The Rise of Lowsumerism (legendado)

The video discusses the cultural shift from satisfying basic needs to a consumer-driven society dominated by excess. It introduces a 33-year-old man who spent over $100,000 on cosmetic procedures to emulate a celebrity, highlighting the impact of industrialization on consumer behavior. The rise of advertising and marketing encouraged unnecessary consumption, alongside a growing credit industry that promotes debt. The mid-century ideal of the 'American Dream' solidified the connection between material possessions and success, while environmental concerns emerged in the 90s, although largely ignored. As consumerism grew, it led to anxiety and a cycle of excessive shopping. The video advocates for a new mentality prioritizing access over ownership through the 'sharing economy,' challenging the illusion of happiness through consumption. It calls for self-reflection before purchases and introduces 'lo-sumerism,' encouraging conscious consumption and sustainable living as a necessary movement for the planet's future.