Episode 723 | How to Be a Supercommunicator (and Why it Matters a...
Summary
TLDRIn this episode of ''Startups for the Rest of Us,'' host Rob Walling interviews Pulitzer Prize-winning journalist Charles Duhigg about the importance of effective communication, especially for bootstrappers. Duhigg, known for his books such as "The Power of Habit" and "Super Communicators," explains how even introverts can become super communicators by understanding different types of conversations—practical, emotional, and social—and the skill of asking deep questions. They discuss techniques like looping for understanding, which involves verifying and proving active listening, and the importance of matching conversation types to improve connection. The episode also touches on strategies for moving between different conversation types and adapting these skills to various communication channels, including written forms like emails. Overall, the discussion emphasizes the fungibility of communication skills across different settings and the ways entrepreneurs can use them to improve interactions both professionally and personally.
Takeaways
- 🎤 Effective communication is crucial for bootstrappers.
- 🧠 Different types of conversations require specific approaches.
- ❓ Asking deep questions deepens connections.
- 🔄 Looping for understanding ensures active listening.
- 🔀 Transitioning conversation types requires permission.
- 📧 Written communication needs adapted skills.
- 🕴 Introverts can excel in communication too.
- 🗣 Super communicators master these varied skills.
- 📚 Exploring examples enhances understanding.
- 👥 Connecting at events involves empathy and curiosity.
Timeline
- 00:00:00 - 00:05:00
Rob Walling introduces his guest, Charles Duhigg, a Pulitzer Prize-winning journalist known for his books on communication. Rob highlights the importance of communication skills, especially for entrepreneurs and bootstrappers, and how they impact various aspects of life, including work, personal relationships, and business growth.
- 00:05:00 - 00:10:00
Charles Duhigg discusses the concept of 'super communicators' and how communication isn't just about talking but involves understanding different types of conversations: practical, emotional, and social. He emphasizes the importance of matching the other person's conversation type to enhance communication.
- 00:10:00 - 00:15:00
Duhigg further explains how asking questions, particularly deep questions, can determine the type of conversation—practical, emotional, or social—and how recognizing this can aid in resolving conflicts or transitioning conversations gracefully. He introduces the concept of 'looping for understanding' to confirm comprehension in a conversation.
- 00:15:00 - 00:20:00
The discussion shifts to handling communication in conflict situations. Duhigg emphasizes the importance of showing you are listening, suggesting techniques like 'looping for understanding' to prove comprehension and willingness to collaborate. This approach applies to various relationships, whether professional or personal, to ease tension and improve dialogue.
- 00:20:00 - 00:25:00
Rob and Charles explore communication in casual settings, like networking events. Duhigg suggests that introverts can excel in these situations by reducing anxiety with preparation and focusing on open-ended questions to engage deeper conversation, thus enhancing their natural communication instincts.
- 00:25:00 - 00:31:57
They touch on written communication and its unique rules compared to verbal interaction. Duhigg points out that while the principles of communication remain the same—understanding and adapting to context—each medium has specific nuances. Rob concludes by encouraging listeners to explore these communication principles to improve both personal and professional interactions.
Mind Map
Video Q&A
Who is Charles Duhigg?
Charles Duhigg is a Pulitzer Prize-winning journalist and author of books like "The Power of Habit" and "Super Communicators."
What is the main focus of this podcast episode?
The episode focuses on communication strategies, especially for entrepreneurs and bootstrappers, to improve interactions in various settings.
What are super communicators?
Super communicators are individuals who excel in effective communication by recognizing and adapting to different types of conversations.
Can introverts become super communicators?
Yes, introverts can become super communicators by learning and practicing specific communication skills.
What are deep questions in communication?
Deep questions explore a person's values, beliefs, or experiences, encouraging a deeper connection during conversations.
How can you transition between different types of conversations?
By asking permission to change the conversation type and ensuring you have understood the other person's perspective.
What is looping for understanding?
It's a communication technique involving asking questions, repeating back in your own words, and verifying understanding to prove you are listening.
Can communication techniques apply to written communication like emails?
Yes, but it's important to adapt to the different rules and strengths of each communication channel.
How can introverts reduce anxiety in conversations?
By preparing topics or questions beforehand to feel more confident during conversations.
How does Charles Duhigg suggest improving small talk?
By asking questions that reveal deeper insights into a person, making the conversation more meaningful.
