How Smart Creators Will Grow An Audience From Zero In 2025

00:36:25
https://www.youtube.com/watch?v=vNObjIoMe_w

Resumo

TLDRThis video explores the changing dynamics of building an audience on social media, emphasizing that follower count has diminished in importance due to shifts in algorithms prioritizing engagement over mere numbers. The presenter shares their personal journey into social media and discusses how it provided them with career freedom. They stress the significance of writing as a critical skill for content creation across platforms and outline a framework for leveraging short, medium, and long-form content. The speaker advocates for developing a robust email list as a stable asset, suggesting methods to create, connect, and repurpose content effectively. Overall, the video encourages adaptability and strategic engagement in the evolving social media landscape.

Conclusões

  • 🚀 Follower count is now less important due to engagement-focused algorithms.
  • ✍️ Writing is a vital skill for attracting and maintaining an audience.
  • 📧 Email lists are the true representation of your audience size.
  • 📝 Create a hierarchy of content: short for attention, medium for competence, and long for deep connection.
  • 🎯 Constantly test and repurpose content across platforms for maximum impact.
  • 💡 Pay for promotions strategically to accelerate audience growth.
  • ✨ Engage meaningfully with other creators to build relationships.
  • 🌱 Focus on providing real value to cultivate and sustain your audience.
  • 🔍 Use previous content performance to discover successful ideas.
  • 💰 Aim for 1000 true fans to sustain your creative endeavors.

Linha do tempo

  • 00:00:00 - 00:05:00

    The video introduces a new approach to building an audience on social media, emphasizing that follower counts are no longer the sole measure of success. The speaker shares their personal journey from disliking social media to finding fulfillment and gaining freedom through it, leading to a discussion about the role of writing as a fundamental skill for creators.

  • 00:05:00 - 00:10:00

    The speaker recounts their early career as a web designer and the struggles faced while attempting various business models, leading to a realization that failure is a vital part of the learning process. They highlight the importance of adaptability and self-education, which eventually opened doors to freelancing and further opportunities in web design.

  • 00:10:00 - 00:15:00

    After recognizing the potential of social media platforms for connecting with audiences, the speaker emphasizes the significance of writing as a tool to engage and build a community. By observing others who succeeded through simply sharing text-based posts, they realized that cultivating an audience could replace traditional client outreach methods.

  • 00:15:00 - 00:20:00

    The landscape of social media has shifted towards interest-based engagement rather than follower counts, making it easier for anyone to go viral. The speaker underscores the necessity of writing skills to attract attention, noting that social platforms serve to funnel traffic to more sustainable models like newsletters.

  • 00:20:00 - 00:25:00

    Focusing on the future, the speaker explains that short-form content can attract new audiences while long-form newsletters cultivate deeper connections. Building an email list becomes essential, with newsletters viewed as the new status symbol that ensures sustainable engagement.

  • 00:25:00 - 00:30:00

    The video details practical strategies for audience building, including testing content ideas on social media, repurposing successful posts into longer formats, and leveraging exponential growth opportunities. The importance of building relationships within the social media space to boost engagement is also discussed.

  • 00:30:00 - 00:36:25

    In conclusion, the speaker outlines actionable steps to grow one's audience, such as consistently promoting newsletters, engaging with existing followers, and utilizing both short and long-form content wisely. The ultimate goal is to foster true fans through meaningful interaction, ensuring both short and long-term success.

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Vídeo de perguntas e respostas

  • Why doesn't follower count matter anymore?

    Follower count is less significant due to social media's shift to an interest-based algorithm that prioritizes engagement over mere numbers.

  • What is the importance of writing in audience building?

    Writing is a vital skill for content creation that helps attract and engage audiences across various platforms.

  • How can I create an email list?

    Building an email list involves engaging your audience through valuable content and encouraging sign-ups, providing a reliable way to communicate.

  • What are the different types of content I should focus on?

    You should produce short-form to attract attention, medium-form to build competence and authority, and long-form to establish deeper connections.

  • What strategies can I use to grow my audience?

    Consider testing ideas on social media, repurposing content, engaging with like-minded individuals, and promoting your newsletter regularly.

  • Is it necessary to pay for audience growth?

    While organic growth is possible, paying for promotions can effectively accelerate audience growth if done strategically.

  • How long should I spend building my audience daily?

    It can be effectively done in 1 to 2 hours daily with a focus on quality content and engagement.

  • What is the value of newsletters?

    Newsletters represent an owned audience that provides stability and reliability compared to transient social media followers.

  • How can I determine effective content ideas?

    Analyzing the performance of past posts can help identify successful ideas to develop further.

  • What is the '1000 true fans' concept?

    This concept suggests that having a dedicated base of 1000 fans who are willing to support you financially can sustain a creative career.

