Why Hamza Deserves His Downfall
概要
TLDRThe video explores the rise and subsequent fall of Hamza, a prominent figure in YouTube's self-help community. Initially, Hamza gained a significant following by sharing personal stories and offering guidance on self-improvement. However, his transformation into a figure of egotism and manipulation led to a decline in his reputation and audience. Critical live streams, inconsistent life goals like becoming a fighter, and the launch of his monetized community, the Adonis Academy, only added to concerns about his intentions. Former students criticized the Academy, claiming the information provided was available for free elsewhere. Despite attempts to reconcile with his past behavior, Hamza continues to struggle with maintaining credibility and trust with his audience. The narrative questions whether he can genuinely align with his self-proclaimed values or remain ensnared by egotism.
収穫
- 📉 Hamza's transformation led to a loss of credibility and viewership.
- 💡 His initial rise was due to personal storytelling and self-help advice.
- 👥 Hamza's behavior alienated many who once admired him.
- ❌ His inconsistency in life goals confused and disappointed many fans.
- 📊 The Adonis Academy faced backlash for monetizing common advice.
- 🤔 Critics accused Hamza of failing to follow his own advice.
- 🎥 Negative reaction to his live streaming content.
- 🔄 Attempted refocusing on personal development and fighting flopped.
- 💬 Former students criticized the value of his paid community.
- 🤷 Struggles to reconcile past mistakes continue to hinder credibility.
タイムライン
- 00:00:00 - 00:05:00
Hamel emerged as an influential YouTube self-help figure, amassing a cult-like following by sharing self-improvement journeys mainly about fitness, relationships, and financial growth. His appeal came from his honesty and relatability, presenting himself as a leader molding young men through virtues reminiscent of an ideal persona, Adonis, against the undesirable Jeffrey, characterized as lazy and unambitious. By 2023, Hamza had grown significantly in popularity.
- 00:05:00 - 00:10:00
Hamza's aggressive and dogmatic approach to content creation began alienating his audience. His disdain for anime and video games, and insistence on viewing relaxation as detrimental to progress, began to come off as overly rigid. Despite some audience agreement, he faced criticism for lacking balance and turning self-improvement into a personal alignment with Hamza's lifestyle rather than individual growth.
- 00:10:00 - 00:15:00
The shift in Hamza's communication style to live streams revealed his condescending attitude towards differing opinions on masculinity and improvement, leading to audience discomfort. Despite requesting feedback from followers, his inability to take constructive criticism highlighted a disconnection between his self-image and his audience's perception, showcasing a struggle with personal identity and public persona maintenance.
- 00:15:00 - 00:20:00
Amidst growing skepticism, Hamza once again changed direction, claiming he wished to focus on personal development and martial arts. This seemed to realign with viewer expectations, receiving positive support. Yet, continued uploads and increased commercial endeavors, notably the Adonis Academy membership, contrasted with his avowed disinterest in maintaining a typical YouTube presence, introducing inconsistencies in his proclaimed path.
- 00:20:00 - 00:25:00
Hamza's abandonment of the fighter path and return to monetizing through teaching was marred by accusations of exploitation within his membership program, with former students alleging redundant content and mistreatment. His defensive correspondence and dismissive handling of critics fractured trust, notably involving minors and sensitive issues, showing ethical lapses in his response to valid grievances.
- 00:25:00 - 00:30:07
Despite attempts to regain authenticity and transcend previous mistakes, Hamza's recent actions betrayed a struggle to live by his advocated values of discipline and humility. The repeated pattern of public proclamations followed swiftly by reversals diminished his credibility, leaving open the question of whether Hamza can overcome these challenges and truly embody the transformative ideals he once promoted.
マインドマップ
よくある質問
Who is Hamza?
Hamza is a YouTuber known for his content on self-improvement and personal development.
Why did Hamza lose credibility?
Hamza lost credibility due to his manipulative behaviors, egotism, and inconsistent actions that contradicted his earlier teachings.
What is Hamza's content focus?
Hamza's content focuses on self-improvement, masculinity, and personal development.
How did Hamza's behavior change over time?
Hamza's behavior became more egotistical and condescending, alienating much of his audience.
What led to Hamza's decline in viewership?
Hamza's decline in viewership was caused by his perceived manipulative behavior, condescending attitude, and inconsistency with his self-improvement messages.
What was the Adonis Academy?
The Adonis Academy was a paid membership community created by Hamza offering coaching sessions on self-improvement topics.
Did Hamza change his life goals?
Yes, Hamza frequently changed his life goals, including a brief period where he wanted to become a fighter.
How did the community perceive Hamza’s changes?
Many in his community were disappointed and critical of his inconsistent behavior and changes in direction.
What was the reaction to his live streaming content?
The reaction was largely negative as fans felt the quality of his content declined and it was filled with needless rants.
Did Hamza acknowledge his faults?
Yes, eventually Hamza acknowledged some of his faults, particularly his egotism, but it was met with skepticism from some viewers.
