What is the main goal of this copywriting course?

To help beginners gain the skills and confidence to start selling freelance copywriting services online.

Who is teaching this copywriting course?

The course is taught by an experienced Fiverr Pro seller who has made over $60,000 as a part-time copywriter.

What experience does the instructor have in copywriting?

The instructor has over three years as a Fiverr seller and over nine years of sales experience in tech and software companies.

What is emphasized as the most important aspect of freelancing?

Providing value to clients and continuously learning and improving is emphasized as paramount.

How is the course structured?

The course is divided into six parts: understanding copywriting, building a foundation, learning basics, writing first pieces, building a portfolio, and getting first customers.

Is reading important for becoming a better copywriter?

Yes, reading regularly is crucial as it exposes one to different styles and techniques of writing.

What practice exercise is recommended for beginner writers?

Writing continuously for 20 minutes daily for 30 days without prior preparation is recommended.

How can students use their practice exercises?

Students can use their best practice exercises as a portfolio to secure their first clients.

What platforms are suggested for selling copywriting services?

Platforms like Fiverr, Upwork, or personal websites are suggested for selling services.

How important is patience when starting a freelance writing business?

Patience is crucial as it can take time to get initial orders and establish a business.

Practical Copywriting Course for Beginners [FREE COURSE]

00:37:29

https://www.youtube.com/watch?v=Pum2gV7N_9A

Summary

TLDRThis video presents a free practical copywriting course aimed at beginners who wish to become confident copywriters and start selling their services online. The goal of the course is for students to successfully start offering freelance copywriting services by following a structured learning path. The instructor, a successful Fiverr Pro seller with substantial sales experience, highlights the importance of reading and writing daily to improve skills. Key components of the course involve understanding copywriting, developing foundational skills, learning the basics, crafting initial copywriting pieces, constructing a portfolio, and eventually obtaining the first client. Emphasizing patience and value delivery, the course is designed to equip learners with essential skills to thrive as freelance copywriters.

Takeaways

📝 Reading regularly aids writing skills.
💪 Practice writing daily improves confidence.
🗂 Build a portfolio from free exercises.
🌐 Choose a platform like Fiverr or Upwork.
⏳ Patience is crucial for success.
💡 Focus on providing client value.
📈 Understand business gains and pains.
📚 Learn from courses or books.
📧 Study successful email marketing.
🚀 Start with basic, then go advanced.

Timeline

00:00:00 - 00:05:00
The video begins by introducing a practical and free copywriting course aimed at beginners. The presenter, an experienced freelancer and Fiverr Pro seller, aims to guide viewers towards selling freelance copywriting services online. With a background in sales and content creation, the presenter emphasizes the importance of providing value to clients.
00:05:00 - 00:10:00
The presenter discusses the basics of copywriting, defining it as writing meant to advertise or sell something. Copywriting work includes a variety of materials like advertisements, sales pages, and email marketing. Understanding why businesses hire copywriters, to either gain benefits or solve pain points, is crucial for freelancers targeting the right opportunities.
00:10:00 - 00:15:00
The importance of building a solid foundation for copywriting is highlighted, starting with reading and writing daily to improve skills. The presenter emphasizes reading as a practice to enhance one's writing ability and encourages a 20-minute daily reading habit. Writing exercises include timed free-writing sessions to build comfort and creativity in writing.
00:15:00 - 00:20:00
The presenter outlines free and paid methods to learn copywriting basics, emphasizing the study of good copy on websites and marketing emails. Writing exercises are vital. Recommended learning platforms include Skillshare, Udemy, and Coursera, along with books such as "On Writing" by Stephen King, to develop a passion for writing.
00:20:00 - 00:25:00
In this section, viewers are encouraged to use 30-day writing prompt exercises to write various types of copy for different companies, thereby gaining experience in different niches. The exercise helps determine which type of copywriting to specialize in, framing it as essential to building confidence and skill before seeking client work.
00:25:00 - 00:30:00
Building a portfolio involves reviewing and refining writing exercises completed over time. This practice helps beginners create work samples when they haven't yet had real clients. Curating the best pieces from writing prompts showcases the quality potential clients can expect, serving as a foundational portfolio for prospective clients.
00:30:00 - 00:37:29
Getting the first customer involves deciding where to list services, such as platforms like Fiverr. The presenter advises on creating a compelling profile, setting competitive prices, and adjusting based on performance. Success in freelancing requires patience and time, with an emphasis on continuous improvement and persistence in the face of challenges.

Mind Map

Video Q&A

What is the main goal of this copywriting course?
To help beginners gain the skills and confidence to start selling freelance copywriting services online.
Who is teaching this copywriting course?
The course is taught by an experienced Fiverr Pro seller who has made over $60,000 as a part-time copywriter.
What experience does the instructor have in copywriting?
The instructor has over three years as a Fiverr seller and over nine years of sales experience in tech and software companies.
What is emphasized as the most important aspect of freelancing?
Providing value to clients and continuously learning and improving is emphasized as paramount.
How is the course structured?
The course is divided into six parts: understanding copywriting, building a foundation, learning basics, writing first pieces, building a portfolio, and getting first customers.
Is reading important for becoming a better copywriter?
Yes, reading regularly is crucial as it exposes one to different styles and techniques of writing.
What practice exercise is recommended for beginner writers?
Writing continuously for 20 minutes daily for 30 days without prior preparation is recommended.
How can students use their practice exercises?
Students can use their best practice exercises as a portfolio to secure their first clients.
What platforms are suggested for selling copywriting services?
Platforms like Fiverr, Upwork, or personal websites are suggested for selling services.
How important is patience when starting a freelance writing business?
Patience is crucial as it can take time to get initial orders and establish a business.

View more video summaries

Get instant access to free YouTube video summaries powered by AI!

