Why is the book priced at $995?

The book is priced at $995 because it contains the same high-value information and knowledge that the author's other high-level programs, which are priced from $5,000 to $15,000, provide.

Have people actually bought the book at the high price?

Yes, thousands of people have purchased the book despite its high price, as it offers valuable wisdom useful in sales and closing deals.

What are people actually purchasing when they buy this book?

People are buying the knowledge and wisdom contained in the book, not just the physical pages and ink.

Where can you purchase this book?

The book is exclusively sold from the author's shop, rather than being available in standard bookstores, maintaining its high-value image.

How does the speaker challenge traditional book pricing norms?

The speaker challenges traditional pricing norms by valuing their knowledge highly, which expands the mindset regarding how much one can charge for specialized information.

How To Sell Something For 50X The Price and Customers Are Happy To Buy It

00:04:04

https://www.youtube.com/watch?v=l2ScHA1BUsQ

Summary

TLDRThe speaker describes their unconventional approach to pricing their book by equating its value with high-level programs they offer, costing between $5,000 to $15,000. Despite the common expectation that books should cost $20 to $30, they decided to price their book at $995. They argue that buyers are not just purchasing the book's physical form but the valuable knowledge within, which justifies the high price. Consequently, thousands have bought the book, viewing it as a valuable investment in sales expertise.

Takeaways

💡 Pricing a book can reflect the value of the knowledge, not just the material costs.
🛍️ Thousands have bought the book even at $995, indicating high perceived value.
🧠 It's possible to shift your mindset about pricing to match the value of content.
🏷️ High-ticket pricing can attract serious buyers who value the content.
📕 The book is exclusive to the author's shop to maintain its high-value status.
🖋️ The book's price highlights the author's perceived value of their wisdom in sales.
📈 Pricing strategies can extend to unconventional levels if the content warrants it.
🤝 Thousands see the book as a valuable resource for sales and closing deals.
🔖 The speaker believes traditional pricing undervalues the knowledge shared in the book.
🎓 Investing in knowledge can justify higher costs for books or learning materials.

Timeline

00:00:00 - 00:04:04
In this segment, the speaker discusses the pricing strategy for a book they wrote. The book contains the same valuable information found in their high-cost programs that sell for $5,000 to $15,000. Initially, the idea of selling the book for $995 was met with skepticism, as people are accustomed to books being priced at $20-$30. Despite criticism, the speaker stands firm on the $995 price, arguing the value of the content justifies the cost, and highlights the book's success as proof. They address the mindset challenge in valuing educational investments highly, emphasizing the book is displayed proudly by its owners. The book is pitched as a high-ticket item not meant for traditional bookstores, fostering an exclusive appeal.

Mind Map

Video Q&A

Why is the book priced at $995?
The book is priced at $995 because it contains the same high-value information and knowledge that the author's other high-level programs, which are priced from $5,000 to $15,000, provide.
Have people actually bought the book at the high price?
Yes, thousands of people have purchased the book despite its high price, as it offers valuable wisdom useful in sales and closing deals.
What are people actually purchasing when they buy this book?
People are buying the knowledge and wisdom contained in the book, not just the physical pages and ink.
Where can you purchase this book?
The book is exclusively sold from the author's shop, rather than being available in standard bookstores, maintaining its high-value image.
How does the speaker challenge traditional book pricing norms?
The speaker challenges traditional pricing norms by valuing their knowledge highly, which expands the mindset regarding how much one can charge for specialized information.

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Subtitles

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00:00:00
when i wrote this book
00:00:02
i was talking with
00:00:04
my team
00:00:06
and some people i said i'm going to do a
00:00:07
book
00:00:11
by the way how much is a book usually
00:00:15
20 bucks 30 bucks right
00:00:17
and so we were thinking about pricing
00:00:18
how much we charge for the book
00:00:21
now you know it's gonna be thirty
00:00:22
dollars
00:00:23
right so i said
00:00:26
well that depends on what's in the book
00:00:30
the same information the same knowledge
00:00:33
the same wisdom that's within this book
00:00:36
same
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professionals they have paid anywhere
00:00:39
from five to fifteen thousand dollars
00:00:42
for my high level programs
00:00:45
with the exact same information
00:00:47
in this book
00:00:49
so i was talking with a few people
00:00:51
well you know
00:00:52
how much you want to charge then
00:00:55
a thousand dollars
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guess what what what would be most
00:01:01
people's reaction
00:01:03
what thousand bucks who's gonna pay for
00:01:05
that nobody's gonna buy that
00:01:08
right all that right
00:01:09
we we can't no we can't sell that at a
00:01:12
thousand dollars 995.
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i said maybe you can't but i'm going to
00:01:20
so i price it at
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995
00:01:24
and i tell people right on my site this
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is probably the most expensive book on
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closing and sales you will get
00:01:36
and guess what
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it sells
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it sells
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because
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they're not buying the pages and the ink
00:01:47
what are they buying
00:01:50
they're buying what's in here
00:01:53
they're buying what's in here
00:01:55
and for the same information people pay
00:01:56
five to fifteen thousand dollars for
00:02:00
wouldn't you agree a thousand bucks is a
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good deal
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it's a great deal not for everybody
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not for everybody
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a thousand bucks for book
00:02:09
and thousands and thousands of people
00:02:11
own this book thousands of people own
00:02:13
this book
00:02:16
and not only they own this book you'll
00:02:18
see some before we started some of the
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videos you see people put in a shelf
00:02:22
trust me you put it
00:02:23
you pay a thousand bucks for a book
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you're like
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you know you displayed it and it's got a
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story with it yes
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right touch it
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it feels high ticket doesn't it
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see this
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my signature in the back
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right
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no
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no
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why
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that's exactly it that's exactly it
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right
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people will tell you you cannot charge
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high ticket supposed to be 20 30 bucks
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know a thousand bucks
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a thousand bucks
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is this expanding your mindset
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yeah
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you could always go high ticket and
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again
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not for everybody
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i have books that are 10 20 bucks yes i
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got i got those books not this one
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not this one and most books you usually
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see like
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the description like what's the book
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right you see
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i don't have any of that
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because it's not meant for bookshelf
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it's not meant for
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in chapters and people can read the back
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of the book if they can grab it no
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right it's got not it's no it's only
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going it's only from me from the shop
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directly you can't get it from bookstore
00:03:38
you can't get it from anywhere else but
00:03:39
who wants a coffee
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for them who wants a coffee who wants a
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coffee if it's free
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you guys are so cheap
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we gotta work on your mindset man you
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got in your mind okay who wants a coffee
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for free don't grab it who wants a copy
00:03:55
for free okay sit down sit down sit down
00:03:58
sit down sit down it was a test you
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failed