50 Cent EXPOSES His TV Empire Blueprint, Diddy’s Fall, $100M Deal & Spirits Industry Battle

00:52:01
https://www.youtube.com/watch?v=4NjgKXGTNKA

Summary

TLDRCurtis '50 Cent' Jackson discusses his career transition from music to entrepreneurship, highlighting his drive and the 'ambition disease' that pushes him towards continuous growth. He values mentorship, having been inspired by figures like Tyler Perry, to avoid past mistakes. A significant part of his narrative is adapting from music creation to film and television production to create a broader impact, exemplified by his television show 'Power,' which faced initial rejections but was pushed through by his belief and strategic planning. 50 Cent also shares insights on handling entitlement, explaining it's a part of success and often involves distancing from negativity. He stresses self-financing in ventures, opting for long-term equity gains over immediate payouts, as illustrated by his experiences with Vitamin Water and other business endeavors. Moreover, he discusses investing in areas like Shreveport for tax incentives, aiming to rejuvenate the locale with entertainment industry projects. 50 Cent underscores the broader issues Black entrepreneurs face, such as access to capital, but advocates for resilience and strategic self-investment as key to overcoming these hurdles. He notes the use of financial literacy to empower the community, underlining collaboration and consistent performance as necessary for sustaining success across industries.

Takeaways

  • 🔥 50 Cent highlights the importance of ambition and constant growth.
  • 🎬 He discusses transitioning from music to film/TV for a broader impact.
  • 📈 Emphasizes learning from others to avoid mistakes.
  • 🎵 Created music for 'Power' to aid in securing the show's success.
  • 🤝 Values mentorship and strategic partnerships.
  • 💼 Prefers equity in deals over immediate cash benefits.
  • 🏙️ Invested in Shreveport for tax incentives and revitalization.
  • 💡 Advocates for financial literacy and understanding equity.
  • 🛡️ Handles entitlement by distancing from negativity.
  • 🔑 Asserts the importance of self-investment and perseverance.

Timeline

  • 00:00:00 - 00:05:00

    In the beginning, the speaker is preparing the audience for a special moment, introducing Curtis '50 Cent' Jackson as an iconic entrepreneur. 50 Cent shares his thoughts on ambition, the importance of adapting to larger ideas, and his transition from music to film production, inspired by seeing Tyler Perry's operations.

  • 00:05:00 - 00:10:00

    50 Cent reflects on his music career and how certain traits like aggression carry over to his business ventures. He discusses the importance of mentorship, learning from others' mistakes, and how legal issues have impacted his business journey. Legal fees have been significant, and he explains how billionaires need to protect themselves from lawsuits.

  • 00:10:00 - 00:15:00

    He talks about his journey from music to investing in new artists and film projects, highlighting the shift from theatre to streaming platforms as a major development in the industry. He shares insights into how prestigious actors now accept television roles, showing a blend between TV and film quality with shows like 'Godfather of Harlem' and 'Force.'

  • 00:15:00 - 00:20:00

    50 Cent describes how he overcame obstacles in getting the show 'Power' produced, highlighting that the refusal from various networks didn't deter him. Instead, he pushed through by creating the music himself. He stresses the importance of not giving up, and how initial resistance in film was a new challenge compared to music production.

  • 00:20:00 - 00:25:00

    He speaks about the success of the 'Power' universe and the challenges of getting accepted by mainstream networks. He notes the strategic importance of selecting the right partners for selling shows and emphasizes persistence despite being told 'no.' Now having multiple shows across different networks exemplifies his success.

  • 00:25:00 - 00:30:00

    The discussion shifts to 50 Cent's upcoming projects in Shreveport, Louisiana, motivated by tax incentives and his vision for revitalizing the area. He talks about creating opportunities and transforming perceptions of the city. His investment includes enhancing the studio infrastructure and attracting entertainment projects.

  • 00:30:00 - 00:35:00

    The conversation turns to brand ownership, particularly in the spirits industry, and 50 Cent's experiences with Branson Cognac and Le Chemin du Roi Champagne. He highlights the difficulties he faced with major corporations, the importance of ownership, and how he made strategic moves to secure his businesses for the future.

  • 00:35:00 - 00:40:00

    Insight into financial literacy and strategic ownership is shared through 50 Cent's business deals. He contrasts his experience with learning and capitalizing on equity versus other artists who missed similar opportunities. His deal with Glaceau vitaminwater is cited as a significant success story.

  • 00:40:00 - 00:45:00

    50 Cent reflects on how past business decisions were influenced by understanding the potential of equity over immediate payment. He provides examples of working with major brands and negotiating effectively, mentioning his approach to dealmaking as influencing broader understanding of financial opportunities.

  • 00:45:00 - 00:52:01

    Finally, he touches on tackling entitlement and maintaining focus amidst success. Sharing personal experiences from his upbringing, he underscores the importance of hard work and adapting to business cycles. Throughout, he emphasizes resilience, a future-focused mindset, and the importance of evolving within the industry.

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Mind Map

Video Q&A

  • Who is being introduced in the video?

    Curtis '50 Cent' Jackson is being introduced as one of the greatest entrepreneurs and cultural icons.

  • What does 50 Cent attribute his success to?

    He attributes his success to his ambition, which he refers to as a 'disease' that keeps him constantly striving for more.

  • How does 50 Cent view mentorship?

    He views mentorship as crucial, as it provides him with insights to avoid mistakes by learning from others, like Tyler Perry.

  • What transition in his career does 50 Cent discuss?

    He discusses his transition from music to film and television production to have a greater impact.

  • What strategy did 50 Cent use to create the show 'Power'?

    He created music for the show to secure interest and pitched the idea despite facing rejections from networks.

  • How does 50 Cent handle entitlement from others?

    He believes entitlement comes with success and often distances himself from jealous or entitled individuals.

  • What is 50 Cent's approach to making business deals?

    He often finances ventures personally initially and chooses equity over immediate cash when beneficial.

  • Why did 50 Cent choose to invest in Shreveport?

    He was attracted by the tax incentives for filming and aims to revitalize the area through entertainment projects.

  • How does 50 Cent view the current economic environment for Black entrepreneurs?

    He acknowledges challenges but emphasizes self-financing and strategic partnerships as solutions.

  • What impact did the Vitamin Water deal have on 50 Cent's career?

    It was a highly successful financial deal that highlighted the importance of understanding equity and financial literacy.

