How to Advertise Your Dropshipping Business FOR FREE

00:10:49
https://www.youtube.com/watch?v=BJhD42q3BWo

Summary

TLDRIn the video, Nathan Nazareth, a young entrepreneur, discusses the effectiveness of organic marketing for dropshipping businesses. He starts by acknowledging the frustration entrepreneurs face when money spent on ads doesn't convert to sales. He advocates for utilizing free organic marketing strategies before diving into paid advertising as these build trust, save money, and ensure long-term benefits. Nathan explains how organic marketing works better because customers view products discovered through search or social channels as more credible. He suggests using social media platforms like TikTok, Instagram, and YouTube for creating viral content and building a community that will increase sales. Part of his strategy involves horizontally scaling by creating multiple accounts on these platforms to maximize reach. Nathan outlines an efficient content creation process, including ordering products from Amazon and planning social media posts during the wait. He also highlights the use of tools like Snaptick for repurposing content across different platforms, thus increasing chances of virality. He further elaborates on setting up an affiliate system to boost marketing efforts without incurring high upfront costs. Starting with micro-influencers, and offering them a commission for promoting products, can exponentially grow the business. The valuable content created by these influencers can also be used for social proof on websites and as material for future paid ad campaigns. Overall, Nathan emphasizes the power of consistency and creativity in organic marketing, which can significantly impact a dropshipping business's growth.

Takeaways

  • πŸ›οΈ Organic marketing is cost-effective and builds trust.
  • πŸ“ˆ Focus on content creation across TikTok, Instagram, and YouTube Shorts.
  • πŸ”‘ Use multiple social media accounts for wider reach.
  • πŸŽ₯ Plan and batch-produce content while awaiting product delivery.
  • πŸ“± Utilize tools like Snaptick to repurpose content.
  • 🀝 Leverage micro-influencers for affiliate marketing.
  • πŸ’‘ Consistency is crucial in organic marketing strategies.
  • 🌐 Create valuable social media content for community building.
  • 🎯 Repurpose influencer content for social proof and ads.
  • πŸ” Explore affiliate systems to boost sales without large investments.

Timeline

  • 00:00:00 - 00:05:00

    Nathan Nazareth shares his experience in e-commerce and emphasizes the challenge of relying solely on paid ads, highlighting their financial burden and complexity. Instead, he suggests leveraging organic marketing strategies to enhance a brand’s online presence and credibility without incurring substantial costs. Organic marketing is underscored as a pivotal strategy to establish trust with consumers and maintain long-term benefits beyond the lifespan of paid advertising campaigns.

  • 00:05:00 - 00:10:49

    Nathan introduces a strategic approach for organic marketing, recommending that sellers order their products from Amazon for faster delivery, allowing them to quickly generate content over a span of two weeks. He advocates for creating multiple social media accounts to increase visibility via short-form content, suggesting a consistent posting schedule across platforms like TikTok, Instagram, and YouTube. This method aims to enhance the chances of viral success, supported by tools like Snaptick to multiply content distribution. Additionally, Nathan encourages the use of affiliate marketing, starting with micro-influencers, to bolster product reach without significant upfront costs.

Mind Map

Video Q&A

  • Who is the speaker in the video?

    The speaker is Nathan Nazareth, a 22-year-old entrepreneur.

  • What does Nathan suggest doing before using paid advertising?

    Nathan suggests using organic marketing strategies to build a brand and generate sales before moving to paid advertising.

  • Why is organic marketing said to be effective?

    Organic marketing is effective because it builds trust, is cost-free, and offers long-term benefits compared to paid advertising.

  • What platforms are recommended for organic content creation?

    Recommended platforms include TikTok, Instagram, and YouTube Shorts.

  • How many social media accounts should you create according to Nathan?

    Nathan recommends creating two accounts each on TikTok, Instagram, and YouTube Shorts.

  • What tool can remove watermarks from TikTok videos?

    The tool Snaptick can remove watermarks from TikTok videos.

  • What is the posting strategy recommended by Nathan?