View more video summaries
- 00:00:00welcome back to startups for the rest of
- 00:00:01us I'm your host Rob Walling and this
- 00:00:03week I speak with Pulitzer Prize winning
- 00:00:05journalist Charles doig Charles writes
- 00:00:08for the New York Times and New Yorker
- 00:00:10magazine and has written three books
- 00:00:13including the Power of Habit smarter
- 00:00:15faster better and most recently super
- 00:00:18communicators I wanted to have Charles
- 00:00:20on the show not to cover material from
- 00:00:23the book per but to figure out how to
- 00:00:26translate that into why being a better
- 00:00:29community Communicator should matter to
- 00:00:31you as a bootstrapper whether you're
- 00:00:33having conversations at your day job
- 00:00:36while you're doing your side hustle
- 00:00:37whether you're doing sales demos whether
- 00:00:40you are talking to folks that you have
- 00:00:41hired contractors or full-time employees
- 00:00:44or even communicating with your spouse
- 00:00:47or significant other as you try to
- 00:00:49navigate the frothy Waters of building
- 00:00:51your company Charles is extremely well
- 00:00:54spoken and has a deep deep understanding
- 00:00:57of this topic so it was a pleasure to
- 00:01:00have him on the show let's dive into our
- 00:01:08[Music]
- 00:01:13conversation Charles zck thanks for
- 00:01:15joining me on the show thanks for having
- 00:01:17me on it's it's great to finally meet
- 00:01:19you I you know we were talking offline
- 00:01:21and I realized I've read at least two
- 00:01:23maybe three of your books but I hadn't
- 00:01:24put together you sometimes you just
- 00:01:25don't put together that the author has
- 00:01:27written all these books so Power of
- 00:01:29Habit a lot of folks have probably heard
- 00:01:31of as well as smarter faster better and
- 00:01:35most recently super communicators and
- 00:01:38that's what we're here to talk about
- 00:01:39today how to unlock the secret language
- 00:01:41of connection and I know there's there's
- 00:01:42a lot of listeners probably listening to
- 00:01:43this thinking you know what I'm a
- 00:01:45software developer I'm going to go Indie
- 00:01:46hack my way and build that solo Empire
- 00:01:49but you always need to know how to
- 00:01:51communicate with people and that's why I
- 00:01:52wanted to have you on the show today yes
- 00:01:54even if you are building a solo Empire
- 00:01:56you probably have like a spouse or a
- 00:01:58significant other at home and if you're
- 00:02:00not communicating well with them it does
- 00:02:02not matter how big your solo Empire
- 00:02:04becomes right like like communication is
- 00:02:07at the heart of what humans do and it's
- 00:02:09it's critical yep and as I used to be a
- 00:02:12not great communicator and I've had to
- 00:02:14develop that over the past 10 or 15
- 00:02:16years I grew up left brain like
- 00:02:17introvert developer and so I would
- 00:02:21almost gravitate towards roles where
- 00:02:23it's like well I just don't need to
- 00:02:24communicate with people right I'm again
- 00:02:25I'm going to be that solo person just
- 00:02:26doing my thing and I've learned that the
- 00:02:28better I've got at communication
- 00:02:30partially through doing this podcast to
- 00:02:31be honest you talk for 720 episodes you
- 00:02:34just you get a little better at it but
- 00:02:36also dealing with the hard things of
- 00:02:37Life starting companies you know as you
- 00:02:39said working with my spouse on those I
- 00:02:42think to get us started there are super
- 00:02:45communicators which the book is about
- 00:02:47which are folks that are much much
- 00:02:49better at communicating than what
- 00:02:52normies we might call right Muggles as
- 00:02:54they call them in but like just Define
- 00:02:57the term for us to set the stage sure
- 00:03:00absolutely and and it's worth noting
- 00:03:01that all of us are super communicators
- 00:03:03at one time or another right so here
- 00:03:05here's a great way of of demonstrating
- 00:03:06it so if you were having a bad day and
- 00:03:09you came home after this long day and
- 00:03:11you're feeling kind of lousy and you're
- 00:03:13like you know what I'm going to call
- 00:03:14someone because I know calling this
- 00:03:16person will make me feel better do you
- 00:03:18know who you would call like does that
- 00:03:19person pop into your mind yep who who is
- 00:03:22that uh it's a friend of mine named
- 00:03:23Brendan okay Brendan so for you Brendan
- 00:03:26is a super communicator and you're
- 00:03:27probably a super Communicator back to
- 00:03:29him and I'm guessing and tell me if I'm
- 00:03:31getting this wrong I'm guessing that one
- 00:03:33of the reasons why you love talking to
- 00:03:34Brendan is he knows what questions to
- 00:03:37ask you right and he proves to you that
- 00:03:39he's listening and he shares things
- 00:03:41about himself he doesn't try and steal
- 00:03:42the spotlight but he'll share things
- 00:03:44about himself and so it just feels
- 00:03:46really good to talk to him so there are
- 00:03:49some people who can do this with anyone
- 00:03:51there are some people who can be
- 00:03:52consistent super communicators and the
- 00:03:54reason why is because they've recognized
- 00:03:56the skills that Brendan brings to his
- 00:03:58conversation with you and the skills
- 00:04:00that you almost unconsciously use in
- 00:04:03talking to Brendan those are fungible
- 00:04:05skills those are skills that you can use
- 00:04:07with anyone once you recognize it's a
- 00:04:09skill it's just like learning how to
- 00:04:11read right if you learn to read on
- 00:04:13non-fiction that doesn't mean you can't
- 00:04:15read fiction or you can't read a
- 00:04:16cookbook right it's a completely
- 00:04:18fungible skill communication we've
- 00:04:20discovered is exactly the same and so
- 00:04:23anyone can become a super Communicator
- 00:04:25it's just a matter of understanding that
- 00:04:27there's this handful of skills that you
- 00:04:29need to recognize the skills and once
- 00:04:30you do you can practice them until they
- 00:04:32become habits and use them with anyone
- 00:04:34got it well let's let's Dive Right In
- 00:04:36then like what are the skills if
- 00:04:37someone's thinking to you know to
- 00:04:39themselves I want to be able to
- 00:04:40communicate better have hard
- 00:04:41conversations and maybe it's maybe it's
- 00:04:43having hard conversations about firing
