My Honest Advice to Anyone Starting YouTube in 2025

00:29:45
https://www.youtube.com/watch?v=H-ykVthyNTc

概要

TLDRIn this insightful video, Ali discusses strategies for those interested in starting a YouTube channel, highlighting the crucial aspects of understanding one's motivation—whether it’s for financial gain or personal enjoyment. He emphasizes the difference between a business-first approach which focuses on monetizing an existing business through YouTube, and a creator-first approach which prioritizes content creation for enjoyment and fulfillment, with financial growth as a secondary goal. Ali's personal journey from a broke student to a successful entrepreneur showcases the potential of YouTube as a growth platform. He notes the essential emotional and practical skills developed through maintaining a channel. An important takeaway is that success requires understanding your motivations and aligning your efforts accordingly. He discourages starting a channel solely for monetary reasons unless you already have a business to support it, highlighting that initial motivation should come from passion and a desire to create valuable content. Ali further introduces the 'seven video challenge' urging newcomers to dive into the creation process to discover firsthand the demands and joys of maintaining a channel. He discusses the importance of consistency over time to see growth, supported by the framework of the 5 Cs: Courage, Consistency, Clarity, Content, and Cash. Overall, Ali’s advice is rich in personal anecdotes and offers a balanced perspective on pursuing YouTube, focusing on intrinsic rewards before financial gains.

収穫

  • 🚀 Embrace YouTube as a growth journey, even beyond financial goals.
  • 🎯 Clarify your motivations—fun or money—as they dictate your strategy.
  • 📹 Dive in with the 'seven video challenge' to understand the process.
  • 🎨 Choose a creator-first approach if enjoyment is your primary driver.
  • 💼 Use a business-first approach if you have products to promote.
  • 💡 Consistency is key. Consider the 5 Cs: Courage, Consistency, Clarity, Content, Cash.
  • ❌ Avoid starting a channel purely for money without existing business.
  • 🧠 Genuine passion will sustain you more than financial goals.
  • 📈 Align your YouTube efforts with long-term personal and professional goals.
  • ❤️ Appreciate the emotional and skill-based growth from YouTube ventures.

タイムライン

  • 00:00:00 - 00:05:00

    Ali introduces the video as part of a series on growing and monetizing YouTube channels. He shares his background and explains the main purpose of the video: to offer honest advice for starting a YouTube channel, particularly focusing on motivation and the balance between fun and financial goals.

  • 00:05:00 - 00:10:00

    Ali discusses the 'motivation matrix' and explains the creator-first and business-first approaches. He advises against starting a YouTube channel solely for money if one is not already a business owner, and stresses the personal and skill development benefits of content creation.

  • 00:10:00 - 00:15:00

    He continues with the quadrant model, discussing scenarios where money or fun is the primary motivation. Ali shares his initial business-first approach, using YouTube to drive business leads, which eventually transitioned to a creator-first enjoyment focus as his channel grew.

  • 00:15:00 - 00:20:00

    Ali emphasizes the importance of the enjoyment of content creation. He talks about setting realistic expectations and the challenges of making money directly from YouTube without an existing business. He advises patience and consistency, stressing intrinsic rather than extrinsic motivation.

  • 00:20:00 - 00:29:45

    Ali introduces the "seven video challenge" urging viewers to start creating content to truly understand if they enjoy it, recommending not to overthink it. He discusses stages of relationship with YouTube and touches on the importance of consistency, courage, clarity, content quality, and eventually monetization.

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ビデオQ&A

  • What is the primary focus of this video?

    This video focuses on providing strategies to start, grow, and monetize a YouTube channel, including understanding motivations and setting realistic expectations.

  • Who is the host of the video?

    The host is Ali, who has been making YouTube videos since 2017.

  • What is the 'Creator first' approach?

    The 'Creator first' approach focuses on creating content for fun and fulfillment, with monetization being a secondary goal.

  • What is the 'Business first' approach in the context of YouTube?

    The 'Business first' approach involves using YouTube as a tool to drive traffic and generate leads for an existing business.

  • What challenge does the video propose to beginners?

    The video suggests a 'seven video challenge' to help beginners get started by making their first seven videos to understand the process better.

  • Why should someone avoid starting a YouTube channel primarily for money?

    Starting YouTube with the sole aim of making money can be discouraging due to the time it takes to start earning revenue, and without an existing business, it may not be sustainable.

  • What are the 5 Cs of YouTube success mentioned in the video?

    The 5 Cs are Courage, Consistency, Clarity, Content, and Cash.

  • What does Ali suggest you consider before starting a YouTube channel?

    Ali suggests understanding your motivation for starting a channel, whether it's for money or fun, as this impacts the long-term commitment needed.

  • What is the call to action at the end of the video?

    The video encourages viewers to take action and start their YouTube journey by taking the seven video challenge or joining his YouTuber Academy for guided support.

  • What is Ali's opinion on using YouTube as a get-rich-quick scheme?

    Ali advises against using YouTube as a get-rich-quick scheme, emphasizing the need for passion and intrinsic motivation over financial gain.