    Nathan recommends posting at least two to three videos per day on each short-form content account.

  • What is a suggested way to start an affiliate program?

    A good start is using micro-influencers who have a few hundred or thousand followers, and they can promote the product for a commission.

  • How can you use content generated by the affiliate system?

    Content from affiliates can be used on the website for social proof, credibility, and future ad campaigns.

  • What is the speaker's approach to content planning?

    Nathan advises planning out content while waiting for product delivery from Amazon, leveraging AI tools for ideas.

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  • 00:00:00
    you just built your drop spring website
  • 00:00:01
    on Shopify you spent 100 200 300 on ad
  • 00:00:06
    campaigns you wake up all excited to see
  • 00:00:09
    the sales that you made overnight and
  • 00:00:10
    your smile instantly Fades when you see
  • 00:00:13
    a big fat zero on your Shopify dashboard
  • 00:00:17
    chances are this has happened to you
  • 00:00:19
    because it's happened to me many many
  • 00:00:21
    times but after sticking with e-commerce
  • 00:00:24
    for over four years now and generating
  • 00:00:26
    millions of dollars online I've come up
  • 00:00:28
    with the best way to advertise your
  • 00:00:31
    winning products for free I know you see
  • 00:00:34
    tons of people online hitting crazy
  • 00:00:36
    numbers with Facebook ads Tick Tock ads
  • 00:00:39
    Pinterest ads Etc but that is simply not
  • 00:00:42
    the reality in most cases paid ads take
  • 00:00:45
    time skill and obviously money to be
  • 00:00:49
    able to run consistently and effectively
  • 00:00:51
    and a lot of you just don't have these
  • 00:00:53
    resources right now which is fine
  • 00:00:55
    because with that being said there are
  • 00:00:58
    many extremely power powerful organic
  • 00:01:01
    marketing strategies that will allow you
  • 00:01:03
    to blow your brand up and make thousands
  • 00:01:05
    of dollars without spending a single
  • 00:01:07
    dime on Advertising that are much better
  • 00:01:10
    to do before you get into paid
  • 00:01:13
    advertising and that's exactly what I'm
  • 00:01:15
    here to show you guys today if you're
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    new here if you're old here my name is
  • 00:01:19
    Nathan Nazareth I'm a 22 year old
  • 00:01:21
    entrepreneur that is currently traveling
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    the world building my businesses and
  • 00:01:25
    creating content just like this organic
  • 00:01:28
    marketing is simply the way to go if you
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    want to build trust save money and reap
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    long-term benefits with your Drop
  • 00:01:34
    Shipping Store before we get into the
  • 00:01:36
    exact strategies let me break down the
  • 00:01:38
    benefits and why it's better to start
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    organic than paid firstly organic
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    marketing builds trust when potential
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    customers come across your brand through
  • 00:01:47
    Google search or on a social media
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    platform or maybe even through a
  • 00:01:50
    customer review they're much more likely
  • 00:01:52
    to assign The credibility to your brand
  • 00:01:54
    because they found it organically and it
  • 00:01:56
    wasn't shoved down their throat in a
  • 00:01:58
    form of paid ad second definitely of
  • 00:02:00
    course organic marketing is very cost
  • 00:02:03
    effective and or free altogether paid
  • 00:02:06
    advertising like I said can be very
  • 00:02:08
    expensive and also why would you want to
  • 00:02:12
    spend a lot of money advertising or
  • 00:02:14
    promoting something that you don't even
  • 00:02:16
    know sells one example of organic
  • 00:02:19
    marketing is creating viral and engaging
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    organic content across social media
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    platforms by producing valuable content
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    that resonates with your target audience