- 00:04:44someone maybe it's having hard
- 00:04:45conversations about saying hey you're
- 00:04:47not cutting it I want to try to train
- 00:04:49you up but like I have to give you hard
- 00:04:50feedback right at it totally you know
- 00:04:52you can be an employee and have these
- 00:04:54conversations you can be in your own
- 00:04:55company and have employees but like how
- 00:04:57do you get better at at being
- 00:04:59Communicator yeah so there's a handful
- 00:05:01of them so the first one is to
- 00:05:03understand what kind of conversation
- 00:05:05you're having so so this book really
- 00:05:06started when I um I fell into this bad
- 00:05:08pattern with my wife which literally
- 00:05:10anyone in a relationship will recognize
- 00:05:12which is I would come home from work
- 00:05:14after a long day I'd start complaining
- 00:05:15about my day and my wife very reasonably
- 00:05:18would like suggest some practical
- 00:05:20Solutions she'd be like oh you know you
- 00:05:21should just take your boss out to lunch
- 00:05:23and you guys will get to know each other
- 00:05:24a little bit better and instead of being
- 00:05:26able to hear what she was saying I would
- 00:05:28get even more upset right and I'd be
- 00:05:29like why aren't you supporting me you're
- 00:05:30supposed to be on my side you're
- 00:05:31supposed to be outraged on my behalf she
- 00:05:33would get upset because I was attacking
- 00:05:35her for giving me good advice and so I
- 00:05:36went to these researchers and I was like
- 00:05:38what's going on here like like I'm a
- 00:05:40professional Communicator why do I and
- 00:05:42everyone I know fall into this pattern
- 00:05:44and they were like well you know
- 00:05:45actually we're living through a golden
- 00:05:47age of understanding communication
- 00:05:49because of advances in neuroimaging and
- 00:05:52data collection we really know what's
- 00:05:53happening inside people's brains for the
- 00:05:55first time and they said one of the
- 00:05:56things that we've learned is that when
- 00:05:58you have a discussion you assume that
- 00:06:00discussion is about one thing right
- 00:06:02you're talking about your day or you're
- 00:06:03talking about your kids' grades or we
- 00:06:04going to go on vacation but actually
- 00:06:06every discussion is made up of different
- 00:06:08kinds of
- 00:06:09conversations and in general these
- 00:06:11conversations they tend to fall into one
- 00:06:12of three buckets there's um practical
- 00:06:14conversations where we're solving
- 00:06:16problems together or we're making plans
- 00:06:18but then there's also emotional
- 00:06:19conversations where I might tell you
- 00:06:21what I'm feeling and I don't want you to
- 00:06:23solve my feelings I want you to
- 00:06:25empathize and then there's social
- 00:06:27conversations which is about how we
- 00:06:28relate to each other and to society and
- 00:06:30they said what we've learned is if
- 00:06:31you're having different kinds of
- 00:06:33conversations at the same moment it's
- 00:06:35really hard to hear each other it's
- 00:06:36really hard to connect which is of
- 00:06:38course what was happening with me I was
- 00:06:39coming home and having an emotional
- 00:06:40conversation my wife was responding with
- 00:06:42a practical conversation and as a result
- 00:06:45we really couldn't hear each other and
- 00:06:47so the first thing that super
- 00:06:48communicators do really well is they
- 00:06:49just take a step back and they just ask
- 00:06:51themselves what kind of conversation
- 00:06:53does it seem like we're having right now
- 00:06:54like are we having an emotional
- 00:06:55conversation a practical conversation a
- 00:06:57social conversation and there's ways to
- 00:06:59kind of flush that out and and help you
- 00:07:01figure out what kind of conversation
- 00:07:02you're having but once they know then
- 00:07:05they lean into it they try and match the
- 00:07:07other person or invite them to match
- 00:07:10themselves and within psychology that's
- 00:07:12known as the matching principle that
- 00:07:14successful conversate communication
- 00:07:16requires having the same kind of
- 00:07:17conversation at the same moment so I as
- 00:07:20you're saying this I know a super
- 00:07:21Communicator it's my wife Dr Sher
- 00:07:23Walling folks who listen to the podcast
- 00:07:24will know I mean a she's a psychologist
- 00:07:26so she's trained but B she has empathy
- 00:07:28and also she's now a professional like
- 00:07:30she's a a you know CEO and founder coach
- 00:07:32she's an entrepreneur herself and just
- 00:07:33deals with a lot of entrepreneurs every
- 00:07:36conversation anyone who's talked to her
- 00:07:37who who's listening to this knows that
- 00:07:40she picks up on where you are and then
- 00:07:44kind of kind of goes with it so yeah
- 00:07:46that's that's fascinating I think that's
- 00:07:48helpful like for listeners who are
- 00:07:49listening right now like think of the
- 00:07:50person there's got to be someone in your
- 00:07:52life who is just amazing at this right
- 00:07:55and what is it is it that they they pick
- 00:07:58up on the speaker the other person where
- 00:08:01they are and meets them there do they
- 00:08:03also sometimes transition there you said
- 00:08:06they're three types but yeah absolutely
- 00:08:08absolutely it's both it's both of it so
- 00:08:10let's talk about how we figure out what
- 00:08:11kind of conversation we're having right
- 00:08:13so one thing we know about consistent
- 00:08:15super communicators is that they ask
- 00:08:17more questions than the average person
- 00:08:18they ask like 10 to 20 times as many
- 00:08:21questions as the average person and some
- 00:08:23of those questions are very special
- 00:08:24questions that are known as deep
- 00:08:26questions and a deep question is
- 00:08:28something that asks me about my values
- 00:08:30or my beliefs or my experiences and that
- 00:08:32can sound kind of intimidating right it
- 00:08:33sounds like that's like a big question
- 00:08:35but it's actually as simple as like if
- 00:08:36you meet someone and you're like what do
- 00:08:38you do for a living and they say I'm a
- 00:08:40doctor it's natural to say like oh where
- 00:08:42do you practice medicine but a better
- 00:08:43question a deep question is to say like
- 00:08:45oh what made you decide to go to medical
- 00:08:47school because when I'm asking that
- 00:08:48question what I'm really asking you is