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  • 00:00:03
    follower count doesn't matter anymore
  • 00:00:06
    and there is a new way to build an
  • 00:00:08
    audience well it's not really a new way
  • 00:00:09
    but it's a way that smart people are
  • 00:00:12
    building audiences this is what
  • 00:00:13
    intelligent creators are going to do in
  • 00:00:15
    the future so we're going to talk about
  • 00:00:16
    the ins and outs of that throughout this
  • 00:00:18
    video but we really need to preface this
  • 00:00:20
    with a part of my story first and how in
  • 00:00:23
    the past I absolutely hated social media
  • 00:00:26
    I didn't want to be a part of it at all
  • 00:00:27
    and now it's one of the most meaningful
  • 00:00:29
    and fulfilling things in my life when
  • 00:00:31
    most people still think it's toxic and
  • 00:00:33
    it was the key to my freedom in many
  • 00:00:35
    aspects got me out of freelance work it
  • 00:00:37
    allowed me to do what I want full-time I
  • 00:00:39
    got a lot of my time back so let's just
  • 00:00:41
    get into it I started writing on social
  • 00:00:43
    media because I wanted to do what I want
  • 00:00:46
    I feel like that's why most people are
  • 00:00:47
    here watching this video but writing
  • 00:00:49
    wasn't my first attempt at freedom and
  • 00:00:52
    before then I didn't realize that
  • 00:00:54
    writing the skill for English majors and
  • 00:00:57
    academics and Technical writers was the
  • 00:01:00
    ticket to doing what I wanted with my
  • 00:01:03
    life my first real job was as a web
  • 00:01:06
    designer at a marketing agency for
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    retailers so think furniture or
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    Appliance retailers and building
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    e-commerce sites for them so people can
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    go online see their inventory shop buy
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    it was like plug andplay we just
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    designed the sites for them and plugged
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    it into our backend that job as a web
  • 00:01:22
    designer came after working at a print
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    shop part-time while living with seven
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    other dudes in college in this frat
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    house we were living in the frat house
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    because it had six rooms we turned it
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    into seven somehow and we just didn't
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    want to pay that much for rent we wanted
  • 00:01:38
    to pay $250 to $400 each depending on
  • 00:01:42
    the room that we got because we were
  • 00:01:45
    broke college kids and while living
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    there I did everything in my power to do
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    what I want to practice these creative
  • 00:01:52
    skills that would eventually allow me to
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    do my own thing and ever since I was a
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    kid I'd always wanted to do something
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    creative so during during my time in
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    this house and prior it wasn't just all
  • 00:02:02
    in this one to two years that I lived in
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    this house it was all over the place but
  • 00:02:07
    I tried everything from photography to
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    digital art to drop shipping stores to
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    full-blown e-commerce stores like
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    selling minimalist leather wallets and
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    blue light glasses for developers
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    because I was studying programming at
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    the time and I knew that they stared at
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    screens all day so I'm like hm I should
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    create some blue light glasses and sell
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    it to them and Market it to them
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    specifically because when you first get
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    into
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    marketing or online business you're told
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    pick a niche get very specific about
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    your customer Avatar and then create
  • 00:02:36
    something specifically for them so blue
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    light glasses were being marketed to
  • 00:02:39
    everyone I wanted to Market to
  • 00:02:41
    developers and I thought I could pull
  • 00:02:43
    that off but I couldn't just because I
  • 00:02:45
    was unskilled and of course I did other
  • 00:02:47
    things like freelance web development
  • 00:02:49
    freelance SEO I tried pulling off this
  • 00:02:52
    like Drop servicing thing with a 2-hour
  • 00:02:54
    agency that's where I got the name for
  • 00:02:56
    2hour writer but in short you pick a
  • 00:02:58
    skill and then you create an offer and
  • 00:03:00
    then you uh attract clients you focus on
  • 00:03:03
    getting the clients and you Outsource
  • 00:03:04
    everything to Fiverr and of course for
  • 00:03:07
    obvious reasons that didn't work I tried
  • 00:03:09
    doing like animated explainer videos as
  • 00:03:11
    an agency all of these failed but as we
  • 00:03:14
    know failure is a very good thing you
  • 00:03:15
    don't learn anything from praise and
  • 00:03:17
    success that can actually make you go
  • 00:03:19
    blind you learn everything from
  • 00:03:20
    negativity feedback and failure if you
  • 00:03:23
    can not drown in it and you can pick
  • 00:03:25
    apart and notice the signal in those
  • 00:03:27
    things because again most of the
  • 00:03:28
    negative feedback is just people that
  • 00:03:30
    are angry at you because your World
  • 00:03:31
    Views don't mesh your goals don't align
  • 00:03:33
    the reason I got the web design job
  • 00:03:36
    after all of those failures is because I
  • 00:03:38
    was in my fifth year of University I
  • 00:03:41
    still had maybe two years left just
  • 00:03:43
    because I switched Majors so many
  • 00:03:45
    different times I went from business to
  • 00:03:47
    marketing to graphic design to film
  • 00:03:50
    making I spent a semester in like each
  • 00:03:52
    of these things and I switched to these
  • 00:03:54
    weird Majors eventually I landed on
  • 00:03:55
    coding and then one thing that I
  • 00:03:58
    realized here is I actually enjoyed
  • 00:04:00
    coding so much so that I was just
  • 00:04:01
    learning in my free time I'd go to the
  • 00:04:03
    library after class and I'd learn on my
  • 00:04:05
    own and then I'd go home and I'd take
  • 00:04:07
    tutorials and I ended up learning the
  • 00:04:08
    entire course curriculum that I was
  • 00:04:10
    taking in college in like 2 to three
  • 00:04:12
    weeks through self-study I stopped going
  • 00:04:14
    to classes and I still aced all the
  • 00:04:16
    tests so that showed me the power of
  • 00:04:17
    self-education if you have if you
  • 00:04:19
    actually have a goal in curiosity you
  • 00:04:22
    can learn so much more so much faster
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    than most people are and that's how you
  • 00:04:27
    get ahead of everyone else the thing
  • 00:04:28
    here is that once I got got the job I
  • 00:04:30
    knew that the clock would start ticking
  • 00:04:32
    down toward My Demise because getting a
  • 00:04:35
    job was the bane of my existence I was
  • 00:04:37
