4 microSaaS ideas you can build to make $100k/month

00:38:14
https://www.youtube.com/watch?v=94lvilsigiE

Summary

TLDRVideyo a se sou kreyasyon start-up ki vize pou rezoud pwoblèm nan lavi chak jou, espesyalman pou paran ak podcaster. Diskisyon an angaje sou pi bon fason pou kreye pwodwi ak sèvis, avèk yon pwent sou inovatè yo ki vle jere tan ekran pou timoun yo oswa transfòme kontni long an mem kap gen plis sans pou jèn moun sou entènèt la. Li enpòtan sou kapasite pou gelop lucide sou sa ki enpòtan, ak kijan pou deviye nan modèl biznis ki pa byen adapte ak bezwen kliyan yo.

Takeaways

  • 💡 Kreyasyon ide sou kontwòl pou paran gen anpil potansyèl.
  • 👨‍👩‍👧‍👦 Fanmi ka peye pou asistans fizk pou jere siy ekran yo.
  • 📊 Mikro startup yo pèmèt adaptasyon rapid ak eksperimantasyon.
  • 💬 Memes ka transfòme enfòmasyon long an kontni kout ki fasil pou konprann.
  • 🌍 Avni nan travayè komès yo pral ogmante ak chanjman nan sosyete a.
  • 🎙️ Capture insights from podcasts using advanced screenshot technology.
  • 📈 Sèvis edikatif ap ogmante demann pou pwodwi ki ka kontwole tan ekran.
  • 🔍 Lisans pou pwodwi edikatif ak akessory afilye ka pwodwi revni.

Timeline

  • 00:00:00 - 00:05:00

    Nan premye pati a, yo diskite sou ide biznis ki gen rapò ak kontwòl paran, ki ta ka vin pote lapè nan tèt paran yo ki soufri ak pwoblèm kontwòl ekran. Yo vize sou yon modèl ki bay sèvis antreten ki gen ladan konsèy pèsonalize ak tout resous ki nesesè pou jere ak limite kontni ki aksesib pou timoun yo.

  • 00:05:00 - 00:10:00

    Ide a devlope sou enfliyans ki genyen sou teknoloji sou kontwòl ekran, ak pwopozisyon ki fèt pou kreye yon abònman ki ta ka enkli ofri sou pwodwi tankou kat kredi pou timoun yo. Yo chatting sou bezwen yo ki varye selon fanmi, ak posibilite pou mete yon modèl biznis ki gen yon fwa etabli ak resous kontinyèl.

  • 00:10:00 - 00:15:00

    Yo fè yon paralèl ant ide yo ak siksè Dr Becky, ki te devlope yon biznis medya ki gen anpil kliyan pèmanan. Sa fè wè enpòtans pou bati yon baz fidèl ak kontni ki itil ak atiran pou paran ki ap chèche solisyon pou pwoblèm yo.

  • 00:15:00 - 00:20:00

    Yon lòt sijesyon se kreye plis biznis 'nan yon bwat', kote yo ofri sèvis yo ki fasil, aksesib, ak apwopriye pou kliyan an. Yo prezante egzanp tankou Zumba, ki te kreye yon kominote fò nan enstriktè ki peye pou materyèl ak fòmasyon, ki ta ka aplike nan lòt domèn.

  • 00:20:00 - 00:25:00

    Yo ensiste sou yon gwo tandans ki soti nan sou entènèt ak AI ki ka diminye bezwen pou travay ki mande kapasite fizik, sa ki kreye yon demand pou konesans nan metye ak plis atansyon sou sa ki ka konn yon 'luxury'. Sa ap chache ranvèse stigmatizasyon ki te anvan sou metye sa yo.

  • 00:25:00 - 00:30:00

    Yo pwopoze yon ide ki vize sou edikasyon ak fòmasyon nan metye ki tradisyonèl la, ak yon modèl ki prale pou jwenn yon patenarya ak konpayi ki gen bezwen pou travayè ki fòme, ak yon sistèm ki tou fèmen yon patenarya sou revni ki netwaye.

  • 00:30:00 - 00:38:14

    Konvèsasyon an finalman abòde sou enpòtans pou enspire lè yo bati yon nouvo pwodwi, sitou nan lis ki vize redui pwodwi a nan yon sèl fonksyon ki fè byen. Yo kòmanse fè konparezon sou entropi ki genyen ant negatif nan yon pwodwi ak valè entènèt ak sou done ki ka sèvi nan aplike nan itilize.

Show more

Mind Map

Video Q&A

  • Ki sa ki ide startup yo diskite nan videyo a?

    Yo diskite sou plizyè ide tankou yon sèvis kontwòl pou paran, konvèti kontni long an mem, ak devlopman micro startups.

  • Ki jan ide pou kontwòl paran an fonksyone?

    Se yon sèvis ki ofri asistans fizik pou fanmi yo pou jere tan ekran ak kontni ki aksè nan iPads.

  • Ki sa ki karakterize moun ki fonde startup yo?

    Gen moun ki pi kreyatif, fokis sou manifakti yon vizyon; lòt yo plis iteratif, ap eseye jwenn konpatibilite nan pwodwi a.

  • Ki avantaj yon micro startup genyen sou yon startup gwo?

    Micro startup yo pèmèt plis eksperimantasyon ak adaptasyon rapid nan opsyon ki pi popilè yo.

  • Ki sa ki se 'pod shot' la?

    Se yon ide ki pèmèt itilizatè yo pran ekran nan podkase ak transfòme yo nan biblio pou enfòmasyon ak insight.

  • Konbyen yo panse yon fanmi ta peye pou sèvis kontwòl ekran yo?

    Antouka, yo panse yon fanmi ta peye jiska $2000 pou sèvis sa a.

  • Ki jan yo ka fè lajan nan sèvis sa yo?

    Nan kreye kontni edikatif, pwomote aplikasyon oswa pwodwi ki pwodwi sèvis la, ak pwodwi afilye.

  • Ki kesyon ki leve sou ekonomis entènasyonal la?

    Kijan yo ka edike ak elevasyon estati travayè ki nan komès, tankou plomye ak elektrisyen?

  • Kisa ki trail meme a?

    Ide a se pou konvèti nenpòt kontni long an mem ki ka fasilman pataje e konprann.

  • Kijan moun ka jwenn plis enfòmasyon sou Sublime?

    Yo ka swiv sou Twitter, sou Substack, oswa ale sou sit entènèt Sublime.

