What is Starbucks often referred to as?

A technology company that happens to sell coffee.

How does Starbucks use AI?

Through its Deep Brew AI engine to improve employee and customer experiences.

What can the Starbucks app do for customers?

It allows customers to order in advance, saving time and avoiding lines.

How does the Deep Brew AI engine personalize customer experience?

It makes suggestions based on past preferences, weather, and time of day.

What internal operations does Deep Brew assist with?

Anticipating staffing needs and equipment maintenance.

How does Starbucks utilize customer data?

To improve services and streamline daily operations.

What is necessary for companies today according to the video?

An AI playbook to enhance customer journeys and ease employee workloads.

Starbucks' Approach To AI For Customer Experience

00:02:05

https://www.youtube.com/watch?v=jGXWYldQbVE

Summary

TLDRThis video discusses how Starbucks is perceived as both a technology and experience-oriented company. Starbucks leverages technology, particularly AI through its Deep Brew AI engine, to enhance customer experiences and streamline operations. The AI personalizes suggestions for customers based on their preferences, the weather, and time, while internally assisting with staffing and maintenance needs. With over 33,000 locations, efficient operations are critical to Starbucks' growth. This reflects a broader trend where companies need a technological playbook to enhance customer and employee experiences.

Takeaways

☕ Starbucks is seen as a tech-driven company selling coffee.
🤖 AI, specifically Deep Brew, enhances customer and employee experiences.
📲 The app allows for advanced ordering, easing customer wait times.
🌦️ Suggestions are personalized based on customer preferences and weather.
🛠️ Deep Brew assists in internal operations like staffing and maintenance.
📊 Starbucks utilizes customer data to better its services.
🌍 Over 33,000 Starbucks locations emphasize their operational efficiency.
🔄 Every company needs an AI strategy to improve customer and employee experiences.

Timeline

00:00:00 - 00:02:05
Starbucks is described as both a technology and experience company, utilizing AI technology such as its Deep Brew AI engine to enhance both employee and customer experiences. The Starbucks app allows for streamlined customer interaction, enabling orders in advance and personalizing experiences with suggestions based on preferences, weather, and time. Internally, AI aids in anticipating staffing needs and maintaining equipment. With over 33,000 locations, Starbucks leverages AI and technology to maximize efficiency and growth, setting an example for other companies to utilize AI in improving customer and employee journeys.

Mind Map

Video Q&A

What is Starbucks often referred to as?
A technology company that happens to sell coffee.
What does Starbucks offer in terms of technology services?
B2B technology consulting.
How does Starbucks use AI?
Through its Deep Brew AI engine to improve employee and customer experiences.
What can the Starbucks app do for customers?
It allows customers to order in advance, saving time and avoiding lines.
How does the Deep Brew AI engine personalize customer experience?
It makes suggestions based on past preferences, weather, and time of day.
What internal operations does Deep Brew assist with?
Anticipating staffing needs and equipment maintenance.
How many locations does Starbucks have worldwide?
More than 33,000 locations.
How does Starbucks utilize customer data?
To improve services and streamline daily operations.
What is necessary for companies today according to the video?
An AI playbook to enhance customer journeys and ease employee workloads.

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Subtitles

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00:00:00
[Music]
00:00:11
some people call starbucks a technology
00:00:14
company that happens to sell coffee if
00:00:16
there's one thing i know for sure it's
00:00:18
that every company today needs to be two
00:00:20
things a technology company and an
00:00:22
experienced company and starbucks coffee
00:00:25
has proven to be just those two things
00:00:28
in fact i recently heard that starbucks
00:00:30
actually offers b2b technology
00:00:33
consulting because they've created such
00:00:35
an amazing platform in fact they use ai
00:00:39
in a variety of ways starbucks deep brew
00:00:41
ai engine improves the employee
00:00:43
experience and also personalizes the
00:00:46
customer experience running a coffee
00:00:48
shop can be pretty hectic so the
00:00:50
starbucks app really streamlines the way
00:00:52
a customer can actually just get that
00:00:54
coffee
00:00:55
ordering in advance is a huge lifesaver
00:00:58
for customers like me that don't want to
00:01:00
wait in line the deep brew ai engine for
00:01:03
customers makes suggestions based on
00:01:06
preferences the weather and the time of
00:01:09
day internally deep brew anticipates
00:01:12
staffing needs and equipment maintenance
00:01:15
starbucks collects a huge amount of data
00:01:17
on its customers to continue to improve
00:01:20
as a company
00:01:21
and streamline how they serve customers
00:01:24
every day with more than 33 000
00:01:26
locations that streamline and efficient
00:01:30
coffee experience is everything for
00:01:33
starbucks to continue to be able to grow
00:01:35
every company today needs to have some
00:01:36
kind of ai playbook to see how
00:01:39
artificial intelligence and technology
00:01:41
can make customer journeys smoother and
00:01:45
make work less of a headache for
00:01:47
employees
00:01:48
don't believe me just take a page out of
00:01:51
starbucks book if you haven't yet please
00:01:53
do subscribe to my youtube channel
00:01:54
thanks for watching and see you next
00:01:56
time
00:01:59
[Music]