AAA games are in trouble

00:41:53
https://www.youtube.com/watch?v=SaBK2pa-K5U

概要

TLDRThe video discusses the European Union's new regulations on premium currency in video games, particularly targeting manipulative practices that exploit children. It highlights the Digital Fairness Act, which aims to eliminate dark patterns and ensure transparency in pricing. The case of Star Stable, a game accused of harmful commercial practices, serves as a key example. The video emphasizes the potential impact of these regulations on game developers and the gaming industry as a whole, suggesting that they could lead to significant changes in monetization strategies and consumer protection standards.

収穫

  • 🎮 EU regulations target premium currency practices in gaming.
  • 💰 The Digital Fairness Act aims to protect consumers, especially children.
  • 🚫 Dark patterns in games manipulate players into spending more.
  • 🐴 Star Stable is a key example of harmful commercial practices.
  • 📊 Transparency in pricing for virtual currencies is essential.
  • ⚖️ Game developers may face legal challenges if they don't comply.
  • 🛡️ Consumer protection laws are crucial for fair gaming practices.
  • ⏳ FOMO tactics pressure players into making impulsive purchases.
  • 💡 The gaming industry may need to adapt to new monetization standards.
  • 🌍 EU regulations could influence global gaming practices.

タイムライン

  • 00:00:00 - 00:05:00

    视频讨论了欧盟对游戏中高级货币的监管新规，可能会彻底改变游戏行业的运作方式。

  • 00:05:00 - 00:10:00

    欧盟的立法行动可能会影响全球游戏设计，尤其是针对儿童的游戏。

  • 00:10:00 - 00:15:00

    提到了一些游戏中的黑暗模式和操控手段，尤其是如何影响未成年人。

  • 00:15:00 - 00:20:00

    以《Star Stable》为例，说明了游戏如何利用高级货币和不透明的消费模式来吸引儿童。

  • 00:20:00 - 00:25:00

    欧盟的消费者保护机构对《Star Stable》的投诉揭示了游戏行业的潜在问题，尤其是针对儿童的营销策略。

  • 00:25:00 - 00:30:00

    新规要求游戏公司在销售虚拟货币时必须透明，并提供退款政策，以保护消费者权益。

  • 00:30:00 - 00:35:00

    视频强调了欧盟新规对游戏行业的深远影响，可能会导致游戏设计的根本变化。

  • 00:35:00 - 00:41:53

    最后，视频呼吁对游戏行业的监管，以确保消费者，尤其是儿童的权益得到保护。

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マインドマップ

ビデオQ&A

  • What is the Digital Fairness Act?

    It is a proposed EU legislation targeting manipulative online practices, including those in video games.

  • What are dark patterns in gaming?

    Dark patterns are manipulative design techniques that trick users into spending money.

  • How does the EU plan to protect children in gaming?

    By regulating premium currency practices and ensuring transparency in pricing.

  • What is Star Stable?

    A game accused of exploiting children through harmful commercial practices.

  • What are the potential consequences for game developers?

    They may face legal challenges and need to change their monetization strategies.

  • How does the EU's approach affect global gaming practices?

    EU regulations often influence global standards due to its large market.

  • What is FOMO in gaming?

    FOMO stands for fear of missing out, a tactic used to pressure players into making purchases.

  • Why is consumer protection important in gaming?

    It ensures fair practices and protects vulnerable players, especially children.

  • What changes might occur in game monetization due to these regulations?

    Developers may need to provide clearer pricing and refund options for in-game purchases.

  • How do premium currencies function in games?

    They are virtual currencies that players buy with real money to purchase in-game items.

