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[Music]
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welcome back English Learners my name is
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Marco and I am joined by Erica how are
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you Erica I'm doing great Marco and you
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excellent I'm doing really well and I'm
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really excited about our lesson for
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today that's right we've got an
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intermediate lesson today and we're
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going to study some real English English
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that you use every day right that's
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right English that native speakers
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really use exactly and today as Erica
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mentioned we have a intermediate lesson
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and not only is it intermediate but it's
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a business lesson yes so today we're
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listening into a sales meeting and we're
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going to learn some great useful English
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to talk about sales strategies so we're
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going to learn English for sales
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strategies for making suggestions and
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for responding to suggestions great so
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why don't we take a look at our
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vocabulary preview for today vocabulary
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preview so our vocabulary preview is a
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part of our lesson when we teach you
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some really important words that will
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help you to understand the dialogue
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better okay great so that is what
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vocabulary preview is we have two words
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for you today and we can start off by
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looking at the first one our first word
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today is Drive Sales Drive Sales Drive
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sales to drive sales and that means to
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increase sales right to sell more
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exactly so to Drive sales okay so now
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let's look at our second word and it's
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an interesting one it's promotion
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promotion promotion promotion so Erica
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what is a promotion exactly okay so here
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we're not really talking about getting a
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better job right okay yeah not like a
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job promotion no we're talking about a
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marketing strategy okay so I can give
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you an example suppose that I want to
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buy shampoo uhhuh and if I go to the
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supermarket and I see buy one and get
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one free so that's a two for one that's
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a two for one promotion yeah okay that's
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a sales promotion or perhaps the shampoo
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in the supermarket is less expensive
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than usual maybe yeah usually maybe it
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costs $5 but today it costs $4 that's a
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sales promotion great so that's a really
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good marketing strategy exactly and
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we'll hear this word in our dialogue
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today great so we are ready to listen to
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our dialogue it's going to be pretty
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fast so it might be a little bit
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difficult to understand but don't worry
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if you don't understand everything
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because later in this lesson we're going
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to explain all the important words and
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[Music]
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phrases all right people we're holding
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this meeting today because we've got to
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do something about our sales and we need
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to do it now I want Concrete Solutions
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how do you plan to drive sales
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Roger well um in fact we're the most
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expensive in the market so maybe we need
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to lower our prices to match the
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competitors lower our prices not very
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creative it'll never fly with Swan what
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kind of thinking is that jeez anyone
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have a better plan Natalie um perhaps um
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a promotion maybe a two for one offer or
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or something like that what that's the
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same thing
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bad idea really bad idea damn it people
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come on think the CEO will be here any
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minute hello Mr Swan oh Mr Swan hello Mr
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Swan do we have any ideas yet yes Mr
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Swan we were kind of considering a two
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for one offer to get more competitive a
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two for one promotion H I kind of like
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the sound of that it sounds like
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something we should consider yeah
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exactly that's just what I was thinking
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in fact it's a brilliant idea I'm glad
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we thought of that very
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[Music]
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creative okay so an interesting manager
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right I don't know about interesting
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maybe I would think bad manager we're
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going to talk about him later on in the
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show but now let's take a look at our
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language
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takeaway language
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takeaway okay so language takeaway is
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the part of our lesson where we teach
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you the most important important words
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from the dialogue all these words that
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we are going to focus on can be found in
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today's dialogue exactly so we have
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three words for you today let's look at
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the first one match the competitors
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match the competitors match the
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competitors match the competitors great
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so we have some examples for you so you
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can listen and try and see if you can
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figure out what match the competitors
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really means
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example
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one we guarantee that we can match the
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competitors's lowest
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price example
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two it's impossible for us to match the
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competitors our costs are just too high
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example
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three do you think we can match our
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competitors prices and still keep our
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quality
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High ah okay so I see that match the
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competitors means to be as good as or
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better than other companies in the same
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industry exactly mat the competitors all
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right so let's move to our second word
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today for language takeaways and it is
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in the market in the market in the
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market in the market we heard this
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phrase in the dialogue and it means in
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the industry exactly I can say for
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example English pod is the best language
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pod in the market so of all the podcasts
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that teach English English pod is the
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best of course no doubt about it I
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totally agree right or I can give you
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another example iPods are the most
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popular MP3 players in the market so of
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all the MP3 players in the world iPods
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are the most popular so let's move to
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our final word for today and it is it'll
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never fly it'll never fly it'll never
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fly it will never fly so this phrase
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sounds a little bit strange I know fly
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are we talking about an airplane here
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what's going on exactly but we're not so
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so we're going to give you some examples