    in my fifth year of college because I
  • 00:04:38
    was trying to take out loans and push
  • 00:04:40
    back how long I would have until I had
  • 00:04:43
    to get the job just so I could practice
  • 00:04:45
    and try to make one of these businesses
  • 00:04:47
    work I was frantic like trying all of
  • 00:04:49
    these different business models just for
  • 00:04:51
    one to work before I had to get a job
  • 00:04:53
    because once I get a job I knew from
  • 00:04:56
    just my prior observation and experience
  • 00:04:58
    that it was a Down Hill battle from
  • 00:05:00
    there responsibilities would start to
  • 00:05:02
    stack up I'd fall into the conventional
  • 00:05:05
    life path all of these things would
  • 00:05:07
    happen to me that I didn't want in my
  • 00:05:10
    life but luckily thanks to all the
  • 00:05:12
    experimentation and curiosity and trying
  • 00:05:14
    all of these different business models I
  • 00:05:16
    found my way I spent most of my time at
  • 00:05:18
    the job just procrastinating on my work
  • 00:05:20
    pushing that off until the last minute
  • 00:05:22
    so I could focus on freelance web design
  • 00:05:24
    because I had learned so much that I
  • 00:05:26
    knew I was on the verge of something
  • 00:05:28
    working and so freelance web design I
  • 00:05:30
    ended up making work pretty well after a
  • 00:05:32
    few pivots I started out just selling
  • 00:05:35
    typical websites that worked I landed
  • 00:05:37
    some clients from referrals and then I
  • 00:05:39
    got more specific with the system that I
  • 00:05:41
    was offering similar to how I teach now
  • 00:05:43
    and started targeting someone more
  • 00:05:45
    specific with a specific system based on
  • 00:05:48
    the skills that I mesh together but the
  • 00:05:50
    thing here is that at this time I was
  • 00:05:52
    still working fulltime as a freelancer I
  • 00:05:55
    still hated working on projects that
  • 00:05:58
    aren't my own so that's when I finally
  • 00:06:00
    came around to social media what we're
  • 00:06:02
    talking about today it was the key to my
  • 00:06:05
    freedom so after a few months of
  • 00:06:06
    scrolling Twitter in early 2019 I
  • 00:06:10
    realized something people were just
  • 00:06:12
    writing no images no designs no
  • 00:06:14
    timeconsuming video editing like sending
  • 00:06:17
    texts to a huge public group chat people
  • 00:06:19
    were talking about things I already knew
  • 00:06:21
    I often thought I could write that tweet
  • 00:06:23
    people were using their profiles as a
  • 00:06:25
    way to attract clients a few did so with
  • 00:06:27
    web design and it's like hey could do
  • 00:06:30
    that too and finally the people were
  • 00:06:31
    actually cool I felt like I was in a
  • 00:06:33
    place that didn't have business speak or
  • 00:06:35
    the professionalism I despised but they
  • 00:06:37
    were still Cashing Out big and that's
  • 00:06:39
    when it clicked for me it's like wait
  • 00:06:41
    these people aren't sending cold emails
  • 00:06:43
    these people aren't doing Omni Channel
  • 00:06:45
    Outreach with LinkedIn and all these
  • 00:06:47
    other things that I grew to despise with
  • 00:06:49
    freelancing that just took up so much
  • 00:06:50
    time and it's like I don't want to spend
  • 00:06:52
    two three 4 hours a day doing that
  • 00:06:55
    meaningless and at this point in
  • 00:06:57
    time I was just I was young I wasn't
  • 00:06:59
    making that much money I couldn't
  • 00:07:00
    Outsource it to a team I didn't want a
  • 00:07:02
    team I wanted one thing I knew it was
  • 00:07:05
    possible with the internet so the thing
  • 00:07:06
    with people on Twitter is that they were
  • 00:07:08
    just building an audience it's like
  • 00:07:11
    that's when it all clicked oh my God
  • 00:07:13
    people can actually attract a following
  • 00:07:15
    and land clients or have customers from
  • 00:07:18
    the audience that they attract and I'm
  • 00:07:19
    like holy crap all of these musicians
  • 00:07:21
    chasing record labels and other things
  • 00:07:23
    aren't paying attention to the
  • 00:07:25
    opportunity right under their nose it's
  • 00:07:26
    like you can just build an audience
  • 00:07:28
    based around your interest and then your
  • 00:07:29
    music becomes your product and that's
  • 00:07:31
    how you promote it the same thing goes
  • 00:07:33
    for writers or authors if you want to
  • 00:07:35
    sell a book you don't have to go to a
  • 00:07:37
    big publisher anymore you just build
  • 00:07:38
    your own audience the same thing goes
  • 00:07:40
    with any kind of independent work you
  • 00:07:42
    want to do you build an audience around
  • 00:07:45
    you the thing here is that building an
  • 00:07:47
    audience isn't that people don't realize
  • 00:07:50
    it's a skill it's something that you can
  • 00:07:52
    learn it's something that you can study
  • 00:07:53
    and practice and get better at it's not
  • 00:07:55
    something you just get on the social
  • 00:07:57
    media and think oh these people are just
  • 00:07:59
    catch ing onto their algorithm they're
  • 00:08:00
    all lucky you don't understand it
  • 00:08:02
    because you haven't studied it you
  • 00:08:03
    haven't practiced it you don't know that
  • 00:08:06
    it's a skill just like programming or
  • 00:08:07
    web design or anything else growing on
  • 00:08:09
    social media attracting attention to you
  • 00:08:12
    marketing is a skill so this is when I
  • 00:08:14
    realized that writing of all things
  • 00:08:17
    something I'd never thought I'd become a
  • 00:08:19
    writer was the key to my success because
  • 00:08:22
    on social media what do you do you write
  • 00:08:25
    even if you don't think you write you're
  • 00:08:26
    writing when you're outlining YouTube
  • 00:08:28
    Scripts it's writing when you're writing
  • 00:08:30
    on Twitter and not having to show your
  • 00:08:32
    face it's writing when you cross poost
  • 00:08:34
    those to Instagram like a lot of people
  • 00:08:36
    do that's still writing you're just
  • 00:08:38
    putting it in image format real scripts
  • 00:08:40
    Tik Tok scripts you write the script
  • 00:08:42
    beforehand so you can actually
  • 00:08:43
    articulate your thoughts and you're not
  • 00:08:44
    going into the video blindly and
  • 00:08:46
    wondering like why you're not a good
  • 00:08:48
    speaker it's because you didn't write it
  • 00:08:49
    out first you're a writer this is
  • 00:08:51
    everything that we're going to teach in
  • 00:08:53
    the writer's boot camp that starts very
  • 00:08:54
    soon enrollment closes very soon
  • 00:08:56
    depending on when this video goes out
  • 00:08:58
    but I teach you my entire content
  • 00:08:59
    ecosystem I help you build it out that
  • 00:09:01
    goes from writing posts to threads to
  • 00:09:04
    newsletters then turning the post into
  • 00:09:06
    all platform posts and real short
  • 00:09:08
    scripts if that's what you want to do
  • 00:09:10
    turning the newsletter or thread into
  • 00:09:12
    YouTube video scripts or solo podcast
  • 00:09:15
    scripts so it's this entire you do all
  • 00:09:17
    content with just writing for 1 to two
  • 00:09:19
    hours a day and this is the first time
  • 00:09:21
    that I actually am teaching part of my
  • 00:09:23
    YouTube strategy as a part of that link
  • 00:09:26
    is in the description to that but we'll
  • 00:09:27
    get into the importance of all of this
  • 00:09:30
    later in the video we need to talk about
  • 00:09:32
    the future of audience building because
  • 00:09:34
    social media has switched to an interest
  • 00:09:37
    graph right Twitter and other things
  • 00:09:39
    they used to be chronological based on
  • 00:09:42
    who you follow those are the posts that
  • 00:09:43
    you would be shown but now interest
  • 00:09:45
    graph Tik Tok Instagram reels other
  • 00:09:47
    things have gained popularity even
  • 00:09:49
    YouTube algorithm and now Twitter or X
  • 00:09:52
    the for you page has changed everything
  • 00:09:55
    because now what you see are the things
  • 00:09:57
    that you share and engage with more
  • 00:09:59
    often or the things that you give more
