What did YouTube announce regarding shorts?

YouTube announced creators would be able to upload shorts up to 3 minutes in length.

How did the transition affect the revenue?

Revenue dropped significantly when shorts were viewed only through the shorts feed.

What was observed about view duration?

Average view duration was significantly shorter when videos were watched as shorts.

What happened on November 21st?

On November 21st, all long-form shorts started being viewed only through the shorts feed.

How did the revenue change after November 21st?

Revenue from shorts feed ads was substantially less compared to watch page ads.

What is the main takeaway regarding ad revenue?

The transition to the shorts feed only significantly reduced ad revenue.

What should creators consider after the change?

Creators should consider the format and intention of the video to maximize revenue.

How did views compare to revenue post-transition?

Views remained stable, but revenue collapsed after the transition.

Why were creators making compromises with the 60-second limit before?

Creators struggled to tell their stories completely within the 60-second limit.

What is suggested for longer stories?

For longer stories, create content in a wider format to make it a long-form video.

The 3 Minute YouTube Shorts Monetization Update You Need To Know

00:05:52

https://www.youtube.com/watch?v=bRzf6RS0XNU

Summary

TLDRThe video analyzes YouTube's recent policy change allowing shorts to be up to three minutes long and its impact on content creators' ad revenue. Initially, long-form shorts were displayed outside the shorts feed, giving creators access to various ad types, which generated significant revenue. However, post-transition, shorts are now mainly consumed through the shorts feed, resulting in a substantial drop in ad revenue. Views remained stable, implying the change in consumption method led to revenue loss. Creators are advised to consider whether their content is best suited to the shorts format or long-form videos, as their choice significantly impacts potential earnings. The video highlights the need for creators to adapt and suggests methods like adjusting video format to optimize income.

Takeaways

🎥 YouTube shorts can now be up to 3 minutes.
💡 Long-form shorts initially appeared as regular videos.
📉 Revenue significantly drops with shorts feed ads.
🤔 Creators should rethink content format for profitability.
🔄 Post-November 21st, shorts fully switched to shorts feed.
💸 Short feed ad revenue is far less than other ads.
📊 Views remained stable as revenue collapsed.
📏 Wider format videos can avoid shorts categorization.
🕒 Longer stories may not fit well in shorts format.
📈 Creators must adapt strategies to new YouTube policies.

Timeline

00:00:00 - 00:05:52
The video discusses the changes in YouTube Shorts, now allowing up to 3 minutes in length since October 15. Initially, these long Shorts appeared as regular videos, affecting their views and ad revenue negatively. The creator experimented by uploading a long Short, discovering reduced view duration and significantly lower ad revenue compared to when viewed through YouTube's regular watch page. The transition to intended Shorts feed viewing completed on November 20, drastically reducing revenue potential. This comparison reveals that while views remained stable, ad revenue dropped by 99%, highlighting the impact of content consumption style on profitability.

Mind Map

Video Q&A

What did YouTube announce regarding shorts?
YouTube announced creators would be able to upload shorts up to 3 minutes in length.
How did the transition affect the revenue?
Revenue dropped significantly when shorts were viewed only through the shorts feed.
What was observed about view duration?
Average view duration was significantly shorter when videos were watched as shorts.
What happened on November 21st?
On November 21st, all long-form shorts started being viewed only through the shorts feed.
How did the revenue change after November 21st?
Revenue from shorts feed ads was substantially less compared to watch page ads.
What is the main takeaway regarding ad revenue?
The transition to the shorts feed only significantly reduced ad revenue.
What should creators consider after the change?
Creators should consider the format and intention of the video to maximize revenue.
How did views compare to revenue post-transition?
Views remained stable, but revenue collapsed after the transition.
Why were creators making compromises with the 60-second limit before?
Creators struggled to tell their stories completely within the 60-second limit.
What is suggested for longer stories?
For longer stories, create content in a wider format to make it a long-form video.

