THEY WANT YOU TO CONSUME.

00:23:41
https://www.youtube.com/watch?v=E94OMGSZqsg

概要

TLDRThe video delves into the transformation of Procter & Gamble from a maker of animal-fat-based products to a leading player in the seed oil market with Crisco. It discusses how economic pressures led to the adoption of cheaper, toxic oils, which were marketed as healthy. Despite initial popularity, ongoing research linked these oils to severe health risks, raising questions about their safety. The video critiques the deceptive marketing practices that promoted vegetable oils while downplaying their negative effects, including the controversies surrounding trans fats and the role of major health organizations in misleading the public.

収穫

  • 🧼 Procter & Gamble started by making soap from animal fats.
  • 🌴 Ivory soap was made from cheaper coconut and palm oils.
  • 💰 Switching to cottonseed oil increased profits significantly.
  • 🧪 Edwin Kaiser developed hydrogenation to solidify cottonseed oil.
  • 🥓 Crisco was marketed as a healthy alternative to lard.
  • 📈 The consumption of seed oils spiked in America post-1970.
  • ⚠️ Research links vegetable oils to serious health issues.
  • 🏷️ The term 'vegetable oil' is misleading as most oils come from seeds.
  • 🩺 The American Heart Association supported the seed oil industry.
  • 🔍 Labeling laws evolved to conceal trans fat content in foods.

タイムライン

  • 00:00:00 - 00:05:00

    In the mid-1800s, Procter and Gamble found opportunities amidst economic downturns by substituting animal fat with cheaper coconut and palm oil for soap production, leading to the successful launch of Ivory soap. This pivot not only offered a purity alternative to consumers, but also increased profits significantly.

  • 00:05:00 - 00:10:00

    Recognizing the financial benefits of cost-effective oils, Procter and Gamble experimented with cottonseed oil, eventually transforming its toxic properties through a process called hydrogenation. This innovation led to the creation of Crisco, marketed as a healthier, affordable substitute for lard, which captured the American market's attention through catchy advertisements and strategic campaigns to encourage a shift from animal fats to industrial oils.

  • 00:10:00 - 00:15:00

    Following Crisco's success, Procter and Gamble diversified its product offerings by adopting various seed oils like soybean and corn oil, benefiting from their low cost and shelf stability. However, studies began emerging, indicating detrimental health effects linked to these polyunsaturated fats, igniting public concern around their safety, and prompting scrutiny of the company's practices.

  • 00:15:00 - 00:23:41

    Despite mounting evidence against the healthiness of hydrogenated oils and trans fats, Procter and Gamble maintained influence over public perceptions through strategic partnerships with organizations like the American Heart Association. Their marketing efforts created a narrative that framed vegetable oils as heart-healthy alternatives, resulting in widespread adoption of these products, contributing to long-term health issues among consumers.

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ビデオQ&A

  • What did Procter & Gamble initially produce in the 1800s?

    Procter & Gamble initially sold candles and soap made from animal fat.

  • What was a key factor in the shift from animal fat to vegetable oils?

    An economic downturn led Procter & Gamble to seek cheaper alternatives, resulting in the development of Crisco from cottonseed oil.

  • What health problems have been linked to vegetable oils?

    Studies have linked vegetable oils to high rates of cancer, Alzheimer's disease, and heart disease.

  • What is hydrogenated oil?

    Hydrogenated oil is created by a process that turns liquid oils into solids, often resulting in trans fats.

  • Why was Crisco marketed as a healthier alternative?

    Crisco was marketed as a cleaner, cheaper, and healthier alternative to animal fats, despite its industrial origins.

  • What role did the American Heart Association play in promoting vegetable oils?

    The AHA received significant funding from companies in the seed oil industry, which influenced their stance on promoting vegetable oils as heart healthy.

  • What are the claims about trans fats and heart disease?

    Research has shown higher consumption of trans fats is associated with increased risk of heart disease.

  • What is the relationship between seed oils and obesity?

    The video suggests that seed oils contribute to higher obesity rates due to their impact on fat storage in the body.

  • What dietary recommendation did U.S. guidelines still favor?

    U.S. dietary guidelines still recommend the use of canola, corn, and soybean oils.

  • How did Crisco's image change over the years?

    Crisco evolved from a potentially toxic product to a widely accepted cooking oil, despite emerging health concerns.

