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Look, there's a difference between
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having money and being truly wealthy.
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Okay? Money is surprisingly fragile.
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Your bank accounts can be frozen. Your
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stocks can crash to zero. And even your
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currency can become worthless from one
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day to the next. Most families lose
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their fortunes in just three
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generations. But on the other hand, look
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at the Rockefellers. They're still
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wealthy after 150 years. Or the Roth
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Shields. They've been one of the world's
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wealthiest families since before
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Napoleon. And that's because they've
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cracked the code on what economists call
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stores of value. Assets that don't just
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hold their worth, but compound across
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centuries. So today, we're revealing the
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seven stores of value that truly wealthy
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people use to preserve and grow their
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wealth. From the most obvious ones to
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the most surprising, and we're breaking
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down each one so you too can start
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thinking like old money. Welcome to
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Alux, the place where future
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billionaires come to get inspired. All
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right, so the first store of value we're
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talking about today is real estate. But
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we're not talking about your average
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suburban house. All right, take Bill
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Gates. Most people know him from
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Microsoft, but here's what they don't
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know. He's quietly become the largest
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private owner of farmland in America,
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controlling over 270,000 acres across 19
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states. That is bigger than the entire
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city of Los Angeles. Now, obviously,
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Bill's not out there in the fields
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farming the land himself. This is a very
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strategic long-term play. You see, real
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estate works as a store of value because
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it gives you three things at once.
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First, it is tangible. You can touch it,
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live on it, and use it. Second, it
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generates income through rent, crops, or
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appreciation. And third, when everything
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else gets more expensive, so does
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property. And the thing is, governments
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can print more money, but they can't
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exactly print another chunk of prime
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Manhattan real estate. I mean, nobody's
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finding any more land, and they're not
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about to make it either. That's why real
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estate is the go-to store of wealth. on
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a long-term time horizon. The built-in
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scarcity basically guarantees that your
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wealth is going to be safe. Now, the
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wealthy don't just buy one type of real
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estate. They diversify across multiple
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categories. Commercial real estate, for
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example, like office buildings and
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shopping centers can get you some steady
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cash flow. Residential properties in
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prime locations are great for
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appreciation. You can buy farm and
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timber for long-term resource plays. And
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of course, those $100 million pen houses
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and historic estates keep their value
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while giving you the chance to live in
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absurd luxury. Each kind of real estate
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serves a different purpose, but the end
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goal is always the same, putting your
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money where it can last forever. The
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second store of value is stocks. Now, in
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general, stocks work as a store of value
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because you're buying a slice of a
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company that earns money while you
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sleep. Some of these companies pay you
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cash every few months just for owning
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them. Others grow and get more valuable
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as time goes on. But here's the thing.
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The truly wealthy don't buy just any
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kind of stock. Warren Buffett's a
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perfect example of this, okay? He's been
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holding companies like Coca-Cola,
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American Express, and Apple for years.
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These aren't Reddit's new favorite meme
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stocks or even Silicon Valley's hottest
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new startups. These are businesses
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people use every day. businesses that
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have survived recessions, inflation,
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even world wars in some cases. And that
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is why they're called blue chip stocks.
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You see, when the ultra wealthy want to
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preserve their wealth for decades, they
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buy real businesses, the kind that have
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already been making money for decades.
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And to make sure their wealth is even
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safer, the wealthy invest in industries
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they know people will always need or
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want, like food, energy, technology,
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banking, and medicine. The idea is
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simple. If you want your money to last,
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put it into companies that last. The
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goal here isn't to get rich overnight.
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It is to keep getting richer quietly for
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the rest of your life. And if you do it
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right, you're basically guaranteed to be
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wealthy forever. Now, the third store of
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value, it's not something you can hold
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or sell, but honestly, it might be the
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most powerful one on this list. We're
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talking about education. Because here's
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the thing, okay? Your house can burn to
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a crisp. Your business can get shut
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down. Your currency can collapse. But as
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long as you are still standing, nobody
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can take away what you know. And when
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you know how money works, how to think
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critically, how to actually look at the
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world around you and make smart
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decisions, that is when you truly become
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unstoppable. But let's be real for a
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moment, okay? Traditional education
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didn't prepare you for any of that.
