Hamza is a YouTuber known for his content on self-improvement and personal development.

Why did Hamza lose credibility?

Hamza lost credibility due to his manipulative behaviors, egotism, and inconsistent actions that contradicted his earlier teachings.

What is Hamza's content focus?

Hamza's content focuses on self-improvement, masculinity, and personal development.

How did Hamza's behavior change over time?

Hamza's behavior became more egotistical and condescending, alienating much of his audience.

What led to Hamza's decline in viewership?

Hamza's decline in viewership was caused by his perceived manipulative behavior, condescending attitude, and inconsistency with his self-improvement messages.

What was the Adonis Academy?

The Adonis Academy was a paid membership community created by Hamza offering coaching sessions on self-improvement topics.

Did Hamza change his life goals?

Yes, Hamza frequently changed his life goals, including a brief period where he wanted to become a fighter.

How did the community perceive Hamza’s changes?

Many in his community were disappointed and critical of his inconsistent behavior and changes in direction.

What was the reaction to his live streaming content?

The reaction was largely negative as fans felt the quality of his content declined and it was filled with needless rants.

Did Hamza acknowledge his faults?

Yes, eventually Hamza acknowledged some of his faults, particularly his egotism, but it was met with skepticism from some viewers.

Why Hamza Deserves His Downfall

00:30:07

https://www.youtube.com/watch?v=dKuc8YU5RdM

Summary

TLDRThe video explores the rise and subsequent fall of Hamza, a prominent figure in YouTube's self-help community. Initially, Hamza gained a significant following by sharing personal stories and offering guidance on self-improvement. However, his transformation into a figure of egotism and manipulation led to a decline in his reputation and audience. Critical live streams, inconsistent life goals like becoming a fighter, and the launch of his monetized community, the Adonis Academy, only added to concerns about his intentions. Former students criticized the Academy, claiming the information provided was available for free elsewhere. Despite attempts to reconcile with his past behavior, Hamza continues to struggle with maintaining credibility and trust with his audience. The narrative questions whether he can genuinely align with his self-proclaimed values or remain ensnared by egotism.

Takeaways

📉 Hamza's transformation led to a loss of credibility and viewership.
💡 His initial rise was due to personal storytelling and self-help advice.
👥 Hamza's behavior alienated many who once admired him.
❌ His inconsistency in life goals confused and disappointed many fans.
📊 The Adonis Academy faced backlash for monetizing common advice.
🤔 Critics accused Hamza of failing to follow his own advice.
🎥 Negative reaction to his live streaming content.
🔄 Attempted refocusing on personal development and fighting flopped.
💬 Former students criticized the value of his paid community.
🤷 Struggles to reconcile past mistakes continue to hinder credibility.

Timeline

00:00:00 - 00:05:00
Hamel emerged as an influential YouTube self-help figure, amassing a cult-like following by sharing self-improvement journeys mainly about fitness, relationships, and financial growth. His appeal came from his honesty and relatability, presenting himself as a leader molding young men through virtues reminiscent of an ideal persona, Adonis, against the undesirable Jeffrey, characterized as lazy and unambitious. By 2023, Hamza had grown significantly in popularity.
00:05:00 - 00:10:00
Hamza's aggressive and dogmatic approach to content creation began alienating his audience. His disdain for anime and video games, and insistence on viewing relaxation as detrimental to progress, began to come off as overly rigid. Despite some audience agreement, he faced criticism for lacking balance and turning self-improvement into a personal alignment with Hamza's lifestyle rather than individual growth.
00:10:00 - 00:15:00
The shift in Hamza's communication style to live streams revealed his condescending attitude towards differing opinions on masculinity and improvement, leading to audience discomfort. Despite requesting feedback from followers, his inability to take constructive criticism highlighted a disconnection between his self-image and his audience's perception, showcasing a struggle with personal identity and public persona maintenance.
00:15:00 - 00:20:00
Amidst growing skepticism, Hamza once again changed direction, claiming he wished to focus on personal development and martial arts. This seemed to realign with viewer expectations, receiving positive support. Yet, continued uploads and increased commercial endeavors, notably the Adonis Academy membership, contrasted with his avowed disinterest in maintaining a typical YouTube presence, introducing inconsistencies in his proclaimed path.
00:20:00 - 00:25:00
Hamza's abandonment of the fighter path and return to monetizing through teaching was marred by accusations of exploitation within his membership program, with former students alleging redundant content and mistreatment. His defensive correspondence and dismissive handling of critics fractured trust, notably involving minors and sensitive issues, showing ethical lapses in his response to valid grievances.
00:25:00 - 00:30:07
Despite attempts to regain authenticity and transcend previous mistakes, Hamza's recent actions betrayed a struggle to live by his advocated values of discipline and humility. The repeated pattern of public proclamations followed swiftly by reversals diminished his credibility, leaving open the question of whether Hamza can overcome these challenges and truly embody the transformative ideals he once promoted.

Mind Map

Video Q&A

Who is Hamza?
Hamza is a YouTuber known for his content on self-improvement and personal development.
Why did Hamza lose credibility?
Hamza lost credibility due to his manipulative behaviors, egotism, and inconsistent actions that contradicted his earlier teachings.
What is Hamza's content focus?
Hamza's content focuses on self-improvement, masculinity, and personal development.
How did Hamza's behavior change over time?
Hamza's behavior became more egotistical and condescending, alienating much of his audience.
What led to Hamza's decline in viewership?
Hamza's decline in viewership was caused by his perceived manipulative behavior, condescending attitude, and inconsistency with his self-improvement messages.
What was the Adonis Academy?
The Adonis Academy was a paid membership community created by Hamza offering coaching sessions on self-improvement topics.
Did Hamza change his life goals?
Yes, Hamza frequently changed his life goals, including a brief period where he wanted to become a fighter.
How did the community perceive Hamza’s changes?
Many in his community were disappointed and critical of his inconsistent behavior and changes in direction.
What was the reaction to his live streaming content?
The reaction was largely negative as fans felt the quality of his content declined and it was filled with needless rants.
Did Hamza acknowledge his faults?
Yes, eventually Hamza acknowledged some of his faults, particularly his egotism, but it was met with skepticism from some viewers.