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  • 00:00:00
    so you're a Proctor and Gamble in the
  • 00:00:01
    mid-1800s you've been making a decent
  • 00:00:03
    living selling candles and soap made
  • 00:00:05
    from animal fat for a few decades now
  • 00:00:07
    but come 1870 and things are getting
  • 00:00:10
    tough there's an economic downturn and
  • 00:00:12
    you really really don't want to end up
  • 00:00:14
    on the streets like these Schmucks
  • 00:00:19
    so you quickly swap out the animal fat
  • 00:00:21
    in your soaps for a cheaper alternative
  • 00:00:22
    coconut and palm oil you call your new
  • 00:00:25
    creation Ivory soap
  • 00:00:27
    you Market it as a pure alternative to
  • 00:00:29
    all those nasty fat based soaps your
  • 00:00:32
    competitors are manufacturing and people
  • 00:00:34
    love it Ivory so it becomes the number
  • 00:00:36
    one soap used by hundreds of thousands
  • 00:00:38
    of people all around the world and since
  • 00:00:40
    you're manufacturing it from cheap
  • 00:00:41
    coconut and palm oil you're making more
  • 00:00:44
    money than ever before but then you
  • 00:00:46
    start thinking
  • 00:00:47
    we saved a ton of money switching from
  • 00:00:49
    expensive animal fat to cheap coconut
  • 00:00:51
    and palm oil but what if there was an
  • 00:00:53
    even cheaper oil we can use in our soap
  • 00:00:55
    even cheaper oil equals more profits so
  • 00:00:58
    you start experimenting with cottonseed
  • 00:01:00
    oil what is cottonseed oil you may ask
  • 00:01:03
    why haven't you heard about it before
  • 00:01:04
    that's because cottonseed oil was only
  • 00:01:06
    used as an industrial oil for
  • 00:01:08
    lubricating machines and stuff and it's
  • 00:01:10
    highly toxic causing things like
  • 00:01:12
    infertility pregnancy problems liver
  • 00:01:14
    damage respiratory problems and loss of
  • 00:01:16
    appetite but whatever let's just work
  • 00:01:18
    with it all you have to do is find a way
  • 00:01:19
    to remove the toxin gossipole from the
  • 00:01:21
    oil figure out how to turn this
  • 00:01:23
    permanently liquid oil into a solid and
  • 00:01:25
    you will be golden compared to coconut
  • 00:01:27
    oil conceit oil was Dirt Cheap so you
  • 00:01:30
    hire a chemist named Edwin Kaiser to try
  • 00:01:32
    to figure out a way to get around that
  • 00:01:34
    little toxicity issue with cottonseed
  • 00:01:35
    oil and boom Edwin Kaiser pulls through
  • 00:01:38
    he comes up with a chemical process
  • 00:01:39
    called hydrogenation and successfully
  • 00:01:41
    turns his highly toxic liquid oil into
  • 00:01:44
    solid gold you can see it now your
  • 00:01:46
    cottonseed oil Innovation would change
  • 00:01:48
    the world of toiletries forever but but
  • 00:01:50
    not all as you sat back and took in the
  • 00:01:53
    Glorious bar of solid oil sitting in
  • 00:01:55
    front of you something hits you see
  • 00:01:57
    unlike today where pretty much every
  • 00:01:58
    single family cooks with vegetable oils
  • 00:02:00
    in their kitchen back then every
  • 00:02:02
    housewife cooked with real animal fats
  • 00:02:04
    they come with animal fat in the form of
  • 00:02:06
    lard lard that was very pricey so you
  • 00:02:09
    thought to yourself wait a minute
  • 00:02:10
    doesn't this solid form of cottonseed
  • 00:02:12
    oil kind of remind you of lard why don't
  • 00:02:14
    we also Market it as a cheaper
  • 00:02:16
    alternative to lard people will love it
  • 00:02:18
    and so Crisco was born really Chris not
  • 00:02:22
    greasy sure the crisp goes in the french
  • 00:02:24
    fries because Crisco oil stays in the
  • 00:02:26
    pan all the oil almost watch I'll
  • 00:02:29
    measure the Crisco oil then fry these
  • 00:02:31
    potatoes and oh Crisco oil stays in the
  • 00:02:34
    pan and you poured everything you had
  • 00:02:36
    into a massive marketing campaign a
  • 00:02:39
    marketing campaign to inculcate the
  • 00:02:40
    masses into switching from natural
  • 00:02:42
    animal fat to this industrial food
  • 00:02:44
    product that started out as toxic Crisco
  • 00:02:46
    was new it was fresh it was so much
  • 00:02:48
    cheaper than buying real nasty animal
  • 00:02:50
    fats I mean come on what sounds better
  • 00:02:53
    to you nasty fatty animal lard or Crisco
  • 00:02:56
    there was simply no competition So
  • 00:02:59
    within just a few years America became
  • 00:03:01
    hooked on Crisco but then you thought to
  • 00:03:04
    yourself why just stop at cottonseed oil
  • 00:03:06
    there are so many other seed oils out
  • 00:03:08
    there so throughout the years this same
  • 00:03:10
    hydrogenation process used to turn
  • 00:03:12
    cottonseed oil into a solid would also
  • 00:03:14
    be used to create soybean oil corn oil
  • 00:03:16
    canola oil grapeseed oil and many other
  • 00:03:19
    industrial aceto amine vegetable oils
  • 00:03:21
    there that has a nice healthy ring to it
  • 00:03:23
    you know I always wonder about what PR
  • 00:03:25