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- 00:00:00Hamel was undeniably one of the most
- 00:00:02influential figures in the YouTube
- 00:00:03self-help community so much so that he
- 00:00:05managed to manipulate his core audience
- 00:00:07into seeing him as a cult leader to be
- 00:00:09emulated without question unfortunately
- 00:00:12Hamza would take advantage of this
- 00:00:13Dynamic for selfish gain and as a result
- 00:00:16lose not just his credibility but over
- 00:00:1890% of his viewers in just 8 months this
- 00:00:21this isn't a good good luck Hamza this
- 00:00:23isn't a good luck Hamza oh Hamza oh oh
- 00:00:26watch watch watch out Hamza anime is
- 00:00:28okay moderation is key go yourself
- 00:00:30moderation is key hi I'm the internet
- 00:00:32Anarchist I create weekly YouTube
- 00:00:34documentaries and today we'll be going
- 00:00:36over the unsettling downfall of one of
- 00:00:39YouTube's biggest self-improvement
- 00:00:40creators ham armed how Fame status and
- 00:00:43success filled Ham's growing ego and
- 00:00:46what this means for the followers who
- 00:00:47see his words as law and treat him like
- 00:00:49a deity back in 2022 I uploaded a video
- 00:00:52covering Ham's rice the top of the
- 00:00:54YouTube algorithm in a nutshell Hamza
- 00:00:57build his brand by showcasing the
- 00:00:58intimate aspects of his self-improvement
- 00:01:00journey and offering young men guidance
- 00:01:02on how they could better themselves too
- 00:01:04with valuable videos on topics like
- 00:01:06Fitness relationships and making money
- 00:01:08Hamza rapidly carved out a dedicated fan
- 00:01:10base that looked forward to every upload
- 00:01:12while this might seem straightforward
- 00:01:14the complexity lies in Ham's ability to
- 00:01:16be honest and transparent with his
- 00:01:18viewers no matter the topic is your
- 00:01:20future selfinking I wish you just
- 00:01:22stopped watching all of these
- 00:01:23self-improvement videos and actually
- 00:01:25took action to better your life Hamza
- 00:01:28would gradually transform his close
- 00:01:29connection with viewers into a cult-like
- 00:01:31kinship dedicated to pushing its members
- 00:01:33to fulfill their potential as you would
- 00:01:35imagine Ham's a proudly assumed
- 00:01:36leadership of said Cults that's how
- 00:01:38Cults work that is precisely how Cults
- 00:01:41work that you have this leader the
- 00:01:43leader's word cannot be questioned all
- 00:01:45of the followers that get co-opted in
- 00:01:48they all just believe because you're
- 00:01:50supposed to believe have you seen my
- 00:01:51Instagram bio no what's it say I just
- 00:01:54changed as a cult leader the cult's
- 00:01:57mission would be based on members trying
- 00:01:59to emulate the figure hems are Creed
- 00:02:01called Adonis this Cult of young men
- 00:02:03that you see before you is all about
- 00:02:05taking responsibility we strive to
- 00:02:07become more like aonis he's successful
- 00:02:09but he's humble he's strong but he
- 00:02:11acknowledges his weaknesses there are
- 00:02:13five virtues of aonis discipline
- 00:02:16humility presence gratitude and
- 00:02:18Leadership keep these five values of
- 00:02:20Adonis in mind as they'll become very
- 00:02:22important later for now hem would
- 00:02:24contrast The Shining Image of Adonis
- 00:02:26with a lesser figure dubb to Jeffrey the
- 00:02:28embodiment of every everything hza
- 00:02:30believed a man shouldn't be Jeffrey is
- 00:02:32the average guy he's overweight lazy and
- 00:02:35undisciplined he got average grades in
- 00:02:37school he works an average job that he
- 00:02:38doesn't like he doesn't attract the kind
- 00:02:40of women that he wants he lives a
- 00:02:41mediocre life Jeffrey he is about
- 00:02:44self-improvements about exercising and
- 00:02:46building a body that he could be proud
- 00:02:47of he hears about meditation gratitude
- 00:02:49journaling reading and learning and
- 00:02:51Jeffrey refuses to do any of it he
- 00:02:54spends his days playing video games
- 00:02:56jacking off to messed up and eating junk
- 00:02:58food what a disgrace this Dynamic would
- 00:03:00become the permise behind many of Ham's
- 00:03:02subsequent videos as he compared how
- 00:03:04Jeffrey and Adonis responded to
- 00:03:06different social situations to keep the
- 00:03:08messages as personal as possible ham
- 00:03:10would include stories about his past
- 00:03:12mistakes and achievements which showed
- 00:03:14he was still improving like everyone
- 00:03:16else while the Jeffrey Versa Donis
- 00:03:17Dynamic was a good way for hza to
- 00:03:19highlight traits view we should aspire
- 00:03:20to it would also prove to be overly
- 00:03:23simplistic and lacked Nuance explanation
- 00:03:25of what it takes to truly become a
- 00:03:27successful individual however this
- 00:03:28wouldn't stop ham movement from rapidly
- 00:03:30spreading across the internet from late
- 00:03:322022 to early 2023 Hamza would triple
- 00:03:36the sub count on his main Channel
- 00:03:37Growing from 500k to over 1.5 million
- 00:03:41Ham's open and honest approach to
- 00:03:42self-improvement content allowed him to
- 00:03:44build a massive Community eager to
- 00:03:46follow his prescribed road map to
- 00:03:47success sadly no one could have
- 00:03:49anticipated how much Hamza would change
- 00:03:52after becoming somewhat of a successful
- 00:03:53figure as he began to reveal a dark side
- 00:03:56of himself no one had seen before on the
- 00:03:5816th of September 201 22 Hamza published
- 00:04:01a stream highlight to a second Channel
- 00:04:03titled Hamza explodes on anime profile
- 00:04:05pictures and as the title suggests the
- 00:04:07video was meant to ridicule individuals
- 00:04:09he felt were negatively impacting his
- 00:04:11audience stop trying to negatively
- 00:04:13affect me stop trying to negatively
- 00:04:15affect my boys here if you play video
- 00:04:18games if you watch anime keep your mouth
- 00:04:21shut they come in here oh oh like anime
