8 BONUS 1 Day Meta Ads Testing

00:38:41
https://www.youtube.com/watch?v=FjPdl1sXcpY

概要

TLDRVideo ini membincangkan cara menguji iklan Meta dengan cepat hanya dalam masa 24 jam menggunakan pendekatan inovatif yang dikenali sebagai 'color blocks'. Ketahui betapa pentingnya ujian iklan untuk semua pemasar dalam menentukan apa yang disukai pasaran tanpa perlu membazirkan bajet iklan yang besar. Kaedah ini memperkenalkan penggunaan warna kontras pada blok warna untuk menarik perhatian dan menguji idea-idea atau titik kesakitan pasaran. Dengan mengikuti teknik ini, pemasar boleh mengenal pasti pemenang yang terbukti dengan cepat dan mengoptimumkan kekuatan kempen mereka berdasarkan hasil ujian. Disertakan langkah-demi-langkah cara menyediakan ujian, termasuk cara menentukan audiens, tetapan iklan, dan mengenalpasti pemenang melalui metrik kos per klik dan kadar klik – tanpanya menjejaskan jumlah bajet iklan.

収穫

  • 🎨 'Color blocks' menarik perhatian pada iklan.
  • 💡 Penting untuk menguji iklan sebelum perbelanjaan besar.
  • 📈 Pasaran menentukan iklan mana yang berjaya.
  • ⏱️ Teknik ini mendapat hasil dalam 24 jam.
  • 💸 Kos ujian iklan dihadkan pada $30.
  • 📊 Metrik penting untuk menilai keberkesanan iklan.
  • 👥 Fokus pada saiz audiens 4-5 juta.
  • 🔍 Contohnya dari pengalaman sebenar pasaran.
  • 💡 Gunakan teks dari titik kesakitan atau idea besar.
  • 📊 Gunakan kos per klik dan klik lalu lintas untuk analisis.

タイムライン

  • 00:00:00 - 00:05:00

    Maklumat tentang kepentingan ujian iklan untuk pemasar serius, di mana kejayaan iklan bergantung kepada keputusan pasaran dan keutamaan audiens. Pengujian membantu mengelakkan penggunaan sumber secara berlebihan pada iklan yang kurang berkesan.

  • 00:05:00 - 00:10:00

    Penurunan kelewatan hasil dari ujian cara lama yang mengambil masa terlalu lama dan memerlukan belanja yang besar. Peralihan terhadap kaedah ujian baru yang lebih cepat dan murah untuk mengenal pasti pemenang yang terbukti.

  • 00:10:00 - 00:15:00

    Pengenalan strategi 'color blocks' yang digunakan untuk menghentikan scroll dan menguji idea-idea yang diambil daripada kesusahan pasaran dan atribut tawaran. Penggunaan blok warna untuk menonjolkan teks idea yang ingin diuji.

  • 00:15:00 - 00:20:00

    Pelaksanaan ujian dengan 10–12 iklan pada blok warna yang berbeza untuk menilai hasil dan memilih pemenang. Hasil ujian digunakan untuk meningkatkan kempen keseluruhan termasuk halaman jualan dan kandungan video.

  • 00:20:00 - 00:25:00

    Proses menyusun satu kempen dengan target trafik spesifik menggunakan pengurus iklan Facebook dan menetapkan parameter seperti audiens dan bajet harian. Penyesuaian kawalan penempatan iklan untuk penilaian yang lebih tepat.

  • 00:25:00 - 00:30:00

    Pengujian dengan langkah menduplikasi iklan dan menukar imej untuk setiap variasi sambil memastikan nama dan tajuk yang relevan. Menetapkan aturan automasi untuk mengawal prestasi iklan berdasarkan impresi dan belanja iklan.

  • 00:30:00 - 00:38:41

    Mengenalpasti iklan yang berjaya berdasarkan kos per klik dan kadar klik melalui dengan syarat impresi minimum. Penggunaan iklan pemenang untuk membina kempen yang lebih berkesan menggunakan hasil daripada ujian.

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マインドマップ

ビデオQ&A

  • Apa itu 'color blocks'?

    'Color blocks' adalah teknik untuk menonjolkan teks iklan menggunakan warna-warna kontras, menarik perhatian pengguna dan menghentikan mereka daripada melayari lebih jauh.

  • Mengapa penting untuk menguji iklan terlebih dahulu?

    Menguji iklan penting untuk mengenal pasti iklan yang berkesan sebelum menghabiskan banyak wang, membantu menyokong keputusan pemasaran berasaskan data.

  • Berapa kos ujian iklan yang disyorkan dalam video ini?

    Kos ujian iklan disyorkan tidak lebih daripada $30.

  • Apakah saiz audiens yang disyorkan semasa ujian iklan?

    Saiz audiens yang disyorkan adalah sekitar 4 hingga 5 juta orang.

  • Apa yang perlu dilakukan jika iklan mempunyai kos per klik yang tinggi?

    Jika kos per klik tinggi, ini menunjukkan iklan tidak berkesan dan mungkin perlu diubah atau ditukar.

  • Berapa hari biasanya diperlukan untuk mendapatkan hasil daripada ujian iklan tradisional?

    Biasanya perlu menunggu sehingga 3 hari untuk melihat hasil daripada ujian iklan tradisional.

  • Apakah kaedah pembelian yang digunakan dalam ujian iklan ini?

    Kaedah pembelian yang digunakan adalah 'auction'.

  • Apakah tujuan utama menggunakan 'color blocks' dalam iklan?

    Tujuan utama adalah untuk meningkatkan daya tarik visual dan menarik perhatian segera audiens.

  • Bagaimana cara mengelakkan iklan dibazirkan pada platform tertentu?

    Dengan menyesuaikan penempatan iklan, contohnya menghapuskan iklan kolom kanan Facebook dan reals Instagram.

  • Apakah jenis iklan yang digunakan dalam ujian ini?

