9 Things I Wish I Knew When I Was 20

00:30:31
https://www.youtube.com/watch?v=1LAPw2uSb28

Summary

TLDRVideo iki nuduhake sembilan pelajaran penting sing Sam Evans wis sinau sajrone wong-wong minangka pengusaha wiwit umur 21 taun. Dheweke ngandhani babagan pentingnya tanggung jawab pribadi, solusi masalah minangka inti bisnis, lan njaluk fokus ing aliran kas minangka tujuwan nomer siji nalika miwiti bisnis. Mengko, dheweke ngomong babagan pentingnya ora nggampangake urip, ora gawe urip sampeyan kaes, lan sinau kanggo nggoleki pelanggan minangka prioritas paling dhuwur. Dheweke uga ngajari supaya ora nggatekake kritik saka wong biasa sing ora ngerti usus bisnis lan tetep fokus tenan minangka kekuwatan super kanggo maju lan entuk sukses jangka panjang. Uga, dheweke nyepek yen universitas ora penting kanggo sing pengin dadi pengusaha.

Takeaways

  • 🌀 Tanggung jawab pribadi minangka kunci kanggo mandiri.
  • 🔍 Bisnis iku babagan njupuk solusi.
  • 💰 Aliran kas kudu dadi prioritas awal.
  • 🏞️ Fokus minangka senjata pamungkas kanggo sukses.
  • 🔗 Aja krungu kritik saka wong sing ora nduweni pahaman bisnis.
  • 🏠 Urip kanthi sederhana kanggo ngindhari stres finansial.
  • 🚀 Aja mbanjiri bisnis karo urusan sing ora perlu.
  • 🎯 Pahami pelanggan lan solusiake masalah nem.
  • 📈 Terus perbaiki solusi sing ditawarkan.
  • 🧭 Utamakan fokus lan tanggung jawab kanggo jangka panjang.

Timeline

  • 00:00:00 - 00:05:00

    Sam Evans nuduhake sembilan piwulang penting sing diuwasake wektu umure 20 taun, nalika mentas miwiti dadi entrepreneur. Elinga yen kontrol urip ana ing tanganmu dhewe lan ora ana wong liya sing bisa ngendhaleni. Ngerti iki bisa mbantu ing ngatur urip lan nggawe owah-owahan positif.

  • 00:05:00 - 00:10:00

    Sam Evans ngenalake kawruh yèn bisnis sejatiné babagan ngatasi masalah. Luwih penting golek masalah nyatane tinimbang ngandhang-idhaha ide anyar tanpa strategi. Bisnis sing suksès ngatasi masalah sing gedhe lan penting kanggo masarakat kados Google lan produk iPhone.

  • 00:10:00 - 00:15:00

    Ora perlu mlebu universitas yèn pancen pengin dadi entrepreneur, amarga pengalaman nyata luwih berharga. Sam ngeyel, mawa ora bisa mlaku-mlaku ing antarane kerja kantoran lan miwiti bisnis. Tansah maju tanpa wani kang mlarat paling apik.

  • 00:15:00 - 00:20:00

    Pendapat wong liya ora penting. Sing penting yaiku kagungan arah jelas lan fokus ing bisnismu dhewe, ninggalake gaweyan liya. Sam menehi nasehat kanggo ora mbela dhewe utawa nglawan kritik, nanging luwih becik ngunekake asil kang nyata.

  • 00:20:00 - 00:25:00

    Fokus utama bisnis yaiku aliran kas. Penting banget kanggo nggawe kas stabil sadurunge miwiti rencana jangka panjang. Sam ngelingake supaya ora ngolah bisnis mung golek modal nalika mbangun solusi kang apik ing jangka panjang.

  • 00:25:00 - 00:30:31

    Akhire, Sajam mulang babagan tetep bersahaja lan fokus ing fokusannya, sing dadi kunci sukses. Nyuluk kasampurnan lan njamin supaya layanan dadi luwih apik kanggo pelanggan, ngorbanake hobi lan aktivitas liyane sing tidak penting.

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Mind Map

Mind Map

Frequently Asked Question

  • Apa sing kudu ditindakake nalika miwiti bisnis?

    Solusiake masalah lan fokus ing aliran kas.

  • Apa sing dimaksud karo 'singa ora peduli marang opini wedhus'?

    Aja peduli karo kritik saka wong sing ora ngerti bisnis.

  • Kenapa aliran kas dadi tujuan utama ing bisnis?

    Tanpa aliran kas, bisnis ora bakal bertahan suwe.

  • Apa pentingnya fokus ing bisnis?

    Konsentrasi ing hal utama lan terus ngasah iku penting kanggo sukses.

  • Apa Sam Evans nyaranake kanggo mahasiswa universitas?

    Yen sampeyan yakin arep dadi pengusaha, mandeg kuliah lan miwiti bisnis sedini mungkin.

  • Apa pendapat Sam Evans babagan universitas?

    Universitas bisa dadi alternatif yen ora ngerti apa sing arep ditindakake, nanging ora penting kanggo dadi pengusaha.

  • Kenapa singa ora peduli marang opini wedhus penting ing bisnis?

    Sikap kaya iki mbantu nglewati kritik lan fokus ing sukses bisnis.

  • Apa hubungan agama karo kemiskinan miturut video iki?

    Negara paling miskin asring dadi negara paling religius, sing bisa nyebabake perasaan ora duwe kontrol.

  • Apa Sam Evans mikir babagan urip kanthi sederhana?

    Urip kanthi sederhana penting kanggo ngindhari tekanan finansial lan fokus ing pertumbuhan bisnis.

