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[Applause]
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[Music]
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okay I'm going to go over seven mistakes
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and then I'm going to finally conclude
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with a um a case study of a sucker that
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made just about all of these
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mistakes okay it's not you reck don't
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don't
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panic but we we buy high sell low we
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forget about
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arithmetic um kind of like flies we
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Chase shiny objects uh can we confuse
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knowledge with unique knowledge that
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hasn't already been priced into the
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market um we suspend Common Sense we
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create unnecessary
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complexity and we sometimes speculate
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instead of
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invest now markets and behavior here's
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the Vanguard Total stock market index
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fund Total return dividends and
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appreciation and if you look
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at when people bought stock mutual funds
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sold mutual
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funds hits an all-time high do com
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bubble cash flow no longer matters let's
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get into stocks then they fall we sell
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go up we buy sell Buy sell repeat till
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broke when I was at Kellogg
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Northwestern not not
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Chicago we were told that you can't time
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the market but it turns out we are
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really really good at timing the market
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really really
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poorly and it pains me to say that we
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men do it
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worse we forget about
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arithmetic if the market earns
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10% guess what the average dollar
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invested in the market before fees is
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going to return 10%
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so if we pay 2% in fees our expected
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return is going to be
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8% but of course you're not really
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seeing those fees I'm taking them out
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without you feeling the
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pain John Bogle would call it the cost
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ma matters hypothesis Noel laurat um
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William sharp proves it in a
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brilliant incredibly simple three-page
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paper Google it it's free the arithmetic
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of active management and we do not live
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in Wake W beggon we're 90% or above
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average however I am one of the 95% of
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people that think I'm an above average
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driver we Chase shiny
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objects anybody here of Kathy Wood and
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the arc Innovation fund I mean it was
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hot and I saw her in a debate at morning
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star with another adviser kind of on the
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opposite side value uh and she was
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absolutely
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brilliant fact she got me excited about
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AI this was over three years ago and the
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returns that would have in the
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market
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brilliant now look at the blue line is
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her Arc Innovation
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fund do you see how wonderful it had
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done when I heard her speak
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when do you think money poured into her
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fund at the very top she destroyed more
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money than she ever made for
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people now Morning Star does their
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annual mind the gap survey and you can
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see that on
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average we know that expensive funds
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underperform the market but we
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individuals underperform the funds
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themselves by putting money into what
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has done well in the
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past we confuse knowledge with unique
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knowledge I call it the markets are
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stupid
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hypothesis um I don't want to own
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International stocks there's two Wars
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going on with such turmoil there's a
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little turmoil here in the US with an
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election coming up um AI is going to
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change the world I want more
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Nvidia I think that's already priced
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into the market but I'm going to show
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you how I owned Nvidia from its
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IPO do you know
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how my total stock index
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fund as Jack boel would say don't look
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for the needle and the hay stack buy the
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hay
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stack the FED is lowering rate so I know
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stocks and bonds are going to increase
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in
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value the FED doesn't
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control intermediate and long-term bonds
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only the overnight rate only short-term
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bonds and they've already announced it
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it's priced into the
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market all right here is where I'm going
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to brag a little bit when it comes to
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making predictions I am
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absolutely brilliant
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I can predict the past with uncanny
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accuracy it's only the future I can't
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do but beyond that I can't even explain
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the past remember when covid
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hit stocks fell 35% in 33 days between
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February 19th and March 23rd
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2020 I had an asset allocation Target
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and by the way there is no one perfect
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method of rebalancing but I like you can
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rebalance as often as you want I have
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some clients that like to do it very
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frequently but think of it as a a
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contract where you have to stay within
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let's say if 5050 is your allocation to
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stocks 6% tolerance six percentage
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points if you are below that you're in
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breach of
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contract So Co hit
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my life had
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changed everyone's lives had changed
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what did I have to
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do by stocks was it easy was it simple
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Yes was it easy no it was incredibly
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hard and the stock market ended up
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quickly recovered before a vaccine and
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ended up having a very good year
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now I had another slide I had to cut
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that out but it was all the headlines on
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covid during the year things were pretty
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pretty bleak why did the stock market
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recover I don't know because the stock
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market fools us
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often suspending common sense I can get
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you all of the upside of the market no
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downside
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risk just sign this1 44 page disclaimer
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document that says you read
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everything by the way the disclosure
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document who's it written
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by attorneys and actuaries do you think
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they're doing it to protect their
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company or protect
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you and then Market
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gurus I I've been chewed out by Jim
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Kramer's SVP of media relations twice
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he's told me that Jim Kramer reads
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everything I write about him and I said
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Thank
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you or
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newsletters if I knew how to beat the
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market would I be pitching trying to