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Nobody taught you how to manage your
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finances, how to build a business or how
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to protect your wealth across
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generations. But don't you worry my
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friend, that is why we built the Alux
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app. Our app is a complete toolkit for
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people who know the value of real world
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education. Unlike university where you
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have to wait like four plus years to
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realize nobody actually ever taught you
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anything about the real world, we give
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you practical knowledge you can apply
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immediately. Hundreds of thousands of
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ambitious professionals, creators, and
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entrepreneurs are already using the Alux
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app to become the ultimate version of
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themselves. So, if you're serious about
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playing the long game, not just getting
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rich, but staying rich, then scan the QR
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code on screen to download the app and
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you'll get 25% off your membership and
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unlock everything inside. Remember, my
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friend, at the end of the day, the only
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asset that really matters is you. So the
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only way you're going to reach your
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goals is if you're actually willing to
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invest in yourself. That is why
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education is important. Now moving on,
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the fourth store of value is probably
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the oldest in human history. We're
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talking about precious metals. Now gold
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and silver have worked as a store of
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value pretty much since the human
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species started trading. For over 5,000
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years, they've survived the fall of
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empires, the rise of new currencies,
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world wars, depressions, even the
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invention of the internet. They've
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outlived everything, and they still hold
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value today. Just look at central banks.
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These are some of the most powerful
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institutions on the planet. And even
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though gold and silver metals don't pay
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dividends and they don't generate
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income, they're still hoarding them by
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the ton because it's global. It's scarce
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and it's immune to politics. When
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everything collapses, they just hold
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value. And that is exactly the point.
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When inflation hits, when currencies
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lose their worth, when markets start
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melting down, gold and silver are
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accepted everywhere. You don't need a
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passport or a banking system. And a bar
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of gold in New York is worth just as
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much in Tokyo or Dubai. That's why
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people call it wealth insurance.
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Precious metals are not going to make
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you rich, but they will keep you from
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going broke. And let's not forget,
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precious metals are finite and they take
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real work to mine. So that scarcity
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combined with their track record is why
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they still sit quietly in the background
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of almost every ultra wealthy person's
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portfolio. You don't see people flexing
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their gold and silver on Instagram, but
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trust us, okay? It is there. Now, the
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fifth store of value is government
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bonds. And out of all of the ones that
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we're talking about today, these are
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probably the most solid. You see, when
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the future looks kind of shaky, when
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nobody knows what's going to happen
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next, or when the entire world order is
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changing, the ultra wealthy don't rush
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into crypto or real estate, they buy
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government debt. For example, during
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World War II, when Europe was on fire
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and nobody knew how the continent would
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come out the other side, Swiss
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government bonds became one of the
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safest places in the world to park your
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money. Switzerland stayed neutral.
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Germany didn't invade it and its bonds
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became a kind of financial bunker at a
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time when investors were looking for
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safety more than they were looking for
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crazy returns. And that's the whole
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point of government bonds. When you buy
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a bond, you're basically loaning money
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to a government and in return they pay
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you a fixed amount of interest for a
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while and then at the end they give you
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your money back. Bonds are not exciting,
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okay? They're not sexy, but they're
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stable and they rarely go to zero
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because they're backed by entire nations
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which don't collapse from one day to the
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next, at least most of the time. The
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ultra wealthy use bonds for their
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safety. Generally, people consider US
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bonds to be the safest because they're
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backed by the world's largest economy.
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But German bonds, Japanese bonds, or
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those Swiss bonds we mentioned earlier
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are also considered safe bets. These
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countries will probably pay you back.
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But here's the cool thing about bonds.