  • Apa Sam Evans menehi saran kanggo wong sing kerja 9-5 nanging pengin miwiti bisnis?

    Lepas pekerjaan lan fokus sepenuhnya ing bisnis nggoleki kesuksesan.

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  • 00:00:00
    every one Sam Evans here and in today's
  • 00:00:03
    video I want to share with you nine
  • 00:00:06
    things that I wish I knew when I was 20
  • 00:00:10
    so right now I'm I'm 29 and I've been in
  • 00:00:14
    business for like well I first started
  • 00:00:17
    becoming an entrepreneur when I was
  • 00:00:18
    about 21 years old and it's been you
  • 00:00:23
    know nine years that since I first
  • 00:00:25
    started getting into this and when I was
  • 00:00:29
    reflecting on on my journey the other
  • 00:00:31
    day I thought you know what would what
  • 00:00:33
    was some of those things that I really
  • 00:00:35
    wish I knew when I'd gotten started like
  • 00:00:37
    what was some of those key pillar
  • 00:00:39
    insights or lessons that I wish I had
  • 00:00:43
    knowin back when I started that would
  • 00:00:46
    have helped me through my journey and
  • 00:00:49
    there's a lot of them but I decided to
  • 00:00:52
    kind of synthesize them down into just
  • 00:00:54
    nine simple points and share them with
  • 00:00:56
    you today in this video so that you know
  • 00:00:59
    if you're starting a business or growing
  • 00:01:00
    a business or if you're thinking about
  • 00:01:02
    becoming an entrepreneur you can take
  • 00:01:04
    these lessons from my journey and apply
  • 00:01:07
    them in your own so let's get started
  • 00:01:10
    now the first one is a big one and it is
  • 00:01:14
    where you are in life right now like
  • 00:01:17
    every like take a moment to stop pause
  • 00:01:19
    look around you look at your life
  • 00:01:21
    situation look at where you are in life
  • 00:01:23
    right now and understand that it's
  • 00:01:27
    solely you who did it you know you're
  • 00:01:30
    responsible it wasn't anybody else who
  • 00:01:33
    did it you did it it's all your fault
  • 00:01:36
    and until you understand that you know
  • 00:01:40
    you'll never be able to take control
  • 00:01:42
    over anything in your life because if
  • 00:01:45
    you live life thinking like passively
  • 00:01:48
    like all life happens to me and I don't
  • 00:01:51
    have any influence over my life or oh
  • 00:01:53
    I'm a victim and all of these other
  • 00:01:55
    people in the world control my life then
  • 00:01:58
    you'll never be able to make a change
  • 00:02:00
    you'll never be able to control it and
  • 00:02:02
    if you want to see if you want to see
  • 00:02:05
    like a lot of evidence of this you know
  • 00:02:07
    in a lot of the poorest countries in the
  • 00:02:09
    world there's a very high
  • 00:02:13
    correlation with a religion like the
  • 00:02:17
    poorest countries in the world are the
  • 00:02:19
    are the most religious countries in the
  • 00:02:21
    world and I'm not saying that religion
  • 00:02:22
    is a bad thing but they're typically
  • 00:02:24
    their religion revolves around thinking
  • 00:02:27
    that their life here is that they've got
  • 00:02:30
    no control over it and then they're
  • 00:02:33
    basically just here to suffer and then
  • 00:02:35
    they'll have a good life when they die
  • 00:02:37
    and in some kind of afterlife right now
  • 00:02:40
    if you have that belief you're going to
  • 00:02:42
    be eternally screwed and that is you
  • 00:02:48
    know kind of an extreme version of it
  • 00:02:49
    but you know in your own life you you've
  • 00:02:52
    got to understand that you've got the
  • 00:02:54
    steering wheel you know in there this
  • 00:02:56
    you've got control of your own fate and
  • 00:02:59
    it's all your doing and when you
  • 00:03:02
    understand that then you're able to take
  • 00:03:06
    responsibility for all of your actions
  • 00:03:08
    and all of your outcomes from your
  • 00:03:09
    actions and actually you know make some
  • 00:03:12
    changes and some improvements so that's
  • 00:03:13
    number one now the second one is
  • 00:03:17
    business is all about solving problems I
  • 00:03:20
    wish I had been told this in the
  • 00:03:23
    beginning you know I went to university
  • 00:03:25
    and I was like hearing all about
  • 00:03:26
    accounting and statistics and then
  • 00:03:29
    Porter's five forces and management by
  • 00:03:32
    walking around and God knows what else
  • 00:03:34
    crap that I got taught there and I was
  • 00:03:37
    just so like my mind was just like what
  • 00:03:40
    is this business thing this is so
  • 00:03:41
    complicated I don't know if I want to be
  • 00:03:43
    in business but what I wish someone had
  • 00:03:46
    told me just day 1 lecture 1 year 1 at
  • 00:03:49
    university is all right listen there
  • 00:03:51
    anything you need to know is that
  • 00:03:52
    business is about solving problems you
  • 00:03:55
    don't try to come up with the idea in
  • 00:03:58
    the shower and then you just start a
  • 00:04:01
    business it's not business isn't about
  • 00:04:03
    having a breakthrough ideas in the
  • 00:04:05
    shower it's not even about ideas you
  • 00:04:07
    don't even need a damn idea and everyone
  • 00:04:10
    thinks they need an idea to get started
  • 00:04:12
    but you don't business is just about
  • 00:04:14
    solving problems so instead of trying to
  • 00:04:17
    come up with an idea and instead of
  • 00:04:18
