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I analyzed the top 100 clothing stores
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that opened in 2024 on Etsy and I
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noticed some specific strategies that
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all of them were using that you might
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not be aware of so in this video I'll
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break down the six specific strategies
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that these brand new top sellers are
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using to grow their Etsy stores fast
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right now like what specific pricing and
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sales strategies they're using to rocket
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launch their stores what particular
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products they're actually selling in
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their stores and even some top niches
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that many of these stores are all
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selling in so that you can FasTrack your
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Etsy success as well all of these stores
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have opened within the last 2 to 7
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months and have made anywhere from
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$5,800 in profit all the way up to
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$53,000 in profit since opening their
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stores and one of these stores already
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has over 8,000 items sold for the year
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of 2024 and they just opened so if you
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were thinking that there's no way to be
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successful with Etsy print on Demand
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with shirts then I hope that this video
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changes your mind let's start with how
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much work these stores actually had to
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put in to get that many sales starting
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with how many listings these stores
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actually have in their store only two of
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them had less than 100 listings in their
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store with the average of all of them
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actually being 522 listings for sale in
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their store and quite a few of them
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actually already had over a th listings
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in their store in the first few months
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of opening on average these top stores
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have put up 86 listings per month since
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opening and that's about about three
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listings every single day consistently
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since they opened that is a ton of time
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and energy that these stores have put
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into their shops to get the sales that
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they have but you can see it's
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absolutely paying off so strategy number
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one find a way to list consistently in
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your store while still making well
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researched designs to get yourself to
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that 500 to 1,000 listings range but
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don't worry if you already have hundreds
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of listings in your store and you're not
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getting the sales that you want some of
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these other strategies should help with
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that as well and that leads us right
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into strategy number two which is
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creating scalable designs now this
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strategy is one that I've used for years
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in my shop as well and has helped me
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grow my Etsy store to over
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$800,000 in sales since I got started
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the idea with scalable designs is that
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you come up with one really great
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looking design that's based on research
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and then you change the words and post
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it to another Niche I'd say most
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commonly you'll see this strategy used
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in niches like different professions so
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they' make a design for a teacher then
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they change the words and make it for a
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nurse or change the words and make it
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for a social worker but this strategy
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can really work in tons of different
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niches because if you come up with a
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trendy design style that adds value and
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just change the words and put it into a
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new Niche you can get into a lot more
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places on Etsy a lot faster I definitely
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saw a lot of the top sellers using this
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strategy in a particular Niche that
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we'll talk about in The Niche section
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later on as well I Do cover making
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scalable designs in my course the Pod
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Road map but if you want me to make a
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scalable designs tutorial here on
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YouTube then comment I don't know the
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word poodle down in the comments below
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and I'll consider making a tutorial for
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that and while you're down there maybe
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you'll consider subscribing now let's
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talk about sales and pricing strategies
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it's a really popular strategy on Etsy
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to run a sale in your store but what
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percentage off is the best one to run of
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all of the stores that I studied only
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three of the top stores didn't have a
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sale at all the rest of them have a sale
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of anywhere from 30% to 70% off with the
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majority of them being between 40% and
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60% off the next pricing strategy that
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almost all of these stores used was a
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loss leader if you're not familiar with
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what a loss leader is this is the
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strategy where you make one item in your
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listing a lot less expensive than all of
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the rest this could be one color of a
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size extra small or this could be the
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smallest size of a baby bodysuit but in
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either case you price this quite bit
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lower than the rest of the items in the
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listing the reason why this is a popular
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strategy on Etsy is that in the Etsy
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search results they show you the lowest
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price of that listing in the search
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results so it makes it look like your
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item is a little bit less expensive a
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lot of people like to hate on this
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strategy and say that it's clickbait or
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that customers won't like it or that
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they wouldn't shop a listing that had
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that but the research never lies only
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seven of the top stores that I
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researched didn't use a l loss leader
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strategy the top sellers that did use
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the loss leader strategy used anything
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from a small size of one of the items to
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including baby items in their listings
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and they charged anywhere from $4.99 all
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the way up to $19 as their loss leader
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so totally up to you they really were a
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big range of how much people charged for
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their cheapest item so strategy number
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three is consider using sales and loss
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leaders in your listings now don't feel
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like you need to go back and add this to
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every single listing that you have as a
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lot of those listings have probably
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already gotten their rankings and it
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might not make a big difference or be
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really the best use of your time so I
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would recommend testing this yourself
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and creating new listings that have lost
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leaders and I think that would be the
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best use of your time so you could
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really test and see if you start seeing
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a really big increase with the new
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listings that you make or not so now a
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really exciting one what products are
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these clothing stores that opened in
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2024 and sold anywhere from 800 to 8,000
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items already actually selling one of
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the stores was a baby clothing only
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store one was a sweatshirt Only Store
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two of them actually sold baby teas as
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their main product this is where you use
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a kids shirt like the 5000b and have it
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for adult women to wear or you can
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actually use something called a baby tea
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which is a women's kind of really much
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more fitted smaller cropped shirt six
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stores mainly sold just Comfort color
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t-shirts and that's it and the vast
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majority of the rest of the stores
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actually sold the exact same thing which
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was either the Bella canvas 301 shirt or
