How to build a $1M+ startup using AI
Summary
TLDRIn this episode, the hosts explore how AI can replace traditional business roles such as developers, marketers, and product managers. They outline a six-step process for leveraging AI tools to find and develop business ideas, emphasizing the importance of sketching concepts and scoping out minimum viable products (MVPs). Key tools discussed include ide.com for idea generation, Manis for project management, Bolt for prototyping, and Lindy AI for marketing automation. The conversation highlights the significance of integrating human creativity with AI efficiency to enhance productivity and streamline operations in business.
Takeaways
- π€ AI can replace various business roles.
- π‘ Finding the right idea is crucial for success.
- π οΈ Tools like ide.com help generate business ideas.
- π Manis assists in scoping out projects effectively.
- π Bolt allows for rapid prototyping of software.
- π Lindy AI automates customer acquisition strategies.
- π Sketching ideas improves AI tool results.
- π€ Human involvement is essential in the AI process.
- π° Using AI can significantly reduce operational costs.
- π Staying updated with AI tools is vital for entrepreneurs.
Timeline
- 00:00:00 - 00:05:00
The episode introduces a plan to replace various roles in a business with AI agents, targeting idea-driven individuals and solopreneurs. The host outlines six steps to leverage AI for business development, including finding ideas, sketching them out, and automating processes.
- 00:05:00 - 00:10:00
The first step involves using ide.com to discover trending business ideas, such as creating an AI SEO agency. The discussion highlights the importance of identifying market trends and how AI can assist in generating viable business concepts.
- 00:10:00 - 00:15:00
The conversation shifts to the importance of sketching out ideas using tools like TL Draw, emphasizing the need for visual representation to enhance communication with AI tools. This step is crucial for developing a clear understanding of the business concept.
- 00:15:00 - 00:20:00
Next, the focus is on scoping out the minimum viable product (MVP) using Manis, an AI agent that helps in project management and execution. The host explains how Manis can streamline the process of building a product by generating project plans and tasks.
- 00:20:00 - 00:25:00
The discussion continues with the introduction of Whisper Flow, a tool that transcribes spoken ideas into text, making it easier to communicate with AI tools. This tool is highlighted as a way to enhance productivity and streamline the ideation process.
- 00:25:00 - 00:30:00
The episode emphasizes the importance of effective prompts when working with AI tools. The host shares strategies for crafting prompts that yield better results, including asking the AI for suggestions on what to ask it.
- 00:30:00 - 00:35:00
The conversation then explores the concept of vibe marketing, using Lindy.ai to automate customer acquisition. The host shares workflows that can help businesses attract customers through social media engagement and personalized outreach.
- 00:35:00 - 00:40:00
The episode also discusses the potential of using AI for negotiation in business communications, showcasing how AI can handle inquiries and respond to customer requests automatically, thus saving time and resources.
- 00:40:00 - 00:45:00
The host encourages listeners to consider transitioning from service-based businesses to tech-driven models, using AI tools to enhance efficiency and scalability. The importance of continuous learning and adaptation in the evolving landscape of AI is emphasized.
- 00:45:00 - 00:55:01
Finally, the episode concludes with a call to action for listeners to explore the discussed tools and strategies, highlighting the potential for increased productivity and innovation in their own businesses.
Mind Map
Video Q&A
What is the main focus of this episode?
The episode focuses on using AI tools to replace various business roles and streamline operations.
What are the six steps discussed in the episode?
1. Finding the right idea and trend 2. Sketching out the idea 3. Scoping out the MVP 4. Prototyping using Bolt 5. Marketing the business with Lindy AI 6. Using AI for product management.
What tools are recommended for finding business ideas?
Tools like ide.com and idea browser.com are recommended for finding business ideas based on trends.
How can AI help in marketing strategies?
AI can automate marketing strategies, analyze customer engagement, and personalize outreach.
What is the significance of sketching ideas?
Sketching helps clarify the concept and improves the results when using AI tools.
What is Manis?
Manis is an AI tool that helps scope out projects and create detailed plans.
What is Bolt used for?
Bolt is used for prototyping and building software quickly without extensive coding.
How does Lindy AI assist in customer acquisition?
Lindy AI automates workflows to identify and engage potential customers based on social media interactions.
What is the importance of having a human element in the AI process?
While AI can automate many tasks, human involvement is crucial for creativity and decision-making.
What is the potential impact of using these AI tools?
Using these tools can significantly increase productivity and reduce operational costs.
View more video summaries
- 00:00:00By the end of this episode, Sam, we're
- 00:00:02going to see me replace a developer, a
- 00:00:06salesperson, a designer, a marketer, a
- 00:00:08researcher, a product manager with AI
- 00:00:10agents. Okay, I'm in.
- 00:00:14[Music]
- 00:00:19Are you going to tailor this to someone
- 00:00:20like me who's like a a Neanderthal? I'm
- 00:00:23going to tailor this to anyone who is an
- 00:00:26idea person. So, anyone who listens to
- 00:00:28your podcast, My First Million or my
- 00:00:30podcast, the Startup Ideas podcast,
- 00:00:32anyone who considers themselves an idea
- 00:00:34person, solopreneur, someone who wants a
- 00:00:37side hustle, someone who wants a
- 00:00:38business to make money and is interested
- 00:00:41in trends and ideas. Okay, I uh I'm into
- 00:00:45this dude. Okay, so we're going to go
- 00:00:47through six steps. Uh the first is how
- 00:00:50to find the right idea and trend. The
- 00:00:52second is sketching out the idea. I'm
- 00:00:55going to talk about the tools I use. I'm
- 00:00:56also going to give away all the
- 00:00:57workflows so people can just copy them.
- 00:00:59Um, we're going to scope out the MVP
- 00:01:02using a tool called Manis. We're going
- 00:01:03to vibe code prototype using Bolt new.
- 00:01:07We're going to vibe market the business
- 00:01:08and automate it using Lindy AI. And then
- 00:01:10we're going to use a AI agent product
- 00:01:13manager using idea browser. Because I'm
- 00:01:15above the age of 30, I feel a little
- 00:01:17uncomfortable using the word vibe. But
- 00:01:19do we get a pass? Can I say the V word?
- 00:01:21You can say the V word. I don't know.
- 00:01:23Let's Yeah, we we for for now we can we
- 00:01:26can both say the V word even though it's
- 00:01:27cringe as hell. All right, I'll try it
- 00:01:29on. Let's get into it. All right, so
- 00:01:33what's the first step? The first step is
- 00:01:35I'm assuming you don't have an idea.
- 00:01:38Okay, so let's go find an idea. So every
- 00:01:40single day, uh
- 00:01:43ide.com um this is actually I created
- 00:01:45this for myself. Okay, so it basically
- 00:01:48uses So every single day a new idea
- 00:01:51comes with a trend. So today's idea is
- 00:01:55to create an AI SEO agency and it gives
- 00:01:58you a name LLM boost and it basically
- 00:02:01says that there's 400 million people uh
- 00:02:04questioning chat GBT etc. Someone should
- 00:02:07start an agency specializing in LLM
- 00:02:10large language model SEO. Did your uh
- 00:02:13methodology give you this idea for idea
- 00:02:16browser.com? 100%. This is basically
- 00:02:18productized Greg and like I basically I
- 00:02:21run a holding company as my day job and
- 00:02:23we're constantly incubating and
- 00:02:24investing in ideas. So we basically said
- 00:02:26how can we have an unfair advantage
- 00:02:28using AI to find the latest trends and
- 00:02:31ideas. All right, I'm into this. But
- 00:02:34there's a twist. So it says we're going
- 00:02:36to offer a free AI powered audit quiz
- 00:02:39that instantly shows businesses where
- 00:02:42they rank in AI searches. Most will be
- 00:02:44shocked they don't exist. And then we're
- 00:02:46going to sell premium optimization
- 00:02:48services to fix it. So for example, it's
- 00:02:51going to ask um like Hampton, I don't
- 00:02:53know how much of your traffic's organic
- 00:02:56SEO. Let's say a,000 people a day from
- 00:02:58search. What people are noticing is that
- 00:03:00LLM search as a part of organic search
- 00:03:03is maybe now 5 or 10%. Dude, we are just
- 00:03:06now getting people we have gotten a
- 00:03:07bunch of people who have signed up and
- 00:03:09they found us via chat GBT, right? So it
- 00:03:12would be cool if Hampton, for example,
- 00:03:15would show up more often. I agree. You
- 00:03:18know, so this is like a good idea,
- 00:03:21right? And it gives you like an
- 00:03:22opportunity score, a problem score, and
- 00:03:24this uses all AI agents and you can go
- 00:03:27you can go in in depth and stuff like
- 00:03:29that. Like it tells you exactly what
- 00:03:31business model you should use, what your
- 00:03:33pricing should be, what are you know
- 00:03:35competing uh customers. Um it really
- 00:03:39does all the work for you. um you know
- 00:03:41the go to market strategies what is the
- 00:03:43target audience it actually scrapes and
- 00:03:46goes through Facebook groups YouTube
- 00:03:49channels like this Reddit and it
- 00:03:51basically set it it it's almost like
- 00:03:54your AI co-founder in that sense one of
- 00:03:57the cool features is let's just say you
- 00:04:00know let there's a lot of ideas that are
- 00:04:01really good but Sam for example you
- 00:04:04might not be the best person to go after
- 00:04:06this idea so you can basically go
- 00:04:07through a founder fit score and say Um,
- 00:04:10I'm Sam. I'm the founder of
- 00:04:14Hampton. I specialize in
- 00:04:19community. Is this a good idea for me?
