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I wasn't actually using any of the features other
00:00:04
than stealth search. I know I'm going to miss the
00:00:06
stealth search because I think that's why I kept
00:00:09
it for so long, quite honestly. Hell and, welcome
00:00:12
back to my channel, where I help you slay your
00:00:14
career and cultivate the successful life you
00:00:16
deserve. For the best career success advice on the
00:00:19
World Wide Web, tap that subscription button and
00:00:21
the notification bell, I release two new videos
00:00:24
each week. Except for this week. This is actually
00:00:26
the last video in my extra bonus Ace Your LinkedIn
00:00:30
Presence series that I have been uploading over
00:00:32
the month of October. And for this video, I wanted
00:00:35
to answer a question that I have been getting very
00:00:37
frequently in my inbox. And that is: is LinkedIn
00:00:40
premium worth it? Well, we are going to talk that
00:00:44
out today, my friends, because making a LinkedIn
00:00:47
premium account decision, it can be a whole thing.
00:00:50
So whether you are on LinkedIn to grow your
00:00:52
business, if you're on LinkedIn as part of finding
00:00:55
a job, or if you're on LinkedIn to hire people, I
00:00:58
am going to help you answer that question of is
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the LinkedIn premium account worth it for you
00:01:03
specifically, if that sounds good to you tap that
00:01:06
like button. And then let's just jump straight
00:01:07
into it today. So the first thing that you need to
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figure out to determine if a LinkedIn premium
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account is going to be worth it for you is
00:01:14
figuring out what your actual goal on LinkedIn is.
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Most people log into LinkedIn, when they are
00:01:20
trying to do one of three things. They're trying
00:01:22
to sell something. They're trying to hire someone
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Or they're trying to find a job, As LinkedIn h
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s grown as a platform, it does so many differe
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t things like LinkedIn learning is a phenomenal to
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l in order to expand and you know, bedtime, doi
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g professional development and stuff like that. A
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d I sincerely believe that if you're using Linked
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n properly, it really is a party of like mind
00:01:45
d professionals. And it's a great place for you
00:01:48
o expand your network, whether or not you have th
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t premium account, cardinal rule of career succes
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, always be networking. And this is a great place
00:01:56
o do that. The reason why you need to figure o
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t first what your actual goal on LinkedIn right n
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w is that if your goal is to just kind of like ha
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g out, login, comment and post and stuff like tha
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, and you're not going to be leveraging any of t
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e LinkedIn premium features, then it's probably n
00:02:12
t going to be worth it for you. However, if t
00:02:14
e LinkedIn premium features are something that y
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u know you're going to get mileage out of, then
00:02:20
t might be a good investment for you. So let
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s consider next, what are the premium features th
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t LinkedIn does offer on their different premi
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m accounts, just a sidebar. LinkedIn actually h
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s four different types of premium accounts they ha
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e for job seekers, business sales, as well
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s recruiting. Now this used to be very clean a
00:02:41
d easy to see and have comparisons straight on the
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r website. But they changed that. And it is a litt
00:02:46
e bit more complicated. Now, I will still lea
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e links for you to see a comparison chart that
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I found online. And just to get to the actual sit
00:02:54
s on LinkedIn really easily down below. Now in eve
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y LinkedIn premium account, there are a few thin
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s that you're going to get first of all, Linked
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n and males in males are great. If you want
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o message people that you have absolutely
00:03:08
o connection with on LinkedIn, this is going to
00:03:11
e like people that aren't direct connection
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. They're not in any shirt groups. And so you're n
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t sending in connection in an effort to kind
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f bypass that, which is probably a video for anoth
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r day. But if you want to get into someone's inbo
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, and they aren't a connection, this is a very ea
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y way to do it. They can be very expensive wh
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n you're adding on but every single LinkedIn premi
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m account type does actually come with at least
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a few different emails that you can send. And
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s long as you are subscribed, they actually
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o accrue. So if you don't use them, they wi
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l actually roll over who's viewed your profile
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s another benefit of a LinkedIn premium account. N
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w everyone can turn this on, as long as you a
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e visible as a profile visitor. However, if you're
00:03:53
a premium account holder, then you can actually
00:03:55
e private when you're visiting other people
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s accounts. But you can still see who is actual
00:03:59
y viewing your profile. And you actually get insig
00:04:02
t further back. I believe that's still tru
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. Hopefully it still is, I'm going to edit that o
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t if it's not, but you are going to get th
00:04:09
t insight. And you have the ability to essential
00:04:11
y cruise incognito. This personally is something
00:04:14
I really enjoy about having a LinkedIn premi
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m account because I do like to poke around and cre
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p people LinkedIn without them necessarily knowi
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g about it. So you know, I guess I'm a stalke
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, sometimes another tool that is available wi