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  • 00:00:00
    triple A is in trouble now this is a
  • 00:00:02
    video a lot of people want me to watch
  • 00:00:04
    and load of people want me to watch
  • 00:00:07
    thank
  • 00:00:09
    god [ __ ] them
  • 00:00:12
    welcome back everyone today's video is a
  • 00:00:14
    true bombshell for the games industry
  • 00:00:16
    this is one of those things that can
  • 00:00:18
    have true impact so let me explain what
  • 00:00:21
    just happened is the European Union just
  • 00:00:24
    rules on premium currency in games of
  • 00:00:26
    course that's the home of Ubisoft of CD
  • 00:00:28
    projects sorry it's it's a little bit
  • 00:00:29
    too too quiet ice of Remedy and so many
  • 00:00:33
    other companies and make no mistake the
  • 00:00:36
    new rules that they have just laid out
  • 00:00:39
    could change gaming utterly actually
  • 00:00:42
    change the games that you play so you
  • 00:00:44
    know those bundles where you've got to
  • 00:00:45
    buy more currency than the item that you
  • 00:00:48
    want costs or perhaps the idea of
  • 00:00:50
    limited Oh bro yep there it
  • 00:00:53
    is jesus which game is this again i I'm
  • 00:00:57
    trying to remember oh is this star rail
  • 00:00:59
    yeah
  • 00:01:01
    of limited time events of no refunds and
  • 00:01:04
    digital purchases these are all being
  • 00:01:07
    fought against by legislators and when
  • 00:01:09
    the EU takes action it's a large enough
  • 00:01:12
    block that it can reverberate around the
  • 00:01:14
    world it will because the Europe is a
  • 00:01:17
    very big audience and so like if Europe
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    makes laws for something it will change
  • 00:01:22
    the way the games are designed and I
  • 00:01:25
    think if other countries follow suit
  • 00:01:27
    that will again change the way the games
  • 00:01:29
    are designed because games need to hit
  • 00:01:32
    those mainstream western markets because
  • 00:01:34
    that's where the most money is
  • 00:01:37
    and as evidence how's that USBC charger
  • 00:01:40
    on Yeah the country of
  • 00:01:41
    Europe working out there's a lot to talk
  • 00:01:44
    about strap in this one could actually
  • 00:01:48
    honestly be pretty good oddly enough
  • 00:01:51
    you've got EU legislation to thank for
  • 00:01:53
    the standardized phone charger situation
  • 00:01:55
    and I I make a lot of memes about Europe
  • 00:01:58
    having like silly speech rules but they
  • 00:02:00
    really get it right with a lot of these
  • 00:02:02
    consumer protection
  • 00:02:04
    laws like it's the same as anything
  • 00:02:06
    right is you're going to have positives
  • 00:02:07
    and negatives they really nail it with
  • 00:02:10
    consumer protections
  • 00:02:14
    the ability to um play ROMs on their
  • 00:02:16
    iPhone but now we seem to have EU
  • 00:02:18
    legislation to thank for premium
  • 00:02:20
    currency being threatened so here's what
  • 00:02:22
    went on in September 2024 the EU
  • 00:02:24
    proposed the Digital Fairness Act that
  • 00:02:27
    was targeting all the practices online
  • 00:02:29
    that make using digital services
  • 00:02:31
    miserable and in particular it called
  • 00:02:34
    out dark patterns in video games as one
  • 00:02:36
    of the targets do you remember like in
  • 00:02:37
    uh Diablo
  • 00:02:39
    II when the game came out and every
  • 00:02:42
    single console would default your button
  • 00:02:45
    to automatically redeem your battle pass
  • 00:02:48
    and there wasn't even a a confirmation
  • 00:02:51
    screen
  • 00:02:53
    it's basically the gross manipulative
  • 00:02:55
    techniques that trick and strongarm
  • 00:02:58
    money out of people obviously especially
  • 00:03:01
    applying to people who are not yet
  • 00:03:03
    adults and this is fairly weighty
  • 00:03:04
    because in the EU alone games are
  • 00:03:06
    obviously big business revenues have
  • 00:03:08
    been going up in the EU online game
  • 00:03:10
    spending in 2018 represented
  • 00:03:12
    74% of uh turnover coming uh from online
  • 00:03:16
    revenue it's 20% growth in in 5 years
  • 00:03:20
    that's nuts
  • 00:03:23
    83% by 2022 that's all of those fun dark
  • 00:03:28
    patterns actually working and getting
  • 00:03:30
    digital currency money out of people
  • 00:03:32
    yeah dark patterns obviously work that's
  • 00:03:34
    why they use them those dark patterns
  • 00:03:37
    target the most vulnerable people the
  • 00:03:39
    most and there's no one more in the eyes
  • 00:03:42
    of the law than children children who
  • 00:03:44
    spend an average of €31 a month on
  • 00:03:47
    online games according to data from
  • 00:03:49
    video games Europe and this is another
  • 00:03:51
    big component is that the majority of
  • 00:03:54
    games that are advertised to children
  • 00:03:56
    that have loot boxes in them are not 18
  • 00:03:59
    plus
  • 00:04:02
    like there many many games that use
  • 00:04:04
    different types of like deceptive
  • 00:04:06
    marketing like this their target
  • 00:04:08
    audience is people who are
  • 00:04:11
    underage that's actually went down from
  • 00:04:14
    2023 i guess that's good everyone's
  • 00:04:16
    feeling a little bit of the economic
  • 00:04:17
    pinch but it's not stopped the EU from
  • 00:04:19
    taking action to protect kids basically
  • 00:04:22
    from predatory premium currency models
  • 00:04:24
    and in situations like this there's
  • 00:04:26
    often a great offender right that is
  • 00:04:29
    held up as an defender yes exactly i
  • 00:04:32
    think this is pretty good accuracy and
  • 00:04:34
    um again the big problem also is that
  • 00:04:37
    like a lot of kids don't really
  • 00:04:39
    understand the abstraction of like
  • 00:04:41
    numbers and like different values so
  • 00:04:44
    like for example like you can understand
  • 00:04:46
    okay I spend $100 and I get you know
  • 00:04:49
    this many pulls on average well kids
  • 00:04:52
    it's harder for them to abstract that
  • 00:04:54
    because they're literally not even high
  • 00:04:56
    enough level to do that yet right like
  • 00:04:58
    you have to be like level 12 or level 15
  • 00:05:00
    and some of them are level seven so
  • 00:05:02
    they're just spending money and they're
  • 00:05:04
    not thinking about it
  • 00:05:07
    example of something doing everything
  • 00:05:08
    wrong so you might wonder is it an
  • 00:05:11
    Activision game is it Ultimate Team from
  • 00:05:13
    the EA football games maybe it was
  • 00:05:15
    Roblox no no today it's a game about
  • 00:05:19
    horses it's called Star Stable you've
  • 00:05:21
    probably never heard of it right but if
  • 00:05:23
    this all does turn out
  • 00:05:26
    we'll have the horse shut it down this
  • 00:05:28
    is Star Stable it comes from a Swedish
  • 00:05:30
    developer called Star Stable
  • 00:05:32
    Entertainment and it is the game that
  • 00:05:33
    may have just rewritten rules and
  • 00:05:35
    monetization in the EU so uh yeah thanks
  • 00:05:38
    Horse Girl now it turns out that Star
  • 00:05:40
    Stable just uses all of the premium
  • 00:05:42
    currency tactics in the book which makes
  • 00:05:44
    it a pretty awesome example right
  • 00:05:47
    especially because it is targeted at a
  • 00:05:48
    younger audience so in March 24 the
  • 00:05:50
    Swedish Consumer Agency filed a