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sell you a one-year subscription to my
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newsletter at
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$199 a
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year creating complexity with the 50
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page monthly statement 43 different
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accounts
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Simplicity almost always is
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better speculating rather than investing
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why does gold have
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value because people say it has value
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it's pretty it's
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rare it's shiny yeah chasing shiny
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objects belly button lint that's pretty
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rare just not as pretty darn
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it uh
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crypto you know there are thousands and
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Bitcoin is the vast is you is the giant
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ethereum is second it does have some
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utility value also has a lot of
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fraud but it's same sort of
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thing Bitcoin especially is rare but
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there are thousands and thousands of
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different Bitcoins I'm coming out with
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Roth coin by the way at the end of the
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conference there'll be a coupon for 10%
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off
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Commodities Commodities are
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important if you're let's say an oil
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company and an
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airline but most Comm a few Commodities
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you can actually buy like gold silver
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Platinum but my HOA doesn't actually
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allow me to put an oil storage tank in
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my
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backyard so what you're doing is buying
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commodity
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Futures where in the Aggregate and
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before fees not a penny has ever been
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made all right I'm going to show you a
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case study this is a real
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sucker it's not Rick Rick you're gonna
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enjoy this because it's
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me I used to know everything shortly
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after I graduated from University of
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Colorado my parents were very generous
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they gave me some money and rather I was
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Frugal still am rather than blow it
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all I thought I was investing
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it so I bought 10 ounces of gold at
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684 dollars an ounce it had about a
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20% pullback from over 800 so I thought
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I was buying it
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low why did I buy it because we're
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printing all this money paper fiat
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currency was going to be
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worthless I was going to be rich in 44
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years I made over
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$116,000 that may sound like a lot but
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it didn't keep up with inflation I lost
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buying
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power had I
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invested in Jack bogle's S&P 500 Index
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Fund how much more money do you think
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that I would
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have raise your hand if it's
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a
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b
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c
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d d is right almost a million dooll
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mistake what was I guilty
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of number one I thought I was buying low
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because it went down about 20% but that
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was over a very short time period I
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should have had a longer term
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perspective arguably I don't highlight
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for forgetting arithmetic because it's
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not the same as the 10 minus two uh but
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someone had to sell me the gold the
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person who sold me the gold did better
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than me buying the gold literally
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chasing shiny
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objects confusing knowledge with unique
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knowledge I wasn't the only one that
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knew that we were running at a deficit
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and printing
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money suspending common
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sense like I'm going to show up to
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Safeway and buy milk with my
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gold um creating complexity yes another
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holding I had to put in my safe dep
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posit box uh carry with me whenever we
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moved um and confusing speculation with
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investing stocks are wonderful those
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companies produce products goods and
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services that keep the economy going
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give us things that have value create
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jobs it's wonderful gold crypto doesn't
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do
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it so I should have bet on
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capitalism um and by the way in that
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that asset allocation I do push back on
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my
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clients because a client there's two
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issues number one a client may
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say I know I have a lot of risk
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tolerance I've taken risk tolerance
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questionnaires I know I'll rebalance
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when stocks dive versus those that say I
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know it's going to be painful I hope
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I'll rebalance when stocks Dives which
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ones do you think actually do it
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the ones that understand the Financial
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Freedom that has evaporated during a
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bare market and how they might feel so I
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also look at need to take risk or as
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William Bernstein would say when you've
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won the game quit playing doesn't mean
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go all in bonds it just means you have a
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more conservative portfolio although if
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you have enough wealth you're Investing
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For future Generations I too have a
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client in his 90s who's over 0%
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stocks so you know
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in eight words investing is simply
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minimizing expenses and emotions and as
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Rick said taxes are part of those
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expenses and maximize
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diversification and
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discipline simple but not so easy and
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remember we humans are predictably
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irrational I can't predict the market
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but in the next
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beer what do I think people are going to
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be doing with their stock mutual funds
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and
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ETFs what should you be
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doing
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absolutely that's it thank
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[Applause]
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you okay one
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clarification when I talked about asset
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allocation and I asked the client where
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they think should be that's the
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beginning of the discussion not the end
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of it because then I
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listen and we have a conversation about
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it so I want to make sure I don't give
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the impression that we just go with what
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the client says anyway
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okay oh absolutely not go
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ahead Believe It or Not sometimes I
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negotiate with a client with their own
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money so if they want 70% stocks and I
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think 60% is more appropriate what I do
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is I say okay let's start with 60% and
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when the market is down 20% or more from
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today you can buy more stocks I'm not
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timing the market I'm testing the
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resolve guess how many people have come
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back to me once we were in that bare
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Market to buy more
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stocks zero