Taboola Strategies to Scale in Q1

01:05:43
https://www.youtube.com/watch?v=1D-bkTpBoV0

概要

TLDRQuesto webinar con Andre di Taboola esplora vari aspetti della pubblicità nativa, concentrandosi sulle innovazioni e strategie per migliorare le campagne pubblicitarie utilizzando Taboola. Si discute l'importanza di un buon supporto clienti, la gestione del budget, e si offre una guida su quali settori esplorare nel primo quarto dell'anno. L'importanza di contenuti di qualità è evidenziata, insieme a pratiche per creare pagine di destinazione efficaci. Inoltre, si evidenzia una nuova importante collaborazione tra Taboola e Yahoo, che amplierà l'accesso al traffico pubblicitario.

収穫

  • 📈 Importanza del coinvolgimento del pubblico attraverso contenuti di qualità.
  • 💼 Gestire il budget pubblicitario iniziando con test mirati su più editori.
  • 🌐 Esplorare diversi mercati geografici per ottimizzare le campagne.
  • 💡 Strategie diverse per dispositivi mobili e desktop.
  • 📝 Scrivere testi pubblicitari intriganti ma realistici per evitare disinganni.
  • ⚙️ Utilizzare le funzionalità di Taboola per la massima trasparenza e controllo.
  • 🎯 Creare landing page efficaci con un forte invito all'azione.
  • 🔄 Pianificare le campagne pensando ai cambiamenti stagionali.
  • 💬 Taboola offre supporto clienti anche tramite Slack.
  • 🤝 Nuova collaborazione tra Taboola e Yahoo per aumentare il traffico.

タイムライン

  • 00:00:00 - 00:05:00

    Introduzione con Andre di Taboola, su temi relativi a native advertising, innovazioni di Taboola e consigli per il Q1.

  • 00:05:00 - 00:10:00

    Andre spiega la sua situazione e introduce brevemente Taboola, una piattaforma di content discovery che monetizza tramite partnership esclusive con publisher.

  • 00:10:00 - 00:15:00

    Discussione su come si possono acquistare posizioni premium tramite PMP e l'accordo esclusivo di Taboola con DV360.

  • 00:15:00 - 00:20:00

    Spiegazione sulla differenza tra inventory "below-the-article" e "in-feed" di Taboola, e il vantaggio delle posizioni premium.

  • 00:20:00 - 00:25:00

    Andre spiega il supporto offerto da Taboola, differenziato tra self-service ed enterprise, enfatizzando il supporto proattivo nel dipartimento di crescita.

  • 00:25:00 - 00:30:00

    Piattaforma Backstage di Taboola, con focus sulla trasparenza e controllo dei metadati.

  • 00:30:00 - 00:35:00

    Importanza di esplorare geografie al di fuori degli Stati Uniti per ridurre CPC e beneficiare di audience meno competitive.

  • 00:35:00 - 00:40:00

    Raccomandazioni sui budget di test e strategie per ottimizzare le campagne su Taboola.

  • 00:40:00 - 00:45:00

    Best practices per landing page e importanza del messaggio chiaro e coinvolgente per mantenere l'attenzione degli utenti.

  • 00:45:00 - 00:50:00

    Discussione su come le diverse reti pubblicitarie richiedono copie diverse e strategie di call to action.

  • 00:50:00 - 00:55:00

    Presentazione di verticali evergreen e specifici per Q1, come arbitraggio di contenuti, e-commerce e generazione di lead per assicurazioni.

  • 00:55:00 - 01:00:00

    Esempi di successo per diversi verticali mostrano possibili strategie di coinvolgimento e monetizzazione.

  • 01:00:00 - 01:05:43

    Discussione sull'interazione di Yahoo e Taboola, futura integrazione del traffico e impatti previsti sui CPC.

もっと見る

マインドマップ

Mind Map

よくある質問

  • Chi è Andre e quale ruolo ha in Taboola?

    Andre è un rappresentante di Taboola, esperto in pubblicità nativa e affiliazioni.

  • Quali sono i principali accorgimenti per avere successo con la pubblicità nativa?

    Creare contenuti coinvolgenti che risolvano un problema dell'utente e utilizzare testi che siano intriganti ma non ingannevoli.

  • Quali sono le migliori pratiche per creare una pagina di destinazione efficace?

    La pagina dovrebbe essere chiara e semplice, con contenuti che attirino l'attenzione rapidamente e un forte invito all'azione.

  • Quali settori funzionano bene nelle campagne di Taboola durante il Q1?

    Salute, e-commerce, miglioramento della casa, finanziario e assicurazioni sono settori che mostrano buone performance.

  • Quali strumenti offre Taboola per gli inserzionisti?

    Taboola offre un cruscotto dettagliato con metriche complete e trasparenza delle ubicazioni degli annunci.

  • Qual è il ruolo del supporto clienti in Taboola?

    Taboola offre supporto clienti differenziato tra self-service, crescita delle piccole e medie imprese, e imprese di grandi dimensioni.

  • Quali sono i suggerimenti per gestire il budget iniziale delle campagne?

    Testate tra 50 e 100 publisher per geo e mantenete un CTR di almeno l'1% per ottimizzare il budget iniziale.

  • Come influiscono i cambiamenti stagionali sulle campagne pubblicitarie?

    I cambiamenti stagionali possono influenzare la domanda e le conversioni; è fondamentale fare ricerca e pianificare di conseguenza.

  • Taboola offre supporto in tempo reale tramite canali di messaggistica?

    Sì, Taboola fornisce supporto anche tramite Slack per una comunicazione più veloce ed efficace.

  • Ci sono nuove collaborazioni di Taboola di cui dovremmo essere a conoscenza?

    Taboola ha avviato una collaborazione con Yahoo, il che aumenterà il volume di traffico disponibile.

