Start Writing Prompts Like a Pro | Google Prompting Essentials

00:29:27
https://www.youtube.com/watch?v=7kBJerjnQTk

Sintesi

TLDRIl corso di Google sull'IA generativa insegna come utilizzare efficacemente strumenti di IA per migliorare la produttività lavorativa. Gli esperti di Google forniscono tecniche per creare prompt efficaci, analizzare dati e generare contenuti visivi. Gli studenti apprenderanno a progettare prompt specifici, a valutare e iterare i risultati, e a utilizzare l'IA in modo responsabile. Alla fine del corso, gli studenti riceveranno un certificato di completamento.

Punti di forza

  • 🧠 Impara a creare prompt efficaci per l'IA generativa.
  • 📊 Utilizza l'IA per analizzare dati e generare report.
  • ✍️ Scrivi email e contenuti con l'aiuto dell'IA.
  • 🎨 Crea contenuti visivi e grafiche per presentazioni.
  • 🔍 Valuta e verifica sempre i risultati dell'IA.
  • 📜 Ricevi un certificato di completamento al termine del corso.
  • 💡 Sperimenta con diversi strumenti di IA generativa.
  • 👥 Impara a utilizzare l'IA in modo responsabile.
  • 📈 Applica tecniche avanzate di prompting nel tuo lavoro.
  • 🛠️ Scopri come integrare l'IA nelle tue attività quotidiane.

Linea temporale

  • 00:00:00 - 00:05:00

    In questo corso, esperti di Google insegnano come utilizzare l'AI generativa, distinguendo tra un buon e un ottimo prompt. Gli studenti apprenderanno a progettare prompt migliori per ottenere risultati più efficaci e pratici, con attività pratiche e quiz per migliorare le proprie competenze. Al termine del corso, gli studenti riceveranno un certificato da Google da condividere con la propria rete professionale.

  • 00:05:00 - 00:10:00

    Timothy, un esperto di relazioni con gli sviluppatori, condivide la sua esperienza nell'utilizzo di Gen AI per semplificare compiti complessi, come la raccolta delle disponibilità per una riunione. Sottolinea l'importanza di fornire istruzioni specifiche, o prompt, per ottenere risultati desiderati, e introduce il concetto di prompting come arte e scienza.

  • 00:10:00 - 00:15:00

    Il corso insegna un framework di prompting che include la definizione del compito, il contesto e le referenze. Gli studenti impareranno a scrivere prompt efficaci per generare idee, pianificare progetti e analizzare dati, enfatizzando l'importanza di fornire dettagli e contesto per ottenere risultati utili.

  • 00:15:00 - 00:20:00

    Viene presentato un esempio pratico di brainstorming per una nuova linea di scarpe sportive, mostrando come migliorare i prompt aggiungendo dettagli e contesto. L'importanza di iterare e valutare i risultati è sottolineata, incoraggiando gli studenti a sperimentare e affinare i propri prompt per ottenere output più pertinenti.

  • 00:20:00 - 00:29:27

    Il corso esplora anche la generazione di immagini e l'uso di prompting multimodale, combinando testo e immagini per ottenere risultati più ricchi. Viene enfatizzata la responsabilità nell'uso degli strumenti AI, inclusa la necessità di valutare e verificare i risultati per evitare bias e errori, mantenendo sempre un approccio umano nel processo.

Mostra di più

Mappa mentale

Video Domande e Risposte

  • Cosa imparerò in questo corso?

    Imparerai a creare prompt efficaci per l'IA generativa, a utilizzare tecniche avanzate di prompting e a applicare l'IA nel tuo lavoro quotidiano.

  • Chi sono gli istruttori del corso?

    Gli istruttori sono esperti di IA generativa di Google.

  • Riceverò un certificato al termine del corso?

    Sì, riceverai un certificato di completamento da Google.

  • Quali strumenti di IA generativa verranno utilizzati?

    Il corso utilizzerà strumenti come Gemini e altri strumenti di Google AI.

  • Come posso applicare ciò che imparo nel mio lavoro?

    Imparerai a utilizzare l'IA per attività come la scrittura di email, l'analisi dei dati e la creazione di contenuti visivi.

  • Cosa significa 'prompting'?

    Il prompting è il processo di fornire istruzioni specifiche a uno strumento di IA generativa per ottenere risultati desiderati.

  • Quali sono le tecniche di prompting avanzate?