- 00:04:23And then it uses AI to basically
- 00:04:25generate an assessment to see if we
- 00:04:28should actually go and do this idea.
- 00:04:30Okay, this is awesome. And do you have a
- 00:04:32bunch of people? And this is a product,
- 00:04:33too. I didn't I just signed up for it.
- 00:04:35Do you have a lot of customers for this?
- 00:04:37I haven't publicly posted about it. Wow.
- 00:04:40All right. So, this is awesome. All
- 00:04:41right. So, it gave me a six and a half
- 00:04:43out of 10. Yeah. So, it says your skill
- 00:04:45alignment is kind of It's actually kind
- 00:04:47of savage. It says your skill alignment
- 00:04:49is four on
- 00:04:5010. Um, which I don't disagree with. I
- 00:04:53agree with
- 00:04:55Yeah. Um, so it just goes through this
- 00:04:58and it gives you some immediate actions
- 00:04:59to do what you should do. Okay. Maybe we
- 00:05:01should partner with an AI and SEO
- 00:05:03expert. um you know maybe you should
- 00:05:06launch a communitydriven platform for
- 00:05:08client engagement. Anyways, the point of
- 00:05:10this is dude this is awesome. Yeah, and
- 00:05:13there's way there's way more you can do.
- 00:05:15You can also you know it tells you
- 00:05:16exactly what your offer should be. Uh it
- 00:05:19gives you different frameworks like Alex
- 00:05:21Herozi has the value equation um which I
- 00:05:24really like. Dude, this is going to be a
- 00:05:25huge product that you made. This is
- 00:05:26really cool and it and it and it's all
- 00:05:29Yeah. special to this and it also has
- 00:05:31this AI assistant like we can ask it
- 00:05:33like um you know what are the key risks
- 00:05:36of the business and you can have a
- 00:05:37full-on it's like chat GBT for ideas
- 00:05:40there is a
- 00:05:42feature and we can go to it maybe at the
- 00:05:44end if we have time okay where you
- 00:05:46upload your own idea and it generates a
- 00:05:49a report um based on all our all the
- 00:05:52data of like YouTube and Reddit and all
- 00:05:54of AI basically but step one is to use
- 00:05:58this website to get an idea Yeah, that's
- 00:06:00one is you want to you want to and you
- 00:06:02know this you want to build an idea
- 00:06:04based on a trend cuz it's easier. Yeah.
- 00:06:07So look find you know use something like
- 00:06:11ideabrowser.com to get an idea based on
- 00:06:14a trend and then go. So that's step one.
- 00:06:19Hey, really quick. If you're enjoying
- 00:06:21this episode, the team at HubSpot, they
- 00:06:24actually went and summarized the entire
- 00:06:26thing and so it's in a PDF that's really
- 00:06:28easy to read so you can refer back to
- 00:06:29it. All you have to do is click the link
- 00:06:31below or if you're watching on YouTube,
- 00:06:32just scan the QR code. But this thing is
- 00:06:35awesome. I just proof read it and it
- 00:06:37walks you through Greg's entire
- 00:06:39five-step system from idea to paying
- 00:06:41customers using nothing but free tools
- 00:06:43and AI prompts. So, you should go and
- 00:06:46check it out. It's a very easy
- 00:06:48summarization of this entire episode.
- 00:06:50Again, the link is below or if you're on
- 00:06:52YouTube TV, you can scan the QR code.
- 00:06:54All right, now back to the show.
- 00:06:56Okay, so I think ideas are important. I
- 00:06:58think that for a lot of people just
- 00:07:00starting out, ideas are unimportant
- 00:07:01because it's just like just just get
- 00:07:03into something and you'll figure it out.
- 00:07:05But I think that if you have a proven
- 00:07:06track record of like I I execute, so
- 00:07:10execution or going forward is not a
- 00:07:12problem for me. And then if you have
- 00:07:14that personality, ideas are actually
- 00:07:16incredibly important. I talked to Kevin
- 00:07:18Ryan who's a uh I believe he's a
- 00:07:20billionaire. Uh but he's founded uh
- 00:07:21MongoDB, which is a 35 or$50 billion
- 00:07:24company, Business Insider, Guilt Group,
- 00:07:26uh Zola. He started all these amazing
- 00:07:28companies and he started it via his uh
- 00:07:30incubator. And he told me that ideas are
- 00:07:32incredibly important. And he was like, I
- 00:07:33get one good idea a year and I want to
- 00:07:36make sure it's important and great
- 00:07:37because I go hard on that idea and so I
- 00:07:40have to make sure that I'm going in the
- 00:07:41right direction. And so I actually have
- 00:07:43grown to become a believer that ideas
- 00:07:45are actually really important. It's not
- 00:07:47just execution. If you have a past of
- 00:07:51you move forward, I think you're right.
- 00:07:54So that's step one. Step two is okay, I
- 00:07:58kind of cheated in the sense that you do
- 00:08:00need a human being involved in this
- 00:08:01process. It's not 100% with AI. So step
- 00:08:03two is uh you got to sketch out the
- 00:08:06idea. So, I use a tool. I'm not
- 00:08:09affiliated, by the way. Um, with TL
- 00:08:11Draw. I like Have you TLDD draw or TL?
- 00:08:13Have you seen this? No. What is this?
- 00:08:16I'm going to everything that as you're
- 00:08:17talking, I'm going to it. Yeah. Well, I
- 00:08:19wanted to give away like the stack. I'm
- 00:08:21going to give away the stack that I use.
- 00:08:22So, basically, it's kind of like a Fig
- 00:08:24Jam competitor. I think it's free to
- 00:08:25sign up. And I just wanted to sketch out
- 00:08:28what um this quiz would look like. So,
- 00:08:32cuz you know, if you remember, the idea
- 00:08:34is we need to do two things. We need to
- 00:08:37uh people are going to land on this
- 00:08:38website. It gave idea browser gave us
- 00:08:40the name LM boost. We need to learn
- 00:08:42about the business. So for example,
- 00:08:44Hampton you know what's the URL what
- 00:08:47type of customers you want. Then we need
- 00:08:49to do research with agents and then we
- 00:08:52need to check that you know is Hampton
- 00:08:55coming up in chat GPT? Is Hampton coming
- 00:08:57up in in Claude? Is Hampton coming up in
- 00:09:00Grock? And then we need to give it a
- 00:09:01score. So, I just drew this out. And the
- 00:09:03reason I drew this out is because I've
- 00:09:06noticed, and this is a tip for everyone
- 00:09:08listening, I noticed that when you go to
- 00:09:12an LLM, I use I'm using Manis, and I can
- 00:09:14talk about that, and you give it an
- 00:09:17image like that, you're going to get
- 00:09:18better results.
- 00:09:20That's crazy. And how long did it take
- 00:09:22you to draw that out? Like seven
- 00:09:24minutes. I hate drawing on computers.
- 00:09:28Yeah. The beauty about uh TL Draw
- 00:09:30though, I will say, is like it makes it
- 00:09:32for like bad drawers like you and I to
- 00:09:34just like make these boxes. So, it's for
- 00:09:37us. It's for us. DJ Jam is also really
- 00:09:40good. Okay. It's
- 00:09:43tlddraw.com. tldldr.com.
- 00:09:47Exactly. Um the next step is to scope
- 00:09:50out our minimal viable product. Right.
- 00:09:52So, we need to figure out um how we
- 00:09:55actually going to build this thing.
- 00:09:56Right. There's so many question marks
- 00:09:58and instead of going to a product
- 00:09:59manager or instead of try to figuring
- 00:10:02out the self, you and I are lazy, right?
- 00:10:05We're just going to go and get AI to do
- 00:10:07this whole thing for us. So Sam, have
- 00:10:09you ever heard of Manis? No. I'm on
- 00:10:11their website right now. Um, it says,
- 00:10:13"Manis is a general AI agent that
- 00:10:15bridges minds and actions. It doesn't
- 00:10:17think, it delivers results. It excels at
- 00:10:21various tasks in work and life and
- 00:10:22getting everything done while you rest."
- 00:10:25All right, that sounds great to me.
