44 Tricks To Instantly Get More Views on Social Media

00:36:41
https://www.youtube.com/watch?v=u7Sb-GIdBqw

Resumo

TLDRIn this video, Callaway shares 44 tactical tips for increasing views on social media, drawing from his experience as a successful creator. The tips cover various aspects, including warming up new accounts, maximizing algorithmic push, understanding virality, and effective storytelling. Key strategies include engaging with content before posting, maintaining audience relevance, and avoiding pitfalls with paid ads. The video emphasizes the importance of organic reach, consistent posting, and analyzing metrics to drive growth. Callaway also provides insights on content creation, editing, and the significance of comments and shares for virality.

Conclusões

  • 📈 Maximize algorithmic push for free traffic.
  • 🗣️ Engage with content before posting to warm up your account.
  • 🔍 Focus on audience matching for better reach.
  • 💡 Use successful videos as inspiration for new content ideas.
  • 📊 Prioritize shares and comments for virality.
  • 📝 Keep storytelling concise and engaging.
  • 📅 Post consistently to build an audience.
  • 🚫 Avoid running paid ads on organic accounts.
  • 🔄 Remix successful content to reduce risk.
  • 🤝 Collaborate with others to expand reach.

Linha do tempo

  • 00:00:00 - 00:05:00

    The video introduces 44 tactical tips for gaining views on social media, shared by Callaway, a successful creator with a million followers. The focus is on leveraging algorithms for organic growth, likening them to free money from a casino. The first tip emphasizes warming up a new account by engaging with content before posting, which helps avoid the 'zero view jail'.

  • 00:05:00 - 00:10:00

    The second tip discusses audience matching, stressing the importance of consistently using specific topics and keywords to help the algorithm identify the right audience for your content. This involves strict discipline in topic selection to ensure long-term growth and algorithmic push.

  • 00:10:00 - 00:15:00

    The third tip warns against running paid ads on accounts with successful organic content, as this can harm organic reach. Instead, paid ads should be run from a separate account to preserve organic growth. The importance of maintaining a clear distinction between organic and paid content is highlighted.

  • 00:15:00 - 00:20:00

    The fourth tip explains the difference between pure virality and on-target virality, advising creators to focus on on-target virality for better monetization opportunities. This involves targeting specific viewer avatars rather than aiming for maximum reach, which can dilute effectiveness.

  • 00:20:00 - 00:25:00

    The fifth tip presents a virality formula that includes unique ideas, a large audience, a compelling hook, and luck. It emphasizes the importance of comments in driving virality, suggesting creators spark discussions by asking questions or making controversial statements to engage viewers.

  • 00:25:00 - 00:30:00

    The sixth tip focuses on maximizing share rates, which are crucial for virality. A share rate of 3% or higher is ideal, and creators are encouraged to engineer their content to encourage shares. The importance of storytelling and idea generation is also discussed, with tips on finding winning ideas and improving storytelling techniques.

  • 00:30:00 - 00:36:41

    The final tips cover editing, posting strategies, and growth expectations, emphasizing the need for consistency and engagement with the audience. Creators are encouraged to post frequently, engage with other creators, and utilize various platforms to maximize their reach and growth potential.

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Vídeo de perguntas e respostas

  • What is the best way to warm up a new social media account?

    Don't post for the first two days; instead, engage with content. Start posting on day three and maintain consistency.

  • How can I maximize algorithmic push for my content?

    Ensure your content matches the interests of your ideal audience and consistently use relevant keywords.

  • What is the difference between pure virality and on-target virality?

    Pure virality maximizes reach, while on-target virality focuses on penetrating your ideal viewer segment.

  • What should I avoid when running paid ads on social media?

    Do not run paid ads on an account with successful organic videos, as it can harm organic reach.

  • How important are comments for video virality?

    Comments drive discussions and signal to the algorithm that your video is engaging.

  • What is the ideal share rate for a viral video?

    Aim for a share rate of 3% or higher for better chances of going viral.

  • How often should I post to grow my social media presence?

    Post five videos per week for optimal growth.

  • What metrics should I focus on for video performance?

    Prioritize shares, comments, saves, likes, and then views.

  • What is the best way to find content ideas?

    Look at successful videos from other creators in your niche and remix those ideas.

  • How can I improve my storytelling in videos?

    Focus on speed to value, contrast, comprehension, and curiosity loops.