    Le tecniche includono la creazione di agenti AI personalizzati e l'analisi di dati complessi.

  • Come posso garantire un uso responsabile dell'IA generativa?

    È importante valutare e verificare i risultati, evitare di inserire dati sensibili e seguire le politiche aziendali.

  • Cosa sono le 'hallucinations' nell'IA generativa?

    Le hallucinations si verificano quando uno strumento di IA fornisce output errati o incoerenti.

  • Posso utilizzare l'IA generativa per creare contenuti visivi?

    Sì, il corso insegnerà anche come utilizzare l'IA per generare immagini e contenuti visivi.

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Sottotitoli
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Scorrimento automatico:
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    [Music]
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    chances are you've already experimented
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    with generative Ai and you've probably
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    gotten some results that have been
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    helpful and maybe some that fell short
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    throughout this course AI experts at
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    Google will teach you the difference
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    between a good prompt and a great prompt
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    so you can work faster and smarter with
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    Gen at your side and we'll share
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    practical examples of where you can use
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    gen at work hi I'm Amina I work on
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    generative AI at Google in this course
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    my colleagues and I are going to teach
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    you how you can get the most out of gen
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    you'll learn when to use gen and how by
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    designing better prompts to get the best
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    results you'll apply what you've learned
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    with Hands-On activities and quizzes to
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    level up your prompting skills after
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    you've completed this course you'll have
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    lots of practice applying gen in ways
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    that matter to you and your job as
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    recognition of your work you'll earn a
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    certificate from Google to share with
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    your network and potential employers we
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    have a lot of exciting stuff in store so
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    let's get to
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    [Music]
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    it hi I'm Timothy a director of
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    developer relations at Google for the
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    last 14 years I've been helping
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    developers and Google work better
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    together I've recently been working a
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    lot more with Gen to do things like
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    technical writing and generating code
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    I've also been helping more developers
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    integrate gen into their apps prompting
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    is a new skill that a lot of us are
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    learning and trying to get better at
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    myself included now my first experience
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    using geni that was transformative was
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    for a pretty simple task I needed to
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    quickly collect everyone's availability
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    for an important team meeting I asked
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    over chat and everyone responded in a
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    different format as people are likely to
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    do and it was a lot to track but with
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    the help of gen AI I was able to
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    organize everyone's availability into a
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    table and then transposed it so the
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    table was sorted by date not by chat
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    message a task that would have taken
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    forever manually only took me a few
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    minutes with Genai and that was my
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    breakthrough moment using Genai in my
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    everyday tasks to turn things that used
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    to be a headache into something simple
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    and easy and that's what this course is
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    about using gen to help you get your job
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    done so what is prompting anyway put
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    simply prompting is the process of
