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[Music]
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chances are you've already experimented
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with generative Ai and you've probably
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gotten some results that have been
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helpful and maybe some that fell short
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throughout this course AI experts at
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Google will teach you the difference
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between a good prompt and a great prompt
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so you can work faster and smarter with
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Gen at your side and we'll share
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practical examples of where you can use
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gen at work hi I'm Amina I work on
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generative AI at Google in this course
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my colleagues and I are going to teach
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you how you can get the most out of gen
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you'll learn when to use gen and how by
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designing better prompts to get the best
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results you'll apply what you've learned
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with Hands-On activities and quizzes to
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level up your prompting skills after
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you've completed this course you'll have
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lots of practice applying gen in ways
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that matter to you and your job as
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recognition of your work you'll earn a
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certificate from Google to share with
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your network and potential employers we
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have a lot of exciting stuff in store so
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let's get to
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[Music]
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it hi I'm Timothy a director of
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developer relations at Google for the
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last 14 years I've been helping
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developers and Google work better
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together I've recently been working a
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lot more with Gen to do things like
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technical writing and generating code
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I've also been helping more developers
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integrate gen into their apps prompting
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is a new skill that a lot of us are
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learning and trying to get better at
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myself included now my first experience
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using geni that was transformative was
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for a pretty simple task I needed to
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quickly collect everyone's availability
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for an important team meeting I asked
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over chat and everyone responded in a
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different format as people are likely to
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do and it was a lot to track but with
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the help of gen AI I was able to
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organize everyone's availability into a
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table and then transposed it so the
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table was sorted by date not by chat
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message a task that would have taken
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forever manually only took me a few
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minutes with Genai and that was my
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breakthrough moment using Genai in my
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everyday tasks to turn things that used
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to be a headache into something simple
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and easy and that's what this course is
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about using gen to help you get your job
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done so what is prompting anyway put
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simply prompting is the process of
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providing Specific Instructions to a gen
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tool to receive new information or to
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achieve a desired outcome on a task
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those instructions are called prompts
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when we write a prompt for a gen tool
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we're giving it a series of inputs and
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telling it what we would like it to
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generate some gen tools can generate
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text or images While others generate
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video audio or even code a prompting is
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both an art and a science to get the
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best results we need to be precise in
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defining what we need now this is
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similar to the way you would help your
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teammate get started on a new project
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providing context and setting parameters
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will get you the best output from gen
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the first thing you'll learn is the
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prompting framework it's a formula for
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writing great prompts you'll use this
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framework throughout the course and
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after that it's all about putting
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prompts to use on specific tasks that
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can save you time in your job you'll use
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gen to brainstorm ideas develop plans
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and draft emails for different audiences
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we'll teach you how to summarize meeting
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notes assign action items and more we'll
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also teach you how to analyze data and
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spreadsheets with geni you'll write
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prompts that can help you find insights
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buried in data you'll then use gen to
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turn those insights into visuals and
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eventually turn it all into a slide Deck
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with talking points for presentation
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next you'll learn Advanced prompting
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techniques to help you untangle complex
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tasks for example you'll learn how to
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create prompts that can help make
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long-term complicated projects easier to
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plan and execute you'll also learn how
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to design a prompt to create your own
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personalized AI agent to do things like
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practice before an interview or prepare
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for difficult work
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conversations and finally you'll learn
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how to use geni responsibly including
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guidelines for using it in your job and
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on your team this is crucial gen tools
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help you with the work that you do but
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they don't do it for you anyone using