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a Gilden t-shirt but they also included
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children sizings like kids shirts baby
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shirts baby onesies and maybe even
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sweatshirts or tank tops all within one
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listing this is called a multi-product
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listing I've long kind of said that I
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don't really recommend doing multi-item
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listings with printify and that's
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because print on demand to me has always
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been supposed to be an automated process
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and when you make these multi-item
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listings it does become a little bit
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more manual either right when you list
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it it'll take quite a bit longer or once
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it finally sells it can take a little
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bit longer and it's just a little bit
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complex of an idea for a brand new
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seller but looking at how many of these
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brand new sellers are really having
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success with this has me kind of
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rethinking that thought and I did
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already film a full tutorial for
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multi-item listings and that will be
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coming out in the next week so make sure
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to like this video And subscribe if you
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do want the full tutorial on how to make
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listings just like all those top sellers
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are so strategy number four is consider
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creating multi-product listings so if
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you're selling clothing like all these
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stores are then that would be including
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other sizes in the same listing as well
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so now that we know what pricing
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strategies and what products these top
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sellers are selling
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let's jump into what niches have
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actually been the most profitable for
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all of these stores now I do want to add
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real quick that I did weed out any
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stores that were selling mainly
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trademarked and copyrighted items like
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Disney stuff in their stores so nothing
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like that was included in the research
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and I won't be sharing any of their
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store names or actual listings just
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because I don't think it's fair that any
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new small business would get put on
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blast on a video like this where it's
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potentially going to get thousands and
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thousands of views so to start off with
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100% of the stores that I studied were
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General Stores not Niche stores so that
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mean they sold anywhere from 2 to three
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different niches in their store anywhere
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up to maybe 50 or 60 different niches in
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their stores instead of just one Niche
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so for example instead of having a store
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just about teachers maybe they sold
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teachers and nurses and social workers
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along with just cute Halloween designs a
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few of them did only sell one product
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type like kids shirts t-shir shirts or
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sweatshirts but most of them had a
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couple of those different products for
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sale in their store in general I looked
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at the top 20 listings in each of these
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stores and made a list of all of the
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niches that they sold in that had
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anywhere from 30 sales to hundreds and
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hundreds of sales on a brand new listing
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and put them in a list here for you
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because it was really interesting that
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they mostly had a lot of these niches in
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common and I'll share that list with you
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so you can consider getting into some of
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these really profitable niches for 2024
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as well so starting off on the low end
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but again these were all really
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profitable ones for these stores as well
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just not as many stores were selling in
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these niches we have pride month mom
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shirts feminist shirts and juneth shirts
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the next chunk a few more stores were
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all selling in which was reading shirts
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autism hobbies and Halloween getting
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into some of the bigger niches that
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quite a few of these sellers were
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selling in we have graduation back to
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school teacher and Fourth of July were
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all really big categories in quite a few
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of these stores the next biggest chunk
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was sports themed birthday themed and
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professions themed for professions I
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kind of made it more General but there
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was lots of different professions that
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quite a few of them sold in and then for
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our biggest three niches that the
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majority of these stores all sold in we
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have Christian shirts funny shirts and
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last but not least political shirts the
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thing that I find really interesting
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about this list is the majority of these
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top niches for all of these top stores
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are tied to some kind of holiday season
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or appreciation day there were a few
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niches like the reading Niche and the
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funny shirts that really could sell all
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year round but the majority of the
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listings that got hundreds of sales
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after only being posted for a few months
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really had to do with something that was
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super viral at the time like the
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upcoming Mother's Day holiday 4th of
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July Autism Awareness Month graduation
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or obviously political designs which are
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selling really well in Etsy right now so
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strategy number five is designing 8 to
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12 weeks in advance for holidays Seasons
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appreciation days or events that are
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coming up going to be really popular on
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Etsy if you can design for these in
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advance and have items up for sale as
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soon as customers are shopping for them
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then you can find success just like this
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if you're not from the US if you're just
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not sure exactly what holidays
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appreciation days and Etc sell well on
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Etsy then I will link my print on demand
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Niche calendar down below that gives you
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40 plus niches to design for all
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throughout the year and exactly when you
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should be listing them the last lesson
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to take away from all of these top
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selling stores is their bestselling
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listings that they had there wasn't just
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one item for sale for that Niche there
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was actually a bunch of other listings
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that they had for the exact same one so
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let's say their top selling item was a
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political shirt they didn't just have
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one political shirt they probably had 30
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or 50 political designs for sale in
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their store as well one of the reasons
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why I think this strategy works really
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nicely is when you're on an Etsy listing
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and you scroll to the bottom it will
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show you more designs by that seller and
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it'll actually pull the ones that are
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for the exact same Niche that you're
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looking at but besides that I think it's
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a really good idea to test different
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design strategies and try different
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styles and different sayings to figure
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out how you can add value and really
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learn that niche instead of just posting
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one listing for sale in that Niche and
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wondering why it didn't do so well so
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strategy number six is to make multiple
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designs for every Niche that you design
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for in my course I recommend anywhere
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from 8 to 15 to get started with and
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then if anything gets favorites or sells
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then you can double down and make even
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more designs for that Niche since you
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know there's demand