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    providing Specific Instructions to a gen
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    tool to receive new information or to
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    achieve a desired outcome on a task
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    those instructions are called prompts
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    when we write a prompt for a gen tool
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    we're giving it a series of inputs and
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    telling it what we would like it to
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    generate some gen tools can generate
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    text or images While others generate
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    video audio or even code a prompting is
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    both an art and a science to get the
  • 00:03:04
    best results we need to be precise in
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    defining what we need now this is
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    similar to the way you would help your
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    teammate get started on a new project
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    providing context and setting parameters
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    will get you the best output from gen
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    the first thing you'll learn is the
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    prompting framework it's a formula for
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    writing great prompts you'll use this
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    framework throughout the course and
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    after that it's all about putting
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    prompts to use on specific tasks that
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    can save you time in your job you'll use
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    gen to brainstorm ideas develop plans
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    and draft emails for different audiences
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    we'll teach you how to summarize meeting
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    notes assign action items and more we'll
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    also teach you how to analyze data and
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    spreadsheets with geni you'll write
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    prompts that can help you find insights
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    buried in data you'll then use gen to
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    turn those insights into visuals and
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    eventually turn it all into a slide Deck
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    with talking points for presentation
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    next you'll learn Advanced prompting
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    techniques to help you untangle complex
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    tasks for example you'll learn how to
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    create prompts that can help make
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    long-term complicated projects easier to
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    plan and execute you'll also learn how
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    to design a prompt to create your own
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    personalized AI agent to do things like
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    practice before an interview or prepare
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    for difficult work
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    conversations and finally you'll learn
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    how to use geni responsibly including
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    guidelines for using it in your job and
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    on your team this is crucial gen tools
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    help you with the work that you do but
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    they don't do it for you anyone using
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    gen should always be a valuating and
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    factchecking outputs there are a lot of
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    gen tools out there and in this course
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    we're going to demonstrate how to prompt
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    using Gemini and other Google AI tools
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    like Gemini for Google workspace and
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    Google AI Studio but all of the
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    techniques and best practices you'll
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    learn in this course can be applied to
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    other geni tools like chat GPT co-pilot
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    or CLA last thing we designed this
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    course to give you skills that you can
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    use at work right away so all of these
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    lessons and techniques you're going to
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    learn are rooted in real world scenarios
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    you should experiment and play around to
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    figure out what works best for you and
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    as you go through this course feel free
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    to pause the video and test what you