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    you can grow a community and eventually
  • 00:02:30
    you can launch any product or service
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    and sell to your existing audience but
  • 00:02:34
    more on that later and finally organic
  • 00:02:37
    marketing has long-term benefits with
  • 00:02:40
    paid ads though you will get some
  • 00:02:41
    trickle down you will build a community
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    this and that as soon as you stop
  • 00:02:45
    running your paid ads you pretty much
  • 00:02:47
    cut off the sales pipeline but with
  • 00:02:49
    Organic you don't have to keep paying
  • 00:02:51
    you don't even have to keep producing if
  • 00:02:53
    you have content that's gone viral it
  • 00:02:55
    would be impossible for that to break
  • 00:02:57
    because of all the work that you've put
  • 00:02:59
    in over time in building the community
  • 00:03:00
    and now that you know why organic
  • 00:03:03
    marketing is the more viable option when
  • 00:03:05
    first starting out it's time to figure
  • 00:03:07
    out how you can start organic marketing
  • 00:03:10
    today and this is one strategy that I
  • 00:03:12
    absolutely love so let me break it down
  • 00:03:14
    but of course before you jump into
  • 00:03:15
    marketing make sure you've built out a
  • 00:03:18
    clean and simple storefront on Shopify
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    with your product loaded up landing page
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    everything ready to go you can check out
  • 00:03:25
    the link in the description if you want
  • 00:03:27
    a crazy deal I've partnered with Shopify
  • 00:03:29
    and they're doing one dollar per month
  • 00:03:32
    after your free trial for the first
  • 00:03:34
    three months it's crazy I don't know how
  • 00:03:36
    long this deal is going to be around for
  • 00:03:37
    so make sure you guys pick that up now
  • 00:03:40
    or at the end of this video and
  • 00:03:41
    platforms like Tick Tock Instagram and
  • 00:03:43
    YouTube are mostly and largely used for
  • 00:03:45
    consumption purposes but the creators
  • 00:03:48
    are massively profiting off of their
  • 00:03:50
    work so it's time for you to get a piece
  • 00:03:53
    of the pie strategy is as follows order
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    the product you're selling from Amazon
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    why Amazon because the product is like
  • 00:03:59
    to get to you somewhere between one and
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    three days compared to two or three
  • 00:04:04
    weeks if you ordered it on AliExpress
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    now while you're waiting for your
  • 00:04:08
    product I want you to plan out all the
  • 00:04:10
    content that you're going to create with
  • 00:04:12
    that product over the next two weeks if
  • 00:04:14
    you're struggling to come up with ideas
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    you can use AI chat EBT or simply look
  • 00:04:19
    at what your competitors or other people
  • 00:04:21
    in the space selling the same products
  • 00:04:22
    are currently doing and what's working
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    for them once your content is all
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    planned out you now need to set up two
  • 00:04:28
    Tick Tock accounts two Instagram
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    accounts and two YouTube shorts accounts
  • 00:04:33
    if you're wondering why too this is
  • 00:04:35
    because this is our little secret on how
  • 00:04:37
    we take over the short form game by
  • 00:04:39
    horizontally scaling sometimes specific
  • 00:04:43
    accounts just don't get views so the
  • 00:04:45
    best thing that you can do is you can
  • 00:04:46
    position yourself so that you always
  • 00:04:48
    have multiple multiple accounts and if
  • 00:04:51
    you're wondering doesn't that affect it
  • 00:04:52
    because you want to grow a huge audience
  • 00:04:54
    and tons of followers on one account at
  • 00:04:56
    the end of the day yes that's true it's
  • 00:04:57
    nice to have all your community in one