    Jenis iklan yang digunakan adalah iklan trafik, bukan untuk jualan.

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  • 00:00:00
    meta ads testing for the first time ever
  • 00:00:04
    you'll discover how to test ads and get
  • 00:00:08
    valid results in just 24 hours now
  • 00:00:11
    here's the Kiker without spending more
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    than
  • 00:00:15
    $30 in ad
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    budget now why should you care listen
  • 00:00:22
    every serious marketer on the planet
  • 00:00:25
    Believes In AD test and it's for good
  • 00:00:29
    reason
  • 00:00:30
    the reason is the market decides you can
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    dream up a beautiful ad copy fantasize
  • 00:00:37
    over a very crazy you know hard video
  • 00:00:40
    you've made but none of those things
  • 00:00:43
    matter in the end it is the audience
  • 00:00:45
    that votes for what captivates them and
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    they don't vote with nin's words they
  • 00:00:50
    vote with your wallets now that's the
  • 00:00:53
    reason why we test ads before spending a
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    ton of money on them so that we can pull
  • 00:00:59
    more of our resources behind Proven
  • 00:01:01
    Winners instead of
  • 00:01:03
    dots but how's our test done you know
  • 00:01:07
    everyone tells you to create different
  • 00:01:09
    add angles put a nice little Budget on
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    each of them you know and wait a couple
  • 00:01:13
    of days say three days to see which ones
  • 00:01:16
    work I too have told people to do this
  • 00:01:19
    and there's nothing wrong with doing
  • 00:01:21
    that it's actually a valid way to test
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    your ads but here's the problem it takes
  • 00:01:27
    too long to see the results 3 days is a
  • 00:01:30
    long time to see results from a test it
  • 00:01:33
    cost a lot of a lot more money cuz you
  • 00:01:36
    have different angles you put in a nice
  • 00:01:39
    little Budget on each of them and then
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    it cost a lot of money and because these
  • 00:01:44
    angles were so different it didn't make
  • 00:01:46
    much sense I mean the results didn't
  • 00:01:48
    make much sense since we don't know the
  • 00:01:51
    exact reason why one angle worked and
  • 00:01:53
    why the other didn't work and all that
  • 00:01:55
    so at best we will just assume okay
  • 00:01:58
    maybe this resonated better with the
  • 00:02:01
    audience for sure that's what happened
  • 00:02:03
    but why did it resonate better we don't
  • 00:02:05
    know so but things have changed there's
  • 00:02:08
    a newer and much better way to test ads
  • 00:02:12
    that can help you identify Proven
  • 00:02:14
    Winners fast without borning through
  • 00:02:16
    cash that way you're able to scale your
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    business take profits and go home before
  • 00:02:22
    your competitors realize what's
  • 00:02:23
    happening and for the first time ever
  • 00:02:26
    I'm willing to reveal this 24-hour test
  • 00:02:29
    Secret so you can make more money from
  • 00:02:31
    your
  • 00:02:33
    office so how are you going to implement
  • 00:02:38
    these testing methods it's with a
  • 00:02:40
    strategy introduced by MC called the
  • 00:02:43
    color blocks now the color blocks is a
  • 00:02:46
    specific technique used to isolate ideas
  • 00:02:50
    that work perfectly well with your
  • 00:02:52
    audience let me show you an example of
  • 00:02:55
    what the color block look
  • 00:02:58
    like now this this is a color block I I
  • 00:03:01
    want you to forget about the text
  • 00:03:03
    written on on the image I just want you
  • 00:03:06
    to focus on the I won't maybe almost a
  • 00:03:10
    square this this square right here you
  • 00:03:14
    see the square has two
  • 00:03:16
    colors yellow
  • 00:03:19
    and a shade of green okay now it could
  • 00:03:24
    be any two contrasting colors it mustn't
  • 00:03:27
    be this exact color
  • 00:03:30
    okay just the the most important thing
  • 00:03:32
    is that the colors are contrasting if
  • 00:03:34
    you are someone who's into
  • 00:03:36
    fashion color blocks is a concept that
  • 00:03:39
    I'm sure you are already familiar with
  • 00:03:43
    now you're going to
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    put text on this
  • 00:03:48
    colors and the text will help you to um
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    the the colors the the color block will
  • 00:03:54
    help to stop the scroll a scroll stoper
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    just you know it's CES people to stop
  • 00:04:01
    and take a look okay and the text on it
  • 00:04:05
    is the idea that we want to test just
  • 00:04:08
    this idea okay in this example it says I
  • 00:04:11
    get panic panic attacks thinking about
  • 00:04:13
    another 30 years of repetitive task if I
  • 00:04:16
    don't start a business soon okay now the
  • 00:04:19
    ideas that fit on this on the that put
  • 00:04:22
    on the color blocks are going to be
  • 00:04:25
    taken from our Market pain or it could
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    be
  • 00:04:30
    taken from uh offer attributes or Big
  • 00:04:34
    Ideas you know we most important thing
  • 00:04:37
    is that we want to be
  • 00:04:39
    testing ideas pens attributes you know
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    and that's what we're going to be
  • 00:04:46
    doing so let's go deeper into you know
  • 00:04:50
    how the whole testing thing works I want
  • 00:04:52
    to give you like a 30,000 foot view of
  • 00:04:55
    the entire thing so the first thing is
  • 00:04:58
    that we craft
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    Market pain on the color blocks