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Subtitles

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00:00:00
Hamel was undeniably one of the most
00:00:02
influential figures in the YouTube
00:00:03
self-help community so much so that he
00:00:05
managed to manipulate his core audience
00:00:07
into seeing him as a cult leader to be
00:00:09
emulated without question unfortunately
00:00:12
Hamza would take advantage of this
00:00:13
Dynamic for selfish gain and as a result
00:00:16
lose not just his credibility but over
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90% of his viewers in just 8 months this
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this isn't a good good luck Hamza this
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isn't a good luck Hamza oh Hamza oh oh
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watch watch watch out Hamza anime is
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okay moderation is key go yourself
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moderation is key hi I'm the internet
00:00:32
Anarchist I create weekly YouTube
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documentaries and today we'll be going
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over the unsettling downfall of one of
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YouTube's biggest self-improvement
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creators ham armed how Fame status and
00:00:43
success filled Ham's growing ego and
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what this means for the followers who
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see his words as law and treat him like
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a deity back in 2022 I uploaded a video
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covering Ham's rice the top of the
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YouTube algorithm in a nutshell Hamza
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build his brand by showcasing the
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intimate aspects of his self-improvement
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journey and offering young men guidance
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on how they could better themselves too
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with valuable videos on topics like
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Fitness relationships and making money
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Hamza rapidly carved out a dedicated fan
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base that looked forward to every upload
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while this might seem straightforward
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the complexity lies in Ham's ability to
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be honest and transparent with his
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viewers no matter the topic is your
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future selfinking I wish you just
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stopped watching all of these
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self-improvement videos and actually
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took action to better your life Hamza
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would gradually transform his close
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connection with viewers into a cult-like
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kinship dedicated to pushing its members
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to fulfill their potential as you would
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imagine Ham's a proudly assumed
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leadership of said Cults that's how
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Cults work that is precisely how Cults
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work that you have this leader the
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leader's word cannot be questioned all
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of the followers that get co-opted in
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they all just believe because you're
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supposed to believe have you seen my
00:01:51
Instagram bio no what's it say I just
00:01:54
changed as a cult leader the cult's
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mission would be based on members trying
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to emulate the figure hems are Creed
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called Adonis this Cult of young men
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that you see before you is all about
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taking responsibility we strive to
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become more like aonis he's successful
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but he's humble he's strong but he
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acknowledges his weaknesses there are
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five virtues of aonis discipline
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humility presence gratitude and
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Leadership keep these five values of
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Adonis in mind as they'll become very
00:02:22
important later for now hem would
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contrast The Shining Image of Adonis
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with a lesser figure dubb to Jeffrey the
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embodiment of every everything hza
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believed a man shouldn't be Jeffrey is
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the average guy he's overweight lazy and
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undisciplined he got average grades in
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school he works an average job that he
00:02:38
doesn't like he doesn't attract the kind
00:02:40
of women that he wants he lives a
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mediocre life Jeffrey he is about
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self-improvements about exercising and
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building a body that he could be proud
