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you can't grow your agency unless you
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know how to get clients you need to get
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clients for yourself but then you need
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to learn how to get clients for your
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clients as well that's why in this video
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I'm going to show you how to get
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unlimited clients for your agency and
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this isn't going to be your typical
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LinkedIn sales Navigator or Instagram DM
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strategies that the latest smma gurus
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tell you on YouTube this is Advanced
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specific sauce coming from a legion
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agency owner who works with B2B
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companies to help them generate more
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leads so close all your tabs put your
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phone across the room lock in on this
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video take notes if you have to cuz
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we're about to dive in all right guys so
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here it is the best way to get anom
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clients for your agency I'm not going to
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get into any fluff I'm going to go right
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into it so let's start with part one
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there's going to be two parts part one
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is scraping leads now what is lead
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scraping so lead scraping very simply
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put is just putting together lists of
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potential clients who are in your target
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market or ICP so it's just putting
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together a list of contact information
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of people who you want to sell to right
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so again it comes into the it comes in
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the form of a contact right so a contact
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a lead is going to be these six things
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right so when you have a lead list it's
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going to compile of contacts that have
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these six things right so it's going to
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be first name last name the company name
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right the title and position that they
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are and then their email address and
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phone number like these are like the two
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really important parts of it or else it
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doesn't really matter what are you
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scraping leads for you need a way to
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actually reach the people okay so these
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are very important now why is lead
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scraping important okay it's two things
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number one is because it makes your
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Outreach scripts easier to write because
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you know who you're going to be reaching
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out to right you know where you're going
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to be trying to pitch them right you've
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already figured out what your target
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market is and then you can kind of go
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from there and then write your outre
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scripts specifically for them okay and
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then number two it makes your emails
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relevant right right and that does two
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things why why do I need to keep my
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emails relevant because you're going to
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keep your domain healthy and you're
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actually going to get results and
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actually these two things go hand inand
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because if you get results your domains
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are going to stay healthy right now what
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do I mean by domain staying healthy what
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I mean is that there's an algorithm
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Google Microsoft whatever domains
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whatever email accounts you're using
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there's an algorithm if you're sending
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emails out killed emails and you're not
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getting any responses this algorithm is
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going to thinkk that you're a scammer
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that you're a spammer right so what you
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need to do is you have to make sure that
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you're getting results you're getting
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responses you're getting engagement
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right so when you keep your emails
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relevant by having a a lead scraper and
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a scraped list of leads right it keeps
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your emails relevant which gets you
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results which gets you engagement which
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in turn keeps your domains healthy okay
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guys so that's why lead scraping is
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important all right guys so let's talk a
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little bit about how to define your
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actual ICP like your target market
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market so there are eight different
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things that you need to go through
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different filters to like really narrow
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down an ICP right and then you could
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literally take a lot of these things a
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lot of these all these points here and
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just plug them into a lead scraper tool
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and then you have your ICP you have your
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lead list built right so number one is
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industry number two is titles number
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three is revenue number four is the
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employee count and then number five is
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specialization now specialization now
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what do I mean by specialization right
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what I mean by that is like do they do
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something specific right like are they a