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オートスクロール:
  • 00:00:00
    so we're life
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    we are live
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    sweet
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    I'm trying to realize that is this your
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    professional background or is the actual
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    background in your house this is
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    actually the background of my office so
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    hey uh yes well my office space right so
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    hey uh what's up everybody we have uh
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    Andre here from taboola
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    um we're gonna you know do this for
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    about an hour here we're gonna chat
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    kind of you know native in general to
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    Bullet Innovations all the exciting
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    stuff that's that's happening with taboo
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    uh um you're gonna give a ton of
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    successful tip for how to scale in q1 I
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    know Q4 is fun for everybody on the
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    networks but we're kind of getting close
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    to that and getting ready for some big
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    q1 planning so
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    everyone this is Andre Andrew I'm not
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    even trying to pronounce your last name
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    I apologize in advance but um please
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    introduce yourself
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    hello everyone guys
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    um Monday we can say it's a long
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    Ukrainian surname
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    it's great to be on this uh on this
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    webinar sorry I'm a little bit out of
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    breath because I was just telling Joe
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    I'm in the mountains with my family with
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    my partner so I was running around and
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    telling anyone to switch off their
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    YouTube switch off their zooms to
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    maximize my chances of having a
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    successful webinar and trouble-free
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    internet connection so
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    um yeah so what we're going to do is
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    I have to do a very quick pitch of taboo
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    just for those who are getting started
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    so not for those who are seasoned with
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    Native even though the group's called
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    native advertising gurus so we're going
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    to kick start with a very brief
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    introduction of taboola how to work with
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    it you know what kind of tiers of
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    support do we have again for those of
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    you who know this apologies I promise
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    not to take too much of your time
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    but then eventually we'll proceed to
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    some more Hands-On recommendations how
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    to work how to test budget
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    recommendations
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    uh some creative tips on how to build
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    your landing page what to focus on the
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    creatives so the general stuff not very
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    q1 specific but still nevertheless quite
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    useful for anyone regardless where
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    you're just getting started or if you're
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    a seasoned affiliate the number charger
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    after that we'll talk about some
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    verticals to explore in q1 focusing on
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    those that are evergreen which you can
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    run pretty much anytime and on those
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    that are specifically good for testing
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    launching scaling in q1
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    foreign
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    guys if you have questions specific
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    questions you want to ask we're going to
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    try to leave about 10-15 minutes at the
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    end start adding those to the comments
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    on the live chat
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    um and Andre and or myself will try to
  • 00:02:39
    go through those one at a time so
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    um they can be specific they could be
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    General feel free to say hello say hello
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    on the live chat as well good to see
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    people here
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    um yeah kick it off let's see how it
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    goes
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    yeah I want to say thanks everyone for
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    joining unfortunately I don't see you
  • 00:02:54
    guys in the chat because I'm just in my
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    zoom so I don't see what's happening
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    with Facebook or uh you know any other
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    um chats but feel free to shoot
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    questions it's not just a monologue Joe
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    if you get any consistent questions
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    about a specific topic please feel free
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    to interrupt me let's make this
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    interactive as possible but again
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    meanwhile I'm reading this I'm talking
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    about this but in the end we're going to
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    leave
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    20 15 minutes
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    on a q a session
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    um right let's go let's go man Kick It
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    Off
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    cool can you see my screen it's popping
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    up right now yep we got a guy in a funny
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    Christmas ad so
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    exactly so as you can see it's it's
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    almost me I was trying to make it a bit
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    Christmasy okay
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    it is the season it's this time of the
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    year again
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    uh all right cool so we're going to kick
  • 00:03:48
    start with a very brief introduction of
  • 00:03:50
    tabula so for those of you who don't
  • 00:03:51
    know to lose a native advertising
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    platform or the way we position
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    ourselves the content Discovery platform
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    so
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    if you're trying to figure out what kind
  • 00:04:00
    of Niche am I talking about is 20 of the
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    time that people are spending on the
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    open web meaning they don't spend time
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    on social they don't spend time on
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    streaming they don't spend time shopping
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    they spend time directly on their
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    websites and so it happens 20 of the
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    time that users interact with something
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    on the Internet with content is on the
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    websites directly
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    and so it happens taboola is the biggest
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    partner for the
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    um monetization on the open web that
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    means we monetize largest Publishers on
  • 00:04:31
    the internet and we can be found below
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    the article
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    so in short what it means for affiliate
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    marketers and other Charters is that you
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    get access to massive amounts of traffic
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    we'll talk about it in a second
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    with placements located and most of the
  • 00:04:46
    time below the article which are very
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    impactful we call it the moment of next
  • 00:04:50
    when people are more internet users are
  • 00:04:52
    some more recipient and receptive to new
  • 00:04:55
    content and new recommendations
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    and finally one of the no houses that
  • 00:04:59
    this Partnerships with Publishers are
  • 00:05:01
    exclusive meaning there's no one else
  • 00:05:03
    who can access this type of inventory
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    besides those who are using cebula hey
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    Andre to stop you here this is
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    interesting for me so thanks for coming
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    back may native use it as be you know
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    six to eight or four ads at the bottom
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    of a page you know you know with a box
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    around it you know how much of your
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    inventory is now like to end feed versus
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    the you know very like you know
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    exclusive type content versus how all of
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    it in the past was just at the bottom of
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    the page
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    um so it's a bit tricky so originates
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    Abul was built just to be below the
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    article obviously we're looking for
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    expanding the inventory and sometimes
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    you can find some mid article
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    recommendations and if you buy it
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    programmatically you can access
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    so-called high input placements which
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    are not just not just below the article
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    and sometimes meet article these are
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    so-called Prime Time placements or home
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    page recommendation placements this can
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    be accessed by high input placement
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    packages which you can request from your
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    account manager if you're already
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    working with us this would be bought via
  • 00:06:07
    a PMP it's a private Marketplace
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    accessible via our programmatic partners
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    so think TV 360 for instance which we
  • 00:06:15
    have an exclusive agreement with so by