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of he hears about meditation gratitude
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journaling reading and learning and
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Jeffrey refuses to do any of it he
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spends his days playing video games
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jacking off to messed up and eating junk
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food what a disgrace this Dynamic would
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become the permise behind many of Ham's
00:03:02
subsequent videos as he compared how
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Jeffrey and Adonis responded to
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different social situations to keep the
00:03:08
messages as personal as possible ham
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would include stories about his past
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mistakes and achievements which showed
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he was still improving like everyone
00:03:16
else while the Jeffrey Versa Donis
00:03:17
Dynamic was a good way for hza to
00:03:19
highlight traits view we should aspire
00:03:20
to it would also prove to be overly
00:03:23
simplistic and lacked Nuance explanation
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of what it takes to truly become a
00:03:27
successful individual however this
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wouldn't stop ham movement from rapidly
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spreading across the internet from late
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2022 to early 2023 Hamza would triple
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the sub count on his main Channel
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Growing from 500k to over 1.5 million
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Ham's open and honest approach to
00:03:42
self-improvement content allowed him to
00:03:44
build a massive Community eager to
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follow his prescribed road map to
00:03:47
success sadly no one could have
00:03:49
anticipated how much Hamza would change
00:03:52
after becoming somewhat of a successful
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figure as he began to reveal a dark side
00:03:56
of himself no one had seen before on the
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16th of September 201 22 Hamza published
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a stream highlight to a second Channel
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titled Hamza explodes on anime profile
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pictures and as the title suggests the
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video was meant to ridicule individuals
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he felt were negatively impacting his
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audience stop trying to negatively
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affect me stop trying to negatively
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affect my boys here if you play video
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games if you watch anime keep your mouth
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shut they come in here oh oh like anime
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is fine a video just one hour I'm like
00:04:26
bro shut the [ __ ] up you play it okay
00:04:29
fine you play yeah fine don't come in
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here and try and change my mind don't
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come in here and try and tell my boys to
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stop playing video games H's range would
00:04:36
become even more hated as he commented
00:04:38
on videos that were critical of his
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stance on self-improvement and claimed
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the videos were coming from the same
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people who promoted anime and video
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games in chat these people they've made
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videos about me over the last year
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countless Relentless critical videos
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about me saying that ham is being too
00:04:52
har we one hour of video games is fine I
00:04:54
watch them and I'm just thinking how the
00:04:56
like they're saying that I'm a bad
00:04:58
person because I'm too strict on
00:04:59
self-improvement how am I a bad person
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from expecting better from my young boys
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I see their critical videos about me all
00:05:05
the time you can go and search like
00:05:06
Ham's wrong on on YouTube these amount
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of [ __ ] who have made videos
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saying oh well Hamza Hamza doesn't even
00:05:12
know what he's talking he's just a young
00:05:13
guy one hour video games isn't going to
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hurt you although consuming most forms
00:05:17
of entertainment and moderation wouldn't
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derail someone's self-improvement
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Journey Hamza was determined to make his
00:05:22
viewers think that any attempt at
00:05:24
relaxation would put them behind in life
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you already understand life works like a
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race of men any of these [ __ ] who
00:05:30
tell you that they're not competing
00:05:32
against the rest of us is [ __ ] lying
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you're in competition with me if you
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slow down to play 1 hour of video games
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I'll [ __ ] your future wife bro if you
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watch anime guess what I'll do to
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you you're going to let me run past you
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in this race bro are you honestly going
