How Nick Went From $2k to $17k a Month in Just 30 Days

00:35:26
https://www.youtube.com/watch?v=-ceEmWu01G8

Ringkasan

TLDRIn this interview, Nick shares his journey from a low-ticket weight loss community to a successful high-ticket coaching model. He discusses how changing his pricing strategy boosted his revenue from $2K to $17K in a month, emphasizing the significance of addressing clients' psychological relationship with food. Nick developed 'The Common Sense Diet', promoting sustainable lifestyle changes rather than restrictive dieting. He also reflects on the importance of mindset work, connections within the community, and transitioning from virality to genuine engagement. Nick’s approach combines practical nutrition advice with personal growth techniques to help clients achieve lasting results.

Takeaways

  • 🚀 Nick transitioned from a low-ticket model to high-ticket coaching, significantly increasing revenue.
  • 💡 Mindset plays a crucial role in sustainable weight loss; addressing psychological factors is key.
  • 🛠 The Common Sense Diet emphasizes healthy relationships with food rather than strict dieting.
  • 📹 Recording motivation videos helps clients maintain focus during tough times.
  • 🤝 Authentic connections built through platforms like podcasts can lead to high-ticket sales.
  • 📈 Virality on social media doesn't guarantee success; focus on authentic content instead.
  • 🤔 Clients should prioritize lifestyle changes over temporary diet fixes for long-term results.
  • ✨ Podcasting is a powerful tool for refining messaging and building trust with potential clients.
  • 📅 Coaching structures include weekly calls and community support to enhance accountability.
  • 💬 Emphasizing real-life challenges in weight loss, such as cravings and social situations, is essential.

Garis waktu

  • 00:00:00 - 00:05:00

    The show introduces Coach Nick, who has been working with the host for four and a half months. Initially struggling with pricing and community engagement in his weight loss program, Nick discovered that high-ticket offerings were more effective than low monthly rates, leading to significant income growth.

  • 00:05:00 - 00:10:00

    Nick recounts how a pivotal call transformed his business mindset. By repackaging his program from a low monthly fee to a one-time $11,000 service, he witnessed a surge in revenue and customer commitment, enhancing the overall success of his weight loss community.

  • 00:10:00 - 00:15:00

    Through his journey, Nick emphasizes the importance of client investment in achieving results. Higher ticket pricing not only reduced churn but also fostered serious commitment from clients, allowing for better engagement and outcomes.

  • 00:15:00 - 00:20:00

    Exploring his coaching strategy, Nick shares the significance of structuring offers that transition from high to low ticket, aligning with clients' motivations and enhancing their overall experience in the program rather than maintaining a low-ticket membership mode.

  • 00:20:00 - 00:25:00

    Nick discusses his personal transformation from struggling with obesity to developing a unique weight loss philosophy that emphasizes balance, mindfulness, and sustainability rather than restrictive diets, which has attracted a large following.

  • 00:25:00 - 00:30:00

    He introduces his 'Common Sense Diet' system, highlighting its focus on practical meal planning, connecting with motivations, and addressing emotional eating to create long-lasting results. His growth came from addressing the underlying issues rather than just the weight itself.

  • 00:30:00 - 00:35:26

    Ending with reflection on his entrepreneurial journey, Nick notes the importance of authenticity and continuous learning in building a trustworthy brand and encourages others to focus on their personal stories and experiences in their coaching businesses.

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Peta Pikiran

Video Tanya Jawab

  • What did Nick initially charge for his weight loss community?

    Nick charged $29 a month for his weight loss community.

  • How much revenue did Nick generate after changing his pricing model?

    After changing to a high-ticket model, Nick generated $17K in his first month.

  • What is 'The Common Sense Diet'?

    The Common Sense Diet is a system designed by Nick that focuses on sustainable weight loss and healthy relationships with food.

  • How does Nick suggest clients maintain motivation during their weight loss journey?

    Nick suggests clients video themselves reflecting on their motivations and goals to refer back to during challenging times.

  • What platform did Nick use to grow his audience?

    Nick used Instagram to share his journey and message, growing his following significantly.

  • How does Nick incorporate mindset work in his program?

    Nick addresses mindset by helping clients understand and improve their relationship with food and emotional triggers.

  • What type of clients does Nick attract to his program?

    Nick attracts clients who have struggled with their weight and gone through various diets without long-term success.

  • What is the structure of Nick's coaching program?

    Nick has a group coaching program and a one-on-one coaching option, both lasting six months with weekly calls.

  • Why does Nick believe in the power of podcasting for building trust?

    Nick believes podcasting allows for authentic sharing of ideas, building a connection with listeners that can lead to client conversions.

  • What advice does Nick give about virality on social media?

    Nick cautions that virality does not equate to financial success and stresses the importance of authenticity over chasing viral content.