- 00:04:24is fine a video just one hour I'm like
- 00:04:26bro shut the [ __ ] up you play it okay
- 00:04:29fine you play yeah fine don't come in
- 00:04:31here and try and change my mind don't
- 00:04:33come in here and try and tell my boys to
- 00:04:34stop playing video games H's range would
- 00:04:36become even more hated as he commented
- 00:04:38on videos that were critical of his
- 00:04:40stance on self-improvement and claimed
- 00:04:42the videos were coming from the same
- 00:04:43people who promoted anime and video
- 00:04:45games in chat these people they've made
- 00:04:47videos about me over the last year
- 00:04:49countless Relentless critical videos
- 00:04:51about me saying that ham is being too
- 00:04:52har we one hour of video games is fine I
- 00:04:54watch them and I'm just thinking how the
- 00:04:56like they're saying that I'm a bad
- 00:04:58person because I'm too strict on
- 00:04:59self-improvement how am I a bad person
- 00:05:01from expecting better from my young boys
- 00:05:03I see their critical videos about me all
- 00:05:05the time you can go and search like
- 00:05:06Ham's wrong on on YouTube these amount
- 00:05:09of [ __ ] who have made videos
- 00:05:10saying oh well Hamza Hamza doesn't even
- 00:05:12know what he's talking he's just a young
- 00:05:13guy one hour video games isn't going to
- 00:05:15hurt you although consuming most forms
- 00:05:17of entertainment and moderation wouldn't
- 00:05:19derail someone's self-improvement
- 00:05:20Journey Hamza was determined to make his
- 00:05:22viewers think that any attempt at
- 00:05:24relaxation would put them behind in life
- 00:05:26you already understand life works like a
- 00:05:28race of men any of these [ __ ] who
- 00:05:30tell you that they're not competing
- 00:05:32against the rest of us is [ __ ] lying
- 00:05:34you're in competition with me if you
- 00:05:36slow down to play 1 hour of video games
- 00:05:37I'll [ __ ] your future wife bro if you
- 00:05:39watch anime guess what I'll do to
- 00:05:42you you're going to let me run past you
- 00:05:45in this race bro are you honestly going
- 00:05:47to if you're on self-improvement you
- 00:05:48should be thinking Bro [ __ ] Hamza I'm
- 00:05:51going to make sure that [ __ ] is
- 00:05:52not running faster than me good me and
- 00:05:54you will be worthy competitors one could
- 00:05:56argue that Ham's words were coming from
- 00:05:58a place of tough love but if that was
- 00:06:00the case then why did he convey it in
- 00:06:01such a condescending fashion what was
- 00:06:03the logic of putting himself in a
- 00:06:05pedestal because he didn't consume a
- 00:06:06particular form of entertainment
- 00:06:08although the overall response to these
- 00:06:10comments was positive some viewers
- 00:06:12recognized Ham's faulty reasoning with
- 00:06:14comments that read can't be only me who
- 00:06:16thinks that Hamza is now seeing
- 00:06:18everything as black and white as well as
- 00:06:20nah I'm starting to think this isn't
- 00:06:22self-improvement anymore this is more
- 00:06:23like become like Hamza live streams
- 00:06:26wouldn't be the only place Hamer
- 00:06:27expressed some unconventional views of
- 00:06:29what it meant to be masculine as he'
- 00:06:31make similar comments during his short
- 00:06:33form upload this is going to sound weird
- 00:06:35you need to be hit in the face as a
- 00:06:37young man you need to be hit in the face
- 00:06:39consistently trust me when I say that
- 00:06:42greatly improved your character when you
- 00:06:44are under some kind of threat of
- 00:06:46violence you become present you become
- 00:06:49focused all of those [ __ ] thoughts
- 00:06:51in your mind those insecure thoughts
- 00:06:52disappear suddenly should you in the
- 00:06:55real world vers this other M and your
- 00:06:57objective is to by the 19th September
- 00:07:002022 hem would acknowledge the impact
- 00:07:02live streaming was having on his channel
- 00:07:04and ask his viewers for advice on what
- 00:07:06direction to take the channel live
- 00:07:08streaming has been like the most
- 00:07:09intrinsically motivating part of my work
- 00:07:11that I've ever had before I am a little
- 00:07:13bit fearful that it's kind of tainting
- 00:07:15my character and my brand image of like
- 00:07:17you know being more like aonis and
- 00:07:18peaceful because naturally in this state
- 00:07:20of like this hyperactive chat and you
- 00:07:21know you get into emotional rant and
- 00:07:23everything which perform better on live
- 00:07:25streams the best answer to Ham's
- 00:07:27question would come in the form of a
- 00:07:28comment that read Hamer the criticism is
- 00:07:31due to you doing the opposite of what
- 00:07:32Hamer a year ago would have done the
- 00:07:34sudden switch in content is strange for
- 00:07:36your viewers you are completely
- 00:07:37different person now just don't forget
- 00:07:39how you started bro build your brand do
- 00:07:41your thing just don't expect to retain
- 00:07:43your original audience because you told
- 00:07:45them to get off YouTube and not watch
- 00:07:47low return on investment live streams
- 00:07:49like this one despite the obvious
- 00:07:50drawbacks to ranting on stream Hamza
- 00:07:53continued to feed into his egotistical
- 00:07:55side while masking it as
- 00:07:56self-improvement advice so I just went
- 00:07:58on a little then talking about you know
- 00:08:00PA being bad for us and stuff and this
- 00:08:02anime profile picture mother just came
- 00:08:05into the chat and said forgive us for
- 00:08:08having fun Hamza just went on a little
- 00:08:10rant that is bad for you and this anime
- 00:08:14profile picture [ __ ] just came
- 00:08:16in and said forgive us for having fun
- 00:08:19Hamza Hamza had gone beyond providing
- 00:08:21well-meaning advice and it was now
- 00:08:23shaming anyone who made lifestyle
- 00:08:25choices he didn't agree with naturally
- 00:08:27Ham's viewers pointed out his shift and
- 00:08:29back behavior and like and this stream
- 00:08:31to be something sneer would make with