  • 00:05:52
    complaint with the EUwide Consumer
  • 00:05:54
    Protection Cooperation Network that's a
  • 00:05:56
    mouthful and that complaint alleged that
  • 00:05:58
    Star Stable Entertainment were targeting
  • 00:06:00
    children and using harmful commercial
  • 00:06:03
    practices that breached EU consumer
  • 00:06:05
    regulations this is the reality for
  • 00:06:07
    anybody who's not completely
  • 00:06:09
    intellectually dishonest these video
  • 00:06:12
    games absolutely target children they
  • 00:06:15
    absolutely advertise to children and
  • 00:06:18
    they utilize gambling mechanics and
  • 00:06:20
    currency obfuscation to confuse children
  • 00:06:23
    into spending their parents'
  • 00:06:25
    money this is their business
  • 00:06:29
    model
  • 00:06:31
    period now the findings corroborated
  • 00:06:34
    much of those allegations they found
  • 00:06:36
    that the game made direct appeals to
  • 00:06:38
    children in their rats that they were
  • 00:06:40
    using pressuring techniques like FOMO
  • 00:06:42
    which is particularly despicable when
  • 00:06:44
    it's not you know on adults and there
  • 00:06:46
    was a lack of transparency on purchases
  • 00:06:49
    and loads more things i mean here's an
  • 00:06:51
    example of one that's particularly rough
  • 00:06:53
    they were responsible for influencers
  • 00:06:55
    promoting the game to kids without any
  • 00:06:57
    disclosure of the spending risk so in
  • 00:07:00
    short it's bloody well damning
  • 00:07:02
    starstable Entertainment now have a
  • 00:07:04
    month to address complaints and propose
  • 00:07:06
    solutions with their game but what
  • 00:07:08
    matters for our purposes today is the
  • 00:07:10
    Consumer Protection Cooperation Network
  • 00:07:13
    we can just call the CPCN they have laid
  • 00:07:16
    out what they want so I'll spell it out
  • 00:07:19
    via an example this is what should
  • 00:07:22
    happen in the ideal world okay you dear
  • 00:07:24
    gamer want to buy yourself a new horse
  • 00:07:26
    you see that your new horse costs 300
  • 00:07:29
    star coins the store tells you that's
  • 00:07:31
    around £5 so it just lets you buy 300
  • 00:07:34
    coins exactly and buy exactly what you
  • 00:07:37
    need for the horse rather than the
  • 00:07:38
    current bundles that exist of I don't
  • 00:07:41
    think this is what they should do
  • 00:07:44
    i think that they should go a step
  • 00:07:47
    further you should be able to buy
  • 00:07:49
    anything for an amortized value that is
  • 00:07:53
    the direct value of the currency in the
  • 00:07:57
    store and every instance of in-game
  • 00:08:01
    currency being assigned a value needs to
  • 00:08:04
    be accompanied by the USD value right
  • 00:08:08
    next to it
  • 00:08:11
    that's what needs to happen like I'll
  • 00:08:14
    give you an example
  • 00:08:16
    buy yourself a new horse you see that
  • 00:08:18
    your new horse costs 300 stars so like
  • 00:08:21
    this right
  • 00:08:24
    here like this right here should have in
  • 00:08:29
    parentheses
  • 00:08:34
    $3 theoretically right obviously it's a
  • 00:08:37
    different amount but like it's something
  • 00:08:39
    like this
  • 00:08:40
    every single instance of this being
  • 00:08:43
    shown on the screen needs to be
  • 00:08:46
    accompanied with a direct dollar value
  • 00:08:49
    or local currency value conversion that
  • 00:08:53
    is easy to understand and is an
  • 00:08:56
    alternative purchasing
  • 00:09:01
    method it's literally that simple
  • 00:09:07
    that exist of 200 coins or 400 coins and
  • 00:09:10
    also by the way there is no reason not
  • 00:09:14
    to have this the only argumentation not
  • 00:09:18
    to have this is just so they can confuse
  • 00:09:21
    the
  • 00:09:22
    player there is no there is no benefit
  • 00:09:26
    to the consumer that the dollar amount
  • 00:09:29
    or the local currency amount is not
  • 00:09:31
    displayed and I think that's a very very
  • 00:09:34
    important component is that uh get rid
  • 00:09:37
    of uh fake currencies i don't mind the
  • 00:09:40
    fake currencies the reason why I don't
  • 00:09:42
    mind the fake currencies is because
  • 00:09:45
    sometimes you can farm the fake
  • 00:09:46
    currencies in game so it's okay to have
  • 00:09:50
    the fake currencies but they have to be
  • 00:09:52
    assigned a value at all purchase
  • 00:09:55
    points i thought about this a lot and I
  • 00:09:58
    I think that that's the best way to
  • 00:09:59
    approach it
  • 00:10:02
    meaning that you always have to buy with
  • 00:10:04
    some wastage which just ends up giving
  • 00:10:07
    the company more money so in short no
  • 00:10:09
    offiscation [ __ ] no weird tactics
  • 00:10:12
    yes and worst of all for these companies
  • 00:10:15
    this will have them bloody well shaking
  • 00:10:18
    you'd have to have a refund policy both
  • 00:10:20
    for the coins and the horse and none of
  • 00:10:23
    this would be pitched as a limited time
  • 00:10:25
    event where you have got to get the
  • 00:10:28
    thing right now so that's an example i
  • 00:10:31
    think that companies should have to
  • 00:10:32
    refund you for anything that you buy but
  • 00:10:35
    they should also be able to ban your
  • 00:10:37
    account if they if you refund i think
  • 00:10:40
    that's what's fair for both parties
  • 00:10:44
    of how these policies should because
  • 00:10:46
    like if if if you could do that and you
  • 00:10:48
    could just refund infinitely what people
  • 00:10:51
    would do is why let me explain so what
  • 00:10:54
    people would do is they would buy a like
  • 00:10:58
    $100 pack and then they would do gotcha
  • 00:11:00
    pulls with it and then if they don't get
  • 00:11:02
    the item they are going to refund the
  • 00:11:05
    pack and then lose those items and then
  • 00:11:07
    do the entire transaction over again uh
  • 00:11:10
    I think this is a very annoying process
  • 00:11:12
    it's just it'll just be gamed keeping
  • 00:11:16
    cases exactly and so I have no problem
  • 00:11:18
    with them uh I have no problem with them
  • 00:11:21
    doing this but I I I think it's fair for
  • 00:11:24
    them to ban your account i do maybe I'm
  • 00:11:27
    crazy for saying that but I think it's
  • 00:11:28
    totally fair for them to ban your
  • 00:11:30
    account if you're buying things and then
  • 00:11:32
    refunding them
  • 00:11:33
    constantly because they again them as a
  • 00:11:37
    uh as a business have the right to
  • 00:11:39
    refuse service to people that are taking
  • 00:11:40
    advantage of
  • 00:11:43
    it seems fair yeah yeah sure
  • 00:11:47
    and each is indeed a massive win for
  • 00:11:49
    consumers but that would not matter if
  • 00:11:51
    this amounted to nothing you could look
  • 00:11:54
    at all this and think right so some
  • 00:11:55
    Swedish horse game has got a slap on the
  • 00:11:58
    wrist no it's more than that this seems
  • 00:12:01
    to have backbone so here's the big
  • 00:12:03
    important bit here it is these solutions
  • 00:12:05
    are the backbone of what the European
  • 00:12:06
    Consumer Organization calls key
  • 00:12:08
    principles for trustworthy gaming
  • 00:12:11
    environments see this this is the
  • 00:12:12
    beginning of regulation here this is
  • 00:12:14
    something that's long overdue these
  • 00:12:16
    could cause huge problems for anyone who