    room came up with the word vegetable oil
  • 00:03:28
    they're not made from vegetable oils
  • 00:03:30
    vegetables like broccoli or anything
  • 00:03:32
    they're made from seeds and beans so
  • 00:03:35
    grapeseed oil like any of these grain
  • 00:03:36
    and Seed oils like corn oil canola oil
  • 00:03:39
    which comes from the rapeseed plants
  • 00:03:40
    soybean oil they're referred to
  • 00:03:42
    sometimes within the food industry as
  • 00:03:43
    RBD oils refined bleached and deodorized
  • 00:03:46
    oil yeah because they're they have like
  • 00:03:48
    these like again these harsh bitter Flav
  • 00:03:50
    flavor is Right some of them like like
  • 00:03:53
    the rapeseed contain toxins like urusic
  • 00:03:55
    acid they might want to change the name
  • 00:03:57
    of that seed yeah right doesn't it seem
  • 00:03:59
    like a rude way you know you want a
  • 00:04:01
    murder fruit no you know what I'm saying
  • 00:04:03
    yeah like why is it rape seed exactly
  • 00:04:05
    and it works by 1980 almost every
  • 00:04:08
    restaurant in the U.S switched over to
  • 00:04:09
    using these cheaper seed oils in their
  • 00:04:11
    fryers and by 1993 Americans were
  • 00:04:14
    consuming an average of 30 grams of seed
  • 00:04:16
    oils per day compared to Just 2 grams in
  • 00:04:18
    1909 and for you as Procter and Gamble
  • 00:04:21
    life couldn't be better you were making
  • 00:04:23
    millions but then something happened
  • 00:04:25
    that would turn your fairy tale into a
  • 00:04:27
    nightmare the study started coming out
  • 00:04:29
    studies showing that polysaturated fat
  • 00:04:31
    found in vegetable oils turns into a
  • 00:04:34
    varnish-like substance in the intestines
  • 00:04:36
    like this kind of varnish that vegetable
  • 00:04:38
    oil is linked to high rates of cancer
  • 00:04:40
    Alzheimer's disease and heart disease
  • 00:04:42
    and because these oils are not natural
  • 00:04:44
    like their names want you to think they
  • 00:04:45
    get stored deep in our tissues and brain
  • 00:04:47
    so everyone's walking around with old
  • 00:04:49
    talks of oil in their bodies slowly
  • 00:04:52
    inching them towards disease these fats
  • 00:04:54
    also integrate themselves into your body
  • 00:04:56
    you are what you eat right and this is
  • 00:04:57
    especially true for the kinds of fats
  • 00:04:59
    that we consume any polyunsaturated fat
  • 00:05:00
    You Give a Pig is ending up in its fat
  • 00:05:02
    any polyun texture to fat that you or I
  • 00:05:04
    eat is ending up in our fat tissue this
  • 00:05:06
    is how much natural fats from things
  • 00:05:07
    like beef pork Dairy have been in our
  • 00:05:09
    diet since 1960 this line is for
  • 00:05:11
    vegetable oils and this line is the
  • 00:05:14
    Obesity rates
  • 00:05:18
    Procter and Gamble fooled us all Trotter
  • 00:05:21
    and Gamble and all these other companies
  • 00:05:23
    fooled us into throwing away perfectly
  • 00:05:25
    fine natural fats that came from real
  • 00:05:27
    animals in exchange for these food
  • 00:05:29
    products food products that started out
  • 00:05:31
    as toxic Industrial Waste and yet we
  • 00:05:34
    willingly take the bite every single day
  • 00:05:37
    Popular Science wrote what was garbage
  • 00:05:39
    in 1860 was fertilizer in 1870 cattle
  • 00:05:42
    feed in 1880 and table food and many
  • 00:05:44
    things else in 1890 End quotes but today
  • 00:05:47
    today industrial seed oils are found
  • 00:05:49
    everywhere from fast food to restaurant
  • 00:05:51
    kitchens to cookies crackers chips candy
  • 00:05:54
    vegetable Puffs granola bars and even
  • 00:05:55
    nut milks you and your family probably
  • 00:05:57
    have some in your pantry right now the
  • 00:05:59
    seed oil industry oiled up America they
  • 00:06:02
    oiled up the world and they're raking in
  • 00:06:04
    a quarter of a trillion dollars every
  • 00:06:06
    year from it at your expense stay
  • 00:06:08
    dangerous subscribe for more and this is
  • 00:06:10
    the evil business of seed oils
  • 00:06:14
    Chris Goyle wouldn't let me down it's
  • 00:06:17
    nice to know you can trust Crisco oil to
  • 00:06:19
    fry chicken that doesn't taste greasy
  • 00:06:22
    today I try my best to cut out all seed
  • 00:06:25
    oils for my diet and something I've also
  • 00:06:27
    started obsessing over is longevity
  • 00:06:29
    living longer healthier and reversing
  • 00:06:31
    aging and the great news is that
  • 00:06:33
    longevity research has exploded over the
  • 00:06:34
    past few years and researchers have
  • 00:06:36
    actually found real supplements that you
  • 00:06:38
    can take that have been shown to
  • 00:06:39
    decrease aging if you follow people like
  • 00:06:41
    Dr David Sinclair you know that he takes
  • 00:06:43
    something called nmn and Resveratrol
  • 00:06:46
    that's because taking these two things
  • 00:06:47
    increases something called NAD Plus in
  • 00:06:49
    your body NAD plus is insanely important
  • 00:06:52
