an
  • 00:27:17
    iconic Disney princess I deserve to be
  • 00:27:19
    paid for every hour that it is streamed
  • 00:27:21
    online she's like everything people hate
  • 00:27:22
    about this generation distilled into a
  • 00:27:24
    single person there have been rumors
  • 00:27:26
    that Disney plans on axing this film due
  • 00:27:28
    to the controversy if that becomes true
  • 00:27:29
    it would forever change the way they
  • 00:27:31
    cast their lead characters if they don't
  • 00:27:33
    ax the film it sends the message to
  • 00:27:35
    Future leads that you can disrespect the
  • 00:27:37
    legacy of Disney insert your unwanted
  • 00:27:39
    opinions all while elevating your Fame
  • 00:27:41
    and getting paid millions of dollars
  • 00:27:43
    Marvel has not been able to escape this
  • 00:27:45
    downfall either aside from Spider-Man
  • 00:27:46
    and Black Panther who were certified
  • 00:27:48
    billion dollar hits their rollout of new
  • 00:27:50
    films have been catastrophic the New
  • 00:27:52
    Mutants the king's man morbius eternals
  • 00:27:55
    which was their first openly gay
  • 00:27:57
    superhero all bombed at the box office
  • 00:27:59
    this is especially bad when you consider
  • 00:28:01
    these movies have 200 million dollar
  • 00:28:03
    budgets their new TV series She-Hulk
  • 00:28:05
    Wanda Vision Miss Marvel and secret
  • 00:28:07
    Invasion are not drawing much excitement
  • 00:28:09
    from fans either and rumors are
  • 00:28:11
    circulating that some of these TV
  • 00:28:12
    episodes are costing upwards of 25 5
  • 00:28:14
    million dollars to make in an effort to
  • 00:28:16
    cut costs they aren't shrinking budgets
  • 00:28:18
    and writing better stories they're just
  • 00:28:20
    laying off hard-working people Bob Iger
  • 00:28:22
    announced his plan to reduce costs by
  • 00:28:24
    5.5 billion which included reducing the
  • 00:28:26
    workforce by 7 000 employees one of
  • 00:28:29
    these employees was Marvel executive Ike
  • 00:28:32
    Perlmutter who was The Man Who Sold
  • 00:28:34
    Marvel to Disney 15 years ago Disney has
  • 00:28:36
    bought extremely valuable IP from
  • 00:28:38
    culturally significant Studios rinsed
  • 00:28:41
    every dollar they could out of them and
  • 00:28:43
    reshaped the narratives to tell a more
  • 00:28:44
    modern and socially acceptable story but
  • 00:28:47
    they are now in panic mode it's not
  • 00:28:49
    working anymore they have lost 900
  • 00:28:51
    million dollars in their last eight
  • 00:28:52
    releases and just a week ago their stock
  • 00:28:54
    price hit a nine-year low when it fell
  • 00:28:56
    below 84 dollars in 2023 so if going
  • 00:28:59
    woke is clearly pissing off fans and
  • 00:29:01
    dragging their financials into the mud
  • 00:29:03
    why are they doing it is it because they
  • 00:29:05
    genuinely care about inclusion and
  • 00:29:06
    making people of all kinds feel
  • 00:29:08
    comfortable and happy well when you
  • 00:29:09
    learn about the corporate equality index
  • 00:29:11
    you might think differently as to why
  • 00:29:13
    companies are all of a sudden being so
  • 00:29:15
    forward with their political ideologies
  • 00:29:17
    for the 16th year in a row Disney
  • 00:29:19
    received a score of 100 on the Human
  • 00:29:21
    Rights Campaign foundation's corporate
  • 00:29:23
    equality index the CEI score is
  • 00:29:26
    administered by the Human Rights
  • 00:29:27
    Campaign the largest lgbtq political
  • 00:29:30
    lobbying organization in the U.S this
  • 00:29:33
    score is given to companies that meet
  • 00:29:34
    certain criteria such as Workforce
  • 00:29:36
    protections inclusive benefits
  • 00:29:38
    supporting an inclusive culture and the
  • 00:29:40
    big one being Corporate social
  • 00:29:41
    responsibility CSR is the one we will
  • 00:29:44
    notice the most because of the rules
  • 00:29:46
    that must be followed to earn a full
  • 00:29:47
    score in this area marketing or
  • 00:29:50
    advertising in lgbtq consumers
  • 00:29:52
    advertising with lgbtq plus content
  • 00:29:55
    advertising in lgbtq Media or sponsoring
  • 00:29:58
    lgbtq organizations and events and
  • 00:30:01
