2030 Status | Mother Nature | Apple

00:05:25
https://www.youtube.com/watch?v=QNv9PRDIhes

Summary

TLDRIn a character-driven dialogue, Apple discusses its environmental initiatives with Mother Nature. Apple aims to achieve a zero carbon footprint by 2030 and is eliminating plastics from its packaging. They are utilizing 100% recycled aluminum in many products and powering their offices with clean electricity. Apple has been reducing transportation emissions by relying more on ocean shipping and phasing out leather in iPhone cases. Apple proudly shared their efforts to preserve forests and grasslands in various countries and has decreased its water usage significantly. The discussion also highlighted Apple's first carbon-neutral product, with the commitment that all Apple devices will be net zero by 2030.

Takeaways

  • 🌍 Apple plans to be carbon neutral by 2030.
  • 📦 They aim to eliminate all plastic packaging soon.
  • 🔋 All facilities run on clean electricity.
  • 📉 Transportation emissions cut by using more ocean shipping.
  • 🌱 Apple invests in global environmental projects.
  • 🌳 Initiatives include planting trees and restoring forests.
  • 💧 Water usage reduced by billions of gallons.
  • ♻️ Use of recycled aluminum in tech enclosures.
  • 🔋 First carbon-neutral product announced.
  • 📅 Commitment to net zero climate impact by 2030.

Timeline

  • 00:00:00 - 00:05:25

    Tim welcomes viewers to an Apple presentation, emphasizing the company's commitment to sustainability. Mother Nature arrives and questions Apple's progress toward reducing its carbon footprint, highlighting a promise made for 2030. Apple representatives, including Tim, discuss their initiatives, such as eliminating plastics in packaging by next year, using recycled aluminum in products, and operating on 100% clean electricity. They reveal shipping emissions reductions, reforestation efforts, and significant water usage reduction. Apple presents its first carbon-neutral product, with a goal for all devices to have net-zero climate impact by 2030. Mother Nature appreciates the progress but insists on further action.

Mind Map

Video Q&A

  • What is Apple's carbon goal for 2030?

    Apple aims to bring its entire carbon footprint to zero by 2030.

  • What materials is Apple planning to eliminate from its packaging?

    Apple is working to eliminate all plastic from its packaging by the end of next year.

  • What environmentally friendly materials is Apple currently using?

    Apple is using 100% recycled aluminum in the enclosures of all its MacBooks, Apple TVs, and Apple Watches.

  • What electricity source powers Apple offices, stores, and data centers?

    Apple's offices, stores, and data centers are powered by 100% clean electricity.

  • How is Apple reducing transportation emissions?

    Apple is reducing transportation emissions by shipping more products by ocean rather than air, which reduces emissions by 95%.

  • In which areas has Apple invested to protect the environment?

    Apple has invested in projects that protect soil, plants, and trees in areas like Paraguay, Brazil, and Kenya.

  • How much has Apple reduced its water usage?

    Apple has reduced its water usage by 63 billion gallons.

  • What is Apple's first carbon neutral product?

    Apple introduced its first carbon neutral product, though the specific product was not named.