    looking for ideas look for problems and
  • 00:04:21
    you want to go out and speak to the
  • 00:04:24
    world like pick
  • 00:04:26
    number one like a small group of people
  • 00:04:28
    that you're interested in then go and
  • 00:04:31
    talk to them understand them ask them
  • 00:04:33
    questions like what's the most painful
  • 00:04:35
    part of your day or what keeps you up at
  • 00:04:37
    night like what are you really stressed
  • 00:04:38
    about really get to understand them like
  • 00:04:42
    get out of your own mind stop thinking
  • 00:04:43
    about you and start thinking about a
  • 00:04:47
    group of other people that you're
  • 00:04:49
    interested in find out a true problem
  • 00:04:52
    that they face something that actually
  • 00:04:53
    makes their life like painful really
  • 00:04:58
    understand that thing and now you've
  • 00:05:00
    found a problem not a problem for one
  • 00:05:02
    individual but a problem that's
  • 00:05:03
    widespread among participants within a
  • 00:05:07
    group now once you've found one of those
  • 00:05:09
    things then the solution to that problem
  • 00:05:12
    is your idea right so your idea is well
  • 00:05:16
    how can I solve this problem for this
  • 00:05:18
    group of people and then once you've got
  • 00:05:20
    an idea for it that's a solution then
  • 00:05:23
    that when you apply a solution to a
  • 00:05:25
    problem and it works then value is
  • 00:05:28
    created you know value is a byproduct of
  • 00:05:30
    applying a solution to a problem and
  • 00:05:33
    when you do that when value is created
  • 00:05:35
    then people are willing to pay money and
  • 00:05:38
    the bigger the problem you solve the
  • 00:05:41
    bigger the money and you know the best
  • 00:05:43
    companies in the world the best
  • 00:05:44
    entrepreneurs in the world the richest
  • 00:05:46
    people in the world the most successful
  • 00:05:48
    people in the world they just solve the
  • 00:05:50
    biggest problems they're not the best at
  • 00:05:53
    applying Porter's five forces they don't
  • 00:05:55
    [ __ ] Porter's five forces like I can't
  • 00:05:57
    believe we learned all of this useless
  • 00:05:59
    stuff at university it's just about
  • 00:06:02
    solving problems like you know the
  • 00:06:04
    internet was a huge mess before Google
  • 00:06:06
    and then Google made it usable for us
  • 00:06:08
    right and then like Google is a great
  • 00:06:12
    example of solving problems like think
  • 00:06:14
    about Gmail my email used to suck before
  • 00:06:17
    that now it's pretty good and then
  • 00:06:19
    Google finding things on the internet
  • 00:06:21
    like I'm exponentially smarter since
  • 00:06:24
    Google then when it when Google didn't
  • 00:06:26
    exist it's helped me a lot in my life
  • 00:06:28
    imagine how many people's imagine how
  • 00:06:30
    many people's lives have been saved
  • 00:06:32
    because of Google and being able to
  • 00:06:33
    access information imagine how much the
  • 00:06:35
    world has changed because of Google
  • 00:06:38
    right and
  • 00:06:40
    then think about like the iPhone back
  • 00:06:43
    then people used to have like a Navman
  • 00:06:45
    and all they might have had maps like an
  • 00:06:48
    actual printed map under their seat and
  • 00:06:50
    then they would have had a digital
  • 00:06:52
    camera and then they probably had an SD
  • 00:06:55
    card in that camera then that camera
  • 00:06:56
    probably had batteries and it probably
  • 00:06:58
    needed like a USB cable and things too
  • 00:07:00
    and then they they had all of these
  • 00:07:04
    different things right and then to carry
  • 00:07:07
    a lot of them around with them
  • 00:07:08
    everywhere and Steve Jobs with the
  • 00:07:10
    iPhone just kind of put them all into
  • 00:07:11
    one thing and that was you know that
  • 00:07:15
    solved a huge problem and so if you just
  • 00:07:18
    look at the you know the most successful
  • 00:07:20
    people in the world and the best
  • 00:07:23
    companies in the world they just solve
  • 00:07:25
    big problems that a lot of people have
  • 00:07:27
    so forget about all the stuff that makes
  • 00:07:31
    business complex it's just a game of
  • 00:07:33
    solving problems so find a big problem
  • 00:07:36
    solve it if you do that the other things
  • 00:07:39
    fall into place now the third one number
  • 00:07:43
    three is if you want to start a business
  • 00:07:46
    you don't need to go to university you
  • 00:07:49
    know I went to university at first
  • 00:07:51
    because I didn't know what I wanted to
  • 00:07:53
    do and I think University is a pretty
  • 00:07:56
    good place to go if you don't know what
  • 00:07:58
    you want to do all right because it's
  • 00:07:59
    better to go there and just be learning
  • 00:08:03
    some things and hanging out with friends
  • 00:08:05
    and drinking some beers then it is to be
  • 00:08:07
    sitting on your own at home like doing
  • 00:08:10
    nothing you'll probably end up like
  • 00:08:12
    falling into a bad crowd of people or
  • 00:08:15
    like just playing xbox and and just
  • 00:08:18
    eating pizza at home and so I think you
  • 00:08:21
    know University is a good place to go if
  • 00:08:25
    you're unsure about what you want to do
  • 00:08:26
    with your life and that's because it's a
  • 00:08:29
    better alternative than nothing but if
  • 00:08:31
    you know you want to be an entrepreneur