  • 00:10:00
    attention so this is a blessing and a
  • 00:10:03
    curse it's a blessing because follower
  • 00:10:05
    count doesn't really matter anymore you
  • 00:10:08
    can post something and if it's good and
  • 00:10:10
    if you actually have the skill of
  • 00:10:12
    content writing and engagement and
  • 00:10:13
    social media like we talked about
  • 00:10:15
    earlier you know how to make it work
  • 00:10:17
    then you can consistently go viral of
  • 00:10:21
    course that's not what we want to B Bank
  • 00:10:23
    on as we'll talk about but it's possible
  • 00:10:26
    your follower account doesn't really
  • 00:10:27
    matter because now you can write a viral
  • 00:10:30
    post have it go viral and then funnel
  • 00:10:32
    that traffic to an email list before we
  • 00:10:34
    go further I want to share a quote that
  • 00:10:36
    Naval posted recently because it will
  • 00:10:38
    frame a lot shorts reels and tweets are
  • 00:10:41
    naturally shallow because there's no
  • 00:10:43
    time to go deep that's important because
  • 00:10:46
    if you want to survive as a Creator
  • 00:10:49
    going into the future then all of these
  • 00:10:50
    short form platforms they're not going
  • 00:10:52
    to be as relevant as you think they are
  • 00:10:54
    in the future and you're not going to
  • 00:10:56
    get all the results that you want out of
  • 00:10:58
    them banking on YouTube advertisements
  • 00:11:00
    to pay you or now X advertisements like
  • 00:11:03
    the payouts for creators that have been
  • 00:11:05
    increasing that's not a good way to
  • 00:11:08
    control your income you need a way to
  • 00:11:10
    consistently sell products and services
  • 00:11:13
    that help other people and that you can
  • 00:11:14
    charge more for I can make like 300
  • 00:11:16
    bucks a week or a month on Instagram
  • 00:11:19
    reels I can make like a thousand here
  • 00:11:21
    and there on Twitter I can make 10,000
  • 00:11:23
    here and there on YouTube now that's
  • 00:11:25
    life-changing money for a lot of people
  • 00:11:27
    but with the same amount traffic me
  • 00:11:29
    creating the same exact videos I can
  • 00:11:31
    make 3 to 4 million a year selling my
  • 00:11:34
    own products or Services the other point
  • 00:11:36
    here with tweets shorts reels being
  • 00:11:38
    shallow is that to stay relevant on
  • 00:11:40
    social media you can't go as deep as you
  • 00:11:42
    used to you have to stay rather shallow
  • 00:11:45
    this isn't a bad thing because you're
  • 00:11:46
    forced to meet people where they are
  • 00:11:48
    beginner level and actually change their
  • 00:11:50
    lives to the point of understanding your
  • 00:11:51
    depth if you understand the stages of
  • 00:11:53
    psychological development or ego
  • 00:11:55
    development you understand that people
  • 00:11:57
    are operating at different stages of
  • 00:11:59
    those development and most people are
  • 00:12:01
    lower on those stages and those are the
  • 00:12:03
    ones on social media not really focused
  • 00:12:06
    on a goal they're very distracted and so
  • 00:12:08
    your job if you're trying to raise
  • 00:12:10
    Consciousness or you're trying to help
  • 00:12:12
    people develop towards what they're
  • 00:12:15
    meant to do then you're going to have to
  • 00:12:17
    start rather shallow this is what a lot
  • 00:12:18
    of the spirituality people get mixed up
  • 00:12:21
    is they're trying to Target people in
  • 00:12:22
    this uni of stage or even this
  • 00:12:24
    Transcendent stage and they don't
  • 00:12:25
    realize that that's like 1% of the
  • 00:12:27
    population you can still talk about your
  • 00:12:28
    interest but you have to frame them for
  • 00:12:30
    the people lower and raise them up the
  • 00:12:32
    ladder to where you are so people think
  • 00:12:34
    that writing clickbait Hooks and other
  • 00:12:36
    things are all bad which that just isn't
  • 00:12:38
    the case one stock can be down while the
  • 00:12:41
    index fund is up it's not only one thing
  • 00:12:44
    that makes something bad if the hook is
  • 00:12:46
    rather shallow and click baity but the
  • 00:12:49
    entire content of the video expands
  • 00:12:51
    someone's mind and takes them beyond
  • 00:12:53
    that then I would say The overarching
  • 00:12:55
    Narrative of that specific thing that
  • 00:12:57
    you're trying to label as good or bad is
  • 00:13:00
    good now the last thing here before we
  • 00:13:01
    move on is that if you want to build and
  • 00:13:04
    keep your audience newsletters are more
  • 00:13:06
    important than ever social media becomes
  • 00:13:08
    a first layer for followers to be
  • 00:13:10
    introduced to you not a place to be
  • 00:13:12
    nurtured or educated again this is
  • 00:13:14
    mostly so if follower count doesn't
  • 00:13:17
    really matter anymore and anyone can go
  • 00:13:18
    viral what do we do I'm going to read a
  • 00:13:21
    tweet by Alex liberman because I feel
  • 00:13:24
    like it frames things pretty well I'm
  • 00:13:25
    long-term bullish on newsletters owned
  • 00:13:28
    audience is more important than ever
  • 00:13:29
    before as social alos switch to interest
  • 00:13:32
    graph podcasts is just as crowded as
  • 00:13:34
    email and audience growth is way harder
  • 00:13:36
    the unit economics are beautiful at
  • 00:13:38
    scale 80% plus margins there are tons of
  • 00:13:41
    new newsletters but most of them are
  • 00:13:43
    care more about shortterm
  • 00:13:45
    monetization versus long-term reader
  • 00:13:47
    loyalty what have I been talking about
  • 00:13:49
    for the past two to three years in my
  • 00:13:50
    videos there's a group of people that
  • 00:13:52
    get great success when they learn from
  • 00:13:54
    me about writing and newsletters and
  • 00:13:56
    other things like that they really enjoy
  • 00:13:57
    it because it allows them to express
  • 00:13:59
    their interest and then there's other
  • 00:14:01
    more marketing direct response marketing
  • 00:14:03
    crowd that absolutely freaking hates
  • 00:14:05
    that I write super long newsletters it's
  • 00:14:07
    actually kind of funny to see them whine
  • 00:14:09
    online occasionally but the thing here
  • 00:14:11
    is they're sending emails out every day
  • 00:14:13
    it's very shortterm very shallow they're
  • 00:14:14
    not really helping anyone it's see my
  • 00:14:16
    last video on the death of the personal
  • 00:14:18
    brand where they are the definition of
  • 00:14:20
    like the cliche personal brand where
  • 00:14:22
    they aren't focused on audience they
  • 00:14:23
    don't care as long as you join their
  • 00:14:25
    email list and you get funneled into
  • 00:14:27
    their product and they make 50 bucks off
  • 00:14:29
    you they're good to go that's it so
  • 00:14:31
    they're incentivized to focus on these
  • 00:14:34
    very very shallow topics that Target and
  • 00:14:37
    potentially exploit problems in your
  • 00:14:40
    life that don't really need to be solved
  • 00:14:41
    just yet or they're solving the wrong
  • 00:14:43
    problems they're solving the problems
  • 00:14:45
    that are going to squeeze the most money
  • 00:14:47
    out of you as possible rather than the
  • 00:14:49
    problems that they deem important or the
  • 00:14:51
    problems that they value but they don't
  • 00:14:53
    have very many values so for trust
  • 00:14:55
    Authority and leverage long form matters
  • 00:14:58
    more for traffic virality and attention
  • 00:15:00
    short form matters more the point is
  • 00:15:03
    that both matter if you rely on one you
  • 00:15:05
    limit your long-term success yes you can
  • 00:15:08
    talk about shallow topics on social
  • 00:15:09
    media all day and make some quick cash
  • 00:15:11
    but you aren't building something that
  • 00:15:13
    will last years from now both in terms
  • 00:15:14
    of digital and mental real estate if you
  • 00:15:17
    don't write long form not only will you
  • 00:15:18
    be forgotten in people's minds but your
  • 00:15:20
    business can be shut down by social
  • 00:15:22
    platforms at the snap of a finger if you
  • 00:15:24
    don't write short you don't build your
  • 00:15:26
