00:00:00
There is no real scientific basis for
00:00:02
Johnson's lifestyle. It actually may be
00:00:04
actively bad for his health. And it
00:00:07
sounds absolutely miserable.
00:00:10
[Music]
00:00:13
Brian Johnson, another tech millionaire
00:00:15
with lots to say but nothing to show for
00:00:17
it.
00:00:17
Brian never claims that the blueprint
00:00:19
diet is the one true diet. In fact, he's
00:00:21
repeatedly
00:00:22
stuck on this egocentric desire to
00:00:24
extend his own life as long
00:00:26
increasingly ludicrous big swings that
00:00:28
rarely turn out to be anything positive.
00:00:31
It's the hitand-run accusation economy.
00:00:34
I don't blame them. Don't die is a very
00:00:36
complicated topic. So, any idea like
00:00:40
this is going to be misunderstood and
00:00:43
I'll probably be misunderstood for all
00:00:45
of time.
00:00:54
What brings you to town? What brings you
00:00:56
here?
00:00:56
We have a Don't die summit tomorrow.
00:00:57
Yeah. Our third. This will be sold out.
00:00:59
1,400 people.
00:01:01
And what goes into that? What's a day at
00:01:03
the Don't Die Summit?
00:01:04
We have a longevity park where you try a
00:01:06
bunch of therapies. Then we teach people
00:01:07
for 4 hours on how to measure biomarkers
00:01:10
and achieve better health. We want it to
00:01:11
be the best time anyone's ever invested
00:01:14
on how to actually improve health
00:01:15
measurably. Mental health, physical
00:01:16
health, all the above.
00:01:18
You're Brian Johnson, right?
00:01:19
Yeah.
00:01:19
Right on, man. Good work.
00:01:21
Thank you, man. New York is home to my
00:01:23
rebirth. The most distinct thing was the
00:01:25
first rave I had in Brooklyn, these
00:01:28
warehouse parties where the dance party
00:01:30
begins at midnight. That was when I
00:01:31
discovered my love of dancing. Growing
00:01:33
up, we never even danced. And so, yeah,
00:01:35
probably the most exciting moment of my
00:01:37
life. Like, just like a transported into
00:01:40
a new reality. Purple cabbage,
00:01:44
the cilantro. Let's do that sweet
00:01:46
potato.
00:01:48
Yeah. My previous version of life was
00:01:50
just in shambles. Everything kind of
00:01:52
fell apart. Came to New York and
00:01:54
experience things brand new in life. And
00:01:56
so, yeah, New York has a soft place in
00:01:58
my heart. It's really great to be back
00:01:59
here.
00:02:03
[Music]
00:02:11
Oh my god.
00:02:12
What?
00:02:13
It there's It's actually insane how
00:02:15
non-factual things are.
00:02:17
Exactly.
00:02:18
The New York Times just ran a negative
00:02:20
piece about Brian. People then saw that
00:02:22
as an authority source. So even if the
00:02:25
details weren't believable or
00:02:27
interesting or dramatic, all of a sudden
00:02:29
people started popping up. independent
00:02:31
people started seeing that opportunity
00:02:32
and saying perfect like this is my time
00:02:34
to talk about Brian Johnson cuz I hate
00:02:36
him for XY reason.
00:02:37
Nobody cares, man. We're not as rich as
00:02:39
you to live forever. People want to be
00:02:41
able to see a doctor. People want to
00:02:43
survive when they get the diagnosis.
00:02:45
People want to get access to meds and
00:02:46
not go bay.
00:02:47
Other people take the baton and start
00:02:49
running with the insults. And so we've
00:02:51
just had this colossal amount of hate,
00:02:53
like very pointed hate. And it's not
00:02:56
justifiable. It is not ethical. It is
00:02:58
not moral. And so it is just such a
00:03:01
unreputable practice.
00:03:03
That's crazy.
00:03:04
What
00:03:05
that out of like speaking to 30 people
00:03:07
and literally spending a year of the New
00:03:09
York Times money on this that that's
00:03:11
what they can come up with.
00:03:13
Yeah.
00:03:13
He is incentivized to exaggerate the
00:03:16
benefits. He is incentivized to say,
00:03:17
"Yeah, yeah, yeah, the basics, but also
00:03:20
this is the 20% of the work that's
00:03:22
giving you 80% of the benefits." What
00:03:25
the latest scammer, it's Brian Johnson.
00:03:28
Oh, I hope he gets hit by a bus or
00:03:30
something. I'm like, who?
00:03:31
No, that's horrible. Yeah.
00:03:33
So, I did Blueprint for a couple years
00:03:34
and no one paid attention. And then
00:03:37
there was a tweet thread that got, I
00:03:39
think, like 50 million views. And I woke
00:03:41
up one morning, it was just like this
00:03:42
onslaught, a tsunami of vitriol.
00:03:45
Blueprint was less interesting to them
00:03:46
and they were more interested in how I
00:03:48
was responding to people.
00:03:49
It's not about health, guys. It's about
00:03:51
attention. He turned himself into a
00:03:53
brand and product is his obsession. I
00:03:56
think the media views themselves as holy
00:04:00
warriors to some extent of of truth.