- 00:08:51tell me about who you are like tell me
- 00:08:53about your experiences your values the
- 00:08:56things that shaped you and it's an
- 00:08:58invitation right right it's not a
- 00:08:59mandate it's an invitation but what
- 00:09:02tends to happen is that when you ask a
- 00:09:04deep question when you ask someone how
- 00:09:06they feel about their life instead of
- 00:09:07The Facts of their life they tend to
- 00:09:09tell you what kind of mindset they're in
- 00:09:12so the same person that doctor depending
- 00:09:14on the situation depending on how
- 00:09:15they're feeling that day they may answer
- 00:09:17that question one of two ways they might
- 00:09:18say something like oh you know I wanted
- 00:09:20a steady job and I knew that medicine
- 00:09:21would always be a steady job okay
- 00:09:23they're in a practical mindset right now
- 00:09:25but that same person if they're feeling
- 00:09:26more vulnerable they might say something
- 00:09:27like you know when I was a kid I saw my
- 00:09:30dad get sick and I saw like the doctors
- 00:09:32and the nurses help him and I wanted to
- 00:09:33be one of those people okay that
- 00:09:35person's in a much more emotional
- 00:09:36mindset and so once I know what kind of
- 00:09:39mindset you're in then I can match you
- 00:09:42and I can say oh it's so interesting you
- 00:09:43mentioned that like I'm a lawyer and I
- 00:09:45became a lawyer cuz I saw my uncle get
- 00:09:47arrested when I was a kid right and I
- 00:09:50can also invite you to match me if for
- 00:09:53instance when I come home and I'm and
- 00:09:55I'm talking to my wife and she listens
- 00:09:57to me complain and she kind of emotes
- 00:09:58with me at some point she can say like I
- 00:10:01understand how you're feeling do you
- 00:10:02want to talk about Solutions cuz I think
- 00:10:04that there's a there's a way to solve
- 00:10:06this problem so what super communicators
- 00:10:08do is they ask deep questions to try and
- 00:10:10figure out what kind of conversation is
- 00:10:12happening and then they match the other
- 00:10:14person and invite them to match
- 00:10:16themselves and that can sound kind of
- 00:10:19hard but it's actually very very easy
- 00:10:21and very natural and graceful because
- 00:10:23our brain makes makes asking deep
- 00:10:25questions and matching into a habit very
- 00:10:28quickly you're so on point and it
- 00:10:30reminds me of I don't know if you've
- 00:10:31seen it on Instagram but there's a a
- 00:10:33text where a guy's girlfriend texts him
- 00:10:36and says I just bought an ice cream cone
- 00:10:39and and the the scoop fell off onto the
- 00:10:42sidewalk and he says are we in a feeling
- 00:10:44in empathy mode or would you like to
- 00:10:45hear Solutions you know it's like total
- 00:10:48tone deaf but it but it totally links
- 00:10:49into what you're saying right and yet
- 00:10:51what's interesting is from the outside
- 00:10:52that seems totally tone deaf but when I
- 00:10:55come home and I'm having a bad day and
- 00:10:57my wife says to me okay do you want to
- 00:10:58talk about Solutions or do you just need
- 00:11:00to complain and get this off your chest
- 00:11:02I actually really appreciate it right
- 00:11:04because I'm like no no no this isn't a
- 00:11:05big deal I just want to like vent for a
- 00:11:07couple of minutes so asking like I mean
- 00:11:10maybe over a text is not the best way of
- 00:11:12doing it right there might be a little
- 00:11:14slightly graceful more graceful way but
- 00:11:16when you're in that conversation it
- 00:11:17actually feels good to have someone ask
- 00:11:20you what can I do to help you like what
- 00:11:22what are you looking for in this
- 00:11:24conversation that's not something that
- 00:11:26feels this feels ungraceful that feels
- 00:11:28actually very
- 00:11:29welcoming so do you have any advice on
- 00:11:33how to transition from one type of
- 00:11:36conversation to another and I want to
- 00:11:37give you a specific example so let's say
- 00:11:39that I'm in a weekly or monthly
- 00:11:41one-on-one with someone who reports to
- 00:11:43me and there's often well early there's
- 00:11:45chitchat and then we get in like how are
- 00:11:47you doing right there's the the
- 00:11:49emotional like how are things going over
- 00:11:51the past month is there anything we need
- 00:11:53to address in terms of your happiness
- 00:11:54here at the company and at a certain
- 00:11:56point maybe you do need to transition
- 00:11:57that to being more practical goal maybe
- 00:12:00giving feedback or whatever but how does
- 00:12:01one do that elegantly so honestly the
- 00:12:04best way to do it and there's sort of
- 00:12:05two things to do here let's talk about a
- 00:12:06conflict situation and a non-conflict
- 00:12:08situation so in a non-conflict situation
- 00:12:11if you're like you know how are you
- 00:12:12doing here and they're saying oh like
- 00:12:14I'm frustrated with this one thing and
- 00:12:16my wife thinks I'm not home enough you
- 00:12:18know sort of listen say like I've had
- 00:12:19that similar experience myself and at
- 00:12:22some point you can literally just say
- 00:12:24look I we've been talking about how we
- 00:12:26feel is it okay if I propose like a a
- 00:12:29solution to you like if I make a
- 00:12:31suggestion what you're really saying is
- 00:12:32like can I move this conversation from
- 00:12:34an emotional conversation to a practical
- 00:12:36conversation now the fact that you're
- 00:12:37asking permission to do it almost
- 00:12:39inevitably the other person says yes
- 00:12:41right but it also feels like you instead
- 00:12:44of you mandating that they have to have
- 00:12:45a different kind of conversation you're
- 00:12:47inviting them to match you in return so
- 00:12:50that's very elegant it's very graceful
- 00:12:52it doesn't feel weird but let's talk
- 00:12:54about a conflict situation where it's
- 00:12:55like hard to do that right so in a
- 00:12:58conflict situation what's really
- 00:12:59important is that we prove that we're
- 00:13:02listening to the other person and by
- 00:13:03conflict situation I mean even if like
- 00:13:05even if we just disagree about something
- 00:13:06we're talking about something where like
- 00:13:08we just see things a little bit
- 00:13:09differently so maybe it's not a fight
- 00:13:10maybe it's not that hard a conversation
- 00:13:12but it's something where there's a