    for your longevity because it helps with
  • 00:06:54
    things like DNA repair energy metabolism
  • 00:06:56
    and mitochondrial function so you
  • 00:06:58
    definitely want to supplement it I was
  • 00:07:00
    ready to buy some but the problem was I
  • 00:07:02
    didn't know what brand to trust because
  • 00:07:04
    the supplement industry is super super
  • 00:07:05
    sketchy sure you can pick some up on
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    Amazon but how do you know how much
  • 00:07:09
    actual nmn is in there or if it's been
  • 00:07:11
    tested for toxic metals or if it was
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    made in China That's why when I found
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    out about Verso from the concrete
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    podcast big fan I bought someone with my
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    own money on the spots and I've been
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    taking their cell being supplement every
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    day since all you got to do is take two
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    of these capsules every day
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    and boom you got your daily dose of nmn
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    Resveratrol and something called TMG but
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    what I really love about Verso is that
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    their products are made in California
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    they perform third-party testing on
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    every batch that you can check on their
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    website they store their stuff in coach
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    stores so the molecules don't degrade
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    and they come to this cute packaging I
  • 00:07:43
    am a sucker for good product design I am
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  • 00:08:02
    sure this is gonna work why not I made a
  • 00:08:05
    Crisco pie yeah me too but a cake I
  • 00:08:08
    think you should have waited till your
  • 00:08:09
    wife gets back Crisco first hit grocery
  • 00:08:11
    shelves in 1911 and going in your
  • 00:08:13
    marketing teams knew they couldn't just
  • 00:08:14
    let the ingredients speak for themselves
  • 00:08:16
    you had to convince the American public
  • 00:08:18
    that eating a chemically solidified slab
  • 00:08:20
    of cottonseed oil that previously could
  • 00:08:22
    have rented you in Fertile was not only
  • 00:08:24
    normal but better for you you had to
  • 00:08:26
    convince the public that it was even
  • 00:08:27
    better than butter so to achieve this
  • 00:08:30
    monstrous feat you are gonna have to
  • 00:08:31
    launch one of the most epic advertising
  • 00:08:33
    campaigns in American history to do that
  • 00:08:35
    you hired Jay Walter Thompson a
  • 00:08:38
    legendary full-service Ad Agency created
  • 00:08:40
    by the American advertising Pioneer by
  • 00:08:42
    the same name J Walter Thompson was
  • 00:08:44
    actually the very first full-service Ad
  • 00:08:46
    Agency in America as well and they got
  • 00:08:48
    to work right away they mailed samples
  • 00:08:50
    of criscoll to restaurants and grocery
  • 00:08:51
    stores they handed out Crisco fried
  • 00:08:53
    donuts in the streets they give away
  • 00:08:55
    free Crisco cookbooks with every
  • 00:08:56
    purchase which all sound like standard
  • 00:08:58
    marketing tactics today but back then it
  • 00:09:00
    was nothing short of revolutionary you
  • 00:09:02
    tell the writers at the age to say
  • 00:09:04
    Crisco is digestible although you had no
  • 00:09:07
    scientific proof of this it sure does
  • 00:09:08
    sound good and you also make sure that
  • 00:09:10
    no one ever mentions the word cottonseed
  • 00:09:12
    because that would just remind people of
  • 00:09:14
    self-detergent and Machinery lubricant
  • 00:09:16
    and not something that you would want to
  • 00:09:18
    consume the only thing on the
  • 00:09:19
    ingredients list is a hundred percent
  • 00:09:21
    shortening and if anyone ever asks you
  • 00:09:23
    what shortening is you say it's made
  • 00:09:25
    from vegetables in reality cottonseed is
  • 00:09:27
    a seed but sure I guess you could
  • 00:09:29
    technically call it a vegetable if you
  • 00:09:31
    really wanted to it grows on complaints
  • 00:09:33
    doesn't it and vegetables also grow on
  • 00:09:35
    Plants so it's basically the same thing
  • 00:09:37
    and all of this mislabeling and
  • 00:09:39
    misinformation was happening at the
  • 00:09:40
    perfect time in history because detailed
  • 00:09:42
    food labeling loss from the FDA wouldn't
  • 00:09:44
    be mandated until the late 60s So for 50
  • 00:09:47
    sweet years you could say Crisco was
  • 00:09:49