  • 00:06:18
    exclusive I mean there are no
  • 00:06:19
    intermediaries between us like bit
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    speech for instance so you can buy
  • 00:06:23
    straight from dv360 to build inventory
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    that's it now is that like something
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    where a typical media buyer can access
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    it or is that only going to be for like
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    you know a large scale Taylor agency is
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    spending millions of dollars I mean like
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    if if you're buying db360 there is
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    honestly like there is not even need to
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    open an account with the bullet because
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    you'd be buying via private Marketplace
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    that means you just need to reach out to
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    your sales rep and request the PMP which
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    would be you know specifically single
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    out uh so-called what's called approved
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    list of super premium Publishers that
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    are approved with Google and you would
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    be you would have a reserved seat ID
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    which should include in your um
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    dv360 account then you'd be able just to
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    click one big red button and access this
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    inventory from your dv360 dashboard
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    yeah I know it's it's amazing like the
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    only you don't need downside I can think
  • 00:07:16
    of is the fact that you're buying via uh
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    CPM
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    so with CPM you have less flexibility
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    when it comes to optimization because
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    obviously when you're buying CPC you can
  • 00:07:25
    play around with your vctr which would
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    obviously allow you to decrease your CPC
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    in the long run especially if you're
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    really good with optimizing
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    um but it's all the same CPM the CPC
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    it's all the same math right I mean I
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    think I know everyone in this group is
  • 00:07:39
    looking at a CPA based you know campaign
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    anyway so they're going to reverse
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    engineer those numbers any way you look
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    at it yeah absolutely but like again the
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    majority of advertisers and in the
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    opinion of the company for a little less
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    than five years and majority of
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    performance advertisers we're dealing
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    with uh they don't really rely on dv360
  • 00:07:56
    that's mostly something that branding
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    agencies are doing but again if you're
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    incredibly eager to split test we can
  • 00:08:02
    discuss this but in my opinion it's
  • 00:08:04
    always better to buy directly because a
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    is cheaper because when you're buying
  • 00:08:07
    for instance programmatically you have a
  • 00:08:09
    floor price means it's fixed for
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    inventory and you know in some cases fix
  • 00:08:14
    can be cheaper than vices Dynamic
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    auction but in most of the cases if you
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    optimize you'd be able to decrease your
  • 00:08:21
    overall CPC keeping your CPM at
  • 00:08:24
    relatively the same level and keeping it
  • 00:08:26
    very competitive I'm sorry to cut you
  • 00:08:29
    off I just I find that stuff super no no
  • 00:08:30
    worries and I feel like you know I
  • 00:08:31
    answered a lot of other just besides the
  • 00:08:33
    main question which is what's the
  • 00:08:34
    numbers and unfortunately I don't have
  • 00:08:36
    like the answer about the numbers I
  • 00:08:37
    select okay 95 below the article five
  • 00:08:40
    percent meet article if there is
  • 00:08:42
    interest in this information I can try
  • 00:08:43
    to pull it but in general I would say
  • 00:08:45
    think of tabula as below the article
  • 00:08:47
    recommendations platform that has some
  • 00:08:49
    additional benefits as a mid article on
  • 00:08:52
    that home page I'd be curious to know if
  • 00:08:54
    like the click-through rates vary by the
  • 00:08:55
    placements like the conversion rates I
  • 00:08:57
    mean I don't know if that's on the
  • 00:08:58
    roadmap down the road to be able to see
  • 00:09:00
    that information but that's just cool I
  • 00:09:02
    mean again we're all about every click
  • 00:09:04
    matters so we can find ways to maximize
  • 00:09:06
    our performance we're going to be doing
  • 00:09:07
    that so
  • 00:09:08
    um anyway we had some performance
  • 00:09:10
    advertisers we're buying this iambic
  • 00:09:12
    placements just to ensure that their
  • 00:09:13
    ctrs are higher because obviously on
  • 00:09:15
    home page you would naturally think that
  • 00:09:17
    vctrs would be higher because this is
  • 00:09:19
    something that's incredibly clickable
  • 00:09:20
    but what matters in this case is split
  • 00:09:23
    testing versus relevant contexts because
  • 00:09:26
    sometimes you know it can be a context
  • 00:09:28
    of relevant article and you're below the
  • 00:09:29
    article and people like okay that's a
  • 00:09:31
    generally good recommendation station
  • 00:09:33
    which is right at the right time in the
  • 00:09:34
    right place what home base is just an
  • 00:09:36
    aggregate of all sorts of news which may
  • 00:09:39
    or may not be relevant to what you're
  • 00:09:40
    trying to promote so it's a bit of a
  • 00:09:42
    gamble but you're right it's definitely
  • 00:09:43
    more applicable but it's the low costly
  • 00:09:45
    performance that matters sorry honestly
  • 00:09:47
    mostly performance at matters
  • 00:09:51
    yeah moving on uh so we mentioned the
  • 00:09:54
    reach it's half a billion people daily
  • 00:09:56
    daily active users that we reach across
  • 00:09:59
    all the countries that you can think of
  • 00:10:01
    so if you need any traffic in any Geo
  • 00:10:04
    you can access it by either our local
  • 00:10:06
    Publishers let's give you an example to
  • 00:10:09
    say basket it's mostly us-based
  • 00:10:12
    Advertiser obviously they have some
  • 00:10:13
    Global traffic but predominantly you
  • 00:10:15
    would think about the cus publisher
  • 00:10:17
    whilst you would have some Weather
  • 00:10:19
    Channel which is so-called Global
  • 00:10:21
    Partners meaning that allow us to access
  • 00:10:24
    traffic in pretty much any Geo around
  • 00:10:27
    the world
  • 00:10:28
    and one thing to mention is that we're
  • 00:10:30
    trying to go for quality versus quantity
  • 00:10:34
    let's do generally good approaches but
  • 00:10:36
    we opted in for the valency approach
  • 00:10:39
    that means we don't have hundreds of
  • 00:10:41
    thousands of Publishers we have about 9
  • 00:10:44
    000 Publishers but these are Publishers
  • 00:10:45
    that are the largest ones in the world
  • 00:10:47
    and that have chosen to work with us as
  • 00:10:50
    I mentioned in exclusive terms so what
  • 00:10:52
    matters for advertisers is that in the
  • 00:10:55
    majority of cases you shouldn't start a
  • 00:10:56
    conversation by saying give me a white
  • 00:10:58
    list give me an approved list or a
  • 00:11:00
    blacklist
  • 00:11:01
    it's a it's a good practice for networks
  • 00:11:04
    that has thousands and thousands of
  • 00:11:07
    Publishers and you really need to you
  • 00:11:08
    know pick out the best ones in our case
  • 00:11:11
    we're already working with the biggest
  • 00:11:12
    ones and let's assume the best ones so
  • 00:11:16
    An approved list and a blacklist that
  • 00:11:19
    can work for you in some cases but it
  • 00:11:22
    shouldn't be you know something that
  • 00:11:23
    should you should rely on from the very
  • 00:11:25
    beginning it's always better to start
  • 00:11:27
    collecting your own approved list
  • 00:11:32
    um I feel like this is an important
  • 00:11:34
    slide because it gives an idea to those
  • 00:11:37
    who don't know how to work with us how
  • 00:11:39
    to do this because I get a lot of
  • 00:11:41
    requests from clients who are like okay
  • 00:11:43
    you know what we started working with
  • 00:11:45
    Cebu and we're getting zero support and
  • 00:11:47
    I'm like okay bye and they're like oh we
  • 00:11:48
    just kicked off and opened an account by
  • 00:11:51
    self-service I'm like okay well that's
  • 00:11:53
    it you're in self-service self-service
  • 00:11:55
    means that you're getting close to zero
  • 00:11:57
    support though maybe if you're lucky if
  • 00:11:59
    someone's you know in general support
  • 00:12:00
    department replying to you once a month
  • 00:12:03
    and it's fair because in order for you
  • 00:12:05
    to get personalized and dedicate the
  • 00:12:07
    account manager you either need to be
  • 00:12:09
    approached or you need to first show
  • 00:12:11
    some spend which is the same approach
  • 00:12:14
    across you know pretty much any AD
  • 00:12:15
    Network Google Facebook or everyone else
  • 00:12:19
    so if we put self-service aside for a
  • 00:12:21
    second we have two other tiers of
  • 00:12:23
    support one of them is Enterprise and
  • 00:12:24
    that's predominantly branding agencies
  • 00:12:26
    or massive Brands more than you know two
  • 00:12:29
    300 employees headcount-wise now the one
  • 00:12:33
    Department that I represent is called
  • 00:12:35
    growth or SMB mid Market
  • 00:12:37
    so this is a very Dynamic Department
  • 00:12:39
    that's focuses on performance
  • 00:12:41
    advertisers and it's very relevant to
  • 00:12:44
    the companies that have less than 200
  • 00:12:45
    employees in their organization so you
  • 00:12:48
    would think that enterprises is an
  • 00:12:49
    organization that requires
  • 00:12:52
    reactive support because they have a
  • 00:12:54
    bunch of stakeholders right and they
  • 00:12:56
    have a lot of questions and you need to
  • 00:12:57
    be very reactive to these questions
  • 00:13:00
    whilst with with smaller organizations
  • 00:13:02
    you tend to have maybe one two decision
  • 00:13:05
    makers and it's a very Dynamic
  • 00:13:06
    organization very flexible so we have
  • 00:13:09
    lots of things to take care so they
  • 00:13:11
    always require nurturing you know they
  • 00:13:14
    require taking being taken care of and
  • 00:13:16
    this means proactive approach this is
  • 00:13:18
    something that we are aspiring to do so
  • 00:13:20
    very proactive department and we're
  • 00:13:23
    working with performance advertisers
  • 00:13:24
    mostly yeah I think most people watching
  • 00:13:27
    this and in our group are probably going
  • 00:13:28
    to follow that umbrella I mean obviously
  • 00:13:30
    some are spending Enterprise type spend
  • 00:13:33
    you know there's guys that I know
  • 00:13:35
    personally or spending on a small
  • 00:13:36
    portions don't think of it as money
  • 00:13:39
    money is not the main qualifier here
  • 00:13:41
    it's it's the amount of it's the head
  • 00:13:43
    count and it's the general approach so
  • 00:13:45
    if you're an affiliate travel charger
  • 00:13:47
    you know let's say an a performance
  • 00:13:50
    agency that's under
  • 00:13:52
    let's say smaller side of things have
  • 00:13:55
    count wise the chances are you're going
  • 00:13:57
    to fall in the growth department but if
  • 00:13:59
    you're already working with the
  • 00:14:00
    Enterprise Department doesn't mean that
  • 00:14:01
    you're getting the wrong type of support
  • 00:14:03
    doesn't mean this it just means that you
  • 00:14:06
    know so it happens you probably start at
  • 00:14:08
    the department that qualified use
  • 00:14:10
    Enterprise and what matters here is that
  • 00:14:12
    you're getting the support that you want
  • 00:14:13
    yeah no we we're in my agency you know
  • 00:14:16
    um those who don't know I own a digital
  • 00:14:18
    agency with a native focus and we are in
  • 00:14:20
    the growth department and you know
  • 00:14:22
    honestly the support has gotten a lot
  • 00:14:24
    better over the years I mean three four
  • 00:14:26
    or five years ago honestly I felt the
  • 00:14:27
    support was lacking and it's something
  • 00:14:29
    that's changed now we've got very
  • 00:14:31
    responsive reps we're very on top of our
  • 00:14:33
    campaigns we're able to answer questions
  • 00:14:35
    and handle most things in extremely
  • 00:14:37
    timely manner so I mean kudos to you
  • 00:14:39
    guys for you know putting the focus
  • 00:14:40
    there because it's definitely helped us
  • 00:14:42
    to be more you know
  • 00:14:43
    no more success very much
  • 00:14:46
    no thanks very much Joe um
  • 00:14:49
    I think first of all it's worth
  • 00:14:52
    mentioning that the department was just
  • 00:14:53
    created a little more than a year ago so
  • 00:14:56
    we've started aiming for personalization
  • 00:14:59
    relatively at that time frame and
  • 00:15:02
    secondly the reason you're getting
  • 00:15:03
    better support is because the sales reps