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and try and guess what it'll never fly
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really
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means example
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one this marketing plan will never fly
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it's just too
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expensive example two
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what you want to sell bikinis in Alaska
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that'll never
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fly example
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three Brad told me his idea for a film
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script but the story will never fly it's
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not interesting
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enough so it means it won't work it
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won't work it's not a good idea they'll
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never agree exactly great so now we've
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seen a lot of useful phrases and we are
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ready to listen to our dialogue a second
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time but this time it's going to be slow
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so you'll be able to understand a little
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bit better and you'll be able to hear
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the words and phrases we were just
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talking
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about all right people we're holding
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this meeting today because we've got to
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do something about our sales and we need
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to do it now I want Concrete Solutions
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how do you plan to drive sales
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Roger well um in fact we're the most
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expensive in the market so maybe we need
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to lower our prices to match the
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competitors lower our prices not very
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creative it'll never fly with Swan what
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kind of thinking is that jeez anybody
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else have a better plan Natalie
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um perhaps um a promotion maybe a two
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for one offer or something like that
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what that's the same thing bad idea
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really bad idea damn it people come on
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think the CEO will be here any
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minute hello Mr Swan oh Mr Swan hello Mr
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Swan do we have any ideas yet yes Mr
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Swan we were kind of considering a two
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for one offer to get more competitive a
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two for one
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promotion H I kind of like the sound of
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that it sounds like something we should
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consider yeah exactly that's just what I
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was thinking in fact that's a brilliant
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idea I'm glad we thought of that very
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creative
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okay great I hope everyone understands a
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lot better now and I hope everyone could
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listen out for some of those key words
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right so now it's time for us to take a
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look at fluency
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Builder fluency Builder so with fluency
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Builder we try to help you increase your
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fluency we take a word or phrase that
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you already know and show you how to say
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it a little bit more naturally a little
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bit more like a native English speaker
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right and we have three of these words
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for you today yeah let's start with the
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first one okay so often students will
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say something like I'll be here soon or
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I will arrive soon right and these
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sentences are correct they're totally
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fine but I think there's a better way to
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say this right and we heard it in the
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dialogue so let's listen to what the
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person in the dialogue
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said the CEO will be here any minute
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the CEO will be here any
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minute okay so be here any minute he'll
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be here any minute it just sounds a
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little bit more natural yeah I think I
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use this phrase quite often he'll be
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here any minute he'll be here soon yeah
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great okay so let's move on to our
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second phrase for fluency Builder so
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this phrase will help you to learn how
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to say I'm thinking about something in a
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better sounding way right so you can say
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something like we are thinking about a
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sales strategy or that sounds like
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something we should think about right
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and it's perfectly correct yeah there's
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no problem with this but in the dialogue
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we heard something a little bit
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different so let's listen to it it
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sounds like something we should
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consider it sounds like something we
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should
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consider so consider sounds like a
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pretty natural way of saying it right
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yeah and you know I think it sounds
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really kind of smart yeah it sounds more
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more formal even a little more
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professional yeah it's a good word y
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okay brilliant so let's move on to our
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third word Marco you already said our
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third word oh yeah I actually did
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brilliant um that's a great word right
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there yeah a lot of people might say
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that's a great idea or great but in the
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dialogue we heard another way of saying
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the same
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idea that's a brilliant
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idea that's a brilliant
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idea okay so this is great but I would
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have to say that it's a little bit more
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British English yeah I'd agree with you
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there but I also think it sort of gives
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more power to this idea that it's a good
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idea brilliant idea that it's a really
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really good idea yeah yeah I like that
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word okay so we're ready to listen to
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our dialogue again a third time but at
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its normal speed
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is
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it all right people we're holding this
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meeting today because we've got to do
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something about our sales and we need to
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do it now I want Concrete Solutions how
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do you plan to drive sales
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Roger well um in fact we're the most
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expensive in the market so maybe we need
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to lower our prices to match the
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competitors lower our prices not very
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creative it'll never fly with swan what
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kind of thinking is that jeez anyone
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have a better plan Natalie um perhaps um
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a promotion maybe a two for one offer or
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or something like that what that's the
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same thing bad idea really bad idea damn
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it people come on think the CEO will be
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here any
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minute hello Mr Swan oh Mr Swan hello Mr
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Swan do we have any ideas yet yes Mr
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Swan we were kind of considering a two
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for one offer to get more competitive a
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two for one promotion H I kind of like
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the sound of that it sounds like
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something we should consider yeah
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exactly that's just what I was thinking
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in fact it's a brilliant idea I'm glad
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we thought of that very
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creative all right so listening to this
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dialogue makes you think about this boss
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I'm pretty sure everyone has had a
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manager or a supervisor that's similar