- 00:13:13little bit of a difference it's really
- 00:13:15important to prove that we're listening
- 00:13:18and there's actually a technique for
- 00:13:19doing this they teach it like Harvard
- 00:13:21and Stanford and all these other fancy
- 00:13:22schools that's known as looping for
- 00:13:24understanding and the reason it's
- 00:13:26important to prove that we're listening
- 00:13:27is because in many any conversations in
- 00:13:30the back of our mind we suspect that the
- 00:13:33other person is not listening they're
- 00:13:35just waiting their turn to speak right
- 00:13:37so that situation you described before
- 00:13:39where it's they they're complaining and
- 00:13:41you want to kind of get it practical if
- 00:13:43you just jump in with a practical it
- 00:13:45seems to the other person they're like
- 00:13:46oh he listened to me like he basically
- 00:13:48sat there while I complained but now
- 00:13:50we're talking about the thing he wants
- 00:13:51to talk about right but if we prove that
- 00:13:53we're listening we overcome that
- 00:13:55suspicion that the other person is just
- 00:13:57waiting their turn to speak and looping
- 00:13:59for understanding does is it has these
- 00:14:00Three Steps step one is ask a question
- 00:14:03preferably a deep question step two is
- 00:14:05after the person has answered the
- 00:14:06question repeat back what they said to
- 00:14:09you in your own words and the key here
- 00:14:12is not mimicry it's to prove to them you
- 00:14:15are paying attention and more
- 00:14:16importantly to prove to them that you're
- 00:14:18processing what they're saying and then
- 00:14:20step three and this is the one we
- 00:14:21usually forget ask if you got it right
- 00:14:24because one of two things will happen
- 00:14:26the first thing is they'll say like no I
- 00:14:27don't think you understood what I was
- 00:14:28saying which is really useful to know
- 00:14:30the second thing is that they'll say
- 00:14:32yeah I think you understood what I was
- 00:14:33saying and what we actually did in that
- 00:14:35moment is we asked them for permission
- 00:14:38to acknowledge that we were listening
- 00:14:41and when they acknowledge that we were
- 00:14:42listening they become more likely to
- 00:14:43listen to us in return so when you're in
- 00:14:46that conversation and you're trying to
- 00:14:48transition to something or when you're
- 00:14:49in a tough conversation and you're
- 00:14:51trying to move it from you know
- 00:14:53criticism to solution finding if you
- 00:14:57prove to the other person that you're
- 00:14:58listening to them them they become much
- 00:15:00much more willing to match you to join
- 00:15:03you in having a more productive
- 00:15:05conversation got it and that can be
- 00:15:07applied you were saying that was like
- 00:15:09more of a conflict approach so that
- 00:15:10could be applied with a spouse
- 00:15:11significant other that could be applied
- 00:15:13at work yeah yeah if you're giving you
- 00:15:15know like when we go in and we give
- 00:15:17someone like some some performance
- 00:15:18feedback that's not overwhelmingly
- 00:15:20positive when we are have a partner and
- 00:15:23we disagree about how to how to move
- 00:15:25forward we have to come to a consensus
- 00:15:27if we prove to each other that we're
- 00:15:28listen as our first and primary goal
- 00:15:31that conversation is going to go much
- 00:15:32much
- 00:15:34better hiring senior developers can
- 00:15:36really move the needle in your business
- 00:15:38but if you bring on the wrong person you
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- 00:15:43you need help finding a vetted senior
- 00:15:45results oriented developer you should
- 00:15:47reach out to today's sponsor
- 00:15:49lemon. for years they've been helping
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- 00:15:57it listener Dylan Pierce had this to say
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- 00:16:02learning engineer they helped me hire
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- 00:16:21said his hire quote definitely knew his
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- 00:16:28including very very fluent English he
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- 00:16:32said he definitely use lemon. again when
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- 00:16:37to learn more and get a 15% discount on
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- 00:16:42developer head to lemon. i/ startups
- 00:16:45that's
- 00:16:47lemon.
- 00:16:50startups I want to switch it up a little
- 00:16:52bit cuz we've been talking about like
- 00:16:53close relationships people you work with
- 00:16:56significant others life partners and
- 00:16:58such there's another element to
- 00:17:01communication and I want to give you
- 00:17:02another scenario so we host an event
- 00:17:05called microcom we host twice a year
- 00:17:07where a bunch of entrepreneurs couple
- 00:17:09hundred entrepreneurs get together and
- 00:17:12one of the most valuable parts of the
- 00:17:14event is what we call the hallway track
- 00:17:16which is not the main track it's where
- 00:17:17you go out in the hallway and you're
- 00:17:18talking to other entrepreneurs so
- 00:17:20there's a lot of introverted folks who
- 00:17:23want to connect with other Founders and
- 00:17:26they maybe are not sure like how do I do
- 00:17:29this well how do I not ask the same
- 00:17:31three questions how do I not stay on the
- 00:17:33surface how do I make connections with
- 00:17:35those who I want to connect with do you
- 00:17:36have any advice for those folks yeah
- 00:17:38absolutely there's been a lot of
- 00:17:40experiments on this and and it's
- 00:17:41interesting because I think that people
- 00:17:42who are introverts they think that
- 00:17:43they're at a disadvantage to being a
- 00:17:45super communicator and it's actually not
- 00:17:47true at all in fact one of the things
- 00:17:49that we know is it doesn't matter if
- 00:17:50you're an introvert or extrovert right
- 00:17:51because these are skills really there's
- 00:17:54skills that can be learned by anyone
- 00:17:55moreover what we know is that people who
- 00:17:57are real super communicators
- 00:17:59consistently if you ask them were you
- 00:18:01always good at communication they often
- 00:18:03say no they say things like I had
- 00:18:05trouble making friends in high school
- 00:18:07and so I really had to study how kids