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  • 00:00:00
    I need everybody to get on your feet
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    yeah this is that moment this is that
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    moment when we light this [ __ ] up the 10
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    people that's not on their feet I need
  • 00:00:08
    everybody to get on your
  • 00:00:11
    feet and we about to bring out one of
  • 00:00:14
    the greatest entrepreneurs one of the
  • 00:00:17
    greatest living icons of our culture
  • 00:00:20
    yeah Curtis 50 c Jackson yes
  • 00:00:24
    yes they said it was not so yeah this is
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    so exciting
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    I felt like I was supposed to
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    perform so fifth man y'all can take y'
  • 00:00:39
    seats now y can take y seats
  • 00:00:41
    now um before we
  • 00:00:45
    start how does this feel right just to
  • 00:00:47
    actually see over this is a room of 10
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    12,000 black people that's here to
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    empower themselves learn about
  • 00:00:54
    entrepreneurship how how does this feel
  • 00:00:56
    to actually see this this is amazing
  • 00:01:02
    just to see so many people here within
  • 00:01:04
    the entrepreneur Spirit you know that
  • 00:01:06
    there's I have a disease right it's
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    called
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    ambition I contracted it from not
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    having all right
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    and I'm just going to always be going
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    through an endless tunnel cuz I'll
  • 00:01:21
    accomplish something and then I want to
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    do something different my idea change or
  • 00:01:27
    something now my ideas are getting so
  • 00:01:28
    big that that it it's changing even how
  • 00:01:31
    I uh like how I can deliver things I
  • 00:01:35
    have to be conscious of what I'm saying
  • 00:01:37
    or what I'm doing because the idea is
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    it's going to disrupt my idea like a lot
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    of music if you listen to the music this
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    out right
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    now I have to tap into my
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    stupid I have to tap
  • 00:01:54
    into the stupid side of me to write the
  • 00:01:58
    right thing when it comes time to write
  • 00:02:00
    the music so sometimes this is why I
  • 00:02:02
    haven't created as much content as I was
  • 00:02:04
    creating in the past and I started going
  • 00:02:06
    towards the film production and
  • 00:02:07
    development of these projects because I
  • 00:02:10
    think I can impact things in a bigger
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    way through that you know like Tyler's
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    been there all by
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    himself kind of disrupt it yeah I have a
  • 00:02:21
    um I know people don't see it but but uh
  • 00:02:25
    he invited me out to to come to his his
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    Studios to show me his his operation and
  • 00:02:30
    everything he had going on and it's
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    amazing I think
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    um I me he inspired me he inspired me I
  • 00:02:38
    had the idea and already was going in
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    that direction but when you can see the
  • 00:02:41
    layout already I can uh prevent myself
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    from making
  • 00:02:45
    mistakes by not making the mistakes he's
  • 00:02:49
    made cuz you know having him around and
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    communicate with him is allowing me the
  • 00:02:53
    ability to uh have information I
  • 00:02:56
    wouldn't have privy to you know so it
  • 00:02:58
    it's cool he text me right before before
  • 00:03:01
    I got here asked me when I would be back
  • 00:03:03
    in Atlanta and um following this I'll go
  • 00:03:06
    to California so I had to I catch up
  • 00:03:08
    with him after yeah yeah that I mean
  • 00:03:10
    mentorship is important people obviously
  • 00:03:12
    we know you from your music career
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    legendary get riches D
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    trying we heard the music aggressive in
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    nature right but Curtis Jackson right
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    the businessman are some of the same
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    characteristics that you translate as
  • 00:03:26
    the artist do they carry over to you as
  • 00:03:28
    the business icon that you became do you
  • 00:03:30
    need to be aggressive do you need to be
  • 00:03:31
    ster like what are some of those things
  • 00:03:33
    that transfer yeah I think when you have
  • 00:03:36
    uh when you're aggressive did you have a
  • 00:03:39
    uh if people ever had even a little bit
  • 00:03:42
    of fear of you you got a second career
  • 00:03:44
    at making them
  • 00:03:45
    laugh you know so you watch guys like
  • 00:03:48
    like Mike Tyson like I am Mike then you
  • 00:03:50
    see him hangover you see him in a comedy
  • 00:03:53
    film and it connects because they go
  • 00:03:55
    look he was great I met Mike he was
  • 00:03:56
    great he didn't even bite my [ __ ]
  • 00:03:58
    ear you know like it was like cuz they
  • 00:04:01
    expect the worst from you then when they
  • 00:04:04
    have an experience and the experience
  • 00:04:06
    would be at Pure normaly or did it feel
  • 00:04:09
    like a lot more at that point and I for
  • 00:04:12
    me the aggression when I end up in in
  • 00:04:14
    the business setting this it's a lot
  • 00:04:16
    easier to deal with me I do struggle
  • 00:04:18
    with one thing right I do struggle with
  • 00:04:20
    the growing up in a different uh
  • 00:04:27
    environment like sometimes I deal with a
  • 00:04:29
    turn and and a lot of times I'm dealing
  • 00:04:31
    with attorneys right I've spent over 20
  • 00:04:34
    $21
  • 00:04:35
    million in legal
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    fees since you send me I spend a million
  • 00:04:40
    dollars a year in legal fees now as I
  • 00:04:43
    have general counsel I have people that
  • 00:04:44
    are just around but the more that they
  • 00:04:47
    talk about you being a
  • 00:04:50
    a a
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    billionaire the more you better put your
  • 00:04:54
    ass in the
  • 00:04:57
    house cuz you f to get sued
  • 00:05:00
    they trip over some [ __ ] all 50 why'd
  • 00:05:02
    you do that on purpose what the [ __ ] did
  • 00:05:04
    I
  • 00:05:04
    [Laughter]
  • 00:05:10
    do n it's a little different like you
  • 00:05:12
    know I um I watched the uh like like
  • 00:05:16
    having opportunities at different points
  • 00:05:18
    because I start off first is the music
  • 00:05:21
    it connects it works and it allows me to
  • 00:05:23
    popularity and the ability to
  • 00:05:25
    financially invest in different things
  • 00:05:28
    right and
  • 00:05:30
    I'm going to bet on the things that I
  • 00:05:31
    know I can influence myself I know if I
  • 00:05:33
    know the momentum and the music was
  • 00:05:36
    there so I I was betting on new artists
  • 00:05:39
    and developing the artist's career and
  • 00:05:41
    then sometimes they couldn't come up
  • 00:05:42
    with the right stuff so I was writing it
  • 00:05:43
    for him because I I could do it myself
  • 00:05:46
    like at that point but then I start
  • 00:05:49
    wanting to do different things and I I
  • 00:05:50
    went with to the film projects
  • 00:05:54
    early I had I started I did the the
  • 00:05:57
    biggest straight to DVD movie deal
  • 00:06:00
    ever I thought I was making movies
  • 00:06:03
    because we're going to put them in the
  • 00:06:05
    theater and they was just going straight
  • 00:06:08
    to DVD but there was straight to DVD now
  • 00:06:11
    was straight to
  • 00:06:13
    streaming so it's straight to your
  • 00:06:15