    whatever you wanted it to be
  • 00:09:52
    makes my process flaky is all good ass
  • 00:09:55
    cause I get out my Crisco and I do some
  • 00:09:57
    special bacon
  • 00:09:59
    I love trying out no recipe
  • 00:10:03
    cookies
  • 00:10:04
    or flavor Crisco is
  • 00:10:07
    and within just a few short years Crisco
  • 00:10:10
    officially became the American Baker's
  • 00:10:12
    best friend but why stop there why not
  • 00:10:14
    use all your Crisco expertise to expand
  • 00:10:16
    your product line even more
  • 00:10:18
    [Music]
  • 00:10:20
    Betsy
  • 00:10:27
    oil after World War II Proctor and
  • 00:10:30
    Gamble started experimenting with
  • 00:10:31
    partial hydrogenation so instead of
  • 00:10:34
    turning cottonseed oil into a solid they
  • 00:10:36
    just kind of stopped halfway leaving it
  • 00:10:37
    as a liquid while still removing all the
  • 00:10:39
    toxic chemicals color and bad smells
  • 00:10:41
    this partially hydrogenated oil could be
  • 00:10:44
    kept on the shelf for years unlike
  • 00:10:46
    disgusting animal fat restaurants love
  • 00:10:48
    that because they didn't have to keep
  • 00:10:49
    changing the oil in their fryers they
  • 00:10:51
    could just keep reusing it it just never
  • 00:10:53
    went bad what a miracle right Nabisco
  • 00:10:55
    and craft love that because their
  • 00:10:56
    cookies could stay on Warehouse shelves
  • 00:10:58
    for months and months and months and
  • 00:10:59
    still be crunchy and during this new era
  • 00:11:01
    of hydrogenated oils Proctor and Gamble
  • 00:11:04
    ditched the rancid cotton seed oil that
  • 00:11:06
    they collected from cotton farms for an
  • 00:11:07
    even cheaper alternative the leftover
  • 00:11:09
    rinses soybean oil from animal feed
  • 00:11:11
    production so we went from using real
  • 00:11:14
    animal fat to coconut and palm oil to
  • 00:11:16
    cottonseed oil to Now using a waste
  • 00:11:18
    product from animal feed production you
  • 00:11:19
    know the stuff that isn't even fit for
  • 00:11:21
    animals to consume
  • 00:11:23
    that sounds yummy so now Crisco products
  • 00:11:26
    no longer contain cottonseed oil no
  • 00:11:28
    that's far too luxurious for the masses
  • 00:11:30
    now Crisco only contains soybean oil and
  • 00:11:33
    your Empire only continued to grow
  • 00:11:36
    [Music]
  • 00:11:38
    today's Crisco oil is remarkably clear
  • 00:11:41
    remarkably light so you taste your fish
  • 00:11:43
    not our oil and there's no cholesterol
  • 00:11:51
    but then just like crisco's lard
  • 00:11:53
    alternative scientists started telling
  • 00:11:55
    the world just how bad these
  • 00:11:56
    hydrogenated oils were for your body and
  • 00:11:59
    so the War Began
  • 00:12:02
    boom gets new Crisco oil you're gonna
  • 00:12:05
    love eating light baby you're the one
  • 00:12:07
    you're the one with the healthy in my
  • 00:12:09
    healthy appetite with all this talk of
  • 00:12:12
    vegetable oils being the New Frontier
  • 00:12:13
    scientists All Over America started
  • 00:12:15
    getting suspicious how can an oil this
  • 00:12:17
    process be good for you and if it was
  • 00:12:19
    why didn't we think of it first so they
  • 00:12:22
    headed for the labs and what they found
  • 00:12:23
    was not flattering for you one group of
  • 00:12:25
    scientists found that although replacing
  • 00:12:27
    animal fats with vegetable oils did
  • 00:12:29
    lower cholesterol by 13 it also made you
  • 00:12:32
    twice as likely to die from cancer
  • 00:12:33
    another group replaced animal fats with
  • 00:12:36
    vegetable oils in the diets of men who
  • 00:12:38
    had a history of heart disease and
  • 00:12:39
    discovered that the ones who ate
  • 00:12:40
    vegetable oil had a higher chance of
  • 00:12:42
    dying this wasn't exactly music to your
  • 00:12:44
    ears but you also weren't too worried
  • 00:12:46
    about a few nerds in the lab because
  • 00:12:48
    even though scientists were telling the
  • 00:12:50
    world how bad vegetable oils were for
  • 00:12:52
    your health you had already formed a
  • 00:12:53
    secret alliance with the one
  • 00:12:54
    organization that mattered most the
  • 00:12:57
    American Heart Association or aha if you
  • 00:13:00
    took all the cigarettes in the world and
  • 00:13:02
    laid them end to end you would never had
  • 00:13:06
    time to smoke a single foreign
  • 00:13:08
    [Music]
  • 00:13:16
    in the 40s and 50s the American Heart
  • 00:13:19
    Association wasn't the huge non-profit
  • 00:13:21
    it is today back then heart disease in
  • 00:13:23
    the American Heart Association wasn't
  • 00:13:25
    exactly a big deal to most Americans but
  • 00:13:28
    you knew something was coming you knew
  • 00:13:30
    the truth about your cheap oils would
  • 00:13:31
    eventually be revealed so you went on
  • 00:13:34
    the offensive in 1949 you chose the
  • 00:13:36
    American Heart Association to receive a
  • 00:13:38
    1.5 million dollar prize from a national
  • 00:13:41