Subtitles

Auto Scroll:

00:00:00
hey what's up you guys welcome to the
00:00:01
channel today we're going to do a
00:00:03
totally free practical copywriting
00:00:05
course that you can do even if you're a
00:00:07
total beginner to get you to the point
00:00:09
where you're a confident copywriter have
00:00:11
the skills to sell your services as a
00:00:13
copywriter and are ready to start making
00:00:16
money online selling copywriting
00:00:18
services for yourself so without further
00:00:21
ado let's get into the course all right
00:00:23
so this is the moment i think you've all
00:00:24
been waiting for this is the practical
00:00:26
copywriting course for beginners this is
00:00:28
what i'm hoping you'll learn in this
00:00:30
course in the best case scenario once
00:00:33
you finish this course and all of the
00:00:34
recommended practice exercises i'm
00:00:37
hoping you're able to successfully start
00:00:40
selling freelance copywriting services
00:00:42
online that's the best case scenario and
00:00:44
if you go through this course do the
00:00:46
writing exercises i'm going to be
00:00:48
providing and actually take the time i
00:00:51
outline in this course i think you have
00:00:52
a really good chance of hitting that
00:00:54
best case scenario worst case scenario
00:00:57
is not so bad but you finished the
00:00:59
course and are not quite quite ready to
00:01:02
start freelance
00:01:03
selling copywriting services but are
00:01:05
well on your way to being ready so in
00:01:07
this scenario i imagine you'll probably
00:01:09
just need some more practice but lucky
00:01:11
for you like i mentioned i'll be
00:01:13
providing some very helpful practice
00:01:14
exercises and timelines to help you get
00:01:17
there
00:01:18
so my background a little bit about me
00:01:20
this is the you know why you should
00:01:22
listen slide so i've been a fiber seller
00:01:24
myself for just over three years and
00:01:27
i've been a fiver seller since this year
00:01:29
i've been a fiver pro seller in the
00:01:31
email copy category since 2021
00:01:34
i've made over sixty thousand dollars in
00:01:36
earnings as a copywriter on fiverr and
00:01:38
that's sixty thousand dollars as a
00:01:40
part-time gig so i think that's pretty
00:01:41
good i've been a content creator for two
00:01:44
plus years i make videos on this youtube
00:01:46
channel i have a blog i have a
00:01:48
newsletter i have a discord server
00:01:50
basically i've been going all in on
00:01:52
creating content to help other people
00:01:54
get started as freelancers
00:01:57
and then you know my background in my
00:01:59
work life is that i have over nine years
00:02:01
of sales experience
00:02:03
in tech or software companies software
00:02:05
as a service companies i've worked for
00:02:07
startups i've worked for fortune 500
00:02:09
companies and i've worked for mid-market
00:02:12
companies doing all sorts of sales so
00:02:14
that's kind of where i'm coming to
00:02:16
copywriting from i have a really you
00:02:18
know i would say nine years is a pretty
00:02:20
decent amount of time as a background in
00:02:22
sales so two important things to note
00:02:24
before we get into the course i'm a big
00:02:27
believer that anyone can succeed as a
00:02:30
freelancer as long as they're determined
00:02:32
work hard focus on providing value and
00:02:35
are always looking to learn and improve
00:02:37
okay that's number one
00:02:39
but i'm an even bigger believer that
00:02:42
value is number one it's paramount and
00:02:45
should be top of mind in every client or
00:02:48
business interaction so keep that in
00:02:50
mind as we go through this course
00:02:52
and this is just a snapshot of my fiverr
00:02:54
analytics for any of you who don't know
00:02:56
me or new to the channel and are
00:02:58
skeptical that i'm just blowing smoke
00:03:00
this is my fiverr analytics i'm actually
00:03:02
closer to 61 000 of total revenue since
00:03:05
making this video uh in october 2021 and
00:03:08
i've completed about 660 orders which is
00:03:12
crazy to think all right so course
00:03:14
breakdown so i broke this course down
00:03:16
into six parts and i think that i've
00:03:18
laid these parts out that if you go
00:03:20
through each part in order and complete
00:03:22
the practice activities in each part in
00:03:25
sequence you should be
00:03:27
left off pretty pretty solidly at the
00:03:29
end so part one we're going to cover the
00:03:30
question that a lot of you have what is
00:03:32
copywriting part two we're gonna talk
00:03:35
about how to build a foundation for
00:03:37
copywriting this is very important
00:03:39
part three we're gonna learn the basics
00:03:42
part four we're going to get you to the
00:03:44
point where you're actually writing your
00:03:46
first pieces of copy and i think that'll
00:03:48
be pretty cool experience
00:03:50
part five we're gonna work on building
00:03:52
your portfolio and how to build your
00:03:54
portfolio and part six probably the part
00:03:57
you guys are all most excited about is
00:03:58
how to get your first customer as a
00:04:00
copywriter so these are the six parts of
00:04:03
the course i think it's important you go
00:04:05
through them in order you know i've
00:04:06
taken a lot of time to ordering them in
00:04:08
a way that i think will be most helpful
00:04:10
for you so let's get into the course
00:04:13
alright so part one what is copywriting
00:04:16
so this is the dictionary definition of
00:04:18
copywriting as a starting place so
00:04:21
copywriting is the activity or
00:04:22
occupation of writing the text of
00:04:25
advertisements or publicity materials
00:04:28
okay here's my definition of copywriting
00:04:30
i think it might be a little easier to
00:04:31
understand copywriting is the act of
00:04:33
writing something intended to help
00:04:35
directly or indirectly advertise or sell
00:04:39
something
00:04:40
you tell me which one makes more sense
00:04:41
but i think that this one is easier to
00:04:43
understand for fiverr sellers who are
00:04:45
new to the whole world of copywriting so
00:04:47
here are some examples of what
00:04:48
copywriting can be website copy sales
00:04:51
page copy landing pages flyers brochures
00:04:55
sales emails marketing emails blog posts
00:04:58
product descriptions service
00:04:59
descriptions ebooks lead magnet magnets
00:05:02
youtube descriptions the list goes on
00:05:04
but if you're new to copywriting this is
00:05:07
what it is and these are some of the
00:05:08
things you can sell as a copywriter so
00:05:11
another important thing to cover when
00:05:13
you're getting into the world of selling
00:05:15
copywriting services is it's important
00:05:17
to understand the reasons why people
00:05:20
hire copywriters because as a copywriter
00:05:23