    Netflix it's straight to your Hulu it's
  • 00:06:17
    straight to your you know like when it
  • 00:06:20
    was Will Smith when will did the movie
  • 00:06:22
    directly with Netflix it changed how
  • 00:06:25
    people perceive those those projects
  • 00:06:27
    monster film y it's the monster film and
  • 00:06:29
    there there's a uh I watched it and
  • 00:06:32
    because there's a there used to be a
  • 00:06:34
    line a clear line between television and
  • 00:06:36
    film
  • 00:06:37
    production
  • 00:06:39
    and actors that were successful on TV
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    the film actors wouldn't go near them
  • 00:06:45
    like they would stay away from it
  • 00:06:46
    because they felt like it was a higher
  • 00:06:48
    grade of quality that they wanted to
  • 00:06:50
    stay more cache to you being a movie
  • 00:06:52
    star than you being a television star
  • 00:06:54
    but now we're producing premium projects
  • 00:06:58
    that allow UC Force wh and Godfather
  • 00:07:01
    Harlem you see Academy Award winning
  • 00:07:03
    actors choosing television cuz it it
  • 00:07:06
    builds a consistency and they can pay
  • 00:07:07
    out the money that keep the talent happy
  • 00:07:10
    with staying there
  • 00:07:12
    like but you you do need to know with
  • 00:07:14
    with power everybody told me
  • 00:07:17
    no I pitched that show to all of the
  • 00:07:21
    networks and they were like
  • 00:07:24
    no and I wanted to make the project so
  • 00:07:26
    bad that I went and I I recorded
  • 00:07:29
    uh eight songs because the last place
  • 00:07:32
    they spend money in television
  • 00:07:34
    production is music
  • 00:07:36
    and it's just the last the director or
  • 00:07:39
    put together his dream sequence of Music
  • 00:07:41
    this under it and you watch his version
  • 00:07:43
    of it and
  • 00:07:45
    then the music supervisor will come in
  • 00:07:47
    and change it to something that feels
  • 00:07:49
    the same that doesn't cost
  • 00:07:51
    anything and you know if if it wouldn't
  • 00:07:54
    sell on iTunes I really don't I don't
  • 00:07:57
    want the [ __ ] in my project
  • 00:07:59
    that's why I made the theme music for
  • 00:08:02
    the projects because I said it has to be
  • 00:08:03
    good enough to to for them to feel
  • 00:08:08
    something when it comes on like I felt
  • 00:08:10
    when you know we had television shows
  • 00:08:12
    like good times when that came on you
  • 00:08:15
    felt
  • 00:08:17
    something good
  • 00:08:21
    times temporary lay
  • 00:08:27
    off yeah yeah I thought and I'm thinking
  • 00:08:30
    about it it's pretty powerful right
  • 00:08:32
    because we come from an era where like
  • 00:08:33
    even now you go to a club and they might
  • 00:08:35
    be playing The Fresh Prince theme song
  • 00:08:37
    yeah but now I'm watching you perform
  • 00:08:38
    the power theme song talk about the
  • 00:08:41
    intentionality of defying the the no
  • 00:08:44
    right because you could have just said
  • 00:08:46
    all right well maybe this is not for me
  • 00:08:49
    right you had some success in film but
  • 00:08:50
    television wasn't that yeah talk about
  • 00:08:52
    the Define the odd and say all right I'm
  • 00:08:54
    going to film this thing anyway for
  • 00:08:56
    power oh when yeah when when they
  • 00:08:58
    telling me no I'm like like why do you
  • 00:09:00
    keep telling me no like I want to I want
  • 00:09:02
    to do
  • 00:09:04
    it like cuz cuz like music is
  • 00:09:08
    like we can make it at
  • 00:09:11
    home we can go get a track from YouTube
  • 00:09:14
    the producer record it on your laptop
  • 00:09:17
    put it on iTunes it's on
  • 00:09:20
    YouTube and it it can go like the film
  • 00:09:22
    projects there was a resistance that I
  • 00:09:24
    didn't I wasn't accustomed to feeling at
  • 00:09:26
    like
  • 00:09:28
    and when I came back with the music and
  • 00:09:30
    we pitched it and I was playing and I
  • 00:09:32
    was talking to Chris Alber because at
  • 00:09:34
    the time with Chris I always recognize
  • 00:09:36
    him because he's an Innovative thinker
  • 00:09:39
    he's one of those guys that could see it
  • 00:09:42
    like when I he gave me the green light
  • 00:09:44
    on the project right
  • 00:09:45
    and it was I only was getting
  • 00:09:49
    $177,000 to pay a reoccurring character
  • 00:09:52
    the Kanan character to be the executive
  • 00:09:55
    producer and damn near be the music
  • 00:09:57
    supervisor for the Pro and they wouldn't
  • 00:10:00
    accept the cast of
  • 00:10:02
    power for three
  • 00:10:04
    seasons Good Morning America like I was
  • 00:10:07
    at the nightclub last night and they be
  • 00:10:09
    like yo if he doesn't come we don't even
  • 00:10:11
    want
  • 00:10:13
    the I just came from the nightclub it's
  • 00:10:16
    like with Good Morning America it's like
  • 00:10:17
    4:30 5:00 in the morning so I was like
  • 00:10:20
    all right just give me a
  • 00:10:22
    suit put the suit on I was a little
  • 00:10:25
    agitated if you look back at those
  • 00:10:26
    interviews I didn't want to answer those
  • 00:10:28
    questions
  • 00:10:31
    I'm like bro
  • 00:10:32
    don't why am I doing this like they pay
  • 00:10:35
    me more to go to the
  • 00:10:36
    nightclub just to just
  • 00:10:38
    go all right
  • 00:10:40
    so I just wanted to do it and then I
  • 00:10:43
    kind of got them pregnant with the idea
  • 00:10:44
    you see what it turned into it turned
  • 00:10:46
    into four shows and and in the universe
  • 00:10:50
    that it's been number one in
  • 00:10:51
    africanamerican and Latin household up
  • 00:10:53
    for 10
  • 00:10:56
    years so speaking of speaking of your
  • 00:10:59
    Empire that you built you have recently
  • 00:11:02
    sh Port Louisiana right talk about why
  • 00:11:06
    sh
  • 00:11:07
    port and what exactly you doing in
  • 00:11:10
    streetport and somebody from streetport
  • 00:11:11
    in the back street port's in the house
  • 00:11:14
    hey no more ratchet in my
  • 00:11:16
    [Laughter]
  • 00:11:19
    city they they call treport got a
  • 00:11:22
    nickname they call it ratchet
  • 00:11:24
    City I don't like the idea of that
  • 00:11:29
    I want to change
  • 00:11:30
    that but look look look when I get to
  • 00:11:33
    streetport it was the tax incenter event
  • 00:11:35
    and and funny enough I uh have a
  • 00:11:38
    relationship with AI learner and he
  • 00:11:40
    owned Millennium Studios that was the
  • 00:11:42
    previous Studio that was inry for so he
  • 00:11:46
    there and he also owns a studio in
  • 00:11:50
    Bulgaria that I I shot the the last
  • 00:11:54
    Expendables with Stallone Jason S Megan
  • 00:11:57
    Fox and Dolph London out there with him
  • 00:12:00
    and I kind of got my when I was telling
  • 00:12:02
    you guys about my business model for
  • 00:12:04
    film kind of came through him like I
  • 00:12:06
    would think that the project will be as
  • 00:12:09
    good as what we put on paper and if we
  • 00:12:12
    bring the right passionate group of
  • 00:12:14
    talent together to to portray those
  • 00:12:17
    characters that it'll be something
  • 00:12:19
    that's really exciting at the end of it
  • 00:12:21
    but they look at a future film like
  • 00:12:23
    because you got to make the bulk of the
  • 00:12:24
    money back in three
  • 00:12:26
    weekends you got a minute and 30 seconds
  • 00:12:29
    to make people say I want to see that
  • 00:12:31
    and this is why it's a small group of
  • 00:12:33
    people that consistently sell the
  • 00:12:36
    feature film like we see Denzel
  • 00:12:38
    Washington we go yeah I think I'm going
  • 00:12:40
    to check that one
  • 00:12:41
    out some and they could have keep them
  • 00:12:45
    in
  • 00:12:46
    a in a
  • 00:12:48
    uh they got to pick projects that
  • 00:12:51
    consistently are good so if it's if it's
  • 00:12:54
    Stallone and it's on genre it's action
  • 00:12:56
    film they know how much they could get
  • 00:12:58
    for it and each one of the territories
  • 00:13:00
    and they're selling it on a
  • 00:13:01
    poster before you can even look at the
  • 00:13:03
    frame of film so I'm like that's not
  • 00:13:06
    what I thought it was like how it works
  • 00:13:10
    and then I kind of got a clearer
  • 00:13:12
    understanding from that experience and
  • 00:13:14
    then you learn from mistakes I was
  • 00:13:17
    working with the wrong
  • 00:13:19
    people early on and uh and uh R the
  • 00:13:23
    limit I got him from A's
  • 00:13:26
    crew yeah he was and he was the wrong
  • 00:13:28
    guy
  • 00:13:30
    so he found out about me
  • 00:13:34
    later
  • 00:13:35
