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in the last 18 months I've grown my
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personal brand to over 3 million
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followers across all platforms and in
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this video I'm going to share the five
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simple rules of content creation that I
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use to go from zero audience to getting
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over 100 million views a month today
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rule number one build your collection
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when I started reading a book that just
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transformed my life was thinking Grow
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Rich so what I did is I found the 200
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plus books that influenced that author
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and read those ones so I could add to my
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collection of knowledge you need to go
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that detailed in your Niche new wisdom
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grows from ancient Roots which means
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there's nothing new everything is a
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remix based on historical best practices
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in many ways a lot of the modern-day
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philosophy came from the Bible or
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stoicism or even poetry and if you want
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to be world classic creating content you
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have to go back to build your collection
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I want to share with you the five
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formats of collection that I use every
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day number one is books this is
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essentially what I'm learning in real
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time as I'm studying books not just
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reading them I'm writing the passages
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down in a Note file I'm rewriting them
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in my words I'm integrating them into my
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life because I'm trying to really become
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one with the knowledge that I'm
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acquiring from the books number two is
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the questions I'm being asked think
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about it what are people asking you
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those questions should give you insights
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into what you know about and helps you
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try out and test different concepts
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different insights different ways of
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teaching other people number three is
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observation what I see in my family my
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friends people around me I believe the
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world will show you where you're not
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free things that frustrate you so that
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you can use that as content to teach
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other people there's a reason why when
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you see somebody do something that you
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don't agree with that it resonates with
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you because it's actually meant for you
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to take that moment and share with other
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people not the person that did it how
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you would have done it differently and
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it comes with the feeling that other
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people feel number four top content now
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I know this sounds crazy but I spend
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hours a day scrolling on Tik Tok to be
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in inspired by other people to see what
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the world is excited about what are the
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trends what are the ideas going on in
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culture I mean the other reason I do it
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is because I want to bathe in the
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language of the industry I'm in I want
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to study the best if you're not
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unfollowing all the ding-dongs on the
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social and then resubscribing to the
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people that are talking about your
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industry then you're missing
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opportunities to use social as a way to
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teach yourself the way I like to think
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about it is you want to use your feed to
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feed your mind number five I think about
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the young me what I needed earlier in my
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life what are the beliefs I had the
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thoughts I had the meaning I Associated
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different circumstances earlier on and
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how did I overcome them because those
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lessons learn are what made you who you
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are it's a thing that people are going
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to resonate the most with so you have to
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share them too often people don't want
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to talk about the things they went
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through that were hard but I believe
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you're actually best equipped to help
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those people that you once were and it's
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why you went through those circumstances
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so use those old stories of young
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version of you to help people today now
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that you've got your collection of ideas
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is I'm going to show you how to feed it
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into a Content creation flywheel if you
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want to see how this flywheel plays out
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in my videos that reach Millions every
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week hit subscribe rule number two the
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content creation flywheel now when we
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start we have to do everything because
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there's nobody else to delegate to but
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as you grow and you build your content
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you want to focus on your zone of Genius
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you want to focus on the thing that only
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you can do especially as it pertains
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your personal branding creating content
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if you have an energy of frustration
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creating the content Trust me it'll be
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felt from your viewer I love this fun
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quote by Peter Ducker he said do what
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you do best and Outsource the rest I
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want you to be the talent not the doer
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you might have to at the beginning but
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as fast as you can hire somebody to
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record or edit your videos or review the
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first drafts of your blog post so that
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you can just do the creation part and
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none of the other stuff that take away
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from the energy of creating this is the
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content creation flywheel number one is
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you want to collect you want to take all
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the ideas we were talking about earlier
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and put them in different places where
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you can review them to be inputs to your
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creative process step two is to create
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now this is how I wake up and I start my
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days I call it my creative process I
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create connected to my Creator and I
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review all of the different ideas and I
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think of outlines for videos I want to