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    typically a round of testing we have 10
  • 00:05:05
    to 12 ads on those color blocks
  • 00:05:08
    different ideas okay and then we're
  • 00:05:11
    going to use a special setup which
  • 00:05:14
    you'll be seeing to create the ads
  • 00:05:17
    different from what you're used to and
  • 00:05:20
    then we're going to evaluate the results
  • 00:05:22
    and use setting metric to select the
  • 00:05:26
    winners the ideas that have won and once
  • 00:05:29
    we we've done that we can now build our
  • 00:05:32
    our
  • 00:05:33
    campaigns uh our ads based off those
  • 00:05:37
    winers okay and even your sales Pages
  • 00:05:41
    your landing pages your vsls will
  • 00:05:44
    all you know extract ideas from this
  • 00:05:48
    test and you will use that to improve
  • 00:05:51
    the strength of your overall
  • 00:05:55
    campaign
  • 00:05:56
    so let's get into the the business of
  • 00:06:00
    actually setting things
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    up we'll begin with looking at the
  • 00:06:08
    market Pane and designing the color
  • 00:06:12
    blocks now we already came up with a
  • 00:06:16
    number of
  • 00:06:18
    things that were extracted from social
  • 00:06:21
    media like
  • 00:06:23
    YouTube Reddit and
  • 00:06:27
    Amazon the e-commerce webs site where we
  • 00:06:30
    just checked on books in the industry
  • 00:06:32
    and checked the reviews of those books
  • 00:06:36
    now we've gotten a whole lot of pain
  • 00:06:38
    here and so we're going to test a couple
  • 00:06:39
    of them you already have an idea of what
  • 00:06:42
    the color block looks like and so I've
  • 00:06:44
    gone ahead to fill these
  • 00:06:48
    pages
  • 00:06:49
    with 12 different ideas that I'm going
  • 00:06:54
    to be testing okay so we have different
  • 00:06:57
    ideas the first one is um true or false
  • 00:07:01
    where we just say true or false and then
  • 00:07:03
    we put the idea we want to test
  • 00:07:05
    underneath so this one says true or
  • 00:07:06
    false the job I'm doing is not my
  • 00:07:09
    passion at
  • 00:07:11
    all the next one says true or false I'm
  • 00:07:13
    making six figures don't have in depth
  • 00:07:16
    but close to quitting because of
  • 00:07:19
    stress so this one just has a title side
  • 00:07:23
    hustle so it could be anything uh
  • 00:07:25
    backpack you know water bottle um bag
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    you know but anyway side hustle you have
  • 00:07:33
    like the title of the main thing you
  • 00:07:35
    want to talk about underneath and say I
  • 00:07:37
    have a lot of questions about how how to
  • 00:07:40
    start and when to start you see these
  • 00:07:42
    are direct ideas that I just picked up
  • 00:07:44
    from here right if you read through you
  • 00:07:47
    would see some of them here
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    okay and the next one true or false my
  • 00:07:54
    corporate job is sucking away my energy
  • 00:07:56
    for everything else let me look for the
  • 00:07:59
    they they're here all of them are here I
  • 00:08:02
    get panic attacks thinking about another
  • 00:08:03
    30 years of repetitive weeks okay so I
  • 00:08:06
    just you know paraphrase some of them
  • 00:08:09
    and threw them back into that into the
  • 00:08:13
    the template stock in the corporate job
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    Rat
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    Race stock in the I want to quit my job
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    but I can't Loop now I this was
  • 00:08:22
    something I was saying quite often a lot
  • 00:08:24
    of people saying I want to quit my job
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    but I can't or it's difficult so
  • 00:08:29
    I just added stock in there and you know
  • 00:08:33
    and loop
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    okay this one you know people's stories
  • 00:08:38
    where they talk about how they you know
  • 00:08:39
    got a good degree got a good job but
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    unfortunately you know they still don't
  • 00:08:45
    have Financial Freedom and stuff like
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    that so you know I just this is the
  • 00:08:49
    check check check nope or check check
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    nope so it says degrees check good job
  • 00:08:55
    check Financial Freedom nope so you
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    start with the things they've thought
  • 00:08:59
    will give them you know what they want
  • 00:09:02
    and you put nope okay um I get panic
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    attacks thinking about another 30 years
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    of repetitive task if I don't start a
  • 00:09:11
    business soon so you can see I
  • 00:09:12
    paraphrased the market pain there best
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    online course ever no fluff just
  • 00:09:18
    straight to the point with relevant
  • 00:09:21
    information so this like um a
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    testimonial like a review right so you
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    have um something for your
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    or your if it's a physical product you
  • 00:09:33
    could use a review from a customer oh
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    the bags the the water bottle has the
  • 00:09:38
    best cap it seals well water doesn't
  • 00:09:40
    spill out you know stuff like that I
  • 00:09:42
    don't know why I'm talking about water
  • 00:09:44
    bottles a lot because there's one on my
  • 00:09:46
    table right now as I'm making this video
  • 00:09:50
    okay but you get the idea you just want