00:04:03
They can defame you in ways you can't
00:04:05
recover from.
00:04:06
As a consumer kind of don't trust
00:04:08
anything he says, right?
00:04:09
Brian's sleep score is totally fake. Who
00:04:12
would honestly believe he had 8 months
00:04:13
of perfect sleep?
00:04:15
You can't say anything in response. You
00:04:17
can't defend yourself. You can't dispute
00:04:19
it. You can't dig out,
00:04:21
right? like you you can't that's why I
00:04:24
feel so for Lauren and lubricas is it
00:04:27
just creates paralysis like why do
00:04:29
anything
00:04:32
[Music]
00:04:42
you know when I was building Brainree I
00:04:45
was so depressed and so beaten down
00:04:49
that I thought if I don't make it on
00:04:52
This one I'm smoked.
00:04:55
[Music]
00:04:58
You know, starting something going from
00:04:59
zero to one is just like nothing else.
00:05:03
It is so hard. The problem is I never
00:05:06
quit.
00:05:08
Like ultimately I know I would get back
00:05:10
up. Like I know that's the case and we
00:05:13
have to stand up a few more zero to
00:05:15
ones.
00:05:16
The future is not going to work unless
00:05:18
we stand up zero to ones.
00:05:21
[Music]
00:05:28
Hey guys,
00:05:30
how you doing? Good to see you. Good to
00:05:31
see you. How you guys doing?
00:05:32
I genuinely care about showing up for
00:05:36
people and about being sincere and
00:05:39
trusted to show up.
00:05:41
We're trying to go for precision and
00:05:43
these instructions matter a lot. 2 in
00:05:45
above the ground and then full
00:05:46
extension. 67
00:05:49
182. Good job.
00:05:51
532.
00:05:53
42. Good job. What's your What's your
00:05:55
chronological age?
00:05:56
The entirety of my online interactions
00:05:58
is yes. And if somebody is going to
00:06:00
insult me, I will accept the insult and
00:06:02
then yes and them.
00:06:03
Is it healthy to never get sunlight and
00:06:06
to be that pasty looking? Yes. Actually,
00:06:10
yes. Skin cancer is a big don't get it.
00:06:12
It's really been a great formula because
00:06:14
it diffuses the hater. If you give them
00:06:16
a no butt, then they've got something to
00:06:17
work with. If you asand them, it just
00:06:19
like wipes it.
00:06:24
[Music]
00:06:26
Brian looks like the kind of guy who
00:06:28
never has fun, never gets out, and and
00:06:30
will never realize that life exists
00:06:32
beyond his living room.
00:06:36
[Music]
00:06:43
Health is a universal desire. It
00:06:46
transcends borders. It trans
00:06:48
ethnicities. It transcends ideologies.
00:06:50
It is the one thing we all share in
00:06:52
common. And so, if I can help my fellow
00:06:55
humans be healthy in any part of the
00:06:57
world, I'm eagerly willing to do so. For
00:06:59
75 days, I ate the exact same diet is
00:07:02
Brian Johnson. The best part about this
00:07:04
is how good you feel all the time. For
00:07:06
me, mental clarity and ability to focus
00:07:08
went way up. My body weight dropped from
00:07:11
192 to 164 lb.
00:07:16
This is 5 lbs of body fats. And
00:07:19
according to Dexa, I lost 60% of this
00:07:23
total mass in one week.
00:07:25
If he's going to be a guinea pig, put
00:07:27
himself through hell, and then give us
00:07:28
some tips so we don't have to. And then
00:07:30
we're all just reminded like, "Oh yeah,
00:07:31
just sleep 8 hours." I'm like, I'm kind
00:07:33
of here for it cuz I don't want to live
00:07:35
like that, but he can live like that and
00:07:37
just tell us what actually works.
00:07:39
We're all after the same thing. And what
00:07:41
I'm interested in is the overlap in the
00:07:43
ven diagrams. So, I I'm glad that Brian
00:07:46
came up because I think he represents
00:07:47
one spoke on the wheel and it's and it's
00:07:50
an important one. In the in his absence,
00:07:52
I think the field will progress less
00:07:54
quickly. Blueprint is not about the
00:07:56
exact diet. It's not about the exact
00:07:58
exercise protocol. It's not about red
00:08:00
light therapy or a bedtime routine or
00:08:02
about skinincare. At its core, Project
00:08:04
Blueprint is about using measurement and
00:08:06
data to back up health choices.
00:08:08
What's up, man? How you doing? Good to
00:08:10
see you. How's it going?
00:08:11
Yeah, I'm good. I'm a big fan. Man, I
00:08:12
keep your videos on my YouTube.
00:08:14
Is it working? Are you going to bed on
00:08:15
time?
00:08:16
Uh, hopefully soon.
00:08:18
I don't know what to make of all this,
00:08:20
right? Like, but it does intuitively it
00:08:22
feels to me that my role in this
00:08:25
tapestry of existence is to try to sherp
00:08:28
the human race in a positive way to this
00:08:31
new thing which sits on the other side
00:08:34
of all of our current ideas about what
00:08:36
reality is.