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to this guy yeah this boss uh Clark I
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would have to say he sounds like a
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terrible person to work for yeah that's
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true if you're a manager you want to
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motivate your employees I think it's the
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most important thing a manager does is
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to encourage his or her employees and to
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help support them to grow and to be
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better people in the job and this guy is
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totally not doing this and you can tell
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because they are a little bit scared of
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talking and he cuts them off with saying
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oh it's a bad idea give me a better idea
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and stuff like that yeah I could never
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work for a guy like this you know my
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first boss that I had when I first
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entered the workforce um I was in a very
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Junior position and I was working for a
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large company and the general manager of
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the company he was amazing he was so
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encouraging he knew every single
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employees name first name and he would
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you know make an effort to stop and say
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hello and ask them how things were going
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and you know what this left me was such
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a good feeling about the company that I
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really wanted to work hard for this
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company and try my best and I think that
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I've never met such a great boss as this
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guy no I think that's true definitely if
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you have a boss that's encouraging and
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motivating like that it makes you work
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harder and makes you feel part of a
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really special team and that's something
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we can all agree on and I'm sure all our
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managers out there do the same well you
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know what I hope some of our listeners
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log on to our website and maybe they can
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tell us some experiences with bad
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managers or good managers or if they are
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managers how they handle things yeah and
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hopefully they can use some of these
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great phrases that we talked about
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today the English pod audio
00:16:07
review listen to the meaning then say
00:16:10
the vocabulary
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word a real or specific solution to a
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problem Concrete
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[Music]
00:16:21
Solutions increase
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sales Drive sales
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in the
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industry in the
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market be as good as or better than
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other companies in the same
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industry to match the
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competitors will not work will not be
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approved will never
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fly something done to make people aware
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of a product
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promotion will arrive very
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soon be here any
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minute thinking
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about to
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consider
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excellent
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brilliant as good as or better than
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others of the same
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type comp
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itive make sales
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successfully win
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sales plans for a company sales
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activities sales
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strategy the process a customer goes
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through when deciding to buy a
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product sales
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cycle to sell more than others
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to out
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sell when a customer buys the same brand
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over and
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over Customer
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Loyalty let's try that
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faster
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excellent
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brilliant we arrive very
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soon be here any
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minute to sell more than others
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to out
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sell will not work will not be
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approved will never
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fly the process a customer goes through
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when deciding to buy a
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product sales
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cycle something done to make people
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aware of a
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product
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promotion in the
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industry in the market
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increase
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sales Drive
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sales be as good as or better than other
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companies in the same
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industry to match the
00:19:14
competitors as good as or better than
00:19:16
others of the same
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type
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competitive make sales
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successfully win sales
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plans for a company sales
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activities sales
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strategy when a customer buys the same
00:19:38
brand over and
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over Customer
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Loyalty thinking
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about to
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consider a real or specific solution to
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a
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problem Concrete
00:19:56
Solutions now say the word and hear it
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in a
00:20:01
sentence Drive
00:20:09
sales if we want to drive sales I think
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we need to spend more time training our
00:20:15
sales
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people drive
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sales the most important thing for us
00:20:27
right now is to focus on D driving
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s Drive
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sales I think if we increase our
00:20:41
marketing budget it will help us to
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drive sales in the fourth
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quarter I expect each of you to come to
00:20:55
the meeting tomorrow with Concrete
00:20:57
Solutions for our recruitment
00:21:03
problem Dale have you come up with any
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concrete
00:21:12
solution I'm sorry but I just can't
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offer any Concrete Solutions right
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now
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promotion we can't have a sales
00:21:28
promotion right now because our costs
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are too
00:21:32
high
00:21:40
promotion the department store is
00:21:43
offering a promotion everything is 50%
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off let's go
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shopping
00:21:55
promotion a two for one promotion might
00:21:58
be a way to attract new
00:22:05
customers we guarantee that we can match
00:22:08
the competitor's lowest
00:22:16
price it's impossible for us to match
00:22:19
the competitors our costs are just too
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high
00:22:29
do you think we can match the
00:22:30
competitor's quality and still keep our
00:22:32
price
00:22:34
low in the
00:22:40
market English pod is the best podcast
00:22:44
in the
00:22:46
market in the
00:22:53
market iPods are the most popular MP3
00:22:57
players in the market
00:22:59
in the
00:23:05
market our product is the cheapest in
00:23:09
the
00:23:10
market will'll never
00:23:19
fly this marketing plan will never fly
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we just don't have enough money for
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it we'll never never
00:23:33
fly I like that idea but it'll never fly
00:23:37
with
00:23:39
management will never
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fly Brad told me his idea for a film
00:23:51
script but the story will never fly it's
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not interesting
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enough be here any minute
00:24:03
hurry up the bus will be here any
00:24:06
minute be here any
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minute Nick just called he said he
00:24:17
should be here any
00:24:20
minute be here any minute
00:24:28
is everything prepared for the meeting
00:24:30
the CEO will be here any
00:24:33
minute to
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consider we're considering a sales
00:24:40
promotion to
00:24:46
consider I think we need to consider a
00:24:48
new sales
00:24:50
strategy to
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consider have you considered reducing
00:24:57
the price
00:25:03
brilliant that's a brilliant
00:25:07
idea
00:25:11
brilliant this is a brilliant marketing
00:25:15
plan
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brilliant what a brilliant suggestion
00:25:23
thanks Roger so thanks for listening
00:25:25
today everyone and until next time this
00:25:28
is goodbye bye
00:25:35
[Music]