    yeah so what you know we we were talking
  • 00:13:39
    backstage with SH and one of the things
  • 00:13:41
    that you both have in common is that
  • 00:13:43
    you've been able to navigate different
  • 00:13:46
    networks kind of seamlessly right you
  • 00:13:48
    had a show on ABC yeah you were on Stars
  • 00:13:51
    you were streaming on
  • 00:13:53
    peacock tell us about the leverage of
  • 00:13:55
    using the platforms to your advantage
  • 00:13:58
    and what the plan like how do you pick
  • 00:14:00
    them right when do you decide that this
  • 00:14:02
    is the perfect partner on Netflix to now
  • 00:14:04
    say I want to stream or put programming
  • 00:14:06
    on the the relationships like I'm
  • 00:14:09
    pitching you pitch the projects to the
  • 00:14:10
    same group of people so you may get a
  • 00:14:13
    chance to pitch through the the top
  • 00:14:16
    networks whether it's Netflix Hulu or
  • 00:14:19
    peacock or these different people
  • 00:14:22
    and because I had an overall deal Stars
  • 00:14:24
    had to tell me no before I could go out
  • 00:14:28
    to go sell the show like a first rer
  • 00:14:30
    refusal yeah it's a first R refusal and
  • 00:14:32
    because of
  • 00:14:34
    that I'm like the easiest person to say
  • 00:14:37
    no to they told me no I sold it to ABC
  • 00:14:41
    told me no I sold it to Peacock told me
  • 00:14:43
    no they sold over here they
  • 00:14:46
    they did that until I accumulated like I
  • 00:14:49
    currently have 34 shows across 10
  • 00:14:51
    different Networks
  • 00:14:52
    [Applause]
  • 00:15:00
    and I was saying the same thing that
  • 00:15:02
    they said to me when I was trying to
  • 00:15:03
    pitch power why you keep telling me
  • 00:15:07
    no you telling me know I'm like what it
  • 00:15:10
    doesn't mean I'm not going to do it it
  • 00:15:13
    just means okay you're not the right
  • 00:15:15
    person to have success with me at the
  • 00:15:17
    present moment these people will have
  • 00:15:19
    success with
  • 00:15:20
    [Applause]
  • 00:15:23
    me and and I learned you know I've seen
  • 00:15:26
    some people fail
  • 00:15:27
    upward like they
  • 00:15:30
    they you go damn how the hell did you
  • 00:15:32
    get into a CEO position you stupid
  • 00:15:36
    [ __ ] like you know they they
  • 00:15:39
    think the job is to say no to hold on to
  • 00:15:42
    the money to not spend it even when it's
  • 00:15:44
    the right opportunity or it's the right
  • 00:15:46
    project it's the right situation and I
  • 00:15:48
    look at it I
  • 00:15:50
    go I simplify things if I have a hit I
  • 00:15:52
    just want more of the hit like when they
  • 00:15:55
    asked me they say well you did you did
  • 00:15:56
    great so what do you want to do next and
  • 00:15:58
    I'm like
  • 00:15:59
    more of what I just did
  • 00:16:01
    like simple yeah like well it was
  • 00:16:06
    my film and television career is is
  • 00:16:09
    mirroring what my music career
  • 00:16:11
    was my first
  • 00:16:15
    album It's the largest debut on hip-hop
  • 00:16:18
    album so 13 million records get rich or
  • 00:16:21
    die trying absolute
  • 00:16:23
    classer n we need more noise for get
  • 00:16:26
    rich and die trying y'all got to stop
  • 00:16:27
    playing
  • 00:16:30
    God damn all right and and then the
  • 00:16:33
    first television show is the highest
  • 00:16:34
    rated show on that particular Network so
  • 00:16:37
    it makes gives you the cache
  • 00:16:42
    that kind of allowed me a little more
  • 00:16:45
    leverage with the things what' you
  • 00:16:48
    say what' you
  • 00:16:53
    say man I don't even like
  • 00:16:56
    them I'm going tell you the truth right
  • 00:17:00
    cuz me and you are having this personal
  • 00:17:01
    conversation right
  • 00:17:04
    now I really don't like these people
  • 00:17:07
    right but it's not about me liking them
  • 00:17:10
    or or them liking me it's about what's
  • 00:17:12
    good for business right so they go you
  • 00:17:15
    think they like that like when I say
  • 00:17:16
    things online I say yo it look like all
  • 00:17:18
    they all went to school on a small yell
  • 00:17:19
    little
  • 00:17:20
    bus say some wow [ __ ] to them people man
  • 00:17:23
    like they looking go what he
  • 00:17:24
    say get his phone why he say some more
  • 00:17:28
    [ __ ] like you know what I mean like but
  • 00:17:29
    this is this one of those things where I
  • 00:17:31
    don't want to
  • 00:17:34
    like I don't want to make the other
  • 00:17:37
    Executives afraid to work with
  • 00:17:40
    me right but the that particular person
  • 00:17:43
    cuz they look I think the one of the
  • 00:17:45
    unwritten
  • 00:17:47
    laws of businesses appear not to need
  • 00:17:50
    anything CU everybody will do your favor
  • 00:17:53
    when you don't need one if they can
  • 00:17:56
    expect if they can expect a bigger favor
  • 00:17:58
    return or favor from you at some later
  • 00:18:00
    Point they'll find the ability to just
  • 00:18:02
    do it here no problem that's why when
  • 00:18:05
    they tell me no I go the television say
  • 00:18:08
    they on they on
  • 00:18:10
    strike I said okay I'm on
  • 00:18:13
    [Laughter]
  • 00:18:15
    tour all
  • 00:18:17
    right that last tour I
  • 00:18:20
    did what 103
  • 00:18:23
    shows it's the third highest broen
  • 00:18:26
    hip-hop tour ever key word
  • 00:18:32
    ever and I only decid I decided to go
  • 00:18:35
    because they was on strike so I'm like
  • 00:18:38
    yo no no new album no nothing I'm ready
  • 00:18:41
    but that's why you did the tour cuz it
  • 00:18:42
    was a writer strike yeah because of the
  • 00:18:44
    writer strike in the television I'm like
  • 00:18:46
    no I'm going on tour and they going I'm
  • 00:18:48
    like you too going still on tour tell me
  • 00:18:51
    I need a new record these [ __ ]
  • 00:18:52
    ain't put a record out in 100
  • 00:18:57
    years and then it worked out it worked
  • 00:18:59
    out like you know and my audience I like
  • 00:19:02
    to say this my core audience was in
  • 00:19:03
    college during 2003 right that's they
  • 00:19:07
    here right now
  • 00:19:12
    yeah hey and I love you if you just made
  • 00:19:14
    noise I love you because without you I
  • 00:19:17
    wouldn't be
  • 00:19:19
    successful
  • 00:19:22
    see that that c that noise that you
  • 00:19:24
    heard from
  • 00:19:26
    03 they uh the social experience is so
  • 00:19:29
    important to them at that point that
  • 00:19:31
    they party every available moment away
  • 00:19:33
    from their school
  • 00:19:35
    work so when you got the right song you
  • 00:19:37
    go oh [ __ ] like people don't agree on a
  • 00:19:39
    lot how many people Republican in
  • 00:19:43
    here be
  • 00:19:44
    [Laughter]
  • 00:19:46
    careful get that [ __ ] man right
  • 00:19:49
    there jump him after this hey look he
  • 00:19:53
    trying to set him
  • 00:19:54
    up he trying to line them up F now it's
  • 00:19:58
    all good it's
  • 00:19:59
    we I want y'all to partner him the
  • 00:20:02
    brother made some
  • 00:20:04
    money he think he a Republican
  • 00:20:09
    now he said wait a minute he looked
  • 00:20:12
    around oh
  • 00:20:16
    [ __ ] he said what the [ __ ] 507 me
  • 00:20:22
    up we in invest fast you know I think
  • 00:20:24
    the look at at points the things that go
  • 00:20:28
    on like the they are conscious of
  • 00:20:30
    Finance now Republicans is it true so he
  • 00:20:34
    done made some money he said [ __ ]
  • 00:20:39
    that what one of the things we talk
  • 00:20:42
    about especially in this crowd is access
  • 00:20:44
    to Capital especially for black
  • 00:20:46
    entrepreneurs black business Founders in
  • 00:20:49
    your space money comes from advertising
  • 00:20:51
    I wonder do we face challenges the same
  • 00:20:54
    way that entrepreneurs are facing when
  • 00:20:56
    it comes to getting dollars from
  • 00:20:57
    corporate
  • 00:20:59
    well initially when I get into a new
  • 00:21:02
    Venture I finance it like I usually use
  • 00:21:05
    my money to start and then as we get
  • 00:21:09
    into new positions I may take investment
  • 00:21:11
    dollars but like if you look at Branson
  • 00:21:14
    coniac and shim the champagne I own the
  • 00:21:17
    entire company like
  • 00:21:24
    those that's completely blackowned well
  • 00:21:27
    I want so I want to talk about that
  • 00:21:28
    right s s Spirits yeah so all right s
  • 00:21:32
    Spirits completely blackowned like you
  • 00:21:33
    said liquor company talk about thatz I
  • 00:21:36
    know you had challenges before that
  • 00:21:38
    right so talk about that whole situation