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    just learned with something you're
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    working on right now
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    now let's get started with our first
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    [Music]
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    prompts in this lesson you're going to
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    learn how to create effective prompts a
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    good prompt follows a simple framework
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    task context
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    references evaluate and iterate if you
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    ever forget a step just remember
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    thoughtfully create really excellent
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    inputs first is Task you need to
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    describe the task you want the
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    generative AI tool to help you with now
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    this should include a Persona and a
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    format preference so that the task is
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    specific Persona refers to what
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    expertise you want the Gen tool to draw
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    from you can ask the tool to take on a
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    Persona like a professional speech
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    writer or or a marketing executive with
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    15 years of experience or you can ask it
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    to create output for a specific audience
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    a customer or even your manager you can
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    be as detailed as you'd like when adding
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    a Persona to your task format refers to
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    how you want the output to appear
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    whether that's a bulleted list short
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    sentences or a table so there you have
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    it task next you'll include context or
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    the necessary details to help the Gen
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    tool understand what you need from it
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    this is the difference between writing
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    give me some ideas for a birthday
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    present under
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    $30 and give me five ideas for a
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    birthday present my budget is $30 the
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    gift is for a 29-year-old who loves
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    winter sports and has recently switched
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    from snowboarding to
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    skiing sometimes you'll add references
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    for the Gen tool to use while creating
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    its output you just asked a gen tool to
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    give you ideas for birthday present
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    right well if you add examples of
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    birthday presents you've given in the
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    past as references the Gen tool can give
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    you a more useful output there aren't
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    always going to be clear references of
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    what you need especially if you're
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    working on something more abstract or
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    searching for ideas and inspiration once
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    you have your output it's time to
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    evaluate ask yourself if the input you
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    provided gave you the output you needed
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    this leads us to the final part of the
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    framework iterate if you evaluate your
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    output and determine that you're not
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    getting what you need you can try again
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    by adding more information or tweaking
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    your prompt and this is a key part of
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    prompting effectively and we'll explore
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    it in depth later on in the course one
  • 00:08:15
    more note on the framework there are
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    plenty of ways to construct an effective
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    prompt the order of how you construct a
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    prompt is less important than the
  • 00:08:23
    substance of the prompt itself as long
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    as you're thoughtfully creating really
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    excellent inputs you're outputs should
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    be