you'll be targeting these reasons and
00:05:25
leveraging them to win business and make
00:05:27
money for yourself
00:05:29
so the first category here is people buy
00:05:32
copywriting services to provide business
00:05:35
gains to their company things like
00:05:37
increasing their sales revenue
00:05:39
generating more leads building a loyal
00:05:41
following on social media or anywhere
00:05:43
else strengthening their brand launching
00:05:46
new products
00:05:47
maybe branching out and starting to make
00:05:49
money online for the first time or
00:05:51
creating new revenue streams for their
00:05:53
business
00:05:54
the other set of reasons why people hire
00:05:56
copywriters is to solve pains that
00:05:59
they're currently experiencing in their
00:06:00
business things like saving the time it
00:06:03
would take them to do the copywriting
00:06:05
themselves or saving the money that it
00:06:08
would take to hire a full-time employee
00:06:10
versus just hiring a freelance
00:06:11
copywriter
00:06:13
they might want to better connect with
00:06:15
clients and potential clients by
00:06:17
speaking to their wants and needs better
00:06:19
and this is somewhere a copywriter can
00:06:20
really help
00:06:22
and hiring a copywriter might help them
00:06:24
eliminate any ambiguity they currently
00:06:26
have in their business which i find is
00:06:28
pretty common for a lot of new startups
00:06:30
so these are the reasons the pains and
00:06:32
the gains reasons why people might hire
00:06:35
a copywriter i know this concept might
00:06:38
be new to a lot of you thinking about
00:06:39
what a business is gained or is looking
00:06:41
to gain or what their pains they're
00:06:43
experiencing are but if you have these
00:06:45
in the back of your mind these are tools
00:06:48
you can use to help convey and
00:06:51
communicate why you can help them in a
00:06:53
way that will get them to buy if you can
00:06:55
prove to a client that you can give them
00:06:57
a business gain or help remedy a
00:07:00
business pain they're experiencing
00:07:02
they're gonna be more likely to hire you
00:07:04
than if you were to just say i'm a
00:07:06
copywriter all right so moving into part
00:07:08
two which is building a foundation for
00:07:10
copywriting so i mentioned that this is
00:07:12
really important and it is so the first
00:07:15
thing you got to do that's me sitting on
00:07:17
my couch reading a book
00:07:20
reading helps you write
00:07:23
i know it sounds crazy and i've
00:07:24
mentioned this in some of my other
00:07:25
videos but if you want to be a good
00:07:26
writer and you want to be a copywriter
00:07:28
you need to be a good reader and read
00:07:30
often
00:07:31
so it's important to get into the habit
00:07:33
of reading every day how long you read
00:07:36
every day that's up to you and your
00:07:37
schedule 10 20 30 40 minutes however but
00:07:40
reading is a success a crucial part of
00:07:43
any successful writing habit
00:07:45
so if you're new to copywriting i have
00:07:47
it on the screen here
00:07:49
i recommend 20 minutes every day
00:07:51
indefinitely what that means is if you
00:07:52
want to be a good writer being a good
00:07:54
writer means you're always improving
00:07:56
working on your craft learning from
00:07:58
other good writers reading every day
00:08:00
helps you do that and you doesn't even
00:08:02
have to be reading copy just read books
00:08:04
you like every day it'll expose you to
00:08:06
different writing styles different you
00:08:09
know techniques that authors and writers
00:08:11
use to get their message across and that
00:08:13
will passively bake into your brain and
00:08:16
help you improve your own writing so
00:08:18
read every day
00:08:20
and other than reading every day you
00:08:22
also want to write every day so that's
00:08:24
me just jotting down on a notepad i like
00:08:26
writing on physical paper sometimes at
00:08:28
the ideation phase of a new project that
00:08:31
helps me get my thoughts onto the page
00:08:34
but get started writing absolutely
00:08:37
anything so for a lot of us when we come
00:08:39
into the world of copywriting it's our
00:08:41
first time writing anything
00:08:44
so at some point for every new writer
00:08:46
you got to just take the plunge and
00:08:48
start writing something you need to
00:08:51
learn how to write stuff down it's a
00:08:53
skill that comes with practice and being
00:08:55
able to sit down and just start writing
00:08:57
is a very important skill for
00:08:58
copywriters who are going to be getting
00:09:00
all these new projects all the time and
00:09:02
need to learn how to self-motivate and
00:09:04
start the writing process even in times
00:09:06
when they're not feeling super creative
00:09:08
so here's the first exercise of this
00:09:10
course this is a beginner writing
00:09:12
exercise that i've done extensively when
00:09:15
i first started as a writer and this is
00:09:17
going to be crucial for you too
00:09:19
so step one is sit down at your desk
00:09:21
either in front of a pad of paper like i
00:09:23
had in my picture or in front of a blank
00:09:25
document on your computer and set a 20
00:09:28
minute timer on your phone
00:09:31
next
00:09:32
just start writing and do not stop until
00:09:35
the timer goes off do not come prepared
00:09:37
with an idea of what you want to write
00:09:39
the point of this exercise is to get you
00:09:41
to sit down set a timer and write for
00:09:43
that amount of time
00:09:45
so i yeah as i mentioned this exercise
00:09:48
the the whole point of this exercise is
00:09:50
to
00:09:51
help you be able to sit down and just
00:09:53
write you'll be amazed at some of the
00:09:55
stuff that you you'll come up with at
00:09:58
first it'll be really hard but being
00:10:00
able to sit down and just start a
00:10:02
writing flow is an important skill
00:10:04
because as a copywriter you'll be
00:10:05
getting a lot of projects for things
00:10:07
that
00:10:08
maybe are new to you or maybe you're not
00:10:09
passionate about and you need to be able
00:10:11
to sit down take the ideas and put them
00:10:12
to paper
00:10:14
so i would recommend you do this writing
00:10:16
exercise every day for 30 days at the
00:10:20
end of the first 30 days do a
00:10:22
self-assessment how do you feel has this
00:10:25
gotten easier for you are you able to
00:10:27
actually sit down and just pound through
00:10:29
a lot of text in 20 minutes or do you
00:10:31
feel a little uncomfortable still do you
00:10:33
feel like you have trouble you know just
00:10:35
writing on cue
00:10:37
if you do feel like you're not confident
00:10:39
and you're having some trouble
00:10:41
keep doing this until you're comfortable
00:10:43
with the exercise and you you feel like
00:10:46
the quality of the words you're putting
00:10:47