    audience if you don't write long you
  • 00:15:28
    don't keep your audience your follower
  • 00:15:30
    account doesn't represent your audience
  • 00:15:31
    size anymore because the 4 youu Pages
  • 00:15:34
    exist where everyone goes viral an email
  • 00:15:36
    list is the only true representative of
  • 00:15:39
    your audience size an email list is the
  • 00:15:41
    new status symbol nobody can take away
  • 00:15:43
    an email list from you so let's piece
  • 00:15:45
    this all together really quick first is
  • 00:15:47
    write short form to attract people
  • 00:15:49
    because we're talking about newsletters
  • 00:15:51
    and email lists and having an owned
  • 00:15:53
    audience your actual audience but how do
  • 00:15:55
    you fuel that thing you need a traffic
  • 00:15:57
    Source still you can't just write off
  • 00:15:59
    social media and uh expect your
  • 00:16:01
    newsletter list to grow it's like those
  • 00:16:03
    authors those new Authors that just
  • 00:16:05
    think that Amazon of all things is going
  • 00:16:08
    to send a ton of traffic to their books
  • 00:16:09
    that they post on Amazon they post
  • 00:16:11
    something on Amazon and and just expect
  • 00:16:12
    to be millionaires from their books you
  • 00:16:14
    have to Market yourself you need an
  • 00:16:16
    audience of your own nowadays if you're
  • 00:16:19
    not going the traditional route of
  • 00:16:20
    having a publisher or a record label or
  • 00:16:23
    other thing like that where it's more a
  • 00:16:25
    centralized traffic source that you can
  • 00:16:27
    sign up for as a creator creative or an
  • 00:16:29
    independent person and have them give
  • 00:16:31
    you some form of business because they
  • 00:16:33
    believe in the product so short form is
  • 00:16:35
    your base in today's social media
  • 00:16:38
    environment write about your opinions
  • 00:16:40
    give short actionable advice but don't
  • 00:16:41
    fill in the blanks let people ask
  • 00:16:43
    questions for more engagement make
  • 00:16:45
    polarizing statements that are true from
  • 00:16:47
    your perspective let people filter
  • 00:16:48
    themselves out if they can't see both
  • 00:16:50
    sides so in the simplest of explanations
  • 00:16:53
    pick an idea any idea even one from this
  • 00:16:56
    video if you want to write it from your
  • 00:16:58
    own perspective don't worry about the
  • 00:17:00
    first draft edit it make it attention
  • 00:17:02
    grabbing and impactful reference others
  • 00:17:04
    content structures not ideas to enhance
  • 00:17:07
    your own if you want a swipe file that
  • 00:17:09
    will be giving out in the writer's boot
  • 00:17:11
    camp you can find that via a link in the
  • 00:17:13
    description it takes you to Cortex which
  • 00:17:16
    is the second brain app for writers and
  • 00:17:18
    creators and then last iterate with
  • 00:17:20
    feedback based on engagement the problem
  • 00:17:22
    people have with short form is that they
  • 00:17:24
    don't want to be shallow they don't want
  • 00:17:26
    to play the short form game they feel
  • 00:17:28
    like they're too good for beginners who
  • 00:17:31
    actually care about the topics the
  • 00:17:32
    shallow topics that you're going to
  • 00:17:33
    write about because they help them at
  • 00:17:35
    their level of development you need to
  • 00:17:37
    think of all of your content as one unit
  • 00:17:39
    your posts threads and newsletters are
  • 00:17:41
    all one organism short form is for
  • 00:17:43
    attracting a broad and somewhat shallow
  • 00:17:45
    audience medium form like threads or
  • 00:17:47
    shorter YouTube videos is about going a
  • 00:17:48
    bit deeper and letting the right people
  • 00:17:50
    choose to join your newsletter watch
  • 00:17:52
    your videos or read your books guides or
  • 00:17:54
    courses long form like newsletters and
  • 00:17:56
    long videos or podcasts is for the
  • 00:17:58
    dedicated ated fans they are aligned
  • 00:18:00
    with your goals and want to learn as
  • 00:18:01
    much from you as they can now the second
  • 00:18:03
    thing we first write short form to
  • 00:18:05
    attract people and then we write medium
  • 00:18:07
    form to educate people so in my eyes the
  • 00:18:09
    role of medium form content is to
  • 00:18:11
    display competence we're talking about
  • 00:18:14
    threads we're talking about carousels
  • 00:18:16
    we're talking about shorter YouTube
  • 00:18:17
    videos and we're also talking about
  • 00:18:19
    threads on the Instagram app threads
  • 00:18:22
    those I've been doing pretty well for me
  • 00:18:23
    and we're talking about LinkedIn posts
  • 00:18:25
    what you need to understand here is that
  • 00:18:27
    my most popular video on this channel on
  • 00:18:30
    going monk mode and getting ahead of 99%
  • 00:18:32
    of people then everyone took that title
  • 00:18:34
    and now it's just overblown was exactly
  • 00:18:37
    from a thread that I wrote about 6
  • 00:18:40
    months prior to that I just read the
  • 00:18:42
    thread to the camera and that thread
  • 00:18:45
    came from a post from a few years ago
  • 00:18:49
    how to get ahead of 99% of people was an
  • 00:18:51
    idea that I posted on Twitter I think
  • 00:18:55
    like in 2020 or even 2019 so we'll talk
  • 00:18:58
    about that little progression in the
  • 00:18:59
    last section of this video threads
  • 00:19:01
    carousels and short videos are great at
  • 00:19:03
    building authority and trust giving
  • 00:19:05
    people enough information to instant
  • 00:19:07
    follow you and leading a lot more people
  • 00:19:08
    to the bottom of your thread where you
  • 00:19:10
    can promote your newsletter opt-in or
  • 00:19:12
    even product so the thing here is that
  • 00:19:14
    you can build in a highquality audience
  • 00:19:16
    with threads alone and become very
  • 00:19:18
    authoritative but the problem here Still
  • 00:19:20
    Remains is that your follower count
  • 00:19:22
    doesn't matter anymore you can't
  • 00:19:25
    guarantee that one you're going to go
  • 00:19:27
    viral every single day and to that your
  • 00:19:29
    content will even be seen by the people
  • 00:19:31
    that follow you it could be all new
  • 00:19:32
    people who know nothing about you so in
  • 00:19:34
    order to stay cultivate an audience of
  • 00:19:37
    people and make sure that they see your
  • 00:19:38
    stuff time and time again because that's
  • 00:19:40
    more important than people just seeing
  • 00:19:42
    your stuff once and then disappearing
  • 00:19:43
    and never seeing stuff again it's
  • 00:19:45
    extremely important for people to see
  • 00:19:47
    your content over and over again that's
  • 00:19:49
    why you're creating it so step three
  • 00:19:52
    after writing short form to attract
  • 00:19:53
    people medium form to display competence
  • 00:19:56
    we're going to write long form to create
  • 00:19:58
    1,000 and true fans all of your content
  • 00:20:00
    should lead people up a hierarchy of
  • 00:20:02
    trust and value posts lead to readers
  • 00:20:05
    threads lead to fans newsletters lead to
  • 00:20:07
    super fans and if you're familiar with
  • 00:20:09
    the 1000 true fans concept an Engaged
  • 00:20:11
    email list is all you need to set
  • 00:20:13
    yourself up for life now I was first
  • 00:20:15
    introduced to this power after I read
  • 00:20:17
    the book The Invisible selling Machine
  • 00:20:18
    by Ryan dice this is one of the few
  • 00:20:21
    business books that I've actually read
  • 00:20:22
    Because I get most of my business advice
  • 00:20:24
    from psychology metaphysics and
  • 00:20:25
    philosophy and now while I don't use his
  • 00:20:27
    tactics anymore from the book it taught
  • 00:20:29
    me one specific thing in the book I
  • 00:20:32
    don't have it with me so don't quote me
  • 00:20:33
    on this or the numbers but in the first
  • 00:20:35
    part of the book he talks about a story
  • 00:20:37
    where he was just in a very bad place he
  • 00:20:39
    wasn't going to make it he had to come
  • 00:20:40
    up with a lot of money fast and so what
  • 00:20:43
    he did he went to his computer he typed
  • 00:20:45
    up an email he sent it and boom