  • 00:04:59
    place but look at Andrew Tate and look
  • 00:05:01
    at how many clips of his went viral on
  • 00:05:04
    thousands of different accounts well
  • 00:05:09
    horizontally scaling is a very effective
  • 00:05:11
    method when it comes to having viral and
  • 00:05:14
    engaging content pushed out on social
  • 00:05:16
    media head over to name licks to have an
  • 00:05:18
    AI business name generated for you
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    quickly and easily go to canva to create
  • 00:05:23
    a professional logo yet again quickly
  • 00:05:25
    and easily and now all that's left to do
  • 00:05:28
    assuming you have your content planned
  • 00:05:29
    out is hit the big red button and record
  • 00:05:32
    highly recommend getting into a posting
  • 00:05:34
    Cadence of at least two to three videos
  • 00:05:37
    per day per short form account and if
  • 00:05:40
    that sounds like a lot you should try
  • 00:05:42
    batch filming content which basically
  • 00:05:44
    means that let's say you're filming you
  • 00:05:46
    know videos for your product sit down
  • 00:05:49
    crank them out one day of the week eight
  • 00:05:52
    hours if you have to eight nine hours
  • 00:05:53
    get it all done and that way you won't
  • 00:05:55
    have to create any content for the rest
  • 00:05:57
    of the week and you can simply release
  • 00:05:59
    them on all the accounts every day to
  • 00:06:01
    come but when you really think about it
  • 00:06:02
    two posts a day isn't that hard all you
  • 00:06:06
    have to do is make two Tick Tock videos
  • 00:06:08
    a day and from there you can repurpose
  • 00:06:11
    all of that content using a free online
  • 00:06:13
    tool called snaptick snaptick will
  • 00:06:15
    remove the watermark and also the
  • 00:06:17
    metadata from The Tick Tock thus
  • 00:06:19
    allowing you to post it and have the
  • 00:06:21
    same chance of it going viral on another
  • 00:06:23
    account you're essentially 3xing your
  • 00:06:26
    reach and your chance for virality with
  • 00:06:28
    every single video that's powerful so
  • 00:06:31
    let's do the math here if you're posting
  • 00:06:32
    twice a day on two different Tick Tock
  • 00:06:35
    accounts and you're using the snaptick
  • 00:06:37
    method to repost across Instagram reels
  • 00:06:39
    and YouTube shorts then that means that
  • 00:06:42
    you're posting 12 pieces of content
  • 00:06:45
    relating to your product every single
  • 00:06:47
    day 12 chances to go viral and all it
  • 00:06:50
    takes is one video to go viral and
  • 00:06:53
    you're making a heck of a lot of money
  • 00:06:55
    and here's a few things you can do to
  • 00:06:57
    make this strategy even more effective
  • 00:06:58
    post stories on all your platforms ask
  • 00:07:02
    your audience to ask you questions
  • 00:07:03
    update them on order processing be
  • 00:07:06
    authentic and transparent with your
  • 00:07:07
    audience and they'll reciprocate by
  • 00:07:10
    further looking into your product and
  • 00:07:11
    buying more answer your DMs there are so
  • 00:07:15
    many warm leads who are going to be
  • 00:07:16
    dming you about your product when you're
  • 00:07:18
    posting organic content in the beginning
  • 00:07:20
    you can come up with some templates and
  • 00:07:21
    some scripts and over time you can hire
  • 00:07:24
    people to do this full-time for you
  • 00:07:26
    short for marketing has massive
  • 00:07:28
    potential you literally just need to tap
  • 00:07:30
    into it and stay consistent you take
  • 00:07:32
    this a step further you can also
  • 00:07:34
    Implement an affiliate system where
  • 00:07:36
    people get paid a commission to
  • 00:07:38
    essentially sell your product for you
  • 00:07:39
    every massively successful business has
  • 00:07:42
    some sort of affiliate system in place
  • 00:07:44
    because it effectively removes you from
  • 00:07:47
    the hamster wheel of front-end marketing
  • 00:07:49
    and infinitely compounds your growth if
  • 00:07:52
    you've already found a winning product I
  • 00:07:54
    highly recommend you go to the Shopify
  • 00:07:55
    App Store and download either social
  • 00:07:58
    snowball or up promote and set your
  • 00:08:00
    commission to around 20 percent this
  • 00:08:03