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  • 00:00:00
    If you want to get more views on social
  • 00:00:01
    media, this video is going to be a gold
  • 00:00:04
    mine. These are 44 tactical tips and
  • 00:00:06
    tricks that will immediately speed up
  • 00:00:08
    your growth. And these are not what you
  • 00:00:10
    typically hear. I've collected them from
  • 00:00:12
    the biggest creators in the world and my
  • 00:00:14
    own personal content experiments. By the
  • 00:00:16
    way, I'm Callaway. I have a million
  • 00:00:18
    followers. I've done billions of views
  • 00:00:19
    and I speed ran YouTube from zero to
  • 00:00:22
    100,000 subs in just 5 months. These are
  • 00:00:24
    all the tactics that I used. All right,
  • 00:00:26
    let's start with algorithms and
  • 00:00:28
    virality. Now, the broad goal for all of
  • 00:00:30
    the tips in this section is to help you
  • 00:00:32
    get as much free push from the algorithm
  • 00:00:34
    as possible. And here's why this is so
  • 00:00:36
    important. Imagine you're at a casino
  • 00:00:38
    and you bring $500 to the table. You sit
  • 00:00:41
    down and then the dealer hands you
  • 00:00:42
    another $500 free play coupon from the
  • 00:00:45
    casino. So now you have $1,000 to play
  • 00:00:48
    with the 500 you brought and the 500 the
  • 00:00:50
    casino gave you. That casino coupon is
  • 00:00:53
    free money to you. And I want you to
  • 00:00:54
    think of the algorithm in the exact same
  • 00:00:56
    way. Algorithms are like casino dealers
  • 00:00:58
    that give you free traffic and
  • 00:01:00
    distribution that you don't have to pay
  • 00:01:02
    for. This is the magic of social media.
  • 00:01:05
    Now, our job if we want more views is to
  • 00:01:07
    maximize that free house money that the
  • 00:01:09
    algorithm gives us. And all the tips in
  • 00:01:12
    this section are designed to do that.
  • 00:01:13
    Okay. Now, tip number one is how to warm
  • 00:01:15
    up a brand new account. If you want to
  • 00:01:17
    start social media from scratch, this is
  • 00:01:19
    the best process to warm up the account
  • 00:01:21
    so that you don't get stuck in that zero
  • 00:01:23
    view jail. Most people think you should
  • 00:01:25
    just start posting immediately on day
  • 00:01:26
    one, but you don't want to do this
  • 00:01:28
    because that's not how a normal human
  • 00:01:30
    would use social media. So, here's what
  • 00:01:32
    you do in the first two days. Don't
  • 00:01:33
    post. Just make an account, and then
  • 00:01:35
    scroll for 15 minutes or so, like,
  • 00:01:38
    engage, watch full videos, and comment
  • 00:01:40
    on some of them. And then, starting on
  • 00:01:42
    day three, you're going to post. This is
  • 00:01:44
    exactly how a normal human would warm up
  • 00:01:46
    an account. They would try it for a
  • 00:01:47
    little bit, and then get interested
  • 00:01:49
    enough to post on day three. So, that's
  • 00:01:51
    exactly what you want to do. When you
  • 00:01:52
    start posting on day three, you want to
  • 00:01:54
    post consistently every single day from
  • 00:01:56
    there. If you do it this way, this will
  • 00:01:57
    get your brand new account past the zero
  • 00:01:59
    view jail and you'll start growing
  • 00:02:01
    immediately. All right, tip number two
  • 00:02:02
    is about audience matching. To maximize
  • 00:02:04
    the algorithm's push for you, you need
  • 00:02:06
    to make sure you trigger the best
  • 00:02:08
    possible audience match. Let me explain
  • 00:02:10
    what this means. The algorithm's primary
  • 00:02:12
    job is to match viewers with content
  • 00:02:14
    that they want to watch. It does this by
  • 00:02:16
    establishing a topical baseline for what
  • 00:02:18
    your video is about and then finding
  • 00:02:20
    other viewers that have a history of
  • 00:02:22
    liking videos like that. So, your job is
  • 00:02:24
    to make sure the algorithm knows exactly
  • 00:02:26
    what you're talking about and has
  • 00:02:28
    confidence that you will consistently
  • 00:02:29
    talk about just that. To help it
  • 00:02:31
    understand what topic you're talking
  • 00:02:32
    about, you want to mention those topics
  • 00:02:34
    or keywords again and again in the
  • 00:02:37
    script and in the caption. And to signal
  • 00:02:39
    that you're going to consistently talk
  • 00:02:40
    about only that topic, you need strict
  • 00:02:42
    discipline around your topic selection.
  • 00:02:44
    The better the algorithm can understand
  • 00:02:46
    what you talk about and the precision
  • 00:02:48
    you talk about it with, the better it
  • 00:02:49
    can match you with your ideal viewer.
  • 00:02:51
    Okay. Now, tactically, how should you
  • 00:02:53
    develop your content ideas so that they
  • 00:02:55
    trigger the best possible audience
  • 00:02:56
    match? This is called avatar filtering.
  • 00:02:59
    For every single idea and script you
  • 00:03:01
    make, you want to run a strict filter
  • 00:03:03
    process asking the question, if I make
  • 00:03:05
    this video, will my ideal avatar
  • 00:03:07
    resonate with it? And if not, as
  • 00:03:09
    tantalizing as an idea might be, don't
  • 00:03:11
    make that video. If you do make it and
  • 00:03:13
    it bangs, you're going to be sacrificing
  • 00:03:15
    long-term potential fit for short-term
  • 00:03:18
    views. And the truth is, the better that
  • 00:03:20
    a poor fit video does, the more confused
  • 00:03:22
    the algorithm gets because it won't know
  • 00:03:25
    who to push your next video to based on
  • 00:03:27
    that one. So, if you want max push over
  • 00:03:29
    the long term, stay disciplined on idea
  • 00:03:32
    filtering. All right. Now, tip number
  • 00:03:33
    four is one that's going to leave a lot
  • 00:03:35
    of you scratching your head. You're
  • 00:03:36
    going to be upset about this. The
  • 00:03:37
    ultimate goal of social media if you're
  • 00:03:39
    a brand is to validate the best ideas
  • 00:03:41
    for free with organic so you know
  • 00:03:43
    exactly where to put your paid dollars.
  • 00:03:46
    This flow organic to paid is the 2025
  • 00:03:48
    social media strategy that every brand
  • 00:03:50
    should be running. However, the absolute
  • 00:03:53
    critical mistake that so many
  • 00:03:54
    entrepreneurs make is the following.
  • 00:03:56
    They get their organic videos working.
  • 00:03:58
    They're crushing. They're getting tons
  • 00:03:59
    of views. And then they commit the
  • 00:04:00
    cardinal sin. They run paid ads on that
  • 00:04:03
    same account. This mistake is an
  • 00:04:05
    absolute must to avoid. Do not run paid
  • 00:04:07
    ads on an account if you have organic
  • 00:04:09
    videos already working. If you're going
  • 00:04:11
    to juice a video with paid spend, you
  • 00:04:13
    need to run that paid spend from a
  • 00:04:14
    different account. And here's why. Once
  • 00:04:16
    a social media platform is aware that
  • 00:04:18
    you're willing to spend to get reach,
  • 00:04:20
    they will nuke your organic video views.
  • 00:04:23
    So essentially, you spent all that time
  • 00:04:24
    building a golden goose with organic and
  • 00:04:26
    then you just destroy it by running paid
  • 00:04:29
    through that same account. Always run
  • 00:04:31
    paid from a separate account. This will
  • 00:04:32
    preserve your organic reach but allow
  • 00:04:34
    you to boost with paid. And if you've
  • 00:04:36
    already nuked your organic views because
  • 00:04:38
    you've been running paid, you probably
  • 00:04:39
    feel this pain as I say it. And if this
  • 00:04:41
    is you, there's a good chance those
  • 00:04:43
    organic accounts, they're already nuked
  • 00:04:44
    forever. Once you train it that you're
  • 00:04:46
    willing to spend, it's really hard to
  • 00:04:48
    reverse it. Now, if you keep watching
  • 00:04:49
    the video, tip 36 talks about a specific
  • 00:04:52
    approach that you can use to speedrun
  • 00:04:54
    the growth of that new organic account.
  • 00:04:56
    So, I'll break that down later. All
  • 00:04:57
    right. Tip number five is explaining
  • 00:04:59
    virality. Here's the truth about
  • 00:05:00
    virality. There are two types of
  • 00:05:02
    virality. pure virality and ontarget
  • 00:05:04
    virality. Pure virality is the maximum
  • 00:05:07
    possible reach for a given video. On
  • 00:05:09
    target virality is the maximum possible
  • 00:05:11
    penetration on a given video in your
  • 00:05:14
    ideal viewer avatar slice. If you're
  • 00:05:16
    trying to monetize your videos via brand
  • 00:05:18