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to if you're on self-improvement you
00:05:48
should be thinking Bro [ __ ] Hamza I'm
00:05:51
going to make sure that [ __ ] is
00:05:52
not running faster than me good me and
00:05:54
you will be worthy competitors one could
00:05:56
argue that Ham's words were coming from
00:05:58
a place of tough love but if that was
00:06:00
the case then why did he convey it in
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such a condescending fashion what was
00:06:03
the logic of putting himself in a
00:06:05
pedestal because he didn't consume a
00:06:06
particular form of entertainment
00:06:08
although the overall response to these
00:06:10
comments was positive some viewers
00:06:12
recognized Ham's faulty reasoning with
00:06:14
comments that read can't be only me who
00:06:16
thinks that Hamza is now seeing
00:06:18
everything as black and white as well as
00:06:20
nah I'm starting to think this isn't
00:06:22
self-improvement anymore this is more
00:06:23
like become like Hamza live streams
00:06:26
wouldn't be the only place Hamer
00:06:27
expressed some unconventional views of
00:06:29
what it meant to be masculine as he'
00:06:31
make similar comments during his short
00:06:33
form upload this is going to sound weird
00:06:35
you need to be hit in the face as a
00:06:37
young man you need to be hit in the face
00:06:39
consistently trust me when I say that
00:06:42
greatly improved your character when you
00:06:44
are under some kind of threat of
00:06:46
violence you become present you become
00:06:49
focused all of those [ __ ] thoughts
00:06:51
in your mind those insecure thoughts
00:06:52
disappear suddenly should you in the
00:06:55
real world vers this other M and your
00:06:57
objective is to by the 19th September
00:07:00
2022 hem would acknowledge the impact
00:07:02
live streaming was having on his channel
00:07:04
and ask his viewers for advice on what
00:07:06
direction to take the channel live
00:07:08
streaming has been like the most
00:07:09
intrinsically motivating part of my work
00:07:11
that I've ever had before I am a little
00:07:13
bit fearful that it's kind of tainting
00:07:15
my character and my brand image of like
00:07:17
you know being more like aonis and
00:07:18
peaceful because naturally in this state
00:07:20
of like this hyperactive chat and you
00:07:21
know you get into emotional rant and
00:07:23
everything which perform better on live
00:07:25
streams the best answer to Ham's
00:07:27
question would come in the form of a
00:07:28
comment that read Hamer the criticism is
00:07:31
due to you doing the opposite of what
00:07:32
Hamer a year ago would have done the
00:07:34
sudden switch in content is strange for
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your viewers you are completely
00:07:37
different person now just don't forget
00:07:39
how you started bro build your brand do
00:07:41
your thing just don't expect to retain
00:07:43
your original audience because you told
00:07:45
them to get off YouTube and not watch
00:07:47
low return on investment live streams
00:07:49
like this one despite the obvious
00:07:50
drawbacks to ranting on stream Hamza
00:07:53
continued to feed into his egotistical
00:07:55
side while masking it as
00:07:56
self-improvement advice so I just went
00:07:58
on a little then talking about you know
00:08:00
PA being bad for us and stuff and this
00:08:02
anime profile picture mother just came
00:08:05
into the chat and said forgive us for
00:08:08
having fun Hamza just went on a little
00:08:10
rant that is bad for you and this anime
00:08:14
profile picture [ __ ] just came
00:08:16
in and said forgive us for having fun
00:08:19
Hamza Hamza had gone beyond providing
00:08:21
well-meaning advice and it was now
00:08:23
shaming anyone who made lifestyle
00:08:25
choices he didn't agree with naturally
00:08:27
Ham's viewers pointed out his shift and
00:08:29
back behavior and like and this stream
00:08:31
to be something sneer would make with
00:08:33
comments reading I love watching you
00:08:35
sneo thanks for another entertaining
00:08:37
live stream as well as I had sub to
00:08:39
watch actual useful content and maybe
00:08:41
get some insight not to watch mindless
00:08:43
rants in a car since Hamza has started
00:08:45
live streaming I feel like the quality
00:08:47
on the channel has taken a massive hit
00:08:49
berading viewers for straying from a
00:08:50
said path was only one of the things
00:08:52
that made Hamza loses call on stream the
00:08:55
other one was when anyone questioned his
00:08:57
masculinity you speaking about how
00:08:59
masculine you are makes her drier than
00:09:00
the Sahara Desert AR aravind n he's back
00:09:04
out it again yeah I think you should I
00:09:06
think you should date her bro you seem
00:09:08
like the champion who knows about girls
00:09:10
better than I do bro Hamza would take
00:09:11
things a step further by starting a very
00:09:14
heated exchange with a random viewer and
00:09:16
asking for his Discord username Arin
00:09:18
what's your Discord mate let's get you
00:09:20
on a Discord call bro you can let's see
00:09:21
you flirp with her yeah arind what's
00:09:24
your name arind n so this guy keeps
00:09:27
leaving [ __ ] hateful comments in this
00:09:29
stream so far calling me cringe saying
00:09:30
that I'm drying her up and stuff or wind
00:09:32
near drop your Discord we'll hop onto a
00:09:34
Discord call with you right now and
00:09:35
we'll see your FLIR in game for the next
00:09:37
several minutes ham would repeatedly ask
00:09:39
for the viewer's Discord name while
00:09:41
taking every opportunity to make fun of
00:09:43
him your Discord Arin come on boys if
00:09:45
Arvin doesn't come onto the the call
00:09:47
with me I'm just going to end the live
00:09:48
stream and he's made me sad we need him
00:09:50
everyone spam him and make sure he comes
00:09:51
on to a video call with us Arvin come on
00:09:54
man we want to hear about how you flert
00:09:56
because clearly you're better than me
00:09:57
H's facade of confidence was giving way
00:10:00
to insecurity but it seemed he was too
00:10:02
far gone to notice which escalated
00:10:04
things even further Hugo oron donated $2
00:10:08
Arend do it bro I'll spar you as
00:10:11
well showing off your girl is so
00:10:13
insecure self-improving his masturbation
00:10:16
all you do is tell others to fix their
00:10:17
lives while you're a kid yourself me and
00:10:20
you should have a discussion bro aravind
00:10:22
Discord call right now bro it'll be
00:10:23
entertaining for the rest of the video
00:10:25
ham bounced between trying to justify
00:10:27
his actions by claiming he was only
00:10:29