  • 00:15:05
    you know obviously they come and go but
  • 00:15:08
    the core of the organization they stay
  • 00:15:10
    they gather the experience working with
  • 00:15:12
    with agencies with Affiliates and
  • 00:15:14
    arbitrages and all everyone's aspiring
  • 00:15:16
    to be to possess as much of relevant
  • 00:15:19
    skill set
  • 00:15:20
    and experience as possible so you know
  • 00:15:24
    three four years ago hey we didn't have
  • 00:15:26
    the prevalent Department that would
  • 00:15:27
    focus on supporting this type of
  • 00:15:29
    advertisers like yourself
  • 00:15:31
    and secondly they may not have been
  • 00:15:34
    enough experience to speak the same
  • 00:15:36
    language but I'm glad that it's you know
  • 00:15:38
    the situations improving continuously
  • 00:15:40
    yeah I would say you know you guys are
  • 00:15:42
    you know among the better
  • 00:15:44
    managed agency or networks out there in
  • 00:15:47
    terms of like reps being responsive and
  • 00:15:49
    answering questions and all that you
  • 00:15:51
    know where again a couple years ago
  • 00:15:52
    wasn't that way so um yeah again Kudos
  • 00:15:55
    it's a it helps us to be more successful
  • 00:15:57
    we can get our questions answered in a
  • 00:15:59
    timely manner and I'm sure lots of
  • 00:16:01
    people in this group have you know
  • 00:16:02
    similar stories
  • 00:16:05
    now that's that's awesome and you know
  • 00:16:07
    what I'll tell you a secret which is not
  • 00:16:08
    my secret because this is being listened
  • 00:16:10
    by quite a few people who started being
  • 00:16:12
    responsive on Slack so not just on
  • 00:16:14
    emails that's awesome that's huge I mean
  • 00:16:18
    I would say we use slack internally we
  • 00:16:20
    use slack externally with our clients so
  • 00:16:22
    I mean just to add a slack Channel
  • 00:16:23
    printable is huge number
  • 00:16:27
    it's it's very convenient I agree with
  • 00:16:29
    you I mean it may not be necessarily
  • 00:16:31
    um
  • 00:16:31
    possible to sustain for all this let's
  • 00:16:34
    say you know I have a couple hundred
  • 00:16:36
    clients in my book of business so it's
  • 00:16:37
    not sustainable for every single one of
  • 00:16:39
    them but we're aspiring to provide the
  • 00:16:41
    same level of support to the majority of
  • 00:16:44
    them if you guys it's awesome
  • 00:16:47
    okay there's way too many animations for
  • 00:16:49
    a single piece there we go
  • 00:16:52
    it's cool so
  • 00:16:54
    um this is table of Backstage so the
  • 00:16:56
    majority of you have probably shifted
  • 00:16:57
    towards uh tabula ants which is superior
  • 00:17:00
    platform
  • 00:17:01
    um to Backstage but the reason I have
  • 00:17:03
    this slide is because we haven't really
  • 00:17:04
    updated it so I have only this one but
  • 00:17:06
    it doesn't really matter what matters is
  • 00:17:08
    that we have a really cool dashboard we
  • 00:17:10
    have a a an ability to view all the
  • 00:17:13
    metrics in one place
  • 00:17:15
    um especially if you're tracking things
  • 00:17:17
    and you're sending them via S2s watch
  • 00:17:19
    back
  • 00:17:20
    cool stuff you can see all in one place
  • 00:17:22
    you can control it you can connect it to
  • 00:17:24
    your own CRM or optimization tool via
  • 00:17:27
    API in case you're this is something
  • 00:17:29
    what you're doing but for me the most
  • 00:17:31
    important part is
  • 00:17:33
    transparency because you can see all the
  • 00:17:36
    pop all the Publishers and you can
  • 00:17:37
    access them you can click and see how
  • 00:17:40
    the placements look like and sometimes
  • 00:17:42
    you can even see how your own ad looks
  • 00:17:45
    like in this particular publisher which
  • 00:17:48
    may not sound too impressive for those
  • 00:17:50
    who have been using taboola for a very
  • 00:17:53
    long time but you know having worked
  • 00:17:55
    with quite a few advertisers from
  • 00:17:57
    Eastern Europe for instance they keep
  • 00:17:59
    mentioning that the networks that they
  • 00:18:01
    are working with they tend to show IDs
  • 00:18:03
    versus the actual names with no
  • 00:18:05
    possibility to click through which could
  • 00:18:07
    be a deal breaker especially if you're
  • 00:18:09
    aspiring for
  • 00:18:10
    brand safety let's say you're a brand
  • 00:18:12
    owner versus affiliate and you want you
  • 00:18:14
    know very specific placements so we give
  • 00:18:17
    this type of flexibility
  • 00:18:20
    cool absolutely so to something a bit
  • 00:18:24
    more specific not necessarily
  • 00:18:26
    nitty-gritty at this stage but I think
  • 00:18:29
    more relevant to those of you who are
  • 00:18:30
    seasoned so geographies to explore have
  • 00:18:33
    quite a lot of advertisers when they're
  • 00:18:35
    starting with zabula they're aspiring to
  • 00:18:36
    be in the US which is a wonderful Geo
  • 00:18:38
    but something to keep in mind especially
  • 00:18:40
    during Christmas that it's incredibly
  • 00:18:42
    competitive because this is where we
  • 00:18:45
    have the majority of traffic more than
  • 00:18:46
    100 million daily active users but this
  • 00:18:50
    is also where the majority of
  • 00:18:52
    advertisers are promoting so with the
  • 00:18:54
    same amount of inventory but a
  • 00:18:56
    constantly growing amount of advertisers
  • 00:18:58
    it's only natural to assume that you
  • 00:19:01
    know the cpcs would be very competitive
  • 00:19:03
    especially during the holiday season so
  • 00:19:05
    keep this in mind
  • 00:19:09
    I love this slide yeah it's it so my
  • 00:19:11
    agency we probably 95 probably 90 of our
  • 00:19:14
    business is us right now and I I want to
  • 00:19:17
    change that because of this slide right
  • 00:19:18
    I think there's so much opportunity you
  • 00:19:21
    know outside of the US with
  • 00:19:23
    significantly cheaper cpcs and cpms and
  • 00:19:26
    the deals that we've had outside the US
  • 00:19:28
    are quite honestly but so much easier to
  • 00:19:31
    make work you know because you're paying
  • 00:19:33
    you know a fraction of the cost and if
  • 00:19:35
    you can even have that barrier for entry
  • 00:19:37
    in terms of like you know being able to
  • 00:19:39
    translate languages there's so much
  • 00:19:41
    opportunity to scale on those GEOS so
  • 00:19:43
    you know this is an awesome slide and
  • 00:19:45
    one that again it gets me thinking about
  • 00:19:47
    the one I go more International let's do
  • 00:19:49
    it let's let's discuss this offline
  • 00:19:50
    let's take this offline
  • 00:19:53
    but I I I think it's something important
  • 00:19:56
    to keep in mind is you always need to be
  • 00:19:58
    not your specific but whoever is is
  • 00:20:00
    reading this you need to be holistic for
  • 00:20:02
    the approach and you know if you think
  • 00:20:04
    in the US as the ultimate goal you may
  • 00:20:06
    be right but keep in mind that there are
  • 00:20:07
    lots of other countries which have a
  • 00:20:10
    very similar buying power of consumers
  • 00:20:12
    so you know same amount of money same
  • 00:20:15
    logic same mentality uh Same Love for
  • 00:20:18
    similar type of products so you
  • 00:20:20
    shouldn't necessarily just aim for the
  • 00:20:21
    US this is yeah which is arguably where
  • 00:20:23
    the majority of money is concentrated
  • 00:20:25
    but in the same language you can
  • 00:20:27
    approach and try to penetrate Australia
  • 00:20:29
    and Canada or the United Kingdom where
  • 00:20:31
    we also have tons of great traffic and
  • 00:20:33
    the users there they have relatively the
  • 00:20:36
    same amount of money and interest in
  • 00:20:37
    your products yep I was able to scale
  • 00:20:39
    some campaigns and some of these GEOS
  • 00:20:41
    listed here and again it was just easier
  • 00:20:42
    you know and not because you know the
  • 00:20:45
    buying was any different it was just
  • 00:20:46
    significantly achieved from the CPC
  • 00:20:48
    standpoint so the numbers are able to
  • 00:20:50
    work out better you know I mean six
  • 00:20:51
    years ago on taboo you know the rates in
  • 00:20:53
    the US we're going to work closely they
  • 00:20:54
    are right now which is you know good and
  • 00:20:56
    bad I mean good that you guys are making
  • 00:20:57
    more money there's more you know eyes on
  • 00:21:00
    them but bad from the performance
  • 00:21:01
    standpoint he's going to work harder for
  • 00:21:02
    it but that being said um yeah I think
  • 00:21:05
    this slide's super important
  • 00:21:07
    no I I agree with you it is definitely
  • 00:21:09
    more challenging to maintain the same
  • 00:21:12
    margins but think within these terms you
  • 00:21:14
    know you're buying on a CPC basis but
  • 00:21:16
    you know you need to have high vcpm to
  • 00:21:19
    ensure that you are competitive and
  • 00:21:21
    getting competitive placements so the
  • 00:21:23
    best thing you can do in this case if
  • 00:21:25
    you can't really control the CPC is
  • 00:21:27
    control your ctrs try to be as clickable
  • 00:21:30
    as possible not click baiting because
  • 00:21:32
    there's a difference between being
  • 00:21:33
    clickable interesting intriguing and
  • 00:21:35
    click baiting but if you manage to
  • 00:21:38
    maintain a perfect balance and it
  • 00:21:40
    managed to deliver what advertisers are
  • 00:21:43
    looking for post click
  • 00:21:45
    you should maintain your success
  • 00:21:48
    so important right now it's critical
  • 00:21:52
    Beyond important I mean I think copy is
  • 00:21:54
    more important than almost conversion
  • 00:21:55
    rate says right now
  • 00:21:57
    um we opened up a whole copyright
  • 00:21:58
    division because of this and we focus so
  • 00:22:00
    heavy on fresh and Innovative copy not
  • 00:22:03
    ripping your competitors exact headline
  • 00:22:05
    and image and then saying why the hell
  • 00:22:07
    is my CTR suck right you know actually
  • 00:22:09
    you're trying to animate increasing new
  • 00:22:10
    ideas there so you're right that's the
  • 00:22:12
    only way to beat this ictc's is by
  • 00:22:14
    adding an ad that stands out
  • 00:22:16
    true
  • 00:22:18
    so as I mentioned I'm going to go for
  • 00:22:20
    every single one of the Geo I'm just
  • 00:22:22
    going to leave it out here you guys can
  • 00:22:23
    always check it out later I think the
  • 00:22:25
    only device I'm going to give here is
  • 00:22:26
    develop good relationships with your
  • 00:22:28
    sales reps and layer with your account
  • 00:22:30
    managers because it's not just the
  • 00:22:32
    numbers and the traffic availability
  • 00:22:34
    that matters in this GS but the insights
  • 00:22:37
    and I may not necessarily say oh you
  • 00:22:39
    know what like you shouldn't go there
  • 00:22:41
    because we don't have traffic there but
  • 00:22:44
    I can say guys I think it makes more
  • 00:22:46
    sense to launch in Spain right now
  • 00:22:48
    because it's let's say or not not punch
  • 00:22:51
    in Spain because it's going to be a
  • 00:22:52
    national holiday so people the chances
  • 00:22:54
    are that people will be spending more
  • 00:22:55
    time with their families and you know
  • 00:22:58
    seasonally the traffic will drop at this
  • 00:23:00
    time so you won't see as equally good
  • 00:23:02
    conversion rates as you would see let's
  • 00:23:04
    say a month after or even two weeks
  • 00:23:06
    after to develop good relationships with
  • 00:23:08
    account managers because they can be
  • 00:23:09
    proactive about these things and they
  • 00:23:11
    can share in advance and you can plan
  • 00:23:12
    ahead and you know what Joe's mentioned
  • 00:23:15
    here diversification is key as well so
  • 00:23:17
    don't put all the eggs in one basket
  • 00:23:19
    like try the moment you feel comfortable
  • 00:23:21
    with one Geo if you have this option I
  • 00:23:24
    mean you may not have this option as a
  • 00:23:26
    brand owner but as an affiliate you have
  • 00:23:28
    more flexibility to test split test and
  • 00:23:31
    scale and other GEOS as well
  • 00:23:35
    cool so this is a very common question
  • 00:23:39
    working out a test budget you know I
  • 00:23:42
    miss the good old days when you know in
  • 00:23:44
    2018 you know a client would say hey
  • 00:23:46
    what's the recommended budget and I say
  • 00:23:47
    let's do 50k and they'll be like goodbye
  • 00:23:50
    uh but like now we're trying to be very
  • 00:23:54
    mathematical about it you know I've
  • 00:23:57
    I've talked about this a couple of times
  • 00:23:59
    you know in other places but I think
  • 00:24:01
    it's the same approach for every single
  • 00:24:03
    Geo
  • 00:24:04
    as a rule of thumb the thing that you
  • 00:24:06
    need to test you know from 50 to 100
  • 00:24:08
    Publishers uh per Geo depending
  • 00:24:11
    obviously on the size of the Geo and on
  • 00:24:13
    the platform that you're starting with
  • 00:24:14
    aim for more if you're running mobile
  • 00:24:16
    campaigns because it's naturally be more
  • 00:24:18
    traffic
  • 00:24:19
    specifically because of the intent the
  • 00:24:22
    always account for intent you know when
  • 00:24:24
    people are interacting with ads on
  • 00:24:25
    desktop chances are when they're working
  • 00:24:28
    on mobile all the other time especially
  • 00:24:31
    when they're more receptive to something
  • 00:24:33
    uh that's not what work related so 1500
  • 00:24:37
    Publishers uh about 100 clicks per
  • 00:24:39
    publisher again this is not something
  • 00:24:41
    that's
  • 00:24:43
    you know it's it's not something that's
  • 00:24:45
    recommended in every single case so
  • 00:24:48
    don't generalize but it's a good
  • 00:24:50
    recommendation you need to have one
  • 00:24:51
    percent CDR
  • 00:24:53
    you know on on average so aim for one
  • 00:24:56
    click uh to convert out of 100 so uh 100
  • 00:24:59
    clicks multiplied by the number of
  • 00:25:01
    Publishers in your testing campaign and
  • 00:25:03
    then multiply it by your uh estimated
  • 00:25:07
    um CPC this information you can always
  • 00:25:09
    get from your sales rep it's in their
  • 00:25:12
    best interest to give you the best
  • 00:25:13
    relevant recommendation so work with
  • 00:25:16
    them but keep in mind that in order to
  • 00:25:18
    be successful you can't just go for an
  • 00:25:21
    average CPC or per Geo per vertical
  • 00:25:24
    because if everyone's doing this no
  • 00:25:26
    one's succeeding so try to you know
  • 00:25:28