    demonstrated public support for lgbtq
  • 00:30:04
    plus equality under the law through
  • 00:30:06
    local state and federal legislation or
  • 00:30:08
    initiatives companies are rewarded with
  • 00:30:10
    essentially a social credit score based
  • 00:30:12
    on how inclusive they are and investors
  • 00:30:15
    often consider a company CEI score as an
  • 00:30:17
    indicator of potential future backlash
  • 00:30:19
    over human rights violations or other
  • 00:30:21
    controversies a high CEI score can
  • 00:30:24
    reassure investors that the company is a
  • 00:30:26
    relatively safe bet if you do not comply
  • 00:30:28
    with the hrc's guidelines and receive a
  • 00:30:30
    low CEI score then investment firms that
  • 00:30:33
    control trillions of dollars such as
  • 00:30:34
    BlackRock will actively avoid investing
  • 00:30:37
    in your company this situation becomes
  • 00:30:39
    particularly concerning when viewed
  • 00:30:40
    through the lens of potential blackmail
  • 00:30:41
    if a company fails to meet hrc's
  • 00:30:43
    criteria the HRC can exert pressure on
  • 00:30:46
    investors these investors in turn can
  • 00:30:48
    influence the company's board creating a
  • 00:30:50
    chain of external pressures if they
  • 00:30:52
    learn that a company is now complying
  • 00:30:53
    with the hrc's lgbtq criteria they have
  • 00:30:56
    the power to contact advertising
  • 00:30:58
    agencies and encourage them to no longer
  • 00:30:59
    do business with these companies this
  • 00:31:01
    could result in a significant loss of
  • 00:31:03
    income for a non-compliant company
  • 00:31:04
    adding another layer of complexity
  • 00:31:06
    companies that do adhere to the CEI
  • 00:31:08
    criteria may also be penalized if they
  • 00:31:10
    engage in business with companies that
  • 00:31:12
    do not in some cases even the company
  • 00:31:14
    that are making an effort to meet the
  • 00:31:16
    CEI standards could see their scores
  • 00:31:18
    negatively affected very powerful
  • 00:31:20
    billionaires are very much against
  • 00:31:21
    conservative values strong family bonds
  • 00:31:24
    frugality and modesty contradict the
  • 00:31:26
    consumerist mindset by influencing a
  • 00:31:28
    younger generation to distance
  • 00:31:29
    themselves from these Traditional Values
  • 00:31:31
    these Cutthroat businessmen aim to shape
  • 00:31:34
    a future consumer base that generates
  • 00:31:36
    more profits than ever before however
  • 00:31:38
    not every company is successful in
  • 00:31:39
    trying to achieve a higher score for
  • 00:31:41
    instance companies like Bud Light have
  • 00:31:43
    faced controversies that led to
  • 00:31:44
    significant financial losses the biggest
  • 00:31:46
    problem with this score is that you'll
  • 00:31:48
    never know the difference between an
  • 00:31:49
    actually Progressive inclusive company
  • 00:31:51
    and one that's just trying to get a
  • 00:31:53
    higher score to look good for investors
  • 00:31:54
    you have to ask yourself is Disney
  • 00:31:56
    trying to make your life easier safer
  • 00:31:58
    and happier or are they just trying to
  • 00:32:00
    prevent investors from getting scared
  • 00:32:02
    and pulling out the truth is Disney has
  • 00:32:05
    always faced backlash and they always
  • 00:32:07
    will you can type in literally any
  • 00:32:09
    Disney film the word controversy after
  • 00:32:11
    it and you will find an article of
  • 00:32:12
    someone pinpointing a small detail of
  • 00:32:14
    using them of being racist whitewashing
  • 00:32:16
    too gay not gay enough there will always
  • 00:32:18
    be someone angry after dragging three
  • 00:32:20
    iconic Studios into the dirt and
  • 00:32:22
    squeezing out every last penny they can
  • 00:32:24
    it seems like the one thing they haven't
  • 00:32:26
    tried in two decades is use their
  • 00:32:28
    endless amount of dollars and
  • 00:32:29
    connections to build a super team and
  • 00:32:31
    write a good story
Tags
  • Disney Renaissance
  • Financial Struggles
  • Pixar
  • Inclusion Controversies
  • Live-Action Remakes
  • Corporate Equality Index
  • Investor Confidence
  • Acquisitions
  • Box Office Failures
  • Stock Prices