View more video summaries

Get instant access to free YouTube video summaries powered by AI!
Subtitles
en
Auto Scroll:
  • 00:00:00
    sorry good to have
  • 00:00:02
    you you're a a fountain of startup
  • 00:00:06
    ideas and I need I you got some you told
  • 00:00:10
    me you have some ideas is that right a
  • 00:00:12
    lot of ideas um where do you want to
  • 00:00:14
    start let's see I think the ideas that I
  • 00:00:17
    have
  • 00:00:18
    are combination of things I would pay
  • 00:00:20
    for and I know a lot of people would pay
  • 00:00:22
    for things that I
  • 00:00:25
    think basically reflect everything that
  • 00:00:28
    I've learned about building Sublime so
  • 00:00:31
    I'm just going like I could do like
  • 00:00:32
    startup ideas on easy mode for you
  • 00:00:34
    because I've done a lot of things on
  • 00:00:35
    hard mode um and then I generally like
  • 00:00:40
    my general sense of where startup ideas
  • 00:00:43
    are today is like you have to be as
  • 00:00:47
    close or as far as possible from AI so I
  • 00:00:50
    think I've got a lot of ideas that are
  • 00:00:51
    like in the heart of it and a lot of
  • 00:00:53
    ideas that are overlooked because
  • 00:00:54
    they're just like so far um from AI but
  • 00:00:57
    we could start with the one thing that I
  • 00:00:59
    was thinking about last night that I
  • 00:01:00
    would pay for in a heartbeat okay let's
  • 00:01:03
    start there okay so the gist of it
  • 00:01:07
    [Music]
  • 00:01:14
    is franchise for parental controls so
  • 00:01:18
    hear me out so I've got three kids ages
  • 00:01:21
    three seven and nine the two older ones
  • 00:01:24
    have iPads have had iPads since
  • 00:01:27
    Co companies like Apple make it so hard
  • 00:01:31
    to control like I I think I have set up
  • 00:01:35
    like Band YouTube shorts or you know all
  • 00:01:37
    these things so many times and these
  • 00:01:38
    kids continue to outsmart me I think of
  • 00:01:41
    myself as pretty tech savvy but I can't
  • 00:01:43
    figure this out like these interfaces
  • 00:01:44
    are like an airplane cockpit of features
  • 00:01:46
    they're really hard to figure out and I
  • 00:01:49
    think that a couple things like one is
  • 00:01:53
    like screen time is not good or bad it
  • 00:01:55
    depends on what's on the screen but
  • 00:01:57
    parents can't [ __ ] control what's on
  • 00:01:58
    the screen so so I think people are
  • 00:02:01
    willing to pay for somebody to come into
  • 00:02:03
    my house like a physical person that
  • 00:02:06
    asks me what my preferences are and like
  • 00:02:08
    resets basically like our family screen
  • 00:02:12
    Dynamic ideally the kids are there it's
  • 00:02:13
    like hey here are the rules and like you
  • 00:02:15
    cannot use YouTube shorts or this or
  • 00:02:18
    that and it depends like some families
  • 00:02:19
    will be different but I think the
  • 00:02:20
    business is you essentially like have
  • 00:02:25
    one person create a ton of educational
  • 00:02:27
    content and then license a bunch of
  • 00:02:28
    people to do stuff and I don't know I
  • 00:02:31
    think parents have like very little like
  • 00:02:36
    they're very price elastic when it comes
  • 00:02:37
    to this stuff because you're basically
  • 00:02:39
    paying for peace of mind and would you
  • 00:02:41
    pay is it like a one-time fee or is
  • 00:02:43
    there a subscription element to it I I
  • 00:02:46
    think that I think there would be like a
  • 00:02:48
    one-time setup fee but I think where the
  • 00:02:50
    business could be interesting and
  • 00:02:51
    recurring
  • 00:02:53
    is there's like as kids get older
  • 00:02:56
    there's things like you know they need
  • 00:02:57
    like a green light is like a credit card
  • 00:03:00
    or like Circle to track where they are
  • 00:03:01
    things like that so you could become an
  • 00:03:03
    affiliate these licensed people could
  • 00:03:05
    become an affiliate and like recommend
  • 00:03:06
    stuff or like hey you know like maybe
  • 00:03:09
    your kid is like really into this thing
  • 00:03:11
    so like like they should have this app
  • 00:03:12
    so I think there could be some
  • 00:03:14
    recurrence and definitely like affiliate
  • 00:03:15
    Revenue but I think that the idea of
  • 00:03:18
    like a reset like a family reset people
  • 00:03:22
    would pay like $2,000 for I think if I
  • 00:03:24
    was starting this idea I would call it
  • 00:03:27
    doctorscreen time.com
  • 00:03:31
    and I would actually start by building
  • 00:03:33
    like the media business so basically
  • 00:03:37
    start by creating content just all
  • 00:03:38
    around screen time
  • 00:03:40
    [Music]
  • 00:03:42
    and you know your first goal is like how
  • 00:03:44
    do I get to 100,000 followers of parents
  • 00:03:48
    who uh are looking for to consume
  • 00:03:51
    content to
  • 00:03:52
    basically curb screen time or just make
  • 00:03:56
    uh you know time well spent with respect
  • 00:03:59
    screen totally like I don't know if you
  • 00:04:02
    are familiar with Dr Becky a good inside
  • 00:04:04
    she's built a huge business started off
  • 00:04:06
    as a media business yeah can you can you
  • 00:04:08
    like I don't think everyone knows about
  • 00:04:10
    her so Dr Becky is just this like
  • 00:04:13
    incredibly uh influential parent that
  • 00:04:16
    built a media business and now has a an
  • 00:04:20
    app that people pay I like a lot of
  • 00:04:22
    money for and it has like I think tens
  • 00:04:25
    of thousands of paying customers but it
  • 00:04:27
    like you said it started off as a as a
  • 00:04:28
    media business but I think there's not
  • 00:04:30
    like she goes broad it's recurring isn't
  • 00:04:32
    it it's recurring it's a subscription
  • 00:04:33
    business it's recurring but I actually
  • 00:04:36
    think like that's the typical like
  • 00:04:38
    software business where it's like a
  • 00:04:39
    media company and then you know you
  • 00:04:41
    build like a Content app of content
  • 00:04:43
    content to Commerce content to Commerce
  • 00:04:46
    like Playbook but I genuinely think so I
  • 00:04:49
    am a big fan of um I don't know if you
  • 00:04:51
    know the Zumba Fitness business so the
  • 00:04:53
    founder of Zumba actually I don't know
  • 00:04:55
    anything about the business I just know
  • 00:04:56
    Z the founder is one of my closest
  • 00:04:58
    friends like build a business in my
  • 00:04:59
    Miami the idea was born in a Shabbat
  • 00:05:01
    dinner that I was part of um but I love
  • 00:05:04
    the business because essentially what
  • 00:05:05
    they did is like it's a very Capital
  • 00:05:07
    light business they have I think
  • 00:05:10
    15,000 Fitness instructors these days
  • 00:05:12
    that pay a monthly fee to get music and
  • 00:05:15
    like choreographies and to be a part of
  • 00:05:18
    the brand and so I think that like
  • 00:05:21
    there's like a physical presence to that
  • 00:05:23