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gen should always be a valuating and
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factchecking outputs there are a lot of
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gen tools out there and in this course
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we're going to demonstrate how to prompt
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using Gemini and other Google AI tools
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like Gemini for Google workspace and
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Google AI Studio but all of the
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techniques and best practices you'll
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learn in this course can be applied to
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other geni tools like chat GPT co-pilot
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or CLA last thing we designed this
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course to give you skills that you can
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use at work right away so all of these
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lessons and techniques you're going to
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learn are rooted in real world scenarios
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you should experiment and play around to
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figure out what works best for you and
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as you go through this course feel free
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to pause the video and test what you
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just learned with something you're
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working on right now
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now let's get started with our first
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[Music]
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prompts in this lesson you're going to
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learn how to create effective prompts a
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good prompt follows a simple framework
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task context
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references evaluate and iterate if you
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ever forget a step just remember
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thoughtfully create really excellent
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inputs first is Task you need to
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describe the task you want the
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generative AI tool to help you with now
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this should include a Persona and a
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format preference so that the task is
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specific Persona refers to what
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expertise you want the Gen tool to draw
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from you can ask the tool to take on a
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Persona like a professional speech
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writer or or a marketing executive with
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15 years of experience or you can ask it
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to create output for a specific audience
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a customer or even your manager you can
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be as detailed as you'd like when adding
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a Persona to your task format refers to
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how you want the output to appear
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whether that's a bulleted list short
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sentences or a table so there you have
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it task next you'll include context or
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the necessary details to help the Gen
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tool understand what you need from it
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this is the difference between writing
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give me some ideas for a birthday
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present under
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$30 and give me five ideas for a
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birthday present my budget is $30 the
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gift is for a 29-year-old who loves
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winter sports and has recently switched
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from snowboarding to
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skiing sometimes you'll add references
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for the Gen tool to use while creating
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its output you just asked a gen tool to
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give you ideas for birthday present
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right well if you add examples of
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birthday presents you've given in the
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past as references the Gen tool can give
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you a more useful output there aren't
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always going to be clear references of
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what you need especially if you're
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working on something more abstract or
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searching for ideas and inspiration once
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you have your output it's time to
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evaluate ask yourself if the input you
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provided gave you the output you needed
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this leads us to the final part of the
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framework iterate if you evaluate your
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output and determine that you're not
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getting what you need you can try again
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by adding more information or tweaking
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your prompt and this is a key part of
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prompting effectively and we'll explore
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it in depth later on in the course one
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more note on the framework there are
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plenty of ways to construct an effective
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prompt the order of how you construct a
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prompt is less important than the
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substance of the prompt itself as long
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as you're thoughtfully creating really
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excellent inputs you're outputs should
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be
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[Music]
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great let's put the framework into
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action first we'll log into Gemini and
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then use the tool to help us brainstorm
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ideas for a new high performance sneaker
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line first let's add the
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task generate five ideas for a new high
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performance sneaker line okay we've
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asked Gemini to complete a task but
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we're not really applying the prompting
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framework yet remember thoughtfully
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create really excellent inputs this
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prompt is all task and nothing else
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which might give us an output that's too
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broad and not very useful still Gemini
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generated five ideas with unique names
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and descriptions this isn't a bad start
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but we can do better let's add some more
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details like our desired format and a
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more specific task for the tool to
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complete list the
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concepts and materials for each sneaker
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in an
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outline that's much better now we have a