making jokes out of hate comments you
00:10:31
can tell what kind of man someone is by
00:10:33
their response so this Arvin guy I don't
00:10:35
know if he's still in the chat or not
00:10:36
but he's he was just sat here whilst we
00:10:38
were just you know speaking about
00:10:39
self-improvement he's just leaving hate
00:10:41
and everything saying oh you know hop on
00:10:42
to the Discord call so we can just make
00:10:43
fun of him and you know he'll come in he
00:10:44
start stuttering and you know he'll just
00:10:46
be weird and you'll apologize or
00:10:47
something but you can truly tell what
00:10:49
kind of person like a man is what kind
00:10:51
of comments they leave and deflecting
00:10:53
any criticism thrown his way by
00:10:55
demanding a fight Arin n I'm an
00:10:57
orthopedic surgeon I make money actually
00:11:00
helping others not just spouting the
00:11:02
same [ __ ] to a fatherless audience
00:11:04
aravan you're you're pissing off a lot
00:11:06
of people here AR I think there's like
00:11:07
20 people that would want to fight you
00:11:09
even though Hamer couldn't see the
00:11:11
mistakes he was making a significant
00:11:12
portion of his audience did and they
00:11:15
were very disappointed with comments
00:11:16
reading Ham's life has taken a left turn
00:11:19
it's sad to see hope him the best and
00:11:21
topi recovers from being a Jeffrey real
00:11:23
title Hamza being a Jeffrey vers Jeffrey
00:11:26
as well as this video will be a reminder
00:11:28
not to let my e go take a hold of me
00:11:30
eventually hamwood put an end to the
00:11:32
rage field live streams and returned to
00:11:34
his usual Jeffrey vers Donis and
00:11:36
unfiltered content which was a welcome
00:11:38
to change however by the 1 of February
00:11:42
2023 H would make yet another radical
00:11:44
shift in his career with a video titled
00:11:47
I fulfilled my purpose you know I've
00:11:49
been on this journey for over 2 years
00:11:52
dedicating myself fully to this every
00:11:54
single day I woke up and thought about
00:11:56
spreading this message of
00:11:57
self-improvement this has been my person
00:11:59
purpose for over 2 years and a little
00:12:01
while ago I completed this layer of my
00:12:04
purpose and I'm on to the next layer hza
00:12:06
went on to announc that he' no longer be
00:12:08
putting out frequent uploads and stated
00:12:10
that he'd be dissolving his production
00:12:11
team as a result I've made the hard
00:12:13
decision now after weighing this up so
00:12:15
many times after speaking to my close
00:12:18
friend who helps me make these decisions
00:12:21
s I've made the hard decision now to
00:12:24
stop this content production machine
00:12:27
that we had here this huge team that we
00:12:29
had of seven video editors and Tik Tok
00:12:32
guys and sales guys and Twitter guys and
00:12:36
I let every single one girl including
00:12:39
Sam har my best friend who's worked for
00:12:42
me for over two years according to Hamza
00:12:45
the DraStic change to the channel was a
00:12:47
byproduct of out growing the influencer
00:12:49
lifestyle and in pursuit of his personal
00:12:51
development my new layer of my purpose
00:12:55
to for me to focus
00:12:57
on is my own development as a
00:13:01
man I no longer care about being a
00:13:04
YouTuber or an influencer or a celebrity
00:13:08
or a man with fame or anything like this
00:13:10
surprisingly hwood set his sights in a
00:13:13
far more arduous path of becoming a
00:13:15
fighter and the angle that it's
00:13:18
currently fixated on my
00:13:22
mind my heart and my
00:13:25
soul is fighting competition martial
00:13:28
arts
00:13:30
that's what I'm throwing myself into
00:13:31
fully while becoming a fighter was Ham's
00:13:33
New Direction in life he still maintains
00:13:35
the need to share helpful advice and
00:13:37
personal experiences with his audience
00:13:39
what I do still have some positive
00:13:42
feeling about
00:13:44
is the beauty of passing knowledge to
00:13:48
each
00:13:50
other I no longer want to see this as a
00:13:52
YouTube channel that I'm trying to grow
00:13:54
I want to see this as me genuinely just
00:13:57
sitting down turning the camera on when
00:13:59
I have some actually like really
00:14:01
valuable knowledge to give to you some
00:14:03
really valuable from the outside looking
00:14:04
in it seemed H had gotten over his
00:14:07
egotistical side and was trying to
00:14:08
realign his life with a higher purpose
00:14:11
this was the type of change viewers were
00:14:13
looking for as the comment section was
00:14:15
flooded with positive messages
00:14:16
encouraging Hamza on his latest Endeavor
00:14:19
reading we must move on and share the
00:14:20
knowledge of self-improvement to other
00:14:22
young men thank you Hamza as well as
00:14:24
damn dude you left a hell of a legacy
00:14:26
you are a legend among men and I know
00:14:28
you're going to succeed your next
00:14:30
purpose Gods speed brother and another
00:14:32
comment foreshadowing what was going to
00:14:34
happen the next few guides were some of
00:14:36
the best hams of stuff ever and it was
00:14:38
downhill from there by the following
00:14:40
week ham kept to his promise and
00:14:42
uploaded an hourong guide on how his
00:14:44
viewers could find purpose in their life
00:14:46
even though the value derived from the
00:14:48
video was subjective it was a step in
00:14:50
the right direction and show Hamza was
00:14:52
committed to improving himself today
00:14:54
we're going to cover how purpose works
00:14:57
as a masculine man and and my intention
00:15:00
with this my hope is that by the end of
00:15:02
this video you will be convinced that
00:15:05
this is the only way to live all Hamza
00:15:09
had to do to maintain his legacy was
00:15:11
keep his ego in check deliver high
00:15:13
quality content whenever he uploaded and
00:15:15
follow through on becoming a fighter
00:15:16
tragically ham would fall short on
00:15:18
almost all these expectations and
00:15:21
seemingly betray every core value he's
00:15:23
set up so far around a month after Hamer
00:15:25
announced his decision to drop content
00:15:27
creation and become a fighter he
00:15:29
seemingly returned to a frequent upload
00:15:31
schedule while the videos had tuned down
00:15:33
editing and were fairly long you
00:15:35
wouldn't expect ham to start uploading
00:15:37
again after claiming he was no longer
00:15:39
interested in being a YouTuber stranger
00:15:41
still ham a doubled down on the business
00:15:43
side of his platform with the launch of
00:15:45
Adonis Academy a monthly membership that
00:15:47
offered direct coaching from Hamza on
00:15:49
how young men could take action in