    that I think is like really cool
  • 00:05:24
    relative to just like I I just can't
  • 00:05:27
    like like see more Becky from good
  • 00:05:29
    inside content anymore like I'm not
  • 00:05:30
    going to pay for the app I already have
  • 00:05:31
    enough um so I just feel like there's an
  • 00:05:34
    opportunity to like to have like a
  • 00:05:36
    business in a box type of thing where
  • 00:05:38
    you like arm these like screen time
  • 00:05:41
    polices or whatever uh doctors and just
  • 00:05:44
    like I don't know like it's a it's a
  • 00:05:46
    great like side hustle income totally
  • 00:05:50
    quick break in the Pod to tell you a
  • 00:05:51
    little bit about startup Empire so
  • 00:05:54
    startup Empire is my private membership
  • 00:05:58
    where it's a bunch of people
  • 00:06:00
    like me like you who want to build out
  • 00:06:03
    their startup ideas now they're looking
  • 00:06:06
    for content to help accelerate that
  • 00:06:08
    they're looking for potential
  • 00:06:09
    co-founders they're looking for uh
  • 00:06:11
    tutorials from people like me to come in
  • 00:06:15
    and tell them how do you do email
  • 00:06:16
    marketing how do you build an audience
  • 00:06:18
    how do you go viral on Twitter all these
  • 00:06:20
    different things that's exactly what
  • 00:06:22
    startup Empire is and it's for people
  • 00:06:25
    who want to start a startup but are
  • 00:06:27
    looking for ideas or it's for people who
  • 00:06:30
    have a startup but just they're not
  • 00:06:32
    seeing the traction uh that they need so
  • 00:06:35
    you can check out the link to Startup
  • 00:06:37
    empire.co in the description so I
  • 00:06:40
    actually think there's a huge Trend
  • 00:06:42
    around business in a box companies so um
  • 00:06:48
    we're sitting here in Miami all
  • 00:06:51
    everything that everyone sees here like
  • 00:06:54
    with the mics and the cameras and our
  • 00:06:57
    whole setup that was actually there's a
  • 00:07:00
    company that sent us all this stuff so
  • 00:07:02
    you can rent all your podcasting stuff
  • 00:07:06
    in a box they send you a box you pick it
  • 00:07:08
    up at FedEx but what was missing in my
  • 00:07:11
    opinion
  • 00:07:13
    is um do we do we want to name drop the
  • 00:07:17
    the name of the company lens rentals is
  • 00:07:20
    the company it's like a podcast business
  • 00:07:21
    in a box yeah but if I was running lens
  • 00:07:25
    rentals I would have upsold for sending
  • 00:07:30
    like a doc a podcast doctor to come and
  • 00:07:35
    actually set up everything make sure all
  • 00:07:38
    the levels are correct make sure the
  • 00:07:40
    shot is the frame is there like that's
  • 00:07:42
    what was what was missing and if I was
  • 00:07:44
    lens rentals I wouldn't be called lens
  • 00:07:46
    rentals I would be called podcas inab
  • 00:07:49
    box.com which by the way the domain is
  • 00:07:51
    available amazing yeah in fact we should
  • 00:07:54
    probably just buy that
  • 00:07:56
    domain I mean I think there like it's
  • 00:07:59
    it's a it's so genius to abstract away
  • 00:08:02
    the complexity of starting anything like
  • 00:08:04
    bundle a bunch of things together narrow
  • 00:08:07
    the choices and like just present them
  • 00:08:09
    to you uh I have another actually
  • 00:08:11
    business in a box idea that I I'm not
  • 00:08:14
    the right person to do this
  • 00:08:16
    but what like the question that I've
  • 00:08:18
    been asking myself is what becomes
  • 00:08:20
    scarce in an AI world and I think what
  • 00:08:23
    becomes scarce is like people doing
  • 00:08:24
    stuff with their hands like this we have
  • 00:08:27
    a generation of people that grew up
  • 00:08:28
    scrolling they and like the the tactile
  • 00:08:31
    Joy of like making something physical I
  • 00:08:33
    think is going to come
  • 00:08:35
    back and there's a business in New York
  • 00:08:38
    that I went to about a year ago it's
  • 00:08:41
    called happy medium and essentially it's
  • 00:08:44
    this like Art Cafe where basically like
  • 00:08:47
    they it's a super cool brand they
  • 00:08:48
    partner with Brands like glossier and
  • 00:08:51
    like to do brand activations but
  • 00:08:52
    essentially like they uh have like
  • 00:08:56
    Pottery um you know like like
  • 00:08:59
    uh figure drawing like painting all
  • 00:09:02
    sorts of like crafty
  • 00:09:04
    things their tagline is amazing I think
  • 00:09:06
    it's something like be brave enough to
  • 00:09:08
    be terrible so so it like tries to
  • 00:09:11
    appeal to not like you to the amateurs
  • 00:09:14
    really but the problem is is it's not
  • 00:09:17
    scalable it's like it's a business that
  • 00:09:19
    has real estate and they've they have
  • 00:09:21
    one location I think they're Venture
  • 00:09:22
    backed but I think that this I like you
  • 00:09:26
    could do this like a business in a box
  • 00:09:27
    where you essentially partner with with
  • 00:09:29
    local artists Etsy sellers whatever arm
  • 00:09:33
    them with the supplies the
  • 00:09:35
    educational um stuff like even like I
  • 00:09:38
    don't know you could probably like do it
  • 00:09:39
    at like restaurants during off hours or
  • 00:09:42
    like homes or whatever but like I think
  • 00:09:44
    you could build an modern cool consumer
  • 00:09:46
    brand around like people doing stuff
  • 00:09:48
    with their hands if you look at the
  • 00:09:50
    space there's like Michaels and like a
  • 00:09:52
    like even just like Color Me mind is I
  • 00:09:54
    think the like brick and mortar like
  • 00:09:56
    they're all dated and boring and I just
  • 00:09:59
    think that the status symbol in an AI AG
  • 00:10:02
    is like you know it's just going to be
  • 00:10:03
    like I disconnected from the information
  • 00:10:05
    flow and I like did something with my
  • 00:10:07
    hands 100% I also think that there's
  • 00:10:10
    probably there's probably a business
  • 00:10:13
    that you can create like a status
  • 00:10:14
    business whereas like I've been off my
  • 00:10:17
    phone for seven days and I get this
  • 00:10:19
    badge and I can like you know there's Al
  • 00:10:22
    there's something there also like
  • 00:10:23
    offline is the new luxury and what do
  • 00:10:25
    you do with that exactly yeah but I yeah
  • 00:10:28
    I just really feel like and even like
  • 00:10:31
    and like thinking about doing stuff with
  • 00:10:33
    your hands like if you think about the
  • 00:10:34
    Industrial Revolution what that did is
  • 00:10:36
    like it automated a lot of physical
  • 00:10:37
    labor but what AI is doing is it's
  • 00:10:39
    automating a lot of White Collar jobs
  • 00:10:42
    and so I think a lot of like trade jobs
  • 00:10:45
    where there used to be a lot of stigma
  • 00:10:47
    around like you don't want to do trade
  • 00:10:48
    jobs it's not perceived as like a status
  • 00:10:50
    job it's actually going to be the
  • 00:10:51