    account for let's say Chrome 10 to 30
  • 00:25:32
    increase than the average CPC to be more
  • 00:25:35
    competitive
  • 00:25:37
    don't worry about overpaying because
  • 00:25:39
    there is such thing as smart bid which
  • 00:25:40
    is a second price option if you don't
  • 00:25:42
    know what's this feel free to shoot me a
  • 00:25:44
    message I'll explain or you know you can
  • 00:25:46
    always Google it it's in our help center
  • 00:25:47
    but it's second price option it saves
  • 00:25:50
    you tons of money
  • 00:25:51
    so you won't be overpaying even if you
  • 00:25:53
    set your bid as ten dollars
  • 00:25:55
    but
  • 00:25:57
    add a little bit on top be more
  • 00:25:59
    competitive you can always decrease once
  • 00:26:01
    you get the ctrs that you want once you
  • 00:26:03
    get clickable you can always decrease
  • 00:26:06
    yeah this is really the strategy that we
  • 00:26:08
    use and I like that you're you have to
  • 00:26:10
    load daily test budget because I'm not
  • 00:26:13
    one that's in favor of let's go to a
  • 00:26:15
    thousand dollars a day to pass the
  • 00:26:16
    campaign and we're just going to get
  • 00:26:17
    data to learn right I think you can do a
  • 00:26:19
    lot of things and a lot less data
  • 00:26:21
    um so some of our biggest spending
  • 00:26:23
    campaigns on to Bullet was spent you
  • 00:26:25
    know 10 20 50 100 000 a day you know we
  • 00:26:29
    might ask that a hundred bucks 200 bucks
  • 00:26:31
    a day for the first couple days then
  • 00:26:33
    once we find our controls we have
  • 00:26:35
    everything in line then I'll take that
  • 00:26:37
    campaign duplicate it increase my
  • 00:26:39
    Advance by 40 and I want to dominate
  • 00:26:41
    that placement but you know I don't
  • 00:26:43
    think you have to be super aggressive on
  • 00:26:45
    your bids or your budgets to learn and I
  • 00:26:47
    I feel that's kind of a misconception in
  • 00:26:49
    the marketplace a little bit
  • 00:26:51
    there are there are lots of approaches
  • 00:26:53
    here like I mean
  • 00:26:55
    the most common approach is obviously
  • 00:26:56
    running a campaign for three to four
  • 00:26:58
    weeks and you know comparing Mondays
  • 00:27:00
    with Mondays and Tuesdays with Tuesdays
  • 00:27:02
    to see how you know the audience reacts
  • 00:27:04
    to your ads and how you know the
  • 00:27:06
    campaign is improving or on Country
  • 00:27:09
    getting worse but then there is the
  • 00:27:11
    other approach when you're creating
  • 00:27:13
    let's say tons of small campaigns
  • 00:27:15
    smaller spending campaigns and you're
  • 00:27:17
    only running them for two three days
  • 00:27:19
    taking benefit of the creative
  • 00:27:21
    Expedition which is the time frame when
  • 00:27:23
    your ads are getting boosted like up to
  • 00:27:25
    400 percent
  • 00:27:28
    so
  • 00:27:29
    um and then this allows you to create a
  • 00:27:31
    very small but still an approved list or
  • 00:27:33
    Blacklist depending on the perception
  • 00:27:35
    and if you're running multiple campaigns
  • 00:27:37
    simultaneously that allows you to create
  • 00:27:39
    lots of small approved lists which
  • 00:27:41
    combine you can always include in your
  • 00:27:44
    ultimate Campaign which from the very
  • 00:27:47
    beginning will feature the approved list
  • 00:27:48
    which will work for it and you'll be
  • 00:27:51
    able to scale this particular campaign
  • 00:27:52
    leveraging the data collect from lots of
  • 00:27:55
    small campaigns yeah like every site has
  • 00:27:57
    a bid that it's worth right and you know
  • 00:27:59
    that it might be a nickel or maybe 25
  • 00:28:01
    dollars in that you know per campaign
  • 00:28:04
    per Source but you're right once you get
  • 00:28:06
    those core metrics in place and you can
  • 00:28:08
    understand that hey I can bid around 80
  • 00:28:10
    cents on desktop as a whole for this
  • 00:28:12
    campaign I want to bid up here down here
  • 00:28:14
    this is my winning headline this is my
  • 00:28:16
    best image goal that's how we see
  • 00:28:18
    campaigns really take off but you have
  • 00:28:20
    to you know get there it doesn't happen
  • 00:28:21
    overnight
  • 00:28:22
    um but the strategy of a couple hundred
  • 00:28:24
    bucks a day watching it making some
  • 00:28:26
    tweaks but not going too crazy is a way
  • 00:28:27
    to do it
  • 00:28:29
    um and then again as you spend more and
  • 00:28:30
    more in taboo over the years you start
  • 00:28:32
    to know going into a campaign okay I
  • 00:28:34
    don't want to be on these time
  • 00:28:34
    Publishers you know maybe I want to
  • 00:28:36
    pre-block this one because it never
  • 00:28:37
    really worked out well for me um or I
  • 00:28:39
    want to bid down over here with a bid
  • 00:28:41
    template but you know as a whole I just
  • 00:28:43
    think of strategy is phenomenal
  • 00:28:46
    that's interesting because I had this
  • 00:28:47
    conversation with someone internally
  • 00:28:49
    today
  • 00:28:50
    um and we actually discussed different
  • 00:28:51
    strategies and I think it's important to
  • 00:28:53
    keep in mind that when we're talking
  • 00:28:54
    about strategists we're not just talking
  • 00:28:55
    about leveraging data
  • 00:28:57
    we're talking about how our ads interact
  • 00:29:01
    with actual internet users so it's not
  • 00:29:03
    just data it's users so you know some
  • 00:29:06
    people may say oh you know what it's
  • 00:29:07
    working out really well for me I started
  • 00:29:09
    breaking even the second day or someone
  • 00:29:10
    says oh you know what like at copy paste
  • 00:29:12
    your campaign did an identical thing and
  • 00:29:14
    it's not performing well but keep in
  • 00:29:16
    mind that this is different time frames
  • 00:29:18
    and you know users tend to behave
  • 00:29:20
    differently so if you hear about a great
  • 00:29:23
    tactic feel free to test it but um keep
  • 00:29:26
    in mind that may not necessarily work
  • 00:29:28
    out the same way it did for the person
  • 00:29:30
    you're listening to because there are so
  • 00:29:32
    many factors and you really need to be
  • 00:29:34
    very holistic about your approach do
  • 00:29:36
    some research what's happening in the
  • 00:29:37
    country you know try to think outside
  • 00:29:40
    the box why some things may not be
  • 00:29:42
    working like is it good time
  • 00:29:45
    is the right product feed maybe
  • 00:29:47
    something's happening in the world
  • 00:29:48
    that's affecting the performance or
  • 00:29:50
    maybe simply you know if you're an
  • 00:29:51
    affiliate your margins are different to
  • 00:29:52
    someone we are trying to copy because
  • 00:29:55
    you never know you're competing against
  • 00:29:57
    them now and staying topical is critical
  • 00:29:59
    one of my my favorite stories of all
  • 00:30:01
    time is um early on in the pandemic we
  • 00:30:04
    had a client that was selling you know
  • 00:30:06
    surgical masks on tabula they and
  • 00:30:09
    everyone did advertise time they're one
  • 00:30:11
    of the first ones to get in and get
  • 00:30:12
    approved so these guys went from running
  • 00:30:14
    a business that nobody ever would have
  • 00:30:15
    ran I mean you never would have made
  • 00:30:17
    money selling mass and the year before
  • 00:30:19
    to being like a 30 to 40 000 a day
  • 00:30:22
    spender like out of nowhere and that's
  • 00:30:25
    just me saying hey these ads are being
  • 00:30:26
    seen and you can put an ad out there
  • 00:30:29
    that services in need within you know a
  • 00:30:31
    time frame where it makes sense and AD
  • 00:30:32
    will convert
  • 00:30:34
    um it's just a matter of you know you
  • 00:30:36
    can show a golf club to someone doesn't
  • 00:30:38
    want to buy a golf club that's something
  • 00:30:39
    to buy it right you have to show it as a
  • 00:30:41
    people that make sense and really to fit
  • 00:30:42
    that need so that story just proved to
  • 00:30:44
    me how powerful The Rake campaign can be
  • 00:30:48
    at the right time so I'm staying topical
  • 00:30:50
    I think is critical
  • 00:30:51
    yeah so they can you know there were a
  • 00:30:54
    lot of people promoting masks throughout
  • 00:30:56
    the whole 2020 and even a bit in 21 you
  • 00:30:59
    know based on whether we're some local
  • 00:31:02
    restrictions but the guys who entered
  • 00:31:04
    the market at the very beginning
  • 00:31:07
    they are probably buying one two three
  • 00:31:09
    four five Maseratis every day
  • 00:31:13
    they were one of the first to get
  • 00:31:15
    approved and again the campaign was just
  • 00:31:18
    easy like it has worked everywhere like
  • 00:31:20
    there was a huge need for this in the
  • 00:31:22
    country and just where they put the app
  • 00:31:24
    so even even now we'll see what's going
  • 00:31:26
    to happen there are so many talks right
  • 00:31:28
    now about the second wait but but we're
  • 00:31:30
    not going to get into this yeah yeah of
  • 00:31:31
    course that's just watch the discussion
  • 00:31:33
    that's the same topical exactly cool so
  • 00:31:37
    moving on I feel like we spend a lot of
  • 00:31:39
    time on on Basics I want to spend a bit
  • 00:31:41
    of time on on the landing page best
  • 00:31:43
    practices again I'm gonna go for all the
  • 00:31:45
    text here I try to include as much
  • 00:31:48
    information as possible for the majority
  • 00:31:49
    of you guys to study for those of you
  • 00:31:51
    who know this wonderful for those of you
  • 00:31:53
    who don't know this and I want to ask
  • 00:31:55
    questions again feel free to shoot after
  • 00:31:57
    the webinar or during the Q a session
  • 00:32:00
    but again it's it's for you to use
  • 00:32:04
    um the rule of thumb to keep in mind
  • 00:32:07
    when you're creating your cookie is that
  • 00:32:09
    you really need to be very specific with
  • 00:32:11
    your message so you know don't try to
  • 00:32:13
    spread it across the whole page always
  • 00:32:15
    think like a consumer like yourself
  • 00:32:17
    because we all are consuming content as
  • 00:32:18
    well we just look at it from a
  • 00:32:20
    professional standpoint in most of the
  • 00:32:21
    cases but when I'm you know let's say
  • 00:32:23
    you're opening a book I don't have a
  • 00:32:25
    book right now with me but you're
  • 00:32:26
    opening a book
  • 00:32:28
    like how much time does it take you to
  • 00:32:30
    understand
  • 00:32:31
    like whether you like this book or not
  • 00:32:33
    or probably you know it takes you a
  • 00:32:34
    couple of pages and if if there is an
  • 00:32:37
    anchor if there is something that hooks
  • 00:32:39
    you and you enjoy the book you're like
  • 00:32:40
    all right like maybe I'm not
  • 00:32:42
    understanding everything what's going on
  • 00:32:43
    there but at least I'm interested I'm
  • 00:32:46
    Keen to learn what's going to happen
  • 00:32:47
    next on the next chapter in the next
  • 00:32:49
    couple of pages
  • 00:32:50
    so when you're starting with your copy
  • 00:32:53
    and I'm not talking about the ads of the
  • 00:32:55
    stage I'm talking about the actual
  • 00:32:56
    landing page or pre-lending page the
  • 00:32:58
    first question you should answer is
  • 00:33:01
    what's the problem now if you add is
  • 00:33:04
    presenting a problem saying thousands of
  • 00:33:07
    people in your city are choosing these
  • 00:33:10
    face masks be the first to like learn
  • 00:33:13
    about them or like little obviously not
  • 00:33:15
    the first because there's thousands of
  • 00:33:16
    people buying it but let's say in a
  • 00:33:19
    be the first is January to buy them with
  • 00:33:21
    a 15 discount whatever
  • 00:33:23
    you're presenting internet consumer with
  • 00:33:26
    a dilemma they're like all right like
  • 00:33:27
    there are 10 000 of people who already
  • 00:33:29
    bought this mask and I've never heard
  • 00:33:31
    about it it's a problem and the moment
  • 00:33:33
    they open the landing page they should
  • 00:33:36
    see a summary of the problem would be
  • 00:33:39
    like okay well yeah there are 10 000
  • 00:33:41
    people who are in your city who already
  • 00:33:43
    bought this mask and they are super
  • 00:33:45
    satisfied
  • 00:33:50
    it's just I think content is critical
  • 00:33:54
    critical critical for for native to work
  • 00:33:56
    right so whenever I do like a
  • 00:33:57
    masterminder of talk we always go over
  • 00:33:59
    this exact thing and I always tell
  • 00:34:00
    people when someone hits your landing
  • 00:34:02
    page you got roughly 15 to a maximum of
  • 00:34:05
    30 seconds to sell them a product like
  • 00:34:07
    you know if that first third of that
  • 00:34:08
    article that the first couple sentences
  • 00:34:10
    is boring then you're gonna lose them
  • 00:34:12
    immediately so first couple of sentences
  • 00:34:14
    is going to be drawn in then you have
  • 00:34:16
    kind of your fluff in the middle which
  • 00:34:17
    is going to be your selling points and
  • 00:34:18
    your important aspects and all that and
  • 00:34:20
    then you got to close that page prior to
  • 00:34:22
    the clear call to action
  • 00:34:24
    um because I think so many people put
  • 00:34:26
    out like four copy and really before
  • 00:34:28
    landing pages and then they wonder why
  • 00:34:30
    they're not working you know why I'm not
  • 00:34:31
    selling this product why am I not
  • 00:34:32
    getting the leads and I'll explain the
  • 00:34:34
    truth to be told your pages are
  • 00:34:35
    structured and properly you know and
  • 00:34:37
    there's really no seller called urgency
  • 00:34:39
    behind the product so
  • 00:34:41
    um I think this is super important
  • 00:34:42
    because copy is absolutely critical
  • 00:34:45
    right now again more so than I've ever
  • 00:34:46
    seen in the past
  • 00:34:48
    and I really like your point about seven
  • 00:34:49
    seconds I think those of you who are
  • 00:34:52
    listening to this and watching and
  • 00:34:54
    you're doing let's say YouTube ads or
  • 00:34:55
    Facebook ads something social and video
  • 00:34:57
    related you definitely remember this
  • 00:34:59
    this videos which were saying if you
  • 00:35:01
    give me five seconds I'm gonna tell you
  • 00:35:02
    how to make one million dollars so
  • 00:35:04
    that's not something you should try
  • 00:35:05
    running on zabula but you should you
  • 00:35:07
    know come up with something that
  • 00:35:09
    creates similar intent similar interests
  • 00:35:12