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h LinkedIn premium accounts, his LinkedIn learni
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g now several years ago, LinkedIn bought lynda.co
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, which was a fantastic resource to go and spe
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d time for professional development. And there we
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e so many different resources to really me
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t different needs in terms of your career grow
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h path. And now that is LinkedIn learning and it
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s available with these premium accounts. I
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o believe that leeton learning has some content th
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t is available for free for everyone, but you
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o need to pay in order to access the full libra
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y now whether or not LinkedIn Learning is somethi
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g that is going to actually be a benefit to you
00:05:04
s quite honestly, up to you. Now beyond tha
00:05:07
, depending on if you have a job seeker account
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r recruiter account, sales account or busine
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s account, you are going to get different featur
00:05:13
s to add on. And that actually brings me into th
00:05:16
s third point. So based on the features that y
00:05:18
u would get with your LinkedIn premium account,
00:05:21
s this actually going to be something that
00:05:23
s transformational, and is really going
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o accelerate your ability to achieve your goal
00:05:28
f why you are actually on LinkedIn. For instance,
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f you are using LinkedIn for recruiting,
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I personally think that it is a non negotiable, y
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u need to have a LinkedIn recruiter accoun
00:05:39
. Similarly, if you are a LinkedIn because you are
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a salesperson, and especially if your company
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s going to pay for it, I have personally found
00:05:46
n enormous amount of value out of having a Linked
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n premium sales account to get access to Sal
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s Navigator. No, I personally haven't used t
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e LinkedIn business account. But I do think th
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t getting company insights can be something th
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t would be very helpful for some people, especial
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y for entrepreneurs, and even some solopreneurs. A
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d that brings me now to why many of you are probab
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y here knowing the people who are watching
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y channel. And the questions that I do get when
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t comes to LinkedIn premium for jobseekers is t
00:06:14
e premium account worth it? Well, I think t
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e biggest advantage, in addition to the key featur
00:06:20
s for a job seeker is that you do get some compa
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y insight. And I don't think that these are mu
00:06:26
t haves in your job search. However, if you do ha
00:06:29
e the resources, and you are going to be leveragi
00:06:31
g the other features that the LinkedIn premi
00:06:33
m account is going to give you, I think that this
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s nice oh, and you also get a little fancy go
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d badge to show that you have a premium account.
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o it's a nice little prestige marker, we can
00:06:43
t forget that one. And this leads us now
00:06:45
o fundamentally answering the question, is having
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a LinkedIn premium account worth it? And the answ
00:06:52
r is maybe you really do need to figure this one o
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t on your own. Unless you're a recruiter, in whi
00:06:58
h case I say it is absolutely worth it. I do thi
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k this is something that you do need to figure o
00:07:03
t on your own. And hopefully the answers that y
00:07:05
u found along the way are going to help you figu
00:07:08
e that out. Now one of the things that LinkedIn do
00:07:10
s that is very helpful in helping you determine
00:07:13
f this is the right thing for you is that on all
00:07:16
f their premium accounts, they do offer a 30 d
00:07:19
y free trial, you only get one. So if you've done
00:07:22
a free trial before on any of their premi
00:07:24
m accounts, you probably can't get it again, I
00:07:27
m speaking from experience here, do make sure th
00:07:30
t when you activate it that you do have time
00:07:32
o invest in order to properly test it ou
00:07:35
, especially when you're a job seeker. And I kn
00:07:38
w for job seekers that investment into LinkedIn j
00:07:41
b seeker is a question mark, because it probably
00:07:45
s an expense when resources are more limited. But
00:07:50
f you do have access to that trial, it is going
00:07:52
o let you log in, try it out, see if it is bringi
00:07:56
g value into your job search into your business. A
00:07:59
d then you could actually make a call at the end
00:08:01
f those 30 days, if you don't have a 30 day fr
00:08:04
e trial. And you do have the resources there
00:08:06
s month to month subscription. So you can alwa
00:08:08
s activate the premium account, see if you'
00:08:10
e getting the ROI out of it, and then make
00:08:13
a decision from there. Now personally, I've had
00:08:16
a LinkedIn premium account for I think, a couple
00:08:19
f years now. And when this video goes live,
00:08:22
I actually will anymore I didn't make the decisi
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n to cancel it. My current goal on LinkedIn
00:08:27
s really just getting to know the people that a
00:08:29
e showing up on my newsfeed and in the comme
00:08:31
t sections in my post. So I wasn't actually usi
00:08:35
g any of the features other than this off search.
00:08:37
I know I'm going to miss the stealth search becau
00:08:40
e I think that's why I kept the home for so lon
00:08:43
, quite honestly, no matter what having a Linked
00:08:46
n premium account really is a nice to have. A
00:08:49
d really all that you need fundamentally is a fr
00:08:52
e account. And what I would say is probably the mo
00:08:54
t important thing about having your accoun
00:08:57
, especially when you're using LinkedIn for j
00:08:59
b search is to make sure that you have ful
00:09:01
y optimized your LinkedIn profile so that you a
00:09:04
e showing up in search results and when someo
00:09:06
e visits your profile, they're like wow, I need
00:09:09
o know that person. And I actually tell you exact
00:09:12
y how to do that in this video. So I would love f
00:09:15
r you to go and check that out right now if th
00:09:17
s video did help you figure out if LinkedIn premi
00:09:19
m was for you do make sure to give it a like
00:09:22
t really helps my channel it tells YouTube that mo
00:09:24
e people need to watch this consider subscribin
00:09:26
. And as always, thank you so much for watching.
00:09:29
I will see you in the next video. Bye for no