    deals or ads, you want pure virality.
  • 00:05:21
    But if you're trying to monetize your
  • 00:05:22
    videos via driving that traffic off
  • 00:05:24
    platform to owned products and services,
  • 00:05:27
    then you want ontarget virality. Now,
  • 00:05:29
    the ads and brand deal model that can
  • 00:05:31
    reach low seven figures in revenue per
  • 00:05:33
    year, but it's going to cap out there.
  • 00:05:35
    And this is because you're going to hit
  • 00:05:36
    the ceiling for what the top tier brands
  • 00:05:38
    are willing to risk per post. So, if you
  • 00:05:40
    want to build a business with greater
  • 00:05:42
    than 1 to2 million per year in revenue,
  • 00:05:43
    you're going to want to avoid pure
  • 00:05:45
    virality and focus only on ontarget
  • 00:05:47
    virality. Pure virality looks cool
  • 00:05:49
    because the numbers are bigger and
  • 00:05:50
    everybody likes seeing bigger numbers,
  • 00:05:52
    but it's actually going to weaken your
  • 00:05:53
    ability to target a specific slice with
  • 00:05:55
    an offer. Because essentially, when you
  • 00:05:57
    go for pure virality, in order to get
  • 00:05:59
    those numbers so big, you have to appeal
  • 00:06:01
    to so many different avatars at the same
  • 00:06:03
    time. And this weakens the algorithm's
  • 00:06:04
    ability to target a specific one when
  • 00:06:07
    it's time to sell an offer. So, it's
  • 00:06:08
    really important that you make sure you
  • 00:06:10
    know which virality game you're playing.
  • 00:06:12
    All right, tip number six is my virality
  • 00:06:14
    formula. Regardless of which virality
  • 00:06:16
    type you're going for, there is a
  • 00:06:17
    formula that works for both. And that
  • 00:06:19
    formula is this. Virality equals unique
  • 00:06:22
    idea, large applicable audience, unique
  • 00:06:24
    point of view, worldclass hook,
  • 00:06:26
    compelling story, and luck. If you want
  • 00:06:29
    to understand the differences between
  • 00:06:30
    these variables and the tactics for how
  • 00:06:32
    to build each one of them up, I will
  • 00:06:34
    link a video below that I made
  • 00:06:35
    specifically on this formula. It's the
  • 00:06:37
    first one on my channel. Tip number
  • 00:06:39
    seven is about comments. Comments are an
  • 00:06:41
    extremely important part of driving
  • 00:06:43
    virality in videos. The videos that end
  • 00:06:45
    up going mega viral typically have one
  • 00:06:47
    or more massive discussions happening in
  • 00:06:50
    the comments. And your goal as the
  • 00:06:52
    creator of the content is to lay the
  • 00:06:53
    Tinder so that those conversations
  • 00:06:55
    ignite as soon as one person kicks them
  • 00:06:57
    off. Now, the easiest way to do this is
  • 00:06:59
    to say something controversial in your
  • 00:07:01
    video that people react to. But if
  • 00:07:03
    you're like me and you don't really like
  • 00:07:04
    starting intentional controversy cuz
  • 00:07:06
    it's just not that positive for the
  • 00:07:07
    world, a better way to do this is to ask
  • 00:07:09
    a question at the end of your video to
  • 00:07:11
    spark the response and that dialogue.
  • 00:07:13
    The truth is, when people spend several
  • 00:07:15
    minutes reading comments, it signals to
  • 00:07:17
    the algorithm that there's something
  • 00:07:18
    significantly important going on in your
  • 00:07:20
    video. It may not count as many looping
  • 00:07:23
    views, but it will treat that higher
  • 00:07:24
    priority than a typical video that
  • 00:07:26
    doesn't have comments. Now, the other
  • 00:07:28
    tip is that when a discussion does start
  • 00:07:30
    happening, you want to feed it. So,
  • 00:07:31
    tactically, you should prioritize
  • 00:07:33
    responding to all the comments that are
  • 00:07:35
    talking about potentially explosive
  • 00:07:36
    angles to help kickstart those
  • 00:07:38
    discussions. All right, in tip number
  • 00:07:40
    eight, the last one in this section, the
  • 00:07:42
    most important metric for virality is
  • 00:07:44
    share rate, which is shares divided by
  • 00:07:46
    views. If you want more algorithmic
  • 00:07:48
    push, you need to maximize share rate.
  • 00:07:50
    Now, in that virality formula video that
  • 00:07:52
    I referenced, I talk about specifically
  • 00:07:54
    how to engineer more shares. But as a
  • 00:07:56
    frame of reference, the rate you want is
  • 00:07:58
    3%. Three shares for every 100 views or
  • 00:08:01
    higher. If you get a share rate above
  • 00:08:03
    3%, you win and the video is going super
  • 00:08:05
    viral. Anything less than 3% and the
  • 00:08:07
    video is typically not going to reach
  • 00:08:09
    more than 500,000 views. Now,
  • 00:08:11
    tactically, there are a few really easy
  • 00:08:12
    ways when picking ideas and writing
  • 00:08:14
    stories that you can build
  • 00:08:15
    shareworthiness into the script. And if
  • 00:08:18
    you want to learn how to do this in
  • 00:08:19
    practice, I actually wrote a free guide
  • 00:08:21
    breaking down exactly how to engineer
  • 00:08:23
    virality. It's at
  • 00:08:24
    viralitybloopprint.com. You can get the
  • 00:08:26
    link in the description. All right. Now,
  • 00:08:27
    this brings up our next category, which
  • 00:08:28
    is ideas and storytelling. And the macro
  • 00:08:31
    goal in this category is that all the
  • 00:08:33
    tips are meant to help you derisk your
  • 00:08:35
    effort. Every time you sit down to make
  • 00:08:37
    a video, you want to ensure that the
  • 00:08:38
    idea and the script are best positioned
  • 00:08:41
    to give you the best chance for it to
  • 00:08:42
    break out. And so all of these tips are
  • 00:08:44
    tactical ways to find better ideas and
  • 00:08:46
    to write better stories so your videos
  • 00:08:48
    perform better. All right. Now, tip
  • 00:08:50
    number nine is where to find winning
  • 00:08:51
    ideas. The easiest place to come up with
  • 00:08:54
    winning content ideas is to look at
  • 00:08:56
    other winning ideas that have already
  • 00:08:57
    been posted in your niche. Make a list
  • 00:08:59
    of 10 to 20 other creators that you
  • 00:09:01
    like. Filter for their best performers
  • 00:09:03
    and then remix off of those. Any video
  • 00:09:06
    with 20x the average views of the
  • 00:09:08
    creator is something you should
  • 00:09:09
    seriously take a look at making. If it
  • 00:09:11
    doesn't have over 20x their average
  • 00:09:12
    views, but multiple creators have talked
  • 00:09:14
    about it and those videos have gotten 5x
  • 00:09:17
    over the average views. Again, that's a
  • 00:09:19
    green light that there's a good idea
  • 00:09:20
    there. If you're stuck on ideas because
  • 00:09:22
    you have the cold star problem, the
  • 00:09:24
    first hundred videos you make can just
  • 00:09:26
    be remixes of other ones that have
  • 00:09:28
    worked. Again, this is to derisk your
  • 00:09:30
    reps while you're still learning the
  • 00:09:31
    skill of making videos. Once you learn
  • 00:09:33
    the skill, you can start incorporating
  • 00:09:34
    more original ideas. But this is a
  • 00:09:36
    really easy way to derisk the effort.
  • 00:09:37
    All right. Now, the next logical
  • 00:09:39
    question is, what really makes for a
  • 00:09:41
    winning idea? A winning idea is
  • 00:09:42
    something that provides value and
  • 00:09:44
    elicits an emotion from the viewer. Now,
  • 00:09:47
    the easiest way to provide value outside
  • 00:09:49
    of entertainment or humor is to target a
  • 00:09:51
    specific pain point the viewer has and
  • 00:09:53
    then offer a relevant solve to help them
  • 00:09:55
    solve it. And when you do this, the
  • 00:09:57
    emotion elicited is usually urgency in
  • 00:10:00
    trying to get them to go solve it or
  • 00:10:01
    shock in the surprise of the solution
  • 00:10:03
    that you gave. But to build on the last
  • 00:10:05
    point, if you find a validated video
  • 00:10:07
    idea that has performed well in the past
  • 00:10:09
    and it solves a painoint the viewer has,
  • 00:10:11
    you're typically good to go. You want to
  • 00:10:13
    run all of your validated outlier ideas
  • 00:10:15
    through this filter. Did that idea help
  • 00:10:18
    solve a nagging painoint that my ideal
  • 00:10:20
    viewer had? And if the answer is yes,
  • 00:10:22
    chances are that's a winning idea. Tip
  • 00:10:24
    number 11 is the four horsemen of great
  • 00:10:27
    storytelling. There are four core
  • 00:10:29
    concepts that consistently help improve
  • 00:10:31
    storytelling in content. Speed to value,
  • 00:10:34
