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hello everyone and welcome to Mr
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simplify's tutorials in this tutorial
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we're gonna look into something very
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interesting we're gonna simplify the
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mukbang psychology we're gonna
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understand what mukbangs are why on
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Earth people choose to watch other
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people eat and what the impact is of
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such videos and as always we're gonna
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look into academic research to back any
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claims and observations now the internet
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as we know is a very fascinating place
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it's always fascinating to find out why
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people enjoy watching certain kind of
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content online more than a billion hours
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worth of YouTube content is watched by
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people around the world every single day
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and an interesting type of content
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called mukbangs came to my attention not
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too long ago and I was blown away by the
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fact that millions of people all over
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the world tune in to watch video streams
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to watch other people eat
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I was a bit late into the bandwagon I
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only understood what mukbangs are not
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too long ago
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so today in this video we're going to
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look into academic material to gauge the
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psychological reasons people have to
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choose to watch mukbangs and also look
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at the impact they have on the human
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mind and on our society there will be a
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very interesting discussion at the end
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of this video I want you to contribute
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to it for sure so please stay tuned till
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the end now Watermark banks for the
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uninitiated I want to start off on the
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term itself and where how it came about
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the word mukbang has its origins in
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South Korea It's a combination of the
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word merknun which means eating and bang
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song which means broadcast
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the word mukbang therefore means eating
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broadcast now in mukbang streams
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streamers would eat a variety of food
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often with high definition audio of
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chewing crunching slurping Etc
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some of this some of these videos are
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streamed live
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whereas others are actually recorded and
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they're recorded quite regularly now
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streamers often tend to communicate a
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lot it seems with the the viewers and
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also often destroy describe the The
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Taste the texture the fragrance of the
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food being consumed and many of them
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also consume an enormous quantity of
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food to try and provide the the viewer a
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multi-sensory experience
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so it's a very interesting kind of
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content now let's look categorically
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into the reasons people watch these
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videos of other people eating now there
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are various categories of reasons the
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first category is social reasons
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a number of studies conducted have
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revealed that a lot of people around the
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world live alone
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and either occasionally or constantly
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suffer from social isolation now
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watching mukbangs gives a lot of people
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an emotional connection and can help
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them cope with their isolation
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especially when it comes to eating now a
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study by Spence at all in 2019 concluded
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that mukbang could be used to
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psychologically facilitate the feelings
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of eating together with other another
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person
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so one can actually
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feel the presence of another person and
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feel that they're eating with somebody
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else Chloe 2019 specified that eating
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together is an important aspect of South
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Korean culture where mukbangs originated
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but other Studies have found that eating
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together is actually an important part
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of most cultures thereby explaining the
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global popularity of mukbangs now
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streams with multiple mukbangers eating
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together are often more popular than
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single streamer videos it is therefore
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clear that a lot of people want to be
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eating with other people
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and when this isn't possible in real
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life they resort to watching mukbangs
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while having their meals
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an interesting study by Gillespie 2019
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observed that certain female viewers get
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drawn to watching other females
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who were eating very large portions of
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unhealthy food in a loud and messy
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Manner and this could be because of
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their own eating styles
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and their own eating Styles being
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conservative and traditional so
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it's a very interesting observation
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conservative and contrasting eating
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Styles can actually lead to a person
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witnessing these videos of somebody more
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likely a woman eating a massive amount
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of food
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Bruno and Chung 2017 elaborates on
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another social aspect of mock Banks and
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these are the chats comments and likes
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which Grant people a sense of being a
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part of a community now human beings
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always like to be associated with some
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sort of a community some sort of a group
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they like a feeling of belongingness
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so mukbangs also facilitate a feeling of
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community to a lot of people a lot of
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mukbangers enable live chats and these
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live chats enable a social connection to
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a lot of viewers who can actually stay
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logged in and interact with one another
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even after the eating sessions are
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finished
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so that was social factors now let's
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look at the next factor which is diet
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and weight loss extremely interesting
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one of the things that mukbangs have
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become really wide known for is as aids
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to dieting and weight loss now Chloe
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2019 again stated that certain viewers
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extracted gratification from watching
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mukbangs as mukbangers would consume
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ample amounts of the very food that they
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wish to avoid eating as they were
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themselves on a diet
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Studies have also revealed that while
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certain people derive the pleasure of
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eating while watching others eat others
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can actually get disgusted by watching
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people eat vast amount of food and