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  • 00:00:00
    hey friends welcome back to the channel
  • 00:00:01
    and to creat a club the ongoing Series
  • 00:00:03
    where we explore strategies to help
  • 00:00:05
    start and grow and monetize your YouTube
  • 00:00:07
    channel and or create a business so that
  • 00:00:09
    you can work towards the three FS of fun
  • 00:00:13
    fulfillment and of course Financial
  • 00:00:15
    Freedom now in this video I'm going to
  • 00:00:16
    be sharing some honest advice for
  • 00:00:18
    someone who wants to start a YouTube
  • 00:00:19
    channel now whether you have been
  • 00:00:21
    thinking of starting but haven't yet or
  • 00:00:23
    you've sort of started but you're
  • 00:00:24
    struggling to stay consistent hopefully
  • 00:00:26
    there will be some stuff in this video
  • 00:00:27
    that can help you out and if we have not
  • 00:00:29
    yet met then hello my name is Ali and
  • 00:00:30
    I've been making YouTube videos here
  • 00:00:32
    since 2017 documenting every step of my
  • 00:00:35
    journey from broke medical student to
  • 00:00:38
    working as a doctor to now being a seven
  • 00:00:40
    figure entrepreneur and bestselling
  • 00:00:41
    author and since 2020 I've also been
  • 00:00:43
    running an online community called the
  • 00:00:44
    part-time YouTuber Academy where over
  • 00:00:47
    20,000 students have taken our courses
  • 00:00:48
    on how to start and grow and monetize
  • 00:00:50
    their YouTube channels with lots of
  • 00:00:51
    incredible success stories along the way
  • 00:00:53
    so if you would like to check out the
  • 00:00:54
    academy and get all of the systems and
  • 00:00:56
    templates and processes that I've used
  • 00:00:58
    to grow this YouTube channel and join a
  • 00:00:59
    thriving community of creators from all
  • 00:01:01
    around the world there are more details
  • 00:01:02
    in the video description anyway in this
  • 00:01:04
    video we're going to dive into three
  • 00:01:05
    main parts firstly we're going to
  • 00:01:06
    understand your motivations and whether
  • 00:01:08
    they align with the Creator first or the
  • 00:01:10
    business first approach to starting and
  • 00:01:12
    growing a YouTube channel then we're
  • 00:01:13
    going to talk about how to actually get
  • 00:01:14
    started with the seven video Challenge
  • 00:01:16
    and then we're going to end by setting
  • 00:01:17
    some realistic expectations for the
  • 00:01:19
    journey ahead and I'll share some
  • 00:01:20
    practical tips that'll hopefully help
  • 00:01:21
    you stay on track stay consistent and
  • 00:01:23
    ultimately have success whatever success
  • 00:01:25
    means to you part one understanding your
  • 00:01:27
    motivation okay so the very first thing
  • 00:01:29
    I would say to someone who's considering
  • 00:01:31
    starting a YouTube channel is great you
  • 00:01:33
    should totally do it and the main reason
  • 00:01:34
    for that is that starting and growing a
  • 00:01:36
    YouTube channel is a fantastic personal
  • 00:01:38
    growth and spiritual growth and
  • 00:01:40
    skills-based growth Journey whether or
  • 00:01:42
    not it ever makes money it will make
  • 00:01:45
    something of you to start and try and
  • 00:01:46
    grow a YouTube channel making videos
  • 00:01:48
    where you put yourself out on the
  • 00:01:49
    internet and to debase yourself in
  • 00:01:50
    public and dealing with all the emotions
  • 00:01:52
    associated with that and the fact that
  • 00:01:54
    people might say mean things and having
  • 00:01:56
    to overcome imposter syndrome and
  • 00:01:57
    overthinking and then also learning some
  • 00:01:59
    of the technical skills around cameras
  • 00:02:01
    and lights and editing and all that kind
  • 00:02:02
    of stuff getting better at presenting to
  • 00:02:04
    a camera all of these are incredibly
  • 00:02:06
    valuable skills that would help anyone
  • 00:02:09
    in any kind of business or any kind of
  • 00:02:10
    Walk of Life and that's why partly I
  • 00:02:12
    think you should just go for it if you
  • 00:02:14
    want to start a YouTube channel but if
  • 00:02:15
    you and I were having a coffee for
  • 00:02:17
    example and we were talking about you
  • 00:02:18
    starting a YouTube channel I would try
  • 00:02:20
    and dig in and understand your
  • 00:02:21
    motivations and this is where the
  • 00:02:23
    motivation Matrix comes in and the thing
  • 00:02:25
    we want to understand is that to what
  • 00:02:27
    extent is your primary motivation for
  • 00:02:29
    doing YouTube to what extent is it money
  • 00:02:31
    and to what extent is it fun now I am
  • 00:02:33
    simplifying a lot of things by using
  • 00:02:35
    money and fun money could be like I want
  • 00:02:37
    to build a business I want to generate
  • 00:02:38
    leads for my existing business you know
  • 00:02:39
    ultimately I want to be able to quit my
  • 00:02:40
    job etc etc and fun I'm talking about
  • 00:02:43
    you know creative fulfillment personal
  • 00:02:45
    satisfaction the joy of creation and the
  • 00:02:47
    impact and potential fulfillment you can
  • 00:02:49
    get from helping other people by
  • 00:02:51
    teaching them stuff on the internet so
  • 00:02:53
    let's first start by getting quadrant
  • 00:02:54
    number one out of the way now quadrant
  • 00:02:55
    number one is where your motivation or
  • 00:02:57
    the result of your YouTube channel is
  • 00:02:59
    you make lots of lot of money and also
  • 00:03:00
    you have a lot of fun now this is
  • 00:03:02
    obviously the dream life this is where
  • 00:03:03
    everyone wants to get to where you're
  • 00:03:05
    making money and you are also having fun
  • 00:03:07
    but generally this is not where anyone
  • 00:03:10
    starts when you start off your YouTube
  • 00:03:12
    Journey you do not start off making lots
  • 00:03:13
    of money and you generally don't start
  • 00:03:15
    off having lots of fun if you are
  • 00:03:16
    motivated by making lots of money and
  • 00:03:18
    having lots of fun then you got to
  • 00:03:19
    recognize this is a destination to get
  • 00:03:21
    to to Aspire to a destination that
  • 00:03:23
    you're always going to be working in the
  • 00:03:24
    direction of rather than the starting
  • 00:03:27
    point so there are two viable starting
  • 00:03:29
    points okay so let's move on to quadrant
  • 00:03:30
    number two where your primary motivation
  • 00:03:32
    for starting a YouTube channel is money
  • 00:03:35
    now obviously you still want to have fun
  • 00:03:36
    because you want to enjoy your life but
  • 00:03:37
    fun is not the primary motivation behind
  • 00:03:39
    why you're doing a YouTube channel money
  • 00:03:40
    is the primary motivation behind why
  • 00:03:42
    you're doing a YouTube channel and this
  • 00:03:43
    would be what I call the business first
  • 00:03:45
    approach to YouTube you start off with a
  • 00:03:47
    business first and then you start or
  • 00:03:49
    grow a YouTube channel in order to
  • 00:03:51
    generate leads and drive traffic to that
  • 00:03:53
    particular business if you are taking a
  • 00:03:55
    business first approach to YouTube you
  • 00:03:57
    kind of already need to have some kind
  • 00:03:59
    of product to sell some kind of way of
  • 00:04:00
    making money and YouTube is purely a
  • 00:04:02
    marketing vehicle this is the quadrant
  • 00:04:04
    that is most suitable for existing
  • 00:04:05
    business owners there is a danger zone
  • 00:04:08
    here the danger zone is what if your
  • 00:04:10
    primary motivation for doing YouTube is
  • 00:04:12
    money but you are not already a business
  • 00:04:14
    owner you do not already have a product
  • 00:04:15
    to sell this is where if you and I were
  • 00:04:17
    having a conversation I would be
  • 00:04:19
    encouraging you to think a little bit