- 00:10:26Yeah. So, it's it's very, you know,
- 00:10:28people might ask like, how is this
- 00:10:29different than chat GBT or or Clo or or
- 00:10:32or or some of those. And it's almost
- 00:10:36like a chat GBT supercharge. So, I'll
- 00:10:38I'll go through my prompts, but
- 00:10:41basically it's almost like we're
- 00:10:43watching, you know, if people are seeing
- 00:10:45we're it literally goes and surfs the
- 00:10:47internet for you and based on that like
- 00:10:49learn stuff and then executes on the
- 00:10:51task. So, it's like having a 100 agents
- 00:10:54working for you. But doesn't uh Open AAI
- 00:10:57research do this too? Yeah. But not like
- 00:11:00first of all, I can watch it happen in
- 00:11:01real time and give it feedback, which is
- 00:11:03kind of cool. Well, sorry. OpenAI has
- 00:11:06operator too though. Operator. Yeah.
- 00:11:08This is like a supercharged version of
- 00:11:09operator. So, wow. You think this is
- 00:11:11better than operator? I mean, I'll I
- 00:11:13have to give a disclosure, which is it's
- 00:11:15Chinese, so like be careful. I mean, I'm
- 00:11:20not like putting, you know, my financial
- 00:11:22data and uploading it to So, do they
- 00:11:25like sub like they like put like PS like
- 00:11:27capitalism is horrible and like, you
- 00:11:30know, we're going to come and dominate
- 00:11:31you eventually. Totally. It's it's you
- 00:11:34know, it's there's a subtle subtle
- 00:11:36nuance to that for sure in in in the in
- 00:11:39the vibe. So, um but I will say it's
- 00:11:41it's extremely good at for this use
- 00:11:44case. So, I'm going to go through the
- 00:11:46prompts and we're going to and by the
- 00:11:48end of this section, we're going to uh
- 00:11:51have a good idea of like what we're
- 00:11:53building and all the specs. And I just
- 00:11:55signed up for it as we were talking. Is
- 00:11:57it it has all these like
- 00:11:59cool like research, data analysis, all
- 00:12:02these other like toggles that I could
- 00:12:04use these uh do does this cost money or
- 00:12:06is this free? Free to use. Initially,
- 00:12:09they give you like a lot of these they
- 00:12:11give you like a they get you hooked.
- 00:12:13They're like drug dealers. They get you
- 00:12:15hooked and then you have to buy, you
- 00:12:18know, then you just have to buy credits.
- 00:12:20It's a credit system. All right. Okay. I
- 00:12:22have an account now. Yeah. And by the
- 00:12:24way, this was invite only up until
- 00:12:26recently. So, your unfair advantage,
- 00:12:29like people listening to this, like get
- 00:12:31on this now before everyone finds out.
- 00:12:32Well, I looked at their traffic. It
- 00:12:34looked like they went live in March
- 00:12:36because they had like zero traffic and
- 00:12:37then in March they had 23 million site
- 00:12:40visits. That's insane. Yeah. Okay.
- 00:12:44So, have you heard of Whisper Flow? I
- 00:12:47feel like I love Whisper Flow. Whisper
- 00:12:49Flow is is my favorite AI tool. Okay.
- 00:12:53So, I love Whisper Flow, too. You can
- 00:12:56use it on phone and or desktop. So, I
- 00:12:59literally just So, Whisper Flow, by the
- 00:13:01way, it's a it's a I think it might be
- 00:13:04free, too. Maybe I paid $100, but
- 00:13:06basically I click a button on my
- 00:13:07computer and anywhere where I would
- 00:13:09normally be typing, it transcribes what
- 00:13:11I'm saying.
- 00:13:13So I'm just talking all day instead of
- 00:13:15typing. Exactly. So that's what I did
- 00:13:18here. It's like I basically did a prompt
- 00:13:21where is like I'm starting you took the
- 00:13:23idea from my idea browser. I uploaded
- 00:13:25the image and I'm like I'm starting an
- 00:13:28agency for LM SEO. I just basically
- 00:13:30explain what I'm doing. I'm not going to
- 00:13:31go through the full prompt, but the key
- 00:13:34here is when you're doing the initial
- 00:13:36prompt, don't forget to say, "Ask me any
- 00:13:39questions before you get started." So,
- 00:13:41we have the right strategy for this.
- 00:13:43I've noticed that by putting that in
- 00:13:46there, that small one, you know, one
- 00:13:48sentence, you're going to get better
- 00:13:49output. So, you were talking to it and
- 00:13:52got the text and also you attached the
- 00:13:54image. Yeah, you you should attach any
- 00:13:57any images or um documents that you
- 00:14:01think are relevant to whatever it is
- 00:14:03you're trying to do. Understood. And
- 00:14:05then uh uh and then so the reply was
- 00:14:08this is interesting. Here's a bunch of
- 00:14:10questions that I have to ask before we
- 00:14:11get started. Okay. Yeah. So it I mean it
- 00:14:14asked the right questions I would I
- 00:14:16would say like who is the target
- 00:14:18audience for the quiz? What is the main
- 00:14:20uh goal for the person? uh what is the
- 00:14:22key differentiators between traditional
- 00:14:24SEO and LLM SEO? So, it asks these
- 00:14:28questions and then you know I use
- 00:14:30Whisper Flow as you can see like it's so
- 00:14:33casual. I'm using Whisper Flow just to
- 00:14:35respond.
- 00:14:38Okay. Uh wow. So, wow is coming up. It's
- 00:14:43it's it gets even crazier. So, you know,
- 00:14:46I say things like the ultimate business
- 00:14:48goal would to be give to give them a
- 00:14:50benchmark for where they're ranking in
- 00:14:51LLM's now. And then we provide a service
- 00:14:54for helping them level up their LLM SEO
- 00:14:56with tools and services. So, I'm
- 00:14:57basically giving some more information.
- 00:14:59Wait, would you and would you ask it to
- 00:15:01critique the idea? Oh, yeah. I do that
- 00:15:04all the time. So, you'll be like, does
- 00:15:06this make sense or do you think it
- 00:15:07should be different? Like, could I just
- 00:15:09say it like my goal is to scale to 100
- 00:15:11million in revenue in 10 years? Dude,
- 00:15:14sometimes I'll take an idea from idea
- 00:15:16browser, I'll put it in and then, you
- 00:15:19know, ask it to critique it and then
- 00:15:21through the conversation with Madness,
- 00:15:22I'm like, you know what, I don't want to
- 00:15:24do this anymore. And this is better, you
- 00:15:26think, than cuz I do the same thing with
- 00:15:27OpenAI, but with my own company. So,
- 00:15:29with OpenAI or Chat, I'll upload like my
- 00:15:32financials. I'll upload like a book that
- 00:15:35I like like, for example, it could be
- 00:15:37like a Warren Buffett book, and I'll be
- 00:15:38like, "Ask Warren, what would Warren say
- 00:15:41about this? How would Warren solve these
- 00:15:43problems that I'm facing? Yeah, that's
- 00:15:45that's a really good actually hack for
- 00:15:48using any of these LLMs is like pretend
- 00:15:51you're XYZ person you look up to. How
- 00:15:54would how would um would Warren Buffett
- 00:15:57start this business? Why or why not?
- 00:16:00Would Sean Pory start this business? Why
- 00:16:02or why not? Yeah. Or sometimes I'll be
- 00:16:04like, "Pretend that you're a BCG or
- 00:16:07McKenzie consultant and you're like
- 00:16:10cold-hearted and all about operations.
- 00:16:13Explain to me how that personality type
- 00:16:15would execute on this problem or
- 00:16:18whatever." Yeah, that's a good hack.
- 00:16:20People should definitely do that. Okay.
- 00:16:22So, uh, Manis is awesome. But you're
- 00:16:24saying that Manis for what you're doing
- 00:16:26right now, this is better than Chat GBT.
- 00:16:29Oh, yeah. It's It's night and day. It's
- 00:16:31actually night and day. Wow. Okay. And
- 00:16:33so chat GBT is not going to do this for
- 00:16:36example like um once we uh it start you
- 00:16:40know we're clarifying some stuff. It
- 00:16:41literally creates a to-do list for the
- 00:16:44project. This is like literally like
- 00:16:46what a project manager product manager
- 00:16:47would do. Uh okay this is
- 00:16:51insane right? So phase one research and
- 00:16:54planning clarify quiz objectives you
- 00:16:57know phase two question and prompt
- 00:16:59development create detailed quiz
- 00:17:00questions. draft specific, clear and
- 00:17:02actionable questions for each category.
- 00:17:04Phase three, validation and
- 00:17:06finalization. Validate questions and
- 00:17:08prompt with users. Um, and then the the
- 00:17:11delivery report and send quiz materials
- 00:17:14to user. Provide the finalized quiz
- 00:17:15materials to the user. It's basically
- 00:17:17putting an entire project plan for what
- 00:17:20I'm doing with Madness right now. Wow. I
- 00:17:23feel like all of my employees need to
- 00:17:25know how to do all this. Yeah. Send this
- 00:17:27to everyone. Send this to everyone. It's
- 00:17:29just going to make you a lot more
- 00:17:30productive. So what was the second qu?