- 00:08:33comments reading I love watching you
- 00:08:35sneo thanks for another entertaining
- 00:08:37live stream as well as I had sub to
- 00:08:39watch actual useful content and maybe
- 00:08:41get some insight not to watch mindless
- 00:08:43rants in a car since Hamza has started
- 00:08:45live streaming I feel like the quality
- 00:08:47on the channel has taken a massive hit
- 00:08:49berading viewers for straying from a
- 00:08:50said path was only one of the things
- 00:08:52that made Hamza loses call on stream the
- 00:08:55other one was when anyone questioned his
- 00:08:57masculinity you speaking about how
- 00:08:59masculine you are makes her drier than
- 00:09:00the Sahara Desert AR aravind n he's back
- 00:09:04out it again yeah I think you should I
- 00:09:06think you should date her bro you seem
- 00:09:08like the champion who knows about girls
- 00:09:10better than I do bro Hamza would take
- 00:09:11things a step further by starting a very
- 00:09:14heated exchange with a random viewer and
- 00:09:16asking for his Discord username Arin
- 00:09:18what's your Discord mate let's get you
- 00:09:20on a Discord call bro you can let's see
- 00:09:21you flirp with her yeah arind what's
- 00:09:24your name arind n so this guy keeps
- 00:09:27leaving [ __ ] hateful comments in this
- 00:09:29stream so far calling me cringe saying
- 00:09:30that I'm drying her up and stuff or wind
- 00:09:32near drop your Discord we'll hop onto a
- 00:09:34Discord call with you right now and
- 00:09:35we'll see your FLIR in game for the next
- 00:09:37several minutes ham would repeatedly ask
- 00:09:39for the viewer's Discord name while
- 00:09:41taking every opportunity to make fun of
- 00:09:43him your Discord Arin come on boys if
- 00:09:45Arvin doesn't come onto the the call
- 00:09:47with me I'm just going to end the live
- 00:09:48stream and he's made me sad we need him
- 00:09:50everyone spam him and make sure he comes
- 00:09:51on to a video call with us Arvin come on
- 00:09:54man we want to hear about how you flert
- 00:09:56because clearly you're better than me
- 00:09:57H's facade of confidence was giving way
- 00:10:00to insecurity but it seemed he was too
- 00:10:02far gone to notice which escalated
- 00:10:04things even further Hugo oron donated $2
- 00:10:08Arend do it bro I'll spar you as
- 00:10:11well showing off your girl is so
- 00:10:13insecure self-improving his masturbation
- 00:10:16all you do is tell others to fix their
- 00:10:17lives while you're a kid yourself me and
- 00:10:20you should have a discussion bro aravind
- 00:10:22Discord call right now bro it'll be
- 00:10:23entertaining for the rest of the video
- 00:10:25ham bounced between trying to justify
- 00:10:27his actions by claiming he was only
- 00:10:29making jokes out of hate comments you
- 00:10:31can tell what kind of man someone is by
- 00:10:33their response so this Arvin guy I don't
- 00:10:35know if he's still in the chat or not
- 00:10:36but he's he was just sat here whilst we
- 00:10:38were just you know speaking about
- 00:10:39self-improvement he's just leaving hate
- 00:10:41and everything saying oh you know hop on
- 00:10:42to the Discord call so we can just make
- 00:10:43fun of him and you know he'll come in he
- 00:10:44start stuttering and you know he'll just
- 00:10:46be weird and you'll apologize or
- 00:10:47something but you can truly tell what
- 00:10:49kind of person like a man is what kind
- 00:10:51of comments they leave and deflecting
- 00:10:53any criticism thrown his way by
- 00:10:55demanding a fight Arin n I'm an
- 00:10:57orthopedic surgeon I make money actually
- 00:11:00helping others not just spouting the
- 00:11:02same [ __ ] to a fatherless audience
- 00:11:04aravan you're you're pissing off a lot
- 00:11:06of people here AR I think there's like
- 00:11:0720 people that would want to fight you
- 00:11:09even though Hamer couldn't see the
- 00:11:11mistakes he was making a significant
- 00:11:12portion of his audience did and they
- 00:11:15were very disappointed with comments
- 00:11:16reading Ham's life has taken a left turn
- 00:11:19it's sad to see hope him the best and
- 00:11:21topi recovers from being a Jeffrey real
- 00:11:23title Hamza being a Jeffrey vers Jeffrey
- 00:11:26as well as this video will be a reminder
- 00:11:28not to let my e go take a hold of me
- 00:11:30eventually hamwood put an end to the
- 00:11:32rage field live streams and returned to
- 00:11:34his usual Jeffrey vers Donis and
- 00:11:36unfiltered content which was a welcome
- 00:11:38to change however by the 1 of February
- 00:11:422023 H would make yet another radical
- 00:11:44shift in his career with a video titled
- 00:11:47I fulfilled my purpose you know I've
- 00:11:49been on this journey for over 2 years
- 00:11:52dedicating myself fully to this every
- 00:11:54single day I woke up and thought about
- 00:11:56spreading this message of
- 00:11:57self-improvement this has been my person
- 00:11:59purpose for over 2 years and a little
- 00:12:01while ago I completed this layer of my
- 00:12:04purpose and I'm on to the next layer hza
- 00:12:06went on to announc that he' no longer be
- 00:12:08putting out frequent uploads and stated
- 00:12:10that he'd be dissolving his production
- 00:12:11team as a result I've made the hard
- 00:12:13decision now after weighing this up so
- 00:12:15many times after speaking to my close
- 00:12:18friend who helps me make these decisions
- 00:12:21s I've made the hard decision now to
- 00:12:24stop this content production machine
- 00:12:27that we had here this huge team that we
- 00:12:29had of seven video editors and Tik Tok
- 00:12:32guys and sales guys and Twitter guys and
- 00:12:36I let every single one girl including
- 00:12:39Sam har my best friend who's worked for
- 00:12:42me for over two years according to Hamza
- 00:12:45the DraStic change to the channel was a
- 00:12:47byproduct of out growing the influencer
- 00:12:49lifestyle and in pursuit of his personal
- 00:12:51development my new layer of my purpose
- 00:12:55to for me to focus
- 00:12:57on is my own development as a
