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You, my friend, are being brainwashed.
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Not in some kind of conspiracy theory
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government laser beam kind of way, but
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seriously, have you ever stopped to ask
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yourself why Mark Zuckerberg suddenly
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surfs, fights MMA, and goes on podcasts?
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Or why Elon Musk tweets an average of
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93.8 times per day? Yeah, it's not for
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free speech, okay? And Zuck didn't just
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wake up one day and decide his closet
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needed an upgrade. These are calculated
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moves and they're making these
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billionaires way, way richer. The crazy
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thing is you're the reason this works.
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Today, we're exposing exactly why and
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how billionaires weaponize attention.
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But here's the thing. Once you
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understand how it works, you realize
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that you can do the exact same thing and
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you don't even need a billion dollars.
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But it can make you insanely rich. So,
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let's break this all down. Welcome to
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Alux, the place where future
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billionaires come to get inspired. All
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right, so this video is all about how
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billionaires and ultimately how you can
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turn your identity into a money-making
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machine. But the truth is, most people
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get this completely wrong. They either
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try too hard, don't try at all, or end
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up creating a version of themselves
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nobody connects with. It's not easy to
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get right unless you know what you're
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doing. So, let's look at someone who had
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to learn this lesson the hard way.
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Mark Zuckerberg, who learned why he has
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to be the one to tell his own story.
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Think about it, okay? Isn't it kind of
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wild the guy who built the most popular
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social platform on the planet somehow
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became one of the least popular people
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on it? In the early Facebook days, Zuck
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was quiet. He was nerdy. He wore the
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same gray shirt every day. He was this
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introverted genius who just reverse
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engineered society, put it inside your
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laptop and connected the world. But a
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few years and a few billion users later,
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things got messy. First, there was the
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Cambridge Analytica scandal. This shady
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political consulting firm got its hands
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on the personal data of over 87 million
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Facebook users without their permission
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and then used it to run hyperargeted
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political ads for the Brexit vote and
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the 2016 US election. Then came the
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election interference scandals. So
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Russian troll farms were using fake
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Facebook accounts and meme pages to push
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propaganda. Add to that the growing
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mountain of privacy concerns, leaks, and
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stories about how Facebook tracks your
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activity even when you're not on the
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app, and slowly people stopped seeing it
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as a fun place to post memes and
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pictures of their dogs and started
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seeing it as, well, kind of creepy. Now,
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of course, right at the center of all of
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this distrust was Zuckerberg. Now, the
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truth is a lot of what people were
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saying about Facebook back then was
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actually pretty exaggerated. But Zuck
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was under massive pressure and defending
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his company he ended up apologizing for
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a bunch of things they didn't even do,
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which just shattered the public's trust
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in him. And in Facebook, Zuck himself
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has recently said the way he handled
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those situations was a mistake that set
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the company back by 20 years. So, what
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did he do about it? Well, he rebranded
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not just the company from Facebook to
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Meta. He also rebranded himself. Now
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suddenly Zuck's surfing with an American
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flag. He's doing MMA. He's cracking
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jokes on podcasts, wearing custom
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t-shirts, and trying to come off like
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he's your quirky tech uncle or
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something. Now, let's give him a little
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bit of credit here. It's pretty unlikely
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that this personality is 100% made up,
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but it's not exactly random either. Meta
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has spent millions of dollars
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re-engineering Zuck's image and telling
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his story all over again because they
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know if people don't trust the man, they
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don't trust the company. So far, it's
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pretty clear that the rebrand has
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worked. Ever since the rebrand and
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Zuck's personality update, Meta's stock
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has more than doubled. Now, look, okay,
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chances are you might not run a
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billion-dollar company, right? But the
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same thing applies to you whether you're
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applying for a job, building a business,
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or just trying to stand out. How people
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perceive you often matters more than
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what you actually do or who you actually
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are. Now, this doesn't mean you have to
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fake your whole identity. Please don't.
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The lesson here is that if you're not in
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control of your story, somebody else is.
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And that never ends well for you. Zuck
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learned that the hard way. So, don't
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make the same mistake, okay? Instead, be
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intentional about shaping your story and
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show the version of you that aligns with
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where you're trying to go because your
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story is everything, okay? So, you might
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as well make it good. And you know, in
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today's world, that story is being told
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everywhere. Not just in person, but
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online, in search results, in social
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media, in everything you post or don't
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post. Most people don't even realize
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this, but your digital footprint is
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basically your reputation in real time.