- 00:17:33So the first thing that you did was you
- 00:17:34explained the business and then what was
- 00:17:35the and then it asked you a bunch of
- 00:17:37questions. You answered the questions
- 00:17:38and then what? So we got the project
- 00:17:41plan and then it goes and gets to work.
- 00:17:45It's your product manager. It's your AI
- 00:17:46product manager and it actually goes and
- 00:17:48creates the two things that we actually
- 00:17:50need cuz remember we're trying to
- 00:17:52product. We're trying to create like
- 00:17:54essentially a SAS software to basically
- 00:17:57score how a company like Hampton is
- 00:18:01going to, you know, come out in a uh LLM
- 00:18:04in a in a chat GBT. So, we need two
- 00:18:07things. We need to what are the
- 00:18:09questions that we need to ask the
- 00:18:11business and how do we test on the
- 00:18:15different
- 00:18:16LLMs and and I don't know how to do
- 00:18:19that. So that's why we're gonna we asked
- 00:18:21Mattis to do it and Mattis figured it
- 00:18:22out for us. Holy So what you're
- 00:18:26looking at, Sam, is the the quiz
- 00:18:31detailed questions that we can make as
- 00:18:33like almost like a type form on our
- 00:18:35product. What's the name of our product?
- 00:18:38It's called LLM Boost. All right. So you
- 00:18:40go to llmoost.com and right on the first
- 00:18:43page, you see like a quiz and you're
- 00:18:45going to start taking that quiz. Yeah.
- 00:18:47We're gonna and Sam, we're
- 00:18:49gonna like I I'm gonna actually show you
- 00:18:52how I vibe coded it in like four
- 00:18:55minutes. So,
- 00:18:57um and we're going to actually go
- 00:18:58through that product after.
- 00:19:00Okay. How's your heart rate right now? I
- 00:19:03feel
- 00:19:05um like I'm taking notes and I'm like I
- 00:19:09need everyone at my company to know
- 00:19:11exactly how to do this. And I'm like, do
- 00:19:13I hire a Greg? Like how do I teach all
- 00:19:15of my or or am I like do I just have to
- 00:19:18get good at this and I have to teach
- 00:19:19everyone like is my job as as the boss
- 00:19:21just to be like teaching people how to
- 00:19:24use AI? Is that it? I don't think this
- 00:19:26is something that you can outsource.
- 00:19:28Yeah. So then you're saying that I need
- 00:19:30to get good at this and then I need to
- 00:19:31teach people. I mean unfortunately
- 00:19:34Wow. Okay. Yeah. The unfair advantage
- 00:19:36and the returns that you're going to get
- 00:19:37by understanding these tools is just
- 00:19:40worth it. Like why would you want to
- 00:19:41outsource it? Well, because I'm not an
- 00:19:44expert in it, but I guess I have to
- 00:19:45become an expert. But how do you stay on
- 00:19:46top of all of this? It's my job, you
- 00:19:49know? It's my job to stay on top of this
- 00:19:50stuff. I know, but tell me how like how
- 00:19:52did you know Manis is awesome? Because
- 00:19:54I'm a nerd, dude. I'm a nerd. That's a
- 00:19:56such a That's such a copout. Like, are
- 00:19:59you playing on Twitter all day? Are you
- 00:20:00in? Like, what are you doing? I I do
- 00:20:02have tweet notifications for like some
- 00:20:06creators that I like and that I'm I'm,
- 00:20:09you know, following everything that's
- 00:20:11new that's coming out. And I'm also when
- 00:20:13I say I'm a nerd, I love playing with
- 00:20:15the tools, not just like reading. But
- 00:20:16you're just hearing this through word of
- 00:20:18mouth. Word of mouth being just like
- 00:20:20just the trades. You're reading the
- 00:20:22trades. Yeah. You're reading the trades,
- 00:20:24you know? It's just the trades is not
- 00:20:25some it's not some it's not PC weekly
- 00:20:27anymore. It's a guy on Twitter. And then
- 00:20:30I would say like what I like about the
- 00:20:32podcast and you probably like this too
- 00:20:34is that it's an opportunity to actually
- 00:20:37learn in public. So I'm just learning in
- 00:20:39public on the podcast. All right. Um
- 00:20:42well this is cool. What now? So we got
- 00:20:45these two quizzes and
- 00:20:48exactly you know how we can Yeah, we
- 00:20:51have that uh basically the the quiz for
- 00:20:53the business and then we have the prompt
- 00:20:56testing for the LLMs. But when I went
- 00:20:59through it, I actually felt that this
- 00:21:01was too long. Like no one's going to
- 00:21:03answer a thousand
- 00:21:04questions. So I basically said, is there
- 00:21:07any way to make the quiz shorter? It's
- 00:21:09huge quiz. And then I also I downloaded
- 00:21:12a LLM SEO miniourse from the
- 00:21:15vibearketer.com. It's another, you know,
- 00:21:18whatever. It's a course. and I just
- 00:21:20uploaded the content to make it even
- 00:21:22better cuz I was reading I'm a nerd and
- 00:21:24I was reading this stuff and I was like
- 00:21:28I want to make sure that we have this
- 00:21:31course and all this content in here. So
- 00:21:33I just p basically the point here is you
- 00:21:34can paste anything into here for context
- 00:21:37PDFs um documents and stuff like that.
- 00:21:40This was a free course. This was a p I
- 00:21:42paid uh well I'm it's a co-founder of
- 00:21:45mine started this course. Okay. Okay.
- 00:21:47So, you got it for free, but it's it's a
- 00:21:48paid course. And uh is this the thing on
- 00:21:52school? Uh it's a thing on school. Yeah.
- 00:21:55Okay. Got it. So, it's 150 bucks and you
- 00:21:57got some course and you put it in there.
- 00:21:59Understood.
- 00:22:00So, it's like, "Thank you." And then it
- 00:22:03goes, "I'm going to review the
- 00:22:04transcripts and refine the uh the
- 00:22:07prompts and the quiz questions."
- 00:22:09So, then it goes, "My plan," and doesn't
- 00:22:11it sound like a human? My plan is to
- 00:22:12analyze the transcript you provided to
- 00:22:15extract key insights relevant to LM SEO
- 00:22:18and how businesses are found in LLMs.
- 00:22:20And then it's going to work on the
- 00:22:21strategies to shorten and consolidate
- 00:22:23the quiz. And then it's going to revise
- 00:22:24both the quiz questions and the prompt
- 00:22:27template. It's like such a it's it's so
- 00:22:30pleasant dealing with an employee like
- 00:22:32this. Yeah. It's going to be like, "Hey,
- 00:22:35uh, my grandma died. I got to go to the
- 00:22:37funeral in Tampa. I'll be back in 2
- 00:22:39weeks." And then it's like going to take
- 00:22:41a 10day vacation. Mattis takes
- 00:22:43notifications. Oh, okay. Cool. So, it is
- 00:22:45a great employee. So, it goes and does
- 00:22:49it for us. We've got the files uh to
- 00:22:52review. And I want to give away one more
- 00:22:56uh tip on Manis. So, or actually it
- 00:22:58works on any LLMs. So, we talked about
- 00:23:01this in the beginning. You know, we're
- 00:23:03lazy, right? So, how do we I I know what
- 00:23:06I want to do next now that I have the
- 00:23:07quiz. It's like I want to go vibe code.
- 00:23:09I want to build this product, but I need
- 00:23:12to know what is the best prompt. Yeah.
- 00:23:15To prompt in this case, I'm using
- 00:23:18bolt.new. And so the best thing you can
- 00:23:21do is actually ask manis or
- 00:23:24chatgbt, what is the best prompt? So,
- 00:23:26say I say, "Can you create a prompt that
- 00:23:28I can give my AI developer that I would
- 00:23:31use to generate this landing page with a
- 00:23:33multi-step funnel that asks the LLM
- 00:23:35questions, include all the necessary
- 00:23:37fields that I need to have, and have a
- 00:23:39clean, modern design. By the way, this
- 00:23:41is a another huge hack is to ask it the
- 00:23:45prompt that you should ask it." It it
- 00:23:47might be the biggest hack of of using
- 00:23:50LMS like well is ask for the prompt. you
- 00:23:55will never be able to
- 00:23:56outprompt the the person, the guy, you
- 00:24:00know, the software that sees all the
- 00:24:02prompts. So, I uh I also use Kubber. Do
- 00:24:04you know Kuber? K U B. I use the
- 00:24:07product. I love Kubber. Kuba. I'm not
- 00:24:09affiliated with it at all, but I I uh I
- 00:24:12know the founder and uh it's like a net
- 00:24:15worth tracker. So, it doesn't it's just
- 00:24:16like Mint or whatever. You could just
- 00:24:18track all your finances. And uh they
- 00:24:20have an AI chatb integration. And then I
- 00:24:23was like, "All right, what questions do
- 00:24:25you think I should ask you on happiness,
- 00:24:27on life strategy, whatever?" Like, "Tell
- 00:24:28me some questions you think I should ask
- 00:24:30you." And it gave me a list of all the
- 00:24:31questions that I should ask it that I
- 00:24:32never even thought of. And I started
- 00:24:34having a conversation with it. It was
- 00:24:35really amazing. And so asking the LLM
- 00:24:38what you should ask it is shockingly
- 00:24:40useful. Amen, brother. So, we asked it
- 00:24:44and it does it beautifully.