  • 00:21:40
    yeah you run
  • 00:21:41
    into you have the experience with major
  • 00:21:43
    corporations like me my particular
  • 00:21:46
    experience with beam sentor it was uh it
  • 00:21:50
    was great in the
  • 00:21:52
    beginning it's great for us to work for
  • 00:21:57
    them it's not so cool when you start to
  • 00:22:00
    own
  • 00:22:01
    things you see what I'm saying so I made
  • 00:22:04
    a lot of money with them too like
  • 00:22:05
    there's a point they they did a deal
  • 00:22:07
    that mirrored what Puffy's deal with di
  • 00:22:10
    AIO was for Sarat so he didn't have
  • 00:22:13
    ownership of that in any point but he
  • 00:22:15
    was getting a lot of money like almost
  • 00:22:17
    like $60 million a year at at one point
  • 00:22:22
    so when uh you see him go to Da on is
  • 00:22:26
    when you see him have some issues
  • 00:22:29
    and they
  • 00:22:30
    not it gets bad you know and these
  • 00:22:33
    people have really strong relationships
  • 00:22:35
    don't think
  • 00:22:36
    that the civil case doesn't turn into a
  • 00:22:39
    criminal case faster because he's making
  • 00:22:43
    that them
  • 00:22:45
    uncomfortable that's a big part of it
  • 00:22:48
    you know what I mean like you look when
  • 00:22:49
    you go to the spirits businesses it's
  • 00:22:53
    it's not governed they got a discus
  • 00:22:56
    board that they created right if you got
  • 00:22:58
    two companies did uh $3 billion a year
  • 00:23:02
    and beam centoria and Di AIO the the
  • 00:23:05
    distribution level it's very hard for
  • 00:23:09
    you to get things to a point where you
  • 00:23:10
    can do the numbers the right numbers the
  • 00:23:12
    amount
  • 00:23:14
    so it's kind of like that they provide
  • 00:23:16
    they incentivize the Salesforce by
  • 00:23:18
    giving them box bonuses and then when
  • 00:23:20
    you sell a product you get the bonuses
  • 00:23:22
    off the boxes that's there but you make
  • 00:23:24
    that no matter what product you're
  • 00:23:27
    selling so if if you sell Hennessy or
  • 00:23:30
    Remy out the gate they start to put
  • 00:23:34
    downward pressure on the new companies
  • 00:23:36
    you see I had a lawsuit with Remy with
  • 00:23:38
    Remy it said that cuz I had a oval
  • 00:23:40
    shaped
  • 00:23:41
    bottle that uh there was some sort of
  • 00:23:44
    product confusion and I'm like
  • 00:23:47
    where it's a big bee in the middle of
  • 00:23:49
    the [ __ ] bottle like you you don't
  • 00:23:50
    own the shape the the whole shape of the
  • 00:23:53
    bottle you know and then we had went in
  • 00:23:57
    there for a little while
  • 00:23:59
    until it came like you know I started
  • 00:24:03
    saying [ __ ] like uh 1738 I bet they had
  • 00:24:12
    slaves then [ __ ] got uncomfortable and
  • 00:24:14
    they was like look look look relax
  • 00:24:18
    okay can we make donations to existing
  • 00:24:22
    foundations to make you feel
  • 00:24:25
    happy yeah
  • 00:24:29
    yeah it kind of it went away but but
  • 00:24:32
    they do spend $63 million targeting
  • 00:24:36
    African-American male consumers a
  • 00:24:39
    year Remy Remy
  • 00:24:41
    specifically you know so that's why that
  • 00:24:44
    would be uncomfortable me making those
  • 00:24:46
    statements and it's risk versus rewarded
  • 00:24:48
    doesn't make sense to fight the fight so
  • 00:24:50
    they said let's just let that go you
  • 00:24:53
    know but you know they they kind of they
  • 00:24:56
    RI me off too man godamn it
  • 00:25:00
    they did they RI me off cuz cuz one of
  • 00:25:02
    the head
  • 00:25:03
    guys is that that has a sales for being
  • 00:25:07
    stor they set up a
  • 00:25:09
    play and
  • 00:25:13
    uh they will able to send a letterhead
  • 00:25:15
    from beam sentor over to to France and
  • 00:25:18
    get the champagne company to commit to
  • 00:25:19
    coming out and talking to them and they
  • 00:25:22
    have these things like it's a uh where
  • 00:25:25
    you put agency fees
  • 00:25:29
    like someone who contacted your your
  • 00:25:32
    grower or a person who was producing the
  • 00:25:33
    conac for you and made the deal for you
  • 00:25:35
    and they they put agency fees on a
  • 00:25:38
    product to give you an example of the
  • 00:25:41
    scheme that they put together it's like
  • 00:25:43
    say you wanted to sell
  • 00:25:45
    t-shirts and I go to China for
  • 00:25:48
    you and I tell the people in China how
  • 00:25:51
    much can you make the shirt for and they
  • 00:25:52
    tell me $4 and then I come back and I
  • 00:25:54
    tell you yo they said
  • 00:25:57
    $8 and then every time you
  • 00:26:00
    send the
  • 00:26:03
    check to the
  • 00:26:04
    producer they just put $4 on the side
  • 00:26:07
    for for them every
  • 00:26:10
    time so they they they ciphered off
  • 00:26:13
    about six million dollar from me in the
  • 00:26:16
    very beginning and then
  • 00:26:20
    um it uh the legal fees has been almost
  • 00:26:24
    a whole another almost $10 million so I
  • 00:26:28
    put like like $70 million into Branson
  • 00:26:32
    and and leim and D going as as a company
  • 00:26:37
    this that's this is for my son that's
  • 00:26:39
    High Spirits like later he can take this
  • 00:26:41
    one you know but you you also went to
  • 00:26:43
    congress with Ben Crump you went to
  • 00:26:45
    Congress yeah with Ben Crump right to
  • 00:26:47
    Advocate which what was that for yeah I
  • 00:26:49
    remember the black caucus and uh with
  • 00:26:52
    with Ben we went out there and talked
  • 00:26:55
    about it because they they're not being
  • 00:26:57
    policed like at that that
  • 00:26:59
    point The discus board tells them to pay
  • 00:27:02
    a fine how much does the fine mean when
  • 00:27:04
    you're a $3 billion
  • 00:27:05
    company just do what I want and if you
  • 00:27:08
    catch me I just pay the fine doesn't
  • 00:27:11
    matter you still just do what you want
  • 00:27:13
    and then you know so they look into that
  • 00:27:16
    particular category this is why you
  • 00:27:17
    don't see a whole lot of us owning the
  • 00:27:19
    brands that we consuming but when I was
  • 00:27:21
    pointing out cuz I jumped around a
  • 00:27:24
    little bit I got a habit of doing that
  • 00:27:26
    right when I said that my core audience
  • 00:27:29
    was in college in 2003 and partying at
  • 00:27:31
    every available moment
  • 00:27:34
    right
  • 00:27:36
    when they identified that they were in
  • 00:27:39
    charge of them like she's I'm a grown
  • 00:27:42
    woman she decided you going to have some
  • 00:27:44
    of this you going to have some of
  • 00:27:46
    this now look when he's there and things
  • 00:27:50
    go exactly the way they're supposed to
  • 00:27:51
    do and they
  • 00:27:53
    connect the experience what made people
  • 00:27:56
    relax and enjoy themselves is the music
  • 00:27:59
    itself and they connect that it's not
  • 00:28:02
    finding a new audience it's finding your
  • 00:28:04
    cool audience again cuz we do the same
  • 00:28:06
    things that we did at that point a
  • 00:28:08
    different way later in life you have the
  • 00:28:10
    drink that you would have at a nightclub
  • 00:28:12
    in the privacies of your home you might
  • 00:28:14
    have wine when you have something to
  • 00:28:16
    eat in success you have a wine
  • 00:28:19
    seller or a bar in your house so you can
  • 00:28:23
    invite the people that you comfortable
  • 00:28:24
    with over and have that drink instead of
  • 00:28:27
    being at the night club with your kids
  • 00:28:29
    now if you are at the nightclub with
  • 00:28:30
    your
  • 00:28:31
    kids that's a whole another category
  • 00:28:34
    teach you s i mean are that's a whole
  • 00:28:36
    another category some people make
  • 00:28:37
    different choices like look again this
  • 00:28:39
    last tour
  • 00:28:40
    right look this last tour it was
  • 00:28:44
    different it was different from all my
  • 00:28:46
    experiences toring
  • 00:28:48
    because this time when I was like I was
  • 00:28:50
    performing and I looked out in the crowd
  • 00:28:52
    and I see like really attractive
  • 00:28:55
    woman I said
  • 00:28:58
    I
  • 00:28:59
    said damn baby where's your
  • 00:29:06
    mother you are way too young for
  • 00:29:10
    me how old you
  • 00:29:14
    23 yeah that's how it felt it was a
  • 00:29:17
    little different that
  • 00:29:22
    time you you're super intentional about
  • 00:29:24
    naming s Spirits recently watched your
  • 00:29:27
    interview you said you're not in the
  • 00:29:28
    rush to be a billionaire anything you
  • 00:29:30
    want you can have it's about him which
  • 00:29:32