  • 00:20:48
    overnight he had over $100,000 in his
  • 00:20:51
    bank account and so at the time my naive
  • 00:20:52
    little mind was like what you can just
  • 00:20:55
    make an email and magically $100,000
  • 00:20:58
    appears in your bank account but then
  • 00:20:59
    once I actually got into it and
  • 00:21:00
    understood business more it's like no he
  • 00:21:02
    has a list full of people that want to
  • 00:21:05
    buy from him he creates an offer he
  • 00:21:07
    pitches it to them it's valuable to the
  • 00:21:09
    audience that he's giving it to they buy
  • 00:21:12
    and he cashes out big because he has
  • 00:21:15
    good rapport with that list and probably
  • 00:21:18
    doesn't promote too much so when he does
  • 00:21:19
    it's like a flood and people who haven't
  • 00:21:22
    experienc this power of a newsletter
  • 00:21:24
    before don't really care to build one
  • 00:21:26
    until they actually start building one
  • 00:21:27
    and then they realize that power the
  • 00:21:29
    problem with all of this is that people
  • 00:21:30
    that have only worked jobs their entire
  • 00:21:33
    life which there's nothing wrong with
  • 00:21:34
    that of course as always I have to
  • 00:21:36
    always mention that I'm not one of the
  • 00:21:37
    guys that's like quit your 9o5 job and
  • 00:21:39
    maybe it sounds like that sometimes but
  • 00:21:41
    that's not my actual Viewpoint the thing
  • 00:21:42
    is is if you've been in a job all of
  • 00:21:44
    your life you only understand the labor
  • 00:21:48
    theory of value where it's like I do
  • 00:21:50
    this much work I get this much in my
  • 00:21:52
    bank account every week or two weeks
  • 00:21:54
    it's not asymmetric it's it's not
  • 00:21:56
    actually how the world Works you're not
  • 00:21:58
    getting paid in accordance with the
  • 00:22:00
    value that you provide and once you
  • 00:22:01
    start doing that it takes some time for
  • 00:22:03
    your mind to shift over of like hey I
  • 00:22:04
    can send one email out and depending on
  • 00:22:07
    how long I've been doing this I can make
  • 00:22:08
    $500,000 to a million dollars depending
  • 00:22:11
    on what my skill level is and how good
  • 00:22:12
    the product is and those are very big
  • 00:22:14
    numbers I probably shouldn't have said
  • 00:22:15
    500 to a million uh I can make $10,000
  • 00:22:19
    in an email so let's talk about how to
  • 00:22:21
    build an audience in 2025 I've talked
  • 00:22:25
    about these a few times so this video is
  • 00:22:27
    best complemented with my other how to
  • 00:22:30
    build an audience even if you have zero
  • 00:22:32
    followers or videos like that videos in
  • 00:22:34
    the one person business playlist will
  • 00:22:35
    complement this well and it will fill in
  • 00:22:38
    knowledge gaps that may you may be
  • 00:22:40
    missing in this video audience building
  • 00:22:42
    comes down to six things one is testing
  • 00:22:45
    ideas and structures on social media and
  • 00:22:47
    when I say structures here I'm talking
  • 00:22:49
    about the structure of a post go and
  • 00:22:50
    look on social media scroll for 10 20 30
  • 00:22:54
    posts and notice how things are
  • 00:22:56
    structured go scroll through my timeline
  • 00:22:58
    and you can see okay there's just blocks
  • 00:23:00
    of sentences there's paragraphs there's
  • 00:23:03
    line breaks between them there's long
  • 00:23:05
    tweets there's short tweets there's ones
  • 00:23:06
    with bullet points there's threads
  • 00:23:08
    there's other things so you're testing
  • 00:23:09
    different structures and ideas within
  • 00:23:11
    those structures two is having a
  • 00:23:13
    catalyst strategy for new posts three is
  • 00:23:15
    turning best ideas into threads and
  • 00:23:17
    newsletters four is repurposing your
  • 00:23:19
    writing to other platforms five is
  • 00:23:21
    taking advantage of exponential events
  • 00:23:23
    and six is sending everyone to your
  • 00:23:25
    newsletter these are the only things you
  • 00:23:27
    need to focus on every morning when done
  • 00:23:29
    well it should take no longer than 1 to
  • 00:23:31
    2 hours a day again this can be done
  • 00:23:34
    part-time first thing we need to
  • 00:23:35
    understand is that social media posts
  • 00:23:37
    are the new MVP minimum viable product
  • 00:23:40
    so if you have an audience you don't
  • 00:23:42
    really have to do much market research
  • 00:23:44
    you're doing market research every day
  • 00:23:46
    just by posting content so social media
  • 00:23:48
    becomes this testing ground for ideas
  • 00:23:50
    and angles and hooks you can take the
  • 00:23:52
    Angles and hooks and pop them into uh
  • 00:23:55
    paid ads if you want and you already
  • 00:23:57
    know that they're going to do better
  • 00:23:58
    than most and you don't have to spend
  • 00:23:59
    money to test them so in short you post
  • 00:24:02
    on social media turn your best posts
  • 00:24:03
    into threads and newsletters turn your
  • 00:24:05
    best threads and newsletters into free
  • 00:24:07
    downloads turn your free downloads into
  • 00:24:09
    an information product or service turn
  • 00:24:11
    your information product or service into
  • 00:24:13
    a software physical product book or
  • 00:24:15
    other scalable business so what we're
  • 00:24:17
    doing here is we're testing ideas on
  • 00:24:19
    social media Distributing those to other
  • 00:24:21
    platforms depending on the ones that do
  • 00:24:22
    really well you know that's what your
  • 00:24:24
    audience wants so you turn that into a
  • 00:24:26
    free download and an information product
  • 00:24:28
    for cash flow because it costs like 0 to
  • 00:24:31
    do that we're going to talk about
  • 00:24:32
    information and education products in
  • 00:24:35
    the next video I believe and the
  • 00:24:37
    importance of them because most people
  • 00:24:38
    don't understand that education is
  • 00:24:40
    arguably the most important product that
  • 00:24:42
    you can sell not only for human behavior
  • 00:24:44
    change and the value that you can
  • 00:24:45
    provide for someone else because
  • 00:24:47
    education determines how you see the
  • 00:24:49
    world and everything you can do in your
  • 00:24:50
    life but it's also extremely high profit
  • 00:24:53
    margins it's profitable the economy
  • 00:24:55
    favors the profitable so they're only
  • 00:24:57
    going to become more and more of a thing
  • 00:24:58
    and then once you have that cash flow
  • 00:25:00
    and you have a validated idea in the
  • 00:25:02
    form of an information product you can
  • 00:25:04
    turn that information product the basis
  • 00:25:06
    of it like I have with two-hour writer
  • 00:25:07
    into cortex you can do that because you
  • 00:25:10
    have the money to do so you're not
  • 00:25:12
    taking out loans or getting VC money for
  • 00:25:14
    a startup anymore you're doing this now
  • 00:25:17
    the second thing you need is an idea
  • 00:25:19
    Catalyst because while social media is
  • 00:25:21
    different right now not all of your
  • 00:25:23
    posts are going to go viral and there's
  • 00:25:25
    still such a thing as beginner hell you
  • 00:25:26
    have to get over a certain hump of
  • 00:25:28
    followers and you need a way to test
  • 00:25:30
    whether your ideas are good or not so
  • 00:25:31
    there's a few ways to do this we're
  • 00:25:33
    going to first start with the most
  • 00:25:34
    controversial which is pay to play and I
  • 00:25:36
    want to frame it this way ads allow you
  • 00:25:38
    to pay a platform like Facebook or
  • 00:25:40
    Google to show your post to more of
  • 00:25:42
    Their audience but ads aren't the only
  • 00:25:44
    way to reach a larger audience in fact
  • 00:25:46
    I'd rather not pay the platform for it
  • 00:25:48
    like Facebook or Google I'd rather pay
  • 00:25:50
    an individual with whom I want to build
  • 00:25:52
    a relationship and who has a highly
  • 00:25:54
    engaged audience already almost anyone
  • 00:25:56
    who has a social media audience also has
  • 00:25:58
    a service where they help you grow or
  • 00:26:01