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like low ticket SAS are they a high
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ticket Enterprise SAS like what what is
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their special specializations it's a
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hard word to say right so that you you
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don't have to have this one but it's
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something to take into account if you
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really want to get on Niche down right
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then you have location you have pain
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points and you have desired solution
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right now let me give you an example of
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this so an example of this could be B2B
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Sal companies who have product Market
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fit have five 20 employees and are doing
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1 million year plus in Revenue right so
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software is a service right and you can
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go even Niche down further right so for
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example like a low ticket Financial SAS
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that sells like Financial Service
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products right or a high ticket
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Enterprise Insurance SAS right you
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should really Niche this down right and
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then two what are the titles that you're
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going after if you're selling a lead
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generation offer you're probably going
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to go after business development uh
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Chief Revenue officer head of marketing
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head of sales uh definitely need to put
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head of sales so any business
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development sales marketing or any
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Revenue Chief Revenue officer those are
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titles that you're going to go after
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okay now Revenue I would recommend
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staying around 1 million plus but this
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is just an example of an ICP right so
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like let's say that the revenue is a 1
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million plus a year okay and then
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employee count 5 to 20 okay and then
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specialization so like I said earlier
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here you want to narrow it down so let's
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say their specialization is they're a
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low ticket Finance SAS that targets
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local bank s right that's their
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specialization right that's really going
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to help you when you're writing copy
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when you're making an offer when you're
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building your lead list just just making
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money it's going to make it a lot easier
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for you to sell services and actually
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make money if you're targeting these
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people compared to just B2B SAS
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companies right because this is a lot
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more in-depth than this right you can
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make a specific offer to this rather
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than than just this right so cool and
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then number six location I'm going to
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for this one like United States and
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Canada I would recommend you just stay
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in North America it's just way easier
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now let's talk about some pain points so
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pain points for companies businesses B2B
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businesses that are looking for um a
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lead generation are going to be a few
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things and these are from me taking
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hundreds and thousands of Cs of B2B
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companies right so number one is going
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to be lack of pipeline lack of growth
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right and a really specific one that I'm
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that I got from a lot of people that was
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uh astounding to me that like kind of
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took me surprise was like Hey man like
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we've been growing and we've grown but
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like our growth has only been due to
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referrals and network up until this
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point and now we need to do something
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outside of that to grow further right
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and also they'll say something like hey
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we've tried hiring sales reps but they
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didn't perform right we don't want to
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spend that much money on sales reps okay
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so those are examples of pain points for
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um this this ICP right and then for
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desired Solutions we could do something
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like they want to book 20 to 30 more
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qualified sales calls on their calendar
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every single month that is their desired
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solution right but the end desired
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solution that they really want is more
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money right but how are we going to do
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that right we're going to either get
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them more qualified calls on their sales
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calendar and then in turn they're going
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to be able to close another five clients
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or customers every single month and
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that's going to lead to more money okay
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so that's their desired solution but
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there are different ways that we can get
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that different ways we could frame it so
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they can get that okay because you can't
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just say we help you make more money
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okay it's not going to work right that's
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their desired solution but there's