  • 00:04:21
    deeper about this because it is really
  • 00:04:23
    really really really hard to make money
  • 00:04:25
    on YouTube if your primary motivation is
  • 00:04:27
    money and you're viewing YouTube as a
  • 00:04:29
    getrich quick quick or whatever scheme
  • 00:04:31
    there are far more efficient ways to
  • 00:04:32
    make money than doing YouTube if your
  • 00:04:35
    goal is to make money and you do not
  • 00:04:36
    have a product YouTubers is a gamble
  • 00:04:38
    I've been doing YouTube for 7 years I've
  • 00:04:39
    made over a thousand videos but if I
  • 00:04:41
    lost everything went completely broke
  • 00:04:43
    had to get a day job again like working
  • 00:04:44
    as a doctor or whatever and then I was
  • 00:04:46
    trying to build something on the side
  • 00:04:47
    where the primary motivation was money I
  • 00:04:49
    would not start a YouTube channel I
  • 00:04:51
    would start a business I would build
  • 00:04:52
    some sort of product I would find a
  • 00:04:53
    market for that product I'd get to the
  • 00:04:55
    point where I'm making a few th000 or
  • 00:04:57
    maybe $10,000 a month with the product
  • 00:04:59
    and then I would use YouTube as an
  • 00:05:00
    organic content marketing engine for my
  • 00:05:02
    business there are people who say yeah
  • 00:05:04
    but what about AdSense and what about
  • 00:05:05
    brand deals and stuff and then yeah
  • 00:05:06
    again I would say that if the primary
  • 00:05:08
    goal is to make money trying to make
  • 00:05:10
    money directly from YouTube just it just
  • 00:05:11
    takes a lot of time and if the primary
  • 00:05:14
    motivation is money you are not going to
  • 00:05:15
    bother sticking to it for long enough to
  • 00:05:17
    actually see that money come to fruition
  • 00:05:19
    and also there's no guarantee if there
  • 00:05:21
    was a guarantee everyone everyone would
  • 00:05:22
    be a YouTuber and everyone would be rich
  • 00:05:24
    and so if you do not already have an
  • 00:05:25
    existing product or service or business
  • 00:05:27
    then your YouTube channel is going to
  • 00:05:29
    need a lot of time to grow organically
  • 00:05:30
    and that is going to need a lot of
  • 00:05:31
    patience and a lot of consistency and a
  • 00:05:33
    willingness to create content just for
  • 00:05:36
    its own sake with absolutely no
  • 00:05:38
    guarantee of a payoff in the future and
  • 00:05:39
    the litus test for this is would you do
  • 00:05:42
    YouTube if you knew you were never ever
  • 00:05:44
    going to make money from it this is an
  • 00:05:46
    interesting question to ask would you be
  • 00:05:47
    an investment banker if you knew you
  • 00:05:49
    would never make money from it obviously
  • 00:05:51
    not no one in their right mind would be
  • 00:05:52
    an investment banker if they knew they
  • 00:05:54
    were never going to make money from it
  • 00:05:56
    would you be an accountant if you knew
  • 00:05:57
    you were never going to make money from
  • 00:05:58
    it obviously not you'd have to be really
  • 00:06:00
    weird to want to be an accountant
  • 00:06:02
    without making money from it but would
  • 00:06:04
    you learn the guitar knowing that you're
  • 00:06:05
    never going to make money from it yeah
  • 00:06:07
    you can imagine yourself wanting to
  • 00:06:08
    learn the guitar just for its own sake
  • 00:06:10
    you are intrinsically motivated to learn
  • 00:06:12
    the guitar rather than instrumentally
  • 00:06:13
    motivated I.E by money to become an
  • 00:06:15
    investment banker would you want to
  • 00:06:16
    learn a language if you knew you were
  • 00:06:17
    never going to make money from it yeah
  • 00:06:19
    why not like it's kind of cool I want to
  • 00:06:20
    learn Japanese and Mandarin my wife
  • 00:06:22
    speaks Mandarin so that's kind of cool I
  • 00:06:23
    can impress a parents I want to learn
  • 00:06:25
    Japanese cuz I like anime and I can
  • 00:06:27
    connect with the culture I have reasons
  • 00:06:28
    for learning Japanese that are not
  • 00:06:29
    trying to make money so for you your
  • 00:06:31
    YouTube channel if you knew it was never
  • 00:06:33
    going to make money would you still want
  • 00:06:35
    to do it if the answer is no then it
  • 00:06:36
    means you're primarily motivated to do a
  • 00:06:38
    YouTube channel for the money which
  • 00:06:40
    again I would say if you're a business
  • 00:06:41
    owner fantastic but if you are not a
  • 00:06:43
    business owner please steer clear of
  • 00:06:44
    YouTube If the primary motivation is
  • 00:06:46
    money okay so that was quadrant number
  • 00:06:47
    two let's move on to quadrant number
  • 00:06:48
    three now this is where I imagine most
  • 00:06:51
    people who watch my YouTube channel are
  • 00:06:52
    at I'm going to assume that you are
  • 00:06:54
    you've got a job of some sort maybe you
  • 00:06:56
    work 9 to5 as a corporate employee and
  • 00:06:58
    you kind of like your job but you really
  • 00:06:59
    like your job that much and so you Vibe
  • 00:07:01
    with the idea of maybe starting a
  • 00:07:03
    YouTube channel so that you know you
  • 00:07:04
    like the idea of maybe teaching and
  • 00:07:05
    sharing educational stuff on the
  • 00:07:07
    internet maybe you like the idea of
  • 00:07:08
    building a business around it eventually
  • 00:07:09
    and you maybe like the idea of
  • 00:07:11
    potentially someday being able to quit
  • 00:07:12
    your job okay so if you answered yes to
  • 00:07:14
    that question of would you do YouTube
  • 00:07:16
    even if you knew you were never going to
  • 00:07:17
    make money from it then you might be in
  • 00:07:19
    quadrant number three where your primary
  • 00:07:20
    motivation for doing YouTube is fun and
  • 00:07:22
    this would be what I call the Creator
  • 00:07:24
    first approach where the goal is to be a
  • 00:07:26
    Creator first and monetize and create a
  • 00:07:29
    business second in quarter number two
  • 00:07:30
    the goal is to be a business first and
  • 00:07:32
    then start weaving in the Creator stuff
  • 00:07:34
    by using YouTube to generate organic
  • 00:07:36
    content for your for your business or
  • 00:07:37
    whatever but here we are starting out as
  • 00:07:39
    a YouTuber or a Creator first most
  • 00:07:41
    YouTubers who I know who are now
  • 00:07:42
    successful in the platform and building
  • 00:07:43
    have built thriving businesses around it
  • 00:07:45
    have started off as creators first they
  • 00:07:47
    started off making YouTube videos for
  • 00:07:49
    the joy of it for the enjoyment for the
  • 00:07:50
    passion for the Fulfillment for the
  • 00:07:51
    impact that they could potentially have
  • 00:07:53
    making free videos on the internet and
  • 00:07:54
    over time as they stayed consistent and
  • 00:07:55
    as the channels grew they started
  • 00:07:57
    getting monetization opportunities
  • 00:07:58
    through YouTube ads ad and through brand
  • 00:08:00
    deals maybe some of them eventually
  • 00:08:01
    built their own products like courses
  • 00:08:03
    and merge and apps and all that fun
  • 00:08:04
    stuff and you can get to this place
  • 00:08:05
    where you have lots of money and also
  • 00:08:07
    lots of fun but you start off as a
  • 00:08:09
    Creator and then you move into that
  • 00:08:10
    particular quadrant but the key to the
  • 00:08:12
    Creator first approach is that you've
  • 00:08:13
    got to want to do it even if you weren't
  • 00:08:15
    going to make money from it so if you
  • 00:08:16
    were to for example make one video every
  • 00:08:18
    single week for the next 2 years I can
  • 00:08:19
    guarantee that your life will change I
  • 00:08:21
    cannot guarantee how much money you're
  • 00:08:22
    going to make but I can 100% guarantee
  • 00:08:24
    that your life will change at the very