    radio competition that you happen to be
  • 00:13:43
    the sponsor of 1.5 million dollars in
  • 00:13:46
    1949 would be the equivalent of 19
  • 00:13:48
    million dollars today a huge paycheck
  • 00:13:50
    for a relatively unknown organization
  • 00:13:52
    like the AHA generous right and it
  • 00:13:55
    helped them go National overnight the
  • 00:13:57
    AHA now had all the power and resources
  • 00:13:59
    it would ever need to influence the
  • 00:14:01
    masses what the Russian would have
  • 00:14:03
    influenced the masses in well these
  • 00:14:05
    scientists are humans at the end of the
  • 00:14:06
    day humans that would like to maintain
  • 00:14:08
    their prestigious titles and positions
  • 00:14:10
    if possible so if the AHA wanted daddy's
  • 00:14:12
    money to keep rolling in it would be in
  • 00:14:14
    their best interest to maybe not bad now
  • 00:14:17
    vegetable oils it would maybe be in
  • 00:14:19
    their best interest to paint vegetable
  • 00:14:21
    oils in the best light possible and then
  • 00:14:23
    they of course as we know they got a
  • 00:14:25
    huge boost when the American Heart
  • 00:14:27
    Association started recommending
  • 00:14:28
    polyunsaturated vegetable oils to
  • 00:14:31
    replace saturated fats and this was a
  • 00:14:34
    tremendous boost to the vegetable oil
  • 00:14:36
    industry so thanks to your new
  • 00:14:38
    propaganda arm you the seed oil industry
  • 00:14:40
    finally had free rain to Market your
  • 00:14:42
    oils as good for your heart and overall
  • 00:14:44
    health so you went around advertising
  • 00:14:46
    all the upsets of the scientific studies
  • 00:14:48
    we've mentioned earlier that seed oils
  • 00:14:50
    lowered cholesterol by 13 that they're
  • 00:14:52
    way healthier than butter that they're
  • 00:14:54
    so clear and white there's no way you
  • 00:14:55
    could doubt their purity gets new Crisco
  • 00:14:58
    oil you're gonna love eating light but
  • 00:15:01
    that wasn't all because in 1961 a study
  • 00:15:03
    would be released by the AHA that would
  • 00:15:05
    forever change the way Americans thought
  • 00:15:07
    about vegetable oil the study was done
  • 00:15:09
    by a famous physiologist named Ansel
  • 00:15:11
    keys and it said that animal fats like
  • 00:15:13
    butter actually raised cholesterol and
  • 00:15:15
    high cholesterol causes heart attacks
  • 00:15:17
    his solution replace your thick
  • 00:15:19
    disgusting animal fat with vegetable
  • 00:15:21
    oils because of their proven ability to
  • 00:15:23
    lower cholesterol by 13 and the world
  • 00:15:25
    ate it up and with that the seed oil
  • 00:15:28
    industry had achieved something
  • 00:15:29
    staggering what was garbage in 1860 was
  • 00:15:32
    fertilizer in 1870 cattle feed in 1880
  • 00:15:35
    table food and many things else in 1890
  • 00:15:37
    and now what's the hottest new health
  • 00:15:39
    food in 1961 and oh have we paid the
  • 00:15:43
    price
  • 00:15:44
    [Music]
  • 00:15:45
    here's Crisco cooking up fries and
  • 00:15:48
    because most of it comes back there's no
  • 00:15:49
    oily taste
  • 00:15:53
    the process of hydrogenation major
  • 00:15:55
    vegetable oils edible but there was a
  • 00:15:58
    caveats see during the hydrogenation
  • 00:16:00
    process a new type of fat is created
  • 00:16:02
    trans fats you could call this fat
  • 00:16:04
    man-made frankenfat in general trans fat
  • 00:16:07
    is considered the worst fat anyone could
  • 00:16:09
    eat because it's not from nature it's an
  • 00:16:12
    artificial fat that's produced through
  • 00:16:13
    the hydrogenation process these
  • 00:16:15
    polyunsaturated saturated fats as I
  • 00:16:17
    mentioned the oils that that are rich in
  • 00:16:19
    them have trans fats which we know are
  • 00:16:22
    not friendly to your cardiovascular
  • 00:16:23
    system they're not friendly to your
  • 00:16:25
    brain higher consumption of trans fats
  • 00:16:27
    is associated with higher risk for
  • 00:16:29
    developing Alzheimer's disease and worse
  • 00:16:31
    memory function even in the young and
  • 00:16:32
    healthy
  • 00:16:33
    potential is that every single day all
  • 00:16:36
    of us in the western world if we're
  • 00:16:38
    eating excess vegetable oils excess
  • 00:16:39
    polyunsaturated fats specifically
  • 00:16:41
    linoleic acid we are driving a signal to
  • 00:16:44
    our adipocytes that winter is coming get
  • 00:16:46
    fat stay fat whoa and by the 1980s all
  • 00:16:51
    those pesky scientists that keep trying
  • 00:16:52
    to debunk your healthy oil claims we're
  • 00:16:54
    getting really concerned about these
  • 00:16:56
    artificial trans fats in 1990 two Dutch
  • 00:16:58
    scientists released a study revealing
  • 00:17:00
    that artificial trans fats actually
  • 00:17:01
    raise your cholesterol even more than
  • 00:17:03
    animal fats do causing a huge risk for
  • 00:17:06
    coronary heart disease this was not what
  • 00:17:08
    you and your other vegetable oil Giants
  • 00:17:10