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create or tweets I want to write or even
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my book writing all my time writing my
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books are done in the morning because
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those are my creation blocks that's when
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I feel most align with the universe and
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what God's got for me and I just pour it
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into my content because it feels perfect
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those ear early morning times when my
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brain is freshh and I have what I call
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the ability to pull vocabulary allows me
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to come up and be inspired by ideas and
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situations and really add some depth to
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the content I'm creating number three is
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teach and this is about finding
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opportunities to teach because some of
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you may not have a platform yet but you
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want to get better at telling stories
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and teaching Concepts so I would say
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look around you it might be offering to
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do some team training your coaching
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calls with clients maybe it could be
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offering to be on other people's stage
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stages both virtual and in person like
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podcasts or speaking at local business
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associations or even offering to do
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interviews for other people that they're
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creating content because then you'll be
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prompted to tell stories you can even
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create other situations to teach I'm a
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big fan of creating containers where you
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have to teach so for example I have this
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program called Kings Club where I have
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the privilege of mentoring 15 to
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20-year-old young men and I talk about
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success and I draw out models and I tell
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stories and I get to revisit past
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stories of who I was and reflect on them
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and use those moments to share and teach
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other young men to be inspired to be
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more successful the goal is to spend as
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much time as you can in this flywheel as
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possible but the big idea is that as
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you're buying back your time you got to
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make sure it stays sold so if you hire
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an editor Let Them edit if you hire
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somebody to post on your social media
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let them post give them Corrections if
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they do it wrong but don't take the job
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back from them just because it wasn't
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done exactly the way you want it done
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but there's a big problem that so many
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people fall into and it's mindlessly
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copying other people which brings us to
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rule number three be 100% you I believe
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everybody's a unique fingerprint when I
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was 17 I found myself in prison and
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eventually released the rehab and I
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didn't share that story for 15 years the
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reason why I had a lot of Shame and fear
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and concern that if people found out
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they wouldn't think very highly of me it
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turns out the first time 10 years ago
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that I ever shared that story with
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anybody including my fiance now my wife
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did not know every person that came up
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to me after hearing that said I now feel
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connected to you I feel like I
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understand understand you I feel closer
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to you and it occurred to me that the
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worst thing that I ever went through
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could be the most powerful thing I have
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to help other people which is my story
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and I believe that if you have friends
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that know you like really know you and
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like you that who you are is the most
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unique thing you've got and allowing
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yourself to be that person 100% you is
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what makes you interesting a lot of the
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people you admire The Joe Rogan The Rock
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Oprah Lady Gaga post Malone jelly roll
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what you love about them is that they
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are 100% themselves they are so
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authentic the good the bad the
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indifferent the conflict the Kryptonite
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and the superpower all those things make
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them who they are so how do you figure
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that for yourself number one I always
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talk about the struggle what did you go
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through that you struggled with that in
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that moment of trying to figure it out
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it allowed you to transform to be the
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person that's here today teaching those
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stories you have it's what makes you not
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only unique but gives you the
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opportunity to transform other people
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lives nobody's going to change unless
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you inspire them and if you want to help
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people if the people you love the most
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you want to help change and transform
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then you have to be willing to Bear your
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soul you have to be willing to share
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stories that feel a little uncomfortable
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so what I like to do is I like to
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combine my teaching with unique stories
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I like to ask myself when did I learn
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this what beliefs did I have about that
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thing that changed and how did that
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impact me getting good at the stuff that
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I learned and using your unique story
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ends up being the glue the vehicle for
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change in the people listening to you
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have you ever been in an audience and
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you see somebody on stage and they're
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talking about being successful and
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you're like what have you even done what
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challenges have you ever faced you look
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like you were born into the lucky
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whatever Club you just don't trust them
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it's because they weren't willing to
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tell you about their Journey they're not
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willing to be honest about their
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struggles they're not willing to be
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honest about their setbacks and you're
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sitting there going you don't get me the
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worst part is you teaching other people