- 00:24:48Um, I'm going to go open it up just to
- 00:24:51show you what that uh prompt looks like.
- 00:24:54It's a super long prompt. So, um, it
- 00:24:57goes through the project goal. It's
- 00:24:59like, develop a high converting landing
- 00:25:00page and integrate a multi-step quiz
- 00:25:02funnel. And this is the prompt that
- 00:25:04you're going to give to bolt.new, which
- 00:25:06is the thing that's going to make the
- 00:25:07website. Correct. Yeah. Wow. So, it's a
- 00:25:10really long prompt. Yeah. Like really
- 00:25:13long. Like obviously you and I would
- 00:25:15have never done this. Yeah. That would
- 00:25:16have taken a
- 00:25:18week. Like it's like learning a term
- 00:25:20paper. Look at this dude.
- 00:25:23Yeah. Wow.
- 00:25:25Okay. So, thank you Manis and uh the
- 00:25:30People's Republic of China and we then
- 00:25:34move on to a Silicon Valley startup
- 00:25:36called Bolt.new and I will show you how
- 00:25:39I one prompted
- 00:25:43uh the website. So, it is bolt.new new
- 00:25:46the same thing as cursor lovable and all
- 00:25:49this other stuff. There's bolt new
- 00:25:51lovable
- 00:25:53um cursor and I mean there's a lot of
- 00:25:57them now. Um wind surf is another one
- 00:25:59that just I think got acquired for three
- 00:26:02billion. I don't know if you saw that.
- 00:26:03Yeah, I did. That that that was the same
- 00:26:05thing. Yeah, it's like a similar thing.
- 00:26:06So cursor and um windurf
- 00:26:11are for more technical people I would
- 00:26:14say. Um, Lovable and Bolt are for
- 00:26:17non-technical people who want to ship
- 00:26:20software. And why do you prefer this one
- 00:26:21over lovable? You know, I I started
- 00:26:24using this first. I find it I find the
- 00:26:26output to be really good. Um, but use
- 00:26:29whatever works for you. Understood.
- 00:26:31Okay. So, you typed in or you copied
- 00:26:33that huge thing in there. And then I get
- 00:26:37this web page. Okay. And it says you're
- 00:26:42cut. By the way, I'm not like creating
- 00:26:45copy here, right? Um, you know, I'm not
- 00:26:48doing anything. I literally oneshotted
- 00:26:50it. And it says, "Your customers are
- 00:26:52searching for you on LLMs, but you're
- 00:26:54not there." Sad face. Our free quiz
- 00:26:57helps you understand your visibility in
- 00:27:00chatb a AI models and what to do about
- 00:27:03it. Take the free LLM SEO quiz now. Oh
- 00:27:07my god. Okay. So, click. You're a words
- 00:27:11guy.
- 00:27:12Not bad. This is uh more than not bad.
- 00:27:16Your customers. Yeah, I mean that's it's
- 00:27:18the best. Um this is the best. I like
- 00:27:20how you're Sam. You're the humans are
- 00:27:23the best. But you know, it's a close
- 00:27:25second. But I like how it says there's
- 00:27:27even a um there's even a testimonial
- 00:27:30from a CEO of a major internet company.
- 00:27:32And you want to know something? I would
- 00:27:35leave that in there.
- 00:27:38Why? I would just leave it as
- 00:27:42We're seeing, here's the testimonial.
- 00:27:44We're seeing a much higher conversion
- 00:27:45rate from prospective users coming from
- 00:27:47organic LM traffic versus organic search
- 00:27:50from the CEO of a major internet
- 00:27:53company. I think the CEO of a major
- 00:27:55internet company has probably said that
- 00:27:57before. So, it's not totally it's not
- 00:28:00wrong to keep that in there. It's like
- 00:28:02define major.
- 00:28:04Yeah. A person has said that. Totally. I
- 00:28:07don't know if they've said it about uh
- 00:28:08mlm boost.com, but like a person has
- 00:28:11said that for sure. So, let's get into
- 00:28:13the quiz. So, it creates the quiz. Wait,
- 00:28:16so it did you do any work before this?
- 00:28:18Cuz I'm on bolt.new right now. It takes
- 00:28:21like a few minutes to make the website
- 00:28:23if you're using the free account like I
- 00:28:24am, right? Um I'm pretty sure I have a
- 00:28:26free account. Maybe I have a paid
- 00:28:28account. Okay. So, while we were
- 00:28:29talking, I just said, uh, make a
- 00:28:31personality quiz website. And I got a a
- 00:28:34web page that like I just clicked start
- 00:28:38now, right? And it works. The web the
- 00:28:41website works. Yeah. It's crazy. It's
- 00:28:43absolutely crazy. Okay. Awesome. Yeah.
- 00:28:48So, there's this thing that you can
- 00:28:49literally just say English to and
- 00:28:52software comes out of it, which is
- 00:28:53bonkers. And um so it says what type of
- 00:28:57business do you want to operate? Um
- 00:28:59let's just say like a service business.
- 00:29:01Do you have a website for your or we can
- 00:29:03just do like you actually can do um
- 00:29:07Hampton would be a service business
- 00:29:09actually. Yeah. Do you have a website?
- 00:29:12Yes, I do. Um how often do you publish
- 00:29:15new weekly? Yeah. Weekly or more often?
- 00:29:20What topics does your content typically
- 00:29:21cover? how-to guides like this is
- 00:29:24relevant. Oh, let's go to case studies.
- 00:29:26Go to case click case studies. You can
- 00:29:28click both. Oh, wow. Okay. But before
- 00:29:31today, how familiar were you with LM
- 00:29:33SEO? Uh, uh, somewhat familiar.
- 00:29:37Okay. Do you use do you or your team use
- 00:29:40AI tools like Chat GPT for business? All
- 00:29:42the time.
- 00:29:43Yeah. Are your competitors visible in AI
- 00:29:46search to your knowledge? I am not sure.
- 00:29:51How important is SEO for your business
- 00:29:53currently? Somewhat
- 00:29:56important. Join hampton.com.
- 00:30:02Uh uh people don't search CEO
- 00:30:06communities, but but in LLMs, they'll
- 00:30:10ask it CEO questions, and it would be
- 00:30:12amazing if uh we were recommended.
- 00:30:22Put your name. Sam Parr. Okay. Company
- 00:30:26name Hampton.
- 00:30:28Look at this. Look at this. I want the
- 00:30:30report. Oh, look. They put a little
- 00:30:31privacy thing. That's a small detail
- 00:30:33that I that again. So, they should put
- 00:30:36like the Chinese emoji flag at the end.
- 00:30:38And that's like the symbol for gotcha.
- 00:30:41Totally. Made in China. Privacy note. We
- 00:30:43respect your privacy. We'll only use
- 00:30:45information, use your information to
- 00:30:47send you your quiz results and related
- 00:30:48LLM SEO information. We will never share
- 00:30:51your information with third parties.
- 00:30:52This is the little details that if you
- 00:30:55don't use Manis or an LLM like that and
- 00:30:57and ask it to do the prompt for you, you
- 00:31:00will
- 00:31:01miss. Boom. So, in 24 hours, Sam, you're
- 00:31:04going to get a personalized LM SEO
- 00:31:06score. You get an analysis of your
- 00:31:08current AI search visibility. You're
- 00:31:10going to get specific recommendations
- 00:31:11for improvement and additional resources
- 00:31:13to help you to help optimize your
- 00:31:16business for LM uh visibility. We just
- 00:31:19built a SAS in like 30 minutes or so.
- 00:31:22Well, but it's not doing the is it going
- 00:31:24to do the work for me? It's not. You
- 00:31:26have to then hire the person to like the
- 00:31:31consultant like so who's going to do a
- 00:31:33personalized LLM SEO score? This
- 00:31:36software. So what? Manis created the the
- 00:31:41all I have to do to get it to to to to
- 00:31:44for this to work. All I have to do so
- 00:31:46Bolt has these like integrations. So let
- 00:31:48me see my my analysis. Analyze me, baby.