- 00:18:08talk to each other or or my parents got
- 00:18:10divorced and I had to be The Peacemaker
- 00:18:12between them and it's the act of
- 00:18:14thinking about communication that makes
- 00:18:16someone a super Communicator right like
- 00:18:18this is what super communicators do is
- 00:18:20they think a little bit more about just
- 00:18:22what's going on here so here's the thing
- 00:18:24that I would say there was this
- 00:18:25experiment that was done at Harvard
- 00:18:26Business School where they brought a
- 00:18:28bunch of students into a room and they
- 00:18:29said look you're about to have a
- 00:18:30conversation with a stranger and telling
- 00:18:32someone you have to have a conversation
- 00:18:34with a stranger is like one of the most
- 00:18:35anxiety producing things you can do for
- 00:18:37anyone and they said but before you have
- 00:18:39this conversation here's what we want
- 00:18:40you to do take out a piece of paper just
- 00:18:42write down three topics or questions you
- 00:18:45might want to talk about right like
- 00:18:46stupid stuff like are you going to the
- 00:18:48party this weekend you know I just saw
- 00:18:50Dune 2 and I thought it was terrible
- 00:18:52what do you think about it just write
- 00:18:54down three things and so they did they
- 00:18:56stuck them in their pocket then they
- 00:18:57went and they had the conversations and
- 00:18:58afterwards they asked everyone how'
- 00:19:00those conversations go and the
- 00:19:02participant said you know interestingly
- 00:19:04the three things I wrote down they never
- 00:19:06came up but I felt so much more
- 00:19:09confident and calm during that
- 00:19:11conversation I felt like I could really
- 00:19:13focus on the other person so much better
- 00:19:16because I knew that if there was going
- 00:19:17to be that awkward silence I knew what I
- 00:19:19was going to say I knew what I had in my
- 00:19:20back pocket and for introverts in
- 00:19:22particular but this is true for everyone
- 00:19:24the thing that makes conversations hard
- 00:19:27is not the conversation itself
- 00:19:29it's our anxiety about the conversation
- 00:19:31right we're thinking like I'm going to
- 00:19:33go into this hallway I'm going have to
- 00:19:34talk to five people I've never talked to
- 00:19:36before it's going to be exhausting
- 00:19:37there's going to be weird awkward
- 00:19:38silences and so when we can remove that
- 00:19:41anxiety it allows us to tap into our
- 00:19:44natural communication and listening and
- 00:19:47speaking instincts much more easily so
- 00:19:49simply just writing down three things
- 00:19:52that you might want to talk about that
- 00:19:53can that can change things entirely and
- 00:19:56it's what's important to realize is that
- 00:19:57the reason why this is so powerful is
- 00:19:59because communication is homo sapiens
- 00:20:01superpower right it's the reason our
- 00:20:03species has been so successful so as a
- 00:20:05result our brains have evolved to be
- 00:20:08really really good at communication like
- 00:20:11an introvert's brain and an extroverts
- 00:20:13brain and someone who's somewhere on the
- 00:20:14Spectrum their brain all of our brains
- 00:20:17are really good at communication and
- 00:20:19often times what we need to do is we
- 00:20:21need to allow our brains to do what
- 00:20:24they're good at and when we're anxious
- 00:20:26or when we're uptight or when we're like
- 00:20:28okay my goal is I'm I have 30 seconds
- 00:20:30with this person and I I want to impress
- 00:20:31them how smart I am that's when we get
- 00:20:33in the way of our instincts but the more
- 00:20:35we allow ourselves to just do what feels
- 00:20:39natural the better those conversations
- 00:20:41are going to go it reminds me of the
- 00:20:44first time you give a talk in front of a
- 00:20:47bunch of people and you know the
- 00:20:48material Pat you know it forwards and
- 00:20:51backwards and then you get up in front
- 00:20:52and you freeze and the blood you know
- 00:20:54the blood rushes to your head and you
- 00:20:56hair shines up on the back of your neck
- 00:20:58and you become just a presenter yeah and
- 00:21:01you watch it back later it's like it
- 00:21:02wasn't as bad as I thought but like you
- 00:21:04it's the anxiety it's not your ability
- 00:21:07to communicate because when you gave it
- 00:21:08to yourself in the bathroom mirror with
- 00:21:11no anxiety it was a great presentation
- 00:21:13but when you get up in front of people
- 00:21:15right and and the 30th time you give
- 00:21:17that speech when like you're bored by it
- 00:21:20and like so you have zero anxiety cuz
- 00:21:22you're like I know exactly what I'm
- 00:21:23doing that's when all of a sudden on the
- 00:21:25stage you start doing these like
- 00:21:27flourish and these little charismatic
- 00:21:30things it's because you you're not
- 00:21:31thinking about giving the speech you're
- 00:21:34just giving the speech and that frees
- 00:21:36your brain up to let all those instincts
- 00:21:38come out to be like oh here's here's a
- 00:21:40kind of funny joke it's never occurred
- 00:21:41to me before but I'll just tell try this
- 00:21:42joke out and that's why it's so
- 00:21:44important that these are skills is
- 00:21:46because our brains are designed that
- 00:21:48when we identify these skills and we
- 00:21:50practice them our brain makes them into
- 00:21:52habits very very quickly and once
- 00:21:53they're habits we don't have to think
- 00:21:55about them we get to just kind of relax
- 00:21:58and let Let The Habit take over I
- 00:22:01mentioned to you Offline that I listened
- 00:22:04to your book last week as I was driving
- 00:22:06around Iceland and it was it was super
- 00:22:08enjoyable to hear about it one thing
- 00:22:09that struck me and I don't know that you
- 00:22:12phrased it in this way but I was
- 00:22:13thinking man this I can get really good
- 00:22:15at quote unquote Small Talk based on
- 00:22:18some things you said in the book even
- 00:22:20beyond the example we just used at a at
- 00:22:22a conference but like if you're a
- 00:22:24salesperson usually you want to build
- 00:22:25rapport in the first 2 to 3 minutes as
- 00:22:27you're doing a sales demo I interview
- 00:22:29hundreds of startup Founders every year
- 00:22:30or two to you know get in the
- 00:22:32accelerator there's just a lot of times
- 00:22:33when I find them meeting someone new for