    opposite like plumbers electricians like
  • 00:10:53
    these people are making a lot more money
  • 00:10:55
    and their jobs are a lot more safe than
  • 00:10:58
    you know your average like Junior
  • 00:11:00
    copywriter working at an agency in New
  • 00:11:01
    York City totally so I just I I don't
  • 00:11:04
    know I feel like we're just on the cusp
  • 00:11:05
    of this like you know like the the the
  • 00:11:08
    status like what is like has status is
  • 00:11:10
    changing and like doing things with your
  • 00:11:13
    hands like doing things away from your
  • 00:11:14
    computer that has status and and so I
  • 00:11:17
    like I think the craft thing is like a
  • 00:11:18
    Leisure thing but I really do
  • 00:11:21
    think and I see that like at certainly
  • 00:11:23
    in Miami people like it's so hard to
  • 00:11:26
    find like Tradesmen it's so expensive
  • 00:11:28
    construction cost are through the roof
  • 00:11:30
    and I always think about uh whether you
  • 00:11:32
    could apply the business model of Lambda
  • 00:11:35
    school if you like remember where it's
  • 00:11:38
    like zero tuition you know like train
  • 00:11:40
    these train these people but then you
  • 00:11:42
    make a cut of like their revenue once
  • 00:11:45
    you find them a job like what have you
  • 00:11:47
    build like a modern brand around like
  • 00:11:48
    Tradesmen but like I don't know just
  • 00:11:50
    like Elevate the status of it because
  • 00:11:51
    there's like real money in these jobs
  • 00:11:53
    and there's a huge shortage most of the
  • 00:11:55
    people in these trade stops are actually
  • 00:11:56
    retiring in a couple years it's a huge
  • 00:11:58
    problem actually so basically is the
  • 00:11:59
    idea lamb the school for trades people I
  • 00:12:02
    think so I think there's like an
  • 00:12:03
    opportunity to be like choose a vertical
  • 00:12:05
    whether it's like painting Landscaping
  • 00:12:06
    Plumbing electricians like I don't know
  • 00:12:08
    like woodworking whatever train these
  • 00:12:11
    people find them jobs and then get a cut
  • 00:12:13
    of like their income um but I think like
  • 00:12:16
    the like you have to build a compelling
  • 00:12:18
    brand that elevates the status of these
  • 00:12:20
    things I think if I was going to do that
  • 00:12:22
    idea which by the way is a big idea in a
  • 00:12:25
    good way uh I think that Not only would
  • 00:12:30
    I want to train these trades people but
  • 00:12:33
    I'd want to arm them with here's how to
  • 00:12:36
    get
  • 00:12:37
    customers so basically what I would do
  • 00:12:40
    would be like okay you're now trained to
  • 00:12:41
    be a uh you
  • 00:12:45
    know call it an
  • 00:12:47
    electrician and I'm going to I'm going
  • 00:12:50
    to do all the Facebook ads for you I'm
  • 00:12:52
    going to create the website for you and
  • 00:12:54
    then you take a cut for that and then
  • 00:12:58
    you take a cut for the training that's
  • 00:13:01
    where I think a lot of the yeah I mean
  • 00:13:03
    these businesses operate like fax
  • 00:13:05
    machines like 1985 type stuff so I think
  • 00:13:08
    there's a lot of vertical SAS but like
  • 00:13:09
    you said it's a huge idea if I was just
  • 00:13:11
    getting started I would literally find
  • 00:13:13
    somebody to license these people find
  • 00:13:15
    like companies that are actually hiring
  • 00:13:17
    instead of like them doing this like
  • 00:13:19
    freelance to start um but it's a Hu I
  • 00:13:21
    think it's a huge idea and I also think
  • 00:13:23
    it's like one that like tech people
  • 00:13:25
    don't touch this stuff but I think a lot
  • 00:13:27
    of the ideas that I have that are more
  • 00:13:29
    like in the heart of tech like they're
  • 00:13:31
    just going to be less valuable when an
  • 00:13:33
    AI can do that yeah I mean I honestly
  • 00:13:35
    think that's the biggest question I'm
  • 00:13:37
    wrestling with is just in an if AGI
  • 00:13:42
    happens which you have to assume it
  • 00:13:45
    will uh what becomes a commodity and
  • 00:13:48
    what becomes
  • 00:13:50
    scarce yeah somebody said posted on
  • 00:13:52
    Twitter lesson like what happens like
  • 00:13:54
    what you know how do people choose one
  • 00:13:56
    soft or the other in a world where like
  • 00:13:58
    AI can do absolutely everything and I
  • 00:14:00
    don't know my my take on it is my answer
  • 00:14:03
    was like founder worldview I genuinely
  • 00:14:06
    think that the motivation and the vision
  • 00:14:10
    and the intention behind something is
  • 00:14:11
    something you can't fake it's it's a
  • 00:14:14
    little bit woo woo it's a little bit
  • 00:14:15
    wishy-washy but I think that's how I
  • 00:14:17
    think that's how people make decisions
  • 00:14:19
    um it matters like why are you building
  • 00:14:21
    this like I don't think people the
  • 00:14:23
    humans are not like rational like we
  • 00:14:25
    were talking econ 11 you know like
  • 00:14:27
    people make decisions based on emotions
  • 00:14:29
    and I don't know I I think it's like far
  • 00:14:34
    less utilitarian than
  • 00:14:37
    people's what other ideas you got okay
  • 00:14:41
    so here's here's something I've learned
  • 00:14:43
    building Sublime is I think so I think
  • 00:14:45
    there's two types of Founders broadly
  • 00:14:47
    speaking I think there's Founders that
  • 00:14:50
    operate less like business Executives
  • 00:14:52
    and more like you artists they have a
  • 00:14:54
    creative vision and they're manifesting
  • 00:14:56
    it and they're not really solving a
  • 00:14:58
    problem they're just manifesting a
  • 00:15:00
    creative vision and the kind of like
  • 00:15:05
    counter point to that is like Founders
  • 00:15:08
    that are iterating and validating and
  • 00:15:09
    like you know here's a hypothesis and
  • 00:15:11
    I'm going to tweak it and like
  • 00:15:12
    iteratively get to product Market fit
  • 00:15:15
    and I definitely think I'm the former
  • 00:15:17
    like Sublime is the former it's you know
  • 00:15:19
    in some ways like I I had this idea
  • 00:15:22
    fully formed in my head about like
  • 00:15:24
    building a Sublime internet and I had to
  • 00:15:26
    kind of work backwards to reverse
  • 00:15:27
    engineer that idea because the reality
  • 00:15:29
    is that most people don't care about
  • 00:15:31
    their mission they care about what can
  • 00:15:32
    you do for them today and so I'm I've
  • 00:15:35
    sort of been in that process of like how
  • 00:15:36
    do you take that big vision and like pce
  • 00:15:38
    meal it into specific value props but I
  • 00:15:41
    say that
  • 00:15:42
    because I think that you know like
  • 00:15:46
    Sublime for me is like the missionary
  • 00:15:47
    thing it's like the multi-decade project
  • 00:15:50
    it's going to like take me decades but
  • 00:15:52
    it's like the mo is so profound uh but I
  • 00:15:55
    think there's a huge opportunity to do
  • 00:15:57