    time every affiliate you on board will
  • 00:08:05
    make 20 commission for every single
  • 00:08:08
    customer that they acquire wire a very
  • 00:08:10
    good place to start for free would be
  • 00:08:12
    micro influencers so anyone with you
  • 00:08:15
    know a couple hundred to a couple
  • 00:08:16
    thousand followers these are people who
  • 00:08:19
    aren't hit up often they don't really
  • 00:08:21
    know how the game works but they're
  • 00:08:22
    definitely interested in many cases in
  • 00:08:25
    giving it a go and seeing if they can
  • 00:08:26
    promote your product so what you do is
  • 00:08:28
    you want to reach out to them and you
  • 00:08:30
    have two options here the first option
  • 00:08:32
    is that you reach out to them you say
  • 00:08:34
    hey I would love for you to take a look
  • 00:08:35
    at my storefront in fact I want to offer
  • 00:08:37
    you a special discount in exchange for
  • 00:08:40
    potentially promoting us on your
  • 00:08:42
    Instagram story or whatever it may be
  • 00:08:44
    now this person might actually use the
  • 00:08:46
    code and buy from you in which you're
  • 00:08:49
    guaranteed profitable as long as you
  • 00:08:51
    didn't give them too much of a discount
  • 00:08:52
    so you made money and on top of that
  • 00:08:54
    they're gonna start recruiting more
  • 00:08:56
    people now the second option is that you
  • 00:08:58
    send the product for free so you have to
  • 00:09:00
    spend a little bit of money out of your
  • 00:09:01
    pocket but you reach out to these micro
  • 00:09:03
    influencers and you say hey I'd love to
  • 00:09:05
    send you my product I think it'd be a
  • 00:09:06
    really good fit with you and your brand
  • 00:09:08
    and what you do and exchange I would
  • 00:09:10
    love for you to post a quick Instagram
  • 00:09:11
    story or make a quick post to your
  • 00:09:14
    audience about my product you'd be
  • 00:09:16
    surprised at how often people will be
  • 00:09:17
    open to taking deals like this
  • 00:09:19
    especially when they're a smaller
  • 00:09:20
    influencer or micro Creator just getting
  • 00:09:22
    started and over time if you want to
  • 00:09:24
    work with larger influencers and
  • 00:09:26
    eventually celebrities you can start to
  • 00:09:28
    build your Capital up from working with
  • 00:09:30
    the micro influencers and then you can
  • 00:09:32
    start paying for larger brand deals not
  • 00:09:34
    to mention the best part about an
  • 00:09:36
    affiliate system like this and how it
  • 00:09:38
    can grow over time is that you're going
  • 00:09:40
    to be getting so much content every
  • 00:09:43
    micro influencer who creates content
  • 00:09:45
    with your product every influencer every
  • 00:09:47
    eventual celebrity will have massive Roi
  • 00:09:50
    and forms that you don't even realize
  • 00:09:51
    you'll be able to take all that use it
  • 00:09:54
    on your website as social proof
  • 00:09:56
    credibility you'll be able to chop it up
  • 00:09:58
    and put it in Tick Tock ads Facebook ads
  • 00:10:00
    eventually when you are going the paid
  • 00:10:02
    ads root as well and Those ads are going
  • 00:10:04
    to be so much more profitable because
  • 00:10:06
    the content is going to be top tier and
  • 00:10:09
    you content is the craze right now if
  • 00:10:11
    you take the things I told you in this
  • 00:10:13
    video and you take action and you show
  • 00:10:15
    up for yourself consistently every
  • 00:10:17
    single day there's no reason why you
  • 00:10:20
    can't start making thousands of dollars
  • 00:10:21
    from the comfort of your own home
  • 00:10:23
    without spending any money on promoting
  • 00:10:26
    these Drop Shipping products I hope you
  • 00:10:27
    found this video helpful if you did
  • 00:10:29
    share it to a friend smash that like
  • 00:10:32
    button for me as it helps me reach more
  • 00:10:34
    people and provide more value and impact
  • 00:10:36
    with videos like these and thank you
  • 00:10:38
    guys so much for tuning in I'll see you
  • 00:10:40
    in a few days peace
  • 00:10:44
    foreign
  • 00:10:47
    [Music]
Tags
  • organic marketing
  • dropshipping
  • social media
  • TikTok
  • Instagram
  • YouTube Shorts
  • content creation
  • affiliate marketing
  • micro-influencers
  • entrepreneurship