    contrast, comprehension, and curiosity
  • 00:10:36
    loops. Let's break down each one. Speed
  • 00:10:38
    to value is one of the most important
  • 00:10:40
    principles of great content. And it
  • 00:10:42
    essentially means this. How fast in
  • 00:10:44
    terms of words, seconds, or sentences
  • 00:10:47
    can you get to the valuable part of the
  • 00:10:49
    story? And value can either be
  • 00:10:51
    entertaining or uniquely interesting.
  • 00:10:53
    The longer it takes you to get to that
  • 00:10:55
    point from beginning to there, the less
  • 00:10:57
    people that are going to stick around to
  • 00:10:58
    watch. Your goal is to increase the
  • 00:11:00
    speed to value by shortening the time it
  • 00:11:03
    takes to get there. And the easiest way
  • 00:11:04
    to do this is by deleting all the
  • 00:11:06
    unnecessary fluff at the beginning of
  • 00:11:08
    the video. You want to cut all the
  • 00:11:10
    sentences that are not immediately
  • 00:11:11
    critical to getting comprehension to go
  • 00:11:13
    up. Go sentence by sentence all the way
  • 00:11:15
    through the document and cut all those
  • 00:11:17
    fluffy sentences and you'll be left with
  • 00:11:19
    a much more compressed story. All right.
  • 00:11:21
    Now, the easiest way to improve
  • 00:11:22
    storytelling in your videos is to embed
  • 00:11:25
    more contrast. Contrast is the distance
  • 00:11:27
    between what someone currently believes
  • 00:11:29
    and what you believe to be true. It's
  • 00:11:31
    expectations verse reality. So, to
  • 00:11:34
    create contrast, you want to start with
  • 00:11:35
    the baseline understanding. Let's call
  • 00:11:37
    that A. And then come up with your
  • 00:11:39
    alternative reality. B. That distance is
  • 00:11:42
    contrast. So, for example, I might say
  • 00:11:44
    something like most people believe the
  • 00:11:46
    easiest way to build wealth is real
  • 00:11:47
    estate. And then to create contrast, I
  • 00:11:49
    might say something like this. But that
  • 00:11:51
    isn't true because the data actually
  • 00:11:52
    shows investing in the S&P 500 is a much
  • 00:11:55
    better way to build wealth. So the
  • 00:11:56
    contrast I build there is real estate
  • 00:11:58
    verse S&P 500. And the more contrarian
  • 00:12:01
    my take, the bigger the contrast, the
  • 00:12:03
    more it will hook the viewer and keep
  • 00:12:05
    them engaged. Your goal tactically when
  • 00:12:07
    telling stories is to find points where
  • 00:12:09
    you can embed contrast where it makes
  • 00:12:11
    sense. And tactically, the way you do
  • 00:12:13
    this is by taking a point, understanding
  • 00:12:15
    what a normal person believes, and then
  • 00:12:17
    figuring out what you believe that is
  • 00:12:19
    different from that normal person. Okay,
  • 00:12:20
    tip number 14. The most important driver
  • 00:12:22
    of bad stories is comprehension loss.
  • 00:12:25
    This means as you tell the story, the
  • 00:12:27
    viewer either can't understand what
  • 00:12:29
    you're saying or they lose the line of
  • 00:12:30
    logic. If either of these things happen,
  • 00:12:32
    they will be confused and just stop
  • 00:12:34
    watching. Now, to solve for this
  • 00:12:35
    comprehension loss, you just want to use
  • 00:12:37
    simpler words and shorter sentences. Try
  • 00:12:39
    to speak at an advanced sixth grade
  • 00:12:41
    reading level. Any words more complex
  • 00:12:43
    than this are just injecting unnecessary
  • 00:12:46
    jargon that you don't need. Now, to
  • 00:12:48
    solve for the confusing logic flow, the
  • 00:12:50
    easiest way to do this is to tell your
  • 00:12:51
    stories from wide to narrow. Start by
  • 00:12:54
    setting broad context and then slowly
  • 00:12:56
    narrow in on your point as you go down.
  • 00:12:58
    Your breadth of topic should be seen
  • 00:13:00
    like a funnel in this way because that's
  • 00:13:02
    how brains comprehend information, high
  • 00:13:04
    to low. This is why most movies start
  • 00:13:06
    with establishing shots before they go
  • 00:13:08
    into the character dialogue. If you
  • 00:13:10
    start narrow and then get broad and back
  • 00:13:12
    to narrow, it's confusing and hard for
  • 00:13:14
    the viewer to follow. Avoiding
  • 00:13:16
    comprehension loss is a vital part of
  • 00:13:18
    storytelling. And again, the easiest way
  • 00:13:19
    to gut check for this is to read your
  • 00:13:21
    story one line at a time. And after each
  • 00:13:23
    line, stop and ask yourself, am I clear
  • 00:13:26
    where this story is at and where it's
  • 00:13:27
    headed? If not, then it's not clear
  • 00:13:29
    enough and you're going to have
  • 00:13:30
    comprehension loss. All right, tip
  • 00:13:32
    number 15 is about curiosity loops. A
  • 00:13:34
    curiosity loop is like a rabbit hole
  • 00:13:36
    that is so tempting a viewer can't do
  • 00:13:38
    anything but go down it. And it's a
  • 00:13:40
    metaphor to represent how tantalizing
  • 00:13:42
    your hook needs to be in order to grab
  • 00:13:44
    the viewer. Now, to create a curiosity
  • 00:13:46
    loop, you need to use effective contrast
  • 00:13:48
    paired with the right visual stack.
  • 00:13:51
    Let's explain exactly what that means.
  • 00:13:53
    Tip number 16 is about that visual
  • 00:13:55
    stack. I call it hook alignment. There
  • 00:13:57
    are four components to a video hook. The
  • 00:13:59
    visual hook, which is what is shown, the
  • 00:14:01
    written hook, which is the text on the
  • 00:14:03
    screen. the spoken hook, which is what
  • 00:14:04
    is said, and the audio hook, which is
  • 00:14:06
    the music and sound effects. Thinking
  • 00:14:08
    through each one of these individually,
  • 00:14:10
    well, that's one thing. But the
  • 00:14:11
    nonobvious tip that will really level up
  • 00:14:13
    your hooks, is making sure there is
  • 00:14:15
    perfect alignment between the four
  • 00:14:17
    things. It turns out the spoken hook,
  • 00:14:19
    what you say, is actually the third most
  • 00:14:21
    important piece. The visual hook, what
  • 00:14:24
    you show, and the written hook, the text
  • 00:14:25
    on screen, are actually way more
  • 00:14:27
    important. And this is because the eyes
  • 00:14:29
    comprehend before the ears can hear. So
  • 00:14:31
    in order of importance, it's visual
  • 00:14:33
    hook, written hook, spoken hook, and
  • 00:14:35
    then audio hook. Now to get this right
  • 00:14:37
    and to have the perfect visual
  • 00:14:38
    alignment, the visual hook has to
  • 00:14:40
    perfectly represent what is written and
  • 00:14:43
    what is said. If the alignment is even
  • 00:14:45
    slightly off, then the comprehension is
  • 00:14:46
    going to go down and viewers will churn.
  • 00:14:49
    This is called hook alignment. And it
  • 00:14:50
    works because the brain perceives the
  • 00:14:52
    hook pieces like this. Visuals, spoken
  • 00:14:55
    visuals. First, we see a visual or text
  • 00:14:58
    hook and we decide if the video is
  • 00:15:00
    interesting to us. And then our ears
  • 00:15:02
    catch up and we digest what is being
  • 00:15:04
    said in the first two sentences. As this
  • 00:15:06
    is happening, we're trying to match what
  • 00:15:08
    we're hearing from the spoken sentences
  • 00:15:10
    with the visuals that we see. And this
  • 00:15:11
    is that first alignment checkpoint. Once
  • 00:15:14
    we're clear on that, we try to reconfirm
  • 00:15:16
    the match by taking what we heard and
  • 00:15:17
    then rematching it with the next visual.
  • 00:15:20
    Eyes, ears, eyes. So, knowing all this,
  • 00:15:22
    here's the tactical approach to 10x your
  • 00:15:24
    views and improve your hooks. Knowing
  • 00:15:27
    that visuals are more important than
  • 00:15:29
    spoken hooks, you want to start your
  • 00:15:30
    ideation process by finding the key
  • 00:15:32
    visual first. Then, you want to write
  • 00:15:35
    your spoken hook to best match the
  • 00:15:37
    visual that you already have. You want
  • 00:15:38
    to do it in this order, not the other
  • 00:15:40
    way around. All right, tip number 17 is
  • 00:15:41
    to use the word you. To get more views,
  • 00:15:44
    you need the viewer to see themselves in
  • 00:15:46
    the painoint or character you're
  • 00:15:48
    addressing. And the easiest way to make
  • 00:15:49
    this foolproof is to use the word you in
  • 00:15:52
    your script. Speak to the viewer as if
  • 00:15:54
    you're talking to them onetoone. And to
  • 00:15:56
    continue this idea, you need to continue
  • 00:15:58
    reminding yourself who is this video
  • 00:15:59