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different ways to come to that okay now
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let's talk a little bit about the lead
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scraping process okay guys so guys
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before I get into this I I have like a
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full two-hour video going through every
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single step step by step what you need
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to do to go from0 to $10,000 a month
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with a lead generation agency it's going
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to be the first video in the link in the
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description below you can click on that
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and watch that and I go through all this
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stuff more in depth so if you want to
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watch that you can go ahead U but for
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this I'm just summarizing it all right
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now back to the video though Le scraping
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process very simply put there are a few
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steps to um scrape leads okay so you
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want to use apollo.io and what you want
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to do is you want to put in your search
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filters that's all these things the
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industry the titles the revenue the
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employee count the location okay you can
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do those things obviously you can't put
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in specialization and you can't put in
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pain points and desired solution but you
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can put in the rest of these right you
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can put in all those okay and then what
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you want to do is instead of scraping it
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on Apollo you want to take the URL okay
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of the search filter and then you want
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to copy and paste it into this website
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called enrich iq.com okay now what
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enrich iq.com is going to
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do is it's just going to allow you to
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get marketing data seamlessly and cost-
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effectively from Apollo and other
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sources right so it's just going to
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allow you to scrape your URLs from
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Apollo for much cheaper so it's like
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1,000 leads for $3 all right so you
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don't have to pay $100 a month for
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Apollo you can just get the free plan
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and then every time you make a search
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you could just plug it in here and get
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your leads okay it's going to be a lot
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easier and then what what this is going
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to do is enreach IQ is going to scrape
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your leads for you automatically without
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you needing an apoll subscription as I
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just said and then they're going to send
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the file to your email address okay
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after they send the file to your email
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you pay and everything what you want to
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do is you want to upload them into
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million verifier okay now what million
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verifier is is it just Val it just
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verifies and validates your emails okay
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because a lot of the emails on all these
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data sources they're not good right
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they're like they're they're shitty so
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what you want to do is you want to put
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them through a verification tool like
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this that is just going to verify all of
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them okay
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now it's going to verify your emails
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because you only want to send to vow
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email addresses otherwise you're going
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to land in spam okay because the emails
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are going to bounce okay so literally
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after you download your you get your
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downloaded list from your email you just
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drag and drop it here and then it's
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going to come up here it's going to take
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like 5 10 minutes to do this and you can
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come and download reports and you can
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just download good emails only and see
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now you have a CSV file and after you
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have the C v file now they're ready for
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you to import into smart lead now you
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have your lead list your lead scraping
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process is done okay so that's the first
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part of the process okay now let's talk
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about client acquisition guys
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okay and specifically I want to talk
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about setting appointments okay because
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after you do this lead scraping process
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you import your your um your lead lists
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and you write your copy and you launch
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then what you need to do is you need to
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set appointments okay so guys I want to
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talk about a few things when it comes to
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uh setting appointments but the first
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thing the most important thing is going
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to be speed to lead okay now you need to
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be answering replies within five minutes
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max okay now why that is is because the
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longer you wait to respond to a prospect
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the more that they're just kind of
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getting out of your head right so when
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you when they respond to you immediately
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they're saying yes I'm interested or
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they're asking for more information