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set of unique ideas for a sneaker line
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that includes the materials for each
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shoe and it came in our preferred format
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I think we can do even better don't you
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let's add some
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context the sneakers should be made for
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athletes doing cross trining
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activities with the new information
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Gemini created Five new sneaker ideas
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that are more suited to our specific
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goals remember getting tailored outputs
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means we need to provide a Genai tool
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with more details and context in order
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to generate more useful results success
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is all about the details so let's give
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references a
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try references give gen tools examples
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to work from and that can mean asking a
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gen tool to learn from the tone style or
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length of a given reference providing
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multiple references is also known as few
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shot prompting shots are just references
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or examples and the term is used a lot
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there's also singleshot prompting which
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means we're giving it one reference and
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zero shot prompting which means we don't
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give the AI tool any references now most
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of the time between two and five
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references is the sweet spot for a geni
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tool too few references and we don't
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give enough context too many we could
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skew the results and limit creativity to
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practice few shot prompting with our new
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sneaker line let's include descriptions
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of shoes that already exist one of them
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is from a budget line of shoes and the
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other one has a new adaptive soul
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we can input those descriptions like
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this keep the five ideas generated but
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refine them using these two examples as
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references here as we paste in the
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references ah there's a lot of choices
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here and they all seem like good options
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for the task and this is cool a shoe
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that regulates temperature
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evaluating the output and iterating
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might be the last parts of our prompting
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framework but they're also where we get
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to experiment and get creative each new
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output is an opportunity to further
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refine your prompt until you get the
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response you want in fact we've been
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evaluating and iterating this whole time
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we evaluated the sneaker ideas from our
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first prompt and we iterated by adding
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context we evaluated the output again
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and we iterated by adding references and
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remember we can always add details or
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tweak phrasing in order to change our
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outputs we like to say ABI or always be
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iterating give the prompting framework a
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try yourself remember it's always better
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to start simple and then slowly add
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complexity iterating as you go if your
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outputs start to lose quality you might
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need to go back and make your prompts
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simpler and that's okay learning what
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works and what doesn't is all part of
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the journey if you ever get stuck just
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remember to thoughtfully create really
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excellent inputs and you'll get back on
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[Music]
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track there are going to be times when
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your prompt simply isn't giving you what
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you want but instead of scrapping all
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your work and starting again from zero
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think about how you can always be
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iterating or Abi to try and mold the
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outputs into something more useful by
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the end of this video you'll learn four
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helpful iteration methods the first
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method is to revisit the prompting
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framework and make sure you're providing
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enough specificity in your task context
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and references for example if you wrote
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give me five blog post ideas a
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generative AI tool might respond better
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if you adjusted your prompt to include
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the Persona and format for example you
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are an expert on Sports Nutrition
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provide five blog post headlines that
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summarize the biggest Trends happening
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in the industry for an audience of
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physical therapists working with
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professional basketball players the
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second method is to separate your prompt
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into shorter sentences start by taking a
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long input and breaking it down into
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smaller tasks this is the long input
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summarize the key data points and
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information in this report then create
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visual graphs from the data and shorten
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the key information into bullets you can
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break this up into shorter sentences and
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input them as separate prompts you'll
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input each prompt receive an output and
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then follow up with a new prompt until
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all of your tasks have been submitted
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first summarize the key data points and
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information in this report then follow
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that up with create visual graphs with
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the data you summarized and finally
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shorten the key information you