  • 00:09:52
    to have reviews in some of them and all
  • 00:09:55
    and and you know reviews and all of
  • 00:09:58
    stuff like that true or false online
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    business advice on Tik Tok is garbage
  • 00:10:05
    true or false my corporate job is boring
  • 00:10:07
    me and I want to start a real
  • 00:10:11
    business um true or false I have skills
  • 00:10:16
    knowledge or Hobbies people pay to learn
  • 00:10:20
    online okay so some of these like this
  • 00:10:23
    one now is it's not a pain out it's just
  • 00:10:25
    an idea that one I was trying to test
  • 00:10:29
    out to test out as well okay so now you
  • 00:10:32
    want to make sure that you know the text
  • 00:10:34
    are readable they are big enough to be
  • 00:10:37
    read and don't you don't don't want to
  • 00:10:40
    have more than three lines so one two
  • 00:10:43
    then you can have a third line okay so
  • 00:10:45
    you have to find a way just like this
  • 00:10:47
    one two three you have to find a way to
  • 00:10:48
    ensure
  • 00:10:50
    that the you have three lines so you
  • 00:10:52
    want to summarize that point make it
  • 00:10:55
    suent and uh make it understandable the
  • 00:10:58
    person you understand it in an instant
  • 00:11:01
    the pain right and that's why you want
  • 00:11:04
    to work with the with what the ideas you
  • 00:11:06
    got from here and of course some of your
  • 00:11:10
    offer attributes that you want to test
  • 00:11:12
    as well
  • 00:11:14
    okay and then when you get the results
  • 00:11:17
    you can use that to enhance your big
  • 00:11:20
    ideas and your offer attributes and then
  • 00:11:23
    use that to you know build your
  • 00:11:25
    campaigns around them and also your ads
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    as well
  • 00:11:29
    okay so now I want you to download
  • 00:11:34
    the color block test
  • 00:11:36
    template you don't have to download it I
  • 00:11:39
    mean just create a canver account and
  • 00:11:42
    then click on the link that will be
  • 00:11:45
    somewhere in the page where you're
  • 00:11:48
    watching this video so and just click
  • 00:11:50
    make a copy it will duplicate this
  • 00:11:52
    entire copy for you everything here and
  • 00:11:55
    then you can use this to come up with
  • 00:11:58
    yours just make sure that they are pain
  • 00:12:00
    points okay the pain points of your
  • 00:12:03
    audience for whatever you sell right you
  • 00:12:06
    could talk about things pain points
  • 00:12:08
    related to price emotional pain points
  • 00:12:14
    um Financial pain points all the things
  • 00:12:17
    are affecting your customers so you
  • 00:12:19
    could talk about you could say the water
  • 00:12:21
    bottles I'm saying are too expensive
  • 00:12:23
    what B again okay now um you could
  • 00:12:26
    say um shopping shopping for for clothes
  • 00:12:31
    are now more expensive than they than it
  • 00:12:33
    should right you know think you want to
  • 00:12:35
    talk about pains right that you've
  • 00:12:37
    gotten from real customer interaction
  • 00:12:40
    okay and now that you've done that we
  • 00:12:42
    want to proceed to The Next Step which
  • 00:12:44
    is to create the campaign so you're
  • 00:12:47
    going to head to your business
  • 00:12:51
    manager and open your ad account your
  • 00:12:54
    ads manager okay and then once you're on
  • 00:12:57
    the screen you're going to click
  • 00:13:00
    create of course all these things might
  • 00:13:03
    change Facebook loves to change things
  • 00:13:06
    but I don't want you to get
  • 00:13:09
    worried no matter what they do there's
  • 00:13:12
    always going to be a create button okay
  • 00:13:14
    so just locate the create button now we
  • 00:13:18
    have a set of things we want to do okay
  • 00:13:22
    and I'll just take you to my slides
  • 00:13:24
    where you're going to see them
  • 00:13:26
    so here's what we want to do we want to
  • 00:13:29
    to create a campaign that has the
  • 00:13:31
    objective of traffic and then we are
  • 00:13:35
    going to turn off at that at the
  • 00:13:38
    campaign level we're going to turn off a
  • 00:13:39
    and b testing make sure it's turned off
  • 00:13:41
    we're going to turn off campaign budget
  • 00:13:43
    optimization and we're going to leave
  • 00:13:45
    the buying type as auction if it's not
  • 00:13:46
    already selected as auction you want to
  • 00:13:48
    make sure it's selected as
  • 00:13:51
    auction so let's begin so we've opened
  • 00:13:54
    the ads manager the next step is to
  • 00:13:57
    click on traffic okay so this is not
  • 00:14:00
    your main campaign this is just a test
  • 00:14:02
    otherwise we would have been using sales
  • 00:14:05
    okay so we're going to do traffic
  • 00:14:07
    traffic and just signore recommended
  • 00:14:10
    settings don't worry click on manual and
  • 00:14:13
    click
  • 00:14:14
    continue now you should have a nice page
  • 00:14:17
    that looks like this and then you can
  • 00:14:19
    give your campaign a name you can say um
  • 00:14:22
    from employee to business owner test
  • 00:14:27
    okay you could give it any
  • 00:14:30
    name
  • 00:14:31
    okay now you want to check make sure
  • 00:14:35
    this buying type is auctions right you
  • 00:14:39
    want to make sure that the campaign
  • 00:14:41
    objective is traffic aamb test tund
  • 00:14:44
    off um Advantage campaign budget which
  • 00:14:47
    used to be CBO you want to make sure
  • 00:14:49
    that's turned off as
  • 00:14:52
    well then you click on next or you could
  • 00:14:55
    click here to go to your adset or you
  • 00:14:57
    could click here whichever rocks your
  • 00:14:59
    both now at the adet level we also want
  • 00:15:03
    to do a couple of things and let's look
  • 00:15:05
    at what those things are so this is the
  • 00:15:08
    list of the things that we want to do we
  • 00:15:11
    want to get an audience size that's