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they're on top you're on the top of
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their mind so you want to get that
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appointment booked in while they're on
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top of your mind right so what you want
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to do is a few things you can either set
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up an automation on zapier that just
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shows you uh every single time a message
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comes in so what what happens is if you
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have a slack channel uh you could
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literally set up an automation on zapier
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where every time a response comes in it
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automatically just shoots to your slack
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Channel okay that's the first way or
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number two if you have a lower budget
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you don't want to spend that much money
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on this or you're just not like an
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operator automations guy you you can
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just forward every sing single domain
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email that you set up to one master
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email account so right let's say you set
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up like 20 email accounts you could send
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all all like 19 to like one right so
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every single email goes to one master
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email account and then you could add
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that email to your phone's mail app and
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put the notifications on so that every
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time a not every time a response comes
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in you're notified and you could just
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reply as soon as possible okay and then
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also smart lead also has an iPhone app
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now so you could just download that and
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you just put the notifications on so
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it's pretty easy to do okay and then
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guys let's talk about another very very
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important part of setting appointments
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okay volume okay volume volume volume
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volume is very important okay let me
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explain why because everyone thinks
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industry standard is like 1% of like
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meeting booking rates right so what I
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mean by booking rates is like let's say
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that you send a th emails everyone
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thinks you're going to book like 10
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calls right that's 1% right it's not
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true okay if you send a th most people
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are not sending a th000 emails and
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booking 10 calls all right so they're
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more like 3% or even lower right so for
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example if we're at 3% that means that
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we need to send more volume okay so what
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I would say is rule of thumb is that you
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need to be sending 10,000 emails a month
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minimum so if we were to send 10,000
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emails a month that's 30 meetings right
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and then if you can close at 20%
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that's five to six clients closed all
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right now let's do an example here let's
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say that you're not good at sales and
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your meeting book rate sucks right the
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only solution to this is making up for
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it in volume okay and obviously getting
00:12:42
better at at booking meetings and
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writing better copy and all that stuff
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but a very simple fix is just sending
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way more volume all right it's it's the
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easiest thing to do so for example let's
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say you have a 0.1 meeting percent
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percent uh meeting book rate and 10%
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closing rate which is like very below
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mediocre it's pretty bad right you
00:13:00
should definitely work on your skills if
00:13:01
you're at this level right if you send
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50,000 emails you'll book 50 meetings
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and you'll have five clients right
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that's if you suck so by sending 50,000
00:13:14
emails a month if you suck you can sign
00:13:16
five clients right by sending 50,000
00:13:19
emails a month you can make $110,000
00:13:22
five clients paying you a $2,000 setup
00:13:24
fee plus 300 a call 50,000 emails per
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month if you suck make $10,000 all right
00:13:31
now obviously you need to have some
00:13:33
skills like you're not just like you're
00:13:34
not an idiot right you you need to know
00:13:36
how to do some stuff but you could be
00:13:39
very below mediocre and still make money
00:13:41
right it's just about effort right and
00:13:43
then again even if you book five calls a
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month per client that's $1,500 a month
00:13:48
that's five clients you make $7,500 a
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month congratulations if you send
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$50,000 50,000 emails a month you are
00:13:56
now making more than the average person
00:13:58
working in America you're now close to
00:14:00
making 80 90k a year all right literally
00:14:03
like send more effing emails all right
00:14:08
just by increasing the volume you're
00:14:10
able to significantly increase your
00:14:11
likelihood of making money okay there's
00:14:14
no hack to this just send more emails
00:14:16
most of you guys don't have the balls to
00:14:18
send more emails for some reason I I
00:14:20
don't understand just send more all
00:14:22
right okay cool now let's talk a little
00:14:27
bit about General inbox management
00:14:30
practices right best practices for inbox
00:14:32
management okay so what is Inbox
00:14:34
management inbox management is just
00:14:36
managing your inboxes seeing the
00:14:38
responses coming in organizing them
00:14:41
right because once you start sending a
00:14:42
lot of emails right stuff gets
00:14:44
disorganized right so what you need to
00:14:46
do is two to three times a day every
00:14:49
single day you need to be checking your
00:14:51
master inbox on Smart lead and you need
00:14:53
to be tagging your leads okay guys you
00:14:56
need to be tagging your leads okay so
00:14:59
whether they're out of office they want
00:15:01
more information they're interested
00:15:03
they're saying to f off don't ever
00:15:04
contact me again so you have tag them as
00:15:06
do not contact you need to do that you
00:15:08
need to keep your inbox organized right
00:15:11
and that goes right Segways right into