- 00:13:01man I no longer care about being a
- 00:13:04YouTuber or an influencer or a celebrity
- 00:13:08or a man with fame or anything like this
- 00:13:10surprisingly hwood set his sights in a
- 00:13:13far more arduous path of becoming a
- 00:13:15fighter and the angle that it's
- 00:13:18currently fixated on my
- 00:13:22mind my heart and my
- 00:13:25soul is fighting competition martial
- 00:13:28arts
- 00:13:30that's what I'm throwing myself into
- 00:13:31fully while becoming a fighter was Ham's
- 00:13:33New Direction in life he still maintains
- 00:13:35the need to share helpful advice and
- 00:13:37personal experiences with his audience
- 00:13:39what I do still have some positive
- 00:13:42feeling about
- 00:13:44is the beauty of passing knowledge to
- 00:13:48each
- 00:13:50other I no longer want to see this as a
- 00:13:52YouTube channel that I'm trying to grow
- 00:13:54I want to see this as me genuinely just
- 00:13:57sitting down turning the camera on when
- 00:13:59I have some actually like really
- 00:14:01valuable knowledge to give to you some
- 00:14:03really valuable from the outside looking
- 00:14:04in it seemed H had gotten over his
- 00:14:07egotistical side and was trying to
- 00:14:08realign his life with a higher purpose
- 00:14:11this was the type of change viewers were
- 00:14:13looking for as the comment section was
- 00:14:15flooded with positive messages
- 00:14:16encouraging Hamza on his latest Endeavor
- 00:14:19reading we must move on and share the
- 00:14:20knowledge of self-improvement to other
- 00:14:22young men thank you Hamza as well as
- 00:14:24damn dude you left a hell of a legacy
- 00:14:26you are a legend among men and I know
- 00:14:28you're going to succeed your next
- 00:14:30purpose Gods speed brother and another
- 00:14:32comment foreshadowing what was going to
- 00:14:34happen the next few guides were some of
- 00:14:36the best hams of stuff ever and it was
- 00:14:38downhill from there by the following
- 00:14:40week ham kept to his promise and
- 00:14:42uploaded an hourong guide on how his
- 00:14:44viewers could find purpose in their life
- 00:14:46even though the value derived from the
- 00:14:48video was subjective it was a step in
- 00:14:50the right direction and show Hamza was
- 00:14:52committed to improving himself today
- 00:14:54we're going to cover how purpose works
- 00:14:57as a masculine man and and my intention
- 00:15:00with this my hope is that by the end of
- 00:15:02this video you will be convinced that
- 00:15:05this is the only way to live all Hamza
- 00:15:09had to do to maintain his legacy was
- 00:15:11keep his ego in check deliver high
- 00:15:13quality content whenever he uploaded and
- 00:15:15follow through on becoming a fighter
- 00:15:16tragically ham would fall short on
- 00:15:18almost all these expectations and
- 00:15:21seemingly betray every core value he's
- 00:15:23set up so far around a month after Hamer
- 00:15:25announced his decision to drop content
- 00:15:27creation and become a fighter he
- 00:15:29seemingly returned to a frequent upload
- 00:15:31schedule while the videos had tuned down
- 00:15:33editing and were fairly long you
- 00:15:35wouldn't expect ham to start uploading
- 00:15:37again after claiming he was no longer
- 00:15:39interested in being a YouTuber stranger
- 00:15:41still ham a doubled down on the business
- 00:15:43side of his platform with the launch of
- 00:15:45Adonis Academy a monthly membership that
- 00:15:47offered direct coaching from Hamza on
- 00:15:49how young men could take action in
- 00:15:51self-improvement that's why I've started
- 00:15:53and it's something that I'm like selling
- 00:15:54so it's like you know if you don't want
- 00:15:55to spend money you can click away
- 00:15:57absolutely no problem my videos are
- 00:15:58still free the school serice still there
- 00:15:59and everything the major selling point
- 00:16:01for Ham's new community was three weekly
- 00:16:03calls that allowed members to ask for
- 00:16:05advice on topics like health wealth and
- 00:16:07relationships three calls a week which
- 00:16:10will be split up into the the areas of
- 00:16:12health wealth relationships so on Monday
- 00:16:14we'll have a call Wednesday we'll have a
- 00:16:15call Friday we'll have a call health
- 00:16:17wealth relationships on on each one
- 00:16:18although Hamza had offered paid products
- 00:16:20before the difference this time was that
- 00:16:22instead of selling pre-recorded content
- 00:16:24Hamza was taking his time directly to
- 00:16:26teach and Mentor members what I'm going
- 00:16:28to tell you right now this is like a
- 00:16:29work in project this is not something
- 00:16:31that I'm just going to kind of set up
- 00:16:32and you know I can't leave like this is
- 00:16:34literally based on me just being your
- 00:16:36teacher right now I'm like a guy who
- 00:16:38makes YouTube videos I want to be more
- 00:16:40of like a teacher where we actually have
- 00:16:42like more of like a communication
- 00:16:44together just waiting the deal hem would
- 00:16:46also include other perks like access to
- 00:16:48his previous $400 courses exclusive
- 00:16:51meetups in the UK and to Dedicated video
- 00:16:53lessons or for $99 a month it will be
- 00:16:56$99 a month which is a Rec curring
- 00:16:59membership so every month it'll be $99 I
- 00:17:01this is usually where like the you know
- 00:17:04the the salesman and stuff they'll try
- 00:17:05and justify the price and they'll tell
- 00:17:07you like oh yeah yeah but it is worth it
- 00:17:08because this no no no like literally
- 00:17:10it's $99 a month it's it's a recurring
- 00:17:12membership the top Link in the
- 00:17:13description you can go check out go
- 00:17:15click that right now I'm not going to
- 00:17:16try and like justify it to you even
- 00:17:18though a majority of fans were thrill to
- 00:17:20be a part of Ham's New Direction for the
- 00:17:22channel there were also those who were
- 00:17:23still curious about what happened to his
- 00:17:25fighter career by the 1st of June 2023 H