  • 00:15:15
    around 4 to 5 million that we are going
  • 00:15:18
    to set up using um the interest
  • 00:15:22
    targeting okay for your main campaigns
  • 00:15:25
    you don't need to bother about you know
  • 00:15:27
    interest but this one there's the reason
  • 00:15:29
    why we have to do it is to make sure
  • 00:15:31
    that from the instant Facebook is trying
  • 00:15:35
    to reach those kind of people okay and
  • 00:15:37
    then we're going to set our optimization
  • 00:15:39
    to link
  • 00:15:40
    clicks and we're going to set the daily
  • 00:15:43
    budget to be around $25 to
  • 00:15:46
    $30 and we are going to test all the 12
  • 00:15:50
    color blocks that you've created and
  • 00:15:54
    then um you can do more tests if you
  • 00:15:57
    want to
  • 00:15:59
    or if you don't find Winners and then
  • 00:16:01
    we're going to turn off some of the
  • 00:16:04
    placements like the right column ads and
  • 00:16:06
    the Facebook and Instagram reals we're
  • 00:16:08
    going to turn them off because um some
  • 00:16:11
    of those the color blocks number one
  • 00:16:13
    would not show properly in the right
  • 00:16:15
    column number two on the reals you're
  • 00:16:17
    going to get some accidental clicks so
  • 00:16:20
    we want it showing up on the normal
  • 00:16:22
    Facebook ads why people are scrolling
  • 00:16:24
    and we want them to take action okay so
  • 00:16:26
    let's go back and take a look look at
  • 00:16:30
    what we could do how we go about that so
  • 00:16:33
    the first one let's give it a nice
  • 00:16:34
    little name we could say
  • 00:16:37
    um funny name it doesn't
  • 00:16:40
    matter and we're going to change the
  • 00:16:42
    conversion location to
  • 00:16:45
    website performance goal will be to
  • 00:16:49
    maximize the number of Link
  • 00:16:52
    clicks and then the budget you're going
  • 00:16:54
    to set it at 20 or
  • 00:16:57
    $25 this start
  • 00:17:00
    time do not start your
  • 00:17:03
    campaigns when it is too late like don't
  • 00:17:07
    start your campaigns after 12:00 or even
  • 00:17:10
    by this time 11:00 a.m. I'm not going to
  • 00:17:13
    let the campaign start running around
  • 00:17:14
    this time because Facebook will try to
  • 00:17:17
    use up all your money within that time
  • 00:17:19
    frame and you know they would just
  • 00:17:22
    overspend without you know you getting
  • 00:17:24
    enough data so I always like to start my
  • 00:17:26
    campaigns on a new day
  • 00:17:29
    so I'll just select 8 of July and I
  • 00:17:33
    would I could say z z hours or I could
  • 00:17:35
    say 8:00 right and it's fine it's up to
  • 00:17:40
    you then in fact 8:00 is even too late I
  • 00:17:46
    prefer
  • 00:17:47
    six then you can
  • 00:17:51
    um go ahead to set up your audience okay
  • 00:17:57
    now what location should you target if
  • 00:18:00
    you're selling something worldwide then
  • 00:18:02
    you should use the United States cu the
  • 00:18:04
    United States has the highest quality
  • 00:18:06
    traffic that I know about if you know
  • 00:18:09
    any other one you could let me know but
  • 00:18:11
    the United States has the highest
  • 00:18:12
    quality traffic in the world when it
  • 00:18:15
    comes to ads and if you if your
  • 00:18:17
    worldwide campaign can if you can test
  • 00:18:20
    it the ideas in the United States the
  • 00:18:22
    better for you but if you're have
  • 00:18:24
    nothing to do with the US and it's a
  • 00:18:26
    completely different Market from you
  • 00:18:27
    maybe you are in Asia
  • 00:18:29
    you're in Africa you know you're not in
  • 00:18:32
    North America and your your product is
  • 00:18:35
    actually Niche to you know people in a
  • 00:18:38
    certain area then you can use that area
  • 00:18:41
    just that I W have the right metrics for
  • 00:18:43
    you but if you're targeting North
  • 00:18:46
    America Europe or you know worldwide
  • 00:18:50
    then I would recommend that you use the
  • 00:18:52
    United States as your
  • 00:18:55
    location next we are going to talk about
  • 00:18:59
    your targeting your audience size as you
  • 00:19:02
    can see the US has 140 million to 164
  • 00:19:08
    million but those are another the people
  • 00:19:10
    we want to reach so you're going to
  • 00:19:11
    click on switch to original audience
  • 00:19:14
    options so we could do some nice things
  • 00:19:18
    ignore all the warnings
  • 00:19:20
    and start setting it up okay so first we
  • 00:19:26
    have a lot of options that we can play
  • 00:19:27
    around with the age AG gender and then
  • 00:19:30
    the
  • 00:19:31
    interest okay so let me type
  • 00:19:36
    um let me get two interest that might be
  • 00:19:39
    reasonable one or two let's see
  • 00:19:44
    um we could talk about uh let's say
  • 00:19:49
    product
  • 00:19:50
    managers let's see what size it this we
  • 00:19:54
    don't want I don't want job titles okay
  • 00:19:57
    so that didn't work well let's see
  • 00:19:59
    product
  • 00:20:00
    management so there's an interest for
  • 00:20:02
    product
  • 00:20:03
    management okay so that's just perfect 6
  • 00:20:06
    million to 7 million people I could
  • 00:20:10
    decide to take it down by adding maybe
  • 00:20:12
    to the age and saying I want someone
  • 00:20:14
    who's like 27 or 25 see what
  • 00:20:18
    happens okay still see
  • 00:20:22
    27 so this gives me the perfect audience
  • 00:20:25
    otherwise this is one of the times where
  • 00:20:27
    you are allowed to add exclusions and
  • 00:20:30
    Define folder okay um but I'm not going
  • 00:20:35
    to be excluding anyone I'll rather
  • 00:20:36
    define fold I could say and also match
  • 00:20:39
    um let's say Career
  • 00:20:47
    Development okay so but I'm not going to
  • 00:20:49
    do this because I already got my
  • 00:20:51
    audience of 5 million remember who said
  • 00:20:53
    you want 5 to 10 million so I'm just