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And the smartest people, they don't
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leave that up to chance. They shape it
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intentionally. And that's why in the
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Alux app, we help you take control of
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your personal brand, and turn your
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identity into a strategic asset. Inside
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the app, you'll find a full expert-led
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course on personal branding, where we
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walk you through how to define your
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message, build credibility, tell your
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own story, and position yourself as the
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go-to person in your space. This is the
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same kind of stuff top CEOs, creators,
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and entrepreneurs who want to build real
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world influence pay thousands of dollars
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to learn. And you get it for $1.99 a
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year. You'll also get access to daily
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insights, goal setting tools, and expert
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lessons on everything from communication
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to money, mindset, and high performance
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habits. Basically, it's an all-in-one
00:05:50
tool if you're looking to build wealth
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and success. So, if you're ready to stop
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being overlooked and start being
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remembered, come join us on the inside.
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as a special gift for being here. Scan
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the QR code and you'll get 25% off your
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yearly plan when you sign up today. If
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there's one thing you'll never regret
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investing in, it is yourself, my friend.
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But back to the topic at hand, shall we?
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So, we've seen what happens when you
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don't control your narrative, but what
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happens when somebody builds their
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entire empire off it? Well, there's some
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good and some bad. So, let's talk about
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Elon Musk, the guy who turned his
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personality into a hundred billion
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dollar PR machine until it turned on
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him. So, back in the day, Elon was known
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for building some of the world's most
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exciting companies, right? And he did it
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almost entirely off the strength of his
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identity. In just a few years, he
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founded SpaceX, took over Tesla,
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launched the Boring Company, dabbled in
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solar technology, AI, even
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neurochnology. And it was all a part of
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this massive bold vision to make
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humanity a multilanetary species. Elon
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was on a mission and everybody knew it.
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He had also branded himself as this
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genius, risk-taking inventor, engineer,
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and entrepreneur. He was intense,
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awkward, and brilliant. And he said
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things most CEOs would never dare to
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say. He was basically the real life Tony
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Stark. And just to show you how powerful
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that image really was, at one point
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Tesla was worth more than Toyota,
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Volkswagen, Daimler, Ford, and General
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Motors, and the next 36 biggest
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automakers combined. And they did it all
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without spending a penny on advertising.
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Why? Well, because they didn't need to.
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Elon's Twitter was the marketing
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department. Every time he tweeted that
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he was launching a flamethrower or
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building a robot, it made headlines.
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Every time he gave an interview, it got
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millions of views. For engineers,
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working at Tesla was like getting
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recruited by the Avengers. And for
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investors, it was like betting on Iron
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Man. Most companies would kill for that
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kind of hype. Elon had built a story
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people wanted to be a part of, and it
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turned him into the richest man on
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Earth. This is what's called
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founder-ledd growth marketing. When the
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founder's personal brand becomes the
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main way the company gets its message
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out. A lot of companies do this now, but
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no one's ever done it quite like Elon.
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But here's the thing, though. When it's
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done right, founder marketing is
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incredibly powerful, but it's also
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incredibly risky, right? Because when
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everything is built around one person,
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what happens when that person goes off
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the rails? Now, you probably don't need
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us to tell you what's happened with
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Elon, right? He's still Elon Musk. But
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over time, his tweets got darker. He
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started picking fights online and
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attacking journalists. There are even
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reports of him hiring someone to pretend
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to be him streaming video games just so
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he could claim that he's one of the top
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players in the world. And with Elon's
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recent foray into politics, let's be
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honest, okay? He's made some regrettable
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comments and some even more regrettable
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hand gestures. It's gotten to the point
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where people aren't just unfollowing
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him, they're literally vandalizing
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Teslas and lighting them on fire. Some
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Tesla owners even started removing the
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logo from their cars entirely and
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slapping on stickers from other brands
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because they're embarrassed to be
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associated with Elon. From a brand
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perspective, that's kind of the worst
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case scenario. And that's why, as of
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making this video, while the rest of the
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tech market is hitting all-time highs,
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Tesla has only gone down from the start
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of the year. And that brings us to the
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real lesson here. There was a time when
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you could ask anyone who Elon Musk was
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and they'd say, "He's this guy trying to
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take us to Mars." Now, it's all
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controversy. That's all you hear.