    like you shouldn't obviously promise
  • 00:35:14
    the users to immediately become
  • 00:35:16
    millionaires this is not something it's
  • 00:35:18
    kind of past the moderation and the CRT
  • 00:35:20
    policy but
  • 00:35:22
    this is the approach you should think of
  • 00:35:24
    when you're creating your copy you find
  • 00:35:27
    the problem with your ads summarize the
  • 00:35:29
    problem with your copy and then come up
  • 00:35:31
    with a solution why this problem needs
  • 00:35:33
    to be solved how your product can solve
  • 00:35:36
    it and why should they take the action
  • 00:35:38
    now so if I was to summarize this
  • 00:35:41
    problem solution solution at a discount
  • 00:35:45
    just for you and just today
  • 00:35:48
    if you implement this approach you are
  • 00:35:51
    very close to being successful like I'm
  • 00:35:52
    not saying this is like the something
  • 00:35:54
    that's going to 100 guarantee success
  • 00:35:56
    but let's let's call it the ingredient
  • 00:35:59
    for the secret sauce
  • 00:36:01
    it is and I think the point too about
  • 00:36:03
    you know yes you're solving the problem
  • 00:36:05
    but you're not misleading them on the
  • 00:36:06
    problems you're not going to tell them
  • 00:36:07
    hey this product is going to make you
  • 00:36:10
    grow six inches in height and you know
  • 00:36:13
    lose 200 pounds by tomorrow you have to
  • 00:36:15
    be you know educated how you're doing
  • 00:36:16
    this create realistic expectations that
  • 00:36:18
    are going to solve a real problem for
  • 00:36:19
    somebody
  • 00:36:21
    um and I think that's just the
  • 00:36:22
    difference in the marketplace people are
  • 00:36:23
    so lazy and make these huge fake claims
  • 00:36:25
    and consumers can see it right through
  • 00:36:27
    them like they know that they're very
  • 00:36:29
    smart I can get a 200 000 check from the
  • 00:36:31
    government if I sign up for the program
  • 00:36:32
    tomorrow or whatever the case may be so
  • 00:36:35
    hey it's obviously you know misleading
  • 00:36:37
    consumers in a big way but it's creating
  • 00:36:39
    no long-term success for anybody so you
  • 00:36:41
    know good copy with clear call to
  • 00:36:43
    actions and solving a real problem is
  • 00:36:45
    really the difference we've seen
  • 00:36:47
    internally
  • 00:36:48
    absolutely also you know it's still the
  • 00:36:51
    long-term approach because it's no
  • 00:36:52
    longer the let's say 2012 or 2015 and
  • 00:36:54
    I'm getting lots of comments of people
  • 00:36:56
    being upset that it's no longer at least
  • 00:36:58
    standard because at that time consumers
  • 00:36:59
    were a lot less educated about the
  • 00:37:01
    promises being made on the internet now
  • 00:37:03
    it's kind of you know
  • 00:37:06
    it's been past that it's been 10 years
  • 00:37:08
    since that time so consumers are a lot
  • 00:37:10
    more educated they're they don't want to
  • 00:37:13
    be deceived and you know even if you are
  • 00:37:15
    60 even if you succeed in receiving them
  • 00:37:16
    and you know you're selling them
  • 00:37:18
    something that you don't really need at
  • 00:37:19
    least stage or at least moment they will
  • 00:37:21
    remember that and then there will be e
  • 00:37:23
    word of mouth as Word of Mouth you know
  • 00:37:25
    they won't be returning customers there
  • 00:37:27
    are multiple problems this deceitful
  • 00:37:30
    approach May create so always paying for
  • 00:37:32
    something that's fundamental and long
  • 00:37:33
    term and with your copy trying to
  • 00:37:35
    deliver what you're promising so you're
  • 00:37:37
    not trying to be creative but not
  • 00:37:39
    deceitfully creative
  • 00:37:41
    and let's keep it short straight to the
  • 00:37:43
    point you know spice it up with an image
  • 00:37:45
    keep it clean keep it simple make it
  • 00:37:47
    readable there are a lot of things you
  • 00:37:50
    can pre-test to the layout of your page
  • 00:37:51
    but always think in terms of post-click
  • 00:37:54
    performance okay you've you've you've
  • 00:37:56
    demonstrated the problem you've
  • 00:37:59
    summarized the problem what's next
  • 00:38:01
    you know it's it's very important to
  • 00:38:03
    also track these things so not just you
  • 00:38:05
    know include a pixel on the thank you
  • 00:38:07
    page include a pixel on a call to action
  • 00:38:10
    and by the way it's important to include
  • 00:38:11
    the call to action
  • 00:38:13
    split tested but the best recommendation
  • 00:38:15
    is to include the call to action
  • 00:38:17
    closer to the bottom of the page because
  • 00:38:19
    this is the way you are not guaranteeing
  • 00:38:21
    but getting close to guaranteeing that
  • 00:38:22
    the user first
  • 00:38:24
    um familiarizes themselves but the
  • 00:38:27
    content that they're reading so we are
  • 00:38:28
    not just getting accidental clicks you
  • 00:38:30
    are getting the users who've you know
  • 00:38:32
    they've got interested in the problem
  • 00:38:34
    they've learned about the solution
  • 00:38:36
    they're warmed up they're ready to buy
  • 00:38:38
    it so this is how you're sort of
  • 00:38:40
    narrowing down the funnel and they're
  • 00:38:42
    taking them by hand and taking down the
  • 00:38:44
    corridor to the moment when they're
  • 00:38:46
    ready to buy something from you or you
  • 00:38:47
    know leave their email regardless of
  • 00:38:49
    whatever you're doing so keep these
  • 00:38:51
    things in mind yeah you're right and you
  • 00:38:53
    know one thing we noticed too um and
  • 00:38:55
    this is more for Brands and less for
  • 00:38:57
    Affiliates I feel as I apologize but you
  • 00:38:59
    know if you're selling a product online
  • 00:39:01
    um and it's it's an expensive product or
  • 00:39:03
    even a mediocre product and let's say
  • 00:39:04
    taboola you know drives a user's initial
  • 00:39:06
    click and they're reading about the
  • 00:39:08
    product and interested in all that
  • 00:39:09
    there's something to say that users and
  • 00:39:11
    go to Google and type in that product on
  • 00:39:13
    Google to research more or let me go to
  • 00:39:15
    Amazon and look for a coupon code or
  • 00:39:17
    maybe go you know to another source or
  • 00:39:18
    maybe go to Facebook and see a
  • 00:39:19
    remarketing ad so even though you may
  • 00:39:22
    not see the sale from the taboola pixel
  • 00:39:25
    it's Ebola may very well have had an
  • 00:39:27
    important part of that chain of events
  • 00:39:29
    that led up to that conversion
  • 00:39:31
    um you know there's no great way to
  • 00:39:32
    track that right now I mean or
  • 00:39:34
    attribution models are out there but
  • 00:39:36
    there's no perfect way to retract it
  • 00:39:37
    well I know the brands that we work with
  • 00:39:39
    always see a huge surge in like brand of
  • 00:39:42
    surge sales and like Facebook
  • 00:39:43
    remarketing sales and Amazon sales as we
  • 00:39:46
    scale the campaign at faculty for Native
  • 00:39:48
    and you know there's no great way to
  • 00:39:51
    track that currently but it's such an
  • 00:39:53
    important piece the puzzle for Brands
  • 00:39:54
    out there and again Affiliates I'm sorry
  • 00:39:56
    you don't get credit for those but the
  • 00:39:58
    Brand's 100 benefit from it
  • 00:40:00
    I think with Affiliates is I work with
  • 00:40:03
    so many Affiliates who've started with
  • 00:40:05
    Drop Shipping because they were just
  • 00:40:06
    trying to figure out what they would
  • 00:40:08
    like to affiliate with
  • 00:40:10
    and then they actually get affiliated
  • 00:40:12
    with the brand or CPA Network and then
  • 00:40:14
    eventually some of them were
  • 00:40:15
    particularly successful they would
  • 00:40:16
    accumulate some uh some money
  • 00:40:19
    and they will be able to start their own
  • 00:40:21
    business you know set up their own
  • 00:40:23
    company you know buy products from China
  • 00:40:25
    stock them somewhere in Europe and then
  • 00:40:27
    promote them across the countries so
  • 00:40:29
    there's this
  • 00:40:30
    even in every affiliate there is an
  • 00:40:33
    opportunity you know to become a brand
  • 00:40:35
    owner so I think this could be relevant
  • 00:40:37
    for everyone so my biggest clients just
  • 00:40:40
    pulling affiliate rings from the City
  • 00:40:42
    Bank you know now they own products and
  • 00:40:44
    they're you know and they're all super
  • 00:40:45
    successful with it but yeah you're
  • 00:40:47
    absolutely right and I only meant that
  • 00:40:48
    from you know the day one type things
  • 00:40:50
    but you know you're learning you're
  • 00:40:51
    innovating you're getting good at what
  • 00:40:52
    you do you're you know you're sharpening
  • 00:40:54
    your craft and and then anyone that gets
  • 00:40:56
    successful with that of course want to
  • 00:40:58
    own their own business selling their own
  • 00:40:59
    products so yeah some of my biggest
  • 00:41:00
    spending clients again were once an
  • 00:41:02
    affiliate poll on a click Booth or a
  • 00:41:04
    ClickBank ads
  • 00:41:06
    cool yeah we'll also worked with a lot
  • 00:41:08
    of Affiliates working with ClickBank and
  • 00:41:10
    and other CPA Networks
  • 00:41:13
    um cool so we talked about the copy we
  • 00:41:15
    talked about this Tas do's and don'ts
  • 00:41:18
    um lots of text here I'm not going to go
  • 00:41:20
    through every single uh can you make
  • 00:41:22
    this available Andre this presentation
  • 00:41:25
    if if you know people want to actually
  • 00:41:27
    go through this like you know you know
  • 00:41:28
    yeah yeah sure absolutely you know what
  • 00:41:30
    we can do so
  • 00:41:31
    obviously the majority of you have
  • 00:41:33
    listening have signed up for this
  • 00:41:34
    webinar and you've also clicked that
  • 00:41:36
    your KTB contacted so how about the
  • 00:41:38
    following
  • 00:41:40
    um Joe do you have an option to outreach
  • 00:41:42
    everyone through some CRM tools and like
  • 00:41:44
    send a newsletter with with this
  • 00:41:46
    available I do so two things you know
  • 00:41:49
    one if you want to copy of this you know
  • 00:41:51
    just make a comment on a page put you
  • 00:41:54
    know in or something like that you know
  • 00:41:56
    on there we'll get you a copy
  • 00:41:58
    um too if you signed up you have a
  • 00:41:59
    website out there on our way Marketplace
  • 00:42:01
    there's a link for the the webinar sign
  • 00:42:03
    up I will email those people as well I
  • 00:42:05
    mean I think it's a great idea go
  • 00:42:07
    through it all
  • 00:42:08
    I think it's a great idea we can we can
  • 00:42:10
    do it as well but like with you having
  • 00:42:13
    all this uh all these emails
  • 00:42:15
    um you can send everyone a newsletter
  • 00:42:17
    containing this presentation obviously
  • 00:42:19
    everyone's a little bit hectic due to
  • 00:42:22
    Christmas and if you're not celebrating
  • 00:42:24
    Christmas it's still the end of the new
  • 00:42:25
    year so things are a little bit busy so
  • 00:42:28
    it's worth um familiarizing yourself
  • 00:42:30
    with the deck and we can always have a
  • 00:42:32
    one-on-one conversation after the
  • 00:42:33
    holidays so no rush there's so much
  • 00:42:36
    stuff on here that I know people are
  • 00:42:37
    trying to probably take notes and write
  • 00:42:38
    stuff down and take screenshots but yeah
  • 00:42:40
    don't worry guys
  • 00:42:43
    this this is available but yeah like
  • 00:42:45
    these two slides I have it here uh this
  • 00:42:47
    is just general recommendation to adjust
  • 00:42:49
    your copy affordable sponsored content
  • 00:42:50
    specifically if you're working with
  • 00:42:52
    different uh different um traffic
  • 00:42:54
    platforms so I mentioned for instance if
  • 00:42:56
    you're running YouTube you're already
  • 00:42:57
    familiar with with how to capture the
  • 00:43:00
    attention from the very beginning from
  • 00:43:01
    the very first seconds native is no
  • 00:43:03
    different and you know regardless
  • 00:43:05
    whether you're doing tiktok Twitter
  • 00:43:07
    displaying Facebook there are always
  • 00:43:09
    ways to repurpose your copy and make it
  • 00:43:11
    relevant for native
  • 00:43:13
    and trust me in most of the cases it's
  • 00:43:14
    not even hard work like you already have
  • 00:43:16
    everything sometimes it's just the
  • 00:43:18
    format that needs to be switched a
  • 00:43:19
    little bit and sometimes since the copy
  • 00:43:22
    specifically for ads that needs to be
  • 00:43:25
    adjusted a little bit make it more
  • 00:43:28
    um
  • 00:43:30
    make it more native excuse the pun
  • 00:43:34
    yeah natively don't be too salesy
  • 00:43:37
    because on Facebook there is one type of
  • 00:43:38
    intent people are receptive to this
  • 00:43:40
    thing like okay there's a bunch of
  • 00:43:41
    recommendations and we're so used to
  • 00:43:43
    seeing ads somewhere between wasp and
  • 00:43:45
    Native people are reading the news and
  • 00:43:47
    they'll be like all right I can
  • 00:43:49
    definitely recognize when someone's
  • 00:43:50
    trying to sell me things or when
  • 00:43:52
    someone's trying to recommend me things
  • 00:43:53
    as a fundamental difference so rather
  • 00:43:55
    than trying just to say okay buy it
  • 00:43:57
    right now which may be good call to
  • 00:44:00
    action that may not necessarily work for
  • 00:44:02
    every single case sometimes people are
  • 00:44:04
    just reading news and they want to see
  • 00:44:06
    more news and then so it happens if the
  • 00:44:08
    news tend to sell them something that
  • 00:44:11
    they may find relevant well Happy Days
  • 00:44:17
    that's probably the biggest you know
  • 00:44:19
    thing we see that Brands and you know
  • 00:44:22
    direct clients make the mistake of is
  • 00:44:23
    they just take their top ads from
  • 00:44:25
    Facebook copy and paste in the nichable
  • 00:44:27
    and say well it's not working it's just
  • 00:44:29
    it's a whole different sales cycle so
  • 00:44:31
    you can learn from it you can take
  • 00:44:33
    images and get some ideas from it but
  • 00:44:35
    it's not a copy and paste type situation
  • 00:44:36
    where it's just going to work you have
  • 00:44:38
    to again native it up a little bit it's
  • 00:44:40
    a whole different mindset with a
  • 00:44:41
    consumer yeah
  • 00:44:43
    gosh it's so hot sitting in this head I
  • 00:44:45
    was trying to be Christmassy but no too
  • 00:44:48