- 00:17:29would publish a video explaining why
- 00:17:30becoming a fighter was no longer his
- 00:17:32purpose and the reason he was more
- 00:17:34focused on making more money so a few
- 00:17:36months ago I posted a video saying that
- 00:17:38I had fulfilled my purpose and that I
- 00:17:40was going to go into the mountains to go
- 00:17:42train martial arts and I still received
- 00:17:44comments of why I didn't do that oh
- 00:17:46Hamer I thought you were going to become
- 00:17:47a fighter now I explained in a video
- 00:17:50already but I put it in like you know it
- 00:17:53was like 2 hours into the video so a lot
- 00:17:55of people didn't see it so I just wanted
- 00:17:56to explain it here cuz I still see
- 00:17:57comments about it h would go on to state
- 00:17:59that after the first day at the fight
- 00:18:01Camp he felt the experienc quote didn't
- 00:18:03feel authentic and I just asked myself a
- 00:18:05question it is this
- 00:18:07[Music]
- 00:18:09authentic is this genuinely where I want
- 00:18:12to be what I want to focus on or just be
- 00:18:15honest are you here right now
- 00:18:18because it'll get you validation from
- 00:18:21people online it's worth remembering
- 00:18:23that no one asked ham to become a
- 00:18:24fighter in fact he chose that path
- 00:18:27because he assumed it would be a
- 00:18:28masculine thing to do and at the time he
- 00:18:30didn't sound like he was trying to
- 00:18:31impress anyone after all he fired his
- 00:18:34entire team and told viewers he was no
- 00:18:36longer interested in vanity metrics like
- 00:18:38subscribers or ad Revenue Hamza had
- 00:18:40always been the type of creator that
- 00:18:41spoke about things with conviction and a
- 00:18:43black and white mentality but after
- 00:18:45going against his own standards he
- 00:18:47decides it's time to move the goalpost
- 00:18:49but I realize that you can't live a life
- 00:18:51of inauthenticity if there's something
- 00:18:53that you genuinely feel as a man that
- 00:18:55you should be doing which is right for
- 00:18:57you
- 00:18:59and you don't do that because something
- 00:19:01else might get you more validation from
- 00:19:03the people around you you live this
- 00:19:05shallow life based on these internet
- 00:19:07comments in an effort to justify this
- 00:19:09decision Hamer claimed his true fans
- 00:19:11would gladly jump at the product he was
- 00:19:13selling and that any critique for said
- 00:19:15product was coming from Jeff a bunch of
- 00:19:17your real true fans who are looking and
- 00:19:19thinking wait he's just released
- 00:19:20something which I could buy and I could
- 00:19:21probably get closer to him or I could
- 00:19:23learn more from him that's awesome and
- 00:19:24these are your like proper true fans and
- 00:19:26so they'll buy anything or or they'll
- 00:19:27look at it and be like oh man I can't
- 00:19:29afford it but that is awesome I wish I
- 00:19:30could afford it but there's like a 0.1
- 00:19:33they like the lone like little corner of
- 00:19:35Jeff's where they just get agitated when
- 00:19:38you're making money for the rest of the
- 00:19:40video Hamer would present his move to
- 00:19:42teach selling courses as the best way to
- 00:19:44help his male audience however was Hamer
- 00:19:47truly equipped to lecture people in how
- 00:19:48to be business owners or was he simply
- 00:19:50going to sell viewers on a dream and
- 00:19:52tell them to copy his formula of selling
- 00:19:54self-improvement courses the idea is
- 00:19:56like you learn how to make a community
- 00:20:00which you get paid for you bring people
- 00:20:02who have got similar interests together
- 00:20:04because I genuinely think by the way
- 00:20:06I'll just give you a random tip I
- 00:20:07genuinely think that there's one
- 00:20:09business model which is the best right
- 00:20:11now like possible and it's private
- 00:20:14communities at the end of the day Hamza
- 00:20:16was free to take his channel in any
- 00:20:18direction he saw fit however this
- 00:20:20changing mentality would Mark the
- 00:20:21beginning of a very turbulent time in
- 00:20:23hamza's community as the focus shifted
- 00:20:25away from what was best for men more
- 00:20:27towards what Hamza thought was best by
- 00:20:29October 2023 hled announced a new
- 00:20:32chapter in his life of starting a family
- 00:20:35moved into
- 00:20:37the the the rural mountains of
- 00:20:41Scotland with my woman and soon we're
- 00:20:44going to buy a home and we're going to
- 00:20:46have children I'm going to move up my
- 00:20:48family here I'm going to move up like
- 00:20:50families that I love and I'm going to
- 00:20:53create this dream into a reality but
- 00:20:55basically I'm starting the fatherhood
- 00:20:57chapter of my life hey H was so
- 00:20:59convicted that this was the right
- 00:21:00decision to take things that he would
- 00:21:02change his channel description to
- 00:21:03reflect it with a description reading
- 00:21:05preparing to be a father unfortunately
- 00:21:08similar to his previous life altering
- 00:21:09plans Hamza wouldn't follow through with
- 00:21:11it and decided to go for the easier
- 00:21:14option in a now deleted video ham would
- 00:21:16describe how a date with a Russian woman
- 00:21:18changed his perspective on Western women
- 00:21:20I'm s here with this genuinely like
- 00:21:22beautiful but also very very intelligent
- 00:21:26based sophisticated class young woman
- 00:21:29like very impressive that's what I'll
- 00:21:31say it's very very impressive naturally
- 00:21:33Ham's viewers wondered why he was going
- 00:21:35on another path when he just announced
- 00:21:37the fatherhood chapter of his life and
- 00:21:40it wouldn't be long before they got an
- 00:21:41answer the reason why me and my ex split
- 00:21:44up is because we did this little
- 00:21:46exercise together where I told her to
- 00:21:47sit down and to write down like her
- 00:21:49goals and the season of life that she
- 00:21:51wanted to get into so both of us had our