    for. Always remember the video is for
  • 00:16:01
    the viewer, not for you. This means you
  • 00:16:04
    should talk about them first and you
  • 00:16:06
    second. Because if I lead everything
  • 00:16:08
    with I, it makes it hard for the viewer
  • 00:16:10
    to understand if they should opt in.
  • 00:16:11
    Leading with the word I means that
  • 00:16:13
    opt-ins will only come if the viewer
  • 00:16:15
    sees themsself in you, the messenger. Of
  • 00:16:17
    course, you can always use your own
  • 00:16:19
    personal stories to explain your point,
  • 00:16:21
    but do that after you've established the
  • 00:16:23
    video is for you. All right. Now, tip
  • 00:16:25
    number 18 is to use atomic storytelling.
  • 00:16:28
    Here's the reason why most people are
  • 00:16:29
    bad at telling stories. School rewards
  • 00:16:32
    fluff. Write 500word essays, hit a
  • 00:16:34
    certain page limit. But this is the
  • 00:16:36
    opposite of what works in real life.
  • 00:16:38
    Real life rewards extreme compression.
  • 00:16:41
    So, if you have interesting ideas, but
  • 00:16:43
    your content's just not working, you
  • 00:16:44
    need to practice distillation. How much
  • 00:16:47
    further can you compress your ideas down
  • 00:16:48
    to get them in the atomic form? Because
  • 00:16:51
    if you tell five sentence stories in 10
  • 00:16:53
    sentences, then more than 50% of people
  • 00:16:55
    are going to bounce before the end. And
  • 00:16:57
    again, I sound like a broken record, but
  • 00:16:58
    a common exercise for getting better at
  • 00:17:00
    this is to read your stories one line at
  • 00:17:02
    a time and ask if you need that line to
  • 00:17:04
    be in there. If not, cut it. The fastest
  • 00:17:06
    way to train your brain on how to do
  • 00:17:08
    this is to use copy work from your
  • 00:17:09
    favorite creators. Literally take their
  • 00:17:11
    videos, download them, and look at the
  • 00:17:13
    way they write their scripts line by
  • 00:17:15
    line. Now, I will note each medium,
  • 00:17:17
    books versus podcast versus YouTube
  • 00:17:19
    verse shorts versus tweets, they all
  • 00:17:20
    have an optimal speed. So, you want to
  • 00:17:22
    make sure you take videos from creators
  • 00:17:23
    or content from creators from the medium
  • 00:17:26
    that you're working on and mimic off
  • 00:17:27
    that. All right, tip number 19 is about
  • 00:17:29
    CTAs in your videos. Do not put hard
  • 00:17:32
    call to actions in your video scripts.
  • 00:17:35
    Hard CTAs will nuke your share rate
  • 00:17:37
    because it makes people feel like
  • 00:17:38
    they're being sold to. At most, you can
  • 00:17:40
    ask them to follow you at the end of the
  • 00:17:42
    video, but even this interrupts the
  • 00:17:43
    flow. I'm telling you, just give value
  • 00:17:45
    and don't ask for anything in the video
  • 00:17:48
    itself. In the caption, you can add all
  • 00:17:50
    the CTAs you want, but don't break that
  • 00:17:52
    hypnosis in the video. All right. And
  • 00:17:53
    tip number 20. If you want to improve
  • 00:17:55
    your storytelling, just use
  • 00:17:57
    sandcastles.ai. Now, of course, this is
  • 00:17:58
    the tool I built to take everything I'm
  • 00:18:00
    talking about with storytelling ideas,
  • 00:18:02
    virality, and algorithms, and compress
  • 00:18:04
    it down so that it just applies it to
  • 00:18:06
    your scripts automatically. All you have
  • 00:18:07
    to do is put in your topic or your raw
  • 00:18:09
    script or raw notes, and we'll do the
  • 00:18:11
    rest. It will literally come out ready
  • 00:18:12
    to go. Anybody watching this can try for
  • 00:18:14
    free sand castles.ai. All right. Now,
  • 00:18:16
    the next category is editing. And the
  • 00:18:18
    truth is editing on social media is
  • 00:18:20
    actually a lot less important than
  • 00:18:21
    people think. Now, it matters, of
  • 00:18:23
    course, but if you don't do any of the
  • 00:18:24
    things we talked about already, then the
  • 00:18:26
    editing is really not going to save the
  • 00:18:27
    video. But with that being said, editing
  • 00:18:29
    is the big hairy monster that
  • 00:18:31
    everybody's afraid of because it's so
  • 00:18:32
    different from all the other skills
  • 00:18:34
    we've ever tried. So, here are a bunch
  • 00:18:36
    of tactical tips and tricks for how to
  • 00:18:37
    improve your edits so you get more
  • 00:18:38
    views. All right, number 21 is about
  • 00:18:40
    visual selection. The biggest needle
  • 00:18:42
    mover when it comes to editing is visual
  • 00:18:44
    selection and pacing. We'll get to
  • 00:18:46
    pacing in a second, but on the selection
  • 00:18:48
    point with every sentence in the video,
  • 00:18:49
    you need to ask yourself, what is the
  • 00:18:51
    best possible visual that I can show to
  • 00:18:54
    increase comprehension of this sentence?
  • 00:18:56
    And this echoes my point on hook
  • 00:18:58
    alignment from earlier because better
  • 00:19:00
    visual selection is the best way to
  • 00:19:02
    increase visual comprehension. And so
  • 00:19:05
    the tactical next question is where do I
  • 00:19:07
    find better visuals? And that is tip
  • 00:19:09
    number 22. Where to find better visuals?
  • 00:19:11
    I typically find visuals from other
  • 00:19:13
    videos made on social media, YouTube,
  • 00:19:15
    stock footage sites, the company
  • 00:19:16
    website, all over the place. But to make
  • 00:19:19
    this easier, I actually built a full
  • 00:19:20
    guide with all different sites and
  • 00:19:22
    sources that you can use to find better
  • 00:19:24
    A-roll and B-roll. So, if you want that,
  • 00:19:26
    I've got a free guide below. It's linked
  • 00:19:27
    below under tip number 22. All right.
  • 00:19:30
    Now, tip number 23 is about sound
  • 00:19:31
    effects. If you want to improve your
  • 00:19:33
    videos and you want to add sound
  • 00:19:34
    effects, the best place to find them is
  • 00:19:36
    just by searching in YouTube for X sound
  • 00:19:38
    effect. But if you can't find what you
  • 00:19:40
    want, a really sneaky way to do this is
  • 00:19:41
    to go to 11 Labs and use their sound
  • 00:19:44
    effect creator tool. And this works
  • 00:19:46
    super well in elevating the audio of the
  • 00:19:48
    video, just adding hits here and there
  • 00:19:50
    of different sound effects. I've got a
  • 00:19:51
    link below for 11 Labs if you want to
  • 00:19:53
    try it. This is by far my favorite way
  • 00:19:55
    to create sound effects from scratch.
  • 00:19:56
    All right, tip number 24 is about
  • 00:19:58
    improving vocal clarity. Now, if you
  • 00:20:00
    find that your music is clashing with
  • 00:20:02
    your vocals, it's going to be really
  • 00:20:03
    hard to increase comprehension because
  • 00:20:05
    people don't know what you're saying.
  • 00:20:07
    So, an easy way to create this
  • 00:20:08
    separation between your music and your
  • 00:20:10
    vocals is to use a lowass filter on your
  • 00:20:13
    music track. And a low pass filter
  • 00:20:15
    essentially allows the lower frequencies
  • 00:20:17
    to pass through, but it cuts off the
  • 00:20:19
    highs. And this is important because the
  • 00:20:21
    high frequencies is typically where your
  • 00:20:22
    vocal range comes through. So, if you
  • 00:20:24
    cut that, it creates a pocket of space
  • 00:20:26
    for your vocals to cut through better.
  • 00:20:28
    Now, to use a low pass filter, just
  • 00:20:29
    search for lowass filter in your effects
  • 00:20:31
    panel. You'll find it and then drag it
  • 00:20:33
    onto your music track. Typically, I like
  • 00:20:35
    to set the level anywhere between 1700
  • 00:20:37
    and 2500 hertz. Everything below that
  • 00:20:39
    will come through and everything above
  • 00:20:41
    that in the music will be cut off. This
  • 00:20:43
    will allow separation between your
  • 00:20:44
    vocals and the music. All right, tip
  • 00:20:46
    number 25 is about pace switching. A few
  • 00:20:49
    tips ago, I mentioned visual pace
  • 00:20:50
    switching as a critical element to
  • 00:20:52
    elevating your edits. Now, visual pacing
  • 00:20:54
    is just the speed with which you switch
  • 00:20:56
    visuals or add cuts to create visual
  • 00:20:59
    difference. Now, with respect to how
  • 00:21:01
    fast you should do this, for every
  • 00:21:02
    sentence, you should expect anywhere
  • 00:21:04
    from one to three visual switches. And
  • 00:21:06
    typically, the easiest way to practice
  • 00:21:07
    this is to download a video that you
  • 00:21:09