on the page is actually getting better
00:10:49
so if after 30 days it's not happening
00:10:52
for you don't worry do it for another 30
00:10:54
days this is a great writing exercise
00:10:56
that
00:10:56
you know i still do and i've been
00:10:58
copywriting for years
00:11:00
it'll help you
00:11:02
work that muscle in your brain that
00:11:04
helps you write helps you write on a
00:11:06
timeline and helps you just get words
00:11:08
onto the page so this is the first
00:11:10
exercise of this course
00:11:11
bookmark this page maybe save this part
00:11:14
of the video come back to this ideally
00:11:17
you gotta do this for 30 days if you
00:11:19
can't commit to doing this for 30 days
00:11:21
you're just not ready to be a copywriter
00:11:23
so trust me try this out
00:11:26
so here's the summary activities for
00:11:28
part two um you know again bookmark this
00:11:31
save this part of the video but step one
00:11:33
for all new copywriters is to make sure
00:11:35
you're getting into a habit of reading
00:11:37
every day it's important i would
00:11:40
recommend setting 20 minutes aside every
00:11:42
day to read whatever you want read what
00:11:44
you enjoy but read something
00:11:46
and the part 2 practice activity from
00:11:49
this course is the beginner writing
00:11:50
exercise i mentioned so sit down in
00:11:52
front of a blank page or document and
00:11:54
write for 20 minutes do not come
00:11:56
prepared with an idea just sit down and
00:11:58
write and do this for 30 days the end of
00:12:00
that 30 days give yourself an honest
00:12:03
review of how you feel you have
00:12:05
progressed in this exercise if you don't
00:12:07
feel super confident just keep doing it
00:12:09
add a week add two weeks add another
00:12:11
month but this is important
00:12:13
let me know in the comments what you
00:12:14
think about these activities or if you
00:12:16
have any questions or you're struggling
00:12:18
with them happy to help okay so part
00:12:20
three learning the basics of copywriting
00:12:23
so as a starting point i thought it
00:12:25
would be cool to outline some free
00:12:28
free ways we can learn the basics and
00:12:30
then some paid ways choose whichever you
00:12:32
like i've done all of these things
00:12:34
so free ways to learn the basics
00:12:37
the first is to study good copy that you
00:12:40
can find on websites of successful
00:12:43
people or companies that you follow
00:12:45
see what they do see what appears on
00:12:47
their site
00:12:48
next is study the copy found in
00:12:51
marketing email so
00:12:52
any of us who have an email address a
00:12:54
gmail whatever odds are you get a lot of
00:12:56
spam a lot of marketing emails a lot of
00:12:58
companies reaching out to you just skim
00:13:01
through your own inbox and see the types
00:13:02
of emails you're getting what types of
00:13:04
subject lines are they using what do the
00:13:06
emails look like do they get your
00:13:08
attention what's working well study this
00:13:10
type of stuff
00:13:12
and next is to study good copy by
00:13:14
actually submitting your email on a
00:13:17
business website or entering their sales
00:13:19
funnel through a lead capture form and
00:13:21
the the kind of trick with this one is
00:13:23
that gives you a behind-the-scenes look
00:13:25
to see what happens after that type of
00:13:27
thing happens a lot of copywriters write
00:13:30
these type of follow-up sequences that
00:13:32
are initiated after a prospect visits a
00:13:34
website so by visiting a website and
00:13:36
putting in you know a dummy email or
00:13:38
something you can actually see what
00:13:40
these companies are sending out to
00:13:41
prospects and that's a great free way to
00:13:43
learn so when it comes to studying
00:13:45
website copy
00:13:47
here's an example this is hubspot's
00:13:49
homepage for those who don't know
00:13:50
hubspot is a huge crm software company
00:13:54
just to give you an idea of some of the
00:13:55
things you might want to look out for
00:13:57
you know what types of banners do they
00:14:00
have running along the top of the page
00:14:01
and what does this banner do for you and
00:14:03
for them what are they trying to
00:14:05
accomplish with this
00:14:06
do they have you know headings what do
00:14:08
the headings look like are they cliche
00:14:11
are they relevant to current events
00:14:14
study the headlines on the page and then
00:14:15
the subheadings what do you see on the
00:14:17
first you know above the fold what loads
00:14:20
when you open the page this is all
00:14:22
really important because you know that a
00:14:23
big company like this has taken a lot of
00:14:26
time into studying what works on a home
00:14:29
page so just by studying this stuff
00:14:31
you'll get an idea of what the big
00:14:33
players are doing and you can use that
00:14:35
to help develop your skills as a website
00:14:37
copywriter so this is just below the
00:14:39
fold on that same web page you know
00:14:41
they're listing their product features
00:14:42
this is a very common thing a lot of
00:14:44
people get asked to do as a copywriter
00:14:46
what headings do they use
00:14:48
how many sentences do they use to
00:14:50
briefly describe that particular product
00:14:52
feature check this stuff out
00:14:54
there's an endless amount of big company
00:14:56
websites you can review to learn from
00:14:58
the best and this is a great way to see
00:15:00
what's happening in the copywriting
00:15:02
industry and what other people are doing
00:15:04
study it and use it to drive your
00:15:07
practice activities and you know the
00:15:08
type of stuff you might be interested in
00:15:10
writing
00:15:11
next we mentioned was email copy so you
00:15:13
can actually
00:15:15
study a lot of email copy for free
00:15:17
because speaking from experience i get a
00:15:20
ton of unsolicited marketing emails
00:15:23
every day in all of my email accounts so
00:15:26
you know this is an example of
00:15:28
five emails i subject lines i pulled
00:15:30
from my inbox you know studying subject
00:15:32
lines is huge because that's a big part
00:15:34
of email copywriting so if you look at
00:15:36
these you know the first is from a
00:15:38
steakhouse at evs enjoy before the
00:15:40
season ends this is an interesting one
00:15:42
this is like they're trying to get you
00:15:44
to feel like there's some sort of
00:15:45
scarcity you gotta get in there and
00:15:47
spend some money before the season ends
00:15:49
so that's interesting that's a tactic
00:15:50
you could use
00:15:52
a running a running apparel company
00:15:54
just announcing some new releases you
00:15:56
know they know that i've already
00:15:58
purchased from them so that's the type
00:16:00
of headline they go for when targeting a
00:16:02
past client
00:16:04