  • 00:12:19
    is using premium currency when I say
  • 00:12:21
    this could shake the foundations of the
  • 00:12:22
    game industry economy I absolutely mean
  • 00:12:25
    it so these which I'm going to spell out
  • 00:12:28
    for you are the minimum requirements for
  • 00:12:31
    purchasing and using virtual currencies
  • 00:12:33
    in the EU and what's neat is the
  • 00:12:35
    philosophy behind them so the CPCN
  • 00:12:38
    considers these premium currencies as an
  • 00:12:40
    equivalent to the real money that is
  • 00:12:42
    used to purchase them they
  • 00:12:45
    are they are just just undeniably they
  • 00:12:50
    are like you don't just get to change it
  • 00:12:53
    into something else and then say "Oh
  • 00:12:55
    it's not real money." If you're spending
  • 00:12:57
    real money to buy something in order to
  • 00:12:59
    buy something else because that's the
  • 00:13:01
    only way to do it this is functioning as
  • 00:13:03
    real money it's dishonest to say
  • 00:13:06
    otherwise and that for them means that
  • 00:13:09
    they are just as worthy of legal
  • 00:13:11
    scrutiny so you can see how that is in a
  • 00:13:14
    ways shift that paves the way
  • 00:13:17
    for treating these as they are so just
  • 00:13:21
    think about the last game that you
  • 00:13:22
    played that had a premium currency in it
  • 00:13:25
    whatever that game is I want you to keep
  • 00:13:26
    it in mind and with that in your mind
  • 00:13:29
    I'm now going to go through the various
  • 00:13:31
    different practices that this targets so
  • 00:13:34
    price for premium currency packs that
  • 00:13:36
    are a little more than the available
  • 00:13:38
    product so you've got to buy extra coins
  • 00:13:41
    extra gems whatever it may be
  • 00:13:42
    obfiscation of how much currency is
  • 00:13:44
    worth by all I don't think that you need
  • 00:13:46
    a rule for this i think that you just
  • 00:13:48
    need to have the option for the
  • 00:13:49
    individual to purchase the amount of
  • 00:13:52
    currency that they need exactly uh or
  • 00:13:55
    purchase the item exactly for the uh
  • 00:13:58
    converted value of that
  • 00:14:01
    currency i think that's all you need to
  • 00:14:04
    do because like having it to where like
  • 00:14:06
    you have different price points for
  • 00:14:07
    things i feel like this would get very
  • 00:14:09
    confusing especially with like big
  • 00:14:10
    stores with a bunch of different items
  • 00:14:13
    you should just allow people to purchase
  • 00:14:14
    the items directly for what the currency
  • 00:14:17
    conversion rate would
  • 00:14:19
    be it's so simple
  • 00:14:23
    pairing
  • 00:14:25
    currency or multiple currency options as
  • 00:14:28
    an example I think World of Warcraft may
  • 00:14:30
    actually fall for that because it
  • 00:14:32
    includes trader tender in one of the new
  • 00:14:34
    mount bundles another one a complete
  • 00:14:37
    lack of a refund option for making
  • 00:14:39
    currency purchases or even for in-game
  • 00:14:41
    items so there would have to be a refund
  • 00:14:43
    policy that's something none of us are
  • 00:14:45
    used to in these games also FOMO
  • 00:14:48
    practices to encourage buying those are
  • 00:14:50
    going to be looked at so some of those
  • 00:14:52
    may no longer be allowed and all of I
  • 00:14:55
    don't think that FOMO is something that
  • 00:14:57
    games should be disallowed legally from
  • 00:14:59
    doing i think that's over I think that's
  • 00:15:01
    that's too much governmental
  • 00:15:03
    oversight i I don't like FOMO in a lot
  • 00:15:06
    of games but I think that like there's
  • 00:15:08
    very much so whenever I look at like
  • 00:15:10
    consumer laws what I think about
  • 00:15:13
    is are both parties entering into
  • 00:15:16
    something with a full understanding of
  • 00:15:19
    what they're buying and is the thing
  • 00:15:21
    that they're being b they're buying is
  • 00:15:24
    it being misrepresented or misunderstood
  • 00:15:27
    intentionally and I think FOMO having a
  • 00:15:29
    limited time offer this is something
  • 00:15:32
    that's as old as time and so if you
  • 00:15:34
    abstract the idea of limited time offers
  • 00:15:37
    or FOMO and FOMO is bad I think that you
  • 00:15:40
    paint with such a broad brush the
  • 00:15:42
    painting effectively becomes irrelevant
  • 00:15:44
    so what I think is more important to do
  • 00:15:47
    is to make sure that when a person is
  • 00:15:49
    buying something they have complete
  • 00:15:51
    understanding of what they're spending
  • 00:15:53
    their money on and that's the most
  • 00:15:56
    important thing and they're not
  • 00:15:58
    encouraged to or tricked into buying
  • 00:16:00
    something that they don't actually need
  • 00:16:05
    fomo is abusing people with mental
  • 00:16:06
    problems no need to limit availability
  • 00:16:08
    of virtual items [ __ ] FOMO ban that [ __ ]
  • 00:16:10
    sure you can say something like that but
  • 00:16:12
    you think about like [ __ ] FOMO ban it so
  • 00:16:16
    would every banner for Genchin Impact
  • 00:16:18
    have to be up all the time constantly
  • 00:16:21
    would every promotional item have to be
  • 00:16:23
    up all of the time constantly well at
  • 00:16:26
    what point do you draw the line i I I
  • 00:16:28
    think that really there is a certain
  • 00:16:31
    amount like whenever you talk about
  • 00:16:33
    consumer protections and everything
  • 00:16:35
    there is also a certain amount of
  • 00:16:37
    consumer responsibility that has to
  • 00:16:39
    exist and so I think again it goes back
  • 00:16:43
    to what I said initially where it's
  • 00:16:45
    about the it's not about doing something
  • 00:16:47
    that gamers don't like it's about doing
  • 00:16:51
    something that's fundamentally
  • 00:16:53
    misleading and it is misle like current
  • 00:16:57
    Like
  • 00:16:59
    extracurrencies exist for the explicit
  • 00:17:02
    purpose of obfuscating the amount of
  • 00:17:03
    money that you're spending and getting
  • 00:17:05
    you to spend more money in a way that is
  • 00:17:08
    not
  • 00:17:09
    consensual fomo is just them encouraging
  • 00:17:12
    you to purchase something that's a
  • 00:17:14
    totally different dynamic because in one
  • 00:17:17
    dynamic the consumer and the buyer or
  • 00:17:20
    sorry the consumer and the seller enter
  • 00:17:22
    into an agreement with full
  • 00:17:24
    understanding of this agreement and with
  • 00:17:26
    the uh extracurrencies they do not enter
  • 00:17:30
    into that agreement with the same degree
  • 00:17:31
    of
  • 00:17:32
    understanding hopefully you guys can see
  • 00:17:34
    what the difference there is
  • 00:17:38
    these practices are now something that
  • 00:17:40
    the EU can hold against developers and
  • 00:17:42
    publishers even more so if the parental
  • 00:17:45
    controls of sad game are not up to
  • 00:17:47
    scratch so it's less a case of me saying
  • 00:17:50
    "Can you think of any game that falls
  • 00:17:52
    into those categories?" And it's more me
  • 00:17:53
    saying "Can you think of a game that
  • 00:17:56
    doesn't fall into those criteria?" It's
  • 00:17:58
    fairly humongous which might indeed be
  • 00:18:00
    the point here we know this is something
  • 00:18:02
    the EU have been thinking about in other
  • 00:18:04
    circumstances than just Star Stable as