    the opposite of that which is do one
  • 00:15:59
    thing do it well and and I have two
  • 00:16:02
    ideas one of which I'm building the
  • 00:16:03
    other of which I would build uh if
  • 00:16:05
    somebody in this podcast wants to help
  • 00:16:08
    um but essentially or actually maybe let
  • 00:16:11
    me frame it with an anecdote that I
  • 00:16:12
    think is
  • 00:16:14
    fantastic so AKO Marita was the designer
  • 00:16:17
    for the Sony
  • 00:16:19
    Walkman and he had an opportunity when
  • 00:16:22
    he was designing the Walkman to add a
  • 00:16:25
    record button on the Walkman for 50
  • 00:16:27
    cents all it would do is ADD 50 cents to
  • 00:16:30
    the cost of making the thing but he
  • 00:16:32
    decided against it he said adding a
  • 00:16:34
    record button would basically like
  • 00:16:37
    generate ambiguity about what this is
  • 00:16:39
    for this is a device to just play music
  • 00:16:42
    it does nothing else and I you know I
  • 00:16:46
    just think that that's such a profound
  • 00:16:47
    lesson for Founders that want to I don't
  • 00:16:50
    know like I'm going to build you an AI
  • 00:16:51
    co-founder like no like build an AI that
  • 00:16:54
    will do one specific thing so so I have
  • 00:16:56
    two ideas that are inspired by that that
  • 00:16:59
    are just very simple do one thing and do
  • 00:17:00
    it right the first I have a prototype of
  • 00:17:04
    this but essentially it's capture
  • 00:17:08
    insights from podcasts with a screenshot
  • 00:17:11
    so let me let me tell you
  • 00:17:13
    more so a lot of ideas are stuck in
  • 00:17:17
    audio formats that are just hard to
  • 00:17:20
    capture tell me about it right U
  • 00:17:23
    preaching to the Right audience here um
  • 00:17:26
    so how do people get around this today a
  • 00:17:28
    couple things they do so one is like
  • 00:17:30
    they download other apps where with like
  • 00:17:32
    convoluted uis where you can like
  • 00:17:33
    highlight from podcast but the vast
  • 00:17:35
    majority of people are still doing
  • 00:17:37
    Spotify Apple podcast so that's just
  • 00:17:39
    like a tiny fraction of an audience like
  • 00:17:41
    I I think that's a bad idea like to
  • 00:17:42
    build an entire podcast player like no
  • 00:17:45
    make sure that you operate within the
  • 00:17:47
    big players the other thing people do is
  • 00:17:49
    like after you know if I'm listening to
  • 00:17:51
    a podcast on the car on the way here if
  • 00:17:52
    I liked some insight from an episode
  • 00:17:54
    that you did I'll go home I'll use one
  • 00:17:57
    of these like apps to generate the train
  • 00:17:58
    transcript I'll highlight it copy paste
  • 00:18:00
    it into my notes whatever too much work
  • 00:18:03
    okay so here's what we realized a lot of
  • 00:18:06
    people take screenshots of Spotify for
  • 00:18:09
    like to just look at the timestamp they
  • 00:18:11
    never go back to look at it's a lot of e
  • 00:18:14
    of work to say like okay minute 8:36
  • 00:18:17
    like so what we did with AI is like you
  • 00:18:21
    take a screenshot from Spotify or apple
  • 00:18:23
    podcasts we use OCR optical character
  • 00:18:27
    recognition to figure out what's the
  • 00:18:28
    name of the podcast what's the episode
  • 00:18:30
    what's the timestamp then we go and look
  • 00:18:32
    at like do like speech to text to figure
  • 00:18:35
    out like all right what was the text
  • 00:18:37
    around that time and the cool thing is
  • 00:18:39
    like you actually don't have to set a
  • 00:18:41
    beginning and end like we we understand
  • 00:18:43
    the context based on this conversation
  • 00:18:45
    and the screenshot like more or less
  • 00:18:47
    they were talking about like ACO
  • 00:18:49
    Marita's story of simplicity so here's
  • 00:18:51
    the transcript and here's the audio clip
  • 00:18:54
    and you basically have this library of
  • 00:18:56
    like insights from podcasts so that the
  • 00:18:58
    time you spend like listening to podcast
  • 00:19:01
    is not wasted do you think I I I
  • 00:19:05
    absolutely love it so I believe that
  • 00:19:08
    screenshots are the new bookmarks so um
  • 00:19:12
    and a lot of people I know to screenshot
  • 00:19:14
    this this podcast and
  • 00:19:17
    they they'll send me a DM and they'll be
  • 00:19:19
    like hey at minute 2 minute you know 35
  • 00:19:22
    you said this um it also kind of reminds
  • 00:19:26
    me of how I use Twitter bookmarks so I'm
  • 00:19:29
    a bookmark person but I never go back to
  • 00:19:32
    the bookmarks um and it's too bad cuz uh
  • 00:19:37
    the reality is the interface on X is not
  • 00:19:39
    conducive to
  • 00:19:41
    remembering and capturing insights so if
  • 00:19:46
    I'm you by the way this is exactly what
  • 00:19:49
    I'm building because based on what I
  • 00:19:51
    know about Sublime and like the mission
  • 00:19:55
    um
  • 00:19:56
    around capturing insights and get you
  • 00:19:59
    know becoming more creative and stuff
  • 00:20:00
    like
  • 00:20:02
    that uh it it it feels like if I were
  • 00:20:06
    you I'd create a bunch of micro apps
  • 00:20:08
    that do one thing really well and then
  • 00:20:09
    become top of funnel exactly so that's
  • 00:20:11
    exactly well and that's why I led with a
  • 00:20:13
    story of Simplicity because we could
  • 00:20:14
    have built this within Sublime but it's
  • 00:20:17
    like you said like people's mental model
  • 00:20:19
    when they use Twitter is like scrolling
  • 00:20:21
    for the ephemeral it's not archival so I
  • 00:20:24
    I just think people have a mental model
  • 00:20:27
    of how they engage with products and you
  • 00:20:29
    have to do just one thing and do it well
  • 00:20:31
    yeah so this is we're what do you think
  • 00:20:32
    of the name podcast magic podcast magic
  • 00:20:35
    you have a better name I mean I'm a name
  • 00:20:37
    guy you
  • 00:20:38
    know
  • 00:20:40
    um I I don't have one off the top of my
  • 00:20:42
    head that's better than doctor
  • 00:20:46
    podcast you and doctors it's a doctor
  • 00:20:49
    type of morning um
  • 00:20:54
    but why I don't love it is
  • 00:20:59
    I feel like the trend around the
  • 00:21:01
    Sparkles for AI and like the magic of AI
  • 00:21:05
    will lose it's starting to lose like
  • 00:21:08
    it's its magic so to speak so I just
  • 00:21:14
    wonder
  • 00:21:16
    um I wonder like you know what makes
  • 00:21:19
    Google such a good SE uh search engine
  • 00:21:22
    is it's a verb yeah so I wonder like
  • 00:21:23
    what's the verb yeah for yeah for doing
  • 00:21:27
    you know a screenshot of a podcast right
  • 00:21:29
    so like is it a pod shot like maybe it's
  • 00:21:33
    pod shot and it's like oh I just did a
  • 00:21:34
    pod shot and sent it to you that's not
  • 00:21:36
    bad actually P shot there we go
  • 00:21:39
    we um so yeah so I guess the thing um
  • 00:21:44
    for that idea I think it's starting
  • 00:21:47
    small like people are going to say like