00:15:51
self-improvement that's why I've started
00:15:53
and it's something that I'm like selling
00:15:54
so it's like you know if you don't want
00:15:55
to spend money you can click away
00:15:57
absolutely no problem my videos are
00:15:58
still free the school serice still there
00:15:59
and everything the major selling point
00:16:01
for Ham's new community was three weekly
00:16:03
calls that allowed members to ask for
00:16:05
advice on topics like health wealth and
00:16:07
relationships three calls a week which
00:16:10
will be split up into the the areas of
00:16:12
health wealth relationships so on Monday
00:16:14
we'll have a call Wednesday we'll have a
00:16:15
call Friday we'll have a call health
00:16:17
wealth relationships on on each one
00:16:18
although Hamza had offered paid products
00:16:20
before the difference this time was that
00:16:22
instead of selling pre-recorded content
00:16:24
Hamza was taking his time directly to
00:16:26
teach and Mentor members what I'm going
00:16:28
to tell you right now this is like a
00:16:29
work in project this is not something
00:16:31
that I'm just going to kind of set up
00:16:32
and you know I can't leave like this is
00:16:34
literally based on me just being your
00:16:36
teacher right now I'm like a guy who
00:16:38
makes YouTube videos I want to be more
00:16:40
of like a teacher where we actually have
00:16:42
like more of like a communication
00:16:44
together just waiting the deal hem would
00:16:46
also include other perks like access to
00:16:48
his previous $400 courses exclusive
00:16:51
meetups in the UK and to Dedicated video
00:16:53
lessons or for $99 a month it will be
00:16:56
$99 a month which is a Rec curring
00:16:59
membership so every month it'll be $99 I
00:17:01
this is usually where like the you know
00:17:04
the the salesman and stuff they'll try
00:17:05
and justify the price and they'll tell
00:17:07
you like oh yeah yeah but it is worth it
00:17:08
because this no no no like literally
00:17:10
it's $99 a month it's it's a recurring
00:17:12
membership the top Link in the
00:17:13
description you can go check out go
00:17:15
click that right now I'm not going to
00:17:16
try and like justify it to you even
00:17:18
though a majority of fans were thrill to
00:17:20
be a part of Ham's New Direction for the
00:17:22
channel there were also those who were
00:17:23
still curious about what happened to his
00:17:25
fighter career by the 1st of June 2023 H
00:17:29
would publish a video explaining why
00:17:30
becoming a fighter was no longer his
00:17:32
purpose and the reason he was more
00:17:34
focused on making more money so a few
00:17:36
months ago I posted a video saying that
00:17:38
I had fulfilled my purpose and that I
00:17:40
was going to go into the mountains to go
00:17:42
train martial arts and I still received
00:17:44
comments of why I didn't do that oh
00:17:46
Hamer I thought you were going to become
00:17:47
a fighter now I explained in a video
00:17:50
already but I put it in like you know it
00:17:53
was like 2 hours into the video so a lot
00:17:55
of people didn't see it so I just wanted
00:17:56
to explain it here cuz I still see
00:17:57
comments about it h would go on to state
00:17:59
that after the first day at the fight
00:18:01
Camp he felt the experienc quote didn't
00:18:03
feel authentic and I just asked myself a
00:18:05
question it is this
00:18:07
[Music]
00:18:09
authentic is this genuinely where I want
00:18:12
to be what I want to focus on or just be
00:18:15
honest are you here right now
00:18:18
because it'll get you validation from
00:18:21
people online it's worth remembering
00:18:23
that no one asked ham to become a
00:18:24
fighter in fact he chose that path
00:18:27
because he assumed it would be a
00:18:28
masculine thing to do and at the time he
00:18:30
didn't sound like he was trying to
00:18:31
impress anyone after all he fired his
00:18:34
entire team and told viewers he was no
00:18:36
longer interested in vanity metrics like
00:18:38
subscribers or ad Revenue Hamza had
00:18:40
always been the type of creator that
00:18:41
spoke about things with conviction and a
00:18:43
black and white mentality but after
00:18:45
going against his own standards he
00:18:47
decides it's time to move the goalpost
00:18:49
but I realize that you can't live a life
00:18:51
of inauthenticity if there's something
00:18:53
that you genuinely feel as a man that
00:18:55
you should be doing which is right for
00:18:57
you
00:18:59
and you don't do that because something
00:19:01
else might get you more validation from
00:19:03
the people around you you live this
00:19:05
shallow life based on these internet
00:19:07
comments in an effort to justify this
00:19:09
decision Hamer claimed his true fans
00:19:11
would gladly jump at the product he was
00:19:13
selling and that any critique for said
00:19:15
product was coming from Jeff a bunch of
00:19:17
your real true fans who are looking and
00:19:19
thinking wait he's just released
00:19:20
something which I could buy and I could
00:19:21
probably get closer to him or I could
00:19:23
learn more from him that's awesome and
00:19:24
these are your like proper true fans and
00:19:26
so they'll buy anything or or they'll
00:19:27
look at it and be like oh man I can't
00:19:29
afford it but that is awesome I wish I
00:19:30
could afford it but there's like a 0.1
00:19:33
they like the lone like little corner of
00:19:35
Jeff's where they just get agitated when
00:19:38
you're making money for the rest of the
00:19:40
video Hamer would present his move to
00:19:42
teach selling courses as the best way to
00:19:44
help his male audience however was Hamer
00:19:47
truly equipped to lecture people in how
00:19:48
to be business owners or was he simply
00:19:50
going to sell viewers on a dream and
00:19:52
tell them to copy his formula of selling
00:19:54
self-improvement courses the idea is
00:19:56
like you learn how to make a community
00:20:00
which you get paid for you bring people
00:20:02
who have got similar interests together
00:20:04
because I genuinely think by the way
00:20:06
I'll just give you a random tip I
00:20:07
genuinely think that there's one
00:20:09
business model which is the best right
00:20:11
now like possible and it's private
00:20:14
communities at the end of the day Hamza
00:20:16
was free to take his channel in any
00:20:18
direction he saw fit however this
00:20:20
changing mentality would Mark the
00:20:21
beginning of a very turbulent time in
00:20:23
hamza's community as the focus shifted
00:20:25
away from what was best for men more
00:20:27
towards what Hamza thought was best by
00:20:29
October 2023 hled announced a new
00:20:32