  • 00:18:06
    an example in September 2024 the uh
  • 00:18:09
    European Consumer Organization published
  • 00:18:11
    a report on popular online games and in
  • 00:18:13
    that report they targeted Diablo 4 EA
  • 00:18:15
    Sports 24 Minecraft Fortnite and a bunch
  • 00:18:18
    of others and it was all about how the
  • 00:18:20
    virtual currencies work they were not
  • 00:18:22
    thrilled on what they found in those
  • 00:18:24
    games right because many of them well
  • 00:18:27
    they they did the same things that you
  • 00:18:29
    know Star Stable did that we do not like
  • 00:18:32
    that straight up means we can say that
  • 00:18:33
    electronic arts and blizzard
  • 00:18:34
    entertainment are being directly
  • 00:18:36
    targeted by this body they are the these
  • 00:18:39
    these practices are universal
  • 00:18:42
    really so it's no wonder that the uh BEu
  • 00:18:45
    will be holding workshops to help
  • 00:18:47
    European companies implement these new
  • 00:18:49
    principles cuz it seems uh they they may
  • 00:18:52
    actually have to implement them
  • 00:18:54
    everything that they previously thought
  • 00:18:56
    was acceptable pretty much now isn't and
  • 00:18:59
    that here's the shocking thing that's
  • 00:19:02
    just that that's not my commentary that
  • 00:19:04
    is what the industry response has been
  • 00:19:07
    so we know they are shaking in their
  • 00:19:09
    boots surprising the industry bodies
  • 00:19:11
    aren't thrilled about this is another
  • 00:19:13
    thing like I I kind of feel this way is
  • 00:19:15
    that I don't think that you should be
  • 00:19:17
    able to say that this is a
  • 00:19:20
    bonus because there's not like a bonus
  • 00:19:23
    implies an anchoring point and the
  • 00:19:27
    anchoring point doesn't exist because
  • 00:19:29
    the only price point that exists is
  • 00:19:31
    inside of the context of this bonus
  • 00:19:35
    so it's like basically putting something
  • 00:19:37
    out there for normal price but then
  • 00:19:39
    telling the consumer that it's on sale
  • 00:19:42
    which is again like and hopefully you
  • 00:19:45
    guys can see kind of like how there's
  • 00:19:47
    like a philosophy behind this with me
  • 00:19:49
    this is again consu this is this is
  • 00:19:52
    doing something that is misleading you
  • 00:19:55
    are intentionally misleading the
  • 00:19:56
    customer which I think is effectively
  • 00:19:59
    fraud
  • 00:20:03
    this and a big shout out to one of our
  • 00:20:04
    belly games members uh neonbulosa for
  • 00:20:07
    directing us to this stuff so the
  • 00:20:10
    European Game Developers Federation and
  • 00:20:12
    the video games Europe two groups
  • 00:20:14
    basically they've published a joint
  • 00:20:16
    statement that expresses their
  • 00:20:17
    disappointment with the findings let's
  • 00:20:19
    read their statement quote "We are
  • 00:20:21
    disappointed by the lack of engagement
  • 00:20:22
    from the CPC network in creating these
  • 00:20:24
    principles which introduce new legal
  • 00:20:27
    theories and misguided interpretations
  • 00:20:30
    of EU consumer law that will create
  • 00:20:32
    confusion and disruption for European
  • 00:20:34
    customers." Mhm sidebar oh no we're
  • 00:20:37
    going to be disrupted
  • 00:20:39
    by by sort of annoying predatory stuff
  • 00:20:43
    going away what an awful dis Yeah this
  • 00:20:45
    is awful wow so wait a minute the
  • 00:20:48
    consumers are going to be confused
  • 00:20:49
    because we're removing the confusing
  • 00:20:51
    elements of the
  • 00:20:54
    game
  • 00:20:57
    ah corruption back to the statement it
  • 00:21:00
    will also present a challenge to the
  • 00:21:03
    industry's future growth and could even
  • 00:21:05
    deprive millions of consumers access to
  • 00:21:07
    their favorite games now that last bit
  • 00:21:10
    is no it
  • 00:21:12
    won't if your game is not financially
  • 00:21:15
    viable without you taking advantage of
  • 00:21:19
    and misleading customers then you don't
  • 00:21:22
    have a financially viable
  • 00:21:24
    product it's that simple if the way for
  • 00:21:28
    you to do business is unethical and uh
  • 00:21:32
    breaks laws then you can't afford to do
  • 00:21:36
    business it's that simple
  • 00:21:40
    interesting thing so understandably
  • 00:21:42
    right these groups representing the most
  • 00:21:45
    powerful players in the industry did
  • 00:21:47
    quite like things the way that they were
  • 00:21:49
    a change is dangerous especially to the
  • 00:21:50
    bottom line and especially change like
  • 00:21:52
    this but in a way they're not inherently
  • 00:21:55
    wrong it is true that audiences do
  • 00:21:57
    actually understand premium currencies
  • 00:21:59
    by and large right now and when
  • 00:22:00
    implementing I think that audiences
  • 00:22:02
    understand premium currencies but
  • 00:22:04
    children don't and these games are
  • 00:22:06
    advertised towards children and if every
  • 00:22:09
    single audience understood premium
  • 00:22:11
    currencies you wouldn't see as much
  • 00:22:14
    obfuscation and how many because like if
  • 00:22:16
    if there is so think about this
  • 00:22:18
    logically right if audiences understood
  • 00:22:21
    premium currencies to a degree that it
  • 00:22:24
    was not an effective tool of obfuscation
  • 00:22:27
    the companies would no longer have any
  • 00:22:29
    premium currencies because the extra
  • 00:22:31
    effort in designing and programming
  • 00:22:33
    values for them wouldn't be worth it
  • 00:22:36
    because they wouldn't make any extra
  • 00:22:37
    money
  • 00:22:38
    so by the fact that they're continuing
  • 00:22:40
    to use premium currencies that defines
  • 00:22:43
    the reality that premium currencies are
  • 00:22:45
    effective in getting people to cause and
  • 00:22:47
    spend more
  • 00:22:48
    money it's just it's an obvious lie it's
  • 00:22:52
    an obvious lie and you can instantly
  • 00:22:54
    think about this by using just the
  • 00:22:55
    slightest amount of
  • 00:22:57
    logic currencies these companies were
  • 00:23:00
    following you know their best legal
  • 00:23:02
    guidance and now that guidance has
  • 00:23:04
    changed I guess just like how so many
  • 00:23:07
    phones had like a bespoke charging cable
  • 00:23:09
    until the rules just changed in the
  • 00:23:11
    middle of the game so now they've got to
  • 00:23:13
    get used to these new rules and what'll
  • 00:23:15
    sting is the impact on their bottom line
  • 00:23:17
    they're not wrong about the potential
  • 00:23:19
    impacts of all of this now big companies
  • 00:23:21
    like Ubisoft can probably absorb the
  • 00:23:23
    costs of any legal challenges or damage
  • 00:23:26
    from rebuilding their premium currency
  • 00:23:28
    systems they'll probably spend a whole
  • 00:23:30
    lot to try and figure out ways around
  • 00:23:33
    these principles as for smaller
  • 00:23:34
    companies there's always going to be a
  • 00:23:36
    cat and mouse game but that's the reason
  • 00:23:38
    why regulations and uh like things like
  • 00:23:41
    this have to be agile
  • 00:23:44
    you may not find that so easy but where
  • 00:23:46
    things will be dramatic is the group's
  • 00:23:47
    final warning cuz it's the most
  • 00:23:48
    threatening one it's the idea that
  • 00:23:50
    players in the EU may just be locked out