- 00:22:35the first time I have a 20-minute call I
- 00:22:37need to get Rapport very quickly and
- 00:22:39usually small talk is just kind of
- 00:22:41garbage right it's like oh where are you
- 00:22:43from what's the weather let you know
- 00:22:44this and that but you had examples of
- 00:22:47like here's a question that most people
- 00:22:49ask here's how to ask it in a way that
- 00:22:52is much more effective can you talk us
- 00:22:54through that absolutely absolutely so in
- 00:22:57the book there's all these stories
- 00:22:58there's like the story of a CIA officer
- 00:23:00who has to like recruit an overseas
- 00:23:03agent and is just terrible at it or you
- 00:23:06know the Big Bang Theory like like why
- 00:23:08the why the writers of The Big Bang
- 00:23:09Theory were able to make it work and at
- 00:23:11the core of a lot of those is is just a
- 00:23:14reframing of what's going on in a
- 00:23:16conversation so like let's say let's say
- 00:23:19it's small talk let's say you meet
- 00:23:21someone you're trying you don't know
- 00:23:23anything about them you're trying to to
- 00:23:25to get to know them and you say like
- 00:23:28like oh you know what part of town do
- 00:23:29you live in and they say I live in the
- 00:23:32Heights that's a dead end right but if
- 00:23:34your next question is oh man the heights
- 00:23:36that's really interesting what do you
- 00:23:37like about it up there like why why did
- 00:23:39you guys decide to move up there that's
- 00:23:41a deep question and what that person is
- 00:23:43going to say is they're going to say
- 00:23:44something like oh you know like my kids
- 00:23:46schools are near there and so we just
- 00:23:48wanted to be close to it and there's
- 00:23:49also this like great Community like like
- 00:23:51we used to live in the valley and like
- 00:23:52we didn't know any of our neighbors and
- 00:23:54now we live up in the Heights and we
- 00:23:55know all of our neighbors so at that
- 00:23:57moment what you can do is you can
- 00:23:59reciprocate and you can say cuz what you
- 00:24:02just told me is you told me you have
- 00:24:04family right Community is important to
- 00:24:06you you've been in this town for a
- 00:24:08little while long enough to at least
- 00:24:10live in two different places I've
- 00:24:12learned so much about you just by asking
- 00:24:14like what do you why what do you like
- 00:24:15about the Heights and at that point I
- 00:24:17can reciprocate and I can say oh it's so
- 00:24:18interesting you know I have two kids
- 00:24:19also and we actually we live we live
- 00:24:22over in a different part of town in
- 00:24:24Midtown but but it's similarly the
- 00:24:26reason I love it is because like we just
- 00:24:28know our neighborhoods and it's such a
- 00:24:29diverse neighborhood like there's all
- 00:24:31these people from different sort of
- 00:24:32socioeconomic backgrounds it's just
- 00:24:34really interesting now we're actually
- 00:24:36communicating with each other right now
- 00:24:38we're actually bonding a little bit and
- 00:24:40that doesn't mean we're going to be best
- 00:24:41friends but it definitely means that we
- 00:24:43are making a connection we feel like we
- 00:24:46know something about each other and all
- 00:24:48it took to do that was just to ask you a
- 00:24:50question about how you feel about
- 00:24:52something and then to reciprocate what
- 00:24:55I'm hearing and is that something that
- 00:24:57you yourself do like if you go to a
- 00:24:58dinner party oh I do it all the time
- 00:25:00yeah oh yeah yeah I do it literally all
- 00:25:02the time I mean like there's this guy
- 00:25:03named Nick Appley at the University of
- 00:25:05Chicago who he he plays this game where
- 00:25:07he'll get on a bus and his goal within
- 00:25:10three questions of sitting down next to
- 00:25:11a stranger is to get them talking about
- 00:25:13their hopes and dreams and he says
- 00:25:15usually it takes two questions because
- 00:25:18he'll sit down next someone and he'll be
- 00:25:19like hey what do you do for a living and
- 00:25:20they're like I'm an accountant and he's
- 00:25:22like oh did you always want to be an
- 00:25:23accountant was that your dream when you
- 00:25:24were a kid and they're like no of course
- 00:25:26not who who has a dream to be an
- 00:25:27accountant as a kid right no I wanted to
- 00:25:30be an astronaut and then they're Off to
- 00:25:31the Races they're talking about dreams
- 00:25:33their dreams when they were young like I
- 00:25:36I do it all the time and once you pra
- 00:25:38again once you practice it like once or
- 00:25:39twice it becomes a habit and it's so
- 00:25:42easy it's so easy to connect with other
- 00:25:45people simply by just asking them like a
- 00:25:48what seems like a fairly benign question
- 00:25:50yeah that's fascinating because it's
- 00:25:53when I first read the summary of super
- 00:25:55communicators before I listened to the
- 00:25:57book I thought it was going to be about
- 00:26:00almost like I don't know if you've read
- 00:26:02the book crucial conversations yeah you
- 00:26:04know it's about having hard
- 00:26:05conversations or or being able to
- 00:26:08communicate complex things or whatever
- 00:26:10but it really runs the gamut because you
- 00:26:12and I just in this 20-minute
- 00:26:13conversation have talked about small
- 00:26:15talk we've talked about dealing with a
- 00:26:17significant other spouse a life partner
- 00:26:19we've talked about dealing with direct
- 00:26:20reports we've talked about being at a
- 00:26:22conference which I guess is kind of
- 00:26:24small talk but it's different so it
- 00:26:26really the the the super communic
- 00:26:29moniker that you're talking about and
- 00:26:30that you describe in the book really
- 00:26:33does cover the gamut of personto person
- 00:26:36interactions oh absolutely and if you
- 00:26:39think about it like what do we what do
- 00:26:41we consistently spend most of our time
- 00:26:43doing so like we all eat once a once or
- 00:26:47twice a day or three times a day right
- 00:26:48or more we all sleep every single night
- 00:26:51but if you think if you were to actually
- 00:26:52log most of the minutes you spend
- 00:26:56certainly in the top three if not the
- 00:26:57top one would be communicating with
- 00:26:59other people right it's like asking your
- 00:27:01kids like how you doing you're getting
- 00:27:03to school today ordering a coffee right