  • 00:21:48
    screenshots are the future so do
  • 00:21:49
    screenshots of this or that but it has
  • 00:21:51
    to be strictly limited to podcasts I
  • 00:21:53
    think for it to work yes cuz that way I
  • 00:21:56
    think the advantage of doing something
  • 00:21:58
    so specific is distribution you like
  • 00:22:01
    there is no better place to distribute
  • 00:22:02
    this in podcasts whereas if you're doing
  • 00:22:05
    like you know screenshots of a million
  • 00:22:07
    things it's less relevant to a
  • 00:22:10
    podcast so you're talking about an
  • 00:22:12
    Insight that I want to double down on
  • 00:22:14
    which is or double click into which is
  • 00:22:17
    kind of the future of building startups
  • 00:22:20
    is not by building a startup it's by
  • 00:22:22
    building a micro
  • 00:22:23
    startup so the old way of building a
  • 00:22:26
    startup was
  • 00:22:30
    you had this big idea and you went and
  • 00:22:31
    go built this big idea and you iterated
  • 00:22:33
    your way to product Market fit but I
  • 00:22:37
    actually think now especially with AI
  • 00:22:40
    and how easy it is to
  • 00:22:42
    build it makes sense to be like okay I
  • 00:22:45
    want you know here's my big Vision
  • 00:22:47
    here's what my startup could look like
  • 00:22:48
    in 5 10 years this is like draw out but
  • 00:22:52
    then being like okay how do I unbundle
  • 00:22:54
    my startup so you go through an
  • 00:22:56
    unbundling process and then you write
  • 00:22:59
    out what are the 5 to 10 Micro startups
  • 00:23:03
    yes and then from that you prioritize
  • 00:23:06
    around which ones do I think have the
  • 00:23:08
    highest likelihoods of going viral or
  • 00:23:10
    spreading yes and then from that you
  • 00:23:13
    prioritize what are the easiest way you
  • 00:23:16
    know this it yeah what's
  • 00:23:19
    what's what's the effort estimate for
  • 00:23:22
    for this startup versus that startup and
  • 00:23:24
    then you do something with low effort
  • 00:23:26
    estimate yes and then your job like
  • 00:23:29
    as a startup Builder is is You're
  • 00:23:31
    Building multiple of these basically yes
  • 00:23:34
    well what what what I love about what
  • 00:23:35
    you're saying is that I I think the key
  • 00:23:38
    is like to have that 10-year Vision in
  • 00:23:41
    your head and work backwards because the
  • 00:23:44
    real I think a lot of Founders fall in
  • 00:23:45
    love with I'm going to build an Empire a
  • 00:23:47
    One-Stop shop uh you know a collection
  • 00:23:49
    of products but users don't think that
  • 00:23:51
    way they think about like a job to be
  • 00:23:54
    done but for Sublime specifically so I
  • 00:23:57
    remember if you you remember the Rome
  • 00:23:59
    craze from like the no taking days I
  • 00:24:02
    remember the founder saying something
  • 00:24:04
    like we're not competing with Evernote
  • 00:24:05
    we're competing with Google but as
  • 00:24:07
    somebody who's been building and living
  • 00:24:09
    and breathing this space it's impossible
  • 00:24:12
    like from a product architecture
  • 00:24:14
    perspective to become that if you don't
  • 00:24:16
    really have that Foundation from day
  • 00:24:17
    Zero like Sublime from Day Zero we were
  • 00:24:20
    so conscious about every decision we
  • 00:24:23
    made because we felt that even though we
  • 00:24:25
    don't pitch it as this like over time
  • 00:24:28
    because of the multiplayer Foundation
  • 00:24:30
    this becomes like the world's best
  • 00:24:32
    curated inspiration engine for ideas but
  • 00:24:35
    you had to bake that into the foundation
  • 00:24:36
    even though if I start like pitching
  • 00:24:38
    Sublime as like an inspiration engine
  • 00:24:40
    and a personal it just becomes too
  • 00:24:42
    overwhelming also people don't look for
  • 00:24:45
    an inspiration engine people don't look
  • 00:24:46
    for an inspiration engine it's like not
  • 00:24:47
    that's a mistake a lot of Founders make
  • 00:24:49
    is they they write out their 10-year
  • 00:24:51
    vision and it's like I'm creating the
  • 00:24:53
    inspiration engine and then go look at
  • 00:24:56
    Google Trends data like no one is
  • 00:24:58
    right so right so but but I think it's
  • 00:25:01
    still useful to know how this like
  • 00:25:03
    ecosystem will work but I think to your
  • 00:25:06
    point I think the most effective thing a
  • 00:25:08
    Founder can do I mean there's the meme
  • 00:25:10
    of like first Founders think about
  • 00:25:11
    products second Founders think about
  • 00:25:12
    distribution I think that's spot on I
  • 00:25:15
    think you need to think about like what
  • 00:25:16
    is the headline that will make this
  • 00:25:18
    thing go viral and I think the headline
  • 00:25:21
    for a pod shot app is like a lot clearer
  • 00:25:24
    and better than like a you know headline
  • 00:25:26
    for like a Missi driven thing that will
  • 00:25:29
    maybe appeal to VCS but not really to a
  • 00:25:31
    consumer that's like scrolling um Tik
  • 00:25:33
    Tok or whatever so I I think that
  • 00:25:37
    Founders need to like like like think of
  • 00:25:41
    the headline first what is that what is
  • 00:25:44
    like and then work backwards you know if
  • 00:25:46
    you have this big Vision okay how do you
  • 00:25:47
    piece meal that into a headline for a
  • 00:25:49
    micr product that could go viral and
  • 00:25:51
    then build that 100% And then you and
  • 00:25:54
    the beauty is you can test that you can
  • 00:25:56
    test those headlines like create some
  • 00:25:58
    ads see you know see what resonates with
  • 00:26:01
    people before you go and you know raise
  • 00:26:04
    millions of dollars and or or spend your
  • 00:26:07
    own money and time to go build a big
  • 00:26:09
    software product yeah I mean I I the the
  • 00:26:11
    whole like test things thing with that
  • 00:26:13
    it's like I don't really know how to do
  • 00:26:14
    that yeah I feel like I don't know I
  • 00:26:17
    feel like everything I want to do needs
  • 00:26:19
    to have a high bar for Polish so I don't
  • 00:26:21
    really know I don't really know how that
  • 00:26:23
    could be um
  • 00:26:26
    effective at telling you if it's going
  • 00:26:27
    to work or not if if it's not done to
  • 00:26:29
    the degree of
  • 00:26:31
    Polish um that like ultimately the thing
  • 00:26:34
    would have so I I struggle with the with
  • 00:26:36
    the like you know like test with an ad
  • 00:26:39
    so how to test with ads I would say is
  • 00:26:41
    you still need to build your micro app
  • 00:26:43
    or or startup but what you can test is
  • 00:26:46
    the positioning so you know you can do a
  • 00:26:51
    uh you can do an ad where it's like you
  • 00:26:53
    know find your creativity or you can do
  • 00:26:56
    an ad that's like screenshot your
  • 00:27:00
    uh or or get insights from podcasts and
  • 00:27:03
    you can see like what resonates and then
  • 00:27:05