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  • 00:00:00
    [BIRDS CHIRPING]
  • 00:00:02
    [NERVOUS PANTING]
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    ♪ Suspenseful instrumental music ♪
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    [SIGHS DEEPLY]
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    Welcome to Apple, welcome to Apple. Hi, I'm Tim.
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    - She should be here any minute. - How was the weather coming in?
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    Hi, I'm Tim.
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    ♪
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    - I'm going to do the "office is already carbon neutral" thing,
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    right?
  • 00:00:20
    - Yeah, all yours.
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    ♪
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    [NERVOUS BREATHING AND MUTTERING]
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    ♪
  • 00:00:32
    [THUNDER RUMBLING]
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    [GLASS CLINKING] [RUMBLING]
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    [WIND BLOWING AND WHISTLING]
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    [MUSIC INTENSIFIES]
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    ♪
  • 00:00:45
    [MUSIC STOPS] [BIRDS CHIRPING]
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    - I hope we didn't keep you waiting.
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    [CHAIR SQUEAKS]
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    - [WHISPERING] Mother Nature.
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    - Mother Nature, welcome to Apple.
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    How -- How was the weather getting in?
  • 00:00:59
    [THUNDER RUMBLING]
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    - The weather was however I wanted it to be.
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    Let's cut to the chase.
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    In 2020, you promised to bring Apple's entire carbon footprint
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    to zero by 2030.
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    Henry David Thoreau over here
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    said, "We have a profound opportunity to build
  • 00:01:19
    a more sustainable future for the planet we share."
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    - I think our 10 o'clock said the same thing.
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    - They all do.
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    All right.
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    This is my third corporate responsibility gig today,
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    so who wants to disappoint me first?
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    - Well, we've got some updates we're excited
  • 00:01:35
    to share with you --
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    - Materials! Status.
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    - Is there a materials person here?
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    - Yes.
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    We are in the process of eliminating all plastic
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    from our packaging by the end --
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    - Let me guess.
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    Fifty years from now when someone else is left
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    holding the bag?
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    - By the end of next year, actually.
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    - And we're also currently using 100 percent
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    recycled aluminum in the enclosures
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    of all our MacBooks, Apple TVs, Apple Watch.
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    - What about iPod shuffle?
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    - The... Well... [AWKWARD CROSSCHATTER]
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    - It's a joke!
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    Don't you people make "Ted Lasso"?
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    - Oh, that's a different group.
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    - Um, we're also phasing out leather in our iPhone cases --
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    - What about Brando over there?
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    They phasing you out too?
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    - Oh.
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    - What's next?
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    - Electricity.
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    - Electricity. Status.
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    - Uh, we -- we're operating on 100 percent clean electricity.
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    - What runs on 100 percent clean electricity?
  • 00:02:27
    - Every Apple office, store, and data center
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    runs on clean electricity, thanks to you
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    and your powerful wind and sun.
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    - Mm.
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    - And Apple offices are already carbon neutral.
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    - This building is carbon neutral?
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    - Well, yeah, we do it with a mix of clean energy
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    and eliminating greenhouse emissions.
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    It's kind of like if you were to --
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    - You're seriously explaining carbon neutrality
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    to Mother Nature?
  • 00:02:45
    - Right. No, I'm sorry.
  • 00:02:47
    - You want to tell me how photosynthesis works too?
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    Don't.
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    - Um, also, over 300 suppliers have committed
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    to using 100 percent clean renewable electricity.
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    - What's next?
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    - [INHALES DEEPLY] Transportation.
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    - I'm proud to report that we're shipping more products
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    by ocean rather than air,
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    which reduces transportation emissions by 95 percent.
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    - Ninety-five percent?
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    ♪
  • 00:03:11
    Not too bad.
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    - I'm also happy to report that we're investing in projects
  • 00:03:15
    around the world that protect the earth's soil, plants,
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    and trees.
  • 00:03:19
    - [SCOFFS] Everyone says they're planting trees.
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    - We've planted forests.
  • 00:03:25
    - Oh! Hello.
  • 00:03:27
    - Where?
  • 00:03:28
    - Paraguay, Brazil.
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    - What, are you trying to save the tropical savanna?
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    ♪
  • 00:03:34
    - Yes.
  • 00:03:36
    And we've also restored mangroves in Colombia.
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    - What else? - Grasslands in Kenya.
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    - Why?
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    - Our aim is to permanently remove carbon
  • 00:03:45
    from the atmosphere.
  • 00:03:49
    - What about your water usage?
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    - We've reduced it. - By how much?
  • 00:03:52
    - Sixty-three billion gallons.
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    - Sixty-three million?
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    - Billion.
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    ♪
  • 00:04:00
    ♪ Serene classical music ♪
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    ♪
  • 00:04:09
    - As you can see,
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    we've innovated and retooled almost every part of our process
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    to reduce our impact on the planet.
  • 00:04:16
    But there's still a lot more work to do.
  • 00:04:18
    - And there's something else we wanted to share with you.
  • 00:04:22
    - You're not trying to bribe Mother Nature with Apple swag?
  • 00:04:25
    - It's Apple's very first carbon neutral product.
  • 00:04:29
    ♪ Serene strings music ♪
  • 00:04:31
    - Hm.
  • 00:04:33
    I want to see you do more of this.
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    - You will.
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    - When?
  • 00:04:37
    - By 2030,
  • 00:04:38
    all Apple devices will have a net zero climate impact.
  • 00:04:42
    - All of them?
  • 00:04:43
    - All of them.
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    - They better.
  • 00:04:45
    - They will.
  • 00:04:48
    ♪ Suspenseful strings music ♪
  • 00:04:52
    ♪
  • 00:04:58
    - OK! Good!
  • 00:05:00
    See you next year.
  • 00:05:02
    [DEEP SIGH]
  • 00:05:03
    Don't disappoint your mother!
  • 00:05:06
    [RELIEVED SIGHING]
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    - That was awesome.
  • 00:05:09
    [GLEEFUL SQUEAL]
  • 00:05:11
    - Woo!
  • 00:05:12
    ♪
Tags
  • Apple
  • carbon footprint
  • environmental goals
  • recycled materials
  • clean energy
  • transportation emissions