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    [Music]
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    great let's put the framework into
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    action first we'll log into Gemini and
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    then use the tool to help us brainstorm
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    ideas for a new high performance sneaker
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    line first let's add the
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    task generate five ideas for a new high
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    performance sneaker line okay we've
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    asked Gemini to complete a task but
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    we're not really applying the prompting
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    framework yet remember thoughtfully
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    create really excellent inputs this
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    prompt is all task and nothing else
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    which might give us an output that's too
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    broad and not very useful still Gemini
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    generated five ideas with unique names
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    and descriptions this isn't a bad start
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    but we can do better let's add some more
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    details like our desired format and a
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    more specific task for the tool to
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    complete list the
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    concepts and materials for each sneaker
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    in an
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    outline that's much better now we have a
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    set of unique ideas for a sneaker line
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    that includes the materials for each
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    shoe and it came in our preferred format
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    I think we can do even better don't you
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    let's add some
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    context the sneakers should be made for
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    athletes doing cross trining
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    activities with the new information
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    Gemini created Five new sneaker ideas
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    that are more suited to our specific
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    goals remember getting tailored outputs
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    means we need to provide a Genai tool
  • 00:10:22
    with more details and context in order
  • 00:10:25
    to generate more useful results success
  • 00:10:28
    is all about the details so let's give
  • 00:10:32
    references a
  • 00:10:33
    try references give gen tools examples
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    to work from and that can mean asking a
  • 00:10:39
    gen tool to learn from the tone style or
  • 00:10:43
    length of a given reference providing
  • 00:10:45
    multiple references is also known as few
  • 00:10:48
    shot prompting shots are just references
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    or examples and the term is used a lot
  • 00:10:55
    there's also singleshot prompting which
  • 00:10:57
    means we're giving it one reference and
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    zero shot prompting which means we don't
  • 00:11:03
    give the AI tool any references now most
  • 00:11:06
    of the time between two and five
  • 00:11:08
    references is the sweet spot for a geni
  • 00:11:11
    tool too few references and we don't
  • 00:11:13
    give enough context too many we could
  • 00:11:15
    skew the results and limit creativity to
  • 00:11:18
    practice few shot prompting with our new
  • 00:11:20
    sneaker line let's include descriptions
  • 00:11:22
    of shoes that already exist one of them
  • 00:11:24
    is from a budget line of shoes and the
  • 00:11:27
    other one has a new adaptive soul
  • 00:11:29
    we can input those descriptions like
  • 00:11:33
    this keep the five ideas generated but
  • 00:11:37
    refine them using these two examples as
  • 00:11:42
    references here as we paste in the
  • 00:11:48
    references ah there's a lot of choices
  • 00:11:51
    here and they all seem like good options
  • 00:11:54
    for the task and this is cool a shoe
  • 00:11:57
    that regulates temperature
  • 00:11:59
    evaluating the output and iterating
  • 00:12:01
    might be the last parts of our prompting
  • 00:12:03
    framework but they're also where we get
  • 00:12:05
    to experiment and get creative each new
  • 00:12:08
    output is an opportunity to further
  • 00:12:10
    refine your prompt until you get the
  • 00:12:12
    response you want in fact we've been
  • 00:12:14
    evaluating and iterating this whole time
  • 00:12:18
    we evaluated the sneaker ideas from our
  • 00:12:19
    first prompt and we iterated by adding
  • 00:12:22
    context we evaluated the output again
  • 00:12:25
    and we iterated by adding references and
  • 00:12:28
    remember we can always add details or
  • 00:12:30
    tweak phrasing in order to change our
  • 00:12:33
    outputs we like to say ABI or always be
  • 00:12:37
    iterating give the prompting framework a
  • 00:12:39
    try yourself remember it's always better
  • 00:12:41
    to start simple and then slowly add
  • 00:12:44
    complexity iterating as you go if your
  • 00:12:47
    outputs start to lose quality you might
  • 00:12:49
    need to go back and make your prompts
  • 00:12:51
    simpler and that's okay learning what
  • 00:12:53
    works and what doesn't is all part of
  • 00:12:56
    the journey if you ever get stuck just
  • 00:12:58