    like of another creator and make a cut
  • 00:21:12
    every time their video switches. Then,
  • 00:21:14
    you can apply your raw video on top of
  • 00:21:16
    it and cut yours as well. You can kind
  • 00:21:19
    of get a sense for how often they're
  • 00:21:20
    switching the visuals, and this will
  • 00:21:22
    train you over time for the right visual
  • 00:21:24
    pacing. Tip number 26 is about visual
  • 00:21:26
    formats. When it comes to visual formats
  • 00:21:28
    on social media, there are four main
  • 00:21:30
    types. Yapping, inworld, green screen,
  • 00:21:33
    and studio. Now, yapping is something
  • 00:21:35
    like Alex Earl, literally just talking
  • 00:21:37
    to the camera with very limited visuals
  • 00:21:39
    or graphics. In world is something like
  • 00:21:41
    this guy Leo Keller where he's actually
  • 00:21:43
    creating almost like a mini music video
  • 00:21:45
    of shots fully in his world. Green
  • 00:21:48
    screen is something like my friend Orin
  • 00:21:49
    where he's removing his background and
  • 00:21:51
    then using the background for visuals,
  • 00:21:53
    videos, or images. And then studio is
  • 00:21:55
    typically what I do for social media.
  • 00:21:56
    It's me in the studio and I'm cutting
  • 00:21:58
    between me and different visuals. Now,
  • 00:22:00
    you can win with all four, but the less
  • 00:22:02
    visually differentiated your video, the
  • 00:22:04
    more emphasis that goes on the hook, the
  • 00:22:06
    storytelling, and the idea. The rule of
  • 00:22:08
    thumb is this. If you can upgrade your
  • 00:22:10
    visuals without degrading comprehension,
  • 00:22:12
    I recommend you do so. It'll be easier
  • 00:22:14
    to separate. All right. Now, the next
  • 00:22:15
    section or category is posting. And for
  • 00:22:17
    this one, let's do a bunch of super
  • 00:22:19
    rapidfire tips to help increase views
  • 00:22:21
    with different posting settings. And
  • 00:22:23
    obviously the main macro goal for this
  • 00:22:25
    is we want to take any action or tweak
  • 00:22:27
    we can to increase views. So I'm going
  • 00:22:28
    to tell you a bunch of the things that I
  • 00:22:29
    do right now. Tip number 27 is about
  • 00:22:32
    post timing. What time of day should we
  • 00:22:34
    post to best optimize for views? Here's
  • 00:22:37
    the guidance. You want to post
  • 00:22:38
    consistently at the same time every
  • 00:22:40
    single day. Personally for me, I find
  • 00:22:41
    that posting first thing in the morning
  • 00:22:43
    when I wake up works best. And this is
  • 00:22:45
    to build the habit with my user base so
  • 00:22:47
    they can kind of look forward to my
  • 00:22:48
    videos as they're coming out in the
  • 00:22:50
    morning. But the truth is, you can win
  • 00:22:51
    by posting at any time of day. I find
  • 00:22:54
    you kind of want your first one to two
  • 00:22:55
    hours of the video to be strongly
  • 00:22:57
    engaged with by your audience. So,
  • 00:22:58
    whatever time that would be, start with
  • 00:23:00
    that. All right, tip number 28 is on the
  • 00:23:02
    caption. How do we do the caption? My
  • 00:23:05
    take is you want to include as much
  • 00:23:06
    possible context in the caption as
  • 00:23:08
    possible. I believe the algorithms are
  • 00:23:10
    using keywords in the captions to help
  • 00:23:12
    target your videos. So, the more keyword
  • 00:23:15
    topic you can give them, the easier
  • 00:23:16
    it'll be for them to target. Now, what I
  • 00:23:18
    like to do is pretty much just include
  • 00:23:20
    the transcript of the video and any
  • 00:23:21
    additional information that would be
  • 00:23:23
    relevant that I couldn't fit in the
  • 00:23:24
    script. At the bottom, I like to include
  • 00:23:26
    follow at username for more videos like
  • 00:23:29
    this. I find that works super well in
  • 00:23:30
    reminding people to follow, but it
  • 00:23:32
    doesn't nuke or hurt the video. All
  • 00:23:33
    right, tip number 29 is hashtags. And
  • 00:23:36
    everybody wants to know, should I
  • 00:23:37
    include hashtags in my captions? The
  • 00:23:39
    answer is yes. At the very bottom of
  • 00:23:41
    your caption, you want to include six to
  • 00:23:43
    10 different hashtags from highle
  • 00:23:45
    breadth all the way to narrow. So, if
  • 00:23:47
    I'm making a video about an AI video
  • 00:23:49
    model, I would include hashtags like AI,
  • 00:23:51
    artificial intelligence, tech,
  • 00:23:53
    technology, video, filmmaker, video, AI.
  • 00:23:56
    You could tell it goes broad to narrow.
  • 00:23:58
    Some broad, some narrow. People don't
  • 00:23:59
    necessarily search on hashtags like they
  • 00:24:01
    used to, but again, I have a feeling
  • 00:24:03
    these help target the algorithm for who
  • 00:24:06
    to push your video to. All right, tip
  • 00:24:08
    number 30 is about customizing the
  • 00:24:09
    location and/or name of the original
  • 00:24:12
    audio. This is a super tip. When you're
  • 00:24:14
    posting on Instagram, you can actually
  • 00:24:15
    customize the name of your location and
  • 00:24:18
    or the audio track and have it show at
  • 00:24:20
    the top of your video. These are just
  • 00:24:22
    bonus surface area slots that you could
  • 00:24:24
    help direct people to go follow or
  • 00:24:26
    engage with something. My friend Roberto
  • 00:24:28
    does this super well. You could check
  • 00:24:29
    out his videos. All right, tip number 31
  • 00:24:31
    is the video thumbnail, especially on
  • 00:24:33
    Instagram and Tik Tok. You want to make
  • 00:24:35
    sure the video thumbnail is optimized.
  • 00:24:37
    And it feels like this doesn't matter,
  • 00:24:38
    but it really does. When someone DMs
  • 00:24:40
    your video to a group within Instagram,
  • 00:24:43
    the thing that shows up is the
  • 00:24:45
    thumbnail. So, you want them to click
  • 00:24:46
    and watch that video. The more
  • 00:24:48
    captivating the thumbnail is, the more
  • 00:24:50
    easy it is to understand, the more
  • 00:24:51
    people will click that in the DMs. You
  • 00:24:53
    want to think of this kind of like the
  • 00:24:54
    thumbnail for YouTube, although it's
  • 00:24:55
    nowhere near as important because your
  • 00:24:57
    video will show on the feed without
  • 00:24:59
    people opting in. To drive shares, which
  • 00:25:01
    is really important for virality, you
  • 00:25:03
    need people to click on the thumbnail in
  • 00:25:04
    the DM so they watch when shared with.
  • 00:25:07
    This is a really important
  • 00:25:08
    underoptimized thing. Focus on your
  • 00:25:10
    video thumbnails. All right, tip number
  • 00:25:12
    32 is where to post. If you make great
  • 00:25:14
    videos, you should be cross-osting them
  • 00:25:16
    on every platform. Instagram reels, Tik
  • 00:25:18
    Tok, LinkedIn, YouTube shorts, those the
  • 00:25:20
    four horsemen, but also X threads,
  • 00:25:23
    Facebook or Snapchat. This is
  • 00:25:25
    essentially free exposure, so you should
  • 00:25:27
    be posting everywhere. But the truth is,
  • 00:25:28
    you only need to be posting on the one
  • 00:25:30
    hero platform where your buyers live. If
  • 00:25:33
    your buyers are on LinkedIn, then make
  • 00:25:35
    sure you are responding to every single
  • 00:25:37
    comment on LinkedIn. That's the
  • 00:25:38
    ecosystem where you want to invest your
  • 00:25:40
    time because when you engage in the
  • 00:25:41
    comments on whatever platform, it
  • 00:25:43
    elevates the fandom that you've created.
  • 00:25:45
    It's a two-way dialogue with people that
  • 00:25:47
    engage with you. And those people will
  • 00:25:48
    support you in bigger ways down the road
  • 00:25:50
    on that platform. So despite being able
  • 00:25:53
    to post on eight platforms, if you don't
  • 00:25:55
    want to, make sure you're highly engaged
  • 00:25:57
    on the one platform where your buyers
  • 00:25:59
    live. All right, the fifth category of
  • 00:26:00
    this video is growth. And specifically,
  • 00:26:02
    all these tips are engineered to help
  • 00:26:04
    you grow faster. Okay, tip number 33 is
  • 00:26:07
    growth expectations. How fast should you
  • 00:26:10
    expect to grow roughly before you start
  • 00:26:12
    making videos? If you post five videos
  • 00:26:14
    per week and get incrementally better
  • 00:26:15
    with each video, you should expect
  • 00:26:17
    roughly that it will take you 50 to 100
  • 00:26:19
    videos to really start crushing. This
  • 00:26:21
    assumes high volume with iterative
  • 00:26:23
    learning in a compressed period of time.
  • 00:26:25
    So, two and a half to 5 monthsish. Now,