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Subtitles

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00:00:00
all right 3 minute YouTube shorts again
00:00:02
I'm kind of sorry not sorry that I'm
00:00:04
dedicating yet another video to this
00:00:06
topic because I do find it interesting
00:00:09
and I now have some clear data that I'd
00:00:12
like to share with you so the story
00:00:14
starts with YouTube announcing that from
00:00:15
October the 15th creators would be able
00:00:17
to upload shorts of up to 3 minutes in
00:00:19
length kind of for a while these shorts
00:00:22
might show up in the wrong place on
00:00:23
YouTube and therefore be watched as if
00:00:25
it were a long form video and not
00:00:28
actually a YouTube short that would mean
00:00:29
that for a period of time the view and
00:00:31
experience of these Long YouTube shorts
00:00:34
might look like this instead of this so
00:00:38
during this period of what you might
00:00:39
call uncertainty I decided to publish a
00:00:42
long YouTube short to see what would
00:00:44
happen and the summary was hardly
00:00:46
anybody watched this YouTube short as a
00:00:50
YouTube short and for those that did
00:00:52
watch the video as a YouTube sh you're
00:00:54
still with me here right we learned that
00:00:56
average view duration was significantly
00:00:59
shorter than if it video was watched
00:01:00
through the regular YouTube watch page
00:01:03
and critically ad Revenue was minuscule
00:01:07
and that is what I want to focus on
00:01:09
today the transition is complete long
00:01:12
form shorts are now being consumed as
00:01:14
intended only through the shorts feed
00:01:17
and it is a cautionary Tale in how much
00:01:20
you won't make from them so this video
00:01:23
is in the unique position of being able
00:01:25
to show how much money it made before
00:01:28
and after the official transition of
00:01:30
Long YouTube shorts and with that data I
00:01:33
hope you can make an informed decision
00:01:34
about them this is the inflection point
00:01:37
YouTube posted on the 20th of November
00:01:39
that all long form shorts will be viewed
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as they're supposed to in the shorts
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feed and this date can be clearly marked
00:01:45
in the Revenue data on the video on the
00:01:47
21st of November it flatlined completely
00:01:50
so for those of you who are interested
00:01:52
let's dive into the detail as a reminder
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this long YouTube short was visible
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outside the shorts feeds such as on the
00:01:59
channels video Tab and when it was
00:02:01
watched the viewer would get the classic
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watch page experience this meant that
00:02:06
the video was open to a whole host of AD
00:02:09
type opportunities from non-skippable
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ads to display ads but look what happens
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to all of its revenue on November the 2
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first it stops dead 0 and0 from that
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point onwards so what replaces this well
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it's a single Revenue type and it's
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called the shorts feed ads and the
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difference is well I'll let you judge
00:02:33
for yourself as you can see
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comparatively speaking it is a tiny
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amount compared to watch page ads and
00:02:39
after the 21st of November revenue from
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the shorts feed ads doesn't increase at
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all really on the day-to-day revenue of
00:02:46
a video it's gone from between $2 to4 a
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day to between 2 to 4 cents a day you
00:02:52
don't need a calculator to work that one
00:02:54
out it's a revenue decrease of
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99% basically overnight another way we
00:02:59
can tell this data story is through
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views compared to revenue views have
00:03:03
remained relatively stable both before
00:03:05
and after the 21st of November but
00:03:07
Revenue as you've already seen has
00:03:10
collapsed so remember this is exactly
00:03:12
the same piece of content on exactly the
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same platform the only difference is the
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method of consumption and it's clear
00:03:19
that one way is far more profitable than
00:03:22
the other and it's no longer available
00:03:24
so before the long short transitioned
00:03:26
into the short feed only the video
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earned 100 5 from 25,000 views after the
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transition the video has earned 33 cents
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from a f 6,000 views and this is last
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graph I promise an illustration of the
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difference in Revenue per 1,000 views so
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let's just consider the facts for a
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moment ultimately going forward this
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Monumental difference in Revenue will
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all be because a 3 minute video was
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filmed like this
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instead of this now let me stress I do
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not think it was a bad decision from
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YouTube to extend the length of YouTube
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shorts Beyond 60 seconds I know that
00:04:09
many creators have struggled to tell the
00:04:11
stories they want to tell with that time
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constraint it is no surprise that there
00:04:15
are tons of 59 second YouTube shots
00:04:17
already on the platform creators were
00:04:19
making compromises but what creators
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shouldn't now do is take those extra 2
00:04:25
minutes to tell the same stories they
00:04:27
were going to tell when I make YouTube
00:04:29
shorts in the future yeah there might be
00:04:31
70 seconds 80 Seconds even 90 seconds
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long but beyond 90 seconds you really do
00:04:37
have to consider whether or not it
00:04:39
should be a short or a long form piece
00:04:42
of content and the only thing you need
00:04:43
to do to force a video to be a long form
00:04:45
piece of content not a YouTube short is
00:04:48
to make the video wider than a square
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frame or aspect ratio so even if you
00:04:53
have film the video in a vertical format
00:04:56
just add some borders to each side in a
00:04:58
video editor and this applies to any
00:05:00
length of video be it 2 minutes 59
00:05:02
seconds long or just 10 seconds long yes
00:05:05
short form videos did exist on YouTube
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before YouTube shorts but maybe none of
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this matters to you maybe you love
00:05:11
making vertical format videos you want
00:05:13
to grow an audience fast and you don't
00:05:15
care about making money from ad Revenue
00:05:18
if that is the case then luck at you
00:05:19
your creative world has just got much
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bigger you've now got three minutes to
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play with but I felt this Revenue story
00:05:26
needed to be told because in 6 months
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time this 3 minute YouTube shorts
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confusion will be forgotten and the next
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generation of creators may assume that
00:05:35
if a video is less than 3 minutes long
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then it should be a YouTube short if
00:05:41
that is the case well then this is my
00:05:43
evidence to suggest that especially when
00:05:46
it comes to ad Revenue there might be a
00:05:50
better option