    is important cuz we really haven't seen
  • 00:29:34
    generational wealth we've seen people
  • 00:29:36
    get wealthy we've never seen it B being
  • 00:29:38
    passed down as you're going through it
  • 00:29:41
    and learning lessons and it seems like
  • 00:29:43
    you're learning from other people's
  • 00:29:44
    mistakes and corrected
  • 00:29:45
    them are you imple are you having him
  • 00:29:48
    around the process and showing him some
  • 00:29:50
    of these things now at an early age so
  • 00:29:52
    that he can have a future trajectory
  • 00:29:54
    that's way greater than you could have
  • 00:29:55
    ever respected I'm trying not to
  • 00:29:56
    overexpose him
  • 00:29:58
    you know it's it just September 1st was
  • 00:30:00
    his birthday turned
  • 00:30:02
    12 super innocent like he really don't
  • 00:30:06
    understand like at me at 12 I was I'm
  • 00:30:08
    about to say a lot different from you at
  • 00:30:10
    12 I was a little different a lot
  • 00:30:12
    different circumstances are different
  • 00:30:14
    yeah like he grew up a lot different
  • 00:30:16
    like he like he ain't going to be saying
  • 00:30:18
    none of this [ __ ] I said in the
  • 00:30:21
    merkers none of that he look at you like
  • 00:30:23
    this what for real he don't even know
  • 00:30:26
    his mother with puffy hey
  • 00:30:32
    look
  • 00:30:37
    who who who hey my life is a
  • 00:30:42
    [Laughter]
  • 00:30:44
    movie oh man
  • 00:30:47
    allegedly well uh okay
  • 00:30:53
    so so uh how do you how do you deal with
  • 00:30:57
    entitlement right cuz that's something
  • 00:30:59
    that you know I know I've heard you
  • 00:31:01
    speak on it a lot and anybody that has
  • 00:31:02
    reached any level of success you you you
  • 00:31:05
    have people around you that feel
  • 00:31:07
    entitled to your success and when they
  • 00:31:09
    don't get what they want then they they
  • 00:31:11
    they lash out and it's a dysfunctional
  • 00:31:14
    relationship so what what lessons have
  • 00:31:17
    you learned over the course of Life
  • 00:31:18
    dealing with entitlement uh well I feel
  • 00:31:21
    like there's no such thing as success
  • 00:31:24
    without when we praying for it we're not
  • 00:31:27
    praying for for jealousy we're not
  • 00:31:28
    praying for Envy we're not praying for
  • 00:31:31
    entitlement and it comes with it those
  • 00:31:33
    three things and the jealousy is the
  • 00:31:36
    easy part you
  • 00:31:37
    just kind of distance yourself from that
  • 00:31:40
    person uh the envious part you can't
  • 00:31:43
    really see it as much per can be around
  • 00:31:46
    you and just feel like I wish that was
  • 00:31:48
    me you know and how bad is that if
  • 00:31:50
    things are going well you know but the
  • 00:31:53
    entitlement I think it it it shows up
  • 00:31:58
    we're going to have some confusion go on
  • 00:31:59
    regardlessly I think no matter
  • 00:32:02
    what
  • 00:32:04
    the and process the first time you give
  • 00:32:07
    someone something from the kindness of
  • 00:32:08
    your heart they're
  • 00:32:09
    surprised the second time you give it to
  • 00:32:11
    them they go thanks man I really
  • 00:32:14
    appreciate that the third time they go
  • 00:32:15
    yo I wish you would have gave me that
  • 00:32:17
    last
  • 00:32:18
    week and the fourth time damn man how
  • 00:32:21
    long it took you to give me
  • 00:32:23
    that why you wait so long to do that you
  • 00:32:25
    got
  • 00:32:26
    it and now it creates confusion or you
  • 00:32:29
    have problems in different areas this is
  • 00:32:32
    why like a lot of the talent when you
  • 00:32:33
    see music artists right they go when you
  • 00:32:37
    ask them what happened in the experience
  • 00:32:39
    like why it's not going the way they
  • 00:32:42
    would like it to go they usually say the
  • 00:32:45
    label if was the label's fault you know
  • 00:32:49
    and if if the labels are individual like
  • 00:32:51
    it's a person then it's my fault it's
  • 00:32:53
    that person's fault but it's not the
  • 00:32:55
    label's responsibility to sustain your
  • 00:32:57
    value
  • 00:32:58
    value it's on you as an
  • 00:33:02
    individual you know and they're going to
  • 00:33:04
    sell what has the highest propability to
  • 00:33:06
    sell and it doesn't matter to them
  • 00:33:08
    whether it's your the new thing that
  • 00:33:10
    they just picked up as long as it's
  • 00:33:12
    continuing to sell it's a business
  • 00:33:14
    so you watch that though they'll say it
  • 00:33:18
    as far as entitlement is concerned
  • 00:33:20
    you I we off of people I get off of
  • 00:33:22
    people sometime they spoil like like
  • 00:33:24
    milk it just take a little while and
  • 00:33:27
    then they spoil easy job is a hard job
  • 00:33:29
    you forget you
  • 00:33:30
    working right you got some people that
  • 00:33:33
    are blessed they're so talented they do
  • 00:33:36
    it
  • 00:33:37
    easy I'm not that
  • 00:33:39
    talented [ __ ] that I got to work to make
  • 00:33:41
    this [ __ ] work and this is why I don't
  • 00:33:44
    just I'm not complacent because I've
  • 00:33:46
    worked to make it work like look you
  • 00:33:49
    look at Kobe Bryant's his career he'd be
  • 00:33:52
    the training the most practicing the
  • 00:33:55
    most to perform the best
  • 00:33:58
    the other guys they come
  • 00:34:00
    in he's like I'm
  • 00:34:02
    nice he ain't in there all day he just
  • 00:34:04
    coming in with this [ __ ] this gift he
  • 00:34:07
    got so it's a higher probability that
  • 00:34:09
    that guy [ __ ] up because he could be
  • 00:34:12
    distracted with everything else
  • 00:34:13
    everybody else's temperament all these
  • 00:34:15
    things around him that can be an
  • 00:34:17
    obstacle for his career and Kobe is
  • 00:34:20
    being occupied by practicing by working
  • 00:34:24
    you know and for me none of these things
  • 00:34:27
    look
  • 00:34:29
    none of these things equal complete
  • 00:34:34
    happiness business is everything goes
  • 00:34:36
    right for you in business there'll be
  • 00:34:38
    things that
  • 00:34:39
    you I I have to get accustomed to the
  • 00:34:43
    things that like this is the greatest
  • 00:34:46
    example right I know I'm jumping around
  • 00:34:49
    look the greatest example this is better
  • 00:34:51
    though music artist first music video
  • 00:34:55
    the first thing they do is Rent A Car
  • 00:34:58
    to put in a video to convey
  • 00:35:00
    lifestyle right and and cut and the car
  • 00:35:03
    goes
  • 00:35:04
    back but if that [ __ ]
  • 00:35:06
    Works he's going to get a version of
  • 00:35:09
    that car if it's not that car he's going
  • 00:35:10
    to get the one that he feels like is the
  • 00:35:11
    coolest one he could get right and he
  • 00:35:14
    has it and then
  • 00:35:16
    immediately he
  • 00:35:20
    becomes an inspiration in the
  • 00:35:22
    environment because he made that happen
  • 00:35:24
    he made it from nothing just it's just
  • 00:35:27
    idea creatively came up with something
  • 00:35:29
    that created the ability for him to have
  • 00:35:32
    this car then in the
  • 00:35:35
    environment like the way I grew up when
  • 00:35:38
    you saw people have nice things somebody
  • 00:35:40
    was doing something they wasn't supposed
  • 00:35:42
    to be
  • 00:35:44
    doing a relative or somebody in the
  • 00:35:46
    early this is in the 80s into the
  • 00:35:49
    90s it
  • 00:35:51
    was a different ability to to get money
  • 00:35:54
    out of the
  • 00:35:55
    neighborhoods that existed at that point
  • 00:35:58
    it's not there so much no more
  • 00:36:01
    now their pieces is hitting they doing
  • 00:36:04
    this
  • 00:36:04
    scaming you got to do it a different way
  • 00:36:08
    right
  • 00:36:09
    but when you see those things my
  • 00:36:11
    grandfather look I I just lost my
  • 00:36:13
    grandfather rest in peace rest in peace
  • 00:36:15
    Dolan say and uh he sacrificed the most
  • 00:36:20
    for my entire family for me right and he
  • 00:36:22
    simplified things so he would just go to
  • 00:36:23
    work come home and just give my
  • 00:36:25
    grandmother's check
  • 00:36:28
    I be like God damn you just G to give it
  • 00:36:29
    a whole
  • 00:36:33
    check and then and I said I'm never
  • 00:36:35
    going to understand how you just gave it
  • 00:36:37
    the old check and he's like he said well
  • 00:36:39
    you was a baby you wouldn't understand
  • 00:36:40
    nowhere and he said but when I gave your
  • 00:36:42
    mama the check it stopped her from
  • 00:36:44
    looking at things that I couldn't give
  • 00:36:47