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Teks
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Gulir Otomatis:
  • 00:00:00
    all right guys welcome to Today's Show
  • 00:00:02
    we've got coach Nick with us Nick's been
  • 00:00:04
    working with us for four and a half
  • 00:00:06
    months now and when I first met Nick we
  • 00:00:09
    had a call and you're like hey I'm
  • 00:00:10
    trying to crack this this school group
  • 00:00:13
    thing I'm charging like 20 30 bucks a
  • 00:00:15
    month somewhere somewhere around there
  • 00:00:17
    and um like how do I make this thing
  • 00:00:19
    work well have you done High tickets yet
  • 00:00:22
    you know it's probably easier to you
  • 00:00:23
    know do high ticket then grow the
  • 00:00:25
    community and I think something just
  • 00:00:26
    like clicked for you and after that that
  • 00:00:29
    was just like a call we had you're like
  • 00:00:31
    I want some help can can you help me I
  • 00:00:33
    like yeah bro I can help you that's what
  • 00:00:34
    we do we linked up and we've been
  • 00:00:35
    working together for four and a half
  • 00:00:37
    months now and I think you just passed
  • 00:00:39
    your first 20K month right yeah the that
  • 00:00:42
    call was the most impactful hour for me
  • 00:00:45
    that I've ever had when it comes to to
  • 00:00:47
    my my business and the ability to make
  • 00:00:49
    money online and and for me it was like
  • 00:00:51
    man you were just speaking codes into my
  • 00:00:53
    soul where I was like had someone said
  • 00:00:55
    this to me two months ago I would have
  • 00:00:56
    saved so much time but yeah the
  • 00:00:58
    situation that I was in so I launched a
  • 00:01:00
    school Community a weight loss School
  • 00:01:03
    community in July and was charging 29
  • 00:01:06
    bucks a month for it and had like 75
  • 00:01:09
    people in there you know was making
  • 00:01:11
    almost two grand a month or so but was
  • 00:01:12
    putting so much effort into stopping
  • 00:01:15
    people from churning in the program and
  • 00:01:17
    I realized that I'm actually doing an
  • 00:01:18
    injustice to People by charging a
  • 00:01:20
    Netflix subscription for such an
  • 00:01:22
    intensive program because people weren't
  • 00:01:23
    taking it seriously at all and the
  • 00:01:25
    conversation that you and I had was why
  • 00:01:27
    not just repackage this into something
  • 00:01:29
    that is a higher ticket service because
  • 00:01:31
    I was kind of offering almost a high
  • 00:01:33
    ticket service already just for $29 a
  • 00:01:35
    month so repackaging the pricing model
  • 00:01:38
    and then just selling the group program
  • 00:01:40
    in school as a one-time fee for $11,000
  • 00:01:43
    was the first thing that I did when we
  • 00:01:45
    started working together and when I
  • 00:01:47
    signed up for growth accelerator that
  • 00:01:48
    was one of the first switches and that
  • 00:01:50
    one switch alone was the only thing that
  • 00:01:52
    I changed in addition to I'm getting
  • 00:01:54
    into your guys's version of go high
  • 00:01:57
    level and using that for book and calls
  • 00:01:59
    I did a call booking process and started
  • 00:02:02
    selling over the phone I went from 1,500
  • 00:02:04
    bucks a month in really high churn to
  • 00:02:07
    17K collected in that first month and
  • 00:02:10
    way more buyin so it was this really
  • 00:02:12
    interesting for me this this journey has
  • 00:02:14
    been a really confronting almost
  • 00:02:16
    spiritual journey for me in a way
  • 00:02:18
    because it feels weird selling a service
  • 00:02:20
    for $1,000 that was previously $29 a
  • 00:02:23
    month but as the $1,000 people came in
  • 00:02:26
    they all started seeing way more results
  • 00:02:28
    and they all were way more B and I was
  • 00:02:30
    like wow this actually feels really good
  • 00:02:31
    to sell it for this cost and now I can't
  • 00:02:34
    imagine the idea of ever selling
  • 00:02:36
    something for so cheap made no
  • 00:02:38
    it just made no no sense at all so man
  • 00:02:40
    that one call alone was so life-changing
  • 00:02:42
    for me and it changed my whole
  • 00:02:44
    perspective on my life mission why I'm
  • 00:02:46
    here and the fact that I actually owe it
  • 00:02:47
    to people to charge them something
  • 00:02:49
    that's going to make them take it
  • 00:02:50
    seriously it's crazy it's crazy but it's
  • 00:02:53
    so true and I think uh everyone on this
  • 00:02:55
    train right now is like the low ticket
  • 00:02:57
    School group and stuff like that it's
  • 00:02:59
    like hey you know yeah that can work but
  • 00:03:00
    the game is so different like you said
  • 00:03:02
    you're you're just trying to battle
  • 00:03:03
    churn you know and that's really hard
  • 00:03:06
    for a new business owner and if you
  • 00:03:07
    don't already have like money recurring
  • 00:03:09
    that's coming in that's paying the bills
  • 00:03:11
    and stuff like that because you're just
  • 00:03:12
    like sweating my turn ratees at 15 20% I
  • 00:03:15
    gotta get down to 10% versus like well
  • 00:03:16
    if I signed up you know five people at
  • 00:03:19
    $1,000 this month you there's 5K yeah
  • 00:03:22
    the churn is not as big of a deal and
  • 00:03:24
    sometimes people even use the low ticket
  • 00:03:25
    communities to grow to ascend into the
  • 00:03:28
    high ticket but you're spot on of like
  • 00:03:30
    people will if people invest a
  • 00:03:32
    significant amount of money that they
  • 00:03:33
    deem significant they have much more
  • 00:03:35
    buying so it's to see as a sole operator
  • 00:03:38
    too in a business I feel that the idea
  • 00:03:41
    of going low ticket to high ticket it
  • 00:03:42
    didn't make sense for me personally and
  • 00:03:44
    I just haven't seen that's kind of
  • 00:03:45
    what's getting preached from the the
  • 00:03:47
    Alex Heros down right now a little bit I
  • 00:03:49
    just haven't seen that work for a lot of
  • 00:03:51
    people that are operating on their own
  • 00:03:52
    or maybe have a VA that makes way more
  • 00:03:55
    sense if you have coaches in your
  • 00:03:56
    program that are reaching out to people
  • 00:03:57
    to help maintain that relationship but
  • 00:03:59
    for me I'm like the the idea of staying
  • 00:04:02
    in enough contact with 70 people in
  • 00:04:04
    addition to everything else that I'm
  • 00:04:05
    doing in my business to keep them
  • 00:04:06
    interested there was no way that I that
  • 00:04:09
    I could do it and kind of like what you
  • 00:04:11
    said I I feel that for me especially but
  • 00:04:13
    for most people that aren't really
  • 00:04:14
    thinking in this way one of the best
  • 00:04:16
    things that that I did that you advised
  • 00:04:18
    me on was selling High ticket sell that
  • 00:04:20
    high ticket as a as a three four five or
  • 00:04:23
    six month container whatever works for
  • 00:04:24
    your business for me I do it's a 12we
  • 00:04:26
    program followed by 12 additional weeks
  • 00:04:28
    of staying in the community community
  • 00:04:29
    and in the group for integration but
  • 00:04:31
    after that 6 months to stay in I then
  • 00:04:34
    start charging monthly so there's where
  • 00:04:36
    the Mr starts coming in for the people
  • 00:04:38
    that are really really bought in and
  • 00:04:39
    that feels more like a low ticket sort
  • 00:04:41
    of offer so going from high to
  • 00:04:43
    transitioning them into low has worked
  • 00:04:45
    way better for me than trying to go from
  • 00:04:46
    low to high yeah that's the way to do it
  • 00:04:48
    I I don't know if you familiar with Alex
  • 00:04:50
    Becker he's the founder of hyros which
  • 00:04:52
    is a a tracking software that I use but
  • 00:04:54
    he made a video not too long ago and it
  • 00:04:56
    talks about that it's like selling High
  • 00:04:58
    ticket is easier because if it cost you
  • 00:05:00
    $500 to get a client you to say you sell
  • 00:05:02
    a $1,000 program you just made 500 bucks
  • 00:05:05