  • 00:26:27
    if you post fewer than five videos per
  • 00:26:29
    week, it's going to take significantly
  • 00:26:31
    longer. So, if you post half the volume,
  • 00:26:33
    2 and a half videos per week, it's not
  • 00:26:35
    just going to take 5 to 10 months, it's
  • 00:26:37
    actually going to be much longer. And
  • 00:26:38
    that's because your iterative speed of
  • 00:26:40
    learning is slower. High consistency for
  • 00:26:43
    a long period of time is critical to
  • 00:26:45
    getting more views. So, if you want to
  • 00:26:46
    win this game, make sure you accept this
  • 00:26:48
    baseline level of input before you start
  • 00:26:51
    going. All right, tip number 34 is how
  • 00:26:53
    to grow faster. The fastest way to grow
  • 00:26:56
    on any platform is to post five videos
  • 00:26:58
    per week, ideally on weekdays. And if
  • 00:27:00
    you're already doing this and you're not
  • 00:27:02
    growing, well then the next tip would be
  • 00:27:03
    to increase the iteration per video. You
  • 00:27:05
    got to make those videos better each
  • 00:27:07
    time. And of course, all that means is
  • 00:27:09
    just adhering to the principles that I
  • 00:27:10
    talk about in this video and on this
  • 00:27:12
    channel. Now, chances are if you post
  • 00:27:14
    five videos per week and you're getting
  • 00:27:15
    better and you listen to everything I
  • 00:27:17
    say, you will be growing fast. I
  • 00:27:18
    guarantee it. But still, even then, if
  • 00:27:21
    you're doing all that and you're not
  • 00:27:22
    growing, the next best thing to do to
  • 00:27:23
    grow faster is the comments strategy.
  • 00:27:26
    And here's what that is. You should be
  • 00:27:27
    commenting on 25 to 50 other creators
  • 00:27:30
    posts in your niche every single day. To
  • 00:27:32
    do this, you want to turn on post
  • 00:27:34
    notifications in their profile. Go to
  • 00:27:36
    the three dot menu and turn on post
  • 00:27:38
    notifications. And doing this comment
  • 00:27:40
    strategy will help hone the algorithm on
  • 00:27:42
    your niche faster because you're
  • 00:27:43
    signaling that you are engaging in this
  • 00:27:45
    sub community. Leaving these comments
  • 00:27:47
    will also get way more eyes on your
  • 00:27:49
    profile. It's the barnacle on the whale
  • 00:27:51
    strategy. All right, tip number 35 is to
  • 00:27:53
    use trial reels on Instagram. If you
  • 00:27:56
    want a hack for growing on Instagram
  • 00:27:57
    faster, use trial reels. This is a
  • 00:28:00
    switch that you can flip while you're
  • 00:28:01
    posting, which will enable you to send a
  • 00:28:03
    video out to only a group of
  • 00:28:05
    nonfollowers, so it won't go to
  • 00:28:06
    followers and it won't show up on your
  • 00:28:08
    feed. And this was designed to allow
  • 00:28:09
    creators to ABC test new ideas without
  • 00:28:12
    risking their existing following. But it
  • 00:28:14
    ended up being a backdoor strategy for
  • 00:28:16
    faster growth because what you can do is
  • 00:28:18
    repost your banger videos over and over
  • 00:28:21
    and over again to nonfollowers. This
  • 00:28:23
    won't dilute your following. It'll just
  • 00:28:24
    bring new people in the door over and
  • 00:28:26
    over. All right, tip number 36, as I
  • 00:28:27
    mentioned before, is to use collabs on
  • 00:28:30
    Instagram. If you want a hack for
  • 00:28:31
    growing secondary accounts, use the
  • 00:28:33
    collab feature to collab with yourself.
  • 00:28:36
    So when you go to post a video, press
  • 00:28:37
    tag, but instead of tagging someone,
  • 00:28:39
    invite them as a collaborator. and then
  • 00:28:41
    inviting them is actually you inviting
  • 00:28:44
    your own other account. And this is
  • 00:28:46
    super helpful and a hack for many
  • 00:28:47
    reasons. For one, when someone presses
  • 00:28:49
    follow on either of the accounts, it
  • 00:28:51
    will automatically follow both. And that
  • 00:28:53
    allows you to use this second account as
  • 00:28:55
    another organic channel or as a paid
  • 00:28:57
    channel without diluting your primary
  • 00:28:59
    channel. Now, I will say most of the
  • 00:29:01
    followers are going to be the same
  • 00:29:02
    across both, but you will be able to get
  • 00:29:03
    new followers on the second one because
  • 00:29:05
    it will have an algorithmic push of its
  • 00:29:07
    own. Tip number 37 is to repost your
  • 00:29:10
    reels as stories on Instagram after 24
  • 00:29:12
    hours. And this is pretty
  • 00:29:13
    straightforward because what I just said
  • 00:29:15
    is the tip. Now, the reason you want to
  • 00:29:16
    wait 24 hours is because you want to let
  • 00:29:18
    the reels algorithmic push run out
  • 00:29:20
    before reinvigorating it with a story
  • 00:29:22
    repost. All right, tip number 38 is to
  • 00:29:24
    repost your banger videos every 4 to 6
  • 00:29:27
    months on the main feed. This is another
  • 00:29:29
    really easy tip for increasing your
  • 00:29:31
    growth. If you have a banger video, you
  • 00:29:33
    can post it again 4 to 6 months later
  • 00:29:35
    exactly as is. Chances are lots of new
  • 00:29:38
    people have likely come into your
  • 00:29:39
    ecosystem since the last posting. So,
  • 00:29:41
    they probably haven't seen the video yet
  • 00:29:43
    before. And the truth is, the people who
  • 00:29:45
    have seen it probably won't mind because
  • 00:29:46
    it was such a good video the first time.
  • 00:29:48
    All right, tip number 39 is about
  • 00:29:50
    posting quantity. How much should I be
  • 00:29:52
    posting? The truth is more videos are
  • 00:29:54
    better than less videos. That's always
  • 00:29:56
    going to be the case. However, you
  • 00:29:57
    really only need to be posting once per
  • 00:29:59
    day at most. Any more than that is kind
  • 00:30:00
    of overkill. So, five to seven posts per
  • 00:30:03
    week is the best sweet spot you can go
  • 00:30:05
    for. All right, tip number 40 is about
  • 00:30:07
    comment automation. The best way to
  • 00:30:09
    automate comments to engagement, like
  • 00:30:11
    asking people to leave a comment and
  • 00:30:12
    then engaging automatically in DMs are
  • 00:30:14
    to use automation tools specifically
  • 00:30:17
    designed for social media platforms.
  • 00:30:19
    Many chat is the best one to use for
  • 00:30:21
    Instagram and Tik Tok. And Phantom
  • 00:30:23
    Buster is the best one to use for
  • 00:30:24
    LinkedIn. If you want to automate that
  • 00:30:26
    engagement and create conversations in
  • 00:30:27
    the DMs, use Many Chat and Phantom
  • 00:30:29
    Buster. Now, if you don't know how to
  • 00:30:30
    use those, inside of Wavy World, which
  • 00:30:32
    is my free content community for
  • 00:30:33
    entrepreneurs, I did a full breakdown
  • 00:30:35
    tutorial completely for free teaching
  • 00:30:37
    you exactly how to do it. We have over
  • 00:30:39
    17,000 entrepreneurs in the community
  • 00:30:41
    right now. If you want a free invite,
  • 00:30:42
    it's in the description. All right. Now,
  • 00:30:44
    the last category and the last four tips
  • 00:30:46
    are in miscellaneous. And these are just
  • 00:30:48
    a couple of last helpful tips and
  • 00:30:50
    tricks. They really didn't fit into any
  • 00:30:51
    of the other categories. Tip number 41
  • 00:30:53
    is about metrics. I find it's really
  • 00:30:55
    helpful to understand what metrics
  • 00:30:57
    actually are telling you about your
  • 00:30:58
    video's performance. So, here's what all
  • 00:31:00
    the different metrics signal. If you
  • 00:31:02
    have high shares on a video, that means
  • 00:31:04
    it was remarkable and unique. In other
  • 00:31:06
    words, it was shareworthy. If you have
  • 00:31:08
    high saves, it means the video was dense
  • 00:31:10
    and valuable, meaning that it was save
  • 00:31:12
    worthy. If you have high likes on a
  • 00:31:14
    video, it means you had a consensus take
  • 00:31:16
    or it was just compelling to watch. If
  • 00:31:18
    you have high comments on a video, it
  • 00:31:20
    means you really struck a chord with
  • 00:31:21
    what you said. Now, the order of
  • 00:31:23
    importance of metrics goes like this.
  • 00:31:25
    Shares, comments, saves, likes, and then
  • 00:31:28
    views. You should optimize for those
  • 00:31:30
    metrics in that order. Okay. Tip number
  • 00:31:32
    42 is about gear. When it comes to gear,
  • 00:31:35
    you can actually drive more views with
  • 00:31:37
    less moves if you optimize in the right
  • 00:31:39
    area. Between audio, video, and lighting