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and actually being just like them and
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them not feeling that because you
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weren't willing to be 100% you
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authenticity means being 100% you on and
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off camera all your quirks like for me
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heavy on the protein pretty jokey very
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supportive to my friends I like to give
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a lot of myself I don't take myself too
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seriously I try to give all of it the
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high energy the low energy the emotion
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I'm an emotional person if I watch a
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video of a sad situation I usually tear
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up and I have no problems doing that on
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and off camera because it's who I am and
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if that frustrates you or you judge me
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for that cool go find somebody else to
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follow every person that you admire does
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this the more you learn to be yourself
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on camera the more you will understand
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what makes you tick and the more
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powerful you'll become and the cool part
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is is you will take you with you for the
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rest of your life you will take you in
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every situation every communication
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every interaction with another person
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the more upgraded version of you because
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you decided to put it all out there on
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the content side and you will become
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better for having created that content
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that is the coolest part that nobody
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talks about is who you get to become in
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the process of putting your stories out
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there but the truth is ideas and
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authenticity they're not enough to grow
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your brand in 2025 you need systems to
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make it happen which brings us to rule
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number four build your content stencils
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when I started I created everything from
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scratch from blog posts to YouTube
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outlines to list of tweets to Instagram
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ideas now I model what's worked in the
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past and I use stencils to create so I
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have to stare at a blank screen because
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I know those formats work so I repurpose
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the things have worked in the past so
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that I can move faster when I create my
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content I'm working within a structure
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so I don't have to stare at a blank
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screen and like hurt my brain try to
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come up with new creative ideas when I
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already know it works I just got to pull
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that forward the truth is is most people
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get frustrated with their content or
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their marketing before the market ever
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does they're like I already talked about
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this I'm not going to talk about it from
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this angle why not it got you 100,000
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views last time why don't you rerun the
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play why don't you give it a different
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twist why don't you ask yourself what
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else do I know about this topic why
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don't you double click on it a lot of
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artists get it confused cuz they think
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constraint STS don't allow them to be
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creative and the truth is is those
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constraints those rails actually help
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them be more creative most artistic
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people haven't realized that they can
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write down their process for being
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creative there is a methodology they're
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following they just haven't audited it
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to see how does it work how do I get to
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this final book project or blog post or
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a real or a YouTube video there's
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actually a method behind the madness and
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if they took the time to reflect on it
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then they could break the pieces apart
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to actually get better and create these
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stencils to give them structure to
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create more effectively so here's the
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big idea a stencil gives you the
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structure to repeat an outcome just like
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if I had a stencil for painting a blue
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bird on a wall having that would allow
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me to generate a bunch of blue birds
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that are just beautiful and perfect 100
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times over but if I had to sit there
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with a paintbrush and brush on a wall
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100 blue birds it would take me all day
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long you want to make sure that you
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don't hate the artistic process by doing
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the same thing that you don't have to do
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it again create the structure the
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stencil the environment the container
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where you can insert your art to have
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the best content so this is my most
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valuable content stencil and feel free
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to rip it off and use it as your own
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this is my gift to you this is going to
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make your content go viral number one is
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you have to start with a clear problem
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one clear problem what is the hook what
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is the pain what's going to get them to
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stop scrolling number two story what's
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the context that you found yourself in
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what was the conflict that came up in
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your life and what was the climax that
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you went through to try try to discover
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the solution to the frustration you
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found yourself in number three is the
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teach what framework did you use to come
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through this what was the quote that
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inspired you what are some of the
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metaphors that you think about when you
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reflect on that lesson learned I use
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this across all my videos I always start
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with a clear problem I always go to a
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story so I can build the glue and then I
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teach from that point of view and make
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sure that it's concise and clear on the
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story it could be a personal story which
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I love or it could also be repeating a
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story of somebody else's situation I
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call this the report order frame where
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you're reporting on a client you're
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reporting on some history you're
