What is Design Thinking? | IDEO U

00:01:55
https://www.youtube.com/watch?v=ldYzbV0NDp8

Summary

TLDRIn this video, David Kelley introduces the concept of Design Thinking, emphasizing that it is a human-centered approach to creative problem-solving. It focuses on empathy and collaboration, aiming to unlock everyone's creative potential. By employing a process that considers desirability, feasibility, and viability, Design Thinking seeks to create solutions that improve people's lives while being practical and business-savvy. Although often taught linearly, Design Thinking truly functions in iterative loops, allowing for flexible movement through its phases. The ultimate goal is to encourage trial, practice, and personal adaptation to solve significant challenges with creativity and confidence.

Takeaways

  • 🎨 Design Thinking is a path to tapping into creativity.
  • 👥 Design Thinking centers around human needs.
  • 🔄 It's iterative and non-linear in practice.
  • 🔍 Uses lenses: desirability, feasibility, viability.
  • ✏️ Empathy and collaboration are core principles.
  • 💡 Helps in building creative confidence.
  • 📝 Encourages personal adaptation of the method.
  • 🔧 Applicable for solving big challenges.
  • 🌀 Involves mindset shifts and new perspectives.
  • 📈 Blends successful ideas with business sense.

Timeline

  • 00:00:00 - 00:01:55

    Design Thinking is introduced as a human-centered approach to creative problem-solving, focusing on unlocking everyone's innate creativity. David Kelley emphasizes that Design Thinking centers on empathy and collaboration, aiming to create successful, meaningful ideas by ensuring desirability, feasibility, and viability. Though often taught linearly, the process is iterative, involving cycling through phases. Practicing Design Thinking can build creative confidence and help solve significant challenges.

Mind Map

Video Q&A

  • What is Design Thinking?

    Design Thinking is a human-centered approach to creative problem-solving focused on empathy and collaboration.

  • Who introduced the video on Design Thinking?

    David Kelley introduced the video on Design Thinking.

  • What are the three lenses used in Design Thinking?

    The three lenses are desirability, feasibility, and viability.

  • Why do people teach Design Thinking?

    Design Thinking is taught because it helps unlock creativity and enables people to routinely come up with innovative ideas.

  • What is the essence of Design Thinking?

    The essence of Design Thinking is putting human needs at the center of problem-solving through empathy and collaboration.

  • How does Design Thinking work in practice?

    In practice, Design Thinking unfolds in iterative loops across different phases, rather than following a strict linear progression.

  • What is required to learn Design Thinking?

    To learn Design Thinking, one must try it out for themselves and put it into practice.

  • What potential does Design Thinking have?

    Design Thinking has the potential to help solve important problems and build creative confidence.

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  • 00:00:00
    [Music]
  • 00:00:02
    Design Thinking is an approach to
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    creative problem-solving it's a human
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    centered path to innovation hello I'm
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    David Kelley I'm happy you're here to
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    explore design thinking with I do you
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    know so many people don't think of
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    themselves as creative but I think
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    that's wrong everybody is creative and
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    that's one of the reasons we teach
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    Design Thinking because we think that
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    knowing this kind of approach can unlock
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    your creativity and make you feel
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    capable of coming up with routinely
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    wonderful ideas Design Thinking starts
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    with people it's about putting human
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    needs at the center of all we do it's
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    about simple mindset shifts and new ways
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    of looking at problems through empathy
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    and collaboration for an idea to be both
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    successful and meaningful we use three
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    lenses to bring it into focus
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    desirability feasibility and viability
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    this ensures we're creating something
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    that makes people's lives better but
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    that's also feasible to produce and
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    makes good business sense there are many
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    different phases of design thinking we
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    find it helpful to teach it in a linear
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    way but in practice it's more like this
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    design thinking unfolds in iterative
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    loops moving back and forth across
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    phases some taking much longer than
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    others to learn it you need to try it
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    out for yourself the skills and mindsets
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    of design thinking can help you tackle
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    your biggest challenges and build your
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    creative confidence once you put it into
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    practice and make it your own
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    who knows what important problems you
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    might solve
Tags
  • Design Thinking
  • creativity
  • innovation
  • human-centered
  • problem-solving
  • empathy
  • collaboration
  • desirability
  • feasibility
  • viability