  • 00:31:42
    gear, audio is always the most
  • 00:31:44
    important. Bad audio or echoey audio is
  • 00:31:46
    going to ruin everything, no matter how
  • 00:31:47
    good the video looks. Now, my
  • 00:31:49
    recommendation is to use these wireless
  • 00:31:51
    mics from DJI. Also, Road makes them.
  • 00:31:53
    There are plenty of other brands, but
  • 00:31:55
    use wireless mics that are high quality.
  • 00:31:57
    For lighting, don't record in front of a
  • 00:31:58
    window where the conditions are
  • 00:32:00
    constantly changing or it'll create
  • 00:32:01
    differences in your background. You want
  • 00:32:03
    to use a light with a softbox like what
  • 00:32:04
    I have here, which creates constant
  • 00:32:06
    diffused light as you record. Now, I put
  • 00:32:08
    together a full gear list with all the
  • 00:32:10
    different stuff I recommend with four
  • 00:32:12
    different budgets depending on how much
  • 00:32:13
    you want to spend. It's completely free.
  • 00:32:15
    It's linked below. If you want to grab
  • 00:32:16
    the gear list, make sure to get it. All
  • 00:32:18
    right, tip number 43 is AI tools.
  • 00:32:20
    Everybody's always trying to find AI
  • 00:32:22
    tools to speed up their workflow. Here
  • 00:32:23
    are a couple that I'm really liking
  • 00:32:25
    right now for making content faster. The
  • 00:32:27
    first one to improve your audio is
  • 00:32:29
    called Adobe Podcast Enhancer. It's not
  • 00:32:31
    market as an AI tool, but it's using AI
  • 00:32:33
    to kind of put bad audio in and spit
  • 00:32:35
    that good audio out. So, if you want to
  • 00:32:37
    upgrade your audio sound or you're
  • 00:32:39
    recording with echo, use Adobe Podcast
  • 00:32:41
    Enhancer. I'm also really liking the new
  • 00:32:43
    AI image and video model that Art List
  • 00:32:45
    came out with. I did a brand deal with
  • 00:32:47
    them a long time ago, but trying it
  • 00:32:49
    really surprised me. It's really easy
  • 00:32:50
    for creators to use. You can go text to
  • 00:32:52
    image to video and use these presets
  • 00:32:54
    they have, so you don't have to actually
  • 00:32:55
    nail the prompting. I'd recommend trying
  • 00:32:57
    out art list. I've also found Clling's
  • 00:32:59
    new 2.0 video model is really great for
  • 00:33:02
    taking an image and adding motion that
  • 00:33:04
    you can use for B-roll. And then, of
  • 00:33:06
    course, MidJourney is going to be the
  • 00:33:07
    best AI tool for generating images. I
  • 00:33:09
    love MidJourney. So, taking MidJourney
  • 00:33:11
    into Clling 2.0 is a power combination.
  • 00:33:14
    Now, the last tip, tip 44, is around
  • 00:33:16
    brand deals. And this is a really easy
  • 00:33:18
    one. If you're trying to maximize the
  • 00:33:19
    price you can charge brands for brand
  • 00:33:21
    deals, they're looking at the worst of
  • 00:33:23
    these three metrics. Your followers,
  • 00:33:25
    your average views, and your average
  • 00:33:27
    engagement. That triangle, they're
  • 00:33:29
    trying to find the weak point, and then
  • 00:33:30
    charge you less because of it. So, if
  • 00:33:32
    you want more money, make sure to
  • 00:33:34
    increase the views, engagement, and
  • 00:33:35
    followers. Not a lot you can do on
  • 00:33:37
    followers, but if you make a video that
  • 00:33:39
    wasn't paid and it was a flop, just
  • 00:33:41
    delete or archive it so it doesn't ruin
  • 00:33:43
    your average. All right. All right. Now,
  • 00:33:44
    this was the first time I tried to make
  • 00:33:45
    a video like this. So, if you're still
  • 00:33:47
    watching and you watch this far, I want
  • 00:33:49
    to reward you with something that I did
  • 00:33:51
    not tease at the beginning. This is for
  • 00:33:52
    true OG fans. The first thing is I'm
  • 00:33:55
    doing a flash deal right now for
  • 00:33:57
    sandcastles.ai. That is my AI content
  • 00:34:00
    tool. You put an idea in, you get a
  • 00:34:02
    polished, optimized video script out in
  • 00:34:04
    less than 60 seconds. It is a magical
  • 00:34:06
    experience. I've made a discount code
  • 00:34:07
    that gives you 25% off for life. And I'm
  • 00:34:10
    not communicating it anywhere else but
  • 00:34:12
    right here in this video. There's only
  • 00:34:13
    50 of them. Once they're claimed,
  • 00:34:15
    they're gone. The code is rocket power
  • 00:34:18
    24. All lowercase, no spaces. If you're
  • 00:34:20
    serious about making content and you
  • 00:34:22
    want to make it faster, sandcastle.ai,
  • 00:34:24
    go use this code. 25% off for life,
  • 00:34:26
    monthly or annual plan, whatever you
  • 00:34:28
    want. All right, the second thing I want
  • 00:34:29
    to give is a super straightforward
  • 00:34:31
    tactical playbook for beginners. If you
  • 00:34:33
    want to play the brand deal game and you
  • 00:34:34
    want to play the ads game, you want to
  • 00:34:35
    get huge amounts of views so you can
  • 00:34:37
    monetize with brand deals, this is the
  • 00:34:39
    beginner playbook to follow step by
  • 00:34:41
    step. Step number one is to first pick a
  • 00:34:43
    large total addressable market. You want
  • 00:34:45
    some topic category where tens of
  • 00:34:47
    millions or hundreds of millions of
  • 00:34:49
    people would be interested in the
  • 00:34:51
    topics. This is how you're going to get
  • 00:34:52
    massive views on the videos. Step two is
  • 00:34:54
    that you're going to find 10 to 20
  • 00:34:56
    creators that are already dominating in
  • 00:34:57
    that niche and you're going to mine for
  • 00:34:59
    any video that has done better than 10x
  • 00:35:02
    their average. So if your average view
  • 00:35:03
    is 50,000, any video with over 500,000
  • 00:35:06
    views, you're going to pull that as a
  • 00:35:07
    topic. Your first hundred videos are
  • 00:35:09
    going to be remixed off of those topics
  • 00:35:11
    only. And that was step three. Remix
  • 00:35:13
    those videos. The Virgil Ablo rule, 3%
  • 00:35:16
    rule. All you have to do is change the
  • 00:35:17
    video 3% and it's considered something
  • 00:35:19
    new. So take those videos, remix them,
  • 00:35:21
    add your own flavor, and then post. Step
  • 00:35:23
    four, make five videos a week, cross-ost
  • 00:35:25
    them on every platform, and post until
  • 00:35:27
    you have a hundred videos. Step five, do
  • 00:35:30
    not pass go. Do not collect $200. Do not
  • 00:35:32
    look up. Keep the blinders on and just
  • 00:35:34
    do this. Five videos a week. 100 videos
  • 00:35:37
    is 20 weeks. That's five months. If you
  • 00:35:39
    do this for five months and you pick a
  • 00:35:40
    large enough TAM, I guarantee you'll be
  • 00:35:42
    printing money from brand deals in five
  • 00:35:44
    months. Step six, when you're ready to
  • 00:35:46
    take it seriously and you've done a
  • 00:35:47
    bunch of videos, but you feel like
  • 00:35:48
    you're stuck, enroll in Short Form
  • 00:35:50
    Academy. That's short form.academy is
  • 00:35:52
    the URL. This is my private membership
  • 00:35:54
    that I really don't talk about on
  • 00:35:55
    YouTube, but this is how people go from
  • 00:35:56
    good to great with content. I personally
  • 00:35:58
    review your videos and make sure they're
  • 00:36:00
    better quicker so you can actually get
  • 00:36:02
    to the end and figure out what's wrong
  • 00:36:04
    and what's preventing you from growing.
  • 00:36:06
    That's it. Step one to six. Honestly, if
  • 00:36:08
    you do step one to five, you'll be
  • 00:36:09
    printing with brand deals. You don't
  • 00:36:10
    even need the short form academy. Just
  • 00:36:11
    do steps one to five. It sounds stupidly
  • 00:36:13
    simple because it is stupidly simple.
  • 00:36:15
    Anything else outside of that list
  • 00:36:17
    besides that 1 to 5, it's the icing.
  • 00:36:19
    It's 20%. You don't need that. Focus on
  • 00:36:21
    those things and you will win. And if
  • 00:36:23
    you need more help, like I said, I have
  • 00:36:25
    a free community of entrepreneurs and
  • 00:36:26
    creators all working together to improve
  • 00:36:28
    their content. We have 17,000 people in
  • 00:36:31
    there already. It's growing like a weed.
  • 00:36:32
    I got a free invite link for you. It's
  • 00:36:34
    called Wavy World. Join that if you want
  • 00:36:36
    help. And if not, until the next video,
  • 00:36:38
    we will see you guys on the next one.
  • 00:36:40
    Peace.
Etiquetas
  • social media
  • growth
  • virality
  • content creation
  • algorithms
  • storytelling
  • audience engagement
  • posting strategies
  • metrics
  • editing