    from that you could do conversion rate
  • 00:27:09
    optimization on your main product yeah
  • 00:27:12
    that that's you know the The Lean
  • 00:27:15
    Startup old school book at this point
  • 00:27:17
    but like The Lean Startup by Eric GES
  • 00:27:19
    talks about um how you don't need to
  • 00:27:23
    actually build anything you can put a
  • 00:27:24
    landing page you can send traffic to it
  • 00:27:27
    and based on that you know you can
  • 00:27:29
    figure out what to build um I don't
  • 00:27:31
    think that works anymore I I think that
  • 00:27:33
    it's like why would you do that in an AI
  • 00:27:35
    world where building isn't the hard part
  • 00:27:37
    yeah you know I I think that worked
  • 00:27:40
    maybe a long time ago when like idea to
  • 00:27:43
    like production took like 18 months yeah
  • 00:27:46
    but if it takes 18 days it's kind of I
  • 00:27:49
    also think that work should like the bar
  • 00:27:51
    for consumers is so high these days
  • 00:27:53
    we've been spoiled with Incredible
  • 00:27:56
    software like every time I use Uber and
  • 00:27:58
    C like this is like we are just so
  • 00:28:00
    spoiled that the bar for Polish like
  • 00:28:02
    nobody wants a minimum viable product
  • 00:28:05
    people want something awesome people
  • 00:28:06
    want something that moves them that like
  • 00:28:08
    is emotionally compelling and I think
  • 00:28:10
    you can do that in cheap ways but I
  • 00:28:13
    think you need a fantastic copy I think
  • 00:28:15
    you need like somebody that like
  • 00:28:18
    understands like humans and emotion and
  • 00:28:22
    I just don't think that it's like a
  • 00:28:24
    optimization thing I think it's like an
  • 00:28:26
    emotion thing
  • 00:28:28
    it's it's tough I think you know some
  • 00:28:30
    people like you talked about you know
  • 00:28:32
    art versus science basically earlier
  • 00:28:35
    some people get to the positioning and
  • 00:28:39
    the product via taking out ads putting
  • 00:28:42
    their money where their mouth is and
  • 00:28:44
    iterating their way to success and some
  • 00:28:46
    people are and that's like science yeah
  • 00:28:50
    and some people are more like I need to
  • 00:28:54
    go
  • 00:28:56
    and like go a journey to like go and
  • 00:28:59
    figure this out and it's more of this
  • 00:29:01
    like intuition s question so yeah well
  • 00:29:04
    so my my resolution for this year is
  • 00:29:06
    like take less feedback like I just want
  • 00:29:10
    like every time I have a dilemma for
  • 00:29:12
    like a product question I ask 10 people
  • 00:29:15
    I get 10 different answers it takes me
  • 00:29:17
    further from myself I I think there's
  • 00:29:20
    like you said there's two you could
  • 00:29:21
    succeed both ways you have to know who
  • 00:29:22
    you are exactly and I know that I just
  • 00:29:25
    need to like dial up on my intuition and
  • 00:29:28
    like just like tunee out the noise and I
  • 00:29:32
    I think especially with Sublime where I
  • 00:29:33
    am building the product I wish I had the
  • 00:29:36
    more I hear other people's opinions the
  • 00:29:38
    further I get from like what I actually
  • 00:29:40
    want so I think last year I overdosed on
  • 00:29:43
    feedback I did over a thousand
  • 00:29:44
    onboarding calls and this year I want
  • 00:29:46
    the opposite I just I wan
  • 00:29:49
    to I want to create things that have
  • 00:29:51
    more Edge like the language that might
  • 00:29:54
    you know like it might polarize some
  • 00:29:55
    people but it's okay you know I just
  • 00:29:57
    think that there's no room today for
  • 00:30:00
    like the Bland you know you just have to
  • 00:30:03
    like stand for something and you can't
  • 00:30:05
    do that like if you take feedback from
  • 00:30:07
    everybody you're reverting to the mean h
  • 00:30:08
    how many how many customer feedback
  • 00:30:10
    calls do you think you'll take this year
  • 00:30:12
    so we actually like promised the first a
  • 00:30:15
    th paying customers that they'd have a
  • 00:30:16
    one-on-one onboarding call so we got our
  • 00:30:18
    first thousand customers so in theory I
  • 00:30:20
    owe no more onboarding calls I still I
  • 00:30:24
    mean I still like to talk to people you
  • 00:30:25
    know I think that like being a Founder
  • 00:30:27
    is like
  • 00:30:28
    this very like schizophrenic experience
  • 00:30:30
    where you're going from like abstract
  • 00:30:32
    figma screens to like you know like it's
  • 00:30:36
    so I think talking to
  • 00:30:37
    people it reminds you that there are
  • 00:30:40
    like people on the other side of things
  • 00:30:41
    that are like benefiting from what you
  • 00:30:42
    do so I think it's important um but I I
  • 00:30:46
    don't know I just think that what what I
  • 00:30:47
    want this year is like more time to go
  • 00:30:51
    deep and like just come up on the other
  • 00:30:53
    side with stuff that's weirder you know
  • 00:30:55
    I want to hear I want to hear your other
  • 00:30:56
    idea that you have but before we do that
  • 00:31:00
    I want to tell you a quick story of
  • 00:31:03
    something that happened to me so
  • 00:31:06
    um
  • 00:31:08
    I saw that a really well-known founder
  • 00:31:13
    with a many multi-billion dollar exit
  • 00:31:15
    and a mainstream technology product F
  • 00:31:18
    started following me on X and I reached
  • 00:31:20
    out and I said and he started a new
  • 00:31:22
    startup recently and I reached out and
  • 00:31:24
    I'm like hey I like what your new
  • 00:31:26
    startup is doing by the way you
  • 00:31:28
    know uh I'm very excited about it and he
  • 00:31:31
    was like oh uh lay checkout should use
  • 00:31:35
    our
  • 00:31:36
    software and I was like okay and he's
  • 00:31:39
    like let me connect you with my team and
  • 00:31:42
    then I see on
  • 00:31:44
    the you know okay so we schedule a time
  • 00:31:47
    and I see on the calendar invite that
  • 00:31:49
    the founder is on the call it's
  • 00:31:52
    literally like a sales call and he's
  • 00:31:55
    coming to the call and I was so shocked
  • 00:31:58
    because
  • 00:31:59
    like I couldn't believe that this
  • 00:32:01
    billionaire was taking sales calls with
  • 00:32:04
    essentially like random people from the
  • 00:32:06
    internet and that inspired me to for
  • 00:32:11
    2025 to take more more sales calls more
  • 00:32:15
    customer Journey so it it the the reason
  • 00:32:18
    I bring that up
  • 00:32:19
    is every
  • 00:32:22
    founder depending on where they are in
  • 00:32:24
    their cycle they may be like I need more
  • 00:32:26
    feedback or less feedback and it's
  • 00:32:27
    important to know where you are totally
  • 00:32:29
    it's interesting I mean I I I feel like
  • 00:32:31
    one of my kind of like mantras in life
  • 00:32:35
    is like both are true you know like I
  • 00:32:38
    think people like don't Embrace Nuance
  • 00:32:40
    yeah it's like you either believe in