    remember to thoughtfully create really
  • 00:13:01
    excellent inputs and you'll get back on
  • 00:13:06
    [Music]
  • 00:13:16
    track there are going to be times when
  • 00:13:18
    your prompt simply isn't giving you what
  • 00:13:20
    you want but instead of scrapping all
  • 00:13:22
    your work and starting again from zero
  • 00:13:25
    think about how you can always be
  • 00:13:27
    iterating or Abi to try and mold the
  • 00:13:30
    outputs into something more useful by
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    the end of this video you'll learn four
  • 00:13:35
    helpful iteration methods the first
  • 00:13:37
    method is to revisit the prompting
  • 00:13:39
    framework and make sure you're providing
  • 00:13:41
    enough specificity in your task context
  • 00:13:45
    and references for example if you wrote
  • 00:13:48
    give me five blog post ideas a
  • 00:13:50
    generative AI tool might respond better
  • 00:13:53
    if you adjusted your prompt to include
  • 00:13:55
    the Persona and format for example you
  • 00:13:58
    are an expert on Sports Nutrition
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    provide five blog post headlines that
  • 00:14:03
    summarize the biggest Trends happening
  • 00:14:05
    in the industry for an audience of
  • 00:14:07
    physical therapists working with
  • 00:14:10
    professional basketball players the
  • 00:14:12
    second method is to separate your prompt
  • 00:14:14
    into shorter sentences start by taking a
  • 00:14:17
    long input and breaking it down into
  • 00:14:19
    smaller tasks this is the long input
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    summarize the key data points and
  • 00:14:24
    information in this report then create
  • 00:14:27
    visual graphs from the data and shorten
  • 00:14:28
    the key information into bullets you can
  • 00:14:31
    break this up into shorter sentences and
  • 00:14:33
    input them as separate prompts you'll
  • 00:14:36
    input each prompt receive an output and
  • 00:14:38
    then follow up with a new prompt until
  • 00:14:41
    all of your tasks have been submitted
  • 00:14:44
    first summarize the key data points and
  • 00:14:46
    information in this report then follow
  • 00:14:49
    that up with create visual graphs with
  • 00:14:52
    the data you summarized and finally
  • 00:14:56
    shorten the key information you
  • 00:14:57
    summarized into bullets sometimes
  • 00:15:00
    shorter sentences can yield more precise
  • 00:15:02
    results because the Gen tool can parse
  • 00:15:05
    one small task at a time instead of
  • 00:15:08
    identifying the relationships between
  • 00:15:09
    all of them at once you can also try
  • 00:15:12
    using different phrasing or switching to
  • 00:15:15
    an analogous task which is a task that
  • 00:15:17
    is very similar to the one you're trying
  • 00:15:19
    to complete but different enough to
  • 00:15:22
    trigger a new response for example if
  • 00:15:25
    you're asking a gen tool to help write a
  • 00:15:28
    marketing plan plan for a product or
  • 00:15:30
    service you could instead ask it to
  • 00:15:32
    write a story about how this product
  • 00:15:34
    fits into the lives of our Target
  • 00:15:36
    customer demographic by moving from
  • 00:15:39
    write a marketing plan to write a story
  • 00:15:43
    you're asking the Gen tool to approach
  • 00:15:45
    the task differently which might lead
  • 00:15:48
    you closer to a useful output finally
  • 00:15:50
    introducing constraints might also help
  • 00:15:53
    focus a gen tools outputs maybe you want
  • 00:15:56
    to make a playlist for an upcoming road
  • 00:15:58
    trip and you're trying to figure out
  • 00:15:59
    what artists you want to include you've
  • 00:16:02
    added some context about your favorite
  • 00:16:03
    genre but the results are kind of boring
  • 00:16:06
    you've heard all these songs a million
  • 00:16:08
    times before to get better output and
  • 00:16:10
    something more unexpected you could
  • 00:16:13
    start adding constraints like specifying
  • 00:16:16
    you only want artists from a certain
  • 00:16:18
    region or artists that have released
  • 00:16:20
    music in The Last 5 Years adding
  • 00:16:23
    constraints to your prompt will help the
  • 00:16:25
    Gen tool narrow down its outputs and
  • 00:16:27
    give you something more helpful or
  • 00:16:30
    unique the better you can evaluate and
  • 00:16:32
    iterate the better your output will
  • 00:16:35
    [Music]
  • 00:16:46
    be images and visuals can be as
  • 00:16:49
    important as words when you want to
  • 00:16:51
    communicate ideas in this lesson I'm
  • 00:16:54
    going to teach you how to use generative
  • 00:16:56
    AI tools to create visuals
  • 00:16:59
    so far we've asked gen tools to produce
  • 00:17:02
    responses in what's called a text based
  • 00:17:06
    modality modalities are the different
  • 00:17:09
    formats in which gen tools receive or
  • 00:17:12
    produce information whether that's text
  • 00:17:15
    images video audio or code different gen
  • 00:17:20
    tools are better at working in certain
  • 00:17:22
    modalities be sure to check the Gen tool
  • 00:17:25
    you're using to find out which
  • 00:17:27
    modalities it's capable of using or
  • 00:17:29
    producing let's start with image
  • 00:17:31
    generation some gen AI tools can create
  • 00:17:34
    images a sunrise a bouquet of flowers or
  • 00:17:38
    even a crab right into a dolphin but
  • 00:17:40
    those same tools can also make images
  • 00:17:42
    for a business or a professional
  • 00:17:46
    presentation maybe you're a musician
  • 00:17:48
    playing a gig in New Orleans and you
  • 00:17:50
    want to promote your concert so you use
  • 00:17:53
    a gen tool to help you create a poster
  • 00:17:55
    to advertise the show let's prompt
  • 00:17:58
    Gemini to to create both text and images
  • 00:18:00
    so we can discuss the subtle differences
  • 00:18:02
    between prompting for each modality
  • 00:18:05
    we'll start with the text first remember
  • 00:18:08
    to keep the thoughtfully create really
  • 00:18:11
    excellent inputs framework in mind text
  • 00:18:15
    based prompts work best when we specify
  • 00:18:17
    our task and add some clear context so