- 00:31:52I have to just put in all I have to do
- 00:31:54is get it
- 00:31:55um catch EBT API key and hook it up and
- 00:32:01I'll give I can get you your score. How
- 00:32:03hard will that be? In under an hour you
- 00:32:07can have chatbt analyze the data and I
- 00:32:12you know you would probably want to have
- 00:32:14an integration with
- 00:32:16superbase. So do you know superbase? No
- 00:32:19dude.
- 00:32:21Okay. So superbase is um it's just it's
- 00:32:25a database. So this is just the front
- 00:32:27end right? In simpler English words, I
- 00:32:32would say it's just the thing that is
- 00:32:33showing it, but you need to hook it up
- 00:32:35to a database, a place where you can
- 00:32:37store the data. And you can also and if
- 00:32:41you want to take payments, you're going
- 00:32:42to want to add Stripe as well. What?
- 00:32:44Okay. So, and the way that you would
- 00:32:47create this report for me is by doing
- 00:32:50what? Um I would so in the manis details
- 00:32:54it tells you exactly what we should
- 00:32:57prompt chat GBT perplexity all that
- 00:33:00stuff and we just need an API key
- 00:33:03because it will cost money to actually
- 00:33:06use the intelligence of those L of those
- 00:33:08LLMs. But what would we ask chat GPT? So
- 00:33:11we can actually go back to
- 00:33:15Manis and and see that. So here's the
- 00:33:21testing.
- 00:33:23So it's crazy, dude. So
- 00:33:27uh section one, um you know, brand and
- 00:33:30company info prompts to check if an LLM
- 00:33:33can accurately retrieve basic
- 00:33:34information about the company and its
- 00:33:36offerings. So if you actually filled So
- 00:33:40if Hampton just so it would take your
- 00:33:42information, your quiz information, and
- 00:33:43then in company name, it would say
- 00:33:45Hampton. Yeah. Yeah. Yeah. Right. Yeah.
- 00:33:48So, it's going to take all that quiz
- 00:33:50information and it's going to just put
- 00:33:52it in all these questions and the then
- 00:33:54we're going to have
- 00:33:55agents
- 00:33:57basically figure this out for us and
- 00:34:00it's going to output a score and the
- 00:34:02agents would be chat GPT. Yeah. And they
- 00:34:05would be I would be asking chat GPT
- 00:34:08itself how does join Hampton rank? Yeah.
- 00:34:12Well, you would actually you would
- 00:34:14probably the prompt would be Yeah. So
- 00:34:16the prompt would be like what can you
- 00:34:17tell me about Hampton? Then it would uh
- 00:34:21then the output would go to superbase.
- 00:34:23This is getting a bit technical. But
- 00:34:24then the output would go to superbase
- 00:34:26and it would say this is what we learned
- 00:34:28about Hampton. And then chat GBT or
- 00:34:30OpenAI would say okay based on that it
- 00:34:33performed well not well you know we're
- 00:34:36going to give it a score of 70 on 100.
- 00:34:38And then now you have that score. So
- 00:34:40Superbase is the one that's giving the
- 00:34:42score. Superbase is what stores the
- 00:34:44data. Open AAI chat GPT is what crunches
- 00:34:47the numbers. Manis is what's given us
- 00:34:50the questions that we should ask and
- 00:34:53chat GPT is the one that is analyzing if
- 00:34:55it ranks well and then what would I have
- 00:34:57to do better to rank well. That's a
- 00:35:00great question. So that's where it's you
- 00:35:04basically send people uh the report and
- 00:35:07you say like you scored really well
- 00:35:09here, you didn't score well here. Uh we
- 00:35:11can help you like that's the business
- 00:35:12model. We can help you, you know, get
- 00:35:16better LLM SEO. For $2,000 a month,
- 00:35:19here's a package. For $5,000 a month,
- 00:35:20here's a package. Oh, well, I know, but
- 00:35:22if I bought the $2,000 package, what
- 00:35:24would it be doing? Oh, it would be 80%.
- 00:35:27Here's here's the thing that no one
- 00:35:29says. 80% of or 90% of good LM SEO is
- 00:35:33just good regular SEO. So, getting back
- 00:35:36links, back links. Another thing that's
- 00:35:40really worth doing is in a world where
- 00:35:44you have tools like Replet, I think you
- 00:35:46had him on the show, Bolt, you know,
- 00:35:48creating calculators and software that's
- 00:35:52also uh a high quality signal for a lot
- 00:35:55of these LLMs. All right, this is
- 00:35:58blowing my mind.
- 00:36:00I think the next piece is going to blow
- 00:36:03your mind even more. Okay, do it. So,
- 00:36:07you might be thinking, "Okay, cool,
- 00:36:09Greg." Uh, you build something and it's
- 00:36:13a prototype. Um, but the hardest part
- 00:36:15about getting a business to to a million
- 00:36:20dollars a year in revenue or $2 million
- 00:36:21a year is getting customers. How the
- 00:36:24hell do you get
- 00:36:26customers? Well, let's do what I call
- 00:36:30vibe marketing. So, I'm using a tool
- 00:36:33called Lindy.
- 00:36:36lindy.ai. Today we're going to go
- 00:36:38through two to three Lindy workflows to
- 00:36:42that you can copy that can help you get
- 00:36:44you customers on autopilot. Okay, so I
- 00:36:48and I'm showing this by the way. It's
- 00:36:49not even so that you can copy it. It's
- 00:36:51just so that people listening to this
- 00:36:53could in their own businesses and own
- 00:36:55ideas could could be thinking about
- 00:36:57okay, how can I use a tool like this?
- 00:36:58That's what I'm doing with all these
- 00:36:59tools. You don't need to use Manis. You
- 00:37:02don't need to use you know Bolt. You
- 00:37:04don't need to use ID brads. You don't
- 00:37:05need to use Lindy. But just think like
- 00:37:08this. So this is a flow that I use for
- 00:37:17our uh design agency LCA that does
- 00:37:20design for AI interfaces or AI age that
- 00:37:23has literally made us millions of
- 00:37:25dollars and it could be used for LLM
- 00:37:28boost too. The way it works is this. I
- 00:37:31take my tweets, I create content on
- 00:37:34Twitter, I post it to LinkedIn, okay? I
- 00:37:38literally just copy and paste it. Then
- 00:37:41uh if I have a post on LinkedIn, it
- 00:37:43looks at who comments and likes it. Then
- 00:37:46it puts all that data. So Sam Par might
- 00:37:49like and comment and say like cool post.
- 00:37:52It goes into that uh database and it it
- 00:37:57g it gives me data enri en enrichment.
- 00:37:59So I basically it says Samar, oh he he
- 00:38:02he lives in New York, Hampton, he's got
- 00:38:055,000 followers, whatever it is. So it
- 00:38:08decides if a lead is qualified or not.
- 00:38:10It says LM scores the prospect based on
- 00:38:120 to 5 based on our secret sauce. It's a
- 00:38:15criteria. If the lead is qualified, we
- 00:38:19actually get their email and phone
- 00:38:21number on
- 00:38:24prospect. And do you have to have a
- 00:38:27prospect account?
- 00:38:29Um, we have have a POS prospect account.
- 00:38:31Yes. So, it'll give me your email, then
- 00:38:35it updates it, and then it we have a
- 00:38:37Slack channel that says Sam
- 00:38:41Parental customer just commented. And
- 00:38:44for us, like for our business, we our
- 00:38:47average con our average deal size is a
- 00:38:50million
- 00:38:51dollars. So, we're only trying to find
- 00:38:53like CEO. Look at these like our list of
- 00:38:56customers. Like, it's the GM of Nike.
- 00:38:58It's the president of Dropbox, right?
- 00:39:01And you make content that the GM or
- 00:39:03whoever likes. Yes. And Oh my god, dude.
- 00:39:07I am all about I almost didn't want to
- 00:39:10share this. What videos? What video
- 00:39:13titles do you have that are all about
- 00:39:15marketing? Uh things like this. All my
- 00:39:18Vibe marketing stuff. I just did like a
- 00:39:20a presentation on Vibe Marketing. I go
- 00:39:22through like a bunch of workflows. Watch
- 00:39:24that. That's a good primer. Start with
- 00:39:25that. Oh my god. Um, sorry to give you
- 00:39:29homework. So, you're making me weak at
- 00:39:30the knees, Greg. We are nerds, dude. If
- 00:39:33if this is making us weak at the knees,
- 00:39:35you know,
- 00:39:37it is. The next thing is going to make
- 00:39:39you like super weak. Just because I know
- 00:39:40how much money I have to spend doing
- 00:39:42this normally and how much work and how
- 00:39:44tedious it is. Like people who have like
- 00:39:46dude before I literally had a person
- 00:39:48combing through this like going through
- 00:39:50my likes. Okay, so check this out. So we
- 00:39:55notify the potential uh prospects and
- 00:39:58then what happens is we have a
- 00:40:01saleserson if if the saleserson hearts
- 00:40:05the message it automatically sends them
- 00:40:08a text message or email. Wait hearts.