  • 00:32:41
    feedback or you don't and it's like no
  • 00:32:43
    it's pretty Nuance like I took I spent
  • 00:32:44
    all of last year getting feedback now I
  • 00:32:46
    need to like go deep and like I don't
  • 00:32:49
    want to stay at the surface of calls I
  • 00:32:50
    need to go deep I need to actually think
  • 00:32:52
    about what all of these calls mean and
  • 00:32:54
    like how do you I combine that those
  • 00:32:55
    calls with like my intuition so I don't
  • 00:32:58
    think it's like people that like my
  • 00:32:59
    resolution is to take less feedback
  • 00:33:00
    doesn't mean I don't believe in feedback
  • 00:33:02
    it just is about where where am I in you
  • 00:33:05
    have one last idea for us I have one
  • 00:33:06
    last idea so again the theme is like do
  • 00:33:10
    one thing and do it
  • 00:33:11
    well so the I the the broad idea is take
  • 00:33:17
    an article a link a presentation a long
  • 00:33:20
    piece of text anything and convert it
  • 00:33:23
    into a meme so I so I my flavor of
  • 00:33:28
    content on the Internet is substack like
  • 00:33:30
    that is where I naturally Thrive it's
  • 00:33:32
    long form written content I've you know
  • 00:33:35
    I have like 30,000 readers on substack
  • 00:33:38
    but again it's like people that are like
  • 00:33:40
    super engaged with long form and it's
  • 00:33:42
    great but it's like harder to grow you
  • 00:33:44
    know how many people are going to devote
  • 00:33:45
    20 minutes a week to reading what I
  • 00:33:47
    say memes are this like unit of like
  • 00:33:51
    cultural transmission that in a Time
  • 00:33:53
    crunched World say so much and so little
  • 00:33:56
    and think that people that are creating
  • 00:34:00
    like presentations long form videos like
  • 00:34:04
    they would die to have like whatever
  • 00:34:06
    they're trying to say be conveyed into
  • 00:34:09
    like a the format of a meme um like I
  • 00:34:12
    just genuinely think that no idea will
  • 00:34:14
    become mainstream if it's not like
  • 00:34:16
    captured in a meme and so I think the
  • 00:34:20
    idea is like it's yeah it's a GPT rapper
  • 00:34:24
    of sorts but you have to train it on a
  • 00:34:27
    model of like a lot of memes culturally
  • 00:34:30
    relevant memes and the user experience
  • 00:34:32
    like the value proposition is like be
  • 00:34:33
    funny you know like how do you
  • 00:34:36
    communicate your idea in a way that's
  • 00:34:37
    like funny in like short form right so
  • 00:34:40
    anyone that's creating long form content
  • 00:34:42
    like um like would love to have a meme
  • 00:34:45
    and I've tried this on Claude I've tried
  • 00:34:47
    this on chbt but it's it's pretty
  • 00:34:49
    generic so I think if you train it on
  • 00:34:51
    like this curated library of um of like
  • 00:34:55
    culturally relevant memes and it has a
  • 00:34:57
    bias for the present which um Chachi PT
  • 00:34:59
    and CLA don't have I think there's just
  • 00:35:02
    like a a product UI experience it's just
  • 00:35:04
    like do one thing do it well past a link
  • 00:35:06
    type text upload file whatever we ingest
  • 00:35:09
    it generate embeddings for the thing
  • 00:35:10
    understand it and then like you know I
  • 00:35:13
    hear a lot of ideas and this might be
  • 00:35:17
    one of my favorite ideas I've heard in a
  • 00:35:20
    long time I'm serious this is let's do
  • 00:35:22
    it this is
  • 00:35:24
    like the Insight is correct I think
  • 00:35:28
    uh there's so much there's so much
  • 00:35:31
    Insight trapped into long form that
  • 00:35:33
    could be put into short form and how
  • 00:35:37
    that's being done today is that people
  • 00:35:39
    are taking long form video and turning
  • 00:35:41
    into short form Clips but they're not
  • 00:35:43
    taking long long form text and turning
  • 00:35:46
    into memes I think that there's a Nuance
  • 00:35:50
    to memes like certain memes resonate
  • 00:35:52
    with certain communities and um
  • 00:35:58
    so there you know you don't want you
  • 00:35:59
    don't you don't want to mess up the meme
  • 00:36:01
    right and you want to like you want to
  • 00:36:03
    make sure that you're getting uh the
  • 00:36:07
    most like you don't want to post a meme
  • 00:36:10
    when the meme is done like that format
  • 00:36:13
    there's a cultural like relevance that
  • 00:36:14
    you have to stay like in tune with ex so
  • 00:36:16
    that's that's going to be that's going
  • 00:36:17
    to take iteration to to get to like
  • 00:36:19
    prime time but if if if you're able to
  • 00:36:22
    create this if someone ends up building
  • 00:36:24
    this this is like a you know a 10
  • 00:36:27
    million a year plus SAS business well
  • 00:36:30
    it's it's interesting if you think about
  • 00:36:32
    an interesting comp is uh Google's
  • 00:36:35
    notebook LM where there was it was a
  • 00:36:37
    pretty broad product where you could
  • 00:36:38
    converse with your knowledge in some way
  • 00:36:40
    but what actually made it go viral this
  • 00:36:42
    tool was the ability to convert anything
  • 00:36:44
    it could be like text or presentation
  • 00:36:46
    like any sort of document into a podcast
  • 00:36:49
    and so I just think that this idea of
  • 00:36:51
    like convert like take X like X to me
  • 00:36:54
    you know and like the key is like you
  • 00:36:55
    can adjust all this stuff with like you
  • 00:36:57
    know a like how do you convert and
  • 00:36:59
    understand the meaning of like the
  • 00:37:01
    document um and then train it on the
  • 00:37:03
    other side so it's got some curation but
  • 00:37:04
    it's really a GPT rapper I love it
  • 00:37:06
    product experience I love it sorry this
  • 00:37:08
    has been fun you got to come back again
  • 00:37:10
    yeah anytime you have to come back on
  • 00:37:13
    again I'm a big like ideas person but um
  • 00:37:18
    yeah I think right now I I like my
  • 00:37:21
    playbook right now is like have this
  • 00:37:23
    like
  • 00:37:24
    multi-decade project like my life's work
  • 00:37:27
    and then launch micro productss I think
  • 00:37:28
    that's right it's it's it's making
  • 00:37:31
    me it's making me rethink some stuff in
  • 00:37:34
    in my own in my own stuff uh so thank
  • 00:37:37
    you yeah thank you this is awesome and
  • 00:37:40
    where where could people learn more
  • 00:37:42
    about you and Sublime so I'm on Twitter
  • 00:37:45
    um at s aut I'm on substack I write a
  • 00:37:47
    Weekly Newsletter and then I'm on
  • 00:37:49
    Sublime sublime. apppp I love it I
  • 00:37:53
    should I should get on there yeah we
  • 00:37:55
    today you're not we're not leaving this
  • 00:37:57
    all right I'm going to be on there all
  • 00:37:59
    right all right thanks Craig thank you
  • 00:38:01
    see you next time
  • 00:38:04
    [Music]
Tags
  • startup
  • kreyativite
  • kontwòl paran
  • podcast
  • memes
  • mikro startup
  • edukasyon
  • teknoloji
  • biznis
  • sèvis izin