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summarized into bullets sometimes
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shorter sentences can yield more precise
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results because the Gen tool can parse
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one small task at a time instead of
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identifying the relationships between
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all of them at once you can also try
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using different phrasing or switching to
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an analogous task which is a task that
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is very similar to the one you're trying
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to complete but different enough to
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trigger a new response for example if
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you're asking a gen tool to help write a
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marketing plan plan for a product or
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service you could instead ask it to
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write a story about how this product
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fits into the lives of our Target
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customer demographic by moving from
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write a marketing plan to write a story
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you're asking the Gen tool to approach
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the task differently which might lead
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you closer to a useful output finally
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introducing constraints might also help
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focus a gen tools outputs maybe you want
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to make a playlist for an upcoming road
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trip and you're trying to figure out
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what artists you want to include you've
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added some context about your favorite
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genre but the results are kind of boring
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you've heard all these songs a million
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times before to get better output and
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something more unexpected you could
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start adding constraints like specifying
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you only want artists from a certain
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region or artists that have released
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music in The Last 5 Years adding
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constraints to your prompt will help the
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Gen tool narrow down its outputs and
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give you something more helpful or
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unique the better you can evaluate and
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iterate the better your output will
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[Music]
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be images and visuals can be as
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important as words when you want to
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communicate ideas in this lesson I'm
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going to teach you how to use generative
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AI tools to create visuals
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so far we've asked gen tools to produce
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responses in what's called a text based
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modality modalities are the different
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formats in which gen tools receive or
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produce information whether that's text
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images video audio or code different gen
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tools are better at working in certain
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modalities be sure to check the Gen tool
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you're using to find out which
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modalities it's capable of using or
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producing let's start with image
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generation some gen AI tools can create
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images a sunrise a bouquet of flowers or
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even a crab right into a dolphin but
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those same tools can also make images
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for a business or a professional
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presentation maybe you're a musician
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playing a gig in New Orleans and you
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want to promote your concert so you use
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a gen tool to help you create a poster
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to advertise the show let's prompt
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Gemini to to create both text and images
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so we can discuss the subtle differences
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between prompting for each modality
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we'll start with the text first remember
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to keep the thoughtfully create really
00:18:11
excellent inputs framework in mind text
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based prompts work best when we specify
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our task and add some clear context so
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we could prompt generate headlines for a
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poster promoting a rock concert in New
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Orleans
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and to add a little more context about
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the task we could write the concert is
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one night only and the headlines should
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encourage the audience not to miss
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out by specifying our task and adding
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context we're guiding the Gen tool to
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the text based output we
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want and just like that Gemini came up
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with a few catchy headlines for the
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poster
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and this is a good one right here Nola
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this is it Unforgettable Rock one night
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only it's catchy and it gets to the
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point now in order to prompt the Gen
00:19:11
tool for an image we'll need to tweak
00:19:13
our language we'll still use the
00:19:15
prompting framework but we'll need to
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provide more vivid descriptions that
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help the Gen tool determine the type of
00:19:22
image it needs to create this means
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specifying the size color and position
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of things in the image and the overall
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aesthetic we want so first we'll specify
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our task and
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format generate an image of an electric
00:19:40
guitar for a poster it should be a
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photographic
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style and how about some vivid
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descriptions the guitar should be
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glittery or sparkly and create a sense
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of excitement
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the guitar should be in the
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foreground and give a sense that it's
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floating in the
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sky great Gemini created four different
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images that you can use on your
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poster so how can we make these images
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even better let's break down how to
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iterate and refine a prompt for images