  • 00:23:52
    of video games uh they'd say with
  • 00:23:56
    they're going to lock the European Union
  • 00:23:58
    out of video
  • 00:24:00
    games who the [ __ ] believes
  • 00:24:04
    that they can't do
  • 00:24:07
    that are you kidding
  • 00:24:11
    me absolutely
  • 00:24:15
    not bye-bye summons well what I'm saying
  • 00:24:18
    is that this these companies like the
  • 00:24:20
    European Union is like I I bet in a lot
  • 00:24:24
    of these cases a massive chunk of the
  • 00:24:26
    pie they can't afford to just abandon
  • 00:24:29
    that market that totally changes all of
  • 00:24:32
    their
  • 00:24:34
    financials and also by the way if
  • 00:24:38
    abandoning that market is more
  • 00:24:41
    advantageous than making equitable uh
  • 00:24:44
    microtransaction systems that is the
  • 00:24:47
    strongest argument I can see for why
  • 00:24:50
    those equitable equitable
  • 00:24:52
    microtransaction systems need to be
  • 00:24:54
    added
  • 00:24:55
    if you can literally abandon the EU
  • 00:24:58
    because you now you have to play fair
  • 00:25:01
    maybe there's a big problem with the way
  • 00:25:03
    that you were
  • 00:25:05
    playing a game like Overwatch right that
  • 00:25:07
    they would simply choose to georestrict
  • 00:25:09
    access to the game rather than change
  • 00:25:12
    their monetization model or to just
  • 00:25:14
    continue the game as normal and risk EU
  • 00:25:16
    lawsuits it could just be they look at
  • 00:25:19
    the EU and think you know what we make
  • 00:25:21
    enough from the States and other
  • 00:25:22
    countries we really don't need them that
  • 00:25:25
    being said the EU population is uh yeah
  • 00:25:28
    kind of huge overall GDP is obviously
  • 00:25:30
    and also the EU is one of the highest
  • 00:25:32
    GDP areas in the world with the highest
  • 00:25:35
    amount of like uh like disposable income
  • 00:25:39
    so like for example there are a lot of
  • 00:25:41
    South American people that spend a lot
  • 00:25:43
    of time playing these like free-to-play
  • 00:25:45
    games but they don't spend a lot of
  • 00:25:48
    money because you know unfortunately a
  • 00:25:50
    lot of the countries they live in just
  • 00:25:51
    don't have that much money in them but
  • 00:25:54
    Europe China and America and Korea and a
  • 00:25:58
    handful of other ones that's where the
  • 00:26:00
    money is that's where spend that's where
  • 00:26:03
    you really get the the the players that
  • 00:26:06
    are spending $100 a month right so like
  • 00:26:10
    you can't just trade like you can't go
  • 00:26:13
    from like 400 million Europeans to 400
  • 00:26:16
    million South Americans and maintain the
  • 00:26:19
    same profit
  • 00:26:20
    margins saudi Arabia yeah exactly like I
  • 00:26:23
    I wonder I wonder okay so let's think
  • 00:26:26
    about Dubai and let's think about um uh
  • 00:26:32
    Zimbabwe i wonder who is going to have
  • 00:26:35
    more GDP per capita that's going to be
  • 00:26:38
    able to spend on these games ah geez
  • 00:26:41
    dude ah
  • 00:26:43
    man what could it be and so think about
  • 00:26:46
    that with everything it's common it's
  • 00:26:48
    common [ __ ] sense
  • 00:26:53
    a very very uh flawed as an example
  • 00:26:57
    right just googling this year in 2024
  • 00:26:59
    the EU's nominal GDP was about uh 17.9
  • 00:27:02
    trillion the global nominal GDP which is
  • 00:27:05
    quite a lot of money and a hell of a lot
  • 00:27:07
    of that GDP globally will be in other
  • 00:27:11
    countries like for context uh I could be
  • 00:27:13
    a little bit outdated with this
  • 00:27:15
    America's GDP is between 20 and 25
  • 00:27:18
    trillion I believe and China's GDP is
  • 00:27:20
    between I I think 13 and 17 trillion
  • 00:27:24
    GDP so the eur European Union is
  • 00:27:29
    gigantic you know where a lot of these
  • 00:27:32
    companies will not be able to go in and
  • 00:27:33
    directly monetize that could actually
  • 00:27:36
    mean that they will feel the need to
  • 00:27:38
    change and in a way there are two wolves
  • 00:27:41
    inside me who are fighting right i
  • 00:27:43
    suppose one of them is the pragmatic
  • 00:27:46
    wolf the other one is the almost like
  • 00:27:48
    the the last vestigages of some sort of
  • 00:27:50
    libertarian idealism that says uh let
  • 00:27:53
    the market decide if the gamers I have
  • 00:27:55
    no problem with letting the market
  • 00:27:57
    decide but the the whole issue with a
  • 00:28:00
    free market is that a free market
  • 00:28:03
    implies that everybody is entering into
  • 00:28:06
    it with equal consent and equal
  • 00:28:08
    knowledge and equal understanding
  • 00:28:11
    the big problem is that a lot of these
  • 00:28:13
    companies exist inside of the context of
  • 00:28:17
    marketing to children and marketing to
  • 00:28:20
    demographics that are not able to do
  • 00:28:24
    that by the nature of the category they
  • 00:28:26
    are mainly children so like I I think
  • 00:28:30
    that the free market idea the like whole
  • 00:28:32
    libertarian concept of that immediately
  • 00:28:34
    falls apart
  • 00:28:38
    because like again and the reason why is
  • 00:28:39
    that like I I used to be a libertarian i
  • 00:28:43
    wouldn't really say that I am now but
  • 00:28:45
    there's a lot of values that they have
  • 00:28:46
    that I also agree with but there's like
  • 00:28:49
    the entire idea of con like the consent
  • 00:28:52
    and the non-aggression principle
  • 00:28:54
    this is something that is primary and a
  • 00:28:59
    like this is the highest regard and the
  • 00:29:01
    most important thing so if you're
  • 00:29:03
    violating or not respecting consent that
  • 00:29:07
    is something that overrules any sort of
  • 00:29:09
    free market ideology
  • 00:29:13
    the bad practices the gamers shall not
  • 00:29:16
    partake in them and the market will
  • 00:29:17
    solve the problem and I wish that was
  • 00:29:20
    true libertarian is code word for
  • 00:29:22
    homosexual is that true guys
  • 00:29:28
    but uh I feel there's almost a faux
  • 00:29:30
    idealism in so much of that because
  • 00:29:33
    these psychological hooks these
  • 00:29:35
    psychological triggers they do actually
  • 00:29:37
    work we're in a world where you can very
  • 00:29:40
    easily make I think some sound enough uh
  • 00:29:43
    you know philosophical arguments very
  • 00:29:45
    well this is it it's just stupid like
  • 00:29:47
    the entire idea that these tricks don't
  • 00:29:49
    work is the same thing as like oh
  • 00:29:51
    marketing doesn't work listen guys I've
  • 00:29:54
    run marketing campaigns i've seen the
  • 00:29:57
    back end and I've been on the front end
  • 00:30:00
    marketing campaigns work extremely
  • 00:30:04
    well regulation and all of that and I
  • 00:30:06
    totally get that i'm fairly sympathetic
  • 00:30:08
    towards that in many cases but the thing
  • 00:30:09
    is they wouldn't keep doing it if it
  • 00:30:11
    wasn't working
  • 00:30:14
    we've also got to be pragmatic and a
  • 00:30:16
    part of that is being a bit humble about
  • 00:30:18
    the human condition and the fact of the
  • 00:30:21
    matter is these practices are not
  • 00:30:24
    popular people do not like them no
  • 00:30:26
    nobody likes this people's behavior does
  • 00:30:28
    that's another very good point nobody
  • 00:30:30
