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[Music]
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good day everyone welcome back to media
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and information literacy for our third
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lesson we will be talking about the
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different types of media so for today's
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discussion we will cover the three
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different categories or types of media
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print media broadcast media and what we
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call the new media you will also be
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talking about media convergence towards
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the end of this lesson let's try to
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recall first again what is media how did
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we describe or define media in the
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previous lessons media is simply
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described as the channels or ways in
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which we transmit or communicate
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messages so basically these are what we
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refer to as communication tools as i
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have mentioned there are three major
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kinds or types or categories of media
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there is print media the second one is
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broadcast media and the third one is
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what we refer to as new media let us
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first discuss what print media is it is
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described as simply a kind of media or a
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category of media that is consisting of
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paper and ink more often than not this
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type of media is reproduced in a
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printing process that is traditionally
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mechanical in nature there are two major
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kinds of print media the first one is
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what we refer to as text media the
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second one is what we call visual media
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text media is simply described or
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defined as a very simple and flexible
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format for conveying ideas whether it's
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handwritten or printed simply put these
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are words phrases and sentences that are
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transformed into handwritten or printed
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format on the other hand visual media is
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described as pictures photos images and
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graphics that are used to channel
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communication using the sense of sight
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so it is a kind of print media that
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appeals to our sense of sight or to our
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vision examples of printed text media
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include the books that you read for
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school books that you read for leisure
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handwritten imprinted letters or
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correspondence and of course we have the
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newspapers one key feature of print
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media is typography it is what sets it
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apart from the other kind of print media
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so what is stereography basically this
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term refers to the art and technique of
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arranging the visual component of the
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written word now you are probably
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wondering what is the visual component
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of the written word basically you would
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notice that whenever you write words are
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composed of letters and those letters
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are simply composed of lines so those
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lines are the visual component now these
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lines forming letters forming words and
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forming sentences even could be
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illustrated differently typography also
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features textual designs with optical
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illusions that helps improve the
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readability of the text and also aids in
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conveying the meaning of the printed
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text media moving on here are some
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examples of printed visual media so take
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for example the illustrations web
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illustrations that you could see or
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editorial cartoons that you can see from
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the newspaper or in magazines or online
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and online platforms another example of
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printed visual media are billboard
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magazine covers and photographs could
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also be considered as printed visual
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media similarly infographics are also
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considered as an example of a printed
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visual media the most important feature
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or key aspect of a printed visual media
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is its graphic design what is graphic
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design exactly it is a term that we use
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to refer to the process of visual
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communication communicating via vision
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or via the sense of sign now this
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process is the one responsible for
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organizing and presenting information
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creatively for a particular purpose
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graphic design could titillate the mind
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could entertain people
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could inform persuade argue a particular
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issue inspire others and so on and so on
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but perhaps the most important thing
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that you have to remember when using
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graphic design is that it should be
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aligned with intention or with your
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intended message
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another type of media is broadcast media
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broadcast media is simply the kind of
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media that reaches target audiences
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using airwaves as the transmission
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medium so basically when we say
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broadcast media we often attribute it to
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radio and television and that is
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actually correct here are some kinds of
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broadcast media we have the audio media
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and multi multi-media audio media is
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simply described as a kind of broadcast
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media that uses audio or voice recording
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as a medium in the delivery of
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information to appeal to the auditory
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sense if a while ago printed visual
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media appeals to the sense of sight
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broadcast audio media on the other hand
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appeals to your sense of hearing simply
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put it is something that you hear or
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listen to broadcasted multimedia on the
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other hand is more concerned with
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computer-controlled integration of
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different media types where every
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information can be stored communicated
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and handled digitally so in multimedia
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that's why it's called multimedia in the
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first place because there are multiple
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kinds or multiple types of media being
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used so it could be visual it could be
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printed it could be audio and the others
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that could be combined to create one
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media product here are some examples of
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broadcast media of course you have the
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radio a voice or audio recorder and then
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the television the third and last type
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of media is what we refer to as new
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media this is the term that we use to
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integrate the different technologies
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emerging on one digital platform to
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organize and distribute content new
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media entail the use of different
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technologies particularly computers the
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internet and so on and so forth in order
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to communicate messages to listeners or
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to viewers or to media consumers you
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probably have already encountered
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several examples of new media for one