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thereby get motivated to continue on
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their own diet they don't want to be
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like the person that they're watching
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donor 2017 observed that certain female
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viewers watch mukbangs to satisfy their
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own desire to satisfy their own actual
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desires of eating large amounts of
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unhealthy food while avoiding these
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themselves
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Gillespie 2019 stated that some viewers
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on diets create an alternate reality in
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their minds wherein they become the
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mukbangers while they eat and that they
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feel that their own Cravings are
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satisfied
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some mukbangers cater to dieting viewers
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themselves by letting such viewers
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decide what to eat so they actually give
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the option of deciding what to eat to
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the viewers themselves and dieting
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viewers would normally suggest Foods
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they themselves would avoid
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certain studies therefore went to the
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next stage by actually eating equating
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mukbangs to to pornography in a way and
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coining the term food porn they state
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that mukbangers responding to Fan
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requests live is actually similar to
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webcam porn and see mukbangers as being
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similar to Pawn Stars in a way who would
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eat anything else by their viewers in
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exchange of money the next category of
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reasons is sexual use continuing on from
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the idea of mukbangs being food porn we
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understand that there can be a sexual
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angle to viewing mukbangs donor 2017
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concluded that slim and attractive
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female mukbangers are often viewed by
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over overrated male viewers who tend to
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sexualize them it was also observed that
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mock bangers can often also be
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sexualized because of being in a private
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setup and also being vulnerable while
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eating a study by Pereira 2019 stated
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that the sexual attractiveness of
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mukbangers is directly related to their
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popularity not just their physical
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attractiveness other studies however
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found a more direct link or of
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likability to popularity
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a study in 2018 made an interesting
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observation that women having a large
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appetite and eating large amounts of
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harmful food goes against
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societal norms and can therefore then
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become sexually attractive to certain
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types of viewers very interesting
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the next category of reasons is an
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escape from reality now various Studies
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have also revealed that mukbangs can
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provide certain people an escape from
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reality some viewers tend to watch
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people eat exotic foreign foods which
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they don't themselves have access to now
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these could vary between people who are
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in hospitals for instance undergoing
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treatment to to youngsters who are
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hungry late at night and cannot order
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whatever type of food that they want to
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eat at that point in time so for these
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people it became it becomes like an
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alternate reality where they can
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actually look at content wherein other
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people are actually consuming these very
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types of food
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a 2015 study stated that many South
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Koreans use mukbangs as an escape from
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their hyper-competitive work lives
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but it's clear that this could hold true
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for for mukbang viewers all over the
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world not just restricted to South
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Koreans
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the next category of reasons is
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entertainment and gratification
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there are viewers who just watch
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mukbangs as a form of entertainment as
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simple as that and viewers who watch
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them because of a feeling of
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gratification or satisfaction now these
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are two slightly different things Vu
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2018 stated that exaggerated sounds of
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chewing and slurping produced in
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mukbangs can actually trigger an
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autonomous sensory Meridian response or
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called ASMR
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in some people so it is actually a
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feel-good response generated by your
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mind which essentially results in a
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tingling sensation in people's skin and
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also gives them a sense of happiness and
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relief
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so this is what makes them want to come
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back for more and more similar content
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so for some people it's not just
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entertainment but it is the
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gratification resulting from an ASMR and
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almost often becomes like a thing that
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they keep coming back to over and over
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again as it satisfies a special craving
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in their bodies there is also an element
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of amusement and satisfaction and
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gratification derived out of sharing
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eating videos with other people and
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deriving a community experience out of
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it now sharing and getting likes from
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other people is anyway a category of
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gratification in this day and age people
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like sharing content with the people
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that they're close to people also like
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getting likes and this is also the case
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for a specific type of content which is
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mukbangs
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now the next category is care and
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curiosity very important because many
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streamers share content as a means of
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sharing their life stories or Journeys
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some people provide great insights into
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their psyche and treat viewers as family
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or friends with whom they can actually
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share the ups and downs in their lives
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many viewers therefore get connected and
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also invested in their stories and want
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to find out what happens next these
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people maintain an emotional connect
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with these streamers
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many people want to find out more
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because they also tend to genuinely care
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about the streamer and their life story
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so there can be various reasons when it
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comes to care and curiosity but these
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are very important factors because
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streamers tend to tap into the emotions
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of the viewers and they want their
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viewers to come back for more and more
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content that they produce so these are