- 00:40:10What does heart mean? Like heart like
- 00:40:12like a heart. If they press your I'm
- 00:40:16asking you how to define something and
- 00:40:17you're just saying the words over and
- 00:40:18over again. So you the you know the
- 00:40:21symbol of love. Yeah. But where is there
- 00:40:24a symbol of love on LinkedIn? On Slack.
- 00:40:28Okay. So that's where Okay. So I post
- 00:40:30something on LinkedIn. The GM of
- 00:40:32Salesforce who I want to sell to clicks
- 00:40:34it and says you go Sam or whatever. You
- 00:40:37rock Sam. I get notified in Slack that I
- 00:40:41that he said you go girl. And then
- 00:40:43someone on my team clicked heart. And
- 00:40:46then what? Then that person gets a
- 00:40:49personalized email or text message. Oh
- 00:40:51my god. Yeah. Insane, right?
- 00:40:56What's the email say?
- 00:40:59It's personalized. I I you know, you you
- 00:41:01might say I don't know like how does the
- 00:41:03well it's like hey like saw saw that you
- 00:41:05know imagine this right? Let's just use
- 00:41:07the example of oh yeah we'll use LCA
- 00:41:09like design agent. So let's just say
- 00:41:11check out this you know we just designed
- 00:41:13Dropbox dash. It's an an AI version of
- 00:41:15Dropbox. And then I notice that the or
- 00:41:18it notices that the VP of product of
- 00:41:21Shopify likes it. So personalized email
- 00:41:25goes out and says, "Hey Shopify, like
- 00:41:27how can we transition Shopify from a
- 00:41:29cloud company to an AI company? I'd love
- 00:41:31to jam with you on it. I saw that you
- 00:41:33liked my post." That's crazy. It's
- 00:41:36crazy. But what's even crazier is the
- 00:41:38next thing I'm going to show you. And I
- 00:41:39know I keep saying that, but this is
- 00:41:41this is going to blow your mind. And
- 00:41:42it's a bit more complicated. So bear
- 00:41:44with me for a second. And then I'm going
- 00:41:47to show you, by the way, I don't I don't
- 00:41:48want to forget. I'm going to show you
- 00:41:49how you can find some of these
- 00:41:50workflows. So what if and by the way,
- 00:41:53both these things we can use for LLM
- 00:41:55boost. What if you can have an email
- 00:41:58negotiator as a AI agent? So basically,
- 00:42:02what if it you can have someone
- 00:42:04negotiate on behalf of you automatically
- 00:42:07using AI? So hear me out. Like like for
- 00:42:10example, if I'm like I'm I'm apartment
- 00:42:12shopping right now and like it could
- 00:42:14like email
- 00:42:16apartments that I like. Well, no. So
- 00:42:19let's just say let's use the example of
- 00:42:21LLM Boost just cuz we were talking about
- 00:42:23it. So let's just say on LLM Boost we
- 00:42:26created a pricing page and it was like
- 00:42:29there's three packages for SEO. $3,000 a
- 00:42:32month, $5,000 a month and then contact
- 00:42:35us. You know, someone clicks contact us.
- 00:42:38They're like, "Hey, I'll pay upfront,
- 00:42:40but I want a discount." But I want a
- 00:42:42discount. No problem. So, it goes in.
- 00:42:45So, it gets we get the email, then it
- 00:42:47checks a knowledge base. So, a knowledge
- 00:42:50base could be anything from like Notion,
- 00:42:52Google Drive, Dropbox, a website even.
- 00:42:56And so you do have to do some upfront
- 00:42:58human work of um like saying okay if
- 00:43:03someone you know contacts us and wants a
- 00:43:06discount um you know we don't want to we
- 00:43:10won't go lower than 10% or
- 00:43:1215%. If it finds a response it
- 00:43:16automatically responds to the inbound
- 00:43:18lead. Now it gives it an objective. So
- 00:43:22the prompt here, you can see on the
- 00:43:23right hand side, Sam, the prompt is your
- 00:43:26job is to negotiate with the emailer and
- 00:43:28respond to their questions until a
- 00:43:29decision is made in regards to the
- 00:43:31partnership opportunity. Did you write
- 00:43:33this prompt? So Lindy has a template
- 00:43:35section. I recommend people go and check
- 00:43:37them out. You can actually just copy
- 00:43:39these some of these workflows and
- 00:43:40prompts. So it goes, "Hey, first name,
- 00:43:43appreciate the interest. We only
- 00:43:45discount 10% for fall deals at it is our
- 00:43:48busiest time for collabs. Let me know
- 00:43:49what you decide.
- 00:43:52you know, keep responses to one to two
- 00:43:54sentences, never make offerings. So,
- 00:43:57this is insane. Do all of your employees
- 00:43:59know how to do all this stuff incredibly
- 00:44:00well? I mean, dude, we're like
- 00:44:03incubating AI products and have agencies
- 00:44:05for for this stuff. So, yes. How many
- 00:44:08How many employees do you have? We're
- 00:44:10probably like 55 60.
- 00:44:16And if you didn't have this stuff, how
- 00:44:18much bigger would it like how h I want
- 00:44:20to know how much you're saving doing
- 00:44:22this? Oh, we're probably saving Well,
- 00:44:25first of all, we're doing we're doing
- 00:44:28things that at at a speed and and scale
- 00:44:30we wouldn't be able to do with human
- 00:44:32beings realistically. So there's money
- 00:44:35that we had left on the table like
- 00:44:36millions of dollars a year that per year
- 00:44:38especially on the LCA side like these
- 00:44:41big partnership deal like it's so
- 00:44:43important that you reach out to someone
- 00:44:44like 5 minutes 10 minutes 25 minutes
- 00:44:47after they are engaged or else they
- 00:44:49might even forget about you know what I
- 00:44:51mean like in that LinkedIn example. So I
- 00:44:54would say we're probably
- 00:44:56saving $5 million a year
- 00:44:59plus. God damn it. Could could I just
- 00:45:02hire like are there agencies that I or I
- 00:45:04wish that like I had a full-time staff
- 00:45:06member who just did this stuff who just
- 00:45:08audited everything that we do and was
- 00:45:10like let's automate it. You know I don't
- 00:45:13mean to plug all all my stuff but um you
- 00:45:17can you can you can go to
- 00:45:18boringmarketing.com and that's what you
- 00:45:20guys do like very small like I don't
- 00:45:22know how many clients couple couple
- 00:45:24dozen clients.
- 00:45:26Yeah, we spend more of our time building
- 00:45:28software and technology that automates
- 00:45:31this. But I just want you to come on
- 00:45:33every week and just show me how to do
- 00:45:36everything like this. Professor Greg,
- 00:45:39so this is kind of cool. So you can I
- 00:45:43don't know if you know this, Sam, but
- 00:45:44you can you can actually use uh I call
- 00:45:48it clude. Um it's people American it's
- 00:45:51called claude. Actually everyone makes
- 00:45:53fun of me. call clo but you can use clo
- 00:45:54claude clo is that is that
- 00:45:58Canadian French I think in French you
- 00:46:01call it you you call it clo not not not
- 00:46:03not clad not clad okay yeah you can use
- 00:46:07clo to basically
- 00:46:09call a phone number and have a full-on
- 00:46:13comm you know voice conversation I've
- 00:46:15been the recipient of those I think
- 00:46:17those are horrible they're 85% there but
- 00:46:21it's worth playing with it because Lindy
- 00:46:24was like not it 60 6 months ago. It was
- 00:46:27like 20% there and now it's closed. So I
- 00:46:31I don't know if I would use it to to you
- 00:46:33know reach out to customers but Sam this
- 00:46:36is what you should
- 00:46:37do. You create a 1-800 number. It's like
- 00:46:401800 join Hampton. People call it and
- 00:46:44you ask for feedback. So um we you call
- 00:46:49you know you get feedback and someone
- 00:46:51says I had an amazing experience with
- 00:46:52Hampton it was awesome and it's
- 00:46:54anonymous feedback then it gets stored
- 00:46:56in a database so we store it in air
- 00:46:58table and then we let our team know and
- 00:47:00summarize we summarize the call and this
- 00:47:04is using Twilio air tableable and then
- 00:47:06we post it to Slack so we know every
- 00:47:08single day we're getting um feedback
- 00:47:11around what people are saying about some
- 00:47:12of our products and services. We should
- 00:47:14do that for MFM. You should 100%. You
- 00:47:17should totally do it. I can build it for
- 00:47:19you, too. Yeah, let's do it. I want to
- 00:47:21build that one sometime. I want an MFM
- 00:47:23hotline that people call and can say
- 00:47:25whatever and we make a segments out of
- 00:47:27it. Yeah. Easy, easy peasy. So, those
- 00:47:31are three workflows worth considering.