    likes this
  • 00:30:32
    and these obviously are bad and as
  • 00:30:35
    people who enjoy video games we see that
  • 00:30:38
    as these types of practices derive uh
  • 00:30:41
    more and more revenue they then become
  • 00:30:43
    what the companies focus on and that is
  • 00:30:45
    worse for the actual video games it is
  • 00:30:49
    it It definitely lowers the quality of
  • 00:30:51
    the product while I think that a company
  • 00:30:53
    has the autonomy to decide to make a
  • 00:30:56
    worse quality product it's undeniable
  • 00:30:58
    that stores become a metaphor of the
  • 00:31:03
    tail wagging the dog where whenever the
  • 00:31:07
    store is put into the game it becomes
  • 00:31:09
    the primary decision-making factor of
  • 00:31:12
    how the game is designed after that
  • 00:31:15
    because everything is built around
  • 00:31:17
    making sure that people go back to the
  • 00:31:19
    store
  • 00:31:21
    because I suppose in a way how much of
  • 00:31:24
    game industry revenue comes essentially
  • 00:31:27
    from psychological manipulation and
  • 00:31:30
    these various business strategies at
  • 00:31:32
    least 10% because the moment that you
  • 00:31:34
    couldn't use psychological manipulation
  • 00:31:36
    and the uh practice of doing so was put
  • 00:31:40
    at risk in China 10 cent lost 10% of its
  • 00:31:43
    value overnight and and they had to
  • 00:31:45
    resend it because it was so cataclysmic
  • 00:31:47
    for the electronics industry
  • 00:31:51
    that are designed to raise more than
  • 00:31:53
    that in a way that's not like really the
  • 00:31:57
    experience of a game that you purchase
  • 00:31:59
    i'd say share of that increase and
  • 00:32:01
    increase and increase and it's no wonder
  • 00:32:02
    that as that has increased the rest of
  • 00:32:04
    us have become less and less satisfied
  • 00:32:07
    with games so in a way if this does hurt
  • 00:32:09
    the revenue of a bunch of companies and
  • 00:32:11
    unfortunately lead to a bunch of job
  • 00:32:13
    losses because these types of practices
  • 00:32:15
    if your job exists inside of the context
  • 00:32:18
    of taking advantage of people and
  • 00:32:19
    manipulating them out of their money in
  • 00:32:21
    a way that they didn't consent to you
  • 00:32:22
    don't deserve to have a job
  • 00:32:26
    are um no longer viable too bad
  • 00:32:30
    good riddance absolutely let the
  • 00:32:31
    companies fail let those jobs go down
  • 00:32:33
    how we run things should be a dialogue
  • 00:32:35
    between the private and public sectors
  • 00:32:37
    that in a case like this I think it's an
  • 00:32:39
    example of the public sector right the
  • 00:32:42
    the people essentially saying we
  • 00:32:44
    actually do not like this practice we
  • 00:32:45
    don't want this to be the rules of the
  • 00:32:47
    game we want the rules of the game to
  • 00:32:49
    change to be more robust also like we
  • 00:32:51
    really need to get ahead of the curve on
  • 00:32:53
    this with automobiles
  • 00:32:55
    because as everything becomes computer
  • 00:32:58
    in automobiles you're seeing certain
  • 00:33:00
    subscription services that are withheld
  • 00:33:03
    from uh withheld from cars and I find
  • 00:33:06
    this to be like an incredibly dangerous
  • 00:33:09
    precedent to set and I I'm very very
  • 00:33:12
    concerned about this
  • 00:33:16
    uh yeah BMW he the market will once it
  • 00:33:18
    adapts to that find a solution and if
  • 00:33:20
    the new rule set is a better rule set
  • 00:33:22
    then that should be a net good but of
  • 00:33:25
    course none of this will matter if
  • 00:33:26
    there's no enforcement enforcement
  • 00:33:29
    because one country making a digital
  • 00:33:31
    consumer policy often will find
  • 00:33:32
    difficulty in enforcing it because
  • 00:33:34
    you're just one little guy Mr belgium
  • 00:33:37
    right that's why even though Belgium has
  • 00:33:39
    Belgium and the Netherlands uh both have
  • 00:33:41
    rules against this loot boxes so many
  • 00:33:44
    games simply just ignore that and still
  • 00:33:46
    operate in the country like in World of
  • 00:33:48
    Warcraft in the new raid one of the
  • 00:33:50
    bosses is basically a slot machine boss
  • 00:33:52
    we all of us have the joke that for the
  • 00:33:54
    the person in our team that's in Belgium
  • 00:33:56
    that boss just can't drop any loot i
  • 00:33:58
    don't know there's an EU firewall or a
  • 00:34:00
    Belgium firewall that's a joke but you
  • 00:34:02
    get the point as much as Except it's not
  • 00:34:05
    a joke when you're talking about
  • 00:34:06
    Bellatro because this gets rated 18 plus
  • 00:34:08
    meanwhile you have FIFA that's
  • 00:34:10
    advertised to threeyear-olds and it has
  • 00:34:12
    gotcha and gambling in it but because
  • 00:34:15
    Bellatro uses cards and not actual
  • 00:34:18
    gambling but because they call it a
  • 00:34:20
    different name it somehow it's okay
  • 00:34:22
    many people have kind of went "Oh
  • 00:34:24
    Belgium yo take him down." It hasn't
  • 00:34:26
    really mattered because it's just
  • 00:34:28
    Belgium just one little guy it's a bit
  • 00:34:31
    different here though and that's that's
  • 00:34:33
    why the European Union is so strong is
  • 00:34:35
    because of collective bargaining i I I
  • 00:34:37
    would assume that that's probably one of
  • 00:34:38
    the big reasons why the European Union
  • 00:34:40
    exists is for the best interests of all
  • 00:34:42
    those countries to be able to
  • 00:34:44
    collectively bargain for things that are
  • 00:34:45
    in their best interest
  • 00:34:47
    of course you is you know I mean really
  • 00:34:50
    same as United States but also Belgium
  • 00:34:52
    in 2023 it was worth 25.7 billion euro
  • 00:34:56
    in game revenues that's a lot of
  • 00:34:58
    revenues and uh we know that their
  • 00:35:00
    legislators are willing to take on the
  • 00:35:02
    likes of Apple and Google when their
  • 00:35:04
    rulings are being defied they have done
  • 00:35:07
    that but more than that the companies
  • 00:35:10
    inside the EU are you know part of a big
  • 00:35:12
    global network and that does mean that
  • 00:35:14
    whenever USBC cables become standardized
  • 00:35:17
    in the EU they then become standardized
  • 00:35:20
    everywhere where because of
  • 00:35:21
    manufacturing limitations i'm sure Apple
  • 00:35:23
    would have loved to have continued just
  • 00:35:26
    selling people lightning adapters in the
  • 00:35:28
    states but ultimately they seem to have
  • 00:35:30
    saw the way the wind was blowing and
  • 00:35:32
    made the big change to USBC no one
  • 00:35:35
    wanted to have of course a whole factory
  • 00:35:36
    just making EU only phones and again
  • 00:35:40
    thinking about the impact that would
  • 00:35:42
    have had and the you know the whole
  • 00:35:43
    ecosystem of manufacturing partners blah
  • 00:35:45
    blah blah well whenever you have a
  • 00:35:47
    manufacturing line for anything you have
  • 00:35:50
    a combination of fixed cost versus
  • 00:35:52
    variable cost and a factory that's only
  • 00:35:55
    producing something that you can only
  • 00:35:57
    sell to a small amount of people that
  • 00:35:59
    fixed cost will create a situation where
  • 00:36:03
    you won't be able to make that money
  • 00:36:04
    back at a ratio that exceeds the
  • 00:36:07