  • 00:08:33
    you don't need to go to university you
  • 00:08:35
    should if you're in if you know you want
  • 00:08:37
    to be an entrepreneur and you're
  • 00:08:38
    currently in university quit if you know
  • 00:08:41
    you want to be an entrepreneur and
  • 00:08:42
    you're thinking about going to
  • 00:08:43
    university don't just start your
  • 00:08:46
    business you're starting your own
  • 00:08:48
    business in the real world and will be a
  • 00:08:51
    better learning experience than in
  • 00:08:53
    University course could possibly teach
  • 00:08:55
    you why because reality there can be no
  • 00:08:59
    simulation of reality or no abstraction
  • 00:09:02
    of reality that beats reality at being
  • 00:09:04
    reality right so university is an
  • 00:09:07
    abstraction it's a simulation and like a
  • 00:09:10
    microcosm of what the real world
  • 00:09:13
    environment is like and so whenever
  • 00:09:15
    there's an abstraction it's not as good
  • 00:09:17
    as the main thing so go and play in the
  • 00:09:19
    main thing start your business now the
  • 00:09:23
    fourth one is starting a business while
  • 00:09:27
    working a nine-to-five job is near
  • 00:09:29
    impossible and you need to learn to go
  • 00:09:33
    all in or just get all out now when I
  • 00:09:38
    first started my business I had a
  • 00:09:40
    full-time job working at this corporate
  • 00:09:41
    in New Zealand called Vodafone and it
  • 00:09:45
    was it was impossible like I would try
  • 00:09:48
    to work early in the morning and then I
  • 00:09:50
    try to work later at night and then I
  • 00:09:53
    remember even at lunch break I'd go I'd
  • 00:09:56
    go to my car sit in my car eat lunch in
  • 00:09:59
    there and then pull out my laptop and
  • 00:10:00
    start doing some work in my car during
  • 00:10:02
    the lunch break and I was constantly
  • 00:10:05
    like just in a lot of agony and pain
  • 00:10:07
    because I was thinking about my business
  • 00:10:09
    and all of these things I needed to do
  • 00:10:11
    in my business yet I was stuck here and
  • 00:10:12
    I had to be present here but I couldn't
  • 00:10:15
    be present here my old my body was here
  • 00:10:18
    at the job but my mind was back at my
  • 00:10:20
    business and I couldn't do either one
  • 00:10:22
    well I couldn't do my job very well and
  • 00:10:25
    I couldn't do my business very well and
  • 00:10:27
    I was just stuck in this limbo space in
  • 00:10:29
    the middle
  • 00:10:29
    now I didn't make any real progress till
  • 00:10:33
    I quit when I quit I was worried because
  • 00:10:35
    I thought oh my god I've now quit my job
  • 00:10:38
    but everything from there got better and
  • 00:10:42
    it makes a huge world of difference when
  • 00:10:45
    you can apply your full conscious
  • 00:10:47
    attention to something so don't try and
  • 00:10:50
    sit on the fence between a job and a
  • 00:10:52
    business like go all in or get all out
  • 00:10:53
    make a decision the next one number five
  • 00:10:58
    is that lions don't care about the
  • 00:11:02
    opinions of sheep and popularity
  • 00:11:07
    and opinions of false positives or false
  • 00:11:09
    negatives and you need to ignore them
  • 00:11:12
    now I know this one is hard I struggled
  • 00:11:16
    with it a lot like when you first start
  • 00:11:18
    out as an entrepreneur in business
  • 00:11:19
    you've been conditioned in society like
  • 00:11:23
    I started a business when I was like 20
  • 00:11:25
    21 years old and so I had 21 years of
  • 00:11:28
    conditioning in society and everything
  • 00:11:31
    to hear about what other people think
  • 00:11:33
    like when you're talking to people and
  • 00:11:35
    you say something you're looking in
  • 00:11:37
    their eyes and you're looking at their
  • 00:11:38
    reactions to you facial reactions verbal
  • 00:11:41
    reactions and you kind of learn to to
  • 00:11:45
    optimize based on other people's
  • 00:11:46
    reactions of of what you're doing that's
  • 00:11:50
    how you learn like what's acceptable
  • 00:11:52
    what's cool what's not cool and it's you
  • 00:11:56
    know this is all happening your entire
  • 00:11:57
    life but then when you go to start a
  • 00:12:00
    business all of a sudden it's like you
  • 00:12:02
    become a black sheep you know it's like
  • 00:12:06
    you're all of a sudden you're everyone's
  • 00:12:10
    like looking at you and criticizing you
  • 00:12:12
    and thinking you're doing and weird
  • 00:12:14
    stuff and they say things like oh you've
  • 00:12:16
    changed and all you're different now and
  • 00:12:18
    all of this stuff right and a lot of
  • 00:12:20
    people think oh that's not gonna work or
  • 00:12:22
    you should just be you should just stay
  • 00:12:23
    a stay at university or you should just
  • 00:12:25
    get a job or save for a house so all of
  • 00:12:28
    this crap right and what you've got to
  • 00:12:30
    understand is that you know the moment
  • 00:12:33
    you decide to become an entrepreneur non
  • 00:12:36
    entrepreneurs advice is no longer
  • 00:12:40
    valuable right like they're civilians
  • 00:12:44
    you know you change into like a
  • 00:12:47
    different type of person and we when you
  • 00:12:50
    start your own business and you become
  • 00:12:51
    an entrepreneur and you know you it's
  • 00:12:54
    just the same way like a lion wouldn't
  • 00:12:56
    care about the opinions of sheep
