Bisociation Idea Generation

00:05:59
https://www.youtube.com/watch?v=HeZ21W-3dkE

概要

TLDRCe contenu détaille l'importance de l'idéation pour les ingénieurs et entrepreneurs, en se concentrant sur la méthode d'association. Contrairement au brainstorming traditionnel, qui a ses limites, l'association encourage l'utilisation de stimuli aléatoires pour stimuler la créativité et générer des idées uniques. Par exemple, on peut penser à un stéthoscope tout en intégrant des objets sans rapport pour produire des concepts novateurs. Cela ouvre des voies pour des solutions de valeur ajoutée et permet d'atteindre un large éventail d'idées.

収穫

  • 💡 La génération d'idées est essentielle pour les entrepreneurs.
  • 🤔 Le brainstorming traditionnel a ses limites.
  • 🚀 L'association permet de créer des idées novatrices.
  • 🔑 Utiliser des stimuli aléatoires pour stimuler la créativité.
  • 📝 Capturer les idées sur un tableau blanc est important.
  • 📈 Un grand nombre d'idées augmente les chances de trouver une solution unique.
  • 🎯 Définir un objectif avant de commencer l'idéation est crucial.

タイムライン

  • 00:00:00 - 00:05:59

    Dans cet extrait, l'auteur explique l'importance de la génération d'idées pour les ingénieurs entrepreneurs, soulignant les limitations du brainstorming traditionnel qui repose sur les connaissances existantes. Il introduit la technique de la 'bi-association', où l'on établit des connexions entre deux éléments pour créer des idées novatrices. À travers un exemple de l'amélioration des stéthoscopes, il illustre comment utiliser un stimulus non lié pour ouvrir l'esprit à de nouvelles associations et aboutir à des idées qui pourraient transformer le produit. Le processus comporte trois étapes : choisit un stimulus, établir des associations, et générer des idées. L'auteur encourage également à pratiquer cette technique pour en maîtriser les subtilités.

マインドマップ

ビデオQ&A

  • Qu'est-ce que la génération d'idées ?

    C'est le processus de création de nouveaux concepts ou solutions, particulièrement important pour les entrepreneurs.

  • Quelle est la limite du brainstorming ?

    Le brainstorming repose sur les connaissances préexistantes, ce qui peut limiter la créativité.

  • Qu'est-ce que l'association dans l'idéation ?

    C'est une technique qui utilise des stimuli aléatoires pour générer de nouvelles idées en établissant des connexions entre différents concepts.

  • Pourquoi utiliser des stimuli aléatoires ?

    Les stimuli aléatoires peuvent engendrer des idées uniques et novatrices, car ils éloignent l'esprit du sujet habituel.

  • Quels sont les bénéfices d'une session d'association ?

    Ces sessions peuvent générer une grande quantité d'idées variées, y compris des solutions de qualité.

  • Comment commencer une session d'association ?

    Définissez un objectif clair et choisissez un stimulus aléatoire pour démarrer le processus.

  • Quelle est une bonne façon d'enregistrer les idées générées ?

    Utiliser un tableau blanc pour capturer toutes les associations et idées émises par le groupe.