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most of the reasons most of the category
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of reasons for which people watch
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mukbangs now let's look into the impact
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of mukbang watching on the human mind
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and the human society that we live in
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today
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now the Journal of mental health and
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addiction published a piece in 2020
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about the impact of problematic mukbang
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watching the paper concludes that there
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is a definite link between problematic
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mukbang watching internet addiction and
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eating disorders now firstly problematic
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mukbang watching is different to
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recreational mukbang watching when
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individuals indulge in excessive mukbang
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watching to compensate for problems in
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real life
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that is termed as problematic mukbang
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watching so like most things in lives
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problems arise with excessive
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consumption and addiction so if you're
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somebody who watches an additional uh
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sorry an occasional mukbang video or two
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you know if if you're somebody who tunes
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into such videos time and again it's
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absolutely fine but if you're compelled
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to view them over and over again or to
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like really follow some mukbangers and
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come back to their videos every single
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day then there is a possibility that
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your watching pattern can be problematic
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so let's look into these two aspects
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associated with excessive consumption of
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not Banks Eating Disorders now when we
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talk about eating disorders a 2016 study
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established that watching videos of
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excessive consumption of food by healthy
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looking individuals can actually promote
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eating disorders in viewers and these
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Eating Disorders can be binge eating and
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bulimia nervosa now bulimia nervosa is a
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serious eating disorder wherein people
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eat excessive amounts of food and then
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get rid of food from their body by
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forcibly vomiting or consuming laxatives
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so they firstly could zoom a lot of food
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and then take it all out Studies have
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also shown that problematic mukbang
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watching can also lead to diminished
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pleasure received from actually eating
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in real life
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so it's clear that watching videos of
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food all the time can put you off food
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or make you over indulge
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now let's look into the second aspect
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internet addiction now when we talk
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about internet addiction several studies
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have stated that problematic mukbang
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watching can lead to increased use of
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the internet which can then lead to
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internet addiction now internet
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addiction is an umbrella term for
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dependency on activities that need the
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Internet
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these can include online gaming online
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gambling social networking pornography
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and other activities the possibility of
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internet addiction increases when there
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isn't offline equivalent for a
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particular activity so you have to
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depend on the internet and this is
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specifically the case with mukbangs now
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one is unlikely to be able to be in
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situations where they could just watch
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other people eat in real life
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so there is no offline equivalent to
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mukbang streams and internet addiction
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has always been equated to substance
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addiction by several studies the
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negative effects could include poor
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Sleep Quality insomnia academic failure
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relationship problems and more
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in parallel with general internet
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addiction one must also consider
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addiction to specific applications or
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avenues that can be used to watch
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certain types of mukbangs now at the
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start of the tutorial we spoke about two
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aspects individual problems and societal
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problems so let's look at societal
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problems in 2019 the American journal of
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clinical disorders reported a two-fold
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rise in Eating Disorders worldwide in
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the 2013 to 2018 period as compared to
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the 2000 to 2006 period so there is
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clearly a rise
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a substantial rise in beating disorders
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and the National Association of anorexia
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nerosa and Associated disorders reports
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that more than 10 000 people die in the
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United States because of Eating
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Disorders now it's clear that there are
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obviously several reasons leading to an
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increase in Eating Disorders today but
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with a link between mukbangs and eating
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disorders however stronger weak it is
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one has to question the continuing
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popularity increase of mukbangs and
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gauge its impact on their own minds and
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also the society that we're all a part
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of because
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indirectly or not to whatever extent we
00:17:54
are affected by this phenomenon again we
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are referring here to excessive and
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compulsive consumption of content and
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not just occasional viewing let's move
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on to the important discussion point
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then do you watch mukbangs if you do
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then what is the reason for you to watch
00:18:11
them if no then do you know people who
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watch mukbangs and what would be the
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potential reasons for them watching
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mudbanks if you follow mukbangers do you
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feel the urge to continually follow
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their their story their Journey or
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basically have an emotional connection
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with them and finally how do you think
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mukbang's affect the society we live in
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has it changed the society For Better or
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For Worse
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so please share your story in the
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comment section
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it will just add to the the learning
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step we've derived from this tutorial
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and it will also help you introspective
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will also help you understand your own
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mindset so please answer these questions
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or just share your story in the comment
00:18:59
section and as always thank you very
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much for your attendance to this
00:19:03
tutorial I hope this was helpful for you
00:19:07
it's a very interesting topic there are
00:19:09
other topics investigative topics that
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is that you want to cover in this
00:19:13
tutorial in this channel then please let
00:19:15
me know in the comment section and as
00:19:16
always please like comment subscribe and
00:19:21
share the word thank you very much take
00:19:24
care of yourself bye