chapter in his life of starting a family
00:20:35
moved into
00:20:37
the the the rural mountains of
00:20:41
Scotland with my woman and soon we're
00:20:44
going to buy a home and we're going to
00:20:46
have children I'm going to move up my
00:20:48
family here I'm going to move up like
00:20:50
families that I love and I'm going to
00:20:53
create this dream into a reality but
00:20:55
basically I'm starting the fatherhood
00:20:57
chapter of my life hey H was so
00:20:59
convicted that this was the right
00:21:00
decision to take things that he would
00:21:02
change his channel description to
00:21:03
reflect it with a description reading
00:21:05
preparing to be a father unfortunately
00:21:08
similar to his previous life altering
00:21:09
plans Hamza wouldn't follow through with
00:21:11
it and decided to go for the easier
00:21:14
option in a now deleted video ham would
00:21:16
describe how a date with a Russian woman
00:21:18
changed his perspective on Western women
00:21:20
I'm s here with this genuinely like
00:21:22
beautiful but also very very intelligent
00:21:26
based sophisticated class young woman
00:21:29
like very impressive that's what I'll
00:21:31
say it's very very impressive naturally
00:21:33
Ham's viewers wondered why he was going
00:21:35
on another path when he just announced
00:21:37
the fatherhood chapter of his life and
00:21:40
it wouldn't be long before they got an
00:21:41
answer the reason why me and my ex split
00:21:44
up is because we did this little
00:21:46
exercise together where I told her to
00:21:47
sit down and to write down like her
00:21:49
goals and the season of life that she
00:21:51
wanted to get into so both of us had our
00:21:53
laptops out and we wrote about okay for
00:21:54
the next few months what kind of Life do
00:21:56
we want to live H went on to explain
00:21:58
that him and his ex-girlfriend wanted to
00:22:00
go on separate paths in life that
00:22:02
weren't compatible but she saw it and
00:22:04
I'm not going to lie like I could see
00:22:05
how like offended she was where she was
00:22:08
quite like pressuring she was like wait
00:22:09
you want to do this oh you want to do
00:22:11
that you want to stay up late but that's
00:22:12
unhealthy and I understood you know it
00:22:13
is fair enough what I'm saying is like
00:22:15
oh yeah like I kind of want to be a
00:22:16
little bit more sleep deprived and she
00:22:18
just couldn't really see that this was
00:22:19
like me just being authentic that this
00:22:21
was the life I wanted to live so there
00:22:22
was quite a lot of like judgment from
00:22:24
her and when I saw that judgment I
00:22:26
thought yeah like maybe we're not
00:22:27
actually compatible for the next next
00:22:28
season as you'd expect Ham's audience
00:22:30
wasn't very pleased with his indecisive
00:22:32
attitude and constantly changing
00:22:34
opinions with comments reading what I
00:22:36
learned from this video is that I
00:22:38
wouldn't take advice from Hamza on
00:22:39
maintaining long-term relationships as
00:22:41
well as you promised her the world but
00:22:43
you couldn't even keep your word you
00:22:45
were the problem here mate this guy
00:22:47
changes his opinions every month making
00:22:49
bold claims to his audience and
00:22:51
immediately going back on his word or
00:22:53
changing his opinion was becoming a very
00:22:55
common occurrence in Ham's videos in the
00:22:57
past ham claimed men should focus on
00:22:59
finding a quote highquality woman and
00:23:01
settle down but now that he was faced
00:23:03
with the same reality he backed out and
00:23:06
his other opinions on men dedicated
00:23:08
themselves to improving their minds and
00:23:09
body gave way to telling men to make as
00:23:11
much money as possible by paying for his
00:23:13
monthly membership speaking of which by
00:23:16
early 2024 one of Ham's former students
00:23:18
would come out with less than positive
00:23:20
opinions about their time in his paid
00:23:22
community on the 5th of January a user
00:23:24
by the name of Dante would upload a
00:23:26
video detailing the more darker aspects
00:23:28
to hand is a Don school one morning
00:23:30
Hamza posted something that would cause
00:23:32
mass panic among the members he said by
00:23:34
the end of the day he would be kicking
00:23:36
over a 100 low contributing members now
00:23:39
keep in mind some of these people paid
00:23:41
$500 to join and were being threatened
00:23:43
by the banhammer although it seems Hamza
00:23:46
was gauging the price people were
00:23:47
willing to pay and then kicking those
00:23:49
who got in at a lower price to add
00:23:51
insult to injury hem would end up
00:23:53
kicking everyone out of the community
00:23:54
anyway as just two weeks later he
00:23:56
disbanded the school as a whole whole
00:23:59
wasting all of our time and money just
00:24:02
to reopen it and charge a $500 onetime
00:24:04
entry fee Dante went on to elaborate on
00:24:06
his time in Hemer Academy in an
00:24:08
interview with a Creator named Regan
00:24:10
nice so I I can't comment too much on it
00:24:12
because I'm not a member of his put that
00:24:13
out there but I've had at this point
00:24:15
about 30 people reach out to me who were
00:24:17
ex-members and they said a lot of the
00:24:19
stuff along the lines of they joined and
00:24:21
they found that the information that was
00:24:22
on the group of stuff that they could
00:24:22
easily find online for free would you
00:24:24
say that is accurate those people are
00:24:26
absolutely correct what's in the actual
00:24:28
Community is the same thing you get from
00:24:30
his videos you can you know look on his
00:24:31
channel and all the information in the
00:24:34
community is just I I guess you could
00:24:35
say maybe a little better within the
00:24:37
packaging you know there's it's nice
00:24:39
courses with like you know PDFs and
00:24:41
trackers and all these other things but
00:24:43
it's basically what's in his videos
00:24:44
repackaged but it's it's all the same
00:24:46
information at the end of the day to
00:24:47
show just how manipulative Hamza was
00:24:49
when confronted with his own failing
00:24:51
don't I share the comment he left under
00:24:52
one of his videos he uh he had something
00:24:55
where he told his viewers to copy paste
00:24:57
this and screenshot this because he's
00:24:58
going to delete it so I mean I think
00:25:00
that's pretty manipulative he since
00:25:01
edited the comment but um here
00:25:04
is this is and I quote this is really
00:25:07
sad Dante you were a great student I
00:25:09
helped you won M with your mom's passing
00:25:11
I agreed to go on a call with your
00:25:12
father you seem to fit in and love Adon