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When stocks go down, they often hold
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steady or even rise in value. So,
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generally, you can keep them in your
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asset portfolio, giving you reliable
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income. And if the rest of your assets
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tank all of a sudden, they'll offset
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some of the losses and give you some
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breathing room. So, bonds are not the
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kind of investments that change your
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life or anything, but they'll at least
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keep your net worth from falling off a
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cliff when everything else turns to
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chaos. All right, so moving on. This is
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where things start to get pretty
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interesting. The sixth store of value is
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fine art and collectibles. Sometimes
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it's kind of tough to wrap your mind
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around why someone would pay millions of
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dollars for a painting, as pretty as it
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may be. But take someone like Steve
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Cohen. He's one of the most successful
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hedge fund managers in the world. And
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he's got like a billion dollars poured
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into his art collection so far. We're
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talking a multi-million dollar Picassos,
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Warhols, and Bosats hanging literally in
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his living room. But why? Well, showing
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off the art is probably part of the
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equation, right? But more importantly,
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he knows that there's only one of these
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paintings that he owns, and there will
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only ever be one. Fine art can be
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beautiful. Yeah. But its timeless value
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comes from scarcity. And when the
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world's wealthiest people all have their
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eyes on the same tiny handful of pieces,
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those prices can reach into the
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millions, stay there, and even grow. Art
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also doesn't behave like stocks or
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bonds. It's not tied to interest rates
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or company earnings. It exists outside
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of the system, which is exactly why it
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works so well as a store of value, no
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matter where you are. But it doesn't
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stop at paintings. When you've got more
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money than you'll ever need, there are
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more than enough collectibles to choose
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from. Think luxury watches from PC
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Philippe, jewelry, or rare Ferraris that
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can double or triple in price over the
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years if you know what you're doing.
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These days, even rare wines, vintage
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sneakers, or old comic books and Pokemon
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cards are being treated like asset
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classes. Not because of the most useful
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things in the world, but because they're
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finite, deeply desired, and in the right
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circles can be resold for boatloads of
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cash. Collectibles tell a story. That's
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what's fun about them. And those stories
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can carry millions of dollars in value,
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which is also what's fun about them. But
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some collectibles though, they're not
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even things you can touch or see. And
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honestly, that's why cryptocurrency is
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such a controversial store of value, if
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you can even call it that. Ask around
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and people will tell you that
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cryptocurrency is either the future of
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money or a speculative bubble or the
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greatest Ponzi scheme in history. Either
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way, it's become impossible to ignore
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it. Just look at Michael Sailor. He's
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the founder of Micro Strategy, an
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investment company that's bet tens of
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billions of dollars on Bitcoin. In
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Sailor's words, Bitcoin is digital gold,
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except it's easier to move, harder to
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seize, and provably scarce. So, to him,
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this isn't a gamble. He sees Bitcoin as
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a long-term store of value. And the
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thing is, there will only ever be 21
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million bitcoins. That is it. It's built
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into the code. No one can change it. and
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no central bank can just print more of
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it. That hard cap is what gives Bitcoin
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its value. So, like a lot of other
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stores of value that we've talked about
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in this video, it's just a matter of
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supply and demand. Other
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cryptocurrencies work differently. Some
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have fixed supplies, others are
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controlled by an algorithm. But the
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common thread between all of them is
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that they're built to be limited, safe,
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and decentralized. That's why more and
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more people, including billionaires,
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hedge funds, and even countries, are
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using crypto to store value outside of
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the traditional system. Now, of course,
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crypto is volatile, right? Its price
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swings are wild, and there's still very
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little regulation around it. But on the
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upside, well, the upside is potentially
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massive. And as a store of value, crypto
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also offers something no other asset
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does. You could hold it yourself, move
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it around the world on a USB stick and
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without a bank's permission. That is why
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the ultra wealthy are putting a slice of
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their portfolio into digital assets.
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They probably don't expect crypto to
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upend the entire financial system. But
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if you want your wealth to last forever,
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you also cannot afford to ignore how
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things are changing. So there you have
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it, Alexer. Those are the seven assets
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wealthy people use to preserve their
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wealth forever. Hopefully, one day you
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can get to the point where you're
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picking between two vintage Ferraris for
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your next investment. But either way,
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remember that the only investment that
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truly lasts forever is in yourself.
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Okay? So, go ahead and check out the
00:13:52
Alux app by scanning this QR code on
00:13:54
screen right now and you'll get a
00:13:56
special 25% off discount. Hundreds of
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thousands of people have already started
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changing their lives with the Alux app,
00:14:02
and we would love to have you on board
00:14:03
as well. So, with that said, Aluxer,
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we'll see you back here next time. Until
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then, take care, my friend.