  • 00:13:00
    you know the sheet might gossip about
  • 00:13:02
    this lion and say like oh look at that
  • 00:13:04
    lion walking around doing these things
  • 00:13:06
    and the lion doesn't care right and this
  • 00:13:10
    is what normal people do civilian people
  • 00:13:12
    do when you decide to radicalize and
  • 00:13:15
    become an entrepreneur you know you
  • 00:13:17
    you've put yourself over here and now
  • 00:13:19
    the Sheep
  • 00:13:20
    over here and they're gonna gossip about
  • 00:13:21
    you they're gonna say [ __ ] about you and
  • 00:13:23
    you've just got to learn to ignore them
  • 00:13:24
    and it's easier said than done it'll
  • 00:13:27
    take time you can't just change this
  • 00:13:29
    wiring in your brain but the only way to
  • 00:13:34
    the only way to change the wiring and
  • 00:13:36
    not care about opinions is to just put
  • 00:13:40
    up with them over time don't ask for
  • 00:13:43
    people's opinions first of all like
  • 00:13:45
    never ask for them but of people what
  • 00:13:47
    you'll find is people will still force
  • 00:13:49
    them onto you and then just listen to
  • 00:13:51
    them don't fight their opinions just be
  • 00:13:54
    like yeah okay or whatever because if
  • 00:13:57
    you try to defend yourself you know you
  • 00:13:59
    just look weak right somebody who
  • 00:14:02
    defends themself to some like civilians
  • 00:14:07
    opinion that you it just means that
  • 00:14:10
    they're unsure themselves all right
  • 00:14:12
    so you don't need a fight back you just
  • 00:14:13
    go okay whatever okay whatever and just
  • 00:14:16
    understand that the best the best
  • 00:14:19
    revenge in the best like [ __ ] you I was
  • 00:14:23
    right is to win right so stop trying to
  • 00:14:27
    win like a little verbal argument with a
  • 00:14:29
    civilian and just say whatever focus on
  • 00:14:32
    your work and don't say anything just
  • 00:14:36
    say things with your results so you
  • 00:14:40
    don't need it when you do when it does
  • 00:14:41
    work you don't need to go back to
  • 00:14:42
    everyone in me like I told you so don't
  • 00:14:45
    know just make it work focus solely on
  • 00:14:49
    making it work and don't defend yourself
  • 00:14:52
    ever don't reply to people's criticisms
  • 00:14:55
    ever don't care about their criticisms
  • 00:14:58
    just win there's no better way to
  • 00:15:01
    respond to criticism than winning and
  • 00:15:05
    then number six when you first start in
  • 00:15:09
    business cash flow should be your number
  • 00:15:12
    one goal and when you have cash flow
  • 00:15:15
    that's when you want to start thinking
  • 00:15:17
    long term now when I first started in
  • 00:15:21
    business ie I started a business that
  • 00:15:23
    you know was a longer term sort of
  • 00:15:26
    business that I and I really didn't
  • 00:15:30
    think it through I tried to build like
  • 00:15:32
    an online software platform
  • 00:15:34
    type of thing it was called promote
  • 00:15:35
    yourself and it was you know it was
  • 00:15:38
    probably a good idea like in the in the
  • 00:15:41
    grand scheme of things but I didn't give
  • 00:15:43
    any regard to the short term cash flows
  • 00:15:46
    well I hadn't raised money and I didn't
  • 00:15:50
    have much savings I had like I sold my
  • 00:15:52
    car and I think I'd like 6 grand or 7
  • 00:15:54
    grand or something and then I had built
  • 00:15:58
    this business and long term like sure we
  • 00:16:02
    could get a huge amount of people using
  • 00:16:04
    it and when I had a huge amount of
  • 00:16:05
    people using it it would probably make a
  • 00:16:07
    lot of money but I needed to survive the
  • 00:16:09
    short term I bills to pay and I also
  • 00:16:13
    needed to eat and I also needed like
  • 00:16:17
    staff and software developers and in all
  • 00:16:19
    of these different people and I also
  • 00:16:22
    needed dollars to invest in the business
  • 00:16:24
    through marketing or these different
  • 00:16:25
    things right and I didn't think about
  • 00:16:28
    that and in the beginning well when I
  • 00:16:32
    when I launched their business you know
  • 00:16:34
    the future prospects looked great but
  • 00:16:36
    the short term I hadn't paid attention
  • 00:16:38
    to and very quickly we ran out of cash
  • 00:16:41
    and we had to ditch it because we just
  • 00:16:45
    couldn't survive and so in business and
  • 00:16:48
    in life like number one priority is
  • 00:16:51
    survival right and survival is a short
  • 00:16:53
    term immediate goal like survival isn't
  • 00:16:57
    long-term thinking survival was like
  • 00:16:58
    right now just imagine if you're out in
  • 00:17:00
    the wild like your first if you're
  • 00:17:03
    totally by yourself out in the wild your
  • 00:17:06
    first priority isn't to learn calculus
  • 00:17:09
    your first priority is to find some damn
  • 00:17:12
    food and some water in some shelter
  • 00:17:14
    right or to evade the dangerous animal
  • 00:17:18
    that is about to kill you
  • 00:17:20
    all right and so when you're in business
  • 00:17:22
    your first priority when you get started
  • 00:17:24
    a survival and the number one like the
  • 00:17:27
    food in the the water that you drink in
  • 00:17:29
    business that keeps you alive is
  • 00:17:31
    cashflow and so you need to focus on
  • 00:17:33
    this thing first without cash flow