- 00:27:05talking to the Barista to give her your
- 00:27:07order calling the person you're working
- 00:27:09on some project with communication is at
- 00:27:12the core of what we do and so so you're
- 00:27:15exactly right like being a super
- 00:27:16Communicator it's not about hard
- 00:27:18conversations it's about all
- 00:27:20conversations and that actually brings
- 00:27:22me to an interesting question and you
- 00:27:24may have addressed this in the book I
- 00:27:26definitely was daydreaming a bit staring
- 00:27:27at the Volos and the mountains is
- 00:27:29driving through Iceland so something
- 00:27:31that occurred to me is a lot of my
- 00:27:33communication is via email and DM and
- 00:27:37slack like it's not verbal you know you
- 00:27:38and I on this again in the last 20
- 00:27:40minutes we talked a lot about verbal
- 00:27:42yeah does it change is it different when
- 00:27:44you're typing the same principles apply
- 00:27:47but the important thing is to recognize
- 00:27:49that each form of communication has
- 00:27:50slightly different rules right so one of
- 00:27:53my favorite examples of this just to put
- 00:27:54it in context is about a hundred years
- 00:27:56ago when telephones were first becoming
- 00:27:58popular there were all these articles
- 00:28:00that appeared that said no one will ever
- 00:28:03have a real conversation over a
- 00:28:04telephone because think about up to that
- 00:28:06moment all conversations had happened
- 00:28:08basically face to face right and they
- 00:28:10said look if you can't see the other
- 00:28:12person you're not going to be able to
- 00:28:13understand what they're feeling you're
- 00:28:14going to miss all their facial
- 00:28:15expressions their gestures what's
- 00:28:17interesting is that at the time they
- 00:28:19were exactly right so if you listen to
- 00:28:22early phone conversations or transcripts
- 00:28:24of early phone conversations what you
- 00:28:26see is that people basically use them as
- 00:28:28telegrams like they would call up and
- 00:28:30give someone a grocery list or a stock
- 00:28:32order but they didn't know how to have a
- 00:28:33back and forth now by the time you and I
- 00:28:36were in in middle school we could talk
- 00:28:37for like 7 hours a night on the phone
- 00:28:39right like they were the most meaningful
- 00:28:40conversations of our lives and that's
- 00:28:42because we learned the rules for talking
- 00:28:45on phones one of the rules and you still
- 00:28:47live by it I live by it we all do
- 00:28:48subconscious without even realizing it
- 00:28:50when we're talking to someone on the
- 00:28:51phone and we can't see them we over
- 00:28:53enunciate our words by about 15 or 20%
- 00:28:56we put about a third more emotion into
- 00:28:59our voice because we know the other
- 00:29:00person can't see our facial expressions
- 00:29:03we do that without even thinking about
- 00:29:04it now the thing is that there are
- 00:29:06slightly different rules for phone
- 00:29:08conversations as face than face to-face
- 00:29:10conversations the same thing is true of
- 00:29:12DMS and texting and sending a messages
- 00:29:15with Emojis and sending an email versus
- 00:29:17having a zoom call right when we get
- 00:29:20into trouble is when we forget the rules
- 00:29:23or we or we it's not even like we forget
- 00:29:25the rules we just don't pay attention to
- 00:29:26them so I know that if I'm going to send
- 00:29:29you something hard like it's better to
- 00:29:31do it if I can do it over voice that'd
- 00:29:33be great and if I can't it's definitely
- 00:29:34better to do it over email than it is
- 00:29:37over text right like that's not a huge
- 00:29:40Discovery but when we're moving really
- 00:29:43fast and we're just thinking about
- 00:29:44ourselves and we're just thinking about
- 00:29:45getting the information across we forget
- 00:29:47to remind ourselves like what are the
- 00:29:48rules of texting versus DMS versus
- 00:29:51something else that's when we suddenly
- 00:29:53send that text that the other person
- 00:29:54reads and they get pissed off because
- 00:29:56they took it out of context
- 00:29:58so the only real difference all the same
- 00:30:00principles apply the difference is that
- 00:30:04there are slightly different rules and
- 00:30:06slightly different strengths or
- 00:30:07weaknesses for each channel of
- 00:30:08communication and we just have to we
- 00:30:11have to remind ourselves of that and if
- 00:30:13folks want to dig in deeper they can buy
- 00:30:15Super communicators wherever greater
- 00:30:17books are sold Amazon I got mine on
- 00:30:19Audible of course and uh folks want to
- 00:30:22keep up with you they can head to
- 00:30:23Charles dog.com that's DUI g g or you're
- 00:30:28also C doig on Twitter SLX Charles yeah
- 00:30:33thanks so much for joining me today
- 00:30:35thank you for having me this has been so
- 00:30:36much fun thanks again to Charles for
- 00:30:38joining me on startups for the rest of
- 00:30:40us hope you enjoyed this episode
- 00:30:42obviously a little different than some
- 00:30:44episodes of this podcast but I like to
- 00:30:46broaden my own Horizons as you can tell
- 00:30:49from I think I'm at
- 00:30:5194 audiobooks in my audible account and
- 00:30:55sometimes I like to share topics that
- 00:30:57may not be in the direct focused
- 00:31:00wheelhouse that you might experience
- 00:31:02week to week on this show but know that
- 00:31:05if you come back to this podcast again
- 00:31:07next week it will continue to have
- 00:31:10content information insights and
- 00:31:12hopefully inspiration to motivate you to
- 00:31:14continue building your company my
- 00:31:16mission is to multiply the world's
- 00:31:17population of independent
- 00:31:19self-sustaining startups and that's why
- 00:31:21I record this podcast each week that's
- 00:31:23why it focuses on building incredible
- 00:31:25businesses that may not change the world
- 00:31:28but they can change your life and the
- 00:31:30life of those around you thanks so much
- 00:31:31for joining me this week and every week
- 00:31:33this is Rob Walling signing off from
- 00:31:35episode 723
- 00:31:39[Music]
- 00:31:40[Applause]
- 00:31:46[Music]
- 00:31:48[Applause]
- 00:31:50[Music]
- 00:31:54[Applause]
- 00:31:54[Music]
- communication
- super communicators
- entrepreneurship
- conversation types
- deep questions
- active listening
- interpersonal skills
- introverts
- small talk
- conflict resolution