  • 00:08:25
    least you'll learn valuable skills
  • 00:08:27
    you'll overcome some emotional hurdles
  • 00:08:28
    it'll be an exercise in personal and
  • 00:08:30
    Spiritual Development and you might make
  • 00:08:32
    a bunch of friends along the way as well
  • 00:08:33
    and then obviously if you don't want
  • 00:08:34
    money and you don't want to have fun
  • 00:08:36
    while growing a YouTube channel I would
  • 00:08:37
    be asking the question well then why do
  • 00:08:38
    you want to grow a YouTube channel maybe
  • 00:08:40
    you want to do it for like nonprofit
  • 00:08:42
    reasons where you're like grinding away
  • 00:08:43
    and trying to make videos even though
  • 00:08:45
    it's not going to make any money CU you
  • 00:08:46
    care about impact but the key thing I
  • 00:08:48
    would say is that the thing that makes a
  • 00:08:49
    YouTube channel sustainable is you
  • 00:08:51
    enjoying the process of doing it this is
  • 00:08:53
    why it's difficult to succeed on YouTube
  • 00:08:54
    if you are Money Motivated but you don't
  • 00:08:56
    have a way of making money because for
  • 00:08:58
    the first year or two or three or
  • 00:09:00
    sometimes even five of making YouTube
  • 00:09:01
    videos where you're not making any money
  • 00:09:03
    it will suck all of the motivation and
  • 00:09:05
    joy out of you and if you're not
  • 00:09:06
    enjoying the process it's just never
  • 00:09:07
    going to happen so please I would avoid
  • 00:09:09
    trying to start a YouTube channel if
  • 00:09:11
    you're not intending to make money from
  • 00:09:12
    it and also you don't intend to have fun
  • 00:09:14
    doing it along the way now as we talked
  • 00:09:15
    about business owners start with the
  • 00:09:16
    business first approach and then
  • 00:09:18
    eventually become this dream life
  • 00:09:20
    Creator preneur as I call it where
  • 00:09:22
    you're an entrepreneur but you're also
  • 00:09:23
    Creator and you know that's kind of
  • 00:09:24
    where I am right now thankfully but a
  • 00:09:26
    lot of people will start creative first
  • 00:09:27
    where they start making YouTube videos
  • 00:09:28
    and stuff for the fun the Fulfillment
  • 00:09:30
    and the joy of the craft and over time
  • 00:09:32
    we'll find a way to monetize that and
  • 00:09:34
    that is the creative first approach to
  • 00:09:35
    building a YouTube channel and so if you
  • 00:09:37
    and I were having a conversation I'd
  • 00:09:39
    really be trying to understand the
  • 00:09:40
    motivations behind it and of course I
  • 00:09:42
    would be trying to discourage you from
  • 00:09:43
    attempting to use YouTube as a
  • 00:09:45
    money-making opportunity when you don't
  • 00:09:47
    already have a business around the thing
  • 00:09:48
    and this video is getting very long but
  • 00:09:49
    that's okay it's fine if you're here
  • 00:09:51
    with me then you're probably the sort of
  • 00:09:52
    person who would vibe with the way that
  • 00:09:54
    I teach stuff anyway I'm not going to
  • 00:09:55
    try any of this retention editing and
  • 00:09:56
    all this to try and keep you
  • 00:09:57
    engaged to the video if you don't want
  • 00:09:59
    to stick around that's totally fine
  • 00:10:00
    anyway I'm just using that as a note for
  • 00:10:02
    myself because when you become a
  • 00:10:04
    YouTuber or if you are a YouTuber as you
  • 00:10:05
    will know there's always this thing in
  • 00:10:06
    the back of your mind of like ah should
  • 00:10:08
    I do this thing like what if the
  • 00:10:10
    audience drops off the video what if my
  • 00:10:11
    retention plummets and what if I look at
  • 00:10:13
    my graph and like I need to make it more
  • 00:10:15
    engaging and stuff but you know a big
  • 00:10:17
    part of building a YouTube channel that
  • 00:10:19
    you actually enjoy is doing what you
  • 00:10:22
    want in it and trying to then trying to
  • 00:10:24
    that trying to align that to your
  • 00:10:26
    business goals rather than to chase
  • 00:10:28
    something like views or engage
  • 00:10:29
    engagement or retention or any of this
  • 00:10:30
    stuff anyway side point um I have a bit
  • 00:10:32
    of a story to tell this so it's not it's
  • 00:10:34
    not much story but most people think if
  • 00:10:36
    you've been following my channel for any
  • 00:10:37
    length of time most people think that I
  • 00:10:38
    started out creative first that oh he
  • 00:10:40
    was a doctor and they medical student
  • 00:10:42
    and then he was a doctor and then while
  • 00:10:44
    working full-time as a doctor and stuff
  • 00:10:45
    he started the YouTube channel and was
  • 00:10:47
    making YouTube videos and eventually the
  • 00:10:49
    YouTube channel grew and then the money
  • 00:10:51
    started rolling in and he became a
  • 00:10:52
    millionaire and all this sort of stuff
  • 00:10:54
    it's not actually true I actually
  • 00:10:55
    started YouTube with a business first
  • 00:10:57
    approach to it and the first business
  • 00:10:59
    that I had was called sixed and it was a
  • 00:11:01
    company that was helping people get into
  • 00:11:02
    medical school so I'd be traveling up
  • 00:11:04
    and down the country here in the UK I
  • 00:11:06
    also taught a course in Singapore and
  • 00:11:07
    one in the Netherlands and I was
  • 00:11:08
    teaching people how to prepare for the
  • 00:11:10
    bmat which used to be a medical school
  • 00:11:12
    entrance exam to get you into like
  • 00:11:13
    Oxford and Cambridge University and
  • 00:11:14
    Imperial and UCL and a few other medical
  • 00:11:16
    schools and that was how I made money
  • 00:11:18
    when I was in medical school I was
  • 00:11:19
    making like £440,000
  • 00:11:21
    $50,000 a year profit from that business
  • 00:11:23
    so that basically funded my entire
  • 00:11:25
    University experience which was awesome
  • 00:11:27
    but around 2017 we started to store in
  • 00:11:29
    terms of business growth and I reasoned
  • 00:11:31
    that like wait a minute why don't I
  • 00:11:33
    start a YouTube channel and make
  • 00:11:35
    educational content about getting into
  • 00:11:37
    med school because if enough people
  • 00:11:39
    watch that hopefully some of them will
  • 00:11:41
    think I'm a legit guy and will sign up
  • 00:11:42
    to my course the primary motivation was
  • 00:11:46
    actually money there was part there was
  • 00:11:48
    a big part of me that was like oh it'
  • 00:11:49
    just be cool to be a YouTuber because
  • 00:11:50
    I've been wanting to be a YouTuber since
  • 00:11:51
    like 2010 and I sort of had a few full
  • 00:11:53
    starts with like music videos and stuff
  • 00:11:55
    you can see them on the channel if you
  • 00:11:56
    like but really the reason I started my
  • 00:11:58
    YouTube channnel was was because I
  • 00:11:59
    wanted to increase the amount of leads I
  • 00:12:01
    was getting to my business and I did
  • 00:12:03
    manage to increase the amount of leads I
  • 00:12:04
    was getting to my business but then very
  • 00:12:06
    quickly I realized actually this YouTube
  • 00:12:07
    thing is more fun than actually running
  • 00:12:09
    this business so then in 2019 I sold
  • 00:12:10
    that business I'm still very slightly
  • 00:12:12
    involved with it and actually if I
  • 00:12:14
    didn't start YouTube with a business
  • 00:12:15
    first approach if I was making no money
  • 00:12:17
    at all for the first year which I wasn't
  • 00:12:19
    I like lost money for my for the first
  • 00:12:20
    year of 90 videos of growing on YouTube
  • 00:12:23
    it would have been hard to keep going it
  • 00:12:25
    would have been hard to have the
  • 00:12:26
    motivation to keep going if I didn't
  • 00:12:27
    know that like okay for every every view
  • 00:12:29
    that any of my med school videos gets
  • 00:12:31