  • 00:17:35
    you'll you'll die and so I learned this
  • 00:17:39
    lesson the hard way and that their
  • 00:17:42
    business died and then I got into a
  • 00:17:44
    business where I focused more on cash
  • 00:17:46
    flow in the beginning which was like a
  • 00:17:47
    consulting
  • 00:17:47
    business and this is actually what we
  • 00:17:49
    teach people how to do at my company
  • 00:17:51
    called consulting comm we teach people
  • 00:17:54
    how to start a service business with
  • 00:17:57
    done fewer one-on-one services solving a
  • 00:17:59
    problem for a niche market because when
  • 00:18:02
    we solving a problem for a niche we're
  • 00:18:05
    creating value and we're doing it in a
  • 00:18:07
    way that incurs low cost to us and can
  • 00:18:10
    be done quickly and generates cash flow
  • 00:18:12
    fast it has all of these properties to
  • 00:18:15
    it so it's the best business in my
  • 00:18:17
    opinion to start we like when you get
  • 00:18:19
    started because you're focusing on cash
  • 00:18:22
    flow and once you have that cash flow in
  • 00:18:24
    place then there's another mistake
  • 00:18:26
    people make right and I made this one
  • 00:18:27
    myself too with my first business I had
  • 00:18:30
    thought to long term didn't focus on the
  • 00:18:32
    short failed then I started my
  • 00:18:35
    consulting business focused on the short
  • 00:18:37
    term got cash flows in place but then I
  • 00:18:40
    didn't think long term right so I made
  • 00:18:43
    the inverse problem
  • 00:18:44
    I made the inverse mistake and then I
  • 00:18:47
    stayed in the space for too long
  • 00:18:49
    I just kept focusing on cash flow but
  • 00:18:52
    then you know it just dawned on me that
  • 00:18:55
    like am I just gonna keep focusing on
  • 00:18:57
    cash flow like with a small little
  • 00:18:59
    business like not tackling anything
  • 00:19:02
    major for the rest of my life does that
  • 00:19:05
    surely this isn't it and so then I
  • 00:19:08
    realized that I'd made another mistake
  • 00:19:09
    which was once cashflow was sorted I
  • 00:19:12
    didn't fix my heart I didn't fix my eyes
  • 00:19:15
    on like larger greater horizons so once
  • 00:19:20
    you conquer that first mountain of cash
  • 00:19:21
    flow you've got to keep that cash flow
  • 00:19:23
    flowing but then you need to look for
  • 00:19:26
    bigger horizons that's when you start
  • 00:19:28
    thinking longer-term so priority number
  • 00:19:31
    one is survival through cash flow
  • 00:19:32
    priority number two once that's in place
  • 00:19:34
    is long-term thinking start thinking
  • 00:19:37
    about solving something big because you
  • 00:19:40
    know you can't really tackle big
  • 00:19:42
    problems that take a long amount of time
  • 00:19:44
    and incur quite a lot of cost and
  • 00:19:47
    resources until you first have some kind
  • 00:19:50
    of feeding mechanism in place that's
  • 00:19:52
    going to be spinning off cash and
  • 00:19:54
    resources for you to fund this you know
  • 00:19:57
    this great venture and so that's my
  • 00:20:00
    advice for you
  • 00:20:01
    and then number seven so we in it when
  • 00:20:08
    you're lost and confused focus on the
  • 00:20:12
    customer and what's best for them and
  • 00:20:14
    then everything else will follow so as
  • 00:20:17
    an entrepreneur you can get just you can
  • 00:20:20
    just get completely confused and
  • 00:20:23
    surrounded by so much information so
  • 00:20:26
    many different opinions so many
  • 00:20:28
    different things to do and it's kind of
  • 00:20:30
    like you're in a blizzard and if you
  • 00:20:32
    imagine you're in a you're in a blizzard
  • 00:20:34
    you you've just surrounded by all of the
  • 00:20:37
    snow coming down around you everywhere
  • 00:20:39
    you can't really see and this is kind of
  • 00:20:42
    what it feels like when you're an
  • 00:20:43
    entrepreneur and you get lost and when
  • 00:20:46
    you find yourself in one of those
  • 00:20:48
    situations which will happen a lot by
  • 00:20:50
    the way then you need to have a little
  • 00:20:53
    mechanism to get yourself out of that
  • 00:20:55
    and the best thing I found is to focus
  • 00:20:58
    on the customer and what's best for them
  • 00:21:00
    and then everything else will follow
  • 00:21:01
    from there that's my one kind of true
  • 00:21:04
    North Pole are Stark
  • 00:21:06
    kind of thing that gets me out of
  • 00:21:08
    blizzards and the reason why this works
  • 00:21:11
    is because it comes back to the first
  • 00:21:14
    principles of business it's like
  • 00:21:16
    businesses solving problems who has
  • 00:21:18
    problems humans and then typically we're
  • 00:21:21
    solving problems for human participants
  • 00:21:23
    within a wider group which we call a
  • 00:21:24
    niche so just come back to those first
  • 00:21:27
    principles and you want to ask yourself
  • 00:21:29
    like what is my niche then what like who
  • 00:21:33
    are some of the people within my niche
  • 00:21:34
    who are the humans and then what is
  • 00:21:36
    their problem what's their problem like
  • 00:21:38
    then what solution am i offering to them
  • 00:21:40
    how does that create value and how can I
  • 00:21:43
    make that better
  • 00:21:44
    you know how can I understand their
  • 00:21:46
    problem better how can I make the
  • 00:21:49
    solution to that problem better and then
  • 00:21:52