a social network using a seasonal
00:16:06
headline halloween madness is here right
00:16:09
a watch store hadinky you know it's a
00:16:11
niche interest they know i'm a guy who
00:16:14
likes watches so vintage watch week
00:16:17
they put rolex and rolex daytona popular
00:16:21
words for watch lovers in the subject
00:16:22
line might get me to click
00:16:24
and then the last one is a really
00:16:26
personal subject line it looks like it
00:16:27
was written by a friend what's next on
00:16:30
your to-do list i wouldn't know by
00:16:32
looking at that subject line that it's a
00:16:34
marketing email necessarily you know
00:16:37
study subject lines these are just five
00:16:38
i pulled from the top of my promotions
00:16:41
uh bucket in my gmail but you probably
00:16:44
get a lot of these too study them it's a
00:16:46
great way to learn what works
00:16:48
and then study the email copy so here's
00:16:51
an email i got from patreon
00:16:53
you know do they use templates or images
00:16:55
at the top of their message
00:16:57
are there subheadings
00:16:59
you know how much text actually shows up
00:17:02
so i was viewing this on my iphone how
00:17:05
much text shows up before you have to
00:17:07
scroll that's an important thing that
00:17:09
some copywriters take into consideration
00:17:11
as well because if you can get the
00:17:12
important call to actions above the fold
00:17:15
it might boost the conversion rate of
00:17:17
that email
00:17:19
you know do they use different sections
00:17:20
of text throughout the email or like
00:17:22
images what does the email look like and
00:17:25
do they include links so just review
00:17:27
emails you're getting from brands you
00:17:29
follow and see what they're doing
00:17:31
because odds are they put a lot of
00:17:32
thought into what works and what doesn't
00:17:34
and you can use this as a guiding light
00:17:37
for what you do with your own copy
00:17:40
next is i mentioned entering the sales
00:17:43
funnel or submitting your email on a
00:17:45
company website
00:17:46
so here's that hubspot leak capture page
00:17:49
you don't necessarily need to use this
00:17:51
is just the example i used for this
00:17:52
because i love hubspot but you know this
00:17:55
is their create your free account lead
00:17:58
capture page you put your name and your
00:17:59
email and you hit next and you get
00:18:01
access to their free tool but what
00:18:03
happens next
00:18:04
i can tell you from experience they
00:18:06
start sending you emails they start
00:18:08
sending you links to webinars
00:18:09
newsletters product releases submit your
00:18:12
email to a company you follow and see
00:18:14
what they send you to be like ah this is
00:18:16
what they do for follow-up sequences
00:18:18
maybe that'll help you learn how to
00:18:19
write your own follow-up sequences
00:18:22
and then another example is the nardi
00:18:24
blog you know this is my website i do a
00:18:26
monthly newsletter so if you submit your
00:18:28
email here you can see what type of copy
00:18:31
i put out in my monthly newsletter and
00:18:33
this was a subtle plug to my website
00:18:36
during this presentation
00:18:37
all right
00:18:38
so we talked about free ways to learn
00:18:40
the basics here are some paid ways and
00:18:43
when i say paid i'm not talking ten
00:18:44
thousand dollar courses i'm talking
00:18:46
reasonably priced courses that'll help
00:18:49
you you know speed up the amount of time
00:18:52
it takes for you to you know learn the
00:18:53
basics but again this is totally up to
00:18:56
you the freeways are a great way to
00:18:57
learn that's how i did most of my
00:18:59
learning but the first is skillshare so
00:19:01
i'm actually a skillshare affiliate and
00:19:03
in every video i put a link to their
00:19:05
free trial because i think skillshare is
00:19:07
a pretty cool platform you pay a monthly
00:19:09
fee and you get access to a lot of cool
00:19:11
courses it's a great way to learn
00:19:13
udemy has been around for a long time
00:19:16
you to me you can buy courses for like
00:19:17
five ten bucks and there are a lot of
00:19:20
courses on udemy a lot of these courses
00:19:22
will offer you a means of learning that
00:19:25
will just save you a little bit of time
00:19:27
from figuring it out yourself
00:19:29
and the last one that i really like and
00:19:31
i've done some courses through coursera
00:19:32
is coursera so coursera is i think it's
00:19:35
called a mooc a massive online
00:19:38
learning community or something like
00:19:40
that and basically what it is is it does
00:19:42
the one-to-many model of learning where
00:19:44
you're actually learning through
00:19:46
universities you have professors
00:19:47
teaching you through pre-recorded
00:19:49
lectures and thousands of people from
00:19:50
around the world take these courses so
00:19:52
these are the top three uh paid ways
00:19:55
that um i'd recommend you learning again
00:19:58
i'm an affiliate of skillshare i always
00:19:59
recommend skillshare and there are links
00:20:01
in the description of this video that i
00:20:03
will get a little kickback from if you
00:20:05
do decide to use skillshare
00:20:07
next are some books so here are two
00:20:09
books in particular that i read that
00:20:12
really helped um with my development as
00:20:14
a writer
00:20:15
these are like i don't know 15 20 bucks
00:20:17
each but the first is stephen king on
00:20:19
writing and this isn't necessarily a
00:20:21
book about copywriting it's just about
00:20:24
writing so stephen king for those of you
00:20:26
who don't know is a very prolific famous
00:20:28
wealthy
00:20:29
uh horror author he's written things
00:20:32
like cary
00:20:33
it a lot of big movies and books that a
00:20:36
lot of us have heard of so this book
00:20:38
talks through his journey of becoming a
00:20:40
writer and really helped me frame
00:20:44
what that means and how i should look at
00:20:46
the craft of writing and it helped
00:20:48
motivate me to actually take the next
00:20:50
step in my writing journey so that's a
00:20:52
book i always recommend it's really good
00:20:55
and just a great way to frame yourself
00:20:57
and really try to understand why you're
00:20:59
doing what you're doing as a writer the
00:21:02
next like this course is a practical
00:21:04
book by the gotham writers workshop
00:21:07
which is a very popular paid writing
00:21:10
school you can take courses through them
00:21:12
to learn how to write creative writing
00:21:13
copywriting a whole bunch of different
00:21:14
writing
00:21:15
but this this book is actually about
00:21:17
fiction writing and it's a book full of
00:21:19
exercises to help you become a better
00:21:21
writer
00:21:22
so
00:21:23
both of these books are not really
00:21:25
directly related to copywriting but the