    there is a slightly increased chance
  • 00:12:32
    that someone might sign up to one of my
  • 00:12:34
    courses and that was the thing that I
  • 00:12:35
    was using to make money to fund my med
  • 00:12:36
    school experience now to be clear
  • 00:12:38
    there's nothing wrong with doing the
  • 00:12:39
    Creator first approach there's nothing
  • 00:12:41
    wrong with doing the business first
  • 00:12:42
    approach but I don't want you guys I
  • 00:12:44
    don't want you to think that oh Ali
  • 00:12:46
    abdal succeeded by just starting a
  • 00:12:48
    YouTube channel and just randomly
  • 00:12:48
    talking about random and then
  • 00:12:49
    eventually it blew up it was actually
  • 00:12:51
    quite a strategic decision based on
  • 00:12:53
    driving leads to my business so if you
  • 00:12:54
    are a business owner and you're still
  • 00:12:55
    here then fantastic you know a YouTube
  • 00:12:58
    channel is a much more guaranteed path
  • 00:13:00
    to success if you have a business on the
  • 00:13:01
    back end because now you can be super
  • 00:13:03
    Niche with your content you can just
  • 00:13:04
    Target exactly your ICP your ideal
  • 00:13:06
    customer profile you can make content
  • 00:13:08
    that really appeals to them and then you
  • 00:13:09
    can do call to actions that say Hey if
  • 00:13:11
    you want to sign up to my med school
  • 00:13:12
    admissions course or hey if you want to
  • 00:13:14
    sign up to my marketing agency or
  • 00:13:15
    whatever the thing is you can drive
  • 00:13:16
    traffic directly to the thing honestly
  • 00:13:18
    to be like it is not in my interest to
  • 00:13:21
    tell you this I make money I make
  • 00:13:23
    millions every year from teaching people
  • 00:13:24
    how to how to start and grow YouTube
  • 00:13:25
    channels I would probably be able to
  • 00:13:27
    double my income if I leaned heavily
  • 00:13:29
    into the messaging that you right now
  • 00:13:31
    you can if you start a YouTube channel
  • 00:13:32
    you'll be able to quit your job and make
  • 00:13:34
    money there's all sorts of people who
  • 00:13:36
    are teaching you how to quit your job
  • 00:13:37
    and make money on the internet everyone
  • 00:13:39
    wants to do that you can charge
  • 00:13:40
    extortionate amounts of money for online
  • 00:13:42
    courses and systems and stuff if you
  • 00:13:43
    just tell people you can make money from
  • 00:13:45
    this thing and it's in my interest to
  • 00:13:47
    tell you that hey if you want to make
  • 00:13:48
    money you should start a YouTube channel
  • 00:13:50
    but I'm going against my commercial
  • 00:13:51
    interest here and I'm just telling you
  • 00:13:53
    it is really really hard to grow on
  • 00:13:55
    YouTube if your primary motivation is
  • 00:13:56
    money if you are not enjoying the
  • 00:13:57
    process and the reason I'm going about
  • 00:13:59
    this so much is because I have dozens
  • 00:14:01
    and dozens and dozens of conversations
  • 00:14:02
    every single year with people who I know
  • 00:14:05
    in real life and some people I don't
  • 00:14:06
    know in real life you know someone comes
  • 00:14:07
    up to me on the street and say do you
  • 00:14:08
    want to grab a coffee and I'm like yeah
  • 00:14:10
    I'm free why not so many people want to
  • 00:14:12
    start YouTube channels and I I spend a
  • 00:14:15
    lot of time trying to talk people out of
  • 00:14:18
    viewing YouTube as a get-rich quick
  • 00:14:19
    scheme unless you already have a
  • 00:14:21
    business obviously caveat trying to talk
  • 00:14:22
    people out of viewing YouTube as a
  • 00:14:24
    getrich quick scheme and trying to
  • 00:14:25
    encourage people to focus on the joy and
  • 00:14:27
    the satisfaction and the Fulfillment and
  • 00:14:29
    the learning of skills and the personal
  • 00:14:31
    growth that you get from starting a
  • 00:14:32
    YouTube channel and trying to get people
  • 00:14:34
    to do it for a reason other than money
  • 00:14:37
    this has gone on for a very long time
  • 00:14:39
    but if you're watching this video and
  • 00:14:40
    you're thinking of starting a growing a
  • 00:14:41
    YouTube channel and you have money in
  • 00:14:42
    the back of your mind please let it be
  • 00:14:44
    the one thing you take away from this
  • 00:14:45
    bloody video do not try and do YouTube
  • 00:14:48
    If the primary goal is money if you
  • 00:14:50
    actually find a way to enjoy the craft
  • 00:14:52
    of making videos and you focus on being
  • 00:14:53
    of service being creating valuable
  • 00:14:55
    content that will hopefully help people
  • 00:14:56
    and if you're watching this then
  • 00:14:57
    hopefully you think that you know you
  • 00:14:59
    know this video is kind of helping you
  • 00:15:00
    in some way focusing on creating
  • 00:15:01
    valuable content that might help people
  • 00:15:03
    and focusing on enjoying the journey
  • 00:15:04
    along the way you are way more likely to
  • 00:15:06
    actually make money from your YouTube
  • 00:15:08
    channel compared to if you have a
  • 00:15:09
    primary goal of making money from your
  • 00:15:11
    YouTube channel and you don't already
  • 00:15:13
    have a business around it and now you're
  • 00:15:14
    just going to be firing blanks you're
  • 00:15:15
    going to be struggling with consistency
  • 00:15:17
    you're going to be having to use
  • 00:15:18
    discipline you're going to be trying to
  • 00:15:19
    whip yourself every time you haven't
  • 00:15:20
    made a video because you have this
  • 00:15:22
    extrinsic motivation that's driving you
  • 00:15:24
    to do the thing an extrinsic motivation
  • 00:15:26
    is way less powerful than the intrinsic
  • 00:15:27
    motivation that you get the joy of the
  • 00:15:29
    craft the joy of Creation The Joy of
  • 00:15:31
    being able to help people please please
  • 00:15:32
    please please do not do YouTube just for
  • 00:15:34
    the money for goodness
  • 00:15:36
    sake this is I'm getting super
  • 00:15:38
    passionate about this this is kind of
  • 00:15:39
    fun okay now at this point if you're a
  • 00:15:41
    business and you know that you want to
  • 00:15:42
    do YouTube for the money to drive leads
  • 00:15:43
    to your business you should 100% sign up
  • 00:15:45
    for our YouTuber Academy we we'll just
  • 00:15:46
    save you time along the way and we
  • 00:15:48
    really help business owners drive more
  • 00:15:49
    lead to their business and make more
  • 00:15:50
    money and all that kind of stuff but if
  • 00:15:52
    you're not then the rest of this video
  • 00:15:53
    is going to be for you hopefully part
  • 00:15:55
    two the seven video challenge okay so
  • 00:15:57
    here's the thing um
  • 00:15:59
    if you are watching this far you're
  • 00:16:01
    probably thinking of starting a YouTube
  • 00:16:02
    channel and the biggest thing that holds
  • 00:16:04
    people back is just not actually doing
  • 00:16:06
    the thing in my case I've been wanting
  • 00:16:08
    to start a YouTube channel since 2010
  • 00:16:10
    and it was only really when I had the
  • 00:16:12
    money thing focused on driving lad
  • 00:16:14
    through my business that I actually
  • 00:16:15
    managed to succeed with it uh or
  • 00:16:16
    actually managed to start it but it took
  • 00:16:18
    me like seven years to make my first
  • 00:16:19
    YouTube video because I spent so much
  • 00:16:21
    time overthinking and thinking I needed
  • 00:16:23
    the right camera and the Right
  • 00:16:24
    microphone and then 7 years later
  • 00:16:27
    eventually I managed to get a friend of
  • 00:16:29
    mine called durka to sing on camera and
  • 00:16:31
    I wasn't even in that video I was like I
  • 00:16:33
    was so shy about showing myself on
  • 00:16:34
    camera that I was behind the camera
  • 00:16:36
    filming my friends singing songs for me
  • 00:16:39