    how can I add more value to them how can
  • 00:21:54
    I do anything in this little area to
  • 00:21:57
    make that better because I see
  • 00:22:00
    entrepreneurs all the time and this
  • 00:22:01
    happened to me a lot too I'm not all of
  • 00:22:04
    these mistakes I made that's how I
  • 00:22:06
    learned them is lessons but you know
  • 00:22:09
    there's so much stuff out there that you
  • 00:22:11
    think oh I need to focus on marketing or
  • 00:22:13
    ads
  • 00:22:14
    or my social media or I need to become
  • 00:22:16
    an influencer I need to write a book I
  • 00:22:18
    need to create a blog or a podcast or I
  • 00:22:21
    need to be on Oprah or I need to be in
  • 00:22:23
    the New York Times like none of that
  • 00:22:26
    [ __ ] matters honestly you just got to
  • 00:22:29
    come back to the first principles focus
  • 00:22:32
    on the customer and everything else will
  • 00:22:33
    follow
  • 00:22:34
    solve their problem better than anybody
  • 00:22:35
    else and you win it's not a game of
  • 00:22:38
    who's got the most books it's not a game
  • 00:22:40
    of like who's been on Oprah the most
  • 00:22:43
    none of these things are real the only
  • 00:22:45
    thing that matters is solving the
  • 00:22:47
    problem for your customer better than
  • 00:22:49
    anybody else so just focus on there and
  • 00:22:52
    now the number 8
  • 00:22:55
    so stay lean and frugal and if you buy
  • 00:23:00
    things you don't need soon you will have
  • 00:23:03
    to sell things that you do need and I
  • 00:23:07
    see people do this all the time in
  • 00:23:09
    business it's a classic one is once they
  • 00:23:12
    start making some money they start
  • 00:23:14
    buying lots of toys and they start
  • 00:23:16
    getting sloppy and they you know when
  • 00:23:18
    then it's a it's a very slippery slope
  • 00:23:20
    once you start getting into this whole
  • 00:23:22
    lifestyle thing right and you start to
  • 00:23:25
    have something called lifestyle creep
  • 00:23:27
    and it's like it just keeps creeping and
  • 00:23:30
    it's a silent little creeper that before
  • 00:23:34
    you know it it's like it's like
  • 00:23:36
    surrounded you like a and it's
  • 00:23:39
    suffocating you it's oh this big boa
  • 00:23:40
    constrictor that's just just wrapped
  • 00:23:42
    itself around you and is squeezing you
  • 00:23:44
    to death and at that point you're gonna
  • 00:23:46
    be you're gonna start pulling the chain
  • 00:23:48
    on your business so your business then
  • 00:23:51
    is not gonna be is not going to be some
  • 00:23:53
    a vehicle that provides value and solves
  • 00:23:55
    problems for for people it's going to
  • 00:23:59
    become some kind of slave animal with a
  • 00:24:02
    chain around its neck that you just keep
  • 00:24:04
    pulling whenever you need money for
  • 00:24:07
    yourself to get this giant boa
  • 00:24:09
    constrictor suffocating you off your
  • 00:24:11
    back for a little bit right and this is
  • 00:24:14
    quickly what happens to a lot of people
  • 00:24:16
    they start a business and it works
  • 00:24:18
    because they're solving a problem for
  • 00:24:19
    people and then they start taking the
  • 00:24:22
    rewards from that business like the
  • 00:24:24
    money and spending it on themselves and
  • 00:24:26
    being an idiot and buying all of the
  • 00:24:28
    useless [ __ ] they don't need and then
  • 00:24:30
    very quickly because their minds over
  • 00:24:33
    here and they're focusing on this that
  • 00:24:36
    the business is not there's no longer
  • 00:24:38
    like solving the problems like it once
  • 00:24:40
    was the business starts to suffer a
  • 00:24:43
    little bit and then this person's
  • 00:24:44
    lifestyle costs keep going up but this
  • 00:24:47
    business flatlines or declines a little
  • 00:24:50
    bit and now they start choking the
  • 00:24:53
    business for these emergency cash flows
  • 00:24:55
    and then the business starts going down
  • 00:24:58
    down down to now because they're not
  • 00:25:00
    treating it like a valued mechanism
  • 00:25:02
    anymore
  • 00:25:02
    and this this only ends one way and it's
  • 00:25:06
    failure and then these people they start
  • 00:25:09
    you know they start selling things or
  • 00:25:12
    cutting things that they do need like
  • 00:25:14
    different staff or different systems or
  • 00:25:17
    you know these different things that
  • 00:25:19
    made their business better they start
  • 00:25:21
    getting rid of these and they start like
  • 00:25:23
    hurting customer relationships just so
  • 00:25:26
    they can keep things they don't need and
  • 00:25:28
    it's mindless it's moronic don't do it
  • 00:25:31
    don't make this mistake you want to keep
  • 00:25:35
    the main thing the main thing all right
  • 00:25:36
    and you'll find that pro-athletes they
  • 00:25:40
    don't let the they don't let the money
  • 00:25:44
    that they make from their craft distract
  • 00:25:46
    them from their craft like a lot of
  • 00:25:49
    athletes do it they start making money
  • 00:25:51
    from being good at the game so then they
  • 00:25:54
    start being popular and famous and
  • 00:25:56
    buying all of these toys and then now
  • 00:25:58
    they're focusing on this instead of
  • 00:26:00
    being the best in the game and when they
  • 00:26:03
    stop being very good in the game then
  • 00:26:05
    you know because they're focusing on
  • 00:26:07