  • 00:18:20
    we could prompt generate headlines for a
  • 00:18:24
    poster promoting a rock concert in New
  • 00:18:28
    Orleans
  • 00:18:30
    and to add a little more context about
  • 00:18:32
    the task we could write the concert is
  • 00:18:35
    one night only and the headlines should
  • 00:18:39
    encourage the audience not to miss
  • 00:18:43
    out by specifying our task and adding
  • 00:18:46
    context we're guiding the Gen tool to
  • 00:18:49
    the text based output we
  • 00:18:52
    want and just like that Gemini came up
  • 00:18:56
    with a few catchy headlines for the
  • 00:18:57
    poster
  • 00:18:59
    and this is a good one right here Nola
  • 00:19:02
    this is it Unforgettable Rock one night
  • 00:19:05
    only it's catchy and it gets to the
  • 00:19:08
    point now in order to prompt the Gen
  • 00:19:11
    tool for an image we'll need to tweak
  • 00:19:13
    our language we'll still use the
  • 00:19:15
    prompting framework but we'll need to
  • 00:19:17
    provide more vivid descriptions that
  • 00:19:19
    help the Gen tool determine the type of
  • 00:19:22
    image it needs to create this means
  • 00:19:24
    specifying the size color and position
  • 00:19:27
    of things in the image and the overall
  • 00:19:31
    aesthetic we want so first we'll specify
  • 00:19:33
    our task and
  • 00:19:36
    format generate an image of an electric
  • 00:19:40
    guitar for a poster it should be a
  • 00:19:44
    photographic
  • 00:19:46
    style and how about some vivid
  • 00:19:49
    descriptions the guitar should be
  • 00:19:52
    glittery or sparkly and create a sense
  • 00:19:57
    of excitement
  • 00:20:00
    the guitar should be in the
  • 00:20:02
    foreground and give a sense that it's
  • 00:20:05
    floating in the
  • 00:20:08
    sky great Gemini created four different
  • 00:20:12
    images that you can use on your
  • 00:20:14
    poster so how can we make these images
  • 00:20:17
    even better let's break down how to
  • 00:20:19
    iterate and refine a prompt for images
  • 00:20:22
    we're still going to use the prompting
  • 00:20:23
    framework but with a few little tweaks
  • 00:20:26
    for the concert poster maybe you liked
  • 00:20:28
    the appearance of the guitar but you
  • 00:20:30
    want to make it even more exciting by
  • 00:20:32
    adding a storm with lightning striking
  • 00:20:35
    the guitar we could refine it by
  • 00:20:38
    writing now make the sky
  • 00:20:41
    Stormy with lightning hitting the
  • 00:20:46
    guitar there we go you could keep this
  • 00:20:49
    image or keep evaluating and iterating
  • 00:20:52
    again and again adding relevant details
  • 00:20:55
    from each new output until you get one
  • 00:20:57
    that works
  • 00:21:02
    [Music]
  • 00:21:11
    okay we just used text to create an
  • 00:21:13
    image but we can also use an image as
  • 00:21:16
    part of our prompt to create a different
  • 00:21:19
    type of output let me introduce you to
  • 00:21:21
    multimodal prompting the essence of
  • 00:21:24
    multimodal prompting is using different
  • 00:21:26
    types of media to prompt a gener ative
  • 00:21:28
    AI tool like inputting image and text or
  • 00:21:33
    audio and text this can be especially
  • 00:21:36
    useful in the workplace you can take a
  • 00:21:38
    picture of a chart and ask a gen tool to
  • 00:21:41
    explain the data in plain language you
  • 00:21:44
    could upload different logo options for
  • 00:21:46
    your company's Rebrand as a set of
  • 00:21:48
    references and then prompt the Gen tool
  • 00:21:51
    to give you more choices based on each
  • 00:21:53
    direction or you could capture audio of
  • 00:21:56
    another language and ask for a transcrip
  • 00:21:58
    destion in the language you understand
  • 00:22:01
    here's an example where we'll prompt
  • 00:22:02
    with both image and text to receive a
  • 00:22:05
    text based output from Gemini let's
  • 00:22:07
    imagine you're an entrepreneur who needs
  • 00:22:09
    help creating social media captions for
  • 00:22:12
    a new design of nail art you're selling
  • 00:22:15
    you can take a picture of your nail art
  • 00:22:17
    and ask for help writing a caption
  • 00:22:20
    here's a photo of the nail art and we'll
  • 00:22:22
    input this into Gemini and prompt write
  • 00:22:25
    a social media post featuring this this
  • 00:22:29
    image the post should be fun short and
  • 00:22:34
    focus on the fact it's a collection of
  • 00:22:37
    new designs I'm selling note that in
  • 00:22:41
    addition to including a reference photo
  • 00:22:43
    of the nail art we still used the other
  • 00:22:46
    elements of our prompting framework we
  • 00:22:48
    specified our task added some context
  • 00:22:52
    and included the format besides the
  • 00:22:55
    image itself we didn't provide other
  • 00:22:58
    reference ref es but if we have a
  • 00:23:00
    specific tone or voice we want the Gen
  • 00:23:03
    tool to match we could always input a
  • 00:23:06
    few captions from previous posts to
  • 00:23:12
    reference this is great Gemini analyzed
  • 00:23:16
    the image and created a fun caption you
  • 00:23:18
    can use to market the nail art notice
  • 00:23:20
    how it uses emojis to break up the text
  • 00:23:23
    and how it engages followers by asking a
  • 00:23:26
    question about their favorite design the
  • 00:23:28
    cool thing about multimodal prompting is
  • 00:23:30
    that it reflects the way you experience
  • 00:23:32
    the world you don't just discuss the
  • 00:23:35
    words or images in a work presentation
  • 00:23:37
    you build connections between them to
  • 00:23:40
    get a fuller understanding of the topic
  • 00:23:42
    in question a mix of text images and
  • 00:23:46
    other modalities can open up new ways of
  • 00:23:49
    solving problems or saving time you
  • 00:23:51
    could use a gen tool to turn a picture
  • 00:23:53
    of a city map into a list of notable
  • 00:23:56
    landmarks find key insights within an
  • 00:23:59
    audio file or quickly extract a list of
  • 00:24:03
    room names from an office floor plan
  • 00:24:06
    here's another example you go to a
  • 00:24:08
    conference and receive a schedule of
  • 00:24:10
    events and you want your team to focus