00:25:14
school so much he made multiple
00:25:16
testimonial videos saying it was great
00:25:19
that's exactly what he said Not only was
00:25:20
Hamza willing to deflect criticism by
00:25:22
weaponizing such an intimate detail of
00:25:24
someone's life but he also saw no issue
00:25:26
with sending his viewers after him him
00:25:28
so you got a 27-year-old man telling a
00:25:32
framing a 15-year-old kid as the bad guy
00:25:35
and then sending hundreds of thousands
00:25:37
possibly of his audience to go and talk
00:25:39
crap on your name something about that
00:25:41
just doesn't sit right with me you
00:25:42
know mhm and the something that's even
00:25:46
more sad is that his audience believes
00:25:48
it on the 4th of August 2024 hemw would
00:25:51
respond to the situation by providing
00:25:53
his side of the story in a video titled
00:25:56
Ham's response to the scammer video h
00:25:58
reveal evidence which displayed that
00:25:59
Dante made the video out of bad faith in
00:26:02
order to slander his name providing
00:26:04
screenshots showing Dante's testimonials
00:26:06
and success within his group as well as
00:26:08
going into just how far he went to
00:26:09
support Dante which included sending him
00:26:11
his personal necklace as well as a
00:26:13
handwritten letter you know what I did I
00:26:16
didn't send him a DM I did not send him
00:26:18
a DM about this like video that he
00:26:21
posted I got a piece of paper and a pen
00:26:24
and I handw wrote him a letter I took
00:26:27
off my necklace that I was wearing in
00:26:29
like all the videos or it was like a
00:26:31
silver one and I posted it to the US hza
00:26:34
sent me personal gifts like this
00:26:36
necklace and this note he says that I
00:26:38
never helped him and he said this
00:26:40
multiple times in like podcasts that
00:26:42
he's went on to try and like attack me
00:26:43
in my brand and here's a message from
00:26:46
him I wanted to express my gratitude for
00:26:48
the necklace and the handwritten notes
00:26:50
you gave me I haven't taken the necklace
00:26:52
off since I got it and the note
00:26:54
genuinely made me tear up you're a great
00:26:56
example of what a leader should be like
00:26:58
charismatic and selfless I don't know
00:27:01
the word for this but you do things like
00:27:02
writing notes and picking up things for
00:27:04
your cult members like your fans and has
00:27:07
a picture of me with the necklace to
00:27:09
make mad's words he also displayed
00:27:10
evidence of Dante breaking about the
00:27:12
video's performance which made the
00:27:14
entire situation appear as though Dante
00:27:16
used and enjoyed Ham's service and then
00:27:18
turned on him when he could gain some
00:27:20
clout or make a profit but despite this
00:27:22
Hamza still received a lot of criticism
00:27:25
Ham's inability to notice his own faults
00:27:27
and biases had slowly eaten away this
00:27:29
reputation and it would take a very
00:27:31
Stone interview with Chris Williamson
00:27:33
for him to even begin to see that the
00:27:35
problem you have there is as soon as you
00:27:37
posit an ideal you can then compare
00:27:39
yourself to that ideal and if this ends
00:27:41
up being wrong like if actually the
00:27:43
thing that you need to do is become a
00:27:44
fighter because fighting men have always
00:27:46
been Warriors and then three weeks later
00:27:47
you're like I don't know fighting is not
00:27:49
for me and then it's like I'm in my dad
00:27:51
era like I can't wait to start for ah
00:27:53
relationship's gone like the more hard
00:27:57
the stake is that you H into the ground
00:27:58
the more difficult it's going to be to
00:28:00
pull back out when Hamer initially
00:28:01
started the Adonis movement he based it
00:28:03
on five simple values discipline
00:28:05
humility presence gratitude and
00:28:08
Leadership sadly hemza failed to live up
00:28:10
to three of these values multiple times
00:28:12
in his career hemza frequently presents
00:28:14
his opinions as bold fact that his
00:28:16
impressionable audience should emulate
00:28:18
when even he couldn't meet the standards
00:28:20
he set however it seems Hamza wasn't too
00:28:22
far gone to notice his mistakes in one
00:28:25
of his recent videos titled I fall off
00:28:27
self-improvement H would acknowledge
00:28:29
some of his faults and attempt to own up
00:28:30
to them cuz I'd seen it with you know
00:28:32
Conor McGregor and athletes and
00:28:34
everything they always kind of like
00:28:35
disciplin themselves in the early days
00:28:37
then they build success and then they
00:28:38
just kind of like lose it all because of
00:28:40
random mistakes that they made and I
00:28:42
always used to see that and be like oh
00:28:43
yeah not me bro not me and then I topy
00:28:45
myself in this situation because when
00:28:47
you do reach success it's like it's so
00:28:50
easy for everyone who Hypes you up for
00:28:52
it to get to your head Hamza would even
00:28:54
try to see things from the perspective
00:28:56
of his viewers and took note of how ult
00:28:58
it would be to watch their favorite
00:28:59
Creator make easily avoidable mistakes
00:29:01
and I must say from your perspective it
00:29:03
must have been annoying as [ __ ] and like
00:29:05
cringe they're so [ __ ] cringe to see
00:29:07
me make decisions that I didn't even
00:29:09
stick to where i' randomly flip-flop and
00:29:11
change my mind although the video showed
00:29:13
Hamza trying to be authentic the comment
00:29:15
section would tell a completely
00:29:17
different story before ham was able to
00:29:19
delete it rean screenshotted a comment
00:29:21
that showed the intentions behind the
00:29:22
upload as expected instead of just being
00:29:24
a man and owning up to his mistakes
00:29:26
Ham's eager wouldn't allow that and he
00:29:28
had to play some sort of manipulation
00:29:30
game unfortunately he made one lethal
00:29:33
mistake which was forgetting to
00:29:35
perception manage in the comments from
00:29:37
the GetGo he let his little mask slip
00:29:40
off insulted Dante once again and lied
00:29:43
in the comments and then later deleted
00:29:45
the evidence when he figured out his
00:29:47
mistake even after his ego- driven
00:29:48
actions had tarnished his reputation
00:29:50
chased away a significant portion of the
00:29:52
Adonna School members and caused his
00:29:54
viewership to stagnate Hamza was still
00:29:56
being disingenuous with his Community
00:29:58
whether or not this Behavior will
00:29:59
continue is completely up to Hamza will
00:30:02
he truly put his ego aside and become an
00:30:04
Adonis or will he hold on to it and
00:30:06
remain a Jeffrey