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  • 00:00:00
    an important skill in the entrepreneur
  • 00:00:02
    minded Engineers toolkit is idea
  • 00:00:04
    generation or ideation most people just
  • 00:00:07
    refer to this as brainstorming but
  • 00:00:09
    brainstorming is just one ideation
  • 00:00:11
    technique although it's by far the most
  • 00:00:13
    popular unfortunately the data is out
  • 00:00:16
    brainstorming alone is very limited
  • 00:00:19
    especially if you want to generate new
  • 00:00:21
    and novel ideas and lots of them the
  • 00:00:24
    limitation with brainstorming is that we
  • 00:00:26
    rely on information that's already in
  • 00:00:28
    our brains so we're not necess
  • 00:00:29
    necessarily making new connections and
  • 00:00:31
    gaining new insights so let's talk about
  • 00:00:34
    one of my favorite ideation techniques
  • 00:00:37
    bu Association buy two things an
  • 00:00:40
    association a connection or a
  • 00:00:42
    relationship that together have the
  • 00:00:44
    potential to create something new let me
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    give you an example let's say that we're
  • 00:00:49
    a manufacturer of stethoscopes and we
  • 00:00:52
    want to generate ideas for new and
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    improved stethoscopes that offer more
  • 00:00:56
    value to our customers and hopefully
  • 00:00:58
    increase sales for us when I use
  • 00:01:00
    traditional brainstorming with teams we
  • 00:01:02
    typically get these kinds of
  • 00:01:04
    ideas let's make the chest piece out of
  • 00:01:06
    a material that's not quite so cold
  • 00:01:09
    let's add a warm-up station into the
  • 00:01:11
    doctor's office let's make these ear
  • 00:01:13
    tips more comfortable let's replace the
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    tubes with Bluetooth technology let's
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    use Bluetooth earbuds like the ones I
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    use at the gym let's make throwaway
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    covers to reduce the spread of germs now
  • 00:01:27
    these are good ideas but they're not
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    game-changing ideas and this is because
  • 00:01:31
    when we're brainstorming we're so
  • 00:01:33
    focused on the existing stethoscope and
  • 00:01:35
    what we already know with bi Association
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    we start by putting the stethoscope
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    aside and we concentrate on a stimulus
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    that we add to the ideation process the
  • 00:01:45
    stimulus can be anything a picture an
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    object an animal a piece of art more
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    importantly it can be related to the
  • 00:01:53
    ideation subject like other medical
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    devices or better yet it can be totally
  • 00:01:58
    unrelated to the stethoscope and chosen
  • 00:02:00
    completely at random the best and most
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    unique ideas nearly always come from
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    unrelated random
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    stimulus so the first step in the bi
  • 00:02:10
    Association process assuming you already
  • 00:02:13
    have your objective clearly defined is
  • 00:02:15
    to choose the stimulus for example I
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    needed some stimulus for an ideation
  • 00:02:19
    session the other day so I just grabbed
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    this off my desk the second step in the
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    bisociation process is for the
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    facilitator to introduce the stimulus
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    and get the group to focus on everything
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    we know about or are reminded of by the
  • 00:02:33
    stimulus and we capture all this on a
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    whiteboard so here's what the list looks
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    like it's a bag it's soft it's made out
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    of cloth it has drawrings it's gray and
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    it's black it reminds me of a jewelry
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    bag reminds someone else of an earbud
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    bag it reminds me of a rock collection
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    bag let's see what's
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    inside it's a blue cube it's metal it
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    has very ious logos and markings looks
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    like a speaker and of course a speaker
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    has a magnet a coil and a cone on the
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    back here it has an onoff switch so
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    there's likely a battery inside it has a
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    USB plug for connecting with a computer
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    for charging and playing music it also
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    has a headphone plug which can be used
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    for other devices like smartphones or
  • 00:03:22
    other music devices and it plays music
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    [Music]
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    and now for the third step in the bi
  • 00:03:33
    Association process generating ideas
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    that make associations or connections
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    between an improved stethoscope and our
  • 00:03:40
    items on the stimulus list here's some
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    examples of ideas generated by a typical
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    team we could connect the chest piece
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    directly to the speaker Cube so our
  • 00:03:49
    whole stethoscope is just this by using
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    the cube everyone could hear the
  • 00:03:54
    heartbeat or lungs we could have the
  • 00:03:56
    chest piece communicate directly to a
  • 00:03:59
    computer we can record the heartbeat for
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    the medical record we could send the
  • 00:04:03
    heartbeat directly to the computer and
  • 00:04:05
    develop software to analyze and display
  • 00:04:08
    information about the heartbeat since
  • 00:04:10
    the heartbeat is recorded we could
  • 00:04:12
    easily get second opinions from
  • 00:04:14
    Specialists we could record and generate
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    a database of heartbeats with known
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    medical conditions and unique signatures
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    we could create a new service that
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    analyzes heartbeats that are emailed to
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    us what if the cube was super cheap so
  • 00:04:29
    people could use it at home to record
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    their heartbeats and so on do you see
  • 00:04:33
    what's happening here this is awesome
  • 00:04:35
    since we divert our Focus From the
  • 00:04:36
    stethoscope to focus on the cube we're
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    opening our minds to new associations
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    and new connections it's powerful and we
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    don't stop here no no no now we
  • 00:04:47
    introduce a new stimulus something
  • 00:04:49
    completely unrelated to the first and it
  • 00:04:51
    can be
  • 00:04:52
    anything you might be laughing but I'm
  • 00:04:55
    very serious antibacterial shark skin
  • 00:04:58
    tiny as a grain of sand it's fun so a
  • 00:05:02
    fun stethoscope for kids sound travels
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    faster and farther in water getting the
  • 00:05:07
    idea remember we're after both quality
  • 00:05:10
    and quantity of ideas and there's bound
  • 00:05:13
    to be a gold nugget or two when our list
  • 00:05:15
    reaches a 100 or so now don't get me
  • 00:05:18
    wrong brainstorming is a great place to
  • 00:05:20
    start in fact I start all my ideation
  • 00:05:23
    sessions with silent brainstorming so
  • 00:05:26
    that everyone has a chance to get their
  • 00:05:27
    current ideas on the table so your
  • 00:05:30
    mission is to facilitate a b Association
  • 00:05:33
    session of your own using random
  • 00:05:35
    stimulus just do it it's fun and you'll
  • 00:05:38
    be surprised at the outcome and of
  • 00:05:39
    course like any skill it gets better
  • 00:05:42
    with practice choose a stimulus capture
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    what you know about it and generate
  • 00:05:47
    ideas that make connections bu
  • 00:05:49
    Association is a cool tool to have your
  • 00:05:52
    entrepreneurially minded toolit
タグ
  • idée
  • génération d'idées
  • association
  • idélation
  • stéthoscope
  • innovation
  • stimuli aléatoires
  • brainstorming
  • entrepreneuriat