  • 00:20:55
    going to take this off right
  • 00:20:59
    then make sure this is not checked don't
  • 00:21:01
    run a split test here right the next
  • 00:21:05
    thing you want to do is to set up your
  • 00:21:07
    placement you don't want it as Advantage
  • 00:21:09
    placement you want it as manual so
  • 00:21:12
    you're going to click edit there and
  • 00:21:14
    click manual
  • 00:21:17
    placement now here you're going to
  • 00:21:20
    remove the Facebook right
  • 00:21:24
    column okay and also you're going to
  • 00:21:29
    remove
  • 00:21:30
    Instagram and Facebook and Instagram
  • 00:21:32
    reals okay so let's start with reals
  • 00:21:35
    because that one's very
  • 00:21:36
    easy just take this
  • 00:21:41
    off um end stream ads for
  • 00:21:44
    videos okay that's that's fine W
  • 00:21:50
    um I would also take off set
  • 00:21:55
    results
  • 00:21:57
    okay I take these off as
  • 00:22:02
    well Facebook right
  • 00:22:05
    column off and also the realos are also
  • 00:22:09
    taken off so I think we're good just
  • 00:22:12
    like this
  • 00:22:13
    okay then you're going to click next
  • 00:22:16
    here or you click on traffic or you
  • 00:22:19
    click one add it's up to you whatever
  • 00:22:21
    rocks your
  • 00:22:23
    boat before we go any further let's go
  • 00:22:26
    and spy what we need to do to make our
  • 00:22:29
    ads so first we want to isolate
  • 00:22:32
    variables so we want to test in one idea
  • 00:22:35
    at a time so we're going to be using our
  • 00:22:38
    color blocks and our primary text is
  • 00:22:41
    going to be blank the headline is going
  • 00:22:44
    to be something basic nothing serious
  • 00:22:46
    just ladies store you know women fashion
  • 00:22:50
    men fashion you know things like that
  • 00:22:53
    okay we're not going to use anything
  • 00:22:56
    that's extraordinary persuasive or
  • 00:22:58
    compelling just something basic and then
  • 00:23:00
    for the description we don't want
  • 00:23:02
    Facebook to automatically pull that
  • 00:23:04
    information from your website so we're
  • 00:23:05
    going to you know enter space three
  • 00:23:07
    times and then the
  • 00:23:10
    URL if you have an existing website
  • 00:23:12
    which you should you want to use that
  • 00:23:14
    URL if you're testing for a specific
  • 00:23:16
    product a specific
  • 00:23:18
    um digital product physical product use
  • 00:23:21
    the URL that links to the product okay
  • 00:23:24
    your call to action is going to be your
  • 00:23:26
    basic learn more and then you're going
  • 00:23:27
    to turn off optimiz ations that is one
  • 00:23:29
    that I'm going to show you cuz it's very
  • 00:23:31
    tricky right now with what Facebook is
  • 00:23:33
    doing so you want to make sure it's
  • 00:23:34
    turned off so let's head back so your
  • 00:23:38
    traffic name your ad name sorry you
  • 00:23:40
    could say um sample ad it doesn't matter
  • 00:23:44
    like I say okay but I usually give M
  • 00:23:48
    numbers so you can say sample add one
  • 00:23:50
    mind you we're going to have 12 okay so
  • 00:23:54
    you want to have a way to identify them
  • 00:23:56
    easily it's up to you
  • 00:23:59
    identity you're going to select your
  • 00:24:01
    page right and then
  • 00:24:05
    um manual upload you're going to turn
  • 00:24:08
    make sure multi- Advertiser adds this
  • 00:24:10
    turned off single image of
  • 00:24:13
    video and then when it comes to Media
  • 00:24:15
    you're going to click add media add
  • 00:24:18
    image and then you can see I've uploaded
  • 00:24:21
    all my color blocks so you just select
  • 00:24:24
    one of them maybe you can select the
  • 00:24:26
    first one to Mak things easy
  • 00:24:30
    and at this point you know you click
  • 00:24:34
    next see it takes you to
  • 00:24:37
    optimization right you can see on on on
  • 00:24:42
    on on on you know and that's not good
  • 00:24:46
    because if you turn them
  • 00:24:49
    on if you leave them turned on Facebook
  • 00:24:52
    is going to try to mix match different
  • 00:24:54
    things to try to get people to click and
  • 00:24:57
    you don't want that okay so you're going
  • 00:24:59
    to turn all of them on and click all of
  • 00:25:03
    them off so that's a simple trick to
  • 00:25:06
    turn in all of them off at once instead
  • 00:25:07
    of having to do it one after the other
  • 00:25:09
    okay and then click
  • 00:25:13
    done now the next thing is your head
  • 00:25:16
    your primary text you're going to leave
  • 00:25:18
    this
  • 00:25:19
    blank your headline you're going to say
  • 00:25:22
    something like in my guess I'm going to
  • 00:25:24
    use from
  • 00:25:29
    employee to online business
  • 00:25:33
    owner okay let's turn on ADD preview so
  • 00:25:38
    we can look at it
  • 00:25:40
    um
  • 00:25:43
    okay let me turn off that form that is
  • 00:25:46
    showing browser add-ons form no okay
  • 00:25:50
    there's no preview for your ad
  • 00:25:56
    interesting okay but anyway why that's
  • 00:25:59
    going
  • 00:26:00
    on I wonder what's going on uh maybe
  • 00:26:05
    because I've not added the URL so let me
  • 00:26:07
    add the URL Facebook sometimes is um
  • 00:26:11
    gets buggy okay so let's just say
  • 00:26:16
    um
  • 00:26:19
    okay let's see what happens where they
  • 00:26:23
    add
  • 00:26:24
    previews okay good it's working now so
  • 00:26:28
    you can see from employee to online
  • 00:26:30
    business owner but I want to make sure
  • 00:26:32
    Facebook doesn't bring anything up
  • 00:26:34
    because if I use something like let's
  • 00:26:35
    say
  • 00:26:36
    um
  • 00:26:41
    um online business just two words you
  • 00:26:45
    can see that it has pulled out a
  • 00:26:48
    description here right so to get that
  • 00:26:51
    off click in the description box like
  • 00:26:54
    this and press space three times one
  • 00:26:58
    two three okay so you can see it's gone