- 00:47:34Now, I have to make mention there are
- 00:47:36other tools that you could use uh
- 00:47:39besides Lindy. There's Gum Loop and
- 00:47:41there's N8N. Dude, these names are are
- 00:47:44funky. Gum Loop, Super Base. These are
- 00:47:48some like interesting names. I I like
- 00:47:50things that are really easy to to do.
- 00:47:53Like I like that there's templates on
- 00:47:55Lindy. I find N8N N8N is almost like the
- 00:47:58cursor and Windinsurf for Vibe
- 00:48:00Marketing. It's like a bit more, you
- 00:48:02know, it's a bit more technical. So, I
- 00:48:05like Lindy and Gum Loop because they're
- 00:48:09um they're a bit more simple for guys
- 00:48:12like us. You can actually go through and
- 00:48:15and look at all the different templates
- 00:48:17and workflows that you can go and cut
- 00:48:19and duplicate if you if you don't want
- 00:48:21to create the flows yourself.
- 00:48:24Oh my gosh. Okay. Newsletters into
- 00:48:27Twitter content. Um if you're, you know,
- 00:48:30a med a medical scribe, your custom AI
- 00:48:32medical scribe. Um, and by the way,
- 00:48:34there's like I don't know why people
- 00:48:36don't do this, but more people don't do
- 00:48:39this, but there's thousands of $1
- 00:48:41million a year plus business ideas just
- 00:48:44taking Lindy's and Gum Loops workflows
- 00:48:47and just selling it into the real world,
- 00:48:50right? Sell a medical scribe to like
- 00:48:54$299 a month. Dude, I invested at a
- 00:48:56startup that's doing that. Okay. I hope
- 00:48:59the start I hope the customers don't see
- 00:49:01that you can just use Lindy.
- 00:49:04Dude, this is a good one. I haven't seen
- 00:49:05this. Elon
- 00:49:07Lindy calls your team to ask them what
- 00:49:09they got done this week. Oh my god,
- 00:49:12that's insane. That's insane. This is
- 00:49:16last last thing cuz I know we have to
- 00:49:17head in a couple um and I know this is a
- 00:49:20this is a comment I always get on my
- 00:49:21podcast with people are like, "Okay,
- 00:49:23Greg, but you know that's just a service
- 00:49:26business. That's just a service
- 00:49:28business. You just showed us how to like
- 00:49:30build a service businesses." Well,
- 00:49:31number one, it's a AI powered service
- 00:49:33business. Like the qu we created SAS,
- 00:49:36but okay, I hear you commenter. I hear
- 00:49:40you. If this if we were actually
- 00:49:42building this business, how can we take
- 00:49:44it from being a service business to more
- 00:49:47of
- 00:49:48a tech business, software business? So,
- 00:49:52one thing I always do is, you know, if
- 00:49:54you're if you get to step five, you have
- 00:49:57a business, it's probably doing hundreds
- 00:49:58of thousands of dollars a year, if not
- 00:50:00millions, and you probably have ideas on
- 00:50:01where you can take it. So, what I what I
- 00:50:03usually do, Sam, is I'll go back to idea
- 00:50:08browser and
- 00:50:10um use idea agent and upload an idea I
- 00:50:13have and just see if it's good or not.
- 00:50:15So, so before this, you know, hrefs,
- 00:50:18right? Yeah, I love Hrefs. I always call
- 00:50:21it hhrefs but yeah I like it. I don't
- 00:50:24actually know how to pronounce it. So
- 00:50:27while going through manis and building
- 00:50:29this I was like it got me thinking that
- 00:50:33hrefs I think it do you know how much
- 00:50:35revenue they doing? Like they're big.
- 00:50:36Yeah. Like 80 or 90 like they're in the
- 00:50:39hundred million range and it's
- 00:50:40bootstrapped.
- 00:50:42So incredible business. Awesome. Um, but
- 00:50:45there's probably an opportunity to
- 00:50:47create like an AI like an HS for LLM
- 00:50:50SEO. Yeah. Right. And there's probably
- 00:50:52that niche. And I think SCM Rush,
- 00:50:54they're publicly traded, too. Sem Rush
- 00:50:56also has like is a competing product.
- 00:50:59So, I just went
- 00:51:01on idea browser, posted my I was like,
- 00:51:04what? You know, give me break down. Sem
- 00:51:07Rush is like a $450 million year post.
- 00:51:10Yeah. So, it's like if you can give 1%
- 00:51:12of that, 5% of that, 10% of that. Um, so
- 00:51:15I just went and I I looked at some of,
- 00:51:17you know, some of the data here. Um, and
- 00:51:20it tells me exactly what I should do.
- 00:51:22So, tells me exactly what my offer
- 00:51:24should be. Um, tells me my pricing. Um,
- 00:51:28I like looking at, um, like the value
- 00:51:31equation. So, like I mentioned the the
- 00:51:34perceived, you know, the Alex Herozi
- 00:51:36stuff, the value ladder. This is Russell
- 00:51:38Brunson. Like if we were going to create
- 00:51:41an AI version of Hrefs, what would this
- 00:51:45look like? Well, we'd want to create an
- 00:51:47an interactive SEO audit tool. Great.
- 00:51:49We've already created that. We'd want to
- 00:51:51create a starter plan. Okay. $99 a
- 00:51:53month. And it literally just tells you
- 00:51:56exactly what to do. Well, but but you're
- 00:51:58you're skipping a big thing, which is
- 00:52:00you have to build the software. Like I
- 00:52:02like you're telling me to create the
- 00:52:04monthly plan. It's like, yeah, okay. Uh,
- 00:52:07I could accept that money, but how do I
- 00:52:08create the thing that crawls the the the
- 00:52:11web and tells me how many backlinks I
- 00:52:14have? That's the old way of thinking,
- 00:52:16Sam. You used to have to create What's
- 00:52:19the new way? You used to have to go and
- 00:52:21create it. If you think that AI HF is a
- 00:52:24good idea, you literally go back and you
- 00:52:26repeat all the steps. So, you go that
- 00:52:30Are you overselling this? Like can I
- 00:52:32actually have bolt new or whatever it's
- 00:52:34called make all of the code that create
- 00:52:37like there must be a reason why hh reps
- 00:52:40has 300 developers on staff or they did
- 00:52:42up
- 00:52:43until this was all invented at least but
- 00:52:45like you know like there is like
- 00:52:47proprietary things there right I mean
- 00:52:50the short answer to your question
- 00:52:51actually is bolt lovable that's a good
- 00:52:54place to get your front end build
- 00:52:57something simple um once you're ready to
- 00:53:00scale
- 00:53:01using tools like Cursor, Replet,
- 00:53:04Windsurf, which are more technical. You
- 00:53:07know, developers today are using those
- 00:53:09products and they're 10x developers.
- 00:53:12It's just so much faster. So, listen,
- 00:53:14I'm not saying it's as easy as 1 2 3 4 5
- 00:53:176. It's hard. Building a startup is
- 00:53:19hard. There's it's a roller coaster.
- 00:53:21There's going to be things that you
- 00:53:22learn, but the reality is this is the
- 00:53:25framework for how to build it and you
- 00:53:27can build it using tools like this. I'm
- 00:53:31hyped. I'm hyped. I was telling Ari, I
- 00:53:34messaged her in the middle of this
- 00:53:35episode. I said, "Schedule Greg another
- 00:53:38time to come on right now because my
- 00:53:40mind is blown. This is absolutely
- 00:53:42insane." Did you message her or did you
- 00:53:45do some like Neuralink agent to message
- 00:53:48her? or like was it a workflow that you
- 00:53:50had created in the past? Brother, I am a
- 00:53:53Neanderthal. I'm not there yet. Like I
- 00:53:56literally messaged my team. I said, um,
- 00:54:00I have some mindblowing stuff to show
- 00:54:02you. I'm calling you in 20 minutes.
- 00:54:04Mind-blowing. And I took screenshots of
- 00:54:06that, Lindy, and I'm just going to say
- 00:54:09we must do this immediately. This was
- 00:54:11amazing. Amazing. Well, I'm happy. That
- 00:54:14was the goal. My goal was to share some
- 00:54:16sauce, get get you thinking. Um
- 00:54:19hopefully not piss off your team too
- 00:54:22much. Um but I think they're going to
- 00:54:24come out of the other side of this uh
- 00:54:27way more productive. You're the man,
- 00:54:30Greg. Uh I call your YouTube channel
- 00:54:33just the Greg Eisenberg YouTube channel,
- 00:54:35but it's the Startup Ideas channel,
- 00:54:36right? Or Startup Ideas show on the Greg
- 00:54:38Eisenberg YouTube channel. Exactly.
- 00:54:42Thank you. You're the best. Thank you
- 00:54:43for having me. was awesome. That's it.
- 00:54:44That's the pod.
- 00:54:46[Music]
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