    video number like six or seven was when
  • 00:16:40
    I was on camera playing the guitar uh
  • 00:16:43
    with my friend Katherine while she was
  • 00:16:44
    singing and then the next video I made
  • 00:16:46
    was a video where I was singing and that
  • 00:16:47
    was my first time actually speaking to a
  • 00:16:48
    camera and it was really scary and I I'd
  • 00:16:51
    actually unlisted that video for like 7
  • 00:16:54
    years because I was embarrassed it got
  • 00:16:55
    like five views and it got three
  • 00:16:57
    dislikes three dislikes and five views
  • 00:17:00
    and I was so demotivated I was like you
  • 00:17:02
    know what you know I've been trying to
  • 00:17:04
    be a m music YouTuber for the last s
  • 00:17:06
    years and now after seven years later
  • 00:17:08
    I've finally plucked up the courage to
  • 00:17:09
    put myself on camera and sing a freaking
  • 00:17:11
    song and I've got five views and three
  • 00:17:14
    dislikes so I unlisted that video so no
  • 00:17:16
    one could see it and it it was only a
  • 00:17:18
    couple of months ago that I I remembered
  • 00:17:19
    that I unlisted that video and I just
  • 00:17:21
    put it public again because now it's
  • 00:17:22
    just kind of fun it's not it's fun now
  • 00:17:23
    that I'm a big YouTuber and people look
  • 00:17:25
    to me for YouTube advice to see you know
  • 00:17:27
    my shitty singing
  • 00:17:29
    uh not knowing anything about cameras
  • 00:17:31
    and stuff and the fact that I felt so
  • 00:17:33
    bad about that video that I chose to
  • 00:17:34
    unlist it for years anyway all this to
  • 00:17:36
    say is that I have seen this pattern
  • 00:17:39
    play out in myself and I've seen this
  • 00:17:41
    pattern play out in a lot of people I've
  • 00:17:42
    seen um where honestly if you're
  • 00:17:44
    watching this part in the video and you
  • 00:17:45
    haven't yet started your YouTube channel
  • 00:17:47
    I imagine you didn't just think about it
  • 00:17:49
    right I imagine you've been thinking
  • 00:17:50
    maybe for some time maybe even for years
  • 00:17:52
    maybe even for over a decade that hey it
  • 00:17:54
    would be cool to start a YouTube channel
  • 00:17:56
    maybe you have most people I speak to
  • 00:17:57
    have been thinking about it it for
  • 00:17:59
    months if not years before they finally
  • 00:18:01
    take that plunge and so the seven video
  • 00:18:04
    challenge is that I would implore you to
  • 00:18:07
    stop watching videos like this stop
  • 00:18:09
    overthinking and just make your first
  • 00:18:11
    seven videos seven is the magic number
  • 00:18:14
    no one starts off being perfect from day
  • 00:18:16
    one seven is the magic number because
  • 00:18:17
    once you've actually made seven videos
  • 00:18:19
    you have a way better sense of how it
  • 00:18:21
    how the process actually works now I'm
  • 00:18:22
    going to tell you another story here
  • 00:18:24
    which may or may not be relevant to this
  • 00:18:25
    but actually I think I think it's kind
  • 00:18:26
    of relevant so back when I was in
  • 00:18:28
    medical school I you know we had to
  • 00:18:30
    learn how to save lives by doing CPR you
  • 00:18:32
    know cardiopulmonary resuscitation and
  • 00:18:34
    following kind of this life support
  • 00:18:36
    algorithm where you know like in TV
  • 00:18:37
    shows and stuff when someone's heart
  • 00:18:39
    stops and it's like and then everyone
  • 00:18:41
    comes in and like you know the chest
  • 00:18:44
    compressions and then they take
  • 00:18:46
    the clear and then you know all all of
  • 00:18:49
    that kind of stuff so I'd seen that
  • 00:18:50
    in like gry's Anatomy forever obviously
  • 00:18:52
    everyone has seen that on TV and when I
  • 00:18:54
    got to med school I was really excited
  • 00:18:55
    to learn about this and you know for the
  • 00:18:58
    first three years of med school out of
  • 00:18:59
    six we just do a lot of Science and a
  • 00:19:01
    lot of theory and then my fourth year it
  • 00:19:02
    was like finally time to go into the
  • 00:19:04
    hospitals and see what this stuff would
  • 00:19:06
    be like in real life now I was I was
  • 00:19:08
    like I'm going to save all the lives
  • 00:19:10
    right I'm going to save all the lives
  • 00:19:11
    I'm going to learn how to do the thing
  • 00:19:12
    and I spent ages reading about how to do
  • 00:19:15
    CPR and watching videos about it and
  • 00:19:18
    reading lecture notes about it and
  • 00:19:19
    speaking to people about it
  • 00:19:21
    and nothing could have possibly prepared
  • 00:19:24
    me for the moment where I was involved
  • 00:19:26
    in a a cardiac arrest scenario myself
  • 00:19:28
    nothing could have prepared me for that
  • 00:19:30
    all of the reading all the watching all
  • 00:19:31
    of that it just was I was like oh
  • 00:19:34
    okay this is what it actually is in real
  • 00:19:37
    life I understand now it's like I'd been
  • 00:19:40
    using this tiny percentage of my brain
  • 00:19:42
    capacity or like capacity to like
  • 00:19:44
    understand the thing and having the
  • 00:19:46
    experience of it made me
  • 00:19:47
    think okay I get it now and then when I
  • 00:19:50
    started reading and watching and
  • 00:19:51
    listening to the stuff and understanding
  • 00:19:53
    the algorithms and like you know the
  • 00:19:54
    dose of adrenaline and like you know do
  • 00:19:56
    you which which cardiac rhythm is the in
  • 00:19:59
    to you know whatever it all suddenly
  • 00:20:01
    started to make sense the reason I'm
  • 00:20:03
    using this example is because it's the
  • 00:20:04
    same thing with YouTube videos you can
  • 00:20:06
    read and overthink and analyze and watch
  • 00:20:08
    all the tutorials all you want about
  • 00:20:10
    making videos but unless you've made a
  • 00:20:12
    few videos you are missing out any on a
  • 00:20:15
    huge amount of context that your brain
  • 00:20:16
    and body will otherwise have around the
  • 00:20:18
    process of creating YouTube videos so
  • 00:20:20
    that's why the thing I would say is
  • 00:20:22
    pause this video right now and just make
  • 00:20:24
    your first YouTube video you can
  • 00:20:25
    literally just open up the YouTube app
  • 00:20:26
    on your phone you can hit record and you
  • 00:20:29
    can just do a video talking to the
  • 00:20:30
    camera where you're like hey I'm
  • 00:20:32
    starting a YouTube channel and actually
  • 00:20:33
    if you look back to my first Vlog that's
  • 00:20:35
    basically what I did I was lying on the
  • 00:20:36
    bed holding up my iPhone and that was my
  • 00:20:39
    first Vlog because I knew that if I
  • 00:20:40
    didn't take action there and then it was
  • 00:20:42
    not going to happen and I'd be
  • 00:20:43
    overthinking it so the key thing is to
  • 00:20:46
    actually start taking the action and
  • 00:20:48
    actually making the videos and by the
  • 00:20:50
    time you've made about 7 you have a lot
  • 00:20:52
    of context of what it takes to make
  • 00:20:54
    YouTube videos and crucially you have a
  • 00:20:55
    lot of context about whether you
  • 00:20:57
    actually enjoy it the point I made
  • 00:20:58
    earlier was that if you don't enjoy
  • 00:21:00
    making YouTube videos it's just not
  • 00:21:02
    going to like you're just not going to
  • 00:21:03
    stay consistent with it this is not the
  • 00:21:05
    sort of thing that you want to rely on
  • 00:21:06
    discipline for you're going to get some
  • 00:21:08
    Bros in the comments being like oh screw
  • 00:21:09
    this guy you's saying you need to enjoy
  • 00:21:10
    the thing like discipline good luck none
  • 00:21:13
    of those people have YouTube channels
  • 00:21:14
    because it's really really really hard
  • 00:21:16
    to sustain any kind of habit unless you
  • 00:21:18
    enjoy the process and you won't know