00:15:13
the next topic which is subsequences
00:15:15
okay a subsequence is essentially in
00:15:19
your master inbox every time you tag a
00:15:20
lead you can create a subsequence So
00:15:23
based on what you tag them as it'll put
00:15:25
them in another sequence right so for
00:15:27
example let's say that you got a bunch
00:15:29
of out of office replies right 14 you
00:15:32
can literally tag them as out of office
00:15:34
and then literally 14 to 21 days later
00:15:36
it'll automatically put them in a new
00:15:38
campaign right or for example let's say
00:15:41
that they want more information right if
00:15:43
they want more information you tag them
00:15:44
as more information request information
00:15:46
and then it automatically puts them in a
00:15:48
new campaign to follow up with them to
00:15:49
try to book that call now what this does
00:15:51
is it just makes it so much easier for
00:15:53
you to book more calls and it makes it
00:15:55
so that no leads fall through the cracks
00:15:57
right so you make sure you set up
00:15:59
subsequences make sure that you're
00:16:01
checking your master inbox two three
00:16:02
times a day you're cleaning it up and
00:16:04
you're tagging your leads all right guys
00:16:06
now the last thing I want to talk about
00:16:08
is preall reminders and automations that
00:16:11
can increase your show up rates right so
00:16:14
because if you want to get as many
00:16:16
clients as you possibly can right
00:16:18
essentially unlimited clients you need
00:16:20
to make sure that once you book
00:16:22
appointments and book calls they're
00:16:23
actually showing up right there needs to
00:16:26
be automations and workflows in place to
00:16:28
do that right now I'm going to walk you
00:16:29
through our workflow on exactly how we
00:16:33
were able to go from like a 50% show up
00:16:35
rate to like an 85% show up rate okay so
00:16:40
what we want to do is two things with a
00:16:43
preall nurture flow right a pre-call
00:16:45
nurture flow is essentially just a
00:16:47
workflow that you put someone through
00:16:49
when they book an appointment for you
00:16:50
that does two things right it's going to
00:16:52
reduce the no shows get them to show get
00:16:55
more people to show up to the calls and
00:16:56
it's also going to warm up your prospect
00:16:59
so that it becomes so much easier to
00:17:00
close Okay so there are these this is
00:17:03
exact the exact steps that you need to
00:17:05
take in order to do it okay you need to
00:17:07
create sales assets and then you need to
00:17:09
actually go ahead and create the
00:17:10
workflows in countly okay now just to
00:17:13
prove that this process actually works
00:17:15
this is a before and after of like what
00:17:17
I implemented this for our agency right
00:17:19
so this is like in June 2023 when we
00:17:21
didn't have any like uh follow-up or
00:17:23
pre-call automation stuff in in in a
00:17:26
like set up right we had like around a
00:17:28
50% no- show rate which is terrible that
00:17:30
means we were booking if we were booking
00:17:33
30 calls in a month only 15 people were
00:17:35
showing up which is we losing a lot of
00:17:37
money right and then we implemented our
00:17:39
pre-call nurture flows which I'm going
00:17:40
to walk you through now and we had more
00:17:42
like an 85% show up rate right which is
00:17:45
amazing right it's huge and that's when
00:17:47
we actually ended up doing our best
00:17:49
Revenue month is when we infiled this
00:17:51
stuff okay so let's get into actually
00:17:52
how to do this so the number one thing
00:17:54
you need to do is you need to create
00:17:55
sales assets right people are like what
00:17:57
is a sales asset sales asset is just a
00:18:00
material right like a some sort of video
00:18:02
that you leverage to get more sales
00:18:04
right so some examples of sales assets
00:18:06
are like a video sales letter a written
00:18:08
sales letter a landing page a case study
00:18:11
breakdown a short loom video a mind map
00:18:14
a flowchart basically it's just a video
00:18:17
or a copy of you like providing value
00:18:20
right showing your process and showing
00:18:21
off client results right hint what
00:18:24
you're reading right now is one of my
00:18:26
sales assets right with this YouTube
00:18:28
video that you're watching now is one of
00:18:29
my sales assets right it's helping you
00:18:31
getting closer to booking a call with me
00:18:33
or something like that right so it's a
00:18:35
sales asset so for this case
00:18:37
specifically what I would want to stick
00:18:39
to is two things a short loom video and
00:18:41
a case study breakdown okay so the this
00:18:44
is a preall short loom video that you
00:18:47
can record I really like this you could
00:18:49
record this for yourself and what it'll
00:18:51
do is it'll increase the amount of
00:18:53
people who actually show up to the call
00:18:55
and it'll actually make the quality of
00:18:56
the calls better so basically on this
00:18:58
short loom video you're just going to be
00:19:00
setting the frame of exactly what they
00:19:02
should be expecting from the call right
00:19:03
and this is the exact outline that
00:19:05
you'll follow you'll say this is who
00:19:06
this is not for this is who this is for
00:19:08
this is what we do this is case study
00:19:10
and social proof of who who else we've
00:19:13
done it for and then I'll see you on the
00:19:14
call okay and guys I'll link this in the
00:19:17
description below as well so you could
00:19:18
watch the video uh I don't want to just
00:19:20
go through it and waste too much time on
00:19:21
it but you could literally just watch it
00:19:22
I'll link this whole document in the
00:19:23
video Below in the description below
00:19:25
guys okay and then also what you can
00:19:27
send is something called like a pre-call
00:19:29
case study breakdown so with this what
00:19:32
I'm going to do is I'm just going to be
00:19:33
showing our case studies to show
00:19:34
competence and make it easier for our
00:19:36
prospects to close right so if they see
00:19:38
that I've done work for similar types of
00:19:41
people it's going to be easier for them
00:19:42
to close right so you could send a link
00:19:44
to your website's case study section you
00:19:45
can create a new Doc or you can make a
00:19:47
video okay again you can go through mine
00:19:49
and when I link it below okay guys step
00:19:51
two of this now you need to actually
00:19:54
create workflows and create the
00:19:55
Automation and what you're going to do
00:19:56
is you're going to use cly to do this
00:19:58
right now this is going to do two things
00:20:00
number one it's going to increase your
00:20:02
meeting show rate and number two it's
00:20:03
going to make your prospect easier to
00:20:04
close all right this is very important
00:20:06
okay so you're also going to need a cly
00:20:08
subscription to use the workflows
00:20:10
feature highly recommend getting that
00:20:12
it's worth the money okay now how this
00:20:14
works is right after you book someone
00:20:17
into your calendar manually or Prospect
00:20:19
uses your calendar link to book in a
00:20:21
call they're automatically going to be
00:20:22
put into this preall sequence this
00:20:24
workflow right and this is what the
00:20:26
workflow is going to look like you could
00:20:27
literally copy copy this in entire
00:20:29
framework right so email one right after
00:20:33
they book The call they get a
00:20:34
confirmation email with a short loom
00:20:35
video just like I showed you above right
00:20:37
and then email to two days before the
00:20:39
call they'll get another reminder email
00:20:41
right saying hey you have a call in two
00:20:42
days just make sure that's in your
00:20:43
calendar email three 24 hours before the
00:20:46
call they send I send them another
00:20:48
reminder but with case studies right hey
00:20:50
hey we've done this for this we've done
00:20:51
this for this person right and then
00:20:53
email four is 2 hours before the call
00:20:54
will add a rescheduling link right now
00:20:57
here's an example of what these look
00:20:58
like like okay email one you could
00:21:00
literally copy this again I'll link this
00:21:02
in the description below if you guys
00:21:03
want to see this right so literally copy
00:21:06
this email one email 2 email 3 email 4
00:21:09
and that is how you will increase your
00:21:11
show up rate make sure that leads aren't
00:21:13
slipping through the cracks that guys is
00:21:15
the best way to get unlimited clients
00:21:16
for your agency but everything I covered
00:21:18
is only one part of starting and scaling
00:21:21
your agency that's why I made this full
00:21:23
free course on YouTube on the exact
00:21:25
step-by-step process on how to go from0
00:21:27
to $10,000 a month with the best agency
00:21:30
model that exists it goes way in depth
00:21:33
on everything you need to know about
00:21:34
starting your agency writing scripts
00:21:36
closing clients and delivering services
00:21:38
for your clients it's the video on
00:21:39
screen now click it and I'll see you in
00:21:41
there