    wanted to hear so you tried to fight
  • 00:17:12
    science with science in 1994 a group of
  • 00:17:14
    edible oil manufacturers funded Joseph
  • 00:17:16
    Judd a scientist from the U.S department
  • 00:17:19
    of Agriculture to try to prove that
  • 00:17:21
    trans fats didn't cause heart disease
  • 00:17:22
    but it didn't work Joseph ended up with
  • 00:17:25
    the same results as a Dutch scientist
  • 00:17:26
    and this finally caused the FDA to
  • 00:17:28
    finally pressure the seed oil industry
  • 00:17:30
    to at least label how much trans fats
  • 00:17:32
    are in your products as simple as the
  • 00:17:34
    request seemed you really didn't want to
  • 00:17:36
    do it why because your Crisco shortening
  • 00:17:39
    contains 50 trans fat and according to
  • 00:17:42
    the studies if just two percent of your
  • 00:17:44
    daily fat intake comes from trans fat
  • 00:17:45
    your risk of heart disease goes up by 23
  • 00:17:49
    people were basically spreading heart
  • 00:17:51
    attack on their morning toast the fda's
  • 00:17:53
    decision to make trans fat information
  • 00:17:54
    public could end June so what did you do
  • 00:17:57
    you reformulated you went to none other
  • 00:18:00
    than Monsanto the company behind agent
  • 00:18:02
    orange GMOs seed licensing which
  • 00:18:04
    practically makes them the company that
  • 00:18:06
    owns the world's food supply watch our
  • 00:18:07
    private documentary on Monsanto by
  • 00:18:09
    clicking that join button below and you
  • 00:18:11
    asked Monsanto to create a genetically
  • 00:18:13
    modified soybean that doesn't produce
  • 00:18:15
    artificial trans fats in the
  • 00:18:16
    hydrogenation process what did anyone
  • 00:18:18
    really think you were going to learn
  • 00:18:20
    from your mistakes and go back to a
  • 00:18:22
    healthier more expensive oil Source
  • 00:18:23
    don't be silly thanks to monsanto's GMO
  • 00:18:26
    genius you got what you wanted now all
  • 00:18:29
    your packages sported a big red stamp
  • 00:18:31
    saying zero trans fat so everyone knew
  • 00:18:33
    you were the good guy now the guy
  • 00:18:35
    looking out for everyone's Health but
  • 00:18:37
    there's just one last secret one last
  • 00:18:39
    loophole you use to Rebrand into a
  • 00:18:41
    health-conscious alternative fat brand
  • 00:18:42
    see when the FDA announced in 2003 that
  • 00:18:45
    you guys had to put trans fat content on
  • 00:18:47
    your labels you were actually still
  • 00:18:49
    allowed to say zero trans fat as long as
  • 00:18:51
    the product didn't have more than 0.5
  • 00:18:52
    grams per serving according to the fda's
  • 00:18:55
    rules the key word here is per serving
  • 00:18:58
    so if one tablespoon of Crisco has 12
  • 00:19:00
    grams of fats and 0.5 grams of that is
  • 00:19:03
    artificial trans fat then 8.3 percent of
  • 00:19:05
    the fat content is trans fat
  • 00:19:08
    and a study said if two percent of the
  • 00:19:10
    fat you eat is trans fat it could cost a
  • 00:19:12
    23 increase in heart disease I know I
  • 00:19:15
    know I know it's enough to make an oil
  • 00:19:16
    tycoon's head spin but this still wasn't
  • 00:19:19
    the end you needed to ride the zero
  • 00:19:21
    grams of trans fat way for as long as
  • 00:19:22
    possible before your time finally ran
  • 00:19:24
    out
  • 00:19:27
    [Music]
  • 00:19:37
    today we're going to talk about
  • 00:19:38
    eliminating toxic seed oils and
  • 00:19:41
    margarine is terrible for you vegetable
  • 00:19:43
    oil yeah and now people know what's
  • 00:19:45
    really good for you is grass-fed butter
  • 00:19:46
    the grass-fed butter is actually not bad
  • 00:19:48
    for you at all the more I dig into it
  • 00:19:50
    the more I believe this is the center of
  • 00:19:51
    human chronic health issues the year is
  • 00:19:54
    2015 and the FDA has officially banned
  • 00:19:57
    artificial trans fats from All Foods
  • 00:19:59
    giving everyone until 2018 to get them
  • 00:20:01
    completely out of their products except
  • 00:20:03
    the 0.5 grams per serving because we all
  • 00:20:05
    need a little wiggle room this is why
  • 00:20:07
    you'll still see Crisco sitting on
  • 00:20:09
    grocery store shelves with 0.5 grams of
  • 00:20:11
    fat missing from the nutrition label and
  • 00:20:13
    even though shortening is way less
  • 00:20:14
    popular than it was in the 60s and 70s
  • 00:20:16
    is still available to buy people are
  • 00:20:19
    still using it in online cooking videos
  • 00:20:21
    certainly high fructose corn to syrup is
  • 00:20:23
    not helping anything but I think it's
  • 00:20:26
    important for people to understand that
  • 00:20:27
    that might not be the only villain and
  • 00:20:28
    that a lot of people might get rid of
  • 00:20:30
    the sugar but then continue eating
  • 00:20:31
    processed food or hummus with canola oil
  • 00:20:34
    or you know chips from the store that
  • 00:20:36
    are cooked in soybean oil and not stand
  • 00:20:37