    her she said now the woman you with is
  • 00:36:50
    she the kind of
  • 00:36:53
    woman that you would give everything
  • 00:36:58
    because I would give your mama
  • 00:36:59
    everything I loved her so much and it
  • 00:37:02
    made
  • 00:37:03
    me it's
  • 00:37:10
    crazy and that made me look at things a
  • 00:37:13
    little
  • 00:37:14
    different cuz I was like my grandma a
  • 00:37:19
    pimp now for everybody who clapped all
  • 00:37:22
    you ladies who
  • 00:37:25
    clapped I'd like you to raise your hand
  • 00:37:28
    yeah okay now men look around these
  • 00:37:31
    people are
  • 00:37:37
    dangerous fif one of one of the greatest
  • 00:37:40
    lines that in my opinion that you said
  • 00:37:43
    is I took CT Wars put him in bottles for
  • 00:37:46
    two bucks and Coca-Cola went boy for
  • 00:37:48
    billions that's what's up yeah obviously
  • 00:37:51
    great line but what you did is you
  • 00:37:53
    opened up the world of financial
  • 00:37:54
    literacy for us yeah that led to shotty
  • 00:37:58
    writing stories about it that led to us
  • 00:38:00
    having conversations about financial
  • 00:38:02
    literacy at the time I was just like
  • 00:38:05
    danam fifth made a lot of money off that
  • 00:38:06
    but it was like this is a way now to
  • 00:38:08
    teach people through music about making
  • 00:38:11
    money that deal worked out pretty well
  • 00:38:14
    yeah yeah that one pretty well I Wonder
  • 00:38:17
    has there been a deal that you haven't
  • 00:38:19
    spoken about that has been as lucrative
  • 00:38:21
    as successful that you haven't put in a
  • 00:38:23
    song have there been deals like that
  • 00:38:24
    that have come across since that time
  • 00:38:27
    you know what this well I did pretty
  • 00:38:30
    well with SK
  • 00:38:32
    Energy I I provided I partnered with the
  • 00:38:35
    United Nations world food program and we
  • 00:38:37
    was able to provide a meal with every
  • 00:38:39
    energy drink that we sold and now
  • 00:38:44
    one and and that that was I think
  • 00:38:48
    promoting conscious capitalism is the
  • 00:38:51
    way to to solve our issues because we
  • 00:38:53
    got look 10% of business would alleviate
  • 00:38:56
    all extreme poverty
  • 00:38:58
    you got to think of how much 10% of gooo
  • 00:39:00
    is
  • 00:39:02
    worth think of how much 10% of what Bill
  • 00:39:05
    Gates owns own little Farmland right so
  • 00:39:07
    10% of that what would that be worth and
  • 00:39:10
    then if we was utilizing that because it
  • 00:39:12
    was if that company was developed under
  • 00:39:14
    that
  • 00:39:15
    model just because they thought people
  • 00:39:17
    would embrace it faster if they knew it
  • 00:39:20
    was that then we would find the finances
  • 00:39:23
    to solve a lot of issues that we had
  • 00:39:25
    going on but um
  • 00:39:27
    yeah the vitamin one thing that was I
  • 00:39:30
    didn't need the
  • 00:39:31
    money like when when companies approach
  • 00:39:35
    artists to be a part of the marketing
  • 00:39:38
    it's just they've reached the financial
  • 00:39:40
    level where they can commit that
  • 00:39:42
    marketing right
  • 00:39:44
    and it'll move the company to the next
  • 00:39:47
    level the notoriety and everything that
  • 00:39:50
    connects to it
  • 00:39:51
    so they make the deal but if you told
  • 00:39:55
    them you don't have to give me that
  • 00:39:56
    money that I'll take that
  • 00:39:58
    equity on the back end when it sells
  • 00:40:00
    when the real money
  • 00:40:02
    comes they'll go yeah because to at that
  • 00:40:07
    point how your yours the equity that you
  • 00:40:10
    have like V they had employees that they
  • 00:40:14
    had provided stock options
  • 00:40:16
    for
  • 00:40:17
    and working class folks living in
  • 00:40:21
    now so if they say wait so that
  • 00:40:23
    imaginary stock [ __ ] that you gave me
  • 00:40:25
    that I can't keep count of cuz it's not
  • 00:40:26
    going into to my bank account you saying
  • 00:40:28
    you give me how much for that right now
  • 00:40:30
    and I can move and Junior can have his
  • 00:40:31
    own room and I can go get the car I want
  • 00:40:33
    and everything right
  • 00:40:35
    now and they sold me pieces of it they
  • 00:40:38
    sold me pieces of it the people that
  • 00:40:40
    they already after I had what was in the
  • 00:40:42
    deal I picked up a few pieces from
  • 00:40:44
    people who
  • 00:40:45
    had some of their sh you know so that
  • 00:40:49
    was a a really good deal but that's also
  • 00:40:52
    financial literacy cuz from what I've
  • 00:40:54
    heard maybe you know more about this but
  • 00:40:55
    um they had proach test before and they
  • 00:40:59
    offered him the same deal but he didn't
  • 00:41:01
    understand equity and he wanted money
  • 00:41:03
    and they didn't really was in a position
  • 00:41:04
    to give him the money that he wanted so
  • 00:41:06
    he turned it down and you took the
  • 00:41:08
    equity but that's because he probably
  • 00:41:10
    didn't have the understanding like you
  • 00:41:11
    said of right what Equity is and just
  • 00:41:14
    where he was at at that point in his
  • 00:41:16
    career like you know
  • 00:41:17
    basketball everything's to check so they
  • 00:41:20
    look at the last check they came like
  • 00:41:22
    when I I did business with rbk with G
  • 00:41:25
    and the sneakers made over $ million
  • 00:41:28
    during that time period with Paul
  • 00:41:29
    fireman over it right well then nobody
  • 00:41:32
    collaps for that God
  • 00:41:33
    damn it's a everyday thing like
  • 00:41:38
    what but but while I was there the deal
  • 00:41:41
    only took place because of
  • 00:41:43
    LeBron that's why I say like me and
  • 00:41:45
    LeBron I'll be like we 03 baby class of
  • 00:41:48
    03 you don't even know why I feel like
  • 00:41:50
    that but when rbk lost when they lost
  • 00:41:54
    the bid War for LeBron cuz Nike and
  • 00:41:57
    ended up making a deal with him for10
  • 00:41:59
    million they had $80 million sitting
  • 00:42:02
    there Paul fan decided to do lifestyle
  • 00:42:04
    Brandon with myself Jay-Z and Daddy
  • 00:42:08
    Yankee and I just kept coming back for
  • 00:42:12
    money every three months I kept saying
  • 00:42:13
    to him look I'm a highrisk
  • 00:42:15
    investment yo it's going good I'm a
  • 00:42:18
    highrisk
  • 00:42:19
    investment yo we are doing so good how
  • 00:42:22
    many shoes we sell I'm a high-risk
  • 00:42:25
    investment and I kept leaving with the
  • 00:42:26
    money I was like yo you know I just
  • 00:42:28
    don't want you to be in a in a bad spot
  • 00:42:30
    you know I might say the wrong thing and
  • 00:42:31
    then everything just be [ __ ] up all
  • 00:42:35
    right then I start telling them the
  • 00:42:37
    stuff that my publicist told me right
  • 00:42:38
    cuz she told me two things you don't say
  • 00:42:40
    you don't say nothing about
  • 00:42:42
    religion and you stay away from politics
  • 00:42:46
    right cuz no matter what your beliefs
  • 00:42:47
    are someone passionately disagrees with
  • 00:42:50
    you all right so you don't you just stay
  • 00:42:52
    away from that and
  • 00:42:55
    then if you don't believe she was
  • 00:42:58
    correct all you have to do is ask
  • 00:43:00
    [Laughter]
  • 00:43:05
    Kanye that's what he did oh went to
  • 00:43:08
    politics he did both I think he did both
  • 00:43:11
    went to politics and then he went and
  • 00:43:12
    said some [ __ ] about the a couple
  • 00:43:16
    people easy now you notice I didn't say
  • 00:43:19
    that [ __ ] right your public is
  • 00:43:25
    backstage yeah
  • 00:43:28
    B when we when we had dinner with you
  • 00:43:29
    you said something that was profound you
  • 00:43:30
    said I don't want a problem but if if
  • 00:43:33
    there's a problem there no problem yeah
  • 00:43:35
    people look at you as a bully I don't
  • 00:43:38
    know you know they miss the person
  • 00:43:40
    irritating
  • 00:43:42
    me this perspective they didn't see that
  • 00:43:44
    part perspective they see my response to
  • 00:43:47
    the person and I look and I go what
  • 00:43:51
    the
  • 00:43:52
    oh you think I ain't got time to [ __ ]
  • 00:43:54
    with you
  • 00:44:01
    a lot of it it it doesn't make sense a
  • 00:44:04
    lot of it doesn't there's
  • 00:44:06
    no gratification out of it I just like
  • 00:44:09
    sometime people want attention I say
  • 00:44:10
    well here's more attention than you want
  • 00:44:13
    so now you feel so [ __ ] uncomfortable
  • 00:44:14
    that you wish you didn't do that don't
  • 00:44:17
    you
  • 00:44:19
    and it's just a concept it's a