  • 00:21:19
    whether you're going to enjoy the
  • 00:21:20
    process until you made those first few I
  • 00:21:23
    think seven is a good number those first
  • 00:21:24
    seven videos so the thing that I would
  • 00:21:26
    encourage you to do from this video is
  • 00:21:27
    to give yourself a seven video challenge
  • 00:21:30
    where you challenge yourself to just
  • 00:21:31
    make seven videos they can be about
  • 00:21:33
    whatever the hell you want but you are
  • 00:21:35
    challenging yourself to make seven
  • 00:21:36
    videos and then along the way you can
  • 00:21:38
    sure watch the tutorials and overthink
  • 00:21:40
    about the thing and take my course and
  • 00:21:41
    all that kind of stuff but you got to
  • 00:21:43
    make the seven videos if you're
  • 00:21:44
    interested in doing this as part of a
  • 00:21:46
    community challenge we actually have a s
  • 00:21:48
    video challenge as part of our part-time
  • 00:21:49
    YouTuber foundations course basically
  • 00:21:51
    the idea is that you pay
  • 00:21:52
    $297 and you take our little course
  • 00:21:55
    where we give you prompts for all these
  • 00:21:56
    seven videos but if you actually take
  • 00:21:58
    action and make the seven videos we will
  • 00:22:00
    refund every penny you've paid for the
  • 00:22:02
    course you get the course for free you
  • 00:22:04
    get the challenge for free if you
  • 00:22:05
    actually do the work you want to be a
  • 00:22:07
    YouTuber right you could probably make
  • 00:22:09
    seven videos in the next seven months
  • 00:22:10
    and if you can't then you're definitely
  • 00:22:11
    not going to make it as a YouTuber but
  • 00:22:13
    having a little bit of accountability
  • 00:22:14
    having that little push and having a
  • 00:22:16
    community of other YouTubers from around
  • 00:22:17
    the world including me and my team kind
  • 00:22:19
    of helping out along the way to help
  • 00:22:21
    support you on that Journey might be
  • 00:22:22
    helpful and like I said you pay
  • 00:22:24
    $297 you complete seven videos in 7
  • 00:22:26
    months and we will refund every single
  • 00:22:28
    penny you get the whole thing for free
  • 00:22:29
    when you get to Seven video number seven
  • 00:22:32
    and Beyond video number seven at that
  • 00:22:33
    point you have to make a decision if
  • 00:22:35
    you've seen my previous videos on how to
  • 00:22:36
    grow on YouTube you know you know what's
  • 00:22:38
    coming part three what is your
  • 00:22:39
    relationship with YouTube basically I
  • 00:22:41
    have a whole framework for growing on
  • 00:22:42
    YouTube we've got level one we got level
  • 00:22:46
    two and we've got level three level one
  • 00:22:49
    is get
  • 00:22:51
    going level two is get
  • 00:22:54
    good and consistent and level three is
  • 00:22:56
    Get Smart
  • 00:22:59
    so level one is kind of your first seven
  • 00:23:00
    videos and the goal there is to just get
  • 00:23:03
    going to not overthink it you don't need
  • 00:23:04
    to worry about your Niche for the record
  • 00:23:06
    everyone's always like what Niche did I
  • 00:23:07
    have you can just make seven videos
  • 00:23:09
    about whatever the hell you want and in
  • 00:23:10
    our challenge we're going to give you
  • 00:23:11
    prompts for those seven videos so you
  • 00:23:12
    don't need to think about it we want to
  • 00:23:14
    be thinking about our Niche a little bit
  • 00:23:15
    sort of further down the line but when
  • 00:23:16
    you get to this cross point between
  • 00:23:18
    level one and level two once you've made
  • 00:23:19
    your first seven videos now you have to
  • 00:23:21
    ask yourself a question which is what
  • 00:23:22
    sort of relationship do I want with
  • 00:23:24
    YouTube do I want a casual relationship
  • 00:23:27
    with my YouTube channel or do I want a
  • 00:23:30
    committed relationship now a casual
  • 00:23:32
    relationship is one where you make
  • 00:23:34
    videos whenever you feel like it you
  • 00:23:35
    make videos when it's convenient to you
  • 00:23:37
    you're bored on a Friday night and you
  • 00:23:39
    say hey you up and you hit record on the
  • 00:23:42
    camera and you make a video randomly
  • 00:23:44
    when you're free on a Friday night
  • 00:23:45
    you're probably not free on a Friday
  • 00:23:46
    night maybe you are who knows um but you
  • 00:23:48
    have a casual relationship with YouTube
  • 00:23:49
    right that kind of thing a committed
  • 00:23:51
    relationship is one where you show up
  • 00:23:53
    even when you don't feel like it a
  • 00:23:54
    committed relationship is one where
  • 00:23:56
    you're like you know what we're going to
  • 00:23:57
    do a date night once a week or twice a
  • 00:23:58
    week and I'm going to commit to that I'm
  • 00:24:00
    going to commit to seeing you regularly
  • 00:24:02
    I'm going to commit to publishing and
  • 00:24:03
    uploading videos regularly regularly can
  • 00:24:06
    be as regular as you like some YouTubers
  • 00:24:08
    succeed by publishing once a month some
  • 00:24:09
    YouTubers succeed by publishing once
  • 00:24:11
    every 3 months it's a lot harder to
  • 00:24:12
    succeed publishing once every 3 months
  • 00:24:14
    cuz now every single video has to be a
  • 00:24:15
    freaking Bango which is really hard to
  • 00:24:16
    do I personally recommend once a week
  • 00:24:18
    once every two weeks if you're really
  • 00:24:20
    busy and you really can't make the time
  • 00:24:21
    to do videos but you want to commit to
  • 00:24:23
    some sort of schedule if you're really
  • 00:24:24
    going to take this stuff seriously and
  • 00:24:26
    if you don't have a committed
  • 00:24:27
    relationship ship with YouTube then you
  • 00:24:30
    know you can't really expect to be able
  • 00:24:32
    to build a business around it you can't
  • 00:24:33
    really expect to make money you can
  • 00:24:35
    still have fun with a casual
  • 00:24:36
    relationship from what I hear casual
  • 00:24:37
    relationships can be fun but really the
  • 00:24:40
    depth en Joy you get from a committed
  • 00:24:41
    relationship I would know now that I'm
  • 00:24:43
    married um is like nothing that you
  • 00:24:44
    would get from casual relationships
  • 00:24:46
    similar thing with YouTube yes you can
  • 00:24:47
    have fun making YouTube videos every now
  • 00:24:49
    and then but if you really want YouTube
  • 00:24:51
    to be able to change your life like in
  • 00:24:52
    the way it's done for me and a bunch of
  • 00:24:53
    other people that I know where you get
  • 00:24:55
    into that dream quadrant where you're
  • 00:24:56
    making a ton of money and also
  • 00:24:58
    having a lot of fun it needs to be a
  • 00:25:00
    committed relationship part four the
  • 00:25:01
    five C's of YouTube success I have these
  • 00:25:05
    five c's for building a YouTube channel
  • 00:25:07
    well underneath that the first C is
  • 00:25:09
    courage it takes a lot of courage to
  • 00:25:11
    start a YouTube channel and it
  • 00:25:12
    constantly takes courage to show up even
  • 00:25:14
    when you don't feel like it to deal with
  • 00:25:15
    negative comments all that kind of stuff
  • 00:25:17
    deal with your own imposter syndrome and
  • 00:25:18
    overthinking and emotional hurdles that
  • 00:25:19
    are holding you back it takes courage to
  • 00:25:21
    feel all those feelings and do it anyway
  • 00:25:23
    so courage is the first C the second one
  • 00:25:26
    is consistency it takes a lot of
  • 00:25:27
    consistency to see any kind of growth on
  • 00:25:29
    YouTube if you are not consistent on
  • 00:25:31
    YouTube it's very difficult for YouTube
  • 00:25:33
    to change your life yes there are
  • 00:25:34
    examples of people who have succeeded
  • 00:25:36
    without being consistent my wife and one
  • 00:25:38
    of our former students of our parttime