    this then they can no longer have this
  • 00:26:09
    and it just disappears and it's a it's
  • 00:26:12
    like a mind trick you have to focus on
  • 00:26:15
    the game and the first principles and
  • 00:26:17
    that's always going to be solving the
  • 00:26:18
    problem for your customers better than
  • 00:26:20
    anybody else and keep your lifestyle
  • 00:26:22
    lean and simple it's you know it's so
  • 00:26:25
    much more freeing and nice when it
  • 00:26:28
    doesn't cost that much money for you to
  • 00:26:30
    live month after month and you don't
  • 00:26:32
    you're not trying to look like you're
  • 00:26:36
    successful like people who are
  • 00:26:38
    successful don't need to try and look
  • 00:26:40
    like they're successful they just
  • 00:26:42
    oh right that's why like the CEO or
  • 00:26:46
    Larry Page and Sergey Brin they had a
  • 00:26:49
    Prius when they were when they were
  • 00:26:51
    billionaires Jeff Bezos when he was a
  • 00:26:53
    billionaire had like a $3,000 Honda
  • 00:26:55
    Accord right billionaires don't have
  • 00:26:58
    fancy cars billionaires don't wear fancy
  • 00:27:00
    clothes and things like that they they
  • 00:27:04
    don't need to look like it because they
  • 00:27:06
    are it and quite often you'll find the
  • 00:27:09
    people who try to look like it an't it
  • 00:27:11
    because they're trying to they're trying
  • 00:27:14
    to put some you know some artificial
  • 00:27:17
    clothes but the emperor really doesn't
  • 00:27:19
    have any clothes but emperors with
  • 00:27:21
    clothes they don't need to wear fancy
  • 00:27:23
    costumes and finally number nine focus
  • 00:27:29
    is a superpower and you need to learn to
  • 00:27:33
    keep the main thing the main thing and
  • 00:27:37
    this is the number one thing that I've
  • 00:27:41
    probably learned in in business once you
  • 00:27:45
    understand like what your niche is what
  • 00:27:48
    their problem is and then once you've
  • 00:27:51
    come up with a good solution that works
  • 00:27:52
    for them and it creates value in a way
  • 00:27:55
    that they pay money to you for that
  • 00:27:57
    solution then you just need to never
  • 00:28:01
    forget that that's it and the only thing
  • 00:28:03
    you need to do is remember this and keep
  • 00:28:06
    working on making it better just keep
  • 00:28:09
    making it better and the only way you
  • 00:28:11
    can really mess this up is by forgetting
  • 00:28:14
    it or not making it better because if
  • 00:28:17
    you forget it and you get distracted
  • 00:28:18
    then you're done like because it's going
  • 00:28:21
    to go to [ __ ] but the other thing is is
  • 00:28:23
    if you keep focusing on it but not
  • 00:28:24
    making it bitter
  • 00:28:25
    then someone else will come along and
  • 00:28:27
    make it bitter and then it will take it
  • 00:28:29
    away from you so once you've found this
  • 00:28:31
    thing you just need to focus on it and
  • 00:28:34
    focus is like a superpower that
  • 00:28:36
    everyone's forgotten how to use and you
  • 00:28:39
    have to to really be able to focus you
  • 00:28:41
    need to sacrifice and a lot of people
  • 00:28:44
    don't want to sacrifice they don't want
  • 00:28:45
    to get rid of all these hobbies or not
  • 00:28:47
    go out on the weekends and drink and do
  • 00:28:49
    all of this stuff but you need to
  • 00:28:51
    understand that if you don't sacrifice
  • 00:28:53
    for your goal
  • 00:28:55
    your goal will become the sacrifice you
  • 00:28:58
    cannot have it all and so I've had to
  • 00:29:02
    give up you know partying I don't drink
  • 00:29:04
    alcohol anymore
  • 00:29:06
    I you know I don't I don't go out and do
  • 00:29:08
    all these different hobbies I don't
  • 00:29:10
    watch all of this TV stuff I've had to
  • 00:29:12
    sacrifice a lot of things but it's okay
  • 00:29:15
    because I am happy to do that I'm happy
  • 00:29:19
    to make that trade for this thing
  • 00:29:20
    because I want that thing and I enjoy
  • 00:29:21
    that thing so much and you'll need to
  • 00:29:24
    understand this throughout your career
  • 00:29:26
    and business because you'll constantly
  • 00:29:28
    have to make decisions where you have to
  • 00:29:31
    sacrifice things there's no way to keep
  • 00:29:33
    both there's no way to do both there's
  • 00:29:36
    no way to keep it all it doesn't work
  • 00:29:39
    that way
  • 00:29:39
    you have to clear out the trophies of
  • 00:29:42
    your past and you have to sacrifice
  • 00:29:46
    things and it's going to be painful and
  • 00:29:48
    emotional you're going to be attached to
  • 00:29:49
    a lot of these things but you have to
  • 00:29:51
    let them go that's the only way to keep
  • 00:29:55
    climbing is you need to drop baggage you
  • 00:30:00
    need to get a lighter pack so you can
  • 00:30:02
    keep going and so those are the nine
  • 00:30:07
    things that I wish I had known when I
  • 00:30:10
    was 20 so I hope those nine things help
  • 00:30:13
    you and if you enjoyed this video just
  • 00:30:16
    click that like button and also
  • 00:30:18
    subscribe I release the video like this
  • 00:30:20
    once a week on my youtube channel and
  • 00:30:23
    also let me know what you thought in the
  • 00:30:25
    comments section below so thanks for
  • 00:30:28
    watching and I'll see you on the next
  • 00:30:29
    one next week
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