00:21:27
reason i recommend them is for me
00:21:30
personally they helped me develop a
00:21:32
passion for my writing habit
00:21:34
that passion allowed me to develop into
00:21:37
a successful copywriting business so i
00:21:40
think that it's important to be
00:21:41
multi-disciplinary when you're becoming
00:21:43
a writer you know you want to make money
00:21:45
from copywriting that's great but i
00:21:47
still write fiction and try to write
00:21:48
short stories in my spare time because i
00:21:51
love doing it and it helps me get better
00:21:53
at other forms of writing so these are
00:21:56
the other paid things that you can
00:21:57
consider if you want to get into
00:21:59
copywriting these two books there's a
00:22:00
ton of books out there these are the two
00:22:02
that i enjoyed most
00:22:04
all right so summary activities of part
00:22:06
three so first you know you can study
00:22:08
copy from websites second is you could
00:22:11
study marketing emails and the copy in
00:22:13
those in your inbox
00:22:15
you can submit your email to website
00:22:17
lead capture forms or email submission
00:22:19
forms to see what happens next and the
00:22:21
fourth is you could consider taking a
00:22:23
paid course or picking up a book to help
00:22:25
speed up the amount of time it takes you
00:22:27
to learn
00:22:28
all right
00:22:29
part four
00:22:30
writing your first pieces of copy this
00:22:34
is where
00:22:35
um
00:22:36
you know you're gonna shine
00:22:38
so
00:22:39
this is gonna start with an exercise 30
00:22:42
days of copywriting prompts so what is a
00:22:46
writing prompt a writing prompt is
00:22:47
basically an idea a line uh something
00:22:51
you need to do that will motivate you
00:22:53
and guide you for what you should be
00:22:55
writing so every day for 30 days select
00:22:57
a writing prompt and i'll give you some
00:22:59
on the next couple slides that you can
00:23:01
use so no worries there
00:23:03
next is each day select a different
00:23:06
company to be your pretend client so
00:23:09
you're going to use the company and
00:23:11
write that writing prompt with that
00:23:13
company in mind and if you're wondering
00:23:15
how do i select a company
00:23:17
literally just go to the internet pick a
00:23:19
company like there's millions of
00:23:20
companies in the world just pick one
00:23:22
this is kind of what the exercise is all
00:23:23
about
00:23:25
next you're going to write the copy
00:23:27
using that prompt
00:23:29
for that particular company
00:23:32
and you're going to do this for 30 days
00:23:34
using the same writing prompt but mixing
00:23:36
up the company every day
00:23:39
the goal is to get super comfortable
00:23:42
writing one form of copy so you see what
00:23:45
i'm getting at here if you select the
00:23:47
email copywriting writing prompt every
00:23:49
day for 30 days write an email from that
00:23:52
prompt for a different company by the
00:23:54
end of that 30 days you've done this 30
00:23:56
times that's a lot of practice that's
00:23:58
going to give you confidence and skills
00:24:01
to start writing email copy for actual
00:24:03
paying customers same goes with other
00:24:05
forms of copy so you can choose to do
00:24:07
multiple writing prompts so like let's
00:24:09
say you want to write an email for a
00:24:11
different company every day for 30 days
00:24:12
that's great you could also write
00:24:14
website copy for that those same
00:24:15
companies every day for 30 days but do
00:24:18
both for 30 days the whole idea here is
00:24:20
practice
00:24:22
and if you don't feel comfortable after
00:24:24
30 days do another 30 days if you see
00:24:28
the theme with this course i'm stressing
00:24:30
the practice element this is a practical
00:24:32
copywriting course that i think can help
00:24:34
anyone become a good copywriter but
00:24:37
there are no shortcuts at some point you
00:24:39
just gotta practice and get good at it
00:24:41
so this is a fantastic exercise to
00:24:44
actually get good at writing copy and
00:24:47
you can do it for a month you can do it
00:24:48
for six months you can do it for six
00:24:50
years this is a great way to practice
00:24:52
and it will help you
00:24:54
so here's the first sample writing
00:24:56
prompt that you can use the first is an
00:24:58
outbound prospecting email
00:25:00
so the prompt is this text in blue here
00:25:03
and it says a company needs help writing
00:25:05
an email to engage with prospective
00:25:08
clients the goal of the email is to have
00:25:10
the prospect agree to a call to view a
00:25:12
demo of the product or service that
00:25:14
company sells so that's what you need to
00:25:17
do
00:25:18
the types of companies that might need
00:25:19
this service sas software companies gyms
00:25:22
and fitness centers offshore software
00:25:24
development firms management consulting
00:25:26
companies digital media companies ad
00:25:27
agencies digital marketing companies the
00:25:29
list goes on but these are some of the
00:25:32
the top companies that come to mind for
00:25:33
me when i was trying to think of the
00:25:35
type of companies that would need this
00:25:36
type of outbound prospecting email
00:25:39
so that's the first writing prompt and i
00:25:40
put a little tip at the bottom in orange
00:25:42
so if you submit your email on the
00:25:44
company's contact us page or landing
00:25:46
page and they send you an email
00:25:48
that email might be a good indicator of
00:25:50
the type of messaging that particular
00:25:52
company is looking for so you can do
00:25:54
this every day to see what type of
00:25:56
messaging they're sending out and use
00:25:57
that to just help guide the voice or the
00:26:00
tone of the message you're writing
00:26:03
so the next writing prompt is a product
00:26:05
or service description so a company
00:26:07
needs help writing a product or service
00:26:09
description for a new product they're
00:26:11
launching the description needs to
00:26:13
reflect the company's values while also
00:26:16
being informative and engaging
00:26:18
encouraging potential customers to click
00:26:20
add to cart
00:26:22
so for this writing prompt the tip i'm
00:26:24
giving is that reviewing things like
00:26:26
their website social media accounts and
00:26:28
newsletter will help you get a better
00:26:30
idea of what their brand identity is so
00:26:34
understanding their brand is important
00:26:36
part of writing products or services
00:26:38
descriptions that reflect the company's
00:26:40
values and the types of companies that
00:26:42
might hire you to write this type of
00:26:43
project that you can target for practice
00:26:45
exercise is clothing companies
00:26:47
electronics companies watch brands
00:26:49
boutique retailers supplements companies
00:26:51
e-learning companies sas software
