How to create a stakeholder map

00:03:06
https://www.youtube.com/watch?v=eqZfiTp1HZw

Resumo

TLDRO vídeo ofrece unha guía detallada sobre a creación de mapas de interesados, começando cun taller para identificar os interesados, seguido de sete pasos que incluen definir o enfoque do proxecto, listar e priorizar os interesados, e ilustrar as relacións entre eles. Unha vez creado o mapa, é importante analizalo desde diferentes perspectivas para comprender mellor a experiencia do cliente e as interaccións entre os interesados. Por último, destaca a posibilidade de gardar e editar estes mapas mediante ferramentas específicas.

Conclusões

  • ✍️ Comeza cun taller para identificar interesados.
  • 📋 Define o enfoque do proxecto antes de crear o mapa.
  • 🗂 Crea unha lista de interesados relevantes para o proxecto.
  • 🔍 Prioriza aos interesados segundo a súa importancia.
  • 🗺 Ilustra as relacións entre interesados no mapa.
  • ↔️ Representa os intercambios de valor con flechas.
  • 🔄 Analiza o mapa desde diferentes perspectivas para obter unha visión ampla.

Linha do tempo

  • 00:00:00 - 00:03:06

    Nesta primeira parte, explicamos como realizar un taller para crear un mapa de interesados utilizando papel e boli. É recomendable incluir unha variedade de titores como clientes e empregados, e mencionamos que existen diferentes plantillas de mapas. A nosa proposta é usar un mapa con tres círculos concéntricos, podendo engadir máis anéis segundo sexa necesario. A continuación, detallei sete pasos a seguir para construir o mapa: primeiro, definir o foco do proxecto; segundo, identificar e listar os stakeholders relevantes; terceiro, priorizar a importancia de cada un; cuarto, representar visualmente os stakeholders no mapa; quinto, ilustrar as xeracións de valor entre eles; e finalmente, analizar e editar o mapa para determinar as relacións e intercambios de valor. Por último, suxerimos gardar e compartir o mapa utilizando a plataforma Smaple, e mencionamos recursos de aprendizaxe adicionais como as creacións de personaxes ou mapas de viaxes.

Mapa mental

Vídeo de perguntas e respostas

  • Como se crea un mapa de interesados?

    Se crea a través de un taller, definiendo el enfoque del proyecto y siguiendo siete pasos para listar, priorizar e ilustrar a los interesados.

  • Qué herramientas se pueden usar para crear el mapa?

    Se puede usar papel, post-its o aplicaciones como smaple para guardar y editar el mapa.

  • Cuántos pasos hay en la creación del mapa de interesados?

    Hay siete pasos a seguir para crear el mapa.

  • Qué tipo de interesados se deben incluir?

    Clientes, empleados y organizaciones externas que influyan en el producto o la experiencia del cliente.

  • Cómo se analiza el mapa de interesados?

    Se analiza desde diferentes perspectivas, como la de clientes o empleados.

  • Qué tipo de plantillas se pueden usar?

    Se pueden usar mapas con círculos concéntricos, y se pueden agregar más anillos.

  • Cómo se representa el intercambio de valor entre interesados?

    Se representan con flechas o líneas que conectan a los interesados.

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    [Music]
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    hi there let's discuss how to create a
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    stakeholder map first it's good to start
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    with a pen and paper Workshop if you can
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    include different stakeholders in these
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    workshops these could be your customers
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    employees outside
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    organizations there are several types of
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    templates for stakeholder Maps but we
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    use a map with three concentric circles
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    no you can always add more rings to your
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    stakeholder map and can use this for
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    other system Maps there are seven steps
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    to follow when you build out your
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    stakeholder map first the focus of your
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    project it's important to articulate the
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    focus of your project before you develop
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    your map for example let's say the scope
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    of your project is to understand and
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    improve the customer experience with
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    your
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    product the second step is focusing on
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    the stakeholders create a list of
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    stakeholders that are involved in your
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    product and your customers experience
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    ask yourself who are the people or
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    organizations who will influence your
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    product who will influence the customer
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    experience other stakeholders may come
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    to mind but if they don't pertain to the
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    focus of the map leave them out for now
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    you can list out stakeholders with
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    Post-its or simply write them down on a
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    flip chart third prioritize stakeholders
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    choose a scale and determine the level
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    of importance of the stakeholders which
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    of these stakeholders are essential
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    important or interesting in to your
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    project they can also be based off of
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    different scales like level of influence
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    or level of contact and so
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    forth fourth illustrate the stakeholder
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    on the map sketch the stakeholders on
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    the map according to your ranking the
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    more important they are the closer they
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    are to the middle of the chart fifth
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    sketch the value exchange between
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    stakeholders using arrows or drawing
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    lines what does each stakeholder provide
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    to the other it could be product
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    products money trust love a smile Etc
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    since an exchange is usually two ways
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    you'll probably need two arrows
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    connecting the stakeholders and
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    stakeholders can often exchange more
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    than one type of
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    value once you've built your stakeholder
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    map now it's time to analyze it you do
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    that by taking different perspectives
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    one perspective you could choose to look
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    at is the customer experience from the
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    lens of your customer another
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    perspective could be to look at the
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    customer experience from your employees
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    perspective test out different
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    perspectives as you analyze the
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    stakeholders and the relationships or
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    value exchanges on the map lastly save
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    and edit your map you can save and edit
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    your map and share your stakeholder maps
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    by uploading them to smaple if you're
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    curious how to build personas or Journey
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    Maps check out our methods resources or
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    our tutorials in smaple
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    [Music]
Etiquetas
  • mapa de interesados
  • stakeholder map
  • proyecto
  • análisis
  • intercambio de valor
  • experiencia do cliente
  • priorización