    they advertise spots to get in front of
  • 00:26:03
    that audience being shared on social
  • 00:26:05
    media by a larger account and paying
  • 00:26:06
    them for that is on par with paid ads
  • 00:26:09
    and paid sponsorships when you pay a
  • 00:26:12
    podcast for a sponsorship spot you're
  • 00:26:14
    paying them to get in front of their
  • 00:26:16
    audience the same thing goes with a
  • 00:26:18
    newsletter sponsorship this is just like
  • 00:26:20
    hey I'm going to pay you and you share
  • 00:26:22
    my post and I'm not even asking them to
  • 00:26:23
    buy anything I'm just wanting to see if
  • 00:26:25
    my content does well and I can attract
  • 00:26:27
    some followers from them the best way to
  • 00:26:29
    do this in my eyes is to just DM
  • 00:26:31
    accounts that have over 20,000 is
  • 00:26:33
    followers and ask if they can help you
  • 00:26:35
    with growth or if they offer some kind
  • 00:26:38
    of promotion the thing with big Brands
  • 00:26:39
    and going after large accounts with this
  • 00:26:41
    is that one most of them just don't have
  • 00:26:43
    the time to check their DMS they have
  • 00:26:44
    multiple different platforms they have
  • 00:26:46
    businesses to run they're not going to
  • 00:26:47
    spend 8 to 12 hours a day managing 300
  • 00:26:50
    DMS across different platforms and they
  • 00:26:53
    charge a lot because audiences are
  • 00:26:55
    extremely valuable I know people that
  • 00:26:57
    actually charge charge $10,000 for 10
  • 00:27:00
    shares on social media right now so even
  • 00:27:02
    if you grow on social media and aren't
  • 00:27:04
    able to sell a product or service you
  • 00:27:05
    could just you have an audience that's
  • 00:27:07
    as valuable as anything now if you don't
  • 00:27:10
    want to invest in growth one that's fine
  • 00:27:12
    but two I'd question whether you're
  • 00:27:13
    serious about building your life's work
  • 00:27:15
    you'll spend $40 on a nice pleasurable
  • 00:27:17
    dinner but you won't spend that much on
  • 00:27:19
    business traffic that could make you 10x
  • 00:27:21
    more if you have a product and
  • 00:27:23
    understand the concept of Roi a lot of
  • 00:27:24
    people don't see the value in this or
  • 00:27:26
    they scream that it's inauthentic and
  • 00:27:27
    you should just grow organically which
  • 00:27:29
    you can that's perfectly fine but if you
  • 00:27:31
    have a product or service and you get a
  • 00:27:33
    lot of traffic to that by paying for an
  • 00:27:35
    audience like you would for paid ads and
  • 00:27:37
    you get an Roi from it then not only do
  • 00:27:40
    you keep part of the audience because
  • 00:27:42
    they follow you and go into your
  • 00:27:43
    newsletter that doesn't really happen
  • 00:27:44
    with paid ads that much unless you're
  • 00:27:46
    smart but you're also generating traffic
  • 00:27:48
    to your product or service and probably
  • 00:27:50
    making money and no I don't agree with
  • 00:27:52
    the people who think investing money in
  • 00:27:53
    your business growth in a smart way and
  • 00:27:55
    not fueling these corporate plat forms
  • 00:27:58
    with paid ads money I'd rather go
  • 00:28:00
    straight to the individual and help them
  • 00:28:02
    out and they help me out now most of you
  • 00:28:04
    don't care about this but if you're in
  • 00:28:05
    the social media space and people that
  • 00:28:07
    talk about it on social media people are
  • 00:28:09
    in two different camps it's like oh I
  • 00:28:10
    grew without paid retweets or this and
  • 00:28:14
    that it's like good job that's actually
  • 00:28:15
    really good that's awesome but to write
  • 00:28:18
    it off as a strategy that doesn't work
  • 00:28:21
    or something that isn't extremely
  • 00:28:23
    valuable is just stupid and if you are
  • 00:28:26
    supposed to be this person that teaches
  • 00:28:28
    audience building in social media you're
  • 00:28:29
    writing off one of the things that's
  • 00:28:31
    actually going to accelerate growth the
  • 00:28:32
    most you're pretty dumb and if they
  • 00:28:34
    don't work for you it's because you
  • 00:28:36
    don't know what you're doing now I
  • 00:28:38
    haven't done this in 3 years and I
  • 00:28:40
    actually try to stay away from teaching
  • 00:28:42
    it because I don't do it currently but
  • 00:28:44
    when I was just starting out and getting
  • 00:28:46
    a 9o5 was the bane of my existence and I
  • 00:28:48
    hated freelancing and wanted to get out
  • 00:28:50
    of it as soon as possible you bet that
  • 00:28:52
    I'm going to do everything in my power
  • 00:28:54
    to do that and only good things have
  • 00:28:56
    come from that I'm I'm only here because
  • 00:28:58
    of it but the thing here is you don't
  • 00:29:00
    need to do that so the second option is
  • 00:29:02
    just building a tribe you should do this
  • 00:29:04
    either way whether you decide to pay or
  • 00:29:06
    not and it's not like you have to pay a
  • 00:29:07
    ton to begin with I'm going to stop
  • 00:29:09
    talking about this topic if you're smart
  • 00:29:11
    you'll make it work so what you do here
  • 00:29:13
    is people will think of this as like an
  • 00:29:15
    engagement group or an engagement pod
  • 00:29:17
    that's not what it is at all this isn't
  • 00:29:19
    something that you're just tossed into
  • 00:29:21
    and expected to like work with people
  • 00:29:23
    that you don't care about you're trying
  • 00:29:24
    to inject yourself into a social media
  • 00:29:26
    tribe so you find a accounts around your
  • 00:29:28
    size add them to a list or bookmark
  • 00:29:30
    their profiles and reply to their
  • 00:29:32
    content every day then eventually you
  • 00:29:34
    take the conversation from the replies
  • 00:29:36
    to the DM so you're starting
  • 00:29:38
    conversations in their replies you're
  • 00:29:40
    giving your own insights and your own
  • 00:29:41
    stories and your own anecdotes for the
  • 00:29:43
    post that they write you're not just
  • 00:29:45
    regurgitating what they say you're not
  • 00:29:47
    just replying with oh great post or this
  • 00:29:49
    or that you're starting an actual
  • 00:29:51
    conversation and if you aren't naturally
  • 00:29:53
    skilled or extroverted in talking to
  • 00:29:56
    other people then this is also a time
  • 00:29:58
    where you should probably research
  • 00:30:00
    social dynamics and how to hold
  • 00:30:02
    conversations you're just doing it
  • 00:30:03
    online and then once you're in the DMS
  • 00:30:05
    and you're talking you're having the
  • 00:30:06
    conversation you just ask them if
  • 00:30:08
    they're doing anything to grow like what
  • 00:30:10
    strategies they're doing it's like hey
  • 00:30:11
    dude I'm I'm trying to grow just the
  • 00:30:12
    same as you have you come across
  • 00:30:14
    anything interesting that's actually
  • 00:30:15
    helped you and then if they have they're
  • 00:30:17
    probably going to share it with you
  • 00:30:18
    because you're a friend or then that's
  • 00:30:20
    when you can position yourself to be
  • 00:30:22
    like hey do you want to like share my
  • 00:30:24
    post like if I send you a thread you can
  • 00:30:25
    send me one back and then we'll both
  • 00:30:27
    share it how does that sound and then
  • 00:30:29
    once you do this with four five six
  • 00:30:31
    people then you have this group where
  • 00:30:34
    when you want to test an idea you just
  • 00:30:36
    send it to them they share it and then
  • 00:30:37
    one it has more potential to go viral
  • 00:30:40
    two you generate more traffic you
  • 00:30:41
    generate more followers and the more
  • 00:30:42
    consistent you are with that you realize
  • 00:30:44
    you have these levers that you can pull
  • 00:30:45
    for audience growth now the third way
  • 00:30:47
    you can do this and remember that we're
  • 00:30:49
    creating an idea Catalyst here we're
  • 00:30:51
    trying to find a way to get our posts in
  • 00:30:54
    front of other audiences so we there's a
  • 00:30:57
    way toay to do that there's building a
  • 00:30:59
    tribe to get in front of your audience's
  • 00:31:01
    tribe and then there's another way to
  • 00:31:02