00:26:53
companies there's so many but the prompt
00:26:55
is the text in blue you can choose to
00:26:57
use this one in your practice
00:26:59
and the last one i'm giving you guys
00:27:00
today is a website home page and this
00:27:02
applies to just about any company that
00:27:04
has a website so here's the prompt a
00:27:07
startup company is launching their
00:27:09
website for the very first time they
00:27:10
need help writing copy for their home
00:27:12
page that will do a good job explaining
00:27:14
what they do and also encourage site
00:27:17
visitors to do something by leveraging a
00:27:20
well-written call to action on the home
00:27:22
page so the tip for this one is
00:27:25
if they want you to write website copy
00:27:28
that also has a call to action that gets
00:27:30
the visitor to do something you need to
00:27:32
understand clearly what this company
00:27:35
actually does what they sell
00:27:37
it's important to creating an effective
00:27:39
call to action so and just so you
00:27:41
understand what a call to action is it's
00:27:43
a piece of copy like a line of text that
00:27:45
encourages the person reading to either
00:27:48
take immediate action on something or
00:27:50
make a purchase
00:27:52
so those are the three writing prompts
00:27:53
you can leverage use them in your 30-day
00:27:56
practice let me know if you want me to
00:27:57
provide some more in the comments and
00:27:59
i'll give you guys some more down the
00:28:00
road
00:28:02
so the summary activities for part four
00:28:04
the first is complete the writing prompt
00:28:07
exercise
00:28:08
every day for 30 days
00:28:11
the second is to give all three prompts
00:28:13
a try the reality is if you're just
00:28:14
getting into copywriting and you don't
00:28:16
really know what you're going to
00:28:17
specialize in each focuses on a
00:28:20
different form of copywriting and might
00:28:21
be really helpful in helping you figure
00:28:24
out which
00:28:26
niche you want to target which is
00:28:28
important
00:28:29
and then at the end of 30 days of
00:28:30
practice assess your work do you feel
00:28:33
ready to do similar projects for clients
00:28:36
if you do move on to part 5 of this
00:28:38
course your goal then if you don't no
00:28:40
worries do them for another 30 days
00:28:43
being a copywriter can be a really
00:28:45
lucrative super lucrative business so
00:28:47
putting in the time now to practice
00:28:49
don't think of it as a waste of time
00:28:51
this is you investing in your future
00:28:53
business so do this assessment see how
00:28:55
you're doing if you're if you're feeling
00:28:56
good enough move on if not give it some
00:28:58
more practice
00:29:00
okay part five how to build a
00:29:02
copywriting portfolio so at this point
00:29:05
you know you're like hey mike you've
00:29:06
taught us what copywriting is you've
00:29:08
given us all these practice exercises
00:29:10
what next what do i do how do i build a
00:29:13
portfolio if i haven't had any customers
00:29:16
yet in the past well
00:29:18
we're going to turn some of your writing
00:29:19
prompts into your portfolio pieces and
00:29:23
here's how
00:29:24
so the first thing you're going to do is
00:29:26
you know at this point you've either
00:29:27
been writing these prompts for 30 days
00:29:29
60 days more you have many writing
00:29:31
prompts that you've done
00:29:33
review all of them review all the
00:29:35
prompts you've done over the past few
00:29:37
months
00:29:38
and select the best prompts are there
00:29:40
any that stick out to you and you're
00:29:41
like wow this is really good i'm proud
00:29:43
of myself
00:29:45
if you don't see any you like and you
00:29:47
aren't proud of any of these
00:29:49
maybe a good indicator do a little bit
00:29:50
more practicing right
00:29:53
so if you do find something that you
00:29:54
like build on those good ones try
00:29:56
writing them again now that you're more
00:29:58
experienced writer see if you can make
00:30:00
them better make them as good as you can
00:30:04
once you've done that curate and collect
00:30:07
all of your best pieces of work and use
00:30:09
those as your portfolio to secure your
00:30:12
first few clients and you can even let
00:30:14
them know hey here are some writing
00:30:16
prompts some sample case studies i did
00:30:18
in my development as a copywriter you
00:30:21
can look at these as an example
00:30:23
of the quality of work you can expect to
00:30:25
get from me that's how you should build
00:30:26
your portfolio because most you won't
00:30:28
have a client
00:30:30
and i know a lot of you ask how do i
00:30:32
build a portfolio if i don't have a
00:30:33
client this is how i've given you the
00:30:35
exercises to practice writing these
00:30:38
prompts writing copy writing different
00:30:41
forms of copy
00:30:42
if you do the practice exercise like
00:30:44
it's intended and you're getting good
00:30:45
and practicing over 30 60 70 80 days
00:30:48
whatever
00:30:49
you're gonna be writing some stuff that
00:30:50
you can use for your portfolio so do
00:30:53
just that
00:30:54
part six how to get your first
00:30:58
customer
00:30:59
so this is the big one and i know a lot
00:31:02
of you watching this just because i've
00:31:04
been doing this youtube thing for a
00:31:05
while and i've talked to thousands of
00:31:07
you a lot of you start this part before
00:31:11
the first five parts that i've outlined
00:31:13
in this course so
00:31:15
if you've gotten this far in the course
00:31:17
before i go any further if you've gotten
00:31:19
to this slide and you haven't honestly
00:31:21
given the first five parts of this
00:31:23
course an honest try you haven't done
00:31:25
the practice you haven't done the
00:31:26
learning you won't succeed at this part
00:31:28
so if you've gotten here without that go
00:31:30
back and do those exercises they're not
00:31:32
hard to do you just need to do them
00:31:34
so without further ado let's get into
00:31:37
how to get your first customer
00:31:39
the first thing you need to do is decide
00:31:41
where you're going to list your services
00:31:42
so i put up my fiverr profile here
00:31:44
because i'm a big time fiverr seller i
00:31:46
love fiverr and that's the focus of this
00:31:48
channel this is where i mainly sell my
00:31:50
services so fiverr could be a great
00:31:52
place for you to sell your services as
00:31:54
well there are a lot of other freelance
00:31:56
websites as well things like upwork
00:31:58
freelancer there's so many of them i
00:32:01
choose fiverr so this is what a fiverr
00:32:03
profile looks like you have your actual
00:32:04
profile on the left side there that
00:32:06
shows you your picture
00:32:08
reviews where you're from and i really
00:32:10
recommend using a picture of you
00:32:12