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Because, you see, attention is only
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powerful when it's focused. Back in his
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golden age, Elon had a crystal clear
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identity, and it made him impossibly
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rich. But now, it's all nearly been
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drowned out by noise. Look, okay, you
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probably aren't the face of a company
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the size of Tesla yourself, but you're
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still building a reputation, a career,
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maybe a business. And if you're chasing
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attention for attention's sake, you're
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doing it wrong. If you want to be
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successful, don't just aim to be seen.
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Aim to be remembered for something that
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actually matters. Stay consistent and
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stay focused. Because if people don't
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know what you stand for, they're just
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going to assume you stand for nothing.
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All right, so up until this point, we've
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seen both extremes, right? We saw Mark
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Zuckerberg's redemption arc and the rise
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and fall of Elon Musk. If those two
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stories tell us anything, it's that the
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game of attention is really tricky. It's
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hard to build trust, but it's even
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harder to hold on to it, and it's hard
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to stand out, but even harder to stay
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focused once you do. So, let's take a
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look at someone who's actually done this
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well. And the funny thing is, this is
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the game of attention, right? But this
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is someone who's never really been very
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flashy, never chased the spotlight, and
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yet still has managed to become one of
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the most trusted names in the world.
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Have you ever heard of the Warren
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Buffett effect? It's what happens when
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Warren Buffett, legendary CEO of
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Berkshire Hathaway and the most
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successful investor of all time, buys or
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sells a stock and suddenly thousands of
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investors and funds rush in to copy him.
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The effect is so strong that sometimes
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Berkshire Hathaway has to ask the SEC
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not to reveal which stock they're buying
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because if the name gets out too soon,
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everyone piles in before they can fully
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build their position. Basically,
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Buffett's reputation amplifies every
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decision he makes. And that's precisely
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because he's been carefully building the
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most consistent personal brand in the
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game. He's a long-term thinker, a
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principled investor, and people trust
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him. That's what weaponizing your
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identity looks like when you do it
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right. The funny thing is, Uncle Warren
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is not flashy. He's not trying to go
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viral, and he's definitely not tweeting
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memes at 3:00 a.m. He still lives in the
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same modest house in Nebraska he bought
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back in 1958. He eats McDonald's for
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breakfast, five cans of Coke a day, and
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he only switched from his old school
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flip phone to an iPhone in 2020. But
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that's exactly what makes him so
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powerful. Buffett's entire identity is
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built around long-term wisdom. He's
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positioned himself as the guy who always
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bets on fundamentals, which is why when
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people want to invest for the long term,
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they don't pick a stock, they pick him.
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It's like everything Warren Buffett
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touches turns to gold. And that's
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because he's built something over time
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that money can't even buy. Trust. When
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we talk about billionaires brainwashing
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you into making them richer, this is
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what we really mean. They're not
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hypnotizing you. They're making you
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trust them. because once you do, the
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rest is easy. Trust is the world's most
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valuable currency. Buffett built it
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slowly over decades, and now people are
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begging to give him their money. But
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we've also seen how quickly trust can
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fall apart, right? That's why Meta is
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spending millions to reshape Zuck's
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image and why Elon spent $44 billion to
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buy Twitter. They need people's trust
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because it's the most powerful thing in
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the world. So whatever you're building
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my friend, whether it's a brand, a
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business, or your career, remember that
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your identity is already sending a
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message, the only question is, is it
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building trust, or is it slowly burning
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it? So there you have it, Aluxer. That
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is how billionaires are brainwashing you
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into making them richer. Remember, if
00:13:41
you want to learn some more about
00:13:42
success and wealth building, make sure
00:13:43
to download the Alux app. It's already
00:13:45
changing the lives of hundreds of
00:13:47
thousands of ambitious people every day,
00:13:49
and we'd love for you to join them. You
00:13:51
can check out the Alux app by scanning
00:13:52
this QR code on screen right now, and
00:13:54
you'll get a special 25% discount on
00:13:56
your yearly plan. We'll see you back
00:13:58
here next time, my friend. Until then,
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take care.
00:14:03
[Music]
00:14:09
[Music]