    if you can get them to stick and then at
  • 00:05:07
    the end now become a monthly recurring
  • 00:05:09
    member you can grow that low ticket or
  • 00:05:12
    Mr business and get paid on the front
  • 00:05:15
    end where like if you're trying to run
  • 00:05:17
    ads to low ticket it you typically lose
  • 00:05:19
    money you typically lose like you get a
  • 00:05:21
    0.25 to 0.5 return which is like you
  • 00:05:24
    know I put a dollar in I get 25 to 50
  • 00:05:26
    cents out and they might stay to me that
  • 00:05:28
    seems stressful just like you know
  • 00:05:30
    putting in $500 and getting a th000 you
  • 00:05:32
    know or putting 500 in if you're if
  • 00:05:34
    you're good you should get a four times
  • 00:05:35
    return you put 500 in you get 2,000 back
  • 00:05:38
    now we're talking and that's just on the
  • 00:05:40
    front end not talking about the back end
  • 00:05:42
    so yeah what I love about school
  • 00:05:44
    communities in general or any
  • 00:05:45
    communities that people are using is
  • 00:05:47
    just how flexible they are and how
  • 00:05:48
    quickly you can change your business
  • 00:05:50
    model so that that was something that I
  • 00:05:51
    hadn't really considered is we had that
  • 00:05:53
    conversation I I changed things in in
  • 00:05:54
    one week my business looked entirely
  • 00:05:56
    different and that's what I love about
  • 00:05:58
    the way that that we're doing things in
  • 00:06:00
    growth accelerator in your program is
  • 00:06:02
    this concept of using Community as just
  • 00:06:05
    a host of things but it's really really
  • 00:06:07
    really flexible the way that we can
  • 00:06:09
    change people's involvement in the
  • 00:06:10
    community how they're paying to get into
  • 00:06:12
    that community so having that
  • 00:06:13
    flexibility to change the offer again
  • 00:06:15
    and again to figure out what works is I
  • 00:06:17
    think that's really the key to success
  • 00:06:18
    instead of just locking yourself into
  • 00:06:20
    pay this amount per month to join my
  • 00:06:21
    school community and get stuck in that
  • 00:06:23
    one platform yeah I mean dude I do the
  • 00:06:25
    same thing we've changed our prices last
  • 00:06:26
    year three times and then this year
  • 00:06:29
    we've already changed it once I mean
  • 00:06:30
    business is a puzzle right it's like
  • 00:06:32
    okay you've got Marketing sales and
  • 00:06:34
    fulfillment there's always variables
  • 00:06:36
    you're trying to change or optimize to
  • 00:06:38
    allow you to get the most freedom and
  • 00:06:40
    flexibility in your life make decent
  • 00:06:42
    money while also giving your clients
  • 00:06:44
    like really really good results so yeah
  • 00:06:47
    I I like that what i' what I'd like to
  • 00:06:49
    to transition to and and for those who
  • 00:06:51
    are watching this we're going to dive in
  • 00:06:52
    index business we're going to learn more
  • 00:06:53
    about his offer his sales process and
  • 00:06:56
    his marketing strategy but before that
  • 00:06:58
    Nick I want you to share just like your
  • 00:06:59
    personal transformation story cuz I
  • 00:07:01
    think that's really what what sets you
  • 00:07:03
    apart from a lot of other coaches that
  • 00:07:04
    I've met and it's also allowed you to
  • 00:07:06
    grow your audience pretty pretty quick
  • 00:07:09
    like in the past like year year right
  • 00:07:11
    like since you're prosing so share with
  • 00:07:12
    us uh your your your personal health
  • 00:07:14
    Journey yeah thanks for asking I was
  • 00:07:16
    really fat my entire life I could do it
  • 00:07:18
    three hours on my personal Journey so
  • 00:07:19
    I'll keep it to what's digestible I was
  • 00:07:22
    really fat my entire life and I grew up
  • 00:07:23
    in a household where food was not
  • 00:07:25
    healthfully prioritized the way that it
  • 00:07:28
    is in my life now and it led to me
  • 00:07:31
    losing and gaining back anywhere from 50
  • 00:07:33
    to 75 pounds per year from 2013 to 2019
  • 00:07:38
    on every single diet that anyone on
  • 00:07:40
    Instagram has ever talked about keto
  • 00:07:42
    carnivore intermittent fasting If It
  • 00:07:44
    Fits your Macros one meal a day
  • 00:07:45
    obsessive My Fitness Pal logging um
  • 00:07:48
    Weight Watchers everything that anyone's
  • 00:07:50
    ever tried juice cleanses right and I
  • 00:07:52
    found that for me I realized that the
  • 00:07:54
    way that you lose weight really dictates
  • 00:07:56
    the sustainability of of your results
  • 00:07:58
    and I realized that as much as I was
  • 00:08:00
    trying to fix my fat body I never
  • 00:08:02
    addressed any of the issues that led to
  • 00:08:03
    my obesity in the first place or any of
  • 00:08:05
    the issues that led to my negative
  • 00:08:06
    relationship with food emotional eating
  • 00:08:08
    binge eating coping my dopamine system
  • 00:08:11
    was totally fried so what I did in 2019
  • 00:08:15
    was I committed to having my last day
  • 00:08:17
    one ever and I built a diet for myself
  • 00:08:20
    that I call the common sense diet and
  • 00:08:24
    just learned how to have balance with
  • 00:08:25
    food learned how to standardize
  • 00:08:27
    unhealthy meals taught myself how to
  • 00:08:30
    stick to a plan how to work through
  • 00:08:33
    Cravings how to make proper portion
  • 00:08:35
    sizes how to navigate social situations
  • 00:08:38
    how to have conversations with people
  • 00:08:40
    about my weight loss Journey connecting
  • 00:08:42
    with my why stepping into a healthy
  • 00:08:44
    identity really did all the work on my
  • 00:08:46
    mindset that no diet really inherently
  • 00:08:48
    teaches you and I just did I did it non-
  • 00:08:50
    obsessively you know and it led to me
  • 00:08:51
    losing over 100 pounds about10 lbs from
  • 00:08:54
    2019 to 2020 in that whole journey I
  • 00:08:56
    videoed myself every day coaching myself
  • 00:08:59
    through sustainable weight loss so it
  • 00:09:01
    was really hard for me because every
  • 00:09:02
    coach that I ever hired every program
  • 00:09:05
    that I was ever in it never really went
  • 00:09:06
    further than like here's your meal plan
  • 00:09:08
    here's your Macros and oh you didn't
  • 00:09:10
    stick to your Macros well that's okay
  • 00:09:12
    let's be better at sticking to our
  • 00:09:13
    macros this week it's like dude you
  • 00:09:14
    don't understand what's happening in my
  • 00:09:16
    head right and weight loss was kind of
  • 00:09:19
    it was taught to me as this like Nike
  • 00:09:20
    commercial of just do it just eat less
  • 00:09:22
    move more by every coach I ever worked
  • 00:09:24
    with and I never actually address like
  • 00:09:26
    any of the capital T or lower lowercase
  • 00:09:28
    T trauma that led to me being stuck in
  • 00:09:30
    this fat mind and feeling pole towards
  • 00:09:32
    unhealthy foods and seditary lifestyle
  • 00:09:35
    so I built out a whole system for myself
  • 00:09:37
    wrote it all down 2019 to 2020 and then
  • 00:09:39
    January of 2024 started posting stuff on
  • 00:09:42
    Instagram I've got these old videos from
  • 00:09:43
    when I was fat talking about how I'm
  • 00:09:45
    going to lose weight and then here I am
  • 00:09:46
    now at 170 lbs right and I've kept it
  • 00:09:49
    off for 5 years and the reason why I'd
  • 00:09:51
    experienced um you know growing over
  • 00:09:53
    200,000 Instagram followers in a year
  • 00:09:55
    having one of the biggest weight loss
  • 00:09:56
    podcasts in the world and after just 3
  • 00:09:58
    or four months of podcasting and not
  • 00:10:00
    knowing what I was doing was because I
  • 00:10:02
    actually actually did it and I did it in
  • 00:10:04
    a way that I'm not actually really on a
  • 00:10:06
    diet this concept of the Common Sense
  • 00:10:08
    diet is actually just a balanced
  • 00:10:10
    approach so most of the advice that
  • 00:10:11
    people receive online from people that
  • 00:10:13
    lost weight comes from people that still
  • 00:10:15