  • 00:27:02
    off okay so I'm going to revert to my
  • 00:27:06
    previous employee to online
  • 00:27:11
    business okay so this what I'm going to
  • 00:27:13
    be using but um you don't need to use
  • 00:27:16
    this but I testing a specific idea but
  • 00:27:18
    if you you can just say something like
  • 00:27:20
    women fashion men fashion just think
  • 00:27:23
    about the library where does
  • 00:27:25
    your your business fit in like in a
  • 00:27:28
    library like a book or a section or
  • 00:27:30
    something so that's just what you want
  • 00:27:32
    to put like a category
  • 00:27:35
    okay and then when you're done with that
  • 00:27:38
    you want to make sure the button is left
  • 00:27:39
    as learn
  • 00:27:41
    more okay and then we've toned off all
  • 00:27:45
    optimizations don't click try it now um
  • 00:27:49
    you've included your
  • 00:27:51
    website and you're not this should be
  • 00:27:54
    turned off you want to select web event
  • 00:27:56
    website event tracking
  • 00:27:59
    to make sure you're tracking stuff if
  • 00:28:02
    it's an app don't forget to check all
  • 00:28:04
    this
  • 00:28:06
    okay so with that said you're going to
  • 00:28:10
    duplicate this of course 12 times so you
  • 00:28:14
    click on duplicate and you just put in
  • 00:28:17
    here 11 turn this off cuz it's not even
  • 00:28:20
    going to work anyway and you hit
  • 00:28:23
    duplicate now you now have a lot of work
  • 00:28:25
    to do you click on one you come up the
  • 00:28:29
    only thing you're going to change is the
  • 00:28:31
    image okay so just delete that at the
  • 00:28:34
    next one okay make sure this is turned
  • 00:28:38
    off so you click all and off okay
  • 00:28:43
    done and you give it another name sample
  • 00:28:45
    add what two so you're going to do this
  • 00:28:49
    for every single one of them anyone that
  • 00:28:51
    has copy you're going to change you know
  • 00:28:54
    so I'll just do three for you so you see
  • 00:28:58
    what it looks like
  • 00:29:01
    okay don't forget
  • 00:29:03
    optimizations on off
  • 00:29:06
    done right and then you change this
  • 00:29:11
    to to three
  • 00:29:14
    okay so that's that and once you're done
  • 00:29:17
    with that you hit on publish okay now
  • 00:29:22
    that you've you've published all of them
  • 00:29:25
    I'm going to give you the rules
  • 00:29:28
    um that we are going to set okay so
  • 00:29:30
    let's close this because you need to set
  • 00:29:33
    two rules okay um you click on more you
  • 00:29:38
    select the campaign you want like this
  • 00:29:40
    and then you click on more and then you
  • 00:29:42
    say create
  • 00:29:43
    rule okay now what rules are we going to
  • 00:29:47
    set and I'll tell you the
  • 00:29:49
    reason so let's go to or Expo and see
  • 00:29:53
    the rules the first rule is the add
  • 00:29:56
    impression greater than 400 now you have
  • 00:29:59
    12 ads in one ad set that tells you that
  • 00:30:02
    Facebook is going to favor some of them
  • 00:30:04
    and just keep showing those ones so you
  • 00:30:06
    want to limit you you want to make sure
  • 00:30:08
    that each ad gets in at most around 400
  • 00:30:13
    times okay like 380 to 400 500 times
  • 00:30:18
    okay now otherwise that ad is going to
  • 00:30:21
    take up all the money and the other ones
  • 00:30:22
    are not going to get tested you have a
  • 00:30:25
    $25 budget okay now you're going to
  • 00:30:28
    apply the rule to just this campaign
  • 00:30:31
    okay so it doesn't affect all campaigns
  • 00:30:33
    in your ad in your ad manager except
  • 00:30:34
    you're using this ad manager strictly
  • 00:30:36
    for
  • 00:30:37
    testing then the action is that it's
  • 00:30:39
    going to turn off the ad whenever the
  • 00:30:41
    impressions are greater than 400 and uh
  • 00:30:45
    like I said the the reason why you're
  • 00:30:47
    doing this is to ensure that no ad gets
  • 00:30:50
    shown too many times and you know
  • 00:30:53
    doesn't allow other ads to get
  • 00:30:55
    tested it's the same with the second
  • 00:30:57
    rule you want to prevent an ad from
  • 00:30:59
    spending more than
  • 00:31:00
    $10 okay so imagine one ad spending
  • 00:31:05
    $10 $10 out of your 25 or $30 budget
  • 00:31:09
    that's ridiculous okay so you want to
  • 00:31:12
    say if it's spend greater than $10 stop
  • 00:31:14
    loss it means that's likely not working
  • 00:31:16
    okay and you want to follow the exact
  • 00:31:19
    same rules that you've done for the
  • 00:31:21
    first one so let's get back to the ads
  • 00:31:24
    manager and see what we're going to
  • 00:31:26
    do so so we let me just do that again so
  • 00:31:30
    you can see it you select the campaign
  • 00:31:32
    you want you click on more and you click
  • 00:31:34
    create a new rule right and we want it
  • 00:31:37
    to be a custom rule you click next and
  • 00:31:40
    you give the rule a name so you say
  • 00:31:43
    Impressions greater
  • 00:31:45
    than 400 apply rule
  • 00:31:49
    two you want to select active ads in one
  • 00:31:54
    campaign okay and the action should be
  • 00:31:56
    turn of ads so now you just search for
  • 00:31:59
    Impressions oh not lifetime Impressions
  • 00:32:02
    I meant the real Impressions okay it's
  • 00:32:05
    greater than us say
  • 00:32:08
    400 and you click on ADD or you press
  • 00:32:11
    enter now um the time rage maximum run
  • 00:32:16
    continuously and then you talk about
  • 00:32:19
    notification you want to leave that t on
  • 00:32:21
    of course I don't think you can even
  • 00:32:23
    turn it off okay and then you click
  • 00:32:26
    create then you want to make the second
  • 00:32:28
    rule following the same information you
  • 00:32:32
    click that you say you can just call
  • 00:32:34
    this one stop
  • 00:32:37
    loss okay same thing you're applying the
  • 00:32:40
    rule to all the
  • 00:32:41