    much it's it's too hot I'm gonna be just
  • 00:44:51
    with my headphones on so sorry guys for
  • 00:44:53
    being Grinch
  • 00:44:54
    um
  • 00:44:55
    cool so I'm going to leave it out here
  • 00:44:57
    uh check it out later
  • 00:44:59
    now we can finally move on to some
  • 00:45:02
    examples of the verticals a little piece
  • 00:45:05
    to run in q1 so something that I
  • 00:45:06
    mentioned something that's very specific
  • 00:45:08
    to a q1 or something that's Evergreen
  • 00:45:12
    so do we have by the way any questions
  • 00:45:13
    at this stage for the previous part of
  • 00:45:16
    the presentation nothing that we get
  • 00:45:18
    nothing crazy yet and there's a couple
  • 00:45:20
    small questions here we can cover those
  • 00:45:21
    towards the end but um all right sure
  • 00:45:24
    yeah so nothing nothing like specific
  • 00:45:26
    but it needs addressing immediately all
  • 00:45:28
    right cool no if you want to know where
  • 00:45:29
    to get the presentation someone asked to
  • 00:45:31
    ask a question about conversion rates
  • 00:45:32
    are buying directly from tubular versus
  • 00:45:34
    using programmatic um I don't think you
  • 00:45:36
    probably had those numbers right in
  • 00:45:37
    front of you
  • 00:45:38
    um yeah like I don't have this I think
  • 00:45:40
    it's a very very specific question like
  • 00:45:42
    we would need to no let me rephrase this
  • 00:45:44
    it's a very broad question not a
  • 00:45:46
    specific one it's specific on both at
  • 00:45:48
    the same time specifically this is
  • 00:45:49
    something I don't have in front of you
  • 00:45:50
    but broad as some like programmatic
  • 00:45:52
    which programmatic platform are we
  • 00:45:53
    talking about which vertical which deal
  • 00:45:55
    which product are we talking about so
  • 00:45:57
    this is something you know that needs
  • 00:45:59
    instead of narrowing down so if you can
  • 00:46:02
    narrow it down by the end of these
  • 00:46:04
    slides let's let's try again but I'll do
  • 00:46:07
    my best to address this question and
  • 00:46:08
    again people can leave you know
  • 00:46:10
    questions here and you know Andre is a
  • 00:46:12
    member of the group so you can go back
  • 00:46:13
    in a later point and get you more
  • 00:46:14
    specific data if you guys really need
  • 00:46:16
    something
  • 00:46:17
    um so if you can't answer it today we'll
  • 00:46:19
    answer it for you hopefully you know
  • 00:46:21
    down the road cool yeah absolutely
  • 00:46:24
    cool stuff so particles to explore I
  • 00:46:27
    think starting with the Evergreen one
  • 00:46:28
    this is quantum Arbitrage this is one of
  • 00:46:30
    the oldest forms of Arbitrage you know
  • 00:46:32
    you have a website you can monetize this
  • 00:46:34
    and this is Evergreen but keep in mind
  • 00:46:36
    that it's very Trend dependent and you
  • 00:46:40
    know content tends to have very short
  • 00:46:41
    lifespan because like you can't just I
  • 00:46:44
    mean in some cases you can recycle the
  • 00:46:46
    same type of content for a very long
  • 00:46:47
    time but
  • 00:46:50
    especially if you're buying large
  • 00:46:51
    volumes of traffic the chances are the
  • 00:46:53
    audience may get tired of it at some
  • 00:46:55
    point so you need to you need to swap it
  • 00:46:58
    with something a bit more recent
  • 00:46:59
    especially if there's something
  • 00:47:01
    happening in the world and there's there
  • 00:47:03
    are ways to capitalize on it give it a
  • 00:47:05
    try but keep in mind there are like two
  • 00:47:07
    levels of content Arbitrage there's the
  • 00:47:09
    beginner type of content arbit charge
  • 00:47:10
    when you're buying extremely cheap cpcs
  • 00:47:13
    less than one cent and then you're
  • 00:47:15
    getting like one or two cents return
  • 00:47:17
    from AdSense
  • 00:47:19
    this is a very common for Eastern
  • 00:47:21
    Europeans in my experience they tend to
  • 00:47:24
    do this but if you want to go for
  • 00:47:26
    something high level don't just stop it
  • 00:47:28
    AdSense Implement some programmatic
  • 00:47:31
    Partners addicts create your own there
  • 00:47:34
    are so many of them
  • 00:47:36
    um aim for to try different approaches
  • 00:47:39
    you can obviously go for carousels you
  • 00:47:40
    can go for long reads
  • 00:47:42
    split test different placements and see
  • 00:47:45
    what's working best for you and you know
  • 00:47:46
    don't forget to use tabula for your
  • 00:47:48
    monetization partner as well but
  • 00:47:51
    um there's also Star Travel charge which
  • 00:47:53
    is a similar form of Arbitrage where you
  • 00:47:55
    have lots of small small running
  • 00:47:57
    campaigns which cumulatively have a
  • 00:47:59
    massive aspect and I have some clients
  • 00:48:01
    who are spending
  • 00:48:04
    five digits daily
  • 00:48:06
    easily on this and globally not just in
  • 00:48:09
    the states and there are multiple
  • 00:48:10
    providers such big providers which some
  • 00:48:13
    of you may know may not know but again
  • 00:48:14
    let's let's take this offline but
  • 00:48:17
    generally it looks like you have a
  • 00:48:18
    Google or Yahoo feed search Peak and
  • 00:48:22
    you're driving affordable cheap traffic
  • 00:48:23
    to this feed and you're getting payouts
  • 00:48:25
    from intermediaries that work with
  • 00:48:27
    Google and Yahoo and the idea is to get
  • 00:48:30
    higher backgrounds than the investment
  • 00:48:32
    you put in the clicks
  • 00:48:35
    uh but this is very research dependent
  • 00:48:37
    you can't just run the same Dental for
  • 00:48:40
    ages Dental keywords like try to find
  • 00:48:43
    something that is country specific then
  • 00:48:45
    Trend specific yeah this is something
  • 00:48:47
    that everyone's starting with because
  • 00:48:49
    they tend to have very high payouts and
  • 00:48:50
    they seem to work for everyone
  • 00:48:51
    specifically in countries that require
  • 00:48:53
    you know
  • 00:48:55
    mentality wise to have a very nice smile
  • 00:48:58
    specifically in the states like it may
  • 00:49:00
    not necessarily be the case in in the UK
  • 00:49:03
    people are really less
  • 00:49:06
    care less about this and the yes this is
  • 00:49:08
    a big thing
  • 00:49:10
    so keep this in mind when you're when
  • 00:49:12
    you're running something country
  • 00:49:13
    specific
  • 00:49:14
    now moving on to Affiliates from from
  • 00:49:18
    other charges obviously health and
  • 00:49:19
    supplements they tend to be Evergreen
  • 00:49:21
    but specifically good in January because
  • 00:49:23
    people are thinking about New Year
  • 00:49:25
    resolutions they're like oh I had so
  • 00:49:26
    much on Christmas like I'm so full but I
  • 00:49:28
    promise
  • 00:49:29
    23 is going to be different
  • 00:49:32
    and so it happens if you come at the
  • 00:49:33
    right time with your recommendation
  • 00:49:34
    you'll be like guys here is an amazing
  • 00:49:36
    FDA approved cream or for your joints or
  • 00:49:39
    amazing FDA approved I don't know
  • 00:49:42
    dieting
  • 00:49:44
    powder what was it green matcha or
  • 00:49:46
    whatever but everyone used to run a
  • 00:49:48
    couple of years ago even now
  • 00:49:50
    if it's if it's a trial clinically if
  • 00:49:53
    it's FDA approved go for it there's so
  • 00:49:56
    many CPA networks that have them
  • 00:49:57
    pre-approved with us and with FDA so no
  • 00:50:01
    problem running those
  • 00:50:03
    uh e-commerce I would say Standalone
  • 00:50:06
    products they're Evergreen especially if
  • 00:50:08
    you tied into holiday seasons
  • 00:50:11
    let's say uh send Valentines because now
  • 00:50:14
    it's a little late to run Christmas
  • 00:50:15
    stuff maybe like late Christmas shopping
  • 00:50:18
    potentially but not so much but I think
  • 00:50:21
    Saint Valentine's like top 10 best
  • 00:50:23
    products for your loved one if you're
  • 00:50:25
    running a listico for instance or let's
  • 00:50:27
    say one amazing product that you should
  • 00:50:28
    buy your loved one percent Valentine's
  • 00:50:31
    like try to be gender neutral at first
  • 00:50:33
    then gather some insights see what's
  • 00:50:36
    performing best you know for male female
  • 00:50:38
    whatever works and then eventually try
  • 00:50:41
    to tailor it to the audience that you're
  • 00:50:42
    selling to but you know try to stay
  • 00:50:44
    abroad initially don't assume that let's
  • 00:50:46
    say females are buying more than than
  • 00:50:49
    males not necessarily could be vice
  • 00:50:51
    versa it could be both at the same time
  • 00:50:52
    like try to rely on data here
  • 00:50:56
    insurance this is something that's
  • 00:50:59
    particularly U.S specific because this
  • 00:51:01
    is actually a good example of of
  • 00:51:03
    something that requires a bit of
  • 00:51:05
    research the reason insurance is so big
  • 00:51:08
    in the US and q1 is because this is the
  • 00:51:09
    time where providers have when the user
  • 00:51:11
    says switching providers and they're
  • 00:51:13
    getting big premiums for switching them
  • 00:51:15
    so this is why everyone's starting to
  • 00:51:17
    run Insurance uh lead gen at this time
  • 00:51:19
    because they want more people to switch
  • 00:51:21
    because everyone's making money in this
  • 00:51:23
    chain so keeping this in mind if you've
  • 00:51:26
    done your research if you know that's a
  • 00:51:28
    good time to start preparing for it you
  • 00:51:30
    want Legion do it and there are other
  • 00:51:32
    lead gen that are very season specific
  • 00:51:34
    like solar for instance there's no point
  • 00:51:37
    trying to promote solar when it's cold
  • 00:51:38
    like you may say okay let's prepare in
  • 00:51:41
    advance but yeah but the intent behind
  • 00:51:43
    this is different if I'm in the UK and
  • 00:51:46
    it's minus 15 and sorry minus 15 15
  • 00:51:49
    degrees Celsius uh sorry for you guys
  • 00:51:52
    who who don't understand
  • 00:51:54
    huh the metric system gotta love it yeah
  • 00:51:57
    yeah the metric so I don't know how much
  • 00:51:58
    is in the firing height but let's say 15
  • 00:52:00
    degrees in my apartment outside it's
  • 00:52:02
    like zero like am I gonna think about
  • 00:52:03
    solar panels no I'm gonna think about it
  • 00:52:06
    here so try to sell the heater and
  • 00:52:08
    you'll get your results
  • 00:52:09
    but when it's starting to get sunny
  • 00:52:11
    when it's getting warmer and when the
  • 00:52:14
    electricity bills are off the roof
  • 00:52:15
    you're going all right like I want to
  • 00:52:17
    save some money how can I do this and
  • 00:52:19
    here you guys come saying like well ten
  • 00:52:21
    thousand guys in your city are saving
  • 00:52:24
    this amount of money using solar panels
  • 00:52:27
    so here it comes right time right place
  • 00:52:31
    um by the way speaking of Home
  • 00:52:32
    Improvement it's getting cold again in
  • 00:52:35
    the UK based in the UK so what can you
  • 00:52:38
    do if you can't really afford
  • 00:52:40
    electricity or you can but you don't
  • 00:52:42
    want to be spending too much
  • 00:52:43
    isolation like or you know isolate your
  • 00:52:46
    roof isolate your walls change doors you
  • 00:52:49
    know
  • 00:52:50
    get some plumbers to fix your pipes for
  • 00:52:52
    you and get you cold water or you know I
  • 00:52:55
    don't know fix heating whatever but
  • 00:52:57
    think in terms of what can improve
  • 00:52:59
    people's life lives and what can be
  • 00:53:01
    relevant for them right now I agree
  • 00:53:05
    foreign
  • 00:53:09
    there was a government program in France
  • 00:53:11
    where they would do something
  • 00:53:13
    um there was some kind of you know
  • 00:53:14
    motion to to insulate your home
  • 00:53:18
    um man that thing was awesome they
  • 00:53:19
    converted everywhere it was a super prop
  • 00:53:21
    you know profitable campaign and it was
  • 00:53:23
    again more like fortunate my colleagues
  • 00:53:26
    from France sorry they must have closed
  • 00:53:28
    their quotas in like two days yeah I
  • 00:53:30
    think it went quick it went very quick
  • 00:53:32
    we were driving a lot of leads so thank
  • 00:53:34
    you thank you
  • 00:53:37
    no cool so yeah that's a good example
  • 00:53:40
    actually you know isolation France I
  • 00:53:42
    think in France situation I was a bit
  • 00:53:43
    better so it's again the matter of
  • 00:53:46
    research in the in France they are being
  • 00:53:48
    heavily subsidized by the government
  • 00:53:49
    when it comes to electricity but let's
  • 00:53:51
    say the same provider EDF they're
  • 00:53:53
    setting much higher prices in the UK
  • 00:53:55
    because the government does subsidize
  • 00:53:57
    but not as much as electrons for
  • 00:53:59
    instance so the price can go like up to
  • 00:54:01
    200 versus a couple of percent in France
  • 00:54:04
    so study this
  • 00:54:06
    and make some uh make some research and
  • 00:54:10
    use the conclusions in your favor
  • 00:54:14
    um Financial is a good one you know you
  • 00:54:16
    can you can think about investment
  • 00:54:19
    um
  • 00:54:19
    the majority of you would think okay
  • 00:54:21
    well people barely have money for
  • 00:54:23
    electricity why would they run
  • 00:54:24
    investment
  • 00:54:25
    but think in these terms like during
  • 00:54:28
    crisis and recession money did not
  • 00:54:30
    disappear
  • 00:54:31
    they just accumulate in a different
  • 00:54:33
    place and by the way money keeps being
  • 00:54:35
    printed every single day but even if we
  • 00:54:37
    put this part aside money do not
  • 00:54:39
    disappear like that they just flow from
  • 00:54:42
    lots of pockets in few Pockets so the
  • 00:54:45
    job is to find these few pockets and
  • 00:54:46
    Target them with a relevant proposition
  • 00:54:48
    they wouldn't be able to refuse so if
  • 00:54:50
    you find the right pocket that let's say
  • 00:54:52
    holds lots of money
  • 00:54:54
    what they would think about well they
  • 00:54:56
    would think about how they can multiply
  • 00:54:57
    this money and make them work for them
  • 00:54:59
    so try to sell them Investments say guys
  • 00:55:02
    so it happens if you bought
  • 00:55:05
    Amazon well Amazon's not a good example
  • 00:55:07
    because yesterday they actually uh
  • 00:55:09
    stopped being one trillion dollar
  • 00:55:10
    company but let's say something else
  • 00:55:12
    whatever Netflix there are speculations