    live in some form of some form of
  • 00:10:17
    restriction so my perspective has been
  • 00:10:18
    really unique and it's the perspective I
  • 00:10:21
    always wanted somebody to teach me but I
  • 00:10:23
    couldn't find it so I just became the
  • 00:10:24
    person that teaching what I wish
  • 00:10:26
    somebody would have taught me but I
  • 00:10:27
    actually had to teach myself yeah I love
  • 00:10:29
    that I I I've got some more fall
  • 00:10:30
    questions that so you said you're at 170
  • 00:10:33
    now what what were you at your like
  • 00:10:35
    heaviest
  • 00:10:36
    274 D 74 and you're not like a a tall
  • 00:10:40
    you're not super tall right you're six
  • 00:10:42
    foot I'm six foot you know six foot
  • 00:10:43
    should be
  • 00:10:44
    [Laughter]
  • 00:10:48
    enough no I I really like this because
  • 00:10:51
    this is also what's not taught like you
  • 00:10:52
    know I got my degree in exercise
  • 00:10:54
    physiology and then I got my doctorate
  • 00:10:56
    in physical therapy and you know talked
  • 00:10:58
    about motiv interviewing kind of where
  • 00:11:00
    it stops it's like motivational
  • 00:11:03
    interviewing do that and then here's how
  • 00:11:05
    to breathe kind of but not really like
  • 00:11:07
    you know what I mean like we didn't
  • 00:11:07
    really learn a lot of this stuff and and
  • 00:11:10
    you're so right of like oh your Macros
  • 00:11:12
    you failed this week just do it next
  • 00:11:14
    week you're like that's not coaching you
  • 00:11:15
    know what I mean like that's it's not
  • 00:11:17
    going to do it and the people that have
  • 00:11:18
    the hard time sticking to the results
  • 00:11:21
    and seeing the results is because they
  • 00:11:22
    they haven't figured out the mind game
  • 00:11:24
    so I'm curious you kind of transition
  • 00:11:26
    into your offer like how do you package
  • 00:11:29
    that into an offering to help yeah to
  • 00:11:31
    help people it's an amazing question
  • 00:11:33
    it's so true too right it's the people
  • 00:11:35
    that I see I want to address what you
  • 00:11:37
    said before we get into that the the
  • 00:11:38
    people that we see that kind of just
  • 00:11:40
    goggin their way to permanent weight
  • 00:11:41
    loss right they just like I I I'm just
  • 00:11:44
    going to do it I'm just going to
  • 00:11:45
    discipline my way to permanent results
  • 00:11:47
    part of what's not understood is that to
  • 00:11:50
    do that you have to exist in that
  • 00:11:51
    discipline forever so what I'm saying is
  • 00:11:53
    if you're going to cut out carbs to lose
  • 00:11:54
    weight you lose 100 pounds from cutting
  • 00:11:57
    out carbs because you're in a calorie
  • 00:11:58
    deficit not because the carbs are making
  • 00:12:00
    you fat that once you returned to eating
  • 00:12:01
    carbs you never learned how to have
  • 00:12:03
    balance around the carbs so it it
  • 00:12:04
    triggers all of this stuff that we're
  • 00:12:06
    just avoiding an issue right the actual
  • 00:12:09
    only answer that I have found for
  • 00:12:10
    sustainable results is addressing
  • 00:12:12
    permanent Lifestyle Changes addressing
  • 00:12:14
    relationship with food and making it so
  • 00:12:17
    that food is not such a centerpiece of
  • 00:12:19
    your life by connecting more to it not
  • 00:12:21
    by disconnecting from it so what I did
  • 00:12:23
    was built something called The Common
  • 00:12:25
    Sense diet system the way that this is
  • 00:12:27
    packaged is in a 12 week course when I
  • 00:12:30
    built this for myself it was a little
  • 00:12:32
    bit different it wasn't quite as
  • 00:12:34
    organized but going back and referencing
  • 00:12:36
    what I had written down on a notepad
  • 00:12:37
    almost five or six years ago and then
  • 00:12:39
    building off of my own experience was
  • 00:12:41
    one of the most the most rewarding and
  • 00:12:43
    Blissful experiences of my of my entire
  • 00:12:45
    life but the first thing that we do is
  • 00:12:47
    we teach people how to standardize on
  • 00:12:50
    anywhere from 5 to 10 meals that are
  • 00:12:53
    made of mostly whole in natural foods
  • 00:12:55
    that already fit inside of their calorie
  • 00:12:57
    goals so what we do is we measure each
  • 00:12:59
    meal one time we take a picture of the
  • 00:13:01
    meal the next time we make the meal we
  • 00:13:03
    just reference the picture to be give or
  • 00:13:04
    take five or 10% does that make sense
  • 00:13:06
    yeah yeah like that we remove all the
  • 00:13:08
    what am I going to eat we make every
  • 00:13:10
    meal less than 10 minutes to make so
  • 00:13:12
    we're not slow cooking chicken having to
  • 00:13:14
    Temp everything we're rotisserie chicken
  • 00:13:16
    we're using frozen vegetables we're just
  • 00:13:18
    as easy as we possibly can to remove all
  • 00:13:21
    of that I don't want to their meals that
  • 00:13:23
    are built off of people's preferences
  • 00:13:24
    that leads to people losing 2 to three
  • 00:13:26
    pounds a week most of the time right
  • 00:13:27
    from the beginning and then right when
  • 00:13:29
    when we get into the second week of the
  • 00:13:30
    program and this program is entirely
  • 00:13:31
    self-paced it's we start addressing our
  • 00:13:34
    why this is one of the biggest things we
  • 00:13:36
    do is I walk people through an exercise
  • 00:13:40
    of connecting with what their life is
  • 00:13:42
    going to be like after 10 years of
  • 00:13:43
    healthy decisions versus what their life
  • 00:13:45
    is going to be like after 10 years of
  • 00:13:47
    unhealthy decisions and all of my
  • 00:13:49
    clients videoed themselves talking
  • 00:13:50
    through that process so when we feel
  • 00:13:53
    like we don't want to do something we
  • 00:13:54
    reference ourselves to learn how to
  • 00:13:56
    motivate ourselves instead of relying on
  • 00:13:57
    me because working with the weight loss
  • 00:13:59
    coach is actually inherently
  • 00:14:01
    unsustainable unless you learn the tools
  • 00:14:03
    and learn how to be your own coach so
  • 00:14:05
    that's really the basis of my program
  • 00:14:07
    yeah and then we we graduate into
  • 00:14:09
    navigating social situations reframing
  • 00:14:12
    our language from I'm losing weight to
  • 00:14:14
    I'm prioritizing my health learning how
  • 00:14:16
    to work through scale Obsession all
  • 00:14:18
    these things that fat people deal with
  • 00:14:20
    but they never talk about wanting to
  • 00:14:22
    weigh ourselves every day feeling
  • 00:14:23
    defeated when we don't lose weight dayto
  • 00:14:25
    day we just give practical tools the
  • 00:14:27
    biggest difference between what I'm
  • 00:14:28
    teach teaching and and what I was taught
  • 00:14:30
    was that uh it's all built on exposure
  • 00:14:32
    therapy so everything that I'm talking
  • 00:14:34
    about we actually practice it's not
  • 00:14:36
    Theory it's literally you are obsessed
  • 00:14:38
    with weighing yourself every day we're
  • 00:14:40
    not going to just put the scale away
  • 00:14:42
    forever we're going to learn how to sit
  • 00:14:43
    there and look at the scale and learn
  • 00:14:45
    Comfort here being able to not do that
  • 00:14:48
    day to-day over time because if you just
  • 00:14:49
    throw away the thing that that is
  • 00:14:50
    triggering you and making you feel bad
  • 00:14:52
    you're never going to learn how to have
  • 00:14:53
    balance with it so we really address
  • 00:14:55
    every single possible thing that has
  • 00:14:58
    ever led to people quitting
  • 00:14:59
    plateaus social situations drinking
  • 00:15:01
    alcohol and uh we talk about things that
  • 00:15:03
    are real man we dive into weight loss in
  • 00:15:05
    sex weight loss in Partnerships weight
  • 00:15:07
    loss and dating weight loss and Social
  • 00:15:09
    Circles and we get down to all the
  • 00:15:11
    things that people don't really want to
  • 00:15:12
    talk about but it's actually really
  • 00:15:14
    healing yeah I want to ask question did