    ads and the action is the T of the ad
  • 00:32:45
    you want to say
  • 00:32:48
    spent if it's greater than
  • 00:32:53
    $10 you want it to to turn it off time
  • 00:32:57
    range maximum run continuously and you
  • 00:33:01
    want to check the notification then
  • 00:33:04
    create so that's how you make the rules
  • 00:33:08
    okay that's how you make the
  • 00:33:10
    rules now the next is for us to identify
  • 00:33:16
    which ones are the winners okay which
  • 00:33:21
    campaigns which ads and ideas have one
  • 00:33:25
    so I'm just going to discard this and
  • 00:33:27
    I'll show you how
  • 00:33:29
    to the metric with which we judge the
  • 00:33:32
    winers so let's go
  • 00:33:33
    back and here's how we get the
  • 00:33:37
    winners so if the cost per click is less
  • 00:33:41
    than
  • 00:33:42
    50
  • 00:33:44
    cents that's usually an indicator that
  • 00:33:47
    it's winner you also want to make sure
  • 00:33:49
    that that ad has 400 Impressions and it
  • 00:33:52
    has at least um at most a 50 cents per
  • 00:33:57
    click Coster click okay now you want to
  • 00:34:01
    make sure that it has a minimum of four
  • 00:34:04
    clicks per impression you want to Ure
  • 00:34:06
    that you're having at least a 1% click
  • 00:34:08
    through rate
  • 00:34:11
    okay now the exceptions to these rules
  • 00:34:14
    now if you're in an industry that cost a
  • 00:34:16
    lot more per
  • 00:34:18
    click um you you cannot use a 50 cents
  • 00:34:22
    you have to use something that's within
  • 00:34:24
    your industry's benchmark okay and and
  • 00:34:28
    um if you're in advertising a region
  • 00:34:32
    that also is different like let's say in
  • 00:34:35
    um Asia or Africa somewhere cheaper you
  • 00:34:39
    can use 50 cents and say oh I've got a
  • 00:34:41
    um a great a great ad I've got a winner
  • 00:34:44
    you have
  • 00:34:46
    to use the Benchmark in your area Okay
  • 00:34:49
    so if a lot of your ads are having
  • 00:34:51
    something very low and you know you
  • 00:34:53
    should know that okay it's within that
  • 00:34:55
    range Okay so so that's what we are
  • 00:34:58
    going to do and the clict to rate make
  • 00:35:00
    sure that it is greater than
  • 00:35:02
    1% so let's go back to our ads manager
  • 00:35:06
    and see the results of some of the
  • 00:35:08
    testings that I did okay so here for
  • 00:35:14
    this product here are
  • 00:35:16
    the 12 ads this one was
  • 00:35:21
    rejected right is almost rejected and um
  • 00:35:25
    some of the others got uh
  • 00:35:28
    turned off so I'll
  • 00:35:30
    just scroll
  • 00:35:32
    through and then I'll sort by the cost
  • 00:35:36
    back
  • 00:35:37
    click
  • 00:35:39
    okay so you can see these ones are
  • 00:35:42
    expensive expensive expensive until it
  • 00:35:45
    gets
  • 00:35:46
    here okay so this one is
  • 00:35:51
    0.4 okay
  • 00:35:53
    0.46 you can see the click through the
  • 00:35:56
    they click through um rate but this is
  • 00:36:00
    uh the link clickr rate and this is the
  • 00:36:03
    clickr rate for for all but I like the
  • 00:36:06
    link clickr rate so you can modify and
  • 00:36:09
    include click link clickr it by clicking
  • 00:36:12
    on
  • 00:36:13
    breakdown and um when you do that sorry
  • 00:36:17
    by clicking on performance and clicks
  • 00:36:19
    you can now customize the columns right
  • 00:36:21
    you can say um
  • 00:36:25
    link what am I typing and then you can
  • 00:36:28
    check anyone you want so unique link
  • 00:36:30
    clicks cost peray unique link click Etc
  • 00:36:34
    you can click on apply okay so that way
  • 00:36:36
    you have a good idea of what you're
  • 00:36:38
    doing that's if you if your setup is not
  • 00:36:41
    does not look like mine okay so now I
  • 00:36:43
    know all those ones they cost less than
  • 00:36:46
    50 cents cuz I targeted the United
  • 00:36:49
    States and so they are
  • 00:36:53
    winners okay so um the clickr rates also
  • 00:36:58
    are good the lowest was this one which
  • 00:37:01
    had um a 1% clickr rate the others are
  • 00:37:06
    pretty high which tells me that those
  • 00:37:08
    ideas were resonating very well with the
  • 00:37:10
    audience so let's see the winners okay
  • 00:37:13
    this one says I have a lot of questions
  • 00:37:16
    about how to start and when to start
  • 00:37:18
    side hustle right um this one says I'm
  • 00:37:22
    making six figures don't have any depth
  • 00:37:25
    but close to quitting because of stress
  • 00:37:27
    yes right and the third one says degrees
  • 00:37:32
    check good job check Financial Freedom
  • 00:37:35
    nope let's say the four one I get panic
  • 00:37:37
    attacks thinking about under 30 years of
  • 00:37:39
    repetitive tax if I don't start a
  • 00:37:40
    business
  • 00:37:41
    soon and my corporate job is sucking
  • 00:37:44
    away my energy for everything else true
  • 00:37:47
    false stock in I want to quit my job but
  • 00:37:51
    I can't
  • 00:37:52
    Loop online business advice on Tik Tok
  • 00:37:55
    is garbage so those are the win based on
  • 00:37:58
    the cost per click and the click true
  • 00:38:00
    rates having been delivered for 400
  • 00:38:05
    Impressions So based on those that
  • 00:38:07
    information I can now begin to build out
  • 00:38:10
    my campaigns I have luckily seven
  • 00:38:14
    winners it could be a lot less you could
  • 00:38:16
    have three okay it doesn't matter the
  • 00:38:19
    most important thing is that we're going
  • 00:38:20
    to build our campaigns or sales Pages
  • 00:38:23
    optimize our landing pages sales Pages
  • 00:38:25
    vsls using that information and we're
  • 00:38:28
    also going to be crafting our ads using
  • 00:38:30
    the information from the ads that
  • 00:38:33
    performed the best that's the end of
  • 00:38:35
    this video and I'm looking forward to
  • 00:38:37
    seeing you in the next one
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