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there is already a growing number of
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podcasts available so basically these
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are audio recordings of different people
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talking about different subjects or a
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variety of subjects giving out different
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kinds of information to whoever wants to
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listen to them another example of new
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media are websites that serve as a
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repository for huge and vast amounts of
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information so for example we have wikis
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or even blog sites we also have
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augmented reality as another example and
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multiplayer online games if you would
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remember as well just a few months ago
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mark zuckerberg also introduced us to
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the concept of metaverse or basically
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the virtual reality program or virtual
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reality plan for facebook this virtual
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reality environment could be the new
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norm in the future in terms of
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communicating and is also a good example
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of an emerging new media because of the
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continuous and constant developments and
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technology and advancements in our
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society coupled of course with the
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dynamic nature of communication it is
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inevitable that the different kinds of
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media may merge
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or converge and produce one new form of
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media this is now what we call media
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convergence media convergence is simply
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defined or described as the merging of
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different equipment and tools for
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producing and distributing use or
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information through digitization and
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computer networking this phenomenon
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allows media to be produced and
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distributed on multiple devices as well
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this is also what we call technological
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convergence combination the merging of
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technology it is important to note
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however that media convergence only
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occurs when communication content and
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computing merges into one when these
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three processes overlap one another
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then definitely media convergence will
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occur take this one for example you
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would remember that back in the day when
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you want to do something in particular
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you only could do it using one specific
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device so take for example if you want
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to write you could use the typewriter if
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you particularly want to watch movies or
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shows enjoy shows then you could watch
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on the television you could do it only
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with the television when you want to
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call someone you could only do it
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through the telephone when you want to
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listen to music you could only do it
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using the radio or using a music player
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however as time went by as we went
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through several progressions in terms of
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technology the functions of these
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different devices have been put into
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just one single device so right now we
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have the smartphone we have tablets we
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have laptops that could perform all of
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these activities already one great
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example of media conversions is of
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course your smartphone before when you
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have a cell phone or a cellular phone
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you could only do texting or calling but
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right now with your smartphones you can
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play games you could watch shows you
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could browse the internet you could
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still send messages and call someone but
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you could also still use it as your map
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as a camera or even as an audio or
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listening device here are some other
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examples of media conversions in
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different fields if we're going to look
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at it for one in the field of
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communication social networking sites
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such as facebook instagram etc are
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already considered a product of media
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convergence because in facebook and
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instagram you could do several other
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things you could message other people
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you could connect with other people you
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could share information you could share
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pictures you could share videos you
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could share updates etc in the field of
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education one example of media
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conversions is is the rise of learning
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management systems some specific
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examples of lms or learning management
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systems are moodle google classroom and
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model etc and especially right now we
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are engaged in online distance learning
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learning management systems prove to be
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very useful and relevant in the field of
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advertising digitized print ads or
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advertisements across different
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platforms are examples of media
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conversion so these print ads don't just
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run on a single kind of media they could
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be shown in different platforms already
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in the field of news and reporting news
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agencies such as cnn inquirer are
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already forms of media convergence you
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would probably remember that back then
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cnn is only available through the
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television and only if you have a cable
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subscription however right now with
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advent of the internet and availability
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of social media cnn and other news
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channels have also already created their
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own websites even facebook accounts
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wherein they could also regularly update
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people without the need for these media
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consumers to subscribe to a cable tv
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subscription or to even own a tv same
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with the local counterpart of cnn which
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is inquirer last but not the least in
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the field of entertainment multimedia
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personalities such as oprah kanye west
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and locally we have vice ganda could be
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considered as people who have maximized
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the potential of media convergence why
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if you would notice these personalities
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have not only stuck with one kind of
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half with one kind of platform to reach
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to their audience but they have also but
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they have also channeled their talents
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into different activities so take for
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example right now oprah is not just
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simply known as a television host she is
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also a known television producer and
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author of a book kanye west is not just
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known right now as a rapper or a singer
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he is also a music producer he's even
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into fashion designing right now same
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with vice ganda who does not only
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perform on tv as a comedian but she is
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also an entrepreneur a singer and also a
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movie producer that ends our discussion
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for today's lesson here are my sources