  • 00:25:39
    YouTuber Academy is actually one of them
  • 00:25:40
    she's only made about 50 videos in the
  • 00:25:42
    last 3 years it's not very consistent
  • 00:25:44
    she's been very sporadic with it but her
  • 00:25:45
    YouTube channel has blown up um mostly
  • 00:25:47
    because she has a lot of value to teach
  • 00:25:50
    when it comes to doing videos about
  • 00:25:51
    learning Mandarin and really focuses on
  • 00:25:53
    the quality of her videos so yes you can
  • 00:25:56
    sort of maybe succeed without being
  • 00:25:58
    consider
  • 00:25:59
    but I can count on one hand the number
  • 00:26:01
    of YouTubers I know who have succeeded
  • 00:26:02
    without being consistent and I know
  • 00:26:04
    dozens dozens and dozens and dozens of
  • 00:26:05
    YouTu of YouTubers who succeed while
  • 00:26:07
    being consistent so consistency is the
  • 00:26:09
    second thing the third thing is Clarity
  • 00:26:11
    and this is where you have clarity about
  • 00:26:12
    who you're trying to go after like what
  • 00:26:13
    your videos are actually about who's the
  • 00:26:15
    target audience what's the value
  • 00:26:16
    proposition what are your competitive
  • 00:26:18
    advantages in the space why should they
  • 00:26:19
    why should people care about watching
  • 00:26:20
    your videos compared to other people's
  • 00:26:22
    videos this is also kind of the stuff we
  • 00:26:24
    want to be thinking about once we've
  • 00:26:25
    already made our first seven videos once
  • 00:26:27
    we're beyond that GetGo stage at that
  • 00:26:29
    point we can now worry about like okay
  • 00:26:30
    cool how like what videos should I
  • 00:26:32
    actually make then of course we have
  • 00:26:35
    content the content itself in order to
  • 00:26:38
    grow on YouTube your videos have to
  • 00:26:40
    actually be good and there is an
  • 00:26:41
    enormous list of things that we need to
  • 00:26:42
    do to try and make our videos better
  • 00:26:44
    over time there is writing there's
  • 00:26:46
    scripting there's filming there's like
  • 00:26:47
    set design there's audio design there's
  • 00:26:49
    editing there's like the proof of work
  • 00:26:51
    that goes into the video itself there's
  • 00:26:52
    how much research that goes into it
  • 00:26:53
    there's your persona and presence on
  • 00:26:55
    camera if you have a channel where you
  • 00:26:57
    show your face there's like dozens and
  • 00:26:58
    dozens of these things and over time the
  • 00:27:00
    idea is that as you keep on making these
  • 00:27:02
    videos with a Bedrock of consistency
  • 00:27:04
    without consistency none of this
  • 00:27:05
    actually works but well my voice broke
  • 00:27:07
    there I'm just super passionate about
  • 00:27:08
    this topic without consistency none of
  • 00:27:10
    this is going to work but as you keep on
  • 00:27:11
    making videos on your whatever Cadence
  • 00:27:14
    of consistency you've decided works best
  • 00:27:15
    for you whether it's once a week or
  • 00:27:16
    twice a week or once a month the goal is
  • 00:27:18
    that with each video you're trying to
  • 00:27:20
    improve one thing about it slightly you
  • 00:27:23
    know the whole thing of like make 1%
  • 00:27:25
    improvements over time the mistake that
  • 00:27:26
    I see a lot of people make is that they
  • 00:27:27
    focus on the improvements and they
  • 00:27:29
    sacrifice the consistency but you cannot
  • 00:27:32
    be in the early days of a YouTube
  • 00:27:33
    channel you cannot be sacrificing
  • 00:27:35
    quantity for the sake of quality but
  • 00:27:37
    once you've got this Bedrock of
  • 00:27:38
    consistency and you have a bit of a
  • 00:27:39
    sense of who you're actually making
  • 00:27:40
    videos for and what's the point and I
  • 00:27:41
    guess your Niche then we want to be
  • 00:27:43
    thinking about how do we make the
  • 00:27:44
    content as good as possible and then
  • 00:27:46
    finally the final King bit of this
  • 00:27:49
    process is C4 cache this is the fifth c
  • 00:27:53
    um if you interested in diving more into
  • 00:27:55
    details about these 5 C's I have a
  • 00:27:57
    completely free training webinar where I
  • 00:27:59
    explored all these in like a whole hour
  • 00:28:00
    where I give a bunch of stories and a
  • 00:28:02
    bunch of practical tips on how to build
  • 00:28:04
    up these 5c's over time that will also
  • 00:28:06
    be linked down below if you want to
  • 00:28:07
    check it out it is completely free and
  • 00:28:08
    so whatever your approach to YouTube is
  • 00:28:09
    whether it's business first or creative
  • 00:28:11
    first or whether you're like I really
  • 00:28:12
    want to make money from this or whether
  • 00:28:14
    you're like I just want to kind of have
  • 00:28:15
    fun it's still kind of useful to
  • 00:28:17
    understand the framework and the road
  • 00:28:19
    map for How To Succeed on YouTube I say
  • 00:28:22
    How To Succeed on YouTube this is you
  • 00:28:24
    know there's no one siiz fits-all
  • 00:28:25
    approach here again it's not in my
  • 00:28:27
    commercial interest to say say this but
  • 00:28:28
    I don't have all of the answers with my
  • 00:28:30
    course and with these YouTube videos and
  • 00:28:32
    with everything that I do on my channel
  • 00:28:33
    I think of myself as a guide rather than
  • 00:28:35
    a guru my goal is to just share
  • 00:28:38
    whatever's worked for me and what I've
  • 00:28:39
    seen work for people that I know and
  • 00:28:41
    what I've seen work for my students I'm
  • 00:28:43
    not saying it's the perfectly right
  • 00:28:44
    answer for you I'm not saying these 5c's
  • 00:28:46
    are the only way you could possibly
  • 00:28:47
    succeed on YouTube I'm saying they've
  • 00:28:49
    worked for me it's a good framework
  • 00:28:50
    that's work that's worked for a bunch of
  • 00:28:51
    my students if you look at my website
  • 00:28:53
    you can see a bunch of reviews from
  • 00:28:54
    students including some pretty big
  • 00:28:55
    high-profile people that we've had as
  • 00:28:57
    alumni of the podast YouTuber Academy
  • 00:28:59
    it's a framework that works for a lot of
  • 00:29:00
    people but of course a a big part of
  • 00:29:03
    succeeding on YouTube is that you've got
  • 00:29:04
    to take these Frameworks and these sort
  • 00:29:06
    of principles that other people are
  • 00:29:07
    teaching you and you got to apply them
  • 00:29:08
    to your own life and your own channel
  • 00:29:10
    maybe you don't have a talking head
  • 00:29:11
    educational Channel which means some of
  • 00:29:13
    the stuff that I say about building a
  • 00:29:14
    brand or scripting and all this kind of
  • 00:29:16
    stuff might not work for you that's okay
  • 00:29:18
    it's sort of like you learn from what
  • 00:29:20
    other people are doing and you take the
  • 00:29:21
    bits that Vibe with you that resonate
  • 00:29:24
    with you that work with your values and
  • 00:29:25
    what you actually personally want from
  • 00:29:26
    your YouTube channel and you apply them
  • 00:29:28
    to your own creative business okay this
  • 00:29:29
    video has gone on for long enough but if
  • 00:29:31
    you want to see more details about this
  • 00:29:32
    life three part framework and exactly
  • 00:29:34
    what I would do if I was starting a
  • 00:29:35
    YouTube channel from scratch today check
  • 00:29:37
    out this video over here and that will
  • 00:29:38
    give you way more detail thank you so
  • 00:29:40
    much for getting to the end of this
  • 00:29:41
    enormous video and hopefully I will see
  • 00:29:43
    you in the next one bye-bye
タグ
  • YouTube Growth
  • Monetization
  • Content Creation
  • Motivation
  • Creator-first approach
  • Business strategy
  • Consistency
  • Seven video challenge
  • Personal Development
  • 5 Cs Framework