  • 00:15:16
    you say that you had them create their
  • 00:15:17
    why and record a video and then watch
  • 00:15:20
    that video when things get hard yeah
  • 00:15:23
    that's awesome that is so cool I
  • 00:15:26
    actually haven't heard that and I I
  • 00:15:27
    think that's so powerful like okay I've
  • 00:15:29
    done some stuff in the past where I I'll
  • 00:15:31
    do the visualization stuff where I'll
  • 00:15:32
    say like uh mantras or affirmations and
  • 00:15:34
    I've recorded them and I'll listen to
  • 00:15:36
    myself seeing them but that's a whole
  • 00:15:38
    different level I love so most people
  • 00:15:40
    that are really overweight struggle with
  • 00:15:42
    some sort of relationship with food
  • 00:15:43
    issue and our relationship with food is
  • 00:15:45
    typically indicative of our relationship
  • 00:15:47
    with ourselves so we can actually learn
  • 00:15:48
    self-improvement through improving our
  • 00:15:50
    relationship with food one of the
  • 00:15:52
    biggest moments that most of my clients
  • 00:15:54
    go through is everybody's got their food
  • 00:15:57
    that they just can't stop eating or they
  • 00:15:58
    have constant cravings for it's a cute
  • 00:16:00
    dog and what we do to help work through
  • 00:16:02
    Cravings there's all these different
  • 00:16:03
    strategies but the biggest one is
  • 00:16:06
    literally videoing yourself
  • 00:16:08
    acknowledging the fact that it's 11:00
  • 00:16:10
    at night and you want to get some Ben
  • 00:16:11
    and Jerry's ice cream delivered on door
  • 00:16:13
    Dash like to literally first acknowledge
  • 00:16:14
    it I logically recognize that my desire
  • 00:16:18
    for insert the reason why you want to
  • 00:16:20
    lose weight here is more important to me
  • 00:16:22
    than eating this ice cream and I
  • 00:16:23
    recognize that I will feel worse after I
  • 00:16:25
    eat it I'm going to just say no this one
  • 00:16:27
    time I'm not committing to never eating
  • 00:16:29
    ice cream again just to prove to myself
  • 00:16:30
    that I can build a reference point here
  • 00:16:32
    and then we wake up the next morning we
  • 00:16:33
    record another video I did it and I feel
  • 00:16:36
    great and I don't regret that I didn't
  • 00:16:37
    eat the ice cream then anytime that we
  • 00:16:39
    have that craving again we just go watch
  • 00:16:40
    the video and like most people have
  • 00:16:42
    never done that one time you do that one
  • 00:16:45
    time you forever know that you have the
  • 00:16:47
    ability to not do that and you combine
  • 00:16:48
    that mindset work with practical
  • 00:16:50
    nutritional advice so that you stop
  • 00:16:52
    having the same Cravings cuz you're
  • 00:16:53
    properly nourishing your body and people
  • 00:16:55
    suddenly are like I'm not thinking about
  • 00:16:56
    food anymore so one to two weeks in
  • 00:16:58
    people mindset starts changing when you
  • 00:17:00
    stop thinking about food all the time
  • 00:17:02
    for a fat person you're able to start
  • 00:17:04
    thinking about all these other things in
  • 00:17:05
    life so people call that skinny
  • 00:17:07
    privilege you lose weight and then your
  • 00:17:09
    life gets better it's really just that
  • 00:17:10
    you stop thinking about it so much so
  • 00:17:12
    you can put more energy into other
  • 00:17:14
    things is the course self-paced is it
  • 00:17:17
    just like a school group what's that
  • 00:17:18
    look like so I have two different offers
  • 00:17:20
    I have a group only offer and I have a
  • 00:17:22
    one-on-one offer so both of them are in
  • 00:17:26
    the group for six months so during those
  • 00:17:29
    6 months it's 6 months of weekly
  • 00:17:30
    coaching calls 6 months of access to the
  • 00:17:33
    community and then the first 12 weeks of
  • 00:17:35
    that is the self-paced course in program
  • 00:17:38
    the people that work with me one-on-one
  • 00:17:39
    we have eight scheduled calls over the
  • 00:17:41
    course of those first 12 weeks and daily
  • 00:17:43
    WhatsApp communication so maybe um out
  • 00:17:46
    of the 60 or so people in the group
  • 00:17:49
    maybe 50 to 55 of them are in the group
  • 00:17:52
    and then everybody else is working with
  • 00:17:53
    me one-on-one in addition to being in
  • 00:17:54
    the group gotcha so the the group access
  • 00:17:57
    that that's in school right so they
  • 00:17:59
    don't have access to you in WhatsApp
  • 00:18:00
    they just post in the community right
  • 00:18:02
    and and is that that's group
  • 00:18:03
    collaboration calls and stuff like that
  • 00:18:05
    there too yeah yep group collaboration
  • 00:18:07
    calls every week for accountability and
  • 00:18:09
    just workshopping different things so
  • 00:18:10
    maybe even talking through Cravings the
  • 00:18:12
    same way that we are right now and just
  • 00:18:13
    reminding people of people go through
  • 00:18:15
    the program and you kind of forget what
  • 00:18:16
    was on week one or two if you didn't
  • 00:18:18
    practice it enough so we're constantly
  • 00:18:19
    going back to yeah going back to
  • 00:18:21
    different things that that they were
  • 00:18:22
    learning I love that man and before you
  • 00:18:25
    did this type of work did you ever do
  • 00:18:27
    just like you know macro coaching like
  • 00:18:29
    to your clients or uh Fitness coaching
  • 00:18:32
    stuff or is like I I figured this out
  • 00:18:34
    for myself and immediately I created
  • 00:18:36
    this program and put people through it
  • 00:18:38
    this process yeah I never did anything
  • 00:18:41
    in this industry or anything of that
  • 00:18:43
    nature and one thing that I've done
  • 00:18:44
    that's really different is trying to not
  • 00:18:46
    be influenced by other people so I'm
  • 00:18:48
    really careful about any content that
  • 00:18:50
    I'm consuming but all everything that
  • 00:18:52
    I'm teaching on is the weight loss
  • 00:18:53
    programs that I was a part of when I was
  • 00:18:55
    fat so I have the knowledge of what
  • 00:18:57
    didn't work for someone in my situation
  • 00:18:59
    right I'm mixed with what did work in my
  • 00:19:01
    situation so everyone's a little bit
  • 00:19:04
    different and in what they need but the
  • 00:19:06
    people that I'm targeting and the people
  • 00:19:08
    that work the best with me and see the
  • 00:19:09
    most results are people that have their
  • 00:19:11
    whole life been losing weight on
  • 00:19:13
    different diets and then quitting and
  • 00:19:14
    then gaining the weight back those are
  • 00:19:16
    the people that I'm really here to help
  • 00:19:17
    yeah yeah I love that because it also
  • 00:19:19
    resonates so much with your story and a
  • 00:19:22
    lot of times when we take people on or
  • 00:19:23
    we consult with them it's like it's so
  • 00:19:25
    much easier to build a business that you
  • 00:19:28
    have this experience in and this passion
  • 00:19:30
    in vers uh you being outside of a niche
  • 00:19:33
    right cuz like you are the perfect
  • 00:19:35
    example of like what you're I it perfect
  • 00:19:37
    but you're a pretty good example of like
  • 00:19:39
    what clients you know want to Aspire to
  • 00:19:41
    to look like want to Aspire to become
  • 00:19:43
    like you're very in touch with yourself
  • 00:19:45
    like your health and wellness but also
  • 00:19:46
    your spirituality and I imagine that
  • 00:19:48
    also attracts a certain type of person
  • 00:19:51
    that wants to learn what does that
  • 00:19:53
    lifestyle look like how how do I take on
  • 00:19:55
    some of those traits so I think you've
  • 00:19:56
    done a really good job of branding
  • 00:19:59
    yourself to this Niche and attracting
  • 00:20:01
    the right people to you thank you that
  • 00:20:03
    mean that means the world and being a
  • 00:20:04
    part of growth accelerator has really
  • 00:20:06
    helped me with connecting with my own y
  • 00:20:08
    too A lot of my teachings have been
  • 00:20:10
    refined based on the things that I've
  • 00:20:11