    amortation the amortation and the
  • 00:36:09
    devaluation of the products used to
  • 00:36:12
    manufacture the products so like for
  • 00:36:14
    example like the machines the stamps the
  • 00:36:17
    printers the assembly line all of that
  • 00:36:20
    so if you create a small enough target
  • 00:36:23
    audience you effectively destroy the um
  • 00:36:28
    economics of certain types of
  • 00:36:30
    products no no no and by the way guys
  • 00:36:34
    everybody understands this i know you
  • 00:36:37
    might not understand it in an economic
  • 00:36:39
    concept but I guarantee you you've
  • 00:36:41
    played video games like we played
  • 00:36:43
    schedule one schedule one operates under
  • 00:36:46
    the same premise as well this is a very
  • 00:36:48
    easy to understand premise
  • 00:36:51
    you can see even though it might seem
  • 00:36:52
    complex it does kind of make sense we
  • 00:36:54
    can see though software examples where
  • 00:36:56
    it's not really the same thing it's not
  • 00:36:58
    like you can just go and get an emulator
  • 00:37:00
    for your iPhone in America but you can
  • 00:37:02
    in the EU so the question then is will
  • 00:37:05
    developers want to risk losing a large
  • 00:37:08
    slice of that EU derived money or will
  • 00:37:11
    they simply have to ship a cut down and
  • 00:37:13
    less exploitative version of their
  • 00:37:15
    in-game monetization to European
  • 00:37:17
    countries if so it puts them in a fun
  • 00:37:20
    little dilemma where the American gamer
  • 00:37:23
    may get a transparently worse deal than
  • 00:37:26
    say the European gamer no because as
  • 00:37:29
    soon as American audiences see that
  • 00:37:31
    Europe does this America will also like
  • 00:37:34
    players in America and consumers in
  • 00:37:36
    America will ask for the same
  • 00:37:39
    thing and I think this is like for
  • 00:37:41
    comparison this is one thing that if you
  • 00:37:44
    look at like RFK and like I don't want
  • 00:37:46
    to get like super political about this
  • 00:37:48
    right but a lot of the things that like
  • 00:37:50
    he's advocating for for like why the
  • 00:37:53
    [ __ ] is it that in America there's like
  • 00:37:55
    50 ingredients for something but you
  • 00:37:58
    know for cornflakes but in uh you know
  • 00:38:00
    Belgium or uh I don't know England
  • 00:38:03
    there's seven that's a really good
  • 00:38:05
    [ __ ] question and so like there's
  • 00:38:08
    like and this is an ongoing conversation
  • 00:38:10
    that is happening at this very moment so
  • 00:38:13
    like we joke around about Europe having
  • 00:38:16
    like you guys have like weird speech
  • 00:38:17
    laws right but you guys really nail it
  • 00:38:19
    with these consumer protection laws and
  • 00:38:22
    like hey I think we should steal them
  • 00:38:24
    like we should 100% like Europe is by
  • 00:38:28
    far and away better on consumer
  • 00:38:31
    protections
  • 00:38:32
    and then you can say well compare your
  • 00:38:34
    store to mine my one is a bit more
  • 00:38:37
    respectful doesn't have as much FOMO
  • 00:38:39
    doesn't have as many Trixie bundles and
  • 00:38:42
    things that basically feel like a scam
  • 00:38:44
    and that'll be a bad look that's the
  • 00:38:46
    dilemma that these companies face and in
  • 00:38:48
    a way it's all thanks to a game about
  • 00:38:51
    horses so hero of the day [ __ ] got
  • 00:38:53
    them horse girls i guess that's a thing
  • 00:38:56
    okay tell you what though if you want
  • 00:38:58
    another story another big grand juicy
  • 00:39:00
    story check out this one it also hits
  • 00:39:02
    the EU but it also hits corporate
  • 00:39:04
    melodrama which is honestly some of my
  • 00:39:06
    favorite you oh boy I probably another
  • 00:39:10
    Ubisoft dead video i like the sound of
  • 00:39:13
    that we'll we'll watch that tomorrow and
  • 00:39:18
    uh yeah I probably have to look at that
  • 00:39:20
    and so anyway um I don't like consumer
  • 00:39:22
    protections if the consumer is too dumb
  • 00:39:24
    they deserve to lose just my opinion i
  • 00:39:25
    know it's not popular i think that you
  • 00:39:27
    make a great point that con consumers
  • 00:39:30
    should
  • 00:39:31
    be a consumer being stupid is one thing
  • 00:39:36
    but a consumer being lied to is
  • 00:39:38
    something else and so anyway and I I
  • 00:39:41
    want to go ahead and let me see if I can
  • 00:39:43
    find like your message and let's explore
  • 00:39:45
    this thinking so like if a company
  • 00:39:48
    charges you $100 for example and uh then
  • 00:39:52
    they give you $50 worth of the product
  • 00:39:55
    do you think that you should have any
  • 00:39:57
    recourse for
  • 00:39:59
    that like you you spent $100 you
  • 00:40:02
    expected to get $100 worth of stuff
  • 00:40:03
    you're actually only getting 50 by the
  • 00:40:05
    way massive W Bellor video huge [ __ ]
  • 00:40:08
    supporter uh I I love this guy obviously
  • 00:40:11
    I've watched his videos for I think what
  • 00:40:13
    is it [ __ ] 10 years now since WoW so
  • 00:40:16
    make sure to give the video a like uh I
  • 00:40:18
    I love his new videos i think he covers
  • 00:40:20
    a lot of topics I totally [ __ ] agree
  • 00:40:22
    with right and so yeah yeah make sure to
  • 00:40:25
    give it a like give him a sub and
  • 00:40:26
    everything yeah I completely [ __ ]
  • 00:40:28
    agree with what he's saying here so let
  • 00:40:30
    me read what it fair yeah exactly right
  • 00:40:32
    and so like consumer
  • 00:40:34
    protections like this is the problem is
  • 00:40:36
    that consumer
  • 00:40:38
    protections everybody agrees with
  • 00:40:40
    consumer protections like for example if
  • 00:40:42
    you buy a phone and then the phone blows
  • 00:40:45
    up somebody has to be accountable for
  • 00:40:48
    that right like everything like again
  • 00:40:51
    people that don't like regulation that
  • 00:40:54
    are complaining about it on the internet
  • 00:40:56
    are like people that are fish
  • 00:40:57
    complaining about water your keyboard is
  • 00:41:00
    regulated your mouse is regulated the
  • 00:41:03
    monitor that you're looking at is
  • 00:41:05
    regulated the PC that you're using is
  • 00:41:08
    regulated the internet itself is
  • 00:41:10
    regulated the ISP that is giving you
  • 00:41:13
    internet is reg regulated everything
  • 00:41:16
    about this is regulated like down like
  • 00:41:18
    the cord that that you have the internet
  • 00:41:21
    go through is
  • 00:41:23
    regulated so yeah two-year warranty by
  • 00:41:25
    law yeah exactly right and and so
  • 00:41:28
    everything is Yeah you're sitting in a
  • 00:41:29
    chair that's regulated uh everything is
  • 00:41:32
    and so to be against this is I think
  • 00:41:34
    very um very shortsighted uh I think
  • 00:41:37
    this is absolutely a good thing and I
  • 00:41:38
    I'm really happy to see uh the EU taking
  • 00:41:41
    some accountability for
  • 00:41:43
    it i'm very happy to see it and
  • 00:41:46
    hopefully we can do the same thing we
  • 00:41:48
    can follow their lead and uh I'm glad to
  • 00:41:50
    see the Europe uh Europe doing it as
  • 00:41:52
    fast as possible
タグ
  • EU regulations
  • premium currency
  • gaming industry
  • Digital Fairness Act
  • Star Stable
  • consumer protection
  • dark patterns
  • FOMO
  • monetization
  • children in gaming