- 00:21:53laptops out and we wrote about okay for
- 00:21:54the next few months what kind of Life do
- 00:21:56we want to live H went on to explain
- 00:21:58that him and his ex-girlfriend wanted to
- 00:22:00go on separate paths in life that
- 00:22:02weren't compatible but she saw it and
- 00:22:04I'm not going to lie like I could see
- 00:22:05how like offended she was where she was
- 00:22:08quite like pressuring she was like wait
- 00:22:09you want to do this oh you want to do
- 00:22:11that you want to stay up late but that's
- 00:22:12unhealthy and I understood you know it
- 00:22:13is fair enough what I'm saying is like
- 00:22:15oh yeah like I kind of want to be a
- 00:22:16little bit more sleep deprived and she
- 00:22:18just couldn't really see that this was
- 00:22:19like me just being authentic that this
- 00:22:21was the life I wanted to live so there
- 00:22:22was quite a lot of like judgment from
- 00:22:24her and when I saw that judgment I
- 00:22:26thought yeah like maybe we're not
- 00:22:27actually compatible for the next next
- 00:22:28season as you'd expect Ham's audience
- 00:22:30wasn't very pleased with his indecisive
- 00:22:32attitude and constantly changing
- 00:22:34opinions with comments reading what I
- 00:22:36learned from this video is that I
- 00:22:38wouldn't take advice from Hamza on
- 00:22:39maintaining long-term relationships as
- 00:22:41well as you promised her the world but
- 00:22:43you couldn't even keep your word you
- 00:22:45were the problem here mate this guy
- 00:22:47changes his opinions every month making
- 00:22:49bold claims to his audience and
- 00:22:51immediately going back on his word or
- 00:22:53changing his opinion was becoming a very
- 00:22:55common occurrence in Ham's videos in the
- 00:22:57past ham claimed men should focus on
- 00:22:59finding a quote highquality woman and
- 00:23:01settle down but now that he was faced
- 00:23:03with the same reality he backed out and
- 00:23:06his other opinions on men dedicated
- 00:23:08themselves to improving their minds and
- 00:23:09body gave way to telling men to make as
- 00:23:11much money as possible by paying for his
- 00:23:13monthly membership speaking of which by
- 00:23:16early 2024 one of Ham's former students
- 00:23:18would come out with less than positive
- 00:23:20opinions about their time in his paid
- 00:23:22community on the 5th of January a user
- 00:23:24by the name of Dante would upload a
- 00:23:26video detailing the more darker aspects
- 00:23:28to hand is a Don school one morning
- 00:23:30Hamza posted something that would cause
- 00:23:32mass panic among the members he said by
- 00:23:34the end of the day he would be kicking
- 00:23:36over a 100 low contributing members now
- 00:23:39keep in mind some of these people paid
- 00:23:41$500 to join and were being threatened
- 00:23:43by the banhammer although it seems Hamza
- 00:23:46was gauging the price people were
- 00:23:47willing to pay and then kicking those
- 00:23:49who got in at a lower price to add
- 00:23:51insult to injury hem would end up
- 00:23:53kicking everyone out of the community
- 00:23:54anyway as just two weeks later he
- 00:23:56disbanded the school as a whole whole
- 00:23:59wasting all of our time and money just
- 00:24:02to reopen it and charge a $500 onetime
- 00:24:04entry fee Dante went on to elaborate on
- 00:24:06his time in Hemer Academy in an
- 00:24:08interview with a Creator named Regan
- 00:24:10nice so I I can't comment too much on it
- 00:24:12because I'm not a member of his put that
- 00:24:13out there but I've had at this point
- 00:24:15about 30 people reach out to me who were
- 00:24:17ex-members and they said a lot of the
- 00:24:19stuff along the lines of they joined and
- 00:24:21they found that the information that was
- 00:24:22on the group of stuff that they could
- 00:24:22easily find online for free would you
- 00:24:24say that is accurate those people are
- 00:24:26absolutely correct what's in the actual
- 00:24:28Community is the same thing you get from
- 00:24:30his videos you can you know look on his
- 00:24:31channel and all the information in the
- 00:24:34community is just I I guess you could
- 00:24:35say maybe a little better within the
- 00:24:37packaging you know there's it's nice
- 00:24:39courses with like you know PDFs and
- 00:24:41trackers and all these other things but
- 00:24:43it's basically what's in his videos
- 00:24:44repackaged but it's it's all the same
- 00:24:46information at the end of the day to
- 00:24:47show just how manipulative Hamza was
- 00:24:49when confronted with his own failing
- 00:24:51don't I share the comment he left under
- 00:24:52one of his videos he uh he had something
- 00:24:55where he told his viewers to copy paste
- 00:24:57this and screenshot this because he's
- 00:24:58going to delete it so I mean I think
- 00:25:00that's pretty manipulative he since
- 00:25:01edited the comment but um here
- 00:25:04is this is and I quote this is really
- 00:25:07sad Dante you were a great student I
- 00:25:09helped you won M with your mom's passing
- 00:25:11I agreed to go on a call with your
- 00:25:12father you seem to fit in and love Adon
- 00:25:14school so much he made multiple
- 00:25:16testimonial videos saying it was great
- 00:25:19that's exactly what he said Not only was
- 00:25:20Hamza willing to deflect criticism by
- 00:25:22weaponizing such an intimate detail of
- 00:25:24someone's life but he also saw no issue
- 00:25:26with sending his viewers after him him
- 00:25:28so you got a 27-year-old man telling a
- 00:25:32framing a 15-year-old kid as the bad guy
- 00:25:35and then sending hundreds of thousands
- 00:25:37possibly of his audience to go and talk
- 00:25:39crap on your name something about that
- 00:25:41just doesn't sit right with me you
- 00:25:42know mhm and the something that's even
- 00:25:46more sad is that his audience believes
- 00:25:48it on the 4th of August 2024 hemw would
- 00:25:51respond to the situation by providing
- 00:25:53his side of the story in a video titled
- 00:25:56Ham's response to the scammer video h