  • 00:55:14
    that they're being bought by Microsoft
  • 00:55:17
    so
  • 00:55:19
    try this instead say if you bought
  • 00:55:20
    Netflix five years ago
  • 00:55:23
    with an investment of thousand dollars
  • 00:55:25
    and by the way be reasonable don't over
  • 00:55:28
    promise rather stay on the educational
  • 00:55:30
    side of things because you wouldn't be
  • 00:55:33
    able to pass the policy in this case but
  • 00:55:34
    like if you're being educational if you
  • 00:55:36
    just you know laying data out there and
  • 00:55:37
    say well if you bought back then so it
  • 00:55:40
    happens now you would be a millionaire
  • 00:55:42
    so it doesn't mean that you will be
  • 00:55:44
    millionaire if you buy right now but the
  • 00:55:46
    conclusions are for you to make
  • 00:55:49
    so now you're so something you're right
  • 00:55:51
    um some of my biggest spending clients
  • 00:55:52
    this year have been in the financial
  • 00:55:54
    space and it's alternative Investments
  • 00:55:56
    people are looking to diversify away
  • 00:55:57
    from the stock market
  • 00:55:59
    um so with this recession looming people
  • 00:56:03
    are scared about their Investments
  • 00:56:04
    they're looking for ways to diversify
  • 00:56:06
    their portfolios and you know that
  • 00:56:08
    creates opportunity right
  • 00:56:10
    um absolutely you know to service those
  • 00:56:12
    services that maybe weren't as relevant
  • 00:56:14
    again a couple years ago so that's all
  • 00:56:16
    about as you mentioned saying topical
  • 00:56:17
    and understanding that yeah maybe I
  • 00:56:19
    shouldn't push a a stock promotion right
  • 00:56:21
    now because no one's really buying the
  • 00:56:23
    stocks up like they were you know three
  • 00:56:24
    years ago but what are they investing in
  • 00:56:26
    you know and where can I service an ad
  • 00:56:28
    that makes the most sense for that
  • 00:56:29
    consumer
  • 00:56:30
    yeah I saw this really cool campaigns
  • 00:56:32
    promoting uh investing in whiskey like I
  • 00:56:36
    have a friend in London who invests in
  • 00:56:37
    bottles of wine okay she buys these
  • 00:56:40
    bottles for like a couple of hundreds so
  • 00:56:42
    she's not promoting responsibility she's
  • 00:56:43
    just doing it herself but she's like
  • 00:56:45
    buying uh fancy bottles of wine from
  • 00:56:48
    France and they cost a couple of hundred
  • 00:56:50
    and she told me like Andre you know I
  • 00:56:52
    bought this bottle two years ago now it
  • 00:56:54
    costs something like two grand I'm like
  • 00:56:56
    seriously X5 in two years she's like
  • 00:56:59
    uh-huh
  • 00:57:00
    that's crazy for me and there's also art
  • 00:57:02
    there's wine there's whiskey I saw some
  • 00:57:04
    whiskey campaign sensible like invest in
  • 00:57:06
    whiskey and they deliver something like
  • 00:57:08
    12 percent
  • 00:57:10
    uh a year which is in some cases out
  • 00:57:14
    running insulation which is good
  • 00:57:16
    so that's that's something worth
  • 00:57:18
    exploring just can't drink the profits
  • 00:57:20
    I hate country the profits or maybe you
  • 00:57:22
    can celebrate like all right here's my
  • 00:57:25
    profits
  • 00:57:26
    uh Christmas time guys
  • 00:57:29
    um yeah and just to conclude I'm gonna
  • 00:57:31
    give a couple of examples and I'm not
  • 00:57:33
    going to spend too much time with them
  • 00:57:34
    because we're running out of time but
  • 00:57:35
    betting like with World Cup we may be
  • 00:57:38
    late for those of you who made a bet on
  • 00:57:40
    Argentina a couple of months ago kudos
  • 00:57:42
    to you well done you're probably uh
  • 00:57:45
    buying a second house right now but with
  • 00:57:48
    World Cup yeah it's gone but there are
  • 00:57:50
    lots of other
  • 00:57:52
    um there are lots of other events
  • 00:57:53
    happening maybe not necessarily as big
  • 00:57:55
    ones but check what's happening in the
  • 00:57:57
    markets and you know if you have a CPA
  • 00:57:59
    Network that's working with some company
  • 00:58:00
    providers check out that they have a
  • 00:58:03
    license and if they're licensed there's
  • 00:58:06
    no problem running we're working with
  • 00:58:07
    quite a few of them I'm not going to
  • 00:58:09
    mention names right now
  • 00:58:11
    but I think he's allowed on tabula as
  • 00:58:14
    well as investing provided that it is
  • 00:58:16
    licensed so let's have this conversation
  • 00:58:18
    if you think that you have the right
  • 00:58:20
    license for your chosen Geo I love it
  • 00:58:23
    now
  • 00:58:25
    um a few examples so I promise search
  • 00:58:27
    Arbitrage so this is kind of your uh
  • 00:58:30
    Google slash Yahoo feeds look like so
  • 00:58:32
    you drive to the workbox page and then
  • 00:58:35
    it takes you to a lensing page that
  • 00:58:37
    looks like a strategy
  • 00:58:40
    content of the trash looks similar to
  • 00:58:42
    this so heavily monetized pages with
  • 00:58:44
    lots of programmatic and Native at the
  • 00:58:47
    bottom but again it depends on the
  • 00:58:49
    layout that you're using can be Carousel
  • 00:58:50
    with lots of Click next click next
  • 00:58:52
    relying on lots of Impressions or it can
  • 00:58:56
    be a long wreath with lots of mid
  • 00:58:57
    articles looming video app which is the
  • 00:59:00
    highest RPM
  • 00:59:04
    um we have e-commerce
  • 00:59:05
    which looks like this this is something
  • 00:59:07
    the majority of you are familiar with so
  • 00:59:10
    you have an ad presenting a problem you
  • 00:59:11
    have a landing page uh talking about the
  • 00:59:14
    solution and then you have the landing
  • 00:59:16
    page that comes after a pre-langing page
  • 00:59:18
    that sells you a bundle of solutions at
  • 00:59:21
    a very nice discount
  • 00:59:24
    then you have insurance that looks
  • 00:59:26
    similar to this
  • 00:59:28
    very similar approach and you can
  • 00:59:30
    experiment with funnels that can be
  • 00:59:31
    quizzes they can be lead generation they
  • 00:59:34
    can be comparison websites but the
  • 00:59:36
    purpose is to you know collect leads
  • 00:59:40
    you may have Home Improvement
  • 00:59:42
    looks similar to this again content with
  • 00:59:46
    problem solving and then the generation
  • 00:59:49
    that maybe spine snap with a bit of a
  • 00:59:51
    quiz just to make sure that they are
  • 00:59:53
    targeting relevant audience because if
  • 00:59:54
    you're an affiliate you're only being
  • 00:59:56
    paid for the relevant audiences and
  • 00:59:57
    relevant leads so if you really would
  • 00:59:59
    like to narrow it down to compensate the
  • 01:00:01
    lack of precise targeting options like
  • 01:00:03
    you would get on social which are World
  • 01:00:05
    Gardens the best way to narrow down is
  • 01:00:07
    to leverage continents and creative
  • 01:00:09
    practices like quizzes for instance
  • 01:00:11
    and you can always say like oh sorry
  • 01:00:13
    like thanks for completing the quiz
  • 01:00:15
    unfortunately you do not qualify
  • 01:00:17
    so this way like you don't sell you
  • 01:00:20
    don't generate and sell the leads which
  • 01:00:21
    are irrelevant to your CPA Network or
  • 01:00:24
    direct partner
  • 01:00:27
    uh mortgages like it may not be a great
  • 01:00:29
    time to get a mortgage in Europe right
  • 01:00:31
    now at least in the UK with rates going
  • 01:00:33
    above the roof but like who knows
  • 01:00:36
    things may change in the next couple of
  • 01:00:38
    months so years who knows probably not
  • 01:00:40
    years but hopefully in months like when
  • 01:00:42
    the prices drop eventually there'll be
  • 01:00:44
    more buyers willing to enter
  • 01:00:47
    so worth keeping in mind
  • 01:00:52
    um
  • 01:00:53
    I think that's it
  • 01:00:58
    so this is awesome
  • 01:01:00
    um so once more yeah that's it
  • 01:01:03
    um any questions you have posted and we
  • 01:01:05
    can you know we can answer those um even
  • 01:01:08
    if you watch this later this is going to
  • 01:01:10
    stay on the group for
  • 01:01:12
    you know level unforeseeable future
  • 01:01:14
    forever um yeah then post questions on
  • 01:01:16
    there as well we can kind of go over
  • 01:01:18
    them but again this is super helpful
  • 01:01:20
    Andre
  • 01:01:20
    [Music]
  • 01:01:21
    um
  • 01:01:22
    really appreciate this
  • 01:01:25
    well I don't see any more questions that
  • 01:01:27
    popped up but so one question that that
  • 01:01:30
    I want to ask
  • 01:01:31
    um and I think you and I talked about
  • 01:01:32
    online so everybody saw the news
  • 01:01:36
    um Yahoo and and tabula have some kind
  • 01:01:38
    of collaboration going I know you don't
  • 01:01:39
    know those specifics but
  • 01:01:41
    it's got to be exciting there can you
  • 01:01:43
    tell us what you know and kind of you
  • 01:01:45
    know what um what can we expect in the
  • 01:01:46
    next year or so
  • 01:01:48
    I think the Baseline is we're all
  • 01:01:51
    incredibly excited internally and I'm
  • 01:01:53
    sure lots of people are certainly are
  • 01:01:54
    excited as well because
  • 01:01:56
    like if we put all the pr aside the raw
  • 01:01:59
    fact is we're going to have a lot more
  • 01:02:01
    premium traffic which is awesome like
  • 01:02:04
    when when it's gonna happen
  • 01:02:06
    I genuinely don't know so they've
  • 01:02:09
    announced this we've known well we've
  • 01:02:11
    learned about it a little before the
  • 01:02:14
    public announcement
  • 01:02:15
    said we celebrate a little then we put
  • 01:02:17
    it out there so I think we don't have
  • 01:02:20
    the integration right now so if you're
  • 01:02:23
    buying Yahoo Gemini
  • 01:02:24
    feel free to continue doing so
  • 01:02:26
    eventually I assume there will be some
  • 01:02:28
    integration that will Purge two
  • 01:02:30
    platforms again I don't know this
  • 01:02:32
    but there should be some sort of
  • 01:02:34
    integration to allow tabula users to
  • 01:02:37
    pull the clients to buy Yahoo's traffic
  • 01:02:39
    which would be a finance Yahoo Yahoo
  • 01:02:41
    properties okay it's incredibly exciting
  • 01:02:43
    yeah like I don't want either because
  • 01:02:45
    like this is something that we talked
  • 01:02:47
    about earlier during this webinar is is
  • 01:02:49
    the I'm not saying that we're inventory
  • 01:02:51
    constrained we have tons of traffic in
  • 01:02:54
    the US but with so many new advertisers
  • 01:02:57
    you know launching being signed
  • 01:03:00
    um it's only natural but the cpcs will
  • 01:03:02
    go up because there is more competition
  • 01:03:04
    so with more inventory I think the
  • 01:03:06
    prices
  • 01:03:07
    that's again my assumption but it seems
  • 01:03:09
    logical that with with more inventory
  • 01:03:11
    but the same amount of advertisers
  • 01:03:13
    we should get uh you know a deflation
  • 01:03:16
    and cpcs at least a little bit like I
  • 01:03:18
    don't have the estimates but I think
  • 01:03:20
    it's going to happen so if I was to
  • 01:03:22
    summarize tons of traffic in the US and
  • 01:03:24
    potentially globally but predominantly
  • 01:03:26
    in the U.S based on my Gemini experience
  • 01:03:28
    yeah and I think you're right you know
  • 01:03:30
    right now we're all fighting for MSN now
  • 01:03:32
    we're gonna be fighting for MSN and
  • 01:03:34
    Yahoo and then you know other sources as
  • 01:03:36
    well enough that that's all the taboo
  • 01:03:37
    has but people people on MSN for
  • 01:03:39
    whatever reason I I think you know the
  • 01:03:42
    point the takeaway is
  • 01:03:43
    compliance nobody knows yet when it's
  • 01:03:46
    available nobody knows yet what kind of
  • 01:03:48
    ads can be allowed nobody knows yet but
  • 01:03:50
    it's common
  • 01:03:51
    um and you know we can't wait to make it
  • 01:03:53
    happen and you know Andre will be part
  • 01:03:56
    of the group so as more information
  • 01:03:57
    breaks he will let us know
  • 01:04:00
    um and you know we'll try to get people
  • 01:04:01
    information as early as possible yeah
  • 01:04:04
    um absolutely for sure
  • 01:04:06
    yeah we have a lot of other reps in the
  • 01:04:07
    group as well uh as Watchers they're
  • 01:04:11
    quietly watching uh but I think again if
  • 01:04:14
    you have any questions feel free to
  • 01:04:15
    shoot in the group or if you want to
  • 01:04:16
    have a profound conversation keep in
  • 01:04:18
    mind that I'm taking care of the clients
  • 01:04:20
    who are sitting in Eastern Europe and in
  • 01:04:22
    Israel if you want to have a profound
  • 01:04:24
    conversation we can either have a 1-1 or
  • 01:04:26
    you can shoot me a message from the
  • 01:04:27
    LinkedIn email Facebook group and I can
  • 01:04:30
    always if I can help you myself like
  • 01:04:32
    especially if you're just getting
  • 01:04:33
    started I can always point to the
  • 01:04:35
    direction of my amazing colleagues who
  • 01:04:38
    are responsible for your respective
  • 01:04:40
    market and they'll be able to take over
  • 01:04:42
    the conversation to help you get things
  • 01:04:43
    going
  • 01:04:44
    I love it cool
  • 01:04:46
    um anyway we're about at our hour mark
  • 01:04:48
    guys that's all I have um Andre don't
  • 01:04:50
    you want to cover all the other group or
  • 01:04:53
    uh no like honestly I personally don't
  • 01:04:55
    have any questions for everyone I just
  • 01:04:57
    wanted to
  • 01:04:58
    um thank everyone for watching I don't
  • 01:05:00
    know how many people are watching or
  • 01:05:01
    will watch but regardless
  • 01:05:04
    um thanks so much for listening
  • 01:05:05
    hopefully this was relevant uh some of
  • 01:05:08
    this material you may be familiar with
  • 01:05:10
    based on your experience on based on
  • 01:05:11
    watching some previous webinars but I
  • 01:05:13
    try to spice things up with some new
  • 01:05:15
    content and I'll continue doing so and
  • 01:05:18
    any questions feel free to reach out but
  • 01:05:20
    meanwhile can just wish everyone a very
  • 01:05:22
    happy Christmas and
  • 01:05:23
    uh Happy New Year awesome well thank you
  • 01:05:26
    again Merry Christmas
  • 01:05:29
    merry Christmas happy New Year looking
  • 01:05:31
    forward to q1 and again thank you for
  • 01:05:33
    all this it's just great so
  • 01:05:35
    thanks a lot to everyone Joel thanks a
  • 01:05:37
    lot to you specifically thank you talk
  • 01:05:39
    soon bye
  • 01:05:41
    thanks son bye
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