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we're still going to use the prompting
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framework but with a few little tweaks
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for the concert poster maybe you liked
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the appearance of the guitar but you
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want to make it even more exciting by
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adding a storm with lightning striking
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the guitar we could refine it by
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writing now make the sky
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Stormy with lightning hitting the
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guitar there we go you could keep this
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image or keep evaluating and iterating
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again and again adding relevant details
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from each new output until you get one
00:20:57
that works
00:21:02
[Music]
00:21:11
okay we just used text to create an
00:21:13
image but we can also use an image as
00:21:16
part of our prompt to create a different
00:21:19
type of output let me introduce you to
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multimodal prompting the essence of
00:21:24
multimodal prompting is using different
00:21:26
types of media to prompt a gener ative
00:21:28
AI tool like inputting image and text or
00:21:33
audio and text this can be especially
00:21:36
useful in the workplace you can take a
00:21:38
picture of a chart and ask a gen tool to
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explain the data in plain language you
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could upload different logo options for
00:21:46
your company's Rebrand as a set of
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references and then prompt the Gen tool
00:21:51
to give you more choices based on each
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direction or you could capture audio of
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another language and ask for a transcrip
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destion in the language you understand
00:22:01
here's an example where we'll prompt
00:22:02
with both image and text to receive a
00:22:05
text based output from Gemini let's
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imagine you're an entrepreneur who needs
00:22:09
help creating social media captions for
00:22:12
a new design of nail art you're selling
00:22:15
you can take a picture of your nail art
00:22:17
and ask for help writing a caption
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here's a photo of the nail art and we'll
00:22:22
input this into Gemini and prompt write
00:22:25
a social media post featuring this this
00:22:29
image the post should be fun short and
00:22:34
focus on the fact it's a collection of
00:22:37
new designs I'm selling note that in
00:22:41
addition to including a reference photo
00:22:43
of the nail art we still used the other
00:22:46
elements of our prompting framework we
00:22:48
specified our task added some context
00:22:52
and included the format besides the
00:22:55
image itself we didn't provide other
00:22:58
reference ref es but if we have a
00:23:00
specific tone or voice we want the Gen
00:23:03
tool to match we could always input a
00:23:06
few captions from previous posts to
00:23:12
reference this is great Gemini analyzed
00:23:16
the image and created a fun caption you
00:23:18
can use to market the nail art notice
00:23:20
how it uses emojis to break up the text
00:23:23
and how it engages followers by asking a
00:23:26
question about their favorite design the
00:23:28
cool thing about multimodal prompting is
00:23:30
that it reflects the way you experience
00:23:32
the world you don't just discuss the
00:23:35
words or images in a work presentation
00:23:37
you build connections between them to
00:23:40
get a fuller understanding of the topic
00:23:42
in question a mix of text images and
00:23:46
other modalities can open up new ways of
00:23:49
solving problems or saving time you
00:23:51
could use a gen tool to turn a picture
00:23:53
of a city map into a list of notable
00:23:56
landmarks find key insights within an
00:23:59
audio file or quickly extract a list of
00:24:03
room names from an office floor plan
00:24:06
here's another example you go to a
00:24:08
conference and receive a schedule of
00:24:10
events and you want your team to focus
00:24:12
on a few of the events in particular I
00:24:15
want to send a reminder to my colleagues
00:24:19
about certain events from a conference
00:24:23
schedule extract the times of the
00:24:25
keynote speaker and two panel
00:24:29
discussions from this schedule into a
00:24:33
table again we specified our task
00:24:36
provided helpful context and included
00:24:38
the format before inputting the picture
00:24:40
of the schedule let's check it
00:24:45
out great the table makes it really easy
00:24:49
to see where your team needs to go and
00:24:51
when you can even take it a step further
00:24:53
and prompt Gemini to draft an email
00:24:56
about these events we'll get into
00:24:57
prompting for email drafts later in the
00:24:59
course just remember to keep the
00:25:01
prompting framework in mind no matter
00:25:03
what modality you are prompting in to
00:25:06
achieve the best results how might you
00:25:08
leverage different modalities in your
00:25:10
prompts to help you at
00:25:12
[Music]
00:25:20
work generative AI tools are powerful
00:25:24
but like any tool it's important you use
00:25:26
them responsibly especially at work
00:25:29
first consider the problem you're using
00:25:30
gen to help you solve does it align with
00:25:33
your goals and your obligations to your
00:25:35
clients and co-workers what about your
00:25:37
organization's policies and local laws
00:25:40
about using gen to perform this type of
00:25:43
task if it doesn't align then you should
00:25:45
rethink your process and whether or not
00:25:47
a gen tool is right for the job second
00:25:51
consult your company's rules or policies
00:25:53
before entering confidential or
00:25:55
sensitive data into gen tools you can
00:25:57
also check if your company has an
00:25:59
Enterprise version of a gen tool that is
00:26:02
okay for other types of use and remember
00:26:05
if you're using geni tools for personal
00:26:07
use avoid entering personal or
00:26:10
confidential information about yourself
00:26:12
into publicly available tools and always
00:26:15
check how the data you enter might be
00:26:18
used finally being a responsible gen
00:26:21
user means evaluating outputs for
00:26:23
potential bias and errors and disclosing
00:26:26
any use of gen when sharing content with
00:26:29
others while it's okay to enlist the
00:26:32
help of geni you'll still need to
00:26:34
evaluate the outputs for accuracy the
00:26:36
way you would for any output the same
00:26:39
goes for hallucinations which is when a
00:26:41
gen tool provides outputs that are
00:26:44
inconsistent incorrect or even
00:26:47
nonsensical hallucinations most often
00:26:50
happen when someone gives a gen tool
00:26:52
vague or unclear instructions or when a
00:26:55
tool guesses at an answer to something
00:26:57
it didn't quite understand
00:27:00
hallucinations can be hard to recognize
00:27:03
that's why it's so crucial to fact check
00:27:05
and cross reference outputs to confirm
00:27:08
if a fact or statement in an output is
00:27:10
true remember gen tools aren't thinking
00:27:13
critically the way humans can it's
00:27:16
important to keep what we call a human
00:27:18
in the loop approach meaning a human
00:27:21
should verify gen outputs before using
00:27:24
them I recently generated an image for a
00:27:27
presentation
00:27:28
I wanted to have a bunch of cats on a
00:27:31
rocket going to the moon now instead the
00:27:34
output was a little bit off the cats
00:27:36
were on top of the rocket rather than
00:27:39
inside it and that's not exactly safe
00:27:41
for cats is it while I did write in my
00:27:44
prompt that cats needed to be on a
00:27:46
rocket I didn't mean that literally but
00:27:49
the tool didn't know that so I iterated
00:27:52
and specified that the cats should
00:27:54
appear safe and sound inside the rocket
00:27:57
instead of on top of it some gen tools
00:27:59
such as Gemini have a built-in fact
00:28:01
Checker that allows you to cross
00:28:03
reference the outputs using Google
00:28:05
search comparing outputs side by side
00:28:08
makes it easier to determine how
00:28:11
accurate your initial output is and to
00:28:14
find any discrepancies so how can you
00:28:16
avoid these issues before they become a
00:28:19
problem try to recognize biases and
00:28:21
outputs and the negative consequences
00:28:23
they can have they may appear as
00:28:25
stereotypes or unfair represent
00:28:28
presentations of a group of people
00:28:30
avoiding biased to negative outputs
00:28:32
starts with inputting specific detailed
00:28:34
prompts and iterating as needed another
00:28:37
key part of this is using language that
00:28:40
includes people of all backgrounds
00:28:42
genders and ethnicities and avoid
00:28:45
stereotypes and generalizations in your
00:28:47
inputs for example if you were using a
00:28:50
gen tool to help you write the
00:28:52
description for a job posting you should
00:28:54
avoid the gendered terms like serviceman
00:28:57
or Workman instead use service person or
00:29:02
worker so the tool doesn't write a
00:29:04
description that only speaks to someone
00:29:06
who identifies as male remember gen
00:29:09
tools are only tools they don't think
00:29:11
critically and can't understand Nuance
00:29:13
the way humans can it's your job to
00:29:16
bring that human perspective every time
00:29:18
you use a gen tool
00:29:21
[Music]