- 00:25:58reveal evidence which displayed that
- 00:25:59Dante made the video out of bad faith in
- 00:26:02order to slander his name providing
- 00:26:04screenshots showing Dante's testimonials
- 00:26:06and success within his group as well as
- 00:26:08going into just how far he went to
- 00:26:09support Dante which included sending him
- 00:26:11his personal necklace as well as a
- 00:26:13handwritten letter you know what I did I
- 00:26:16didn't send him a DM I did not send him
- 00:26:18a DM about this like video that he
- 00:26:21posted I got a piece of paper and a pen
- 00:26:24and I handw wrote him a letter I took
- 00:26:27off my necklace that I was wearing in
- 00:26:29like all the videos or it was like a
- 00:26:31silver one and I posted it to the US hza
- 00:26:34sent me personal gifts like this
- 00:26:36necklace and this note he says that I
- 00:26:38never helped him and he said this
- 00:26:40multiple times in like podcasts that
- 00:26:42he's went on to try and like attack me
- 00:26:43in my brand and here's a message from
- 00:26:46him I wanted to express my gratitude for
- 00:26:48the necklace and the handwritten notes
- 00:26:50you gave me I haven't taken the necklace
- 00:26:52off since I got it and the note
- 00:26:54genuinely made me tear up you're a great
- 00:26:56example of what a leader should be like
- 00:26:58charismatic and selfless I don't know
- 00:27:01the word for this but you do things like
- 00:27:02writing notes and picking up things for
- 00:27:04your cult members like your fans and has
- 00:27:07a picture of me with the necklace to
- 00:27:09make mad's words he also displayed
- 00:27:10evidence of Dante breaking about the
- 00:27:12video's performance which made the
- 00:27:14entire situation appear as though Dante
- 00:27:16used and enjoyed Ham's service and then
- 00:27:18turned on him when he could gain some
- 00:27:20clout or make a profit but despite this
- 00:27:22Hamza still received a lot of criticism
- 00:27:25Ham's inability to notice his own faults
- 00:27:27and biases had slowly eaten away this
- 00:27:29reputation and it would take a very
- 00:27:31Stone interview with Chris Williamson
- 00:27:33for him to even begin to see that the
- 00:27:35problem you have there is as soon as you
- 00:27:37posit an ideal you can then compare
- 00:27:39yourself to that ideal and if this ends
- 00:27:41up being wrong like if actually the
- 00:27:43thing that you need to do is become a
- 00:27:44fighter because fighting men have always
- 00:27:46been Warriors and then three weeks later
- 00:27:47you're like I don't know fighting is not
- 00:27:49for me and then it's like I'm in my dad
- 00:27:51era like I can't wait to start for ah
- 00:27:53relationship's gone like the more hard
- 00:27:57the stake is that you H into the ground
- 00:27:58the more difficult it's going to be to
- 00:28:00pull back out when Hamer initially
- 00:28:01started the Adonis movement he based it
- 00:28:03on five simple values discipline
- 00:28:05humility presence gratitude and
- 00:28:08Leadership sadly hemza failed to live up
- 00:28:10to three of these values multiple times
- 00:28:12in his career hemza frequently presents
- 00:28:14his opinions as bold fact that his
- 00:28:16impressionable audience should emulate
- 00:28:18when even he couldn't meet the standards
- 00:28:20he set however it seems Hamza wasn't too
- 00:28:22far gone to notice his mistakes in one
- 00:28:25of his recent videos titled I fall off
- 00:28:27self-improvement H would acknowledge
- 00:28:29some of his faults and attempt to own up
- 00:28:30to them cuz I'd seen it with you know
- 00:28:32Conor McGregor and athletes and
- 00:28:34everything they always kind of like
- 00:28:35disciplin themselves in the early days
- 00:28:37then they build success and then they
- 00:28:38just kind of like lose it all because of
- 00:28:40random mistakes that they made and I
- 00:28:42always used to see that and be like oh
- 00:28:43yeah not me bro not me and then I topy
- 00:28:45myself in this situation because when
- 00:28:47you do reach success it's like it's so
- 00:28:50easy for everyone who Hypes you up for
- 00:28:52it to get to your head Hamza would even
- 00:28:54try to see things from the perspective
- 00:28:56of his viewers and took note of how ult
- 00:28:58it would be to watch their favorite
- 00:28:59Creator make easily avoidable mistakes
- 00:29:01and I must say from your perspective it
- 00:29:03must have been annoying as [ __ ] and like
- 00:29:05cringe they're so [ __ ] cringe to see
- 00:29:07me make decisions that I didn't even
- 00:29:09stick to where i' randomly flip-flop and
- 00:29:11change my mind although the video showed
- 00:29:13Hamza trying to be authentic the comment
- 00:29:15section would tell a completely
- 00:29:17different story before ham was able to
- 00:29:19delete it rean screenshotted a comment
- 00:29:21that showed the intentions behind the
- 00:29:22upload as expected instead of just being
- 00:29:24a man and owning up to his mistakes
- 00:29:26Ham's eager wouldn't allow that and he
- 00:29:28had to play some sort of manipulation
- 00:29:30game unfortunately he made one lethal
- 00:29:33mistake which was forgetting to
- 00:29:35perception manage in the comments from
- 00:29:37the GetGo he let his little mask slip
- 00:29:40off insulted Dante once again and lied
- 00:29:43in the comments and then later deleted
- 00:29:45the evidence when he figured out his
- 00:29:47mistake even after his ego- driven
- 00:29:48actions had tarnished his reputation
- 00:29:50chased away a significant portion of the
- 00:29:52Adonna School members and caused his
- 00:29:54viewership to stagnate Hamza was still
- 00:29:56being disingenuous with his Community
- 00:29:58whether or not this Behavior will
- 00:29:59continue is completely up to Hamza will
- 00:30:02he truly put his ego aside and become an
- 00:30:04Adonis or will he hold on to it and
- 00:30:06remain a Jeffrey
- Hamza
- YouTube
- self-improvement
- egotism
- community
- credibility
- Adonis Academy
- manipulation
- decline
- consistency