    exchange value which isn't in the form
  • 00:31:05
    of money so if you have a large audience
  • 00:31:08
    on Instagram and I have one on Twitter
  • 00:31:11
    then you can reach out and be like hey
  • 00:31:12
    I'll share you on Instagram if you share
  • 00:31:14
    me on Twitter and then you're good to go
  • 00:31:16
    there or if you have a service or a
  • 00:31:18
    product or something that you can offer
  • 00:31:19
    people like if you want to reach out to
  • 00:31:21
    a larger account and be like hey I will
  • 00:31:23
    create this land I'll create a landing
  • 00:31:25
    page for you or I'll write an email for
  • 00:31:27
    you uh if you give me 5 to 10 retweets
  • 00:31:30
    or shares on whatever platform you're
  • 00:31:32
    doing this on so you can get creative as
  • 00:31:34
    you want with this because social
  • 00:31:35
    capital and trading Goods is just as
  • 00:31:38
    viable as trading money for these things
  • 00:31:40
    so that's step one and two you have
  • 00:31:42
    these short posts that you're posting in
  • 00:31:44
    testing and then you have a way of
  • 00:31:45
    catalyzing those ideas so you can see
  • 00:31:47
    which ones do the best now step three is
  • 00:31:49
    to turn your best posts into newsletters
  • 00:31:52
    so when one post stands out as an
  • 00:31:53
    anomaly like you see okay these posts
  • 00:31:56
    have this certain level of Engagement
  • 00:31:58
    okay this one has more these ones have
  • 00:31:59
    the same you take that and you turn it
  • 00:32:01
    into more content if you want to write a
  • 00:32:04
    newsletter using this I would use the
  • 00:32:06
    bpas framework we've talked about the
  • 00:32:08
    Pas framework in my four Frameworks for
  • 00:32:11
    writing follow worthy social media
  • 00:32:13
    content video but the bpas is big idea
  • 00:32:16
    problem amplify solution so starting
  • 00:32:18
    with a big idea so you can get to the
  • 00:32:21
    point faster so it's big idea State the
  • 00:32:23
    idea in the post problem illustrator
  • 00:32:25
    relatable problem based on the big idea
  • 00:32:28
    amplify give examples of how that
  • 00:32:30
    problem impacts people's lives and
  • 00:32:32
    solution give steps lessons and insights
  • 00:32:34
    that help solve the problem so that's a
  • 00:32:36
    short and sweet way to write a
  • 00:32:37
    newsletter what I would do is just one
  • 00:32:39
    sentence big idea a few sentences
  • 00:32:42
    problem a few sentences amplify the
  • 00:32:44
    problem and how it impacts someone's
  • 00:32:46
    life that's the intro and then you have
  • 00:32:48
    a headline that states whatever it is
  • 00:32:50
    that you're talking about and then you
  • 00:32:51
    go into step-by-step solution so you add
  • 00:32:53
    step one 2 3 4 5 however many and then
  • 00:32:57
    you fill in the the context within those
  • 00:32:58
    so you have sub headlines of step one
  • 00:33:00
    step two step three and you have
  • 00:33:02
    paragraphs within those that give
  • 00:33:04
    context and teach people how to actually
  • 00:33:05
    do it that's it that's how you write a
  • 00:33:07
    newsletter of course pick a topic well
  • 00:33:09
    you're you're turning your best social
  • 00:33:10
    post into that newsletter now step four
  • 00:33:12
    and this one is extremely important is
  • 00:33:14
    take advantage of exponential events
  • 00:33:17
    because audience growth is nonlinear you
  • 00:33:20
    Flatline and make a little bit of
  • 00:33:22
    progress here and there or when you're
  • 00:33:23
    growing on social media you usually
  • 00:33:25
    Flatline and make a little bit of
  • 00:33:27
    progress for for an extended period of
  • 00:33:29
    time and then something works and you
  • 00:33:30
    see a bunch of viral growth all at once
  • 00:33:33
    so there are a select few posts on
  • 00:33:35
    Twitter that did really well for me
  • 00:33:37
    maybe like one out of 10 or maybe one
  • 00:33:39
    out of 20 that would bring in a lot more
  • 00:33:42
    followers and engagement than usual and
  • 00:33:44
    once I have those I can start to
  • 00:33:46
    repurpose those and incorporate them
  • 00:33:48
    more so I can grow consistently the
  • 00:33:50
    other thing with YouTube is that my
  • 00:33:52
    growth was pretty slow until I had one
  • 00:33:55
    video do extremely well which was the
  • 00:33:57
    Justin Welsh podcast on the oneperson
  • 00:33:58
    business and so I started talking about
  • 00:34:01
    the onep person business more more
  • 00:34:02
    videos started to do well started to go
  • 00:34:04
    viral all of those viewers flooded into
  • 00:34:07
    other videos because they were
  • 00:34:09
    recommended to them all of my videos saw
  • 00:34:11
    this exponential jump and I gained 200
  • 00:34:13
    300 400,000 followers in a relatively
  • 00:34:16
    short amount of time and the same thing
  • 00:34:18
    happened with my Instagram growth where
  • 00:34:19
    there were two times where I kind of
  • 00:34:22
    just fell into a trend because I was
  • 00:34:24
    experimenting if you don't experiment
  • 00:34:26
    you're never going to find out out what
  • 00:34:28
    works so I was experimenting with
  • 00:34:29
    carousels and they seem to do really
  • 00:34:31
    well and then I had my tribe share
  • 00:34:34
    individual posts from those carousels to
  • 00:34:36
    their stories and they shared different
  • 00:34:38
    carousels on different days so it's like
  • 00:34:40
    I send them the post they share the
  • 00:34:42
    first post of the carousel one day then
  • 00:34:44
    2 days later I send a middle post of the
  • 00:34:46
    carousel they send that and it would
  • 00:34:48
    almost guarantee that it always ended up
  • 00:34:50
    on the explore page and that got me up
  • 00:34:52
    to 200 something thousand followers and
  • 00:34:54
    then when I started doing the animated
  • 00:34:55
    reels the first few of those first like
  • 00:34:58
    10 did extremely well and I went to 1.2
  • 00:35:01
    million followers in like the the course
  • 00:35:04
    of one or two months so social media
  • 00:35:06
    growth is kind of like you're growing
  • 00:35:08
    very slowly or not at all and then you
  • 00:35:11
    see that big jump and then that repeats
  • 00:35:13
    until you take what works and you start
  • 00:35:15
    to integrate that into your brand and so
  • 00:35:17
    those things come up more and you start
  • 00:35:19
    to slowly sustain growth you hit this
  • 00:35:21
    Baseline level of followers that you
  • 00:35:23
    gain every single month and then if you
  • 00:35:25
    continue experimenting this is why if
  • 00:35:27
    you are the niche this isn't I mean if
  • 00:35:29
    you choose a niche and you aren't the
  • 00:35:31
    niche and you go too narrow this isn't
  • 00:35:33
    going to happen to you or at least it's
  • 00:35:35
    very less likely that it will now step
  • 00:35:37
    five here is to send everyone to your
  • 00:35:40
    newsletter put it in your YouTube
  • 00:35:42
    descriptions plug it on Twitter once a
  • 00:35:44
    day plug it if you cross post your
  • 00:35:46
    tweets to different platforms just go
  • 00:35:48
    through for 15 minutes every morning and
  • 00:35:50
    promote your newsletter whether it's a
  • 00:35:52
    backlog version or not this is what I've
  • 00:35:54
    taught in toour writer for the longest
  • 00:35:57
    time but you're sending everyone to your
  • 00:35:59
    newsletter that's just where you're
  • 00:36:00
    sending people every single day so that
  • 00:36:01
    you have one central place for the
  • 00:36:03
    people that actually want to hear from
  • 00:36:05
    you so that in a nutshell is how you
  • 00:36:08
    build an audience in 2025 with an email
  • 00:36:11
    list repurposed across all different
  • 00:36:13
    platforms that is it for this video I
  • 00:36:15
    appreciate you watching check the links
  • 00:36:17
    in the description for courses free
  • 00:36:19
    writing app cortex and other things of
  • 00:36:22
    that nature thanks again bye
Etiquetas
  • social media
  • audience building
  • writing
  • email list
  • content marketing
  • engagement
  • personal growth
  • freelancing
  • digital marketing
  • strategy