  • 00:44:22
    personality it's a character
  • 00:44:24
    flaw that I have and look don't think
  • 00:44:28
    you w in a part of how it developed
  • 00:44:30
    because you were participating on social
  • 00:44:32
    media and gave me these
  • 00:44:34
    Habits Stay for you know you got people
  • 00:44:38
    if someone's across the street right
  • 00:44:39
    they look at you and they just don't
  • 00:44:40
    like you for whatever reasons right
  • 00:44:43
    weird in vest bestest people got on
  • 00:44:45
    their good clothes and
  • 00:44:48
    [ __ ] I
  • 00:44:52
    se I seen Steve Harvey backstage he had
  • 00:44:55
    on a Gator jacket
  • 00:44:59
    dat the shoes I said where you was going
  • 00:45:00
    [Laughter]
  • 00:45:03
    [ __ ] I felt so underdressed that I got
  • 00:45:06
    to embarrass
  • 00:45:11
    him [ __ ] that he didn't have to do that
  • 00:45:13
    to
  • 00:45:14
    [Laughter]
  • 00:45:17
    me are y'all enjoying
  • 00:45:21
    yourself that's a
  • 00:45:25
    DJ are you not in the
  • 00:45:28
    [Laughter]
  • 00:45:32
    hanged F we we touched on street for but
  • 00:45:38
    I think people overlooked what really
  • 00:45:40
    happened right you had humor right you
  • 00:45:44
    had Harmony but you had our community
  • 00:45:49
    down there to celebrate each other to
  • 00:45:52
    find a new demographic a new region talk
  • 00:45:55
    about what goes into preparing for
  • 00:45:57
    something like that obviously we've done
  • 00:45:58
    invest Fest everybody's here shout out's
  • 00:46:00
    here but this is a lot of work man talk
  • 00:46:02
    about that it's look to start what sent
  • 00:46:06
    me to treport is the tax incentive right
  • 00:46:10
    the tax incentive around filming allows
  • 00:46:12
    me to do things that I wouldn't be able
  • 00:46:14
    to do in other territories right and
  • 00:46:17
    they had the tax incent there they
  • 00:46:19
    pulled it and people migrated to Atlanta
  • 00:46:22
    some of them here from
  • 00:46:23
    SHP that like two two people back there
  • 00:46:26
    yeah
  • 00:46:27
    two more and other people don't want you
  • 00:46:30
    to know they from shet
  • 00:46:32
    boy look look but they migrated to other
  • 00:46:36
    territories where they could work in the
  • 00:46:37
    same
  • 00:46:38
    field and and and do what they was doing
  • 00:46:40
    cuz they had the film in there and then
  • 00:46:44
    when I get out there I see the
  • 00:46:46
    facilities it does it is like I had to
  • 00:46:48
    put 20 20 yeah 20 something million
  • 00:46:51
    dollars into the studio for it to work
  • 00:46:54
    so if you don't have
  • 00:46:57
    it's a lot of
  • 00:47:00
    capital but if you don't have the the
  • 00:47:02
    finances to invest in the studio and
  • 00:47:04
    then the actual projects that are up
  • 00:47:06
    that allow you to bring new projects
  • 00:47:08
    into the in and out the building then it
  • 00:47:12
    wouldn't make sense for you to go out to
  • 00:47:14
    shreport right I I'll film I just filmed
  • 00:47:17
    in Bulgaria man I'll film wherever the
  • 00:47:19
    movie is being made this is why a and
  • 00:47:21
    them moved out there cuz they were
  • 00:47:23
    provided tax and C the government
  • 00:47:25
    finances to allow them to do different
  • 00:47:27
    things and
  • 00:47:28
    then the downtown when I went downtown I
  • 00:47:31
    was like oh [ __ ] like it looked like the
  • 00:47:33
    the vampires ate the
  • 00:47:34
    [Laughter]
  • 00:47:37
    people I'm like where's everybody at
  • 00:47:40
    it's fly cuz the city is still a nice
  • 00:47:42
    city like it doesn't look old at all but
  • 00:47:45
    it just was no people and I'm
  • 00:47:48
    like I will have this place falling with
  • 00:47:51
    people see
  • 00:47:53
    because when you think about like
  • 00:47:55
    Burning Man
  • 00:47:57
    they in the desert they went to the
  • 00:47:59
    desert to have a Music
  • 00:48:02
    Experience so I'm like it's just
  • 00:48:04
    entertainment that will bring the
  • 00:48:06
    people and in order to uh I made some
  • 00:48:10
    purchases downtown because got to
  • 00:48:13
    revitalize some things that are down
  • 00:48:14
    there and then you going see sh going to
  • 00:48:17
    be a hot spot after I get rolling
  • 00:48:19
    because I'll have film projects out
  • 00:48:21
    there so you have multiple cast members
  • 00:48:23
    and people out in the about but I got to
  • 00:48:25
    get everything else down there so
  • 00:48:27
    working human Harmony was my first
  • 00:48:29
    examle it's it is a proven model
  • 00:48:33
    now that it works you know and yeah I I
  • 00:48:38
    I bring it up just because I obviously
  • 00:48:40
    there was some criticism some from uh
  • 00:48:42
    streetport uh resident but what was
  • 00:48:45
    overlooked was the jobs that you're
  • 00:48:47
    bringing yeah the hospitality that's now
  • 00:48:50
    going yes Boom the exposure for the city
  • 00:48:53
    all these things that money can't bu
  • 00:48:55
    that you are bringing I wanted to give
  • 00:48:57
    you FL flowers and I think everybody
  • 00:48:58
    here should give you your FL flowers for
  • 00:48:59
    that thank
  • 00:49:05
    you I mean it's cool it's exciting to be
  • 00:49:08
    able to to do that like and I just
  • 00:49:09
    wanted to I was really using my
  • 00:49:12
    relationships to bring everyone out so
  • 00:49:14
    Dave Chappelle showed up for me Cat
  • 00:49:16
    Williams so many cool Comedians and
  • 00:49:19
    stuff like that you could tell I I
  • 00:49:20
    really like comedy like I I keep
  • 00:49:24
    standing up as [ __ ]
  • 00:49:27
    right look
  • 00:49:29
    look but you can tell I like I like it
  • 00:49:31
    like I think
  • 00:49:34
    it it's healthy for us it makes you feel
  • 00:49:38
    better like if if you laugh you enjoying
  • 00:49:40
    yourself I think we live longer when we
  • 00:49:43
    spend our time that way you
  • 00:49:48
    know so I I titled the Fest human
  • 00:49:51
    Harmony and then I had I had Soul for
  • 00:49:54
    Real
  • 00:49:57
    the OS see I'm I'm way smoother in the
  • 00:50:00
    shower I'm way
  • 00:50:01
    smoother than I am in real life when I'm
  • 00:50:04
    in the shower I be I got R&B music
  • 00:50:06
    playing monotone uh you know O say what
  • 00:50:09
    say what say what you know that I can
  • 00:50:12
    hit that I can't hit the key sweat Key
  • 00:50:13
    Sweat backstage fact that's a
  • 00:50:16
    fact now Key Sweat is a crying he be he
  • 00:50:20
    be crying on that he be crying on them
  • 00:50:24
    records security don't let them come up
  • 00:50:30
    here I know Keith is back wait he going
  • 00:50:32
    to be backstage waiting for
  • 00:50:36
    me yo Make some noise for the legendary
  • 00:50:41
    50
  • 00:50:45
    Cent but but DJ before before before we
  • 00:50:48
    do that since we got fif here man fif
  • 00:50:52
    was a major inspiration for us as he
  • 00:50:54
    said we the demographic that actually
  • 00:50:55
    listen to his alum
  • 00:50:57
    hold on sh on sh I need everybody to
  • 00:50:59
    their feet I need everybody to your feet
  • 00:51:01
    F you you want to hear this everybody to
  • 00:51:03
    your feet yeah this is in prompt we
  • 00:51:05
    ain't know he was going through it with
  • 00:51:06
    when he was on stage but it's only right
  • 00:51:08
    man he's a major inspiration as far as
  • 00:51:10
    get riches die trying that really laid
  • 00:51:12
    the blueprint for a lot of people that
  • 00:51:14
    was Hustlers that really wanted to just
  • 00:51:15
    figure out their situation and EMB
  • 00:51:17
    better their situation and then also
  • 00:51:19
    shout out to our partner Ian Dunlap was
  • 00:51:20
    Ian
  • 00:51:24
    at another another inspiration and
  • 00:51:27
    motivation for us for everything that
  • 00:51:29
    we've been doing as far as you know a a
  • 00:51:31
    pillar when it comes to the Tower of
  • 00:51:33
    earn your leisure so you know for a long
  • 00:51:35
    time people been reading books about
  • 00:51:37
    finance and you know these books they
  • 00:51:39
    didn't listen to get rich of that try so
  • 00:51:41
    we created the new book for you it's
  • 00:51:43
    called you deserve to be rich now you
  • 00:51:46
    have our first piece of literature that
  • 00:51:49
    will be in store soon you can pre-order
  • 00:51:52
    it now put the BARC code up you deserve
  • 00:51:55
    to be rich get that
  • 00:51:57
    that's a fact that's your Christmas
  • 00:51:59
    present
Tags
  • 50 Cent
  • ambition
  • entrepreneurship
  • mentorship
  • film and television
  • Power show
  • financial literacy
  • Vitamin Water
  • Shreveport
  • entertainment industry