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reporting on something you might have
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seen or you read in a book but you have
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to start with a great story I use this
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across all formats video written podcast
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speeches not only my YouTube videos but
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on my shorts I always start here's a
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problem I want to talk about here's a
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story and then here's the way I'm going
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to teach you so that you can get some
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value now that you see this go check it
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out across all my platforms from Tik Tok
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to Instagram to my email newsletter it's
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all there even in this video I've used
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it several times to really get my point
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across that the way I've edited this
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video is problem story teach but none of
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this will work unless you stay
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consistent which brings us to rule
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number five make it easy here's the
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truth content used to be secondary it
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used to be the thing I had to do not the
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thing I enjoyed doing I used to brag
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that I would sit down and batch 16
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videos in 2 days and create a quarter
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worth of content when those shooting
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days came along I hated it it was so
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frustrating and the truth was it didn't
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produce my best work and because of that
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I didn't didn't trust myself to show up
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and do what I needed to do what I've
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learned is my confidence my ability to
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communicate comes from repeated activity
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over long periods of time that trust
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that I built is when I showed up
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consistently and doing it once a quarter
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was not frequent enough for me to do the
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Reps to finally get it to be easy so
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don't force yourself to do the work you
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hate design the machine to do it in a
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way that you love the truth is I've see
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it all the time when people get busy the
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first thing that gets dropped is the
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content they don't make it a priority
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then they get backed up then it's a
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thing they have to do and then it's like
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a chore and they don't want to do it and
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then the energy of the frustration comes
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across in the content it's not light
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it's not fun they're not enjoying
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themselves you can feel it and the
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energy you feel when you create is felt
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by the viewer the energy you feel when
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you write is felt by the reader think
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about how powerful that is and you're
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trying to rush it it doesn't work like
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that one of the core strategies that I
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teach and I use is called the buyback
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Loop anytime I feel pain in my life
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around content creation as an example I
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go to auditing my calendar I look at
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where I've been spending my time
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creating content and how I'm creating
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that content and go okay if that's red
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how do I make it green what would need
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to be true so I think of containers is
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there a way that I can take the thing I
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have to do but change the way it's done
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so that I want to do it so for example
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if I need to create content of people
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asking me questions can I do it while
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I'm on my scooter can I do it while I'm
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hiking can I do it while I'm working out
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can I do it while I'm driving one of my
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supercars it turns out you can that
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energy shift changed everything for me
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what I do is I audit my calendar for
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things I'm doing in the content
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production process I don't enjoy then I
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transfer it so for example a lot of the
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scripts and the work I do on my books I
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work with other people that fill in the
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blanks cuz I want to edit I don't want
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to author I'm a writer that speaks not a
00:15:14
speaker that writes so I have other
00:15:15
people that take my words from my videos
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transcribe it put it in a book format
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and then I edit it from there to save
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myself a ton of time with that new time
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I fill it up with becoming better by
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collecting more like I mentioned at the
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by doing the work to becoming more so I
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have more to teach if you're somebody in
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a person's life that keeps growing
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they're going to want to keep plugging
00:15:36
in to learn from you because they're
00:15:38
going to wonder what are they up to now
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you know the truth is is people are
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impressed by consistency if you just
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show up every day for a thousand days
00:15:46
and be consistent you will be impressive
00:15:48
to other people I don't know if you know
00:15:49
this guy Kaady is one of the top
00:15:51
streamers he's like got millions and
00:15:53
millions of views anyways he was on with
00:15:55
Benny Blanco one of the music producers
00:15:57
asking who's done the longest subathon
00:16:00
and they found a girl named Emily who
00:16:02
had been live for 3 years straight and
00:16:04
haven't missed they were so impressed by
00:16:06
that consistency they reached out to her
00:16:08
not only put her live on his stream and
00:16:10
invited her to join them at the
00:16:12
streaming which is the number one award
00:16:14
for that industry and change your whole
00:16:16
life your audience wants to see that
00:16:18
you're consistent if you say you're
00:16:20
going to publish every week and you miss
00:16:22
a week you just proven that you're not
00:16:23
consistent if you say you're going to go
00:16:25
and do Q&A every Friday you got to show
00:16:27
up every Friday IG live every mon Monday
00:16:29
you got to go live every Monday that's
00:16:30
what I've been doing don't hear what I
00:16:32
say watch what I do and copy that for
00:16:34
yourself the truth is success is not
00:16:36
achieved in burst a lot of people get
00:16:38
inspired and they think success is
00:16:39
achieved in burst and it's not it's in
00:16:42
sustained effort over time A lot of
00:16:44
people are scared to be consistent
00:16:45
they're like well if I start sharing my
00:16:47
life on Instagram I'm always going to
00:16:49
have to do it and here's the deal it's
00:16:51
not forever you can do it you can build
00:16:53
it up you can set it up and then you can
00:16:56
give it to somebody else and they can
00:16:58
manage you can just live your life
00:17:00
record your thing and have them edit the
00:17:02
videos and publish it here's a crazy
00:17:04
idea everything you see from me I do not
00:17:06
review or approve before it goes live I
00:17:08
just sit down and do my thing talk to a
00:17:10
camera it gets edited it goes live why I
00:17:13
know what I said there's nothing wrong
00:17:14
with it I trust the people on my team I
00:17:16
decided to make it easy so that I didn't
00:17:18
hate doing it so I could do it for the
00:17:20
rest of my life my goal is to die empty
00:17:22
meaning everything I know I'm going to
00:17:24
give it to you for free right here if
00:17:27
you want to learn the 13 simple rules of
00:17:29
business that will make you rich click
00:17:30
here and I'll see you on the other side