and then you have all the gigs that you
00:32:14
have listed for sale
00:32:15
so i have videos on my channel of how to
00:32:18
make great fiverr gigs but here's just a
00:32:21
quick rundown so you're going to want to
00:32:22
write a really good subject line and if
00:32:25
you've been doing the practice exercises
00:32:26
in this course you're probably pretty
00:32:28
good at that at this point
00:32:30
next you got to select your packages and
00:32:33
figure out how you're going to sell your
00:32:35
services i typically recommend offering
00:32:38
you know basic standard and premium
00:32:39
package i find that it gives people
00:32:41
enough variety to help hook them on if
00:32:44
they you know maybe they don't have a
00:32:45
big enough budget for your premium but
00:32:47
they'll hit up your standard gives them
00:32:48
options
00:32:49
then you get to decide on a price so i
00:32:51
talk about this extensively in a lot of
00:32:53
videos but
00:32:54
just as a starting point i'm in the camp
00:32:58
of starting at five dollars start at the
00:33:00
base baseline get your first five ten
00:33:02
fifteen orders and get five star ratings
00:33:05
on those orders by doing great work and
00:33:07
then up your prices because five star
00:33:08
ratings are very important to succeeding
00:33:10
on fiverr
00:33:12
but it's up to you a lot of people don't
00:33:13
like starting at five dollars do
00:33:15
whatever you're comfortable with
00:33:17
and then you gotta get a good profile
00:33:19
picture going on so you could use
00:33:20
something like canva take a picture
00:33:22
yourself you know put a little headline
00:33:24
a little bulleted list of what you offer
00:33:26
make it informative and you know clicky
00:33:28
because this is this along with your gig
00:33:31
title is what's going to entice people
00:33:33
to actually click through to your
00:33:34
service
00:33:35
and then next
00:33:36
probably the most important part after
00:33:38
they click through to your gig is your
00:33:40
description so this is something this is
00:33:42
the place where you got to accurately
00:33:44
describe what you're selling use some
00:33:46
related and relevant keywords to help
00:33:49
it appear in search and the most
00:33:52
important part if they're reading this
00:33:53
it's gotta get them to the point of
00:33:56
hitting continue and placing an order so
00:33:59
a lot of videos on my channel to get
00:34:00
started with this if you want to sell on
00:34:02
fiverr
00:34:03
next i just put up my website here it's
00:34:05
the only web property i have right now
00:34:07
but if you don't want to sell on a
00:34:08
freelance website you have the option of
00:34:11
creating your own website and offering
00:34:13
your services for sale there as well so
00:34:15
you'll notice i don't do that on my
00:34:17
website and the reason is is because
00:34:19
it's expensive fiverr takes care of a
00:34:22
lot of marketing a lot of back-end
00:34:24
support billing payroll uh taking
00:34:26
payments
00:34:28
i don't wanna have to worry about a lot
00:34:29
of that so i just sell on fiverr mainly
00:34:32
if you want to sell on your own website
00:34:34
you got to start thinking about are you
00:34:35
going to buy a crm are you going to do
00:34:37
paid marketing google ads facebook ads
00:34:39
what are you going to do i actually have
00:34:41
a video that talks about how much i've
00:34:43
actually saved by paying fiverr to host
00:34:45
my gigs their 20 cut
00:34:48
over doing it myself and it's pretty
00:34:50
substantial i think it was like 30 000
00:34:52
for the first couple years
00:34:54
so
00:34:55
this kind of wraps up where you're gonna
00:34:56
list your services but that's pretty
00:34:58
much it once you've learned how to
00:35:00
copyright you've built your portfolio
00:35:02
you got to post it for sale somewhere
00:35:03
whether it be fiverr or your own website
00:35:05
or another freelancing site and use your
00:35:08
skills that you've developed as a
00:35:09
copywriter to make these listings
00:35:11
awesome
00:35:12
so what's next
00:35:15
time
00:35:17
time time time time time so
00:35:19
what's next is doing the work putting in
00:35:22
the reps and being patient
00:35:25
it can take time to get your first
00:35:27
couple of orders as a fiber seller it
00:35:30
can take a couple of different
00:35:31
iterations of a fiverr gig to get one to
00:35:34
the point where it ranks in fiber search
00:35:37
it can take time to get your first 15
00:35:40
five star rating rated orders at five
00:35:43
dollars an order before you can up your
00:35:45
prices
00:35:46
this is where we're leaving off with
00:35:47
this presentation because the number one
00:35:49
thing i hear from people is that they're
00:35:52
impatient it's not working out for them
00:35:54
and they they always quote the amount of
00:35:56
time it's been it's been a week it's
00:35:58
been 24 hours it's been a month it can
00:36:00
take many months to start up your fiverr
00:36:02
business and i need to frame this for
00:36:04
you that that's not a bad thing starting
00:36:07
any business takes time and you got to
00:36:09
view fiverr as a business so if you go
00:36:12
through this course and you've done all
00:36:13
the practice you've truthfully taken the
00:36:15
course and put in the work to get good
00:36:17
at copywriting and it's taking you a
00:36:19
little bit of time to get your first
00:36:20
couple of orders
00:36:22
don't get discouraged instead of getting
00:36:25
mad at fiverr and quitting which will
00:36:27
result in you never making money try to
00:36:29
think about why it's taking time and if
00:36:31
you can identify certain things you can
00:36:33
improve on to help speed up that time
00:36:36
it will help you make money faster it'll
00:36:39
help you focus on doing something
00:36:40
productive versus negative thinking
00:36:42
about quitting or it's fiverr's fault or
00:36:45
fiverr sucks or whatever or freelancing
00:36:47
sucks
00:36:48
but time good things take time so that's
00:36:51
all i have for you today i hope this
00:36:53
course was helpful please honestly give
00:36:55
it a go if you want to make money as a
00:36:57
copywriter you totally can i believe in
00:37:00
you this is a practical course that i
00:37:02
think
00:37:03
any of you can go through that'll
00:37:05
prepare you to do just that but asides
00:37:07
from the information on this course and
00:37:09
the buyers who are going to be buying
00:37:10
your gigs on fiverr your success
00:37:13
lies on your shoulders it's up to you to
00:37:15
do the work it's up to you to practice
00:37:17
and get good at the skill and it's up to
00:37:19
you to sell the skills so i hope this
00:37:21
was helpful and that's it for today love
00:37:24
you all take care happy selling i hope
00:37:27
this was helpful cheers