    it and this could be driving a lot of
  • 00:20:39
    the disease that we're seeing in a
  • 00:20:41
    really subtle way some restaurants have
  • 00:20:43
    molded their entire business structure
  • 00:20:44
    around these cheap long lasting oils
  • 00:20:46
    even in and out the legendary Burger
  • 00:20:48
    chain in the west coast of America
  • 00:20:49
    proudly proclaims that their french
  • 00:20:51
    fries are only fried in 100 sunflower
  • 00:20:53
    oil and because the label says trans fat
  • 00:20:56
    free we think it's okay to eat at least
  • 00:20:59
    it's better than before right yeah well
  • 00:21:01
    these trans fat free oils actually might
  • 00:21:04
    be worse than their High trans fat
  • 00:21:05
    counterparts studies are coming out on
  • 00:21:08
    the dangerous chemicals created by trans
  • 00:21:09
    fat free oil that has been heated over
  • 00:21:11
    and over again in restaurant Friars
  • 00:21:13
    aldehydes one of the aldehydes is a
  • 00:21:16
    formal marker for your cancer for cancer
  • 00:21:18
    risk and aldehydes are created and are
  • 00:21:22
    just created in huge amounts in Fry when
  • 00:21:26
    they fry food in in polyunsaturated oils
  • 00:21:29
    restaurant owners are saying that this
  • 00:21:30
    oil is creating a strange gooey
  • 00:21:32
    substance that is impossible to clean
  • 00:21:34
    off their walls turns out that gooey
  • 00:21:36
    substance is actually a polymer he said
  • 00:21:38
    the polymers this these degraded
  • 00:21:41
    molecules were so unstable
  • 00:21:44
    that when they would put the uniforms in
  • 00:21:46
    the backs of trucks to go take them to
  • 00:21:48
    the cleaners the uniforms would
  • 00:21:49
    spontaneously combust
  • 00:21:53
    um and then when they took them to they
  • 00:21:55
    cleaned them and they put them in the
  • 00:21:56
    dryers there were still so many of these
  • 00:21:58
    toxic chemicals in them that they would
  • 00:22:00
    they would explode in the dryers
  • 00:22:02
    so I mean just imagine we're just all
  • 00:22:04
    putting this in our bodies once more
  • 00:22:07
    studies on the effects of these new oils
  • 00:22:08
    hit mainstream media Crisco Mozilla and
  • 00:22:11
    all the other vegetable oil brands will
  • 00:22:12
    probably have to adjust again whatever
  • 00:22:14
    they do we probably won't know about it
  • 00:22:16
    until three decades from now and by then
  • 00:22:19
    the damage will already have been done
  • 00:22:23
    foreign
  • 00:22:23
    to this day U.S dietary guidelines still
  • 00:22:26
    say that we should cope with Canola corn
  • 00:22:28
    and soybean oil that's right even after
  • 00:22:30
    all of this the edible oil industry
  • 00:22:32
    still has the faithful backing of the US
  • 00:22:34
    governments that is how powerful they
  • 00:22:37
    are and you want to know what else the
  • 00:22:38
    government shoves down our throats
  • 00:22:40
    fluoride you know Florida right it's in
  • 00:22:42
    your toothpaste tap water table saw
  • 00:22:44
    bottled water the government doesn't let
  • 00:22:46
    you escape it even if you wanted to why
  • 00:22:48
    because it's good for you they say it's
  • 00:22:50
    good for your teeth it prevents cavities
  • 00:22:52
    when in reality in reality floorway
  • 00:22:54
    started out as a harmful poison that was
  • 00:22:56
    part of the aluminum manufacturing
  • 00:22:58
    process in reality high doses of
  • 00:23:00
    fluoride have been found to lower IQ in
  • 00:23:02
    children among many other very bad
  • 00:23:04
    things and yet for some reason floorway
  • 00:23:06
    was able to go from this manufacturing
  • 00:23:08
    poison to something that's good for you
  • 00:23:10
    that we need to shove into your water
  • 00:23:11
    supply for some reason the United States
  • 00:23:13
    Canada Australia Ireland New Zealand and
  • 00:23:16
    the United Kingdom generously provide
  • 00:23:18
    you with fluoride air tap water free of
  • 00:23:19
    charge why click the card on the screen
  • 00:23:22
    to watch our new documentary on Florida
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    right now now on our new channel called
  • 00:23:25
    evil food supply I created this new
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    channel because I've been getting way
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    more serious about my health so this
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    channel will be a way for me to force
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    myself to study all the evils of our
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    modern diet so we all benefit
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    click the card to watch And subscribe
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    now
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    [Music]
タグ
  • Procter & Gamble
  • Crisco
  • Vegetable oils
  • Hydrogenation
  • Health risks
  • Trans fats
  • American Heart Association
  • Marketing
  • Obesity
  • Dietary guidelines