  • 00:24:12
    on a few of the events in particular I
  • 00:24:15
    want to send a reminder to my colleagues
  • 00:24:19
    about certain events from a conference
  • 00:24:23
    schedule extract the times of the
  • 00:24:25
    keynote speaker and two panel
  • 00:24:29
    discussions from this schedule into a
  • 00:24:33
    table again we specified our task
  • 00:24:36
    provided helpful context and included
  • 00:24:38
    the format before inputting the picture
  • 00:24:40
    of the schedule let's check it
  • 00:24:45
    out great the table makes it really easy
  • 00:24:49
    to see where your team needs to go and
  • 00:24:51
    when you can even take it a step further
  • 00:24:53
    and prompt Gemini to draft an email
  • 00:24:56
    about these events we'll get into
  • 00:24:57
    prompting for email drafts later in the
  • 00:24:59
    course just remember to keep the
  • 00:25:01
    prompting framework in mind no matter
  • 00:25:03
    what modality you are prompting in to
  • 00:25:06
    achieve the best results how might you
  • 00:25:08
    leverage different modalities in your
  • 00:25:10
    prompts to help you at
  • 00:25:12
    [Music]
  • 00:25:20
    work generative AI tools are powerful
  • 00:25:24
    but like any tool it's important you use
  • 00:25:26
    them responsibly especially at work
  • 00:25:29
    first consider the problem you're using
  • 00:25:30
    gen to help you solve does it align with
  • 00:25:33
    your goals and your obligations to your
  • 00:25:35
    clients and co-workers what about your
  • 00:25:37
    organization's policies and local laws
  • 00:25:40
    about using gen to perform this type of
  • 00:25:43
    task if it doesn't align then you should
  • 00:25:45
    rethink your process and whether or not
  • 00:25:47
    a gen tool is right for the job second
  • 00:25:51
    consult your company's rules or policies
  • 00:25:53
    before entering confidential or
  • 00:25:55
    sensitive data into gen tools you can
  • 00:25:57
    also check if your company has an
  • 00:25:59
    Enterprise version of a gen tool that is
  • 00:26:02
    okay for other types of use and remember
  • 00:26:05
    if you're using geni tools for personal
  • 00:26:07
    use avoid entering personal or
  • 00:26:10
    confidential information about yourself
  • 00:26:12
    into publicly available tools and always
  • 00:26:15
    check how the data you enter might be
  • 00:26:18
    used finally being a responsible gen
  • 00:26:21
    user means evaluating outputs for
  • 00:26:23
    potential bias and errors and disclosing
  • 00:26:26
    any use of gen when sharing content with
  • 00:26:29
    others while it's okay to enlist the
  • 00:26:32
    help of geni you'll still need to
  • 00:26:34
    evaluate the outputs for accuracy the
  • 00:26:36
    way you would for any output the same
  • 00:26:39
    goes for hallucinations which is when a
  • 00:26:41
    gen tool provides outputs that are
  • 00:26:44
    inconsistent incorrect or even
  • 00:26:47
    nonsensical hallucinations most often
  • 00:26:50
    happen when someone gives a gen tool
  • 00:26:52
    vague or unclear instructions or when a
  • 00:26:55
    tool guesses at an answer to something
  • 00:26:57
    it didn't quite understand
  • 00:27:00
    hallucinations can be hard to recognize
  • 00:27:03
    that's why it's so crucial to fact check
  • 00:27:05
    and cross reference outputs to confirm
  • 00:27:08
    if a fact or statement in an output is
  • 00:27:10
    true remember gen tools aren't thinking
  • 00:27:13
    critically the way humans can it's
  • 00:27:16
    important to keep what we call a human
  • 00:27:18
    in the loop approach meaning a human
  • 00:27:21
    should verify gen outputs before using
  • 00:27:24
    them I recently generated an image for a
  • 00:27:27
    presentation
  • 00:27:28
    I wanted to have a bunch of cats on a
  • 00:27:31
    rocket going to the moon now instead the
  • 00:27:34
    output was a little bit off the cats
  • 00:27:36
    were on top of the rocket rather than
  • 00:27:39
    inside it and that's not exactly safe
  • 00:27:41
    for cats is it while I did write in my
  • 00:27:44
    prompt that cats needed to be on a
  • 00:27:46
    rocket I didn't mean that literally but
  • 00:27:49
    the tool didn't know that so I iterated
  • 00:27:52
    and specified that the cats should
  • 00:27:54
    appear safe and sound inside the rocket
  • 00:27:57
    instead of on top of it some gen tools
  • 00:27:59
    such as Gemini have a built-in fact
  • 00:28:01
    Checker that allows you to cross
  • 00:28:03
    reference the outputs using Google
  • 00:28:05
    search comparing outputs side by side
  • 00:28:08
    makes it easier to determine how
  • 00:28:11
    accurate your initial output is and to
  • 00:28:14
    find any discrepancies so how can you
  • 00:28:16
    avoid these issues before they become a
  • 00:28:19
    problem try to recognize biases and
  • 00:28:21
    outputs and the negative consequences
  • 00:28:23
    they can have they may appear as
  • 00:28:25
    stereotypes or unfair represent
  • 00:28:28
    presentations of a group of people
  • 00:28:30
    avoiding biased to negative outputs
  • 00:28:32
    starts with inputting specific detailed
  • 00:28:34
    prompts and iterating as needed another
  • 00:28:37
    key part of this is using language that
  • 00:28:40
    includes people of all backgrounds
  • 00:28:42
    genders and ethnicities and avoid
  • 00:28:45
    stereotypes and generalizations in your
  • 00:28:47
    inputs for example if you were using a
  • 00:28:50
    gen tool to help you write the
  • 00:28:52
    description for a job posting you should
  • 00:28:54
    avoid the gendered terms like serviceman
  • 00:28:57
    or Workman instead use service person or
  • 00:29:02
    worker so the tool doesn't write a
  • 00:29:04
    description that only speaks to someone
  • 00:29:06
    who identifies as male remember gen
  • 00:29:09
    tools are only tools they don't think
  • 00:29:11
    critically and can't understand Nuance
  • 00:29:13
    the way humans can it's your job to
  • 00:29:16
    bring that human perspective every time
  • 00:29:18
    you use a gen tool
  • 00:29:21
    [Music]
Tag
  • IA generativa
  • Google
  • prompting
  • tecniche avanzate
  • responsabilità
  • creazione di contenuti
  • analisi dei dati
  • certificato
  • formazione
  • strumenti AI