    seen being a part of your program and
  • 00:20:14
    based on one of the biggest things that
  • 00:20:15
    I've learned what I love about your
  • 00:20:17
    program is that IT addresses lifestyle
  • 00:20:19
    in addition to the Practical things that
  • 00:20:21
    you need to learn to grow your business
  • 00:20:23
    so things as simple as how to build your
  • 00:20:24
    own schedule and your own routine in a
  • 00:20:27
    way that's conducive to what you want to
  • 00:20:28
    accomplish like God that is the same
  • 00:20:30
    it's the same thing with weight loss
  • 00:20:31
    it's the exact same thing it's what are
  • 00:20:32
    you actually doing in the dayto day how
  • 00:20:34
    routine and how schedule is your life so
  • 00:20:36
    that's one thing that that has just
  • 00:20:37
    really been hitting home working with
  • 00:20:38
    you and and and working with the other
  • 00:20:40
    coaches as well cool man I got some more
  • 00:20:42
    stuff coming next week or the week after
  • 00:20:45
    on more mindset cuz I think there's
  • 00:20:47
    still a lot of opportunities to grow
  • 00:20:49
    inside of there and I'm going to share
  • 00:20:51
    what my journaling process looks like my
  • 00:20:53
    like morning routines and uh essentially
  • 00:20:55
    I made this document I'll tell you it's
  • 00:20:57
    cool I made this document it's kind of
  • 00:20:58
    like a a life Manifesto type thing of
  • 00:21:01
    like you know here here is this is Matt
  • 00:21:03
    sher's story right and it kind of like
  • 00:21:05
    is broken down and to bulleted numbers
  • 00:21:07
    of like the things that I've done and
  • 00:21:08
    accomplished all the way up until like I
  • 00:21:10
    think for me it's up until the age like
  • 00:21:12
    40 45 after that I'm like I don't know
  • 00:21:14
    yeah but I'm excited to introduce that
  • 00:21:16
    because so cool you can reflect on on
  • 00:21:18
    your why the better and there was some
  • 00:21:21
    time last year where I struggled with my
  • 00:21:23
    why I was like where is this thing going
  • 00:21:25
    and once I started like journaling on a
  • 00:21:26
    regular basis and like really looking
  • 00:21:28
    out Beyond this quarter or like this
  • 00:21:31
    year of like where we want to be with
  • 00:21:32
    the business it's like it started to
  • 00:21:34
    click and also like when things get hard
  • 00:21:36
    right with weight loss or business like
  • 00:21:38
    it's never going to be a perfect
  • 00:21:39
    trajectory of like you get results right
  • 00:21:40
    it's going to be oh I get results oh
  • 00:21:42
    shoot oh it's the same thing right but
  • 00:21:44
    on those times where you're feeling low
  • 00:21:46
    and you're like what is all this for if
  • 00:21:48
    you do have that that why and that
  • 00:21:50
    vision and that Clarity of where you
  • 00:21:52
    want to go it it's just like all right
  • 00:21:54
    cool we got a if it's business we had a
  • 00:21:55
    low cash collected month no big deal you
  • 00:21:57
    know I know I'm putting in the work I'm
  • 00:22:00
    making making the the content I'm taking
  • 00:22:02
    the calls next month's going to going to
  • 00:22:04
    bounce back around because this is where
  • 00:22:06
    we're going yeah that's one thing that
  • 00:22:07
    that you really that you hit home right
  • 00:22:09
    now in your program a lot is something
  • 00:22:11
    that I found is so that that first month
  • 00:22:14
    like that first month I should say like
  • 00:22:15
    that first week of us working together I
  • 00:22:18
    was in that 1500 to 2K range and
  • 00:22:19
    immediately went to 17K and every time
  • 00:22:23
    that I would close a call or or sign
  • 00:22:25
    somebody up I would sit down on the
  • 00:22:26
    couch and go but it wasn't like a
  • 00:22:28
    celebration it was like a like thank God
  • 00:22:30
    now I can relax right and after I had
  • 00:22:33
    that first 17K month my inputs were so
  • 00:22:36
    like I had every input was exactly from
  • 00:22:38
    the outside looking into what I would
  • 00:22:39
    recommend that I was doing right and
  • 00:22:41
    then I went great I had a 17K month I
  • 00:22:42
    could just like relax for a second and
  • 00:22:45
    at a you know maybe 11 or 12K month two
  • 00:22:48
    maybe 15K month 3 give or take those
  • 00:22:50
    aren't exact numbers and I found that in
  • 00:22:52
    reflection like me relaxing because I'm
  • 00:22:55
    because I'm finding myself so tied to
  • 00:22:57
    the results versus being tied to the
  • 00:22:59
    input does that make sense coming back
  • 00:23:01
    to that CEO schedule that we were walked
  • 00:23:04
    through and being like I'm sticking to
  • 00:23:05
    my CEO schedule regardless of if anybody
  • 00:23:07
    buys anything is that coming
  • 00:23:10
    back coming back to that this month is
  • 00:23:11
    that now we're January 14th I'm already
  • 00:23:13
    at I'm about to have my biggest month
  • 00:23:15
    already halfway through so and just
  • 00:23:17
    coming back to the basics going back to
  • 00:23:18
    the early parts of your program have
  • 00:23:19
    been really impactful for me even a few
  • 00:23:21
    months then love that dude that makes me
  • 00:23:22
    feel good man and we were talking too
  • 00:23:25
    did you put your two weeks in are are
  • 00:23:27
    you already done with your job man this
  • 00:23:29
    is God I love this this just lights me
  • 00:23:32
    up so much you know my whole life I've
  • 00:23:35
    been set my whole life I'm 30 my whole
  • 00:23:37
    life I've been selling facial
  • 00:23:39
    recognition software to government
  • 00:23:41
    facilities in the US and made good money
  • 00:23:44
    I was making up until last month was
  • 00:23:46
    making 150 160 or a little more and um
  • 00:23:50
    one of the first intentions that I set
  • 00:23:53
    with you know with your team when I
  • 00:23:55
    joined the program was to quit my job
  • 00:23:57
    and the am amount of fear I
  • 00:24:00
    can't even like every I'm listening to
  • 00:24:01
    other people that quit their job and
  • 00:24:02
    they're like there's never a right time
  • 00:24:04
    and I'm like you guys have no idea how
  • 00:24:06
    how afraid like it's not the same I'm
  • 00:24:08
    like I'm Different right recognizing now
  • 00:24:09
    that actually it's probably the same for
  • 00:24:11
    almost everyone but I'm sitting there at
  • 00:24:13
    this little CA Bar in Austin and I'm
  • 00:24:16
    like almost in hysterics I'm like I
  • 00:24:18
    don't know when I'm going to quit
  • 00:24:19
    because had anyone told me I'd make a
  • 00:24:20
    10K month I would have quit immediately
  • 00:24:22
    now I've had three significantly more
  • 00:24:24
    than 10K months and I still can't do it
  • 00:24:26
    and I'm sitting up there and I'm talking
  • 00:24:27
    to this guy and he's like he goes at
  • 00:24:29
    some point you just got to let go and I
  • 00:24:30
    looked at him I get this spiritual
  • 00:24:32
    out of my face for a second okay you
  • 00:24:34
    have no idea what I'm going through and
  • 00:24:36
    as he said that this guy walks into the
  • 00:24:38
    bar sits down right next to me pulls a
  • 00:24:41
    book out of his backpack and the book
  • 00:24:43
    was letting go and I went and I called
  • 00:24:46
    my boss right there and gave my notice
  • 00:24:47
    that was that was the day before my 30th
  • 00:24:50
    birthday a month ago so I've been two
  • 00:24:52
    weeks as a full-time entrepreneur now
  • 00:24:54
    and you know the biggest thing it's
  • 00:24:56
    scary because I you know I don't have
  • 00:24:58
    the the savings that I would like to
  • 00:25:00
    have but I don't even know if I did if I
  • 00:25:02
    would really feel any more safe it's
  • 00:25:03
    just the concept of quitting that feels
  • 00:25:05
    really scary you know and it it feels
  • 00:25:08
    like burning the last boat and it feels
  • 00:25:10
    like all of these things that have been
  • 00:25:12
    you know waking up and going straight to
  • 00:25:14
    putting it's not even a time thing just
  • 00:25:15
    putting my energy towards somebody
  • 00:25:17
    else's business versus my own those
  • 00:25:19
    first couple hours when my energy levels
  • 00:25:21
    are higher my testosterone levels are
  • 00:25:22
    higher my focus is better putting that
  • 00:25:24
    into my clients and my perspective
  • 00:25:26
    clients the results and the difference
  • 00:25:28
    in accountability that they've seen with
  • 00:25:30
    themselves in the last two to three
  • 00:25:32
    weeks I'm like wow I was actually doing
  • 00:25:34
    an injustice to them and I'm sitting
  • 00:25:36
    here preaching that everybody should be
  • 00:25:38
    going all in on what they really want
  • 00:25:40
    for their lives while I'm still working
  • 00:25:42
    another job and that just felt so
  • 00:25:44
    energetically contrary to to what I and
  • 00:25:47
    I'm sitting there going God man that's
  • 00:25:48
    why we teach the things that we need the
  • 00:25:50
    most in this world
  • 00:25:52
    right oh dude I'm proud of you man I
  • 00:25:54
    remember you told me because we we were
  • 00:25:55
    at CIO was just like a a recovery spot
  • 00:25:57
    here in Austin and I think was you there
  • 00:25:58
    or was yeah I was there and I was just
  • 00:26:00
    like so excited for you I was like I'm
  • 00:26:02
    so proud of you man and it was we like
  • 00:26:03
    dude we should do an interview
  • 00:26:05
    together and I wouldn't look this isn't
  • 00:26:07
    like some me wanting to give you a
  • 00:26:08
    Cheesy testimonial I would never
  • 00:26:11
    recommend something to someone that I
  • 00:26:12
    have not personally done and that I
  • 00:26:14
    would not do again in the same situation
  • 00:26:16
    and genuinely from the bottom of my
  • 00:26:18
    heart had I known that I would have
  • 00:26:20
    these results I would have paid three
  • 00:26:22
    times what I paid to join your program
  • 00:26:24
    and and I I really really really really
  • 00:26:27
    feel that there's no no freaking way
  • 00:26:29
    that I would have had that jump or these
  • 00:26:31
    mindset shifts when it comes to business
  • 00:26:33
    without your program and without working
  • 00:26:35
    with the different coaches that that
  • 00:26:36
    I've encountered so I'm really grateful
  • 00:26:38
    you know that you've put so much of your
  • 00:26:40
    teaching from your story you know what I
  • 00:26:42
    what I love so much about you is I feel
  • 00:26:44
    I relate to you in a lot of the ways and
  • 00:26:46
    that you built a business for yourself
  • 00:26:48
    saw success you were like I can coach
  • 00:26:50
    other people on how to do the things
  • 00:26:51
    that I did so you're coaching from a
  • 00:26:53
    place of doing versus from a place of
  • 00:26:55
    theory and studying and just a really
  • 00:26:57
    rare energy en and it's really
  • 00:26:59
    contagious and I I strongly recommend
  • 00:27:01
    Matt is not paying me for this to put
  • 00:27:03
    that out there but I really strongly
  • 00:27:05
    recommend I'm anyone that is in a
  • 00:27:07
    position where you just want to overhaul
  • 00:27:10
    your life in into your business and and
  • 00:27:11
    really step into this as a full-time
  • 00:27:13
    thing this program really really changed
  • 00:27:16
    my life thanks bro love
  • 00:27:18
    you appreciate that we uh we should
  • 00:27:21
    definitely uh link up again here soon in
  • 00:27:23
    in Austin um what I'd like to close off
  • 00:27:26
    with we're coming up to on time here and
  • 00:27:29
    what I'd like to hear more is like CU
  • 00:27:30
    mindset is a big part of of your journey
  • 00:27:32
    your life your service I'd love for you
  • 00:27:35
    like looking back at when you started
  • 00:27:37
    your business if there was like you know
  • 00:27:39
    things that either I've taught you or
  • 00:27:40
    you've learned along the way what are
  • 00:27:41
    some things that you would have done
  • 00:27:43
    differently from the time you're like
  • 00:27:45
    all right cool I'm starting to post on
  • 00:27:46
    Instagram my story I know I want to
  • 00:27:48
    monetize this what would you have done
  • 00:27:50
    differently what advice would you have
  • 00:27:51
    given yourself one of the best things I
  • 00:27:52
    ever did before I launched on Instagram
  • 00:27:54
    I started a podcast and it's just a
  • 00:27:57
    podcast of me just riffing just the way
  • 00:27:58
    I'm kind of riffing at you right now in
  • 00:28:00
    these little 5 10 minute Sprints right
  • 00:28:02
    that's kind of my podcast style it's all
  • 00:28:03
    just unedited and raw you know and and I
  • 00:28:06
    feel that one of the best things that a
  • 00:28:10
    a new entrepreneur like myself I'm still
  • 00:28:12
    a very new entrepreneur can do is try to
  • 00:28:14
    get as many speak ideas into existence
  • 00:28:17
    so these are all things that I practiced
  • 00:28:19
    right I know how I lost weight but I
  • 00:28:22
    sometimes feel disconnected to what I
  • 00:28:23
    was doing in the day-to-day it was five
  • 00:28:24
    or six years ago the best thing I ever
  • 00:28:26
    did was launched a podcast that t takes
  • 00:28:28
    me less than 1 hour per week because
  • 00:28:30
    it's just me speaking unedited no edits
  • 00:28:33
    posted on podbean all of my ideas on how
  • 00:28:36
    to refine my messaging and my content
  • 00:28:38
    have not come from me sitting down and
  • 00:28:39
    thinking about it they've come from me
  • 00:28:41
    just blabbing on my podcast and I feel
  • 00:28:43
    that anyone that is really trying to
  • 00:28:45
    refine what they're doing anyone that's
  • 00:28:46
    trying to speak new ideas into existence
  • 00:28:49
    just having these recordings of yourself
  • 00:28:51
    and sharing them with people isn't just
  • 00:28:53
    a great way to step into that creative
  • 00:28:54
    flow but it's also a great way to build
  • 00:28:57
    a lot of trust with your brand so as big
  • 00:28:59
    as my Instagram following is right
  • 00:29:01
    almost all my high ticket clients were
  • 00:29:03
    actually podcast listeners because now
  • 00:29:05
    it's been a year we're almost 60
  • 00:29:06
    episodes in and when somebody gets on a
  • 00:29:08
    call with me and they've listened to all
  • 00:29:09
    60 of my podcast episodes I mean what
  • 00:29:11
    how I don't even have to say anything
  • 00:29:14
    right it's here's the this person has
  • 00:29:15
    spent weeks listening to me in their car
  • 00:29:17
    they know my full story they know
  • 00:29:18
    exactly what I do I don't even have to
  • 00:29:20
    walk with them through the process it's
  • 00:29:21
    just would you like to put that on your
  • 00:29:22
    MX or your
  • 00:29:23
    visa and that's that's not me on a
  • 00:29:26
    podcast trying to sell anyone anything
  • 00:29:28
    it's just me on a podcast speaking
  • 00:29:29
    authentically so you know my my advice
  • 00:29:32
    would be I think it's under I think
  • 00:29:34
    having a podcast is very underrated and
  • 00:29:36
    I feel that plugging a podcast for me
  • 00:29:39
    I've done a lot more plugging my
  • 00:29:41
    podcasts on Instagram than I have
  • 00:29:42
    plugging my mailing list I've Just Seen
  • 00:29:44
    A lot more success with that than I ever
  • 00:29:46
    have with my email marketing strategy
  • 00:29:48
    that's cool I I mean I'm starting to see
  • 00:29:49
    the same with YouTube um I I like
  • 00:29:52
    YouTube because it's it's got a little
  • 00:29:53
    bit higher search features for things
  • 00:29:56
    and stuff like that discoverability but
  • 00:29:58
    I agree I think once you like you know
  • 00:29:59
    you're consistent on Instagram social
  • 00:30:01
    media and stuff like that there's so
  • 00:30:03
    much uh value and relationship that
  • 00:30:05
    depth you know from long form content
  • 00:30:08
    and you know YouTube's a production
  • 00:30:10
    right like you know I probably spend at
  • 00:30:11
    least a, $2,000 a month on YouTube you
  • 00:30:14
    know having V help me editors and stuff
  • 00:30:16
    like that where D the podcast man I I
  • 00:30:18
    had one in 20 um 2019 I just had a a
  • 00:30:22
    $100 mic maybe and I mean that I think I
  • 00:30:27
    filmed one of the car listen to one in
  • 00:30:29
    the car and it was just a just like you
  • 00:30:30
    know a plugged in iPhone thing and it
  • 00:30:33
    was fine you know the audio was fine so
  • 00:30:35
    it's just like you don't need a bunch of
  • 00:30:37
    fancy stuff you can just get started
  • 00:30:38
    with very minimal stuff yeah love that
  • 00:30:42
    the other thing that I would say is that
  • 00:30:43
    virality does not equal money or trust I
  • 00:30:46
    learned that the the really hard way you
  • 00:30:49
    know when I I even earlier in my journey
  • 00:30:52
    I had grown to 100K in like 50 days on
  • 00:30:54
    Instagram from zero from 400 followers
  • 00:30:57
    from high school school and college
  • 00:30:58
    right with no ads all organically and
  • 00:31:01
    what that did to me was made me really
  • 00:31:03
    hooked on like if I'm not viral then I'm
  • 00:31:05
    failing and as many people would tell me
  • 00:31:08
    that that's not how I should think I'm
  • 00:31:10
    like you guys don't understand because
  • 00:31:11
    you've never experienced that level of
  • 00:31:12
    virality so I would go like where's the
  • 00:31:14
    people that have done it right is what
  • 00:31:16
    what I was looking for and I got
  • 00:31:17
    connected with people that had similarly
  • 00:31:20
    felt the dopamine and the addictiveness
  • 00:31:22
    of having all of that attention and
  • 00:31:24
    being able to visualize virality I'm
  • 00:31:26
    telling you right now the virality means
  • 00:31:28
    literally nothing at all literally zero
  • 00:31:31
    none of the people that are that are
  • 00:31:33
    working with me came from any of these
  • 00:31:35
    viral posts they all came from Posts
  • 00:31:37
    that were just really authentic and
  • 00:31:38
    focused on a really specific issue but
  • 00:31:40
    none of those were actually my viral
  • 00:31:41
    content so just making the switch from
  • 00:31:44
    virality if you've never been viral and
  • 00:31:46
    you want to be viral do everything that
  • 00:31:47
    you want to do but just recognize it's
  • 00:31:49
    really unrewarding in the long run and
  • 00:31:51
    um it's really it really negatively
  • 00:31:53
    impacted me actually at a lot of times I
  • 00:31:55
    think that I would have moved faster and
  • 00:31:57
    built this system programmed faster had
  • 00:31:59
    I never experienced any virality I'd
  • 00:32:01
    wake up and check my view count before
  • 00:32:03
    waking up and checking on my clients
  • 00:32:05
    wake up and account before waking up and
  • 00:32:07
    checking my stripe account you know and
  • 00:32:08
    those are very different very different
  • 00:32:10
    mentality so that switch is something
  • 00:32:12
    that was not in my awareness but I would
  • 00:32:14
    have put that into my awareness sooner
  • 00:32:16
    yeah thank you for sharing because I
  • 00:32:17
    think some people probably listening to
  • 00:32:19
    this is like oh yeah Nick Nick's done
  • 00:32:21
    this but he has 200,000 followers how am
  • 00:32:24
    I supposed to do that you know so I'm
  • 00:32:26
    curious like if if there someone who's
  • 00:32:28
    listening to this and sees that like
  • 00:32:30
    what would you tell them yeah so I have
  • 00:32:31
    200,000 followers but if you go look at
  • 00:32:34
    at the actual view counts on recent
  • 00:32:36
    reels and if you do this with anyone
  • 00:32:37
    that you compare yourself to on
  • 00:32:38
    Instagram most of these people that have
  • 00:32:41
    a c in that couple hundred thousand it's
  • 00:32:42
    different when you get into the like
  • 00:32:44
    Hermos type of millions right but most
  • 00:32:46
    of the people that have a couple hundred
  • 00:32:47
    thousand followers they're not getting a
  • 00:32:49
    couple hundred, views per real a lot of
  • 00:32:51
    these reels are in the 20 to 40K range
  • 00:32:54
    which is still a lot but there's
  • 00:32:55
    actually very a lot less correlation
  • 00:32:58
    right now this seems to change every few
  • 00:33:00
    months right but right now in January of
  • 00:33:03
    2025 a lot of the a lot of the heavy
  • 00:33:06
    viewership is going to people with less
  • 00:33:07
    followers so I have 200,000 followers
  • 00:33:09
    but I don't have 200,000 people looking
  • 00:33:11
    at my Instagram on a regular basis and
  • 00:33:13
    it's a very very different thing you
  • 00:33:14
    know I know people that have 10,000
  • 00:33:16
    followers on Instagram that are making
  • 00:33:18
    three times as much money as I am right
  • 00:33:19
    now with 200,000 yeah we we had a client
  • 00:33:23
    last month just started with us he has
  • 00:33:25
    less than a th000 followers and he made
  • 00:33:26
    $46,000 in a month in cash not
  • 00:33:29
    contracted in cash getting people off of
  • 00:33:32
    Instagram Instagram is one of the best
  • 00:33:34
    sales tools ever but I I feel that also
  • 00:33:37
    getting it's easy to become reliant on
  • 00:33:39
    Instagram getting people off of
  • 00:33:41
    Instagram into something else as well
  • 00:33:44
    drastically increases the trust and
  • 00:33:47
    drastically increases the likelihood
  • 00:33:48
    that you're going to be able to maintain
  • 00:33:50
    trajectory should your Instagram just
  • 00:33:51
    suddenly Lose virality Or should you
  • 00:33:53
    somehow get Shadow banned or all these
  • 00:33:55
    different things that may or may not
  • 00:33:56
    even exist so so that's the other thing
  • 00:33:58
    that I would recommend that I I wish I
  • 00:34:00
    would have done a little sooner too when
  • 00:34:01
    you got virality take that virality and
  • 00:34:03
    push them into into a different platform
  • 00:34:06
    mailing list your podcast mailing list
  • 00:34:07
    podcast YouTube even maybe a school
  • 00:34:09
    group if you got good content in there
  • 00:34:10
    too cool Nick well let's close this
  • 00:34:12
    thing up man uh I just want to say thank
  • 00:34:14
    you again for for being on the show and
  • 00:34:16
    then also you know trusting me and the
  • 00:34:18
    team in supporting you your business
  • 00:34:20
    your life Etc man it's been it's been an
  • 00:34:23
    honor and I'm excited to continue to get
  • 00:34:25
    to know you better here in Austin and in
  • 00:34:27
    the inner wibs of our school group too
  • 00:34:30
    but uh yeah man thank you for all you do
  • 00:34:32
    for us as well and as always if there's
  • 00:34:34
    anything I can ever do let me know thank
  • 00:34:36
    you and shout out to you shout out to
  • 00:34:38
    coach Courtney who I've done a lot of
  • 00:34:39
    work with in your program as well and
  • 00:34:41
    you guys have had a really big impact on
  • 00:34:42
    my life and uh when I think about the
  • 00:34:44
    future and the travel that I'm calling
  • 00:34:46
    in for myself this year I always
  • 00:34:47
    associate you guys with with a lot of
  • 00:34:49
    that growth so so thank you to you too
  • 00:34:52
    thank you man where can people find you
  • 00:34:53
    if they want to connect with you yeah
  • 00:34:55
    find me on Instagram Nick G o PPO all
  • 00:34:59
    the links are on there if you want to
  • 00:35:00
    listen to my podcast if you're somebody
  • 00:35:02
    that has weight to lose and you relate
  • 00:35:04
    to my story you can check it out it's
  • 00:35:05
    called the drop it weight loss Wellness
  • 00:35:07
    wisdom podcast on all podcast platforms
  • 00:35:09
    and if I don't know who you are send me
  • 00:35:11
    a message and I'll shoot you a voice not
  • 00:35:12
    back cool all right Nick thank you and
  • 00:35:14
    thank you guys for watching as well if
  • 00:35:16
    you want more like this smash that
  • 00:35:18
    subscribe button all right peace
Tags
  • Weight Loss
  • High Ticket Coaching
  • Mindset
  • Sustainable Changes
  • Community
  • Virality
  • Podcasting